https://en.everybodywiki.com/api.php?action=feedcontributions&feedformat=atom&user=ArchiveNotesEverybodyWiki Bios & Wiki - User contributions [en]2026-07-13T13:40:47ZUser contributionsMediaWiki 1.44.6https://en.everybodywiki.com/index.php?title=Boozt&diff=5552580Boozt2025-12-16T11:10:07Z<p>ArchiveNotes: </p>
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<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
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{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
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{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
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{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
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{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
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I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
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{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO and co-founder)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=2025-08-08}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Kränger kläder på nätet – nu tar Boozt klivet in på börsen|website=Breakit|language=sv|date=2017|access-date=2025-08-07}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=2025-08-08}}</ref><br />
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During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=2025-08-09}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind|website=DetailWatch|language=da|date=2025-08-15|access-date=2025-08-15}}</ref><br />
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In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Swedish retailer blocks 42,000 customers for 'exploiting' free returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=2025-08-08}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=August 7, 2025.}}</ref><br />
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== Operations ==<br />
[[File:Hermann Haraldsson, CEO.jpg|thumb|Hermann Haraldsson, CEO and co-founder]]<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=2025-08-08}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=E-handlarens lösning: 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=2025-11-11}}</ref><br />
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The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=2025-08-08}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=How a bridge changed lives and boosted business|website=BBC News|language=en|date=26 May 2023|access-date=2025-08-08}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=2025-08-08}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
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Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2025.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"|website=DetailWatch|language=da|date=2025|access-date=2025-11-11}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
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The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=2025-08-08}}</ref><br />
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== Warehouse and logistics ==<br />
[[File:Boozt warehouse.png|thumb|Boozt Fulfilment Centre (Warehouse)]]<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
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In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref name=":4">{{Cite web|url=https://transportnytt.se/nya-tekniksprang-ska-boosta-boozt-lagret/|title=Nya tekniksprång ska boosta Boozt-lagret|website=Transportnytt|language=sv|date=2024|access-date=15 December 2025}}</ref><ref name=":5">{{Cite web|url=https://dagenslogistik.se/boozt-bygger-ut-25-000-kvm-i-angelholm/|title=Boozt bygger ut 25 000 kvm i Ängelholm|website=Dagens Logistik|language=sv|date=2024|access-date=15 December 2025}}</ref> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":4" /><ref name=":5" /><br />
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The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":5" /><br />
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In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref>{{Cite web|url=https://transportnytt.se/catena-bygger-ut-at-boozt/|title=Catena bygger ut åt Boozt|website=Transportnytt|language=sv|date=17 June 2025|access-date=15 December 2025}}</ref><br />
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== Product range ==<br />
[[File:Boozt product range.jpg|thumb|Boozt Product Range]]<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><br />
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In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<ref>{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-vil-vaere-erhvervslivets-julemand-og-jagter-milliardmarked|title=Boozt vil være erhvervslivets julemand og jagter milliardmarked|website=Børsen|language=da|date=8 November 2025|access-date=10 November 2025}}</ref><br />
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== Headquarters relocation ==<br />
[[File:Boozt HQ Copenhagen.jpg|thumb|Boozt HQ Copenhagen]]<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref name=":6">{{Cite web|url=https://www.di.se/live/boozt-flyttar-huvudkontoret-fran-sverige-500-berors/|title=Boozt flyttar huvudkontoret från Sverige – 500 berörs|website=Dagens Industri|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><ref name=":7">{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-rykker-hovedsaede-fra-malmo-til-kobenhavn|title=Boozt rykker hovedsæde fra Malmø til København|website=Børsen|language=da|date=2025|access-date=15 December 2025}}</ref><br />
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The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":6" /><ref name=":7" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bc5c684f31191951e19f15daa7ab8741c&lang=en&src=micro|title=Boozt to establish headquarters in Copenhagen|website=Nasdaq (Investor News)|language=en|date=25 February 2025|access-date=15 December 2025}}</ref><br />
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== References ==<br />
<references /><br />
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== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
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[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5552441Boozt2025-12-16T10:13:31Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
