EverybodyWiki Bios & Wiki - User contributions [en]

GoProposal

2019-06-20T21:10:49Z

AviatorProps:

{{Infobox company
| name = GoProposal
| logo =
| type = Privately held company
| industry = Accounting software
| fate =
| founded = 2016
| founder = [[James Ashford]], Paul Barnes
| hq_location_city = Manchester
| hq_location_country = United Kingdom
| area_served = worldwide
| key_people = [[James Ashford]]
| products = GoProposal
| owner =
| num_employees =
| num_employees_year =
| parent =
| website = {{url|https://goproposal.com/}}
}}
'''GoProposal''' is a privately held British web application company based in [[Manchester]], England, United Kingdom. The company was co-founded in 2016 by [[James Ashford]] and Paul Barnes to provide pricing and proposal software to the accounting industry.

Its flagship product is the accounting software ''GoProposal'', which has integrations with major accountancy software applications such as [[Xero]] and [[QuickBooks]],<ref>{{cite web|url=https://devpost.com/software/goproposal-integration-with-xero|title=GoProposal Integration with Xero|work=Devpost|accessdate=20 June 2019}}</ref> practice management software [[Karbon]] and [[Senta]],<ref>{{cite web|url=https://www.afr.com/technology/karbon-raises-7m-to-target-myobreckon-merger-fail-20180601-h10uc1|title=Karbon raises $7m to target MYOB-Reckon merger fail|work=Financial Review|last=Bailey|first=Michael|date=18 Jun 2018|accessdate=20 June 2019}}</ref> and payment solution GoCardless.<ref>{{cite web|url=https://goproposal.com/integrations/gocardless/|title=GoProposal Integration with GoCardless|work=GoProposal|accessdate=20 June 2019}}</ref> GoProposal is now used around the world in the [[United Kingdom]], [[United States]], [[Canada]], [[Australia]], [[New Zealand]], [[South Africa]], [[Ireland]], [[Norway]], [[Denmark]], the Netherlands and many other countries.<ref>{{cite web|url=https://goproposal.com/community/|title=GoProposal community|work=GoProposal|accessdate=20 June 2019}}</ref>

==History==
[[James Ashford]] started developing pricing and proposal software for his marketing company in 2014, as an in-house system. Over the following years it went through several iterations as internal systems for a range of industries including landscape gardening, marketing and construction.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

It was through a chance meeting between James Ashford and Paul Barnes in early 2016 that discussions began about how this product could be adapted for use as an internal system for MAP,<ref>{{cite web|url=https://wearemap.co.uk/|title=My Accountancy Place|accessdate=20 June 2019}}</ref> the accountancy firm founded by Paul Barnes. Paul Barnes had developed innovative ways to price their accountancy services which were successfully merged into the application.<ref name="ruleranalytics">{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref> By late 2016, other accounting firms had heard about the product and so it was turned into a commercial application and was launched in early 2017.

GoProposal was originally called “The 5 Minute Proposal Tool”, before being released as a commercial application in February 2017.<ref name="ruleranalytics"/> In January 2018, the company released The GLOSS Method, which is a consultative sales framework, also initially created for MAP.<ref name="gloss"/>

==Products==
GoProposal’s primary features are pricing, client-facing service menus,<ref>{{cite web|url=https://www.accountingweb.co.uk/tech/practice-software/proposal-software-the-quest-for-extra-efficiency|title=Proposal software: The quest for extra efficiency|work=Accounting Web|last=Martin|first=Glenn|date=31 Oct 2017|accessdate=20 June 2019}}</ref> automated proposal production, automated letter of engagement production, digital acceptance and reporting.<ref>{{cite web|url=https://capitalise.com/insights/the-truth-about-good-clients|title=Why are some accountants blessed with good clients?|first=Paul|last=Surtees|work=Capitalise|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/key-unlocking-more-value-from-clients/|title=The Key To Unlocking More Value From Your Clients|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/5-key-software-implement-practice-2017/|title=5 Key Pieces Of Software You Should Implement In Your Practice To Thrive In 2017|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref>

==Frameworks==
GoProposal’s frameworks are as follows.

*The ''[[GLOSS Method]]'' is a consultative sales framework created by James Ashford. It was originally used to guide sales conversations within MAP. and then released for other accountancy firms to use. GLOSS is an acronym which stands for ''Goals, Location, Obstacles, Speed'' and ''Solution''.<ref name="gloss">{{cite web|url=https://karbonhq.com/resources/your-framework-for-client-fee-reviews-and-sales-meetings/|title=Your framework for client fee reviews and sales meetings|work=Karbon Magazine|accessdate=20 June 2019}}</ref>
*''[[Alignment fee]]'' is a phrase coined by GoProposal to describe the catchup payment for services, which are delivered annually, but paid for over a 12 month period, and is used when a client is being engaged part way through the year.
*The ''[[1-3-12 rule]]'' is a scope management principle, originally used within the accountancy firm MAP, and then coined by GoProposal to manage scope creep. It is a simple method designed to recalibrate what the client pays for payroll every month and for bookkeeping services every 3 months, as their circumstances fluctuate.<ref name="rule">{{cite web|url=https://www.linkedin.com/pulse/1-3-12-method-fee-reviews-end-scope-creep-accountancy-james-ashford|title=The 1-3-12 Method for Fee Reviews: End Scope Creep for Accountancy Firms and Bookkeeping Practices|work=LinkedIn|date=25 Nov 2018|accessdate=7 Mar 2019}}</ref>

