https://en.everybodywiki.com/api.php?action=feedcontributions&feedformat=atom&user=Reference2EverybodyWiki Bios & Wiki - User contributions [en]2026-06-23T14:03:50ZUser contributionsMediaWiki 1.43.8https://en.everybodywiki.com/index.php?title=Sprite&diff=5277566Sprite2025-09-18T22:05:54Z<p>Reference2: Logo and caption</p>
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<div>{{other uses|Sprite (disambiguation)}}<br />
{{Short description|Lemon-lime soft drink}}<br />
{{pp|small=yes}}<br />
{{Use American English|date=July 2020}}<br />
{{Use mdy dates|date=April 2024}}<br />
{{Infobox beverage<br />
| name = Sprite<br />
| image =<br />
| caption = A 600ml plastic bottle of Sprite<br />
| type = [[Lemon-lime drink|Lemon-lime]]<br />
| manufacturer = [[The Coca-Cola Company]]<br />
| origin = Germany (drink) <br />United States (branding)<br />
| variants = See [[#Variations|variations below]]<br />
| related = [[7 Up]], [[Starry (drink)|Starry]], [[Mitsuya Cider]]<br />
| introduced = {{start date and age|1961}}<br />
| color = Colorless<br />
| logo = Sprite2004.png<br />
| logo_alt = Logo since 2004<br />
| image_size = 100<br />
| logo_size = 200<br />
}}<br />
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'''Sprite''' is a clear, [[Lemon-lime drink|lemon-lime flavored]] [[soft drink]] created by [[the Coca-Cola Company]]. Sprite comes in additional flavors, including [[cranberry]], [[cherry]], [[grape]], [[Orange (fruit)|orange]], tropical, ginger, [[pineapple]], and [[vanilla]]. Ice, peach, Berryclear remix, and newer versions of the drinks are [[Sugar substitute|artificially sweetened]]. Sprite was created primarily to compete against [[7 Up]].</div>Reference2https://en.everybodywiki.com/index.php?title=New_Jack_City_IV&diff=5246947New Jack City IV2025-09-10T22:24:53Z<p>Reference2: </p>
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<div>{{Infobox album|name=New Jack City IV|Released=April 2026|Label={{hlist|CMG|[[Cash Money]]|[[Republic]]}}|artist=[[Bow Wow]] and [[Moneybagg Yo]]|Genre={{hlist|[[Trap]]|[[East Coast hip-hop]]}}|year=2026|length=78:53|last_album=[[Before 30]]|prev_year=2021|Producer=* AyoWuan<br />
* BWolf201<br />
* [[Charlie Handsome]]<br />
* DB!<br />
* Dez Wright<br />
* DJ Bandz<br />
* DJ Swift<br />
* Drumgod<br />
* EJPXris<br />
* Evrgrn<br />
* Gentle Beatz<br />
* Hardocc<br />
* Haze<br />
* Hoops<br />
* Huncho Made This<br />
* Ike<br />
* Juke Wong<br />
* Kash Flow<br />
* KlutchFrenchie<br />
* LMC<br />
* Meech Magic<br />
* Mike Hector<br />
* Phantom<br />
* Skywalker OG<br />
* [[Tay Keith]]<br />
* [[Turbo (record producer)|Turbo]]<br />
* T-Head<br />
* [[Wheezy]]<br />
* Yung Dee}}<br />
}}</div>Reference2https://en.everybodywiki.com/index.php?title=New_Jack_City_IV&diff=5216896New Jack City IV2025-09-02T21:22:59Z<p>Reference2: </p>
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<div>{{Infobox album|name=New Jack City IV|Released=April 2026|Label={{hlist|CMG|[[Cash Money]]|[[Republic]]}}|artist=[[Bow Wow]] and [[Moneybagg Yo]]|Genre={{hlist|[[Trap]]|[[East Coast hip-hop]]}}|year=2026|length=78:53|last_album=[[Before 30]]|prev_year=2021}}<br />
}}</div>Reference2https://en.everybodywiki.com/index.php?title=New_Jack_City_IV&diff=5201043New Jack City IV2025-08-29T23:05:27Z<p>Reference2: </p>
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<div>{{Infobox album|name=New Jack City IV|Released=April 2026|Label={{hlist|10K|[[Cash Money]]|[[Republic]]}}|artist=[[Bow Wow]] and [[YTB Fatt]]|Genre={{hlist|[[Trap]]|[[East Coast hip-hop]]}}|year=2026|length=78:53|last_album=[[Before 30]]|prev_year=2021}}<br />
}}</div>Reference2https://en.everybodywiki.com/index.php?title=New_Jack_City_IV&diff=5196452New Jack City IV2025-08-28T21:43:12Z<p>Reference2: Created page with "{{Infobox album|name=New Jack City IV|Released=April 2026|Label={{hlist|Empire|Cash Money|Republic}}|artist=Bow Wow and Key Glock|Genre={{hlist|Trap|East Coast hip-hop}}|year=2026|length=78:53|last_album=Before 30|prev_year=2021}} }}"</p>
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<div>{{Infobox album|name=New Jack City IV|Released=April 2026|Label={{hlist|Empire|[[Cash Money]]|[[Republic]]}}|artist=[[Bow Wow]] and [[Key Glock]]|Genre={{hlist|[[Trap]]|[[East Coast hip-hop]]}}|year=2026|length=78:53|last_album=[[Before 30]]|prev_year=2021}}<br />