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{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
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{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
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{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
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{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
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{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=2025-08-08}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Kränger kläder på nätet – nu tar Boozt klivet in på börsen|website=Breakit|language=sv|date=2017|access-date=2025-08-07}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=2025-08-08}}</ref><br />
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During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=2025-08-09}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind|website=DetailWatch|language=da|date=2025-08-15|access-date=2025-08-15}}</ref><br />
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In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Swedish retailer blocks 42,000 customers for 'exploiting' free returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=2025-08-08}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=August 7, 2025.}}</ref><br />
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== Operations ==<br />
[[File:Hermann Haraldsson, CEO.jpg|thumb|Hermann Haraldsson, CEO]]<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=2025-08-08}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=E-handlarens lösning: 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=2025-11-11}}</ref><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=2025-08-08}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=How a bridge changed lives and boosted business|website=BBC News|language=en|date=26 May 2023|access-date=2025-08-08}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=2025-08-08}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2025.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"|website=DetailWatch|language=da|date=2025|access-date=2025-11-11}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=2025-08-08}}</ref><br />
<br />
== Warehouse and logistics ==<br />
[[File:Boozt warehouse.png|thumb|Boozt Fulfilment Centre (Warehouse)]]<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref name=":4">{{Cite web|url=https://transportnytt.se/nya-tekniksprang-ska-boosta-boozt-lagret/|title=Nya tekniksprång ska boosta Boozt-lagret|website=Transportnytt|language=sv|date=2024|access-date=15 December 2025}}</ref><ref name=":5">{{Cite web|url=https://dagenslogistik.se/boozt-bygger-ut-25-000-kvm-i-angelholm/|title=Boozt bygger ut 25 000 kvm i Ängelholm|website=Dagens Logistik|language=sv|date=2024|access-date=15 December 2025}}</ref> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":4" /><ref name=":5" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":5" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref>{{Cite web|url=https://transportnytt.se/catena-bygger-ut-at-boozt/|title=Catena bygger ut åt Boozt|website=Transportnytt|language=sv|date=17 June 2025|access-date=15 December 2025}}</ref><br />
<br />
== Product range ==<br />
[[File:Boozt product range.jpg|thumb|Boozt Product Range]]<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><br />
<br />
In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<ref>{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-vil-vaere-erhvervslivets-julemand-og-jagter-milliardmarked|title=Boozt vil være erhvervslivets julemand og jagter milliardmarked|website=Børsen|language=da|date=8 November 2025|access-date=10 November 2025}}</ref><br />
<br />
== Headquarters relocation ==<br />
[[File:Boozt HQ Copenhagen.jpg|thumb|Boozt HQ Copenhagen]]<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref name=":6">{{Cite web|url=https://www.di.se/live/boozt-flyttar-huvudkontoret-fran-sverige-500-berors/|title=Boozt flyttar huvudkontoret från Sverige – 500 berörs|website=Dagens Industri|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><ref name=":7">{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-rykker-hovedsaede-fra-malmo-til-kobenhavn|title=Boozt rykker hovedsæde fra Malmø til København|website=Børsen|language=da|date=2025|access-date=15 December 2025}}</ref><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":6" /><ref name=":7" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bc5c684f31191951e19f15daa7ab8741c&lang=en&src=micro|title=Boozt to establish headquarters in Copenhagen|website=Nasdaq (Investor News)|language=en|date=25 February 2025|access-date=15 December 2025}}</ref><br />
<br />
== References ==<br />
<references /><br />
<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=File:Hermann_Haraldsson,_CEO.jpg&diff=5552438File:Hermann Haraldsson, CEO.jpg2025-12-16T10:12:53Z<p>ArchiveNotes: </p>
<hr />
<div>CEO of Boozt</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5552172Boozt2025-12-16T08:32:29Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
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{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
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{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
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{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
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{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=2025-08-08}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Kränger kläder på nätet – nu tar Boozt klivet in på börsen|website=Breakit|language=sv|date=2017|access-date=2025-08-07}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=2025-08-08}}</ref><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=2025-08-09}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind|website=DetailWatch|language=da|date=2025-08-15|access-date=2025-08-15}}</ref><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Swedish retailer blocks 42,000 customers for 'exploiting' free returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=2025-08-08}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=August 7, 2025.}}</ref><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=2025-08-08}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=E-handlarens lösning: 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=2025-11-11}}</ref><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=2025-08-08}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=How a bridge changed lives and boosted business|website=BBC News|language=en|date=26 May 2023|access-date=2025-08-08}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=2025-08-08}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2025.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"|website=DetailWatch|language=da|date=2025|access-date=2025-11-11}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=2025-08-08}}</ref><br />