==Works==
GoProposal's founder, [[James Ashford]], has published a book called ''Selling to Serve''. It became an Amazon bestseller in 2017. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |url=https://books.google.com/books/about/Selling_to_Serve.html?id=0RCBvgAACAAJ |isbn=9781539857945 |author-link=James Ashford }}</ref>

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

[[Category:Companies founded in 2016]]
[[Category:Accounting software]]

James Ashford

2019-06-20T21:10:31Z

AviatorProps:

{{Infobox person
|name = James Fireproof Ashford
|image =
|caption =
|birth_date = 17 February 1979
|birth_place = England, [[United Kingdom]]
|nationality = British
|occupation = company owner, author, keynote speaker
|years_active =
|children =
}}
'''James Fireproof Ashford''' (born 17 February 1979)<ref>{{cite web|url=https://beta.companieshouse.gov.uk/officers/lIx28U9aNYk5kGSkiTWfQorjXzM/appointments|work=Companies House|title=James Fireproof Ashford|accessdate=20 June 2019}}</ref> is a British business owner, keynote speaker and author, best known for his work around pricing and selling within the accounting industry.<ref name="xu"/>

He is founder of the pricing and proposal web application [[GoProposal]], Director of accountancy firm ''MAP'' (formerly ''My Accountancy Place'') and bestselling author of ''Selling to Serve''.<ref>{{cite web|url=https://www.heartinternet.uk/blog/interview-with-james-ashford-founder-of-web-design-agency-rocket-powered/|title=Interview with James Ashford, founder of web design agency "Rocket Powered"|date=17 Jan 2011|work=Heart Internet|accessdate=20 June 2019}}</ref>

==Personal life==
James Ashford graduated from [[Sheffield Hallam University]] with a Master’s Degree in Product Design. Immediately following his graduation, he was recognised by the Design Council of Great Britain as being one of the 50 most innovative entities in the UK. Ashford went on to teach Art and Design in universities and prisons, where he set up art foundation courses.<ref>{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

Ashford then worked across different design disciplines before founding his first company in web design. He then worked as a business consultant across several industries, specialising in sales, marketing and the systemisation of businesses.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

Afterwards in 2016, Ashford co-founded [[GoProposal]], which is a privately held British web application company based in [[Manchester]], [[England]].<ref>{{cite web|url=https://player.fm/series/cloud-stories-cloud-accounting-apps-accounting-ecosystem/ep54-james-ashford-go-proposal|title=James Ashford - Go Proposal (Episode 54)|work=Player.fm|accessdate=20 June 2019}}</ref> The company was co-founded alongside Paul Barnes to provide pricing and proposal software to the accounting industry.<ref>{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref>

In addition, Ashford was a close-up magician for over 15 years and a member of Hull Magician’s Circle, and is also a black belt second dan in the martial art [[Goshinkwai]].<ref name="xu"/>

==Works==
GoProposal's founder, James Ashford, has published a book called ''Selling to Serve''. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref> ''Selling to Serve'' was an Amazon bestseller in 2017.

==Bibliography==
*{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |url=https://books.google.com/books/about/Selling_to_Serve.html?id=0RCBvgAACAAJ |isbn=9781539857945 |author-link=James Ashford }}
*{{cite book |last=Ashford |first=James |date=2014 |title=The Pink Tie Principle: The Ultimate Strategy For Smashing Through Any Business Challenge |url=https://www.goodreads.com/book/show/24044559-the-pink-tie-principle |location=Manchester |publisher=GoProposal |isbn=9781505648744 |author-link=James Ashford }}

==References==
{{Reflist}}

==External links==
*{{url|https://jamesashford.com/}} (James Ashford official website)
*{{cite web|url=https://uk.linkedin.com/in/jamesashford|title=James Ashford|work=[[LinkedIn]]}}
*[https://www.crunchbase.com/person/james-ashford James Ashford Crunchbase profile]
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

{{DEFAULTSORT:Ashford, James}}

GoProposal

2019-06-20T21:07:30Z

AviatorProps:

{{Infobox company
| name = GoProposal
| logo =
| type = Privately held company
| industry = Accounting software
| fate =
| founded = 2016
| founder = James Ashford, Paul Barnes
| hq_location_city = Manchester
| hq_location_country = United Kingdom
| area_served = worldwide
| key_people = James Ashford
| products = GoProposal
| owner =
| num_employees =
| num_employees_year =
| parent =
| website = {{url|https://goproposal.com/}}
}}
'''GoProposal''' is a privately held British web application company based in [[Manchester]], England, United Kingdom. The company was co-founded in 2016 by [[James Ashford]] and Paul Barnes to provide pricing and proposal software to the accounting industry.

Its flagship product is the accounting software ''GoProposal'', which has integrations with major accountancy software applications such as [[Xero]] and [[QuickBooks]],<ref>{{cite web|url=https://devpost.com/software/goproposal-integration-with-xero|title=GoProposal Integration with Xero|work=Devpost|accessdate=20 June 2019}}</ref> practice management software [[Karbon]] and [[Senta]],<ref>{{cite web|url=https://www.afr.com/technology/karbon-raises-7m-to-target-myobreckon-merger-fail-20180601-h10uc1|title=Karbon raises $7m to target MYOB-Reckon merger fail|work=Financial Review|last=Bailey|first=Michael|date=18 Jun 2018|accessdate=20 June 2019}}</ref> and payment solution GoCardless.<ref>{{cite web|url=https://goproposal.com/integrations/gocardless/|title=GoProposal Integration with GoCardless|work=GoProposal|accessdate=20 June 2019}}</ref> GoProposal is now used around the world in the [[United Kingdom]], [[United States]], [[Canada]], [[Australia]], [[New Zealand]], [[South Africa]], [[Ireland]], [[Norway]], [[Denmark]], the Netherlands and many other countries.<ref>{{cite web|url=https://goproposal.com/community/|title=GoProposal community|work=GoProposal|accessdate=20 June 2019}}</ref>

