Truweight Wellness
| Private | |
| ISIN | 🆔 |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | Bangalore |
Area served 🗺️ | |
Key people | Vishnu Saraf, Megha More, CEO |
| Members | |
Number of employees | 300+ (2019) |
| 🌐 Website | truweight |
| 📇 Address | |
| 📞 telephone | |
Truweight is a privately-owned Indian health and weight management company founded in 2015. Based in Bangalore, India, Truweight offers weight loss and weight management through superfoods-based diet programs.
Founded by entrepreneurs Vishnu Saraf, and Megha More, Truweight works on the concept of weight loss through eating healthy. Since the target audience has largely Indian taste palate, so the Truweight has developed weight management diet based on Indian cuisine.
History[edit]
In 2012, Vishnu Saraf, an IIM alumnus and Megha More, a MDI, Gurgaon alumnus were running a women’s fitness club Identity, which is where they got the idea of setting up Truweight. The business concept came into being based on the health and diet queries they got from their clients who came to the fitness club. Saraf and More developed a diet based on what they called superfoods - ingredients that were part of age-old Indian recipes.
In fact, the duo have published two weight management through eating right books, "Why 80% of Dieters Fail! And How Can You Succeed?" and "Ultimate Guide To True Weight Loss"
Truweight concept[edit]
While researching on various diets, Saraf and More, zeroed in on the fact that eating certain types of food can keep you full, and help in weight loss at the same time. The foods, that were part of earlier Indian recipes, had slowly been replaced by more refined and processed ingredients.
They researched on foods like millets, quinoa, red rice, oats along with specific Indian herbs and spices, which had higher nutritional benefits. Termed as superfoods, these formed the basis of Truweight’s indigenous Superfoods Kits. Truweight today uses over 40 Superfoods to develop its weight loss programs.
The weight loss program starts with a detailed consultation with a certified nutritionist, who develops a dedicated diet chart based on health history and weight loss goals. The diet chart uses all the relevant superfood kits that Truweight has developed. The nutritionists act as health coaches for their clients, and offer constant support in the weight loss journey.
The program also helps people with weight management issues caused by diseases like diabetes, hypothyroidism, polycystic ovary syndrome (PCOS).
The company[edit]
Truweight, the Indian food based weight management company is headquartered in Bangalore. The company currently has 6 branches in Bangalore, Chennai, Delhi, Hyderabad, Mumbai and Pune. A technology-based health and wellness online startup, Truweight has workforce of 250+ employees. The company received funding from venture capital firm Kalaari Capital in May 2015. This allowed the company to strengthen its technology architecture and launch the Truweight Weight Loss Mobile App for its consumers.
Currently, the company has a strong online presence, and offers mobile-app based health and weight management support. Seeing the popularity of its weight management food kits, Truweight has set up its e-commerce platform to enable easy shopping experience for its clients. All the food kits are manufactured mainly in Truweight’s in-house factory located in Bangalore.
Truweight CSR[edit]
Truweight has been associated for the NGOs Oxfam (Mumbai and Bangalore), Tsunamika, Akshayapatra. In fact, it has added a feature in its mobile app that allows its clients to sponsor meals for underprivileged children.
To promote the concept of healthy weight loss among the young adults today, the company has supported social wellness events like Pinkathon, Contour Women's Run. It promoted itself as the nutritional partner.
Over the last few years, Truweight had been organizing nutritional awareness events all over India. It has also covered its health and weight management awareness programs in the corporate houses of Flipkart, Tech Mahindra and Infosys.