<br />
== Warehouse and logistics ==<br />
[[File:Boozt warehouse.png|thumb|Boozt Fulfilment Centre (Warehouse)]]<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref name=":4">{{Cite web|url=https://transportnytt.se/nya-tekniksprang-ska-boosta-boozt-lagret/|title=Nya tekniksprång ska boosta Boozt-lagret|website=Transportnytt|language=sv|date=2024|access-date=15 December 2025}}</ref><ref name=":5">{{Cite web|url=https://dagenslogistik.se/boozt-bygger-ut-25-000-kvm-i-angelholm/|title=Boozt bygger ut 25 000 kvm i Ängelholm|website=Dagens Logistik|language=sv|date=2024|access-date=15 December 2025}}</ref> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":4" /><ref name=":5" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":5" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref>{{Cite web|url=https://transportnytt.se/catena-bygger-ut-at-boozt/|title=Catena bygger ut åt Boozt|website=Transportnytt|language=sv|date=17 June 2025|access-date=15 December 2025}}</ref><br />
<br />
== Product range ==<br />
[[File:Boozt product range.jpg|thumb|Boozt Product Range]]<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><br />
<br />
In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<ref>{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-vil-vaere-erhvervslivets-julemand-og-jagter-milliardmarked|title=Boozt vil være erhvervslivets julemand og jagter milliardmarked|website=Børsen|language=da|date=8 November 2025|access-date=10 November 2025}}</ref><br />
<br />
== Headquarters relocation ==<br />
[[File:Boozt HQ Copenhagen.jpg|thumb|Boozt HQ Copenhagen]]<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref name=":6">{{Cite web|url=https://www.di.se/live/boozt-flyttar-huvudkontoret-fran-sverige-500-berors/|title=Boozt flyttar huvudkontoret från Sverige – 500 berörs|website=Dagens Industri|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><ref name=":7">{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-rykker-hovedsaede-fra-malmo-til-kobenhavn|title=Boozt rykker hovedsæde fra Malmø til København|website=Børsen|language=da|date=2025|access-date=15 December 2025}}</ref><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":6" /><ref name=":7" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bc5c684f31191951e19f15daa7ab8741c&lang=en&src=micro|title=Boozt to establish headquarters in Copenhagen|website=Nasdaq (Investor News)|language=en|date=25 February 2025|access-date=15 December 2025}}</ref><br />
<br />
== References ==<br />
<references /><br />
<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=File:Boozt_product_range.jpg&diff=5552168File:Boozt product range.jpg2025-12-16T08:31:53Z<p>ArchiveNotes: </p>
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<div>Boozt's product range on fulfilment centre</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5552163Boozt2025-12-16T08:30:13Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
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{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
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{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
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{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=2025-08-08}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Kränger kläder på nätet – nu tar Boozt klivet in på börsen|website=Breakit|language=sv|date=2017|access-date=2025-08-07}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=2025-08-08}}</ref><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=2025-08-09}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind|website=DetailWatch|language=da|date=2025-08-15|access-date=2025-08-15}}</ref><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Swedish retailer blocks 42,000 customers for 'exploiting' free returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=2025-08-08}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=August 7, 2025.}}</ref><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=2025-08-08}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=E-handlarens lösning: 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=2025-11-11}}</ref><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=2025-08-08}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=How a bridge changed lives and boosted business|website=BBC News|language=en|date=26 May 2023|access-date=2025-08-08}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=2025-08-08}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2025.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"|website=DetailWatch|language=da|date=2025|access-date=2025-11-11}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=2025-08-08}}</ref><br />
<br />
== Warehouse and logistics ==<br />
[[File:Boozt warehouse.png|thumb|Boozt Fulfilment Centre]]<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
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In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref name=":4">{{Cite web|url=https://transportnytt.se/nya-tekniksprang-ska-boosta-boozt-lagret/|title=Nya tekniksprång ska boosta Boozt-lagret|website=Transportnytt|language=sv|date=2024|access-date=15 December 2025}}</ref><ref name=":5">{{Cite web|url=https://dagenslogistik.se/boozt-bygger-ut-25-000-kvm-i-angelholm/|title=Boozt bygger ut 25 000 kvm i Ängelholm|website=Dagens Logistik|language=sv|date=2024|access-date=15 December 2025}}</ref> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":4" /><ref name=":5" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":5" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref>{{Cite web|url=https://transportnytt.se/catena-bygger-ut-at-boozt/|title=Catena bygger ut åt Boozt|website=Transportnytt|language=sv|date=17 June 2025|access-date=15 December 2025}}</ref><br />
<br />
== Product range ==<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><br />
<br />