==History==
[[James Ashford]] started developing pricing and proposal software for his marketing company in 2014, as an in-house system. Over the following years it went through several iterations as internal systems for a range of industries including landscape gardening, marketing and construction.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

It was through a chance meeting between James Ashford and Paul Barnes in early 2016 that discussions began about how this product could be adapted for use as an internal system for MAP,<ref>{{cite web|url=https://wearemap.co.uk/|title=My Accountancy Place|accessdate=20 June 2019}}</ref> the accountancy firm founded by Paul Barnes. Paul Barnes had developed innovative ways to price their accountancy services which were successfully merged into the application.<ref name="ruleranalytics">{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref> By late 2016, other accounting firms had heard about the product and so it was turned into a commercial application and was launched in early 2017.

GoProposal was originally called “The 5 Minute Proposal Tool”, before being released as a commercial application in February 2017.<ref name="ruleranalytics"/> In January 2018, the company released The GLOSS Method, which is a consultative sales framework, also initially created for MAP.<ref name="gloss"/>

==Products==
GoProposal’s primary features are pricing, client-facing service menus,<ref>{{cite web|url=https://www.accountingweb.co.uk/tech/practice-software/proposal-software-the-quest-for-extra-efficiency|title=Proposal software: The quest for extra efficiency|work=Accounting Web|last=Martin|first=Glenn|date=31 Oct 2017|accessdate=20 June 2019}}</ref> automated proposal production, automated letter of engagement production, digital acceptance and reporting.<ref>{{cite web|url=https://capitalise.com/insights/the-truth-about-good-clients|title=Why are some accountants blessed with good clients?|first=Paul|last=Surtees|work=Capitalise|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/key-unlocking-more-value-from-clients/|title=The Key To Unlocking More Value From Your Clients|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/5-key-software-implement-practice-2017/|title=5 Key Pieces Of Software You Should Implement In Your Practice To Thrive In 2017|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref>

==Frameworks==
GoProposal’s frameworks are as follows.

*The ''[[GLOSS Method]]'' is a consultative sales framework created by James Ashford. It was originally used to guide sales conversations within MAP. and then released for other accountancy firms to use. GLOSS is an acronym which stands for ''Goals, Location, Obstacles, Speed'' and ''Solution''.<ref name="gloss">{{cite web|url=https://karbonhq.com/resources/your-framework-for-client-fee-reviews-and-sales-meetings/|title=Your framework for client fee reviews and sales meetings|work=Karbon Magazine|accessdate=20 June 2019}}</ref>
*''[[Alignment fee]]'' is a phrase coined by GoProposal to describe the catchup payment for services, which are delivered annually, but paid for over a 12 month period, and is used when a client is being engaged part way through the year.
*The ''[[1-3-12 rule]]'' is a scope management principle, originally used within the accountancy firm MAP, and then coined by GoProposal to manage scope creep. It is a simple method designed to recalibrate what the client pays for payroll every month and for bookkeeping services every 3 months, as their circumstances fluctuate.<ref name="rule">{{cite web|url=https://www.linkedin.com/pulse/1-3-12-method-fee-reviews-end-scope-creep-accountancy-james-ashford|title=The 1-3-12 Method for Fee Reviews: End Scope Creep for Accountancy Firms and Bookkeeping Practices|work=LinkedIn|date=25 Nov 2018|accessdate=7 Mar 2019}}</ref>

==Works==
GoProposal's founder, [[James Ashford]], has published a book called ''Selling to Serve''. It became an Amazon bestseller in 2017. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |url=https://books.google.com/books/about/Selling_to_Serve.html?id=0RCBvgAACAAJ |isbn=9781539857945 |author-link=James Ashford }}</ref>

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

[[Category:Companies founded in 2016]]
[[Category:Accounting software]]

GoProposal

2019-06-20T21:04:10Z

AviatorProps:

{{Infobox company
| name = GoProposal
| logo =
| type = Privately held company
| industry = Accounting software
| fate =
| founded = 2016
| founder = James Ashford, Paul Barnes
| hq_location_city = Manchester
| hq_location_country = United Kingdom
| area_served = worldwide
| key_people = James Ashford
| products = GoProposal
| owner =
| num_employees =
| num_employees_year =
| parent =
| website = {{url|https://goproposal.com/}}
}}
'''GoProposal''' is a privately held British web application company based in [[Manchester]], England, United Kingdom. The company was co-founded in 2016 by [[James Ashford]] and Paul Barnes to provide pricing and proposal software to the accounting industry.