}}</div>Reference2https://en.everybodywiki.com/index.php?title=New_Jack_City_III&diff=5194043New Jack City III2025-08-28T02:31:18Z<p>Reference2: </p>
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<div>{{Infobox album|name=New Jack City III|Released=April 2026|Label={{hlist|Cash Money|Republic}}|artist=[[Bow Wow]] and [[Key Glock]]|Genre={{hlist|[[Trap]]|[[East Coast hip-hop]]}}|year=2026|length=78:53|last_album=[[Before 30]]|prev_year=2021}}</div>Reference2https://en.everybodywiki.com/index.php?title=New_Jack_City_III&diff=5165820New Jack City III2025-08-19T22:01:45Z<p>Reference2: Created page with "{{Infobox album|name=New Jack City III|Released=April 2026|Label={{hlist|Cash Money|Republic}}|artist=Bow Wow|Genre={{hlist|East Coast hip-hop|trap}}|year=2026|length=78:53|last_album=Before 30|prev_year=2021}}"</p>
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<div>{{Infobox album|name=New Jack City III|Released=April 2026|Label={{hlist|Cash Money|Republic}}|artist=[[Bow Wow]]|Genre={{hlist|[[East Coast hip-hop]]|[[trap]]}}|year=2026|length=78:53|last_album=[[Before 30]]|prev_year=2021}}</div>Reference2https://en.everybodywiki.com/index.php?title=ThePostmaster&diff=5155782ThePostmaster2025-08-16T13:03:32Z<p>Reference2: </p>
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<div>{{Db-g7}}{{Infobox YouTube personality|name=CJ Wells|Origin=North Carolina|years active=2015–present|occupation={{hlist|Actor|basketball player}}|silver_year=2015|silver_button=y|gold_button=y|gold_year=2015|diamond_button=y|diamond_year=2017|ruby_button=y|ruby_year=2018|genre={{hlist|Entertainment|reviewer|consumer electronics|variety streaming|LP|gaming|association football}}|associated_acts={{hlist|KingKennyTV|CB3|KSI|Marques Brownlee|IShowSpeed}}|birth_date={{Birth date and age|2006|12|27}}|birth_place=North Carolina, U.S.|channel_name=ThePostmaster|channel_name2=KingPostmaster|channel_name3=}}<br />
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<references /></div>Reference2https://en.everybodywiki.com/index.php?title=Postmaster4x4&diff=5155776Postmaster4x42025-08-16T13:01:47Z<p>Reference2: </p>
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<div>{{AfC submission|t||ts=20240422003907|u=173.235.210.184|ns=118|demo=}}<!-- Important, do not remove this line before article has been created. --><br />
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{{Infobox YouTube personality<br />
| name = ThePostmaster<br />
| birth_name = CJ Wells<br />
| birth_date = {{Birth date and age|2006|12|31}}<br />
| birth_place = [[North Carolina]], U.S.<br />
| nationality = American<br />
| pseudonym = {{hlist|Postmaster|CDM}}<br />
| genre = {{hlist|[[Gaming]]|[[Online streamer|variety streaming]]|[[association football]]}}<br />
| silver_year = 2011<br />
| silver_button = y<br />
| gold_year = 2011<br />
| gold_button = y<br />
| diamond_year = 2013<br />
| diamond_button = y<br />
| ruby_year = 2014 (ThePostmaster)<br />
2016 (Postmaster4x4)<br />
| ruby_button = y<br />
| red_diamond_year = 2019<br />
| red_diamond_button = y<br />
}}<br />
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{{Db-g7}}<br />
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== References ==<br />
<!-- Inline citations added to your article will automatically display here. See en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. --><br />
{{reflist}}<br />
{{⚠️🚨COPIED from EverybodyWiki ❗❕⚠️😡😤Please respect Licence CC-BY-SA ❗}}<br />
{{Source Wikipedia}}</div>Reference2https://en.everybodywiki.com/index.php?title=CJ_Wells&diff=5155770CJ Wells2025-08-16T13:00:18Z<p>Reference2: </p>
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<div>{{Db-g7}}<br />
Nicknamed '''thePostmaster'''{{Infobox basketball biography|name=CJ Wells|number=52|career_position=Power forward|college=Wake Forest|league=NBA|highschool=Madison Central (Madison, Mississippi)|draft_year=2025|draft_pick=1|draftround=1|draft_team=[[Boston Celtics]]|debutyear=2025|finalyear=|coach_start=|coach_end=|cteam1=|cyears1=|team1=Boston Celtics|team3=Boston Celtics|years2=2032–2035|years1=2025–2032|years3=2035–2039|team2=[[Orlando Magic]]|medal_templates={{Medal|Country|the {{USA}}}}<br />
{{Medal|Competition|[[Olympic Games]]}}<br />
{{Medal|Gold|[[2028 Summer