In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<ref>{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-vil-vaere-erhvervslivets-julemand-og-jagter-milliardmarked|title=Boozt vil være erhvervslivets julemand og jagter milliardmarked|website=Børsen|language=da|date=8 November 2025|access-date=10 November 2025}}</ref><br />
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== Headquarters relocation ==<br />
[[File:Boozt HQ Copenhagen.jpg|thumb|Boozt HQ Copenhagen]]<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref name=":6">{{Cite web|url=https://www.di.se/live/boozt-flyttar-huvudkontoret-fran-sverige-500-berors/|title=Boozt flyttar huvudkontoret från Sverige – 500 berörs|website=Dagens Industri|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><ref name=":7">{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-rykker-hovedsaede-fra-malmo-til-kobenhavn|title=Boozt rykker hovedsæde fra Malmø til København|website=Børsen|language=da|date=2025|access-date=15 December 2025}}</ref><br />
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The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":6" /><ref name=":7" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bc5c684f31191951e19f15daa7ab8741c&lang=en&src=micro|title=Boozt to establish headquarters in Copenhagen|website=Nasdaq (Investor News)|language=en|date=25 February 2025|access-date=15 December 2025}}</ref><br />
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== References ==<br />
<references /><br />
<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=File:Boozt_HQ_Copenhagen.jpg&diff=5552160File:Boozt HQ Copenhagen.jpg2025-12-16T08:29:48Z<p>ArchiveNotes: </p>
<hr />
<div>Boozt's new HQ</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=File:Boozt_warehouse.png&diff=5552154File:Boozt warehouse.png2025-12-16T08:27:43Z<p>ArchiveNotes: </p>
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<div>Boozt warehouse in Ängelholm</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5549548Boozt2025-12-15T14:32:18Z<p>ArchiveNotes: </p>
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<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
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{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
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{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
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{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
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{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=2025-08-08}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Kränger kläder på nätet – nu tar Boozt klivet in på börsen|website=Breakit|language=sv|date=2017|access-date=2025-08-07}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=2025-08-08}}</ref><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=2025-08-09}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind|website=DetailWatch|language=da|date=2025-08-15|access-date=2025-08-15}}</ref><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Swedish retailer blocks 42,000 customers for 'exploiting' free returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=2025-08-08}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=August 7, 2025.}}</ref><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=2025-08-08}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=E-handlarens lösning: 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=2025-11-11}}</ref><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=2025-08-08}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=How a bridge changed lives and boosted business|website=BBC News|language=en|date=26 May 2023|access-date=2025-08-08}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=2025-08-08}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2025.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"|website=DetailWatch|language=da|date=2025|access-date=2025-11-11}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=2025-08-08}}</ref><br />
<br />
== Warehouse and logistics ==<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref name=":4">{{Cite web|url=https://transportnytt.se/nya-tekniksprang-ska-boosta-boozt-lagret/|title=Nya tekniksprång ska boosta Boozt-lagret|website=Transportnytt|language=sv|date=2024|access-date=15 December 2025}}</ref><ref name=":5">{{Cite web|url=https://dagenslogistik.se/boozt-bygger-ut-25-000-kvm-i-angelholm/|title=Boozt bygger ut 25 000 kvm i Ängelholm|website=Dagens Logistik|language=sv|date=2024|access-date=15 December 2025}}</ref> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":4" /><ref name=":5" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":5" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref>{{Cite web|url=https://transportnytt.se/catena-bygger-ut-at-boozt/|title=Catena bygger ut åt Boozt|website=Transportnytt|language=sv|date=17 June 2025|access-date=15 December 2025}}</ref><br />
<br />
== Product range ==<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><br />
<br />
In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<ref>{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-vil-vaere-erhvervslivets-julemand-og-jagter-milliardmarked|title=Boozt vil være erhvervslivets julemand og jagter milliardmarked|website=Børsen|language=da|date=8 November 2025|access-date=10 November 2025}}</ref><br />
<br />
== Headquarters relocation ==<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref name=":6">{{Cite web|url=https://www.di.se/live/boozt-flyttar-huvudkontoret-fran-sverige-500-berors/|title=Boozt flyttar huvudkontoret från Sverige – 500 berörs|website=Dagens Industri|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><ref name=":7">{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-rykker-hovedsaede-fra-malmo-til-kobenhavn|title=Boozt rykker hovedsæde fra Malmø til København|website=Børsen|language=da|date=2025|access-date=15 December 2025}}</ref><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":6" /><ref name=":7" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bc5c684f31191951e19f15daa7ab8741c&lang=en&src=micro|title=Boozt to establish headquarters in Copenhagen|website=Nasdaq (Investor News)|language=en|date=25 February 2025|access-date=15 December 2025}}</ref><br />
<br />
== References ==<br />
<references /><br />
<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5549493Boozt2025-12-15T14:15:05Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
<br />
{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
<br />
----<br />
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<br />