Its flagship product is the accounting software ''GoProposal'', which has integrations with major accountancy software applications such as [[Xero]] and [[QuickBooks]],<ref>{{cite web|url=https://devpost.com/software/goproposal-integration-with-xero|title=GoProposal Integration with Xero|work=Devpost|accessdate=20 June 2019}}</ref> practice management software [[Karbon]] and [[Senta]],<ref>{{cite web|url=https://www.afr.com/technology/karbon-raises-7m-to-target-myobreckon-merger-fail-20180601-h10uc1|title=Karbon raises $7m to target MYOB-Reckon merger fail|work=Financial Review|last=Bailey|first=Michael|date=18 Jun 2018|accessdate=20 June 2019}}</ref> and payment solution GoCardless.<ref>{{cite web|url=https://goproposal.com/integrations/gocardless/|title=GoProposal Integration with GoCardless|work=GoProposal|accessdate=20 June 2019}}</ref> GoProposal is now used around the world in the [[United Kingdom]], [[United States]], [[Canada]], [[Australia]], [[New Zealand]], [[South Africa]], [[Ireland]], [[Norway]], [[Denmark]], the Netherlands and many other countries.<ref>{{cite web|url=https://goproposal.com/community/|title=GoProposal community|work=GoProposal|accessdate=20 June 2019}}</ref>

==History==
[[James Ashford]] started developing pricing and proposal software for his marketing company in 2014, as an in-house system. Over the following years it went through several iterations as internal systems for a range of industries including landscape gardening, marketing and construction.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

It was through a chance meeting between James Ashford and Paul Barnes in early 2016 that discussions began about how this product could be adapted for use as an internal system for MAP,<ref>{{cite web|url=https://wearemap.co.uk/|title=My Accountancy Place|accessdate=20 June 2019}}</ref> the accountancy firm founded by Paul Barnes. Paul Barnes had developed innovative ways to price their accountancy services which were successfully merged into the application.<ref name="ruleranalytics">{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref> By late 2016, other accounting firms had heard about the product and so it was turned into a commercial application and was launched in early 2017.

GoProposal was originally called “The 5 Minute Proposal Tool”, before being released as a commercial application in February 2017.<ref name="ruleranalytics"/> In January 2018, the company released The GLOSS Method, which is a consultative sales framework, also initially created for MAP.<ref name="gloss"/>

==Products==
GoProposal’s primary features are pricing, client-facing service menus,<ref>{{cite web|url=https://www.accountingweb.co.uk/tech/practice-software/proposal-software-the-quest-for-extra-efficiency|title=Proposal software: The quest for extra efficiency|work=Accounting Web|last=Martin|first=Glenn|date=31 Oct 2017|accessdate=20 June 2019}}</ref> automated proposal production, automated letter of engagement production, digital acceptance and reporting.<ref>{{cite web|url=https://capitalise.com/insights/the-truth-about-good-clients|title=Why are some accountants blessed with good clients?|first=Paul|last=Surtees|work=Capitalise|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/key-unlocking-more-value-from-clients/|title=The Key To Unlocking More Value From Your Clients|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/5-key-software-implement-practice-2017/|title=5 Key Pieces Of Software You Should Implement In Your Practice To Thrive In 2017|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref> Other similar products by other companies include ''Practice Ignition'' and ''Quotient''.<ref>{{cite web|url=https://theprofitablefirm.com/10-pricing-options-for-your-accountancy-firm-website/|title=10 Pricing options for your accountancy firm website|date=24 Mar 2017|work=The Profitable Firm|accessdate=20 June 2019}}</ref>

==Frameworks==
GoProposal’s frameworks are as follows.

*The ''[[GLOSS Method]]'' is a consultative sales framework created by James Ashford. It was originally used to guide sales conversations within MAP. and then released for other accountancy firms to use. GLOSS is an acronym which stands for ''Goals, Location, Obstacles, Speed'' and ''Solution''.<ref name="gloss">{{cite web|url=https://karbonhq.com/resources/your-framework-for-client-fee-reviews-and-sales-meetings/|title=Your framework for client fee reviews and sales meetings|work=Karbon Magazine|accessdate=20 June 2019}}</ref>
*''[[Alignment fee]]'' is a phrase coined by GoProposal to describe the catchup payment for services, which are delivered annually, but paid for over a 12 month period, and is used when a client is being engaged part way through the year.
*The ''[[1-3-12 rule]]'' is a scope management principle, originally used within the accountancy firm MAP, and then coined by GoProposal to manage scope creep. It is a simple method designed to recalibrate what the client pays for payroll every month and for bookkeeping services every 3 months, as their circumstances fluctuate.<ref name="rule">{{cite web|url=https://www.linkedin.com/pulse/1-3-12-method-fee-reviews-end-scope-creep-accountancy-james-ashford|title=The 1-3-12 Method for Fee Reviews: End Scope Creep for Accountancy Firms and Bookkeeping Practices|work=LinkedIn|date=25 Nov 2018|accessdate=7 Mar 2019}}</ref>

==Works==
GoProposal's founder, [[James Ashford]], has published a book called ''Selling to Serve''. It became an Amazon bestseller in 2017. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref>

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

[[Category:Companies founded in 2016]]
[[Category:Accounting software]]

Alignment fee

2019-06-20T21:01:36Z

AviatorProps:

An '''alignment fee''' is a phrase used by accountants when they are on-boarding a client partway through their year. It describes the missed payments for services that would have been charged over the full 12-month period, such as annual accounts.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref>

It is designed to bring the client's payment into alignment with their ongoing monthly fee, by paying for those missed months either as a one-off payment or spread over the remaining months of the year.

The phrase was originally coined by [[GoProposal]].

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)

James Ashford

2019-06-20T20:59:39Z

AviatorProps:

{{Infobox person
|name = James Fireproof Ashford
|image =
|caption =
|birth_date = 17 February 1979
|birth_place = England, [[United Kingdom]]
|nationality = British
|occupation = company owner, author, keynote speaker
|years_active =
|children =
}}
'''James Fireproof Ashford''' (born 17 February 1979)<ref>{{cite web|url=https://beta.companieshouse.gov.uk/officers/lIx28U9aNYk5kGSkiTWfQorjXzM/appointments|work=Companies House|title=James Fireproof Ashford|accessdate=20 June 2019}}</ref> is a British business owner, keynote speaker and author, best known for his work around pricing and selling within the accounting industry.<ref name="xu"/>

He is founder of the pricing and proposal web application [[GoProposal]], Director of accountancy firm ''MAP'' (formerly ''My Accountancy Place'') and bestselling author of ''Selling to Serve''.<ref>{{cite web|url=https://www.heartinternet.uk/blog/interview-with-james-ashford-founder-of-web-design-agency-rocket-powered/|title=Interview with James Ashford, founder of web design agency "Rocket Powered"|date=17 Jan 2011|work=Heart Internet|accessdate=20 June 2019}}</ref>

==Personal life==
James Ashford graduated from [[Sheffield Hallam University]] with a Master’s Degree in Product Design. Immediately following his graduation, he was recognised by the Design Council of Great Britain as being one of the 50 most innovative entities in the UK. Ashford went on to teach Art and Design in universities and prisons, where he set up art foundation courses.<ref>{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

Ashford then worked across different design disciplines before founding his first company in web design. He then worked as a business consultant across several industries, specialising in sales, marketing and the systemisation of businesses.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

Afterwards in 2016, Ashford co-founded [[GoProposal]], which is a privately held British web application company based in [[Manchester]], [[England]].<ref>{{cite web|url=https://player.fm/series/cloud-stories-cloud-accounting-apps-accounting-ecosystem/ep54-james-ashford-go-proposal|title=James Ashford - Go Proposal (Episode 54)|work=Player.fm|accessdate=20 June 2019}}</ref> The company was co-founded alongside Paul Barnes to provide pricing and proposal software to the accounting industry.<ref>{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref>

In addition, Ashford was a Close-Up Magician for over 15 years and a member of Hull Magician’s Circle, and is also a Black Belt second dan in the martial art [[Goshinkwai]].<ref name="xu"/>

==Works==
GoProposal's founder, James Ashford, has published a book called ''Selling to Serve''. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref> ''Selling to Serve'' was an Amazon bestseller in 2017.

==Bibliography==
*{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}
*{{cite book |last=Ashford |first=James |date=2014 |title=The Pink Tie Principle: The Ultimate Strategy For Smashing Through Any Business Challenge |url=https://www.goodreads.com/book/show/24044559-the-pink-tie-principle |location=Manchester |publisher=GoProposal |isbn=9781505648744 |author-link=James Ashford }}

==References==
{{Reflist}}

==External links==
*{{url|https://jamesashford.com/}} (James Ashford official website)
*{{cite web|url=https://uk.linkedin.com/in/jamesashford|title=James Ashford|work=[[LinkedIn]]}}
*[https://www.crunchbase.com/person/james-ashford James Ashford Crunchbase profile]
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

{{DEFAULTSORT:Ashford, James}}

1-3-12 rule

2019-06-20T20:58:33Z

AviatorProps:

The '''1-3-12 Rule''' is a scope management principle, originally used within the accountancy firm MAP, and then coined by [[GoProposal]] to manage scope creep. It is a simple method designed to recalibrate what the client pays for payroll every 1 month, for bookkeeping services every 3 months and for everything else every 12 months, as their circumstances and needs change.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref>

==Concept==
The 1-3-12 Rule is a fair principle that prevents the client being issued with unexpected bills at the end of the year for additional services rendered or the accountant being underpaid for those services services. The term was inspired by air navigation’s 1 in 60 rule which states that if a pilot is 1° out for 60 miles, then they will be 1 mile off course.<ref>{{cite web|url=https://www.linkedin.com/pulse/1-3-12-method-fee-reviews-end-scope-creep-accountancy-james-ashford|title=The 1-3-12 Method for Fee Reviews: End Scope Creep for Accountancy Firms and Bookkeeping Practices|work=LinkedIn|date=25 Nov 2018|accessdate=7 Mar 2019}}</ref>

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)

James Ashford

2019-06-20T02:03:40Z

AviatorProps: as Ashford

{{Infobox person
|name = James Fireproof Ashford
|image =
|caption =
|birth_date = 17 February 1979
|birth_place = England, [[United Kingdom]]
|nationality = British
|occupation = company owner, author, keynote speaker
|years_active =
|children =
}}
'''James Fireproof Ashford''' (born 17 February 1979)<ref>{{cite web|url=https://beta.companieshouse.gov.uk/officers/lIx28U9aNYk5kGSkiTWfQorjXzM/appointments|work=Companies House|title=James Fireproof Ashford|accessdate=20 June 2019}}</ref> is a British business owner, keynote speaker and author, best known for his work around pricing and selling within the accounting industry.<ref name="xu"/>

He is founder of the pricing and proposal web application [[GoProposal]], Director of accountancy firm ''MAP'' (formerly ''My Accountancy Place'') and bestselling author of ''Selling to Serve''.<ref>{{cite web|url=https://www.heartinternet.uk/blog/interview-with-james-ashford-founder-of-web-design-agency-rocket-powered/|title=Interview with James Ashford, founder of web design agency "Rocket Powered"|date=17 Jan 2011|work=Heart Internet|accessdate=20 June 2019}}</ref>