<br />
{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=2025-08-08}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Kränger kläder på nätet – nu tar Boozt klivet in på börsen|website=Breakit|language=sv|date=2017|access-date=2025-08-07}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=2025-08-08}}</ref><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=2025-08-09}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind|website=DetailWatch|language=da|date=2025-08-15|access-date=2025-08-15}}</ref><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Swedish retailer blocks 42,000 customers for 'exploiting' free returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=2025-08-08}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=August 7, 2025.}}</ref><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=2025-08-08}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=E-handlarens lösning: 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=2025-11-11}}</ref><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=2025-08-08}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=How a bridge changed lives and boosted business|website=BBC News|language=en|date=26 May 2023|access-date=2025-08-08}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=2025-08-08}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2016.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"|website=DetailWatch|language=da|date=2025|access-date=2025-11-11}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=2025-08-08}}</ref><br />
<br />
== Warehouse and logistics ==<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref name=":4">{{Cite web|url=https://transportnytt.se/nya-tekniksprang-ska-boosta-boozt-lagret/|title=Nya tekniksprång ska boosta Boozt-lagret|website=Transportnytt|language=sv|date=2024|access-date=15 December 2025}}</ref><ref name=":5">{{Cite web|url=https://dagenslogistik.se/boozt-bygger-ut-25-000-kvm-i-angelholm/|title=Boozt bygger ut 25 000 kvm i Ängelholm|website=Dagens Logistik|language=sv|date=2024|access-date=15 December 2025}}</ref> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":4" /><ref name=":5" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":5" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref>{{Cite web|url=https://transportnytt.se/catena-bygger-ut-at-boozt/|title=Catena bygger ut åt Boozt|website=Transportnytt|language=sv|date=17 June 2025|access-date=15 December 2025}}</ref><br />
<br />
== Product range ==<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><br />
<br />
In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<ref>{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-vil-vaere-erhvervslivets-julemand-og-jagter-milliardmarked|title=Boozt vil være erhvervslivets julemand og jagter milliardmarked|website=Børsen|language=da|date=8 November 2025|access-date=10 November 2025}}</ref><br />
<br />
== Headquarters relocation ==<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref name=":6">{{Cite web|url=https://www.di.se/live/boozt-flyttar-huvudkontoret-fran-sverige-500-berors/|title=Boozt flyttar huvudkontoret från Sverige – 500 berörs|website=Dagens Industri|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><ref name=":7">{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-rykker-hovedsaede-fra-malmo-til-kobenhavn|title=Boozt rykker hovedsæde fra Malmø til København|website=Børsen|language=da|date=2025|access-date=15 December 2025}}</ref><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":6" /><ref name=":7" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bc5c684f31191951e19f15daa7ab8741c&lang=en&src=micro|title=Boozt to establish headquarters in Copenhagen|website=Nasdaq (Investor News)|language=en|date=25 February 2025|access-date=15 December 2025}}</ref><br />
<br />
== References ==<br />
<references /><br />
<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5549469Boozt2025-12-15T14:06:55Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
<br />
{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
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{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=15 December 2025}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Boozt kränger kläder på nätet – värderas till 3,5 miljarder vid noteringen|website=Breakit|language=sv|date=2017|access-date=15 December 2025}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=15 December 2025}}</ref><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=15 December 2025}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt udvider lagerkapaciteten i Ängelholm|website=DetailWatch|language=da|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Bad for business and the environment: Swedish fashion retailer blocks shoppers for excessive returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=15 December 2025}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=15 December 2025}}</ref><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=15 December 2025}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=Boozts lösning på returer – 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=15 December 2025}}</ref><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=15 December 2025}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=How a bridge changed lives and boosted business|website=BBC News|language=en|date=26 May 2023|access-date=15 December 2025}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=15 December 2025}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2016.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"|website=DetailWatch|language=da|date=2025|access-date=15 December 2025}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=15 December 2025}}</ref><br />
<br />
== Warehouse and logistics ==<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref name=":4">{{Cite web|url=https://transportnytt.se/nya-tekniksprang-ska-boosta-boozt-lagret/|title=Nya tekniksprång ska boosta Boozt-lagret|website=Transportnytt|language=sv|date=2024|access-date=15 December 2025}}</ref><ref name=":5">{{Cite web|url=https://dagenslogistik.se/boozt-bygger-ut-25-000-kvm-i-angelholm/|title=Boozt bygger ut 25 000 kvm i Ängelholm|website=Dagens Logistik|language=sv|date=2024|access-date=15 December 2025}}</ref> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":4" /><ref name=":5" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":5" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref>{{Cite web|url=https://transportnytt.se/catena-bygger-ut-at-boozt/|title=Catena bygger ut åt Boozt|website=Transportnytt|language=sv|date=17 June 2025|access-date=15 December 2025}}</ref><br />