==Personal life==
James Ashford graduated from [[Sheffield Hallam University]] with a Master’s Degree in Product Design. Immediately following his graduation, he was recognised by the Design Council of Great Britain as being one of the 50 most innovative entities in the UK. Ashford went on to teach Art and Design in universities and prisons, where he set up art foundation courses.<ref>{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

Ashford then worked across different design disciplines before founding his first company in web design. He then worked as a business consultant across several industries, specialising in sales, marketing and the systemisation of business.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

Afterwards in 2016, Ashford co-founded [[GoProposal]], which is a privately held British web application company based in [[Manchester]], [[England]].<ref>{{cite web|url=https://player.fm/series/cloud-stories-cloud-accounting-apps-accounting-ecosystem/ep54-james-ashford-go-proposal|title=James Ashford - Go Proposal (Episode 54)|work=Player.fm|accessdate=20 June 2019}}</ref> The company was co-founded alongside Paul Barnes to provide pricing and proposal software to the accounting industry.<ref>{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref>

In addition, Ashford was a Close-Up Magician for over 15 years and a member of Hull Magician’s Circle, and is also a Black Belt second dan in the martial art [[Goshinkwai]].<ref name="xu"/>

==Works==
GoProposal's founder, James Ashford, has published a book called ''Selling to Serve''. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref> ''Selling to Serve'' was an Amazon bestseller in 2017.

==Bibliography==
*{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}
*{{cite book |last=Ashford |first=James |date=2014 |title=The Pink Tie Principle: The Ultimate Strategy For Smashing Through Any Business Challenge |url=https://www.goodreads.com/book/show/24044559-the-pink-tie-principle |location=Manchester |publisher=GoProposal |isbn=9781505648744 |author-link=James Ashford }}

==References==
{{Reflist}}

==External links==
*{{url|https://jamesashford.com/}} (James Ashford official website)
*{{cite web|url=https://uk.linkedin.com/in/jamesashford|title=James Ashford|work=[[LinkedIn]]}}
*[https://www.crunchbase.com/person/james-ashford James Ashford Crunchbase profile]
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

{{DEFAULTSORT:Ashford, James}}

James Ashford

2019-06-20T02:01:28Z

AviatorProps: Created page with "{{Infobox person |name = James Fireproof Ashford |image = |caption = |birth_date = 17 February 1979 |birth_place = United Kingdom |nationality = British |occupation = fi..."

{{Infobox person
|name = James Fireproof Ashford
|image =
|caption =
|birth_date = 17 February 1979
|birth_place = [[United Kingdom]]
|nationality = British
|occupation = [[film producer]], [[restaurateur]]
|years_active = company owner, author, keynote speaker
|children =
}}
'''James Fireproof Ashford''' (born 17 February 1979)<ref>{{cite web|url=https://beta.companieshouse.gov.uk/officers/lIx28U9aNYk5kGSkiTWfQorjXzM/appointments|work=Companies House|title=James Fireproof Ashford|accessdate=20 June 2019}}</ref> is a British business owner, keynote speaker and author, best known for his work around pricing and selling within the accounting industry.<ref name="xu"/>

He is founder of the pricing and proposal web application [[GoProposal]], Director of accountancy firm ''MAP'' (formerly ''My Accountancy Place'') and bestselling author of ''Selling to Serve''.<ref>{{cite web|url=https://www.heartinternet.uk/blog/interview-with-james-ashford-founder-of-web-design-agency-rocket-powered/|title=Interview with James Ashford, founder of web design agency "Rocket Powered"|date=17 Jan 2011|work=Heart Internet|accessdate=20 June 2019}}</ref>

==Personal life==
James Ashford graduated from [[Sheffield Hallam University]] with a Master’s Degree in Product Design. Immediately following his graduation, he was recognised by the Design Council of Great Britain as being one of the 50 most innovative entities in the UK. Ashford went on to teach Art and Design in universities and prisons, where he set up art foundation courses.<ref>{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

James then worked across different design disciplines before founding his first company in web design. He then worked as a business consultant across several industries, specialising in sales, marketing and the systemisation of business.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

Afterwards in 2016, Ashford co-founded [[GoProposal]], which is a privately held British web application company based in [[Manchester]], [[England]].<ref>{{cite web|url=https://player.fm/series/cloud-stories-cloud-accounting-apps-accounting-ecosystem/ep54-james-ashford-go-proposal|title=James Ashford - Go Proposal (Episode 54)|work=Player.fm|accessdate=20 June 2019}}</ref> The company was co-founded alongside Paul Barnes to provide pricing and proposal software to the accounting industry.<ref>{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref>

In addition, Ashford was a Close-Up Magician for over 15 years and a member of Hull Magician’s Circle, and is also a Black Belt second dan in the martial art [[Goshinkwai]].<ref name="xu"/>

==Works==
GoProposal's founder, James Ashford, has published a book called ''Selling to Serve''. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref> ''Selling to Serve'' was an Amazon bestseller in 2017.

==Bibliography==
*{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}
*{{cite book |last=Ashford |first=James |date=2014 |title=The Pink Tie Principle: The Ultimate Strategy For Smashing Through Any Business Challenge |url=https://www.goodreads.com/book/show/24044559-the-pink-tie-principle |location=Manchester |publisher=GoProposal |isbn=9781505648744 |author-link=James Ashford }}

==References==
{{Reflist}}

==External links==
*{{url|https://jamesashford.com/}} (James Ashford official website)
*{{cite web|url=https://uk.linkedin.com/in/jamesashford|title=James Ashford|work=[[LinkedIn]]}}
*[https://www.crunchbase.com/person/james-ashford James Ashford Crunchbase profile]
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

{{DEFAULTSORT:Ashford, James}}

Alignment fee

2019-06-20T02:00:21Z

AviatorProps: Created page with "An '''alignment fee''' is a phrase used by accountants to describe the catchup payment for services, which are delivered annually, but paid for over a 12-month period, and is..."