<br />
== Product range ==<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><br />
<br />
In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<ref>{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-vil-vaere-erhvervslivets-julemand-og-jagter-milliardmarked|title=Boozt vil være erhvervslivets julemand og jagter milliardmarked|website=Børsen|language=da|date=8 November 2025|access-date=15 December 2025}}</ref><br />
<br />
== Headquarters relocation ==<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref name=":6">{{Cite web|url=https://www.di.se/live/boozt-flyttar-huvudkontoret-fran-sverige-500-berors/|title=Boozt flyttar huvudkontoret från Sverige – 500 berörs|website=Dagens Industri|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref><ref name=":7">{{Cite web|url=https://borsen.dk/nyheder/virksomheder/boozt-rykker-hovedsaede-fra-malmo-til-kobenhavn|title=Boozt rykker hovedsæde fra Malmø til København|website=Børsen|language=da|date=2025|access-date=15 December 2025}}</ref><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":6" /><ref name=":7" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref>{{Cite web|url=https://www.svd.se/a/dR05PJ/boozt-lamnar-malmo-flyttar-till-kopenhamn|title=Boozt lämnar Malmö – flyttar till Köpenhamn|website=Svenska Dagbladet|language=sv|date=25 februari 2025|access-date=15 December 2025}}</ref> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bc5c684f31191951e19f15daa7ab8741c&lang=en&src=micro|title=Boozt to establish headquarters in Copenhagen|website=Nasdaq (Investor News)|language=en|date=25 February 2025|access-date=15 December 2025}}</ref><br />
<br />
== References ==<br />
<references /><br />
<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5549438Boozt2025-12-15T13:54:04Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
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{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
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{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
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{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
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<br />
{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=15 December 2025}}</ref><ref name=":0">{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Boozt kränger kläder på nätet – värderas till 3,5 miljarder vid noteringen|website=Breakit|language=sv|date=2017|access-date=15 December 2025}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=15 December 2025}}</ref><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref name=":0" /><ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=15 December 2025}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt udvider lagerkapaciteten i Ängelholm|website=DetailWatch|language=da|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref name=":1">{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Bad for business and the environment: Swedish fashion retailer blocks shoppers for excessive returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=15 December 2025}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref name=":2">{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=15 December 2025}}</ref><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":1" /><ref name=":2" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=15 December 2025}}</ref><ref name=":3">{{Cite web|url=https://www.svd.se/a/l3eqOe/boozt-losning-pa-returer-45000-blockade-kunder|title=Boozts lösning på returer – 45 000 blockade kunder|website=Svenska Dagbladet|language=sv|date=2023|access-date=15 December 2025}}</ref><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref>{{Cite web|url=https://www.elementlogic.net/news/boozts-remarkable-growth-with-the-worlds-largest-autostore/|title=Boozt’s remarkable growth with the world’s largest AutoStore|website=Element Logic|language=en|date=2025|access-date=15 December 2025}}</ref><ref>{{Cite web|url=https://www.bbc.com/news/articles/c3vdwwdg0v6o|title=Swedish online retailer Boozt blocks customers for excessive returns|website=BBC News|language=en|date=26 May 2023|access-date=15 December 2025}}</ref>, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref>{{Cite web|url=https://www.market.se/affarsnyheter/finansiella-rapporter/boozts-kunder-fortsatter-vara-kostnadsmedvetna/|title=Boozts kunder fortsätter vara kostnadsmedvetna|website=Market.se|language=sv|date=4 November 2024|access-date=15 December 2025}}</ref> It is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":0" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":1" /> Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and Michael Bjergby has been CFO since 2016.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/mode_velvaere/article18595861.ece|title=Boozt article on fashion and e-commerce trends|website=DetailWatch|language=da|date=2025|access-date=15 December 2025}}</ref> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":3" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":3" /><ref>{{Cite web|url=https://www.hhs.se/en/about-us/news/sse/2023/boozt-joins-the-sse-corporate-partnership-program2/|title=Boozt joins the SSE Corporate Partnership Program|website=Stockholm School of Economics|language=en|date=2023|access-date=15 December 2025}}</ref><br />
<br />
== Warehouse and logistics ==<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref>{{Cite web|url=https://www.ehandel.se/rekorddygn-i-angelholm-boozt-packade-varor-som-aldrig-forr|title=Rekorddygn i Ängelholm – Boozt packade varor som aldrig förr|website=Ehandel.se|language=sv|date=2024|access-date=15 December 2025}}</ref><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref /><ref /> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":5" /><ref name=":6" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":6" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref /><br />
<br />
== Product range ==<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref /><br />
<br />
In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.<br />
<br />
== Headquarters relocation ==<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref /><ref /><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":7" /><ref name=":8" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref /> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref /><br />
<br />
== References ==<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5549410Boozt2025-12-15T13:43:53Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
<br />
{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
<br />
----<br />
<br />
<br />
<br />
{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = Public<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = Malmö, Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = {{URL|boozt.com}}<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref>{{Cite web|url=https://www.affarsvarlden.se/analys/boozt-pressad-e-handlare|title=Boozt: Pressad e-handlare|website=Affärsvärlden|language=sv|date=28 June 2022|access-date=15 December 2025}}</ref><ref>{{Cite web|url=https://www.breakit.se/artikel/7802/boozt-kranger-klader-pa-natet-varderas-till-3-5-miljarder-vid-noteringen|title=Boozt kränger kläder på nätet – värderas till 3,5 miljarder vid noteringen|website=Breakit|language=sv|date=2017|access-date=15 December 2025}}</ref> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref>{{Cite web|url=https://jyllands-posten.dk/erhverv/ECE7045286/vaekstkomet-satser-paa-boersen/|title=Vækstkomet satser på børsen|website=Jyllands-Posten|language=da|date=2015|access-date=15 December 2025}}</ref><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref>{{Cite web|url=https://view.news.eu.nasdaq.com/view?id=bb73445e1d0dee6188d00469b603cea7e&lang=en&src=socialmedia|title=Offering price in Boozt’s public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today|website=Nasdaq (Investor News)|language=en|date=20 November 2020|access-date=15 December 2025}}</ref><ref>{{Cite web|url=https://www.berlingske.dk/content/item/58717|title=Netbutikken Boozt.com puster Matas i nakken|website=Berlingske.dk|language=da|author=Astrid Helmer Mørck|date=8 February 2017|access-date=8 August 2025}}</ref> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref>{{Cite web|url=https://detailwatch.dk/nyheder/ecommerce/article18439440.ece|title=Boozt udvider lagerkapaciteten i Ängelholm|website=DetailWatch|language=da|date=2024|access-date=15 December 2025}}</ref> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref>{{Cite web|url=https://www.euronews.com/green/2023/05/26/bad-for-business-and-the-environment-swedish-fashion-retailer-blocks-shoppers-for-excessiv|title=Bad for business and the environment: Swedish fashion retailer blocks shoppers for excessive returns|website=Euronews|language=en|author=Angela Symons (with APTN)|date=26 May 2023|access-date=15 December 2025}}</ref><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref>{{Cite web|url=https://www.bloomberg.com/news/articles/2024-06-25/nordic-online-store-boozt-blocks-thousands-of-serial-returners|title=Nordic Online Store Boozt Blocks Thousands of ‘Serial Returners’|website=Bloomberg|language=en|date=25 June 2024|access-date=15 December 2025}}</ref> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref>{{Cite web|url=https://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/|title=Sveriges största e-handlare 2023 – ladda ner hela 250-listan här|website=Market.se|language=sv|date=23 October 2023|access-date=15 December 2025}}</ref><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":22" /><ref name=":02" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref /><ref /><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref /><ref />, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref /> It is an [[Logistics automation|automated facility]] with 1,300 [[Robot|robots]] navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":12" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":22" /> The Danish Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and the Swedish Sandra Gadd has been CFO since 2016.<ref name=":42" /> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":42" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":42" /><ref /><br />
<br />
== Warehouse and logistics ==<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref /><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref /><ref /> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":5" /><ref name=":6" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":6" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref /><br />
<br />
== Product range ==<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref /><br />
<br />
== Headquarters relocation ==<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref /><ref /><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":7" /><ref name=":8" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref /> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref /><br />
<br />
== References ==<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=Boozt&diff=5549390Boozt2025-12-15T13:37:51Z<p>ArchiveNotes: </p>
<hr />
<div>{{Short description|Nordic multi-brand online department store}}<br />
{{Draft topics|northern-europe|business-and-economics}}<br />
{{AfC topic|org}}<br />
{{AfC submission|||ts=20250829091949|u=Toometa|ns=118}}<br />
{{AFC comment|1= Hello and thank you for this helpful note. I have carefully re-read [[WP:LLM]] and reviewed the draft in detail. I do not believe any artefacts remain, particularly as I only used ChatGPT marginally in drafting this article. I am therefore re-submitting this draft for review. [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC) }}<br />
<br />
{{AFC comment|1=In accordance with the Wikimedia Foundation's [[wmf:Terms of Use/en#paid-contrib-disclosure|Terms of Use]], I disclose that I have been paid by the company for my contributions to this article. <!--Comment manually added since the wizard didn't insert it--> [[User:Toometa|Toometa]] ([[User talk:Toometa|talk]]) 09:17, 29 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Contains references with "source=chatgpt.com" in the URL. I have made no judgement on the rest of the draft content, but since ChatGPT has been used in the creation of this draft you must read [[WP:LLM]] and carefully review all the content of the draft to check for hallucinations, unsubstantiated text, non-existent references. <br />
If you are sure that no ChatGPT artefacts remain, you can re-submit this draft for review. <span style="background-color: RoyalBlue; border-radius: 1em; padding: 3px 3px 3px 3px;">'''[[User:Qcne|<span style="color: GhostWhite">qcne</span>]]''' <small>[[User talk:Qcne|<span style="color: GhostWhite">(talk)</span>]]</small></span> 20:54, 28 August 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Where did you get the "Locations" from? [[User:ToadetteEdit|ToadetteEdit]] ('''[[User talk:ToadetteEdit|7M articles]]''') 14:04, 30 May 2025 (UTC)}}<br />