An '''alignment fee''' is a phrase used by accountants to describe the catchup payment for services, which are delivered annually, but paid for over a 12-month period, and is used when a client is being engaged part way through the year.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref>

The phrase was originally coined by [[GoProposal]].

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)

GLOSS Method

2019-06-20T02:00:10Z

AviatorProps: Created page with "The '''GLOSS Method''' is a consultative sales framework created by GoProposal. It was originally used to guide sales conversations within ''MAP'' (formerly ''My Accountan..."

The '''GLOSS Method''' is a consultative sales framework created by [[GoProposal]]. It was originally used to guide sales conversations within ''MAP'' (formerly ''My Accountancy Place''), and then released for other accountancy firms to use. ''GLOSS'' is an acronym which stands for ''Goals, Location, Obstacles, Speed'' and ''Solution''.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref>

==Components==
The GLOSS Method's components are:<ref>{{cite web|url=https://karbonhq.com/resources/your-framework-for-client-fee-reviews-and-sales-meetings/|title=Your framework for client fee reviews and sales meetings|work=Karbon Magazine|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.linkedin.com/pulse/gloss-method-how-accountancy-firms-using-deliver-maximum-ashford|title=The GLOSS Method - How accountancy firms are using it to deliver maximum value to their clients|work=LinkedIn|date=25 Nov 2018|accessdate=20 June 2019}}</ref>

*''Goals'' - Where are you trying to get to?
*''Location'' - Where are you now?
*''Obstacles'' - What stands in your way?
*''Speed'' - How fast do you want to go?
*''Solution'' - What’s the best solution for you?

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)

1-3-12 rule

2019-06-20T01:59:34Z

AviatorProps: Created page with "The '''1-3-12 Rule''' is a scope management principle, originally used within the accountancy firm MAP, and then coined by GoProposal to manage scope creep. It is a simple..."

The '''1-3-12 Rule''' is a scope management principle, originally used within the accountancy firm MAP, and then coined by [[GoProposal]] to manage scope creep. It is a simple method designed to recalibrate what the client pays for payroll 1 month, for bookkeeping services every 3 months and for everything else every 12 months, as their circumstances and needs change.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref>

==Concept==
The 1-3-12 Rule is a fair principle that prevents the client being issued with unexpected bills at the end of the year for additional services rendered or the accountant being underpaid for those services services. The term was inspired by air navigation’s 1 in 60 rule which states that if a pilot is 1° out for 60 miles, then they will be 1 mile off course.<ref>{{cite web|url=https://www.linkedin.com/pulse/1-3-12-method-fee-reviews-end-scope-creep-accountancy-james-ashford|title=The 1-3-12 Method for Fee Reviews: End Scope Creep for Accountancy Firms and Bookkeeping Practices|work=LinkedIn|date=25 Nov 2018|accessdate=7 Mar 2019}}</ref>

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)

GoProposal

2019-06-20T01:58:48Z

AviatorProps: Created page with "{{Infobox company | name = GoProposal | logo = | type = Privately held company | industry = Accounting software | fate = | founded = 2016 | founder = James Ashford, Paul Bar..."

{{Infobox company
| name = GoProposal
| logo =
| type = Privately held company
| industry = Accounting software
| fate =
| founded = 2016
| founder = James Ashford, Paul Barnes
| hq_location_city = Manchester
| hq_location_country = United Kingdom
| area_served = worldwide
| key_people = James Ashford
| products = GoProposal
| owner =
| num_employees =
| num_employees_year =
| parent =
| website = {{url|https://goproposal.com/}}
}}
'''GoProposal''' is a privately held British web application company based in [[Manchester]], England, United Kingdom. The company was co-founded in 2016 by [[James Ashford]] and Paul Barnes to provide pricing and proposal software to the accounting industry.

Its flagship product is the accounting software ''GoProposal'', which has integrations with major accountancy software applications such as [[Xero]] and [[QuickBooks]],<ref>{{cite web|url=https://devpost.com/software/goproposal-integration-with-xero|title=GoProposal Integration with Xero|work=Devpost|accessdate=20 June 2019}}</ref> practice management software [[Karbon]] and [[Senta]],<ref>{{cite web|url=https://www.afr.com/technology/karbon-raises-7m-to-target-myobreckon-merger-fail-20180601-h10uc1|title=Karbon raises $7m to target MYOB-Reckon merger fail|work=Financial Review|last=Bailey|first=Michael|date=18 Jun 2018|accessdate=20 June 2019}}</ref> and payment solution GoCardless.<ref>{{cite web|url=https://goproposal.com/integrations/gocardless/|title=GoProposal Integration with GoCardless|work=GoProposal|accessdate=20 June 2019}}</ref> GoProposal is now used around the world in the [[United Kingdom]], [[United States]], [[Canada]], [[Australia]], [[New Zealand]], [[South Africa]], [[Ireland]], [[Norway]], [[Denmark]], the Netherlands and many other countries.<ref>{{cite web|url=https://goproposal.com/community/|title=GoProposal community|work=GoProposal|accessdate=20 June 2019}}</ref>