<br />
{{AFC comment|1=Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)<br />
<br />
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) ''[[User:Bonadea|bonadea]]'' <small>[[Special:Contributions/Bonadea|contributions]] [[User talk:Bonadea|talk]]</small> 21:26, 19 November 2024 (UTC)}}<br />
<br />
----<br />
<br />
<br />
<br />
{{Infobox company<br />
| name = Boozt Fashion AB<br />
| image = Boozt kontor, Hyllie, Malmö Mars 2019.png<br />
| trading_name = Boozt<br />
| type = [[Public company|Public]]<br />
| ISIN = SE0009888738<br />
| industry = Retail<br />
| founded = {{Start date and age|2007}}<br />
| hq_location = [[Malmö]], Sweden<br />
| area_served = Nordic countries and parts of Western Europe<br />
| key_people = Hermann Haraldsson (CEO)<br />
| products = <br />
| owner = Boozt AB<br />
| num_employees = 1,200 (2023)<br />
| website = boozt.com<br />
}}<br />
'''Boozt (Boozt Fashion AB)''' is a Nordic multi-brand online store founded in 2007 and headquartered in Malmö, [[Sweden]]. The company sells [[fashion]], beauty, [[sportswear]], and home products across several European markets. Boozt is publicly traded, with listings on Nasdaq Stockholm and Nasdaq Copenhagen.<br />
<br />
== History ==<br />
Boozt was founded in 2007. The company assumed its current structure in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand [[Online shopping|online clothing platform]].<ref /><ref /> Early shareholders included the footwear manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian investment fund Verdane.<ref /><br />
<br />
During its early years, Boozt experienced rapid growth. The company completed an initial public offering on Nasdaq Stockholm in 2017 and later carried out a secondary listing on Nasdaq Copenhagen in 2020.<ref /><ref /> In the same year, Boozt expanded its product range to include beauty and cosmetics, complementing its existing fashion-focused offering.<ref /> Over time, this expansion contributed to the company’s positioning as a multi-brand online department store rather than a fashion-only retailer.<ref /><br />
<br />
In 2023, Boozt blocked approximately 42,000 customer accounts due to what it described as excessive returns behaviour, citing negative impacts on profitability and the environment.<ref /> In 2024, the company reported that the number of blocked accounts had risen to nearly 60,000 as the policy continued to be enforced.<ref /><br />
<br />
== Operations ==<br />
Boozt operates as a multi-[[brand]] online department store in several European countries.<ref name=":22" /><ref name=":02" /> As of 2022, it was the largest [[e-commerce]] company in Sweden, with a turnover of 6.7 billion Swedish krona, approximately USD 600 million at 2022 exchange rates, and a net profit of SEK 186 million, approximately USD 18 million.<ref /><ref /><br />
<br />
The company’s corporate headquarters are located in Malmö, Sweden<ref /><ref />, and its primary warehouse and fulfilment operations are based in Ängelholm, also in Sweden.<ref /> It is an [[Logistics automation|automated facility]] with 1,300 [[Robot|robots]] navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.<ref name=":12" /><br />
<br />
Boozt has more than 1,200 employees.<ref name=":22" /> The Danish Hermann Haraldsson has served as [[Chief executive officer|CEO]] since 2011, and the Swedish Sandra Gadd has been CFO since 2016.<ref name=":42" /> The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.<ref name=":42" /><br />
<br />
The company has been a partner of the Stockholm School of Economics since 2023.<ref name=":42" /><ref /><br />
<br />
== Warehouse and logistics ==<br />
During the 2025 Black Friday trading period, Boozt achieved its highest recorded level of operational throughput. According to the Swedish e-commerce publication Ehandel, the fulfilment centre in Ängelholm packed approximately 215,000 items on Black Friday, setting a new single-day record for the site.<ref /><br />
<br />
In 2024, Boozt announced significant investment in expanding its logistics operations. Independent reporting stated that the company planned to invest SEK 500 million to increase capacity at the Ängelholm facility, with the goal of expanding total logistics capacity by up to 50 percent by 2027.<ref /><ref /> The expansion includes the construction of a new 25,000 m² warehouse hall intended to improve replenishment flows and support higher order volumes.<ref name=":5" /><ref name=":6" /><br />
<br />
The company has also secured adjacent land with the potential to add up to 140,000 m² of further logistics space.<ref name=":6" /><br />
<br />
In 2025, Boozt extended its lease agreement for the logistics property in Ängelholm. The agreement includes an additional expansion of approximately 5,850 m², expected to be completed in 2026.<ref /><br />
<br />
== Product range ==<br />
Boozt offers products across several major retail categories, including women’s, men’s, and children’s clothing, sportswear, beauty products, and home goods.<ref /><br />
<br />
== Headquarters relocation ==<br />
In February 2025, Boozt announced that it would relocate its corporate headquarters from Malmö to Copenhagen. The company plans to move into the office building ''Krystallen'' on Kalvebod Brygge in central Copenhagen, with the relocation expected to be completed during the first quarter of 2026.<ref /><ref /><br />
<br />
The relocation is driven by access to a larger labour market and improved opportunities to attract international talent.<ref name=":7" /><ref name=":8" /> Boozt intends to retain significant operations in Malmö while placing group management in Denmark.<ref /> Nasdaq reported that the company sees Copenhagen as a strategic location for its continued expansion in Northern Europe.<ref /><br />
<br />
== References ==<br />
== External links ==<br />
* [https://www.boozt.com/ Official website]<br />
<br />
[[Category:Online clothing retailers]]<br />
[[Category:Swedish companies established in 2007]]<br />
[[Category:Companies listed on Nasdaq Stockholm]]<br />
[[Category:Clothing retailers of Sweden]]<br />
[[Category:Companies based in Malmö]]<br />
{{Source Wikipedia}}</div>ArchiveNoteshttps://en.everybodywiki.com/index.php?title=User:ArchiveNotes&diff=5537863User:ArchiveNotes2025-12-12T12:41:23Z<p>ArchiveNotes: create user page</p>
<hr />
<div>{{EverybodyWiki User}}</div>ArchiveNotes