==History==
[[James Ashford]] started developing pricing and proposal software for his marketing company in 2014, as an in-house system. Over the following years it went through several iterations as internal systems for a range of industries including landscape gardening, marketing and construction.<ref name="xu">{{cite magazine|url=http://xumagazine.com/issue-13/interview-qa-with-james-ashford-founder-ceo-of-goproposal/|work=XU Magazine|issue=13|title=Interview: Q&A with James Ashford, Founder & CEO of GoProposal|first=Alex|last=Newson|accessdate=20 June 2019}}</ref>

It was through a chance meeting between James Ashford and Paul Barnes in early 2016 that discussions began about how this product could be adapted for use as an internal system for MAP,<ref>{{cite web|url=https://wearemap.co.uk/|title=My Accountancy Place|accessdate=20 June 2019}}</ref> the accountancy firm founded by Paul Barnes. Paul Barnes had developed innovative ways to price their accountancy services which were successfully merged into the application.<ref name="ruleranalytics">{{cite web|url=https://www.ruleranalytics.com/blog/agency/go-to-business-for-digital-creative-agencies/|title=How Paul Barnes of MAP Became The Go-To Business For 100+ Digital Creative Agencies|date=25 May 2018|first=Katie|last=Holmes|work=Ruler Analytics|accessdate=20 June 2019}}</ref> By late 2016, other accounting firms had heard about the product and so it was turned into a commercial application and was launched in early 2017.

GoProposal was initially created for internal use at ''MAP'' (formerly known as ''My Accountancy Place'') and was originally called “The 5 Minute Proposal Tool”, before being released as a commercial application in February 2017.<ref name="ruleranalytics"/> In January 2018, the company released The GLOSS Method, which is a consultative sales framework, also initially created for MAP.<ref name="gloss"/>

==Products==
GoProposal’s primary features are pricing, client-facing service menus,<ref>{{cite web|url=https://www.accountingweb.co.uk/tech/practice-software/proposal-software-the-quest-for-extra-efficiency|title=Proposal software: The quest for extra efficiency|work=Accounting Web|last=Martin|first=Glenn|date=31 Oct 2017|accessdate=20 June 2019}}</ref> automated proposal production, automated letter of engagement production, digital acceptance and reporting.<ref>{{cite web|url=https://capitalise.com/insights/the-truth-about-good-clients|title=Why are some accountants blessed with good clients?|first=Paul|last=Surtees|work=Capitalise|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/key-unlocking-more-value-from-clients/|title=The Key To Unlocking More Value From Your Clients|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref><ref>{{cite web|url=https://www.rudijansen.com/5-key-software-implement-practice-2017/|title=5 Key Pieces Of Software You Should Implement In Your Practice To Thrive In 2017|last=Jansen|first=Rudi|publisher=Rudi Jansen|accessdate=20 June 2019}}</ref> Other similar products by other companies include ''Practice Ignition'' and ''Quotient''.<ref>{{cite web|url=https://theprofitablefirm.com/10-pricing-options-for-your-accountancy-firm-website/|title=10 Pricing options for your accountancy firm website|date=24 Mar 2017|work=The Profitable Firm|accessdate=20 June 2019}}</ref>

==Frameworks==
GoProposal’s frameworks are as follows.

*The ''[[GLOSS Method]]'' is a consultative sales framework created by James Ashford. It was originally used to guide sales conversations within MAP. and then released for other accountancy firms to use. GLOSS is an acronym which stands for ''Goals, Location, Obstacles, Speed'' and ''Solution''.<ref name="gloss">{{cite web|url=https://karbonhq.com/resources/your-framework-for-client-fee-reviews-and-sales-meetings/|title=Your framework for client fee reviews and sales meetings|work=Karbon Magazine|accessdate=20 June 2019}}</ref>
*''[[Alignment fee]]'' is a phrase coined by GoProposal to describe the catchup payment for services, which are delivered annually, but paid for over a 12 month period, and is used when a client is being engaged part way through the year.
*The ''[[1-3-12 rule]]'' is a scope management principle, originally used within the accountancy firm MAP, and then coined by GoProposal to manage scope creep. It is a simple method designed to recalibrate what the client pays for payroll every month and for bookkeeping services every 3 months, as their circumstances fluctuate.<ref name="rule">{{cite web|url=https://www.linkedin.com/pulse/1-3-12-method-fee-reviews-end-scope-creep-accountancy-james-ashford|title=The 1-3-12 Method for Fee Reviews: End Scope Creep for Accountancy Firms and Bookkeeping Practices|work=LinkedIn|date=25 Nov 2018|accessdate=7 Mar 2019}}</ref>
**The ''1° Rule'' is a fair principle that prevents the client being issued with unexpected bills at the end of the year for additional services rendered or the accountant being underpaid for those services services. The term was inspired by air navigation’s 1 in 60 rule which states that if a pilot is 1° out for 60 miles, then they will be 1 mile off course.<ref name="rule"/>

==Works==
GoProposal's founder, [[James Ashford]], has published a book called ''Selling to Serve''. It became an Amazon bestseller in 2017. The book outlines the sales process that MAP uses to attract, prime and convert high-end clients.<ref>{{cite book |last=Ashford |first=James |date=2016 |title=Selling to Serve: Give more value to your clients and get them buying more from you |location=Manchester |publisher=GoProposal |isbn=9781539857945 |author-link=James Ashford }}</ref>

==References==
{{Reflist}}

==External links==
*{{url|https://goproposal.com/}} (GoProposal official website)
*[https://www.crunchbase.com/organization/goproposal GoProposal Crunchbase profile]

[[Category:Companies founded in 2016]]
[[Category:Accounting software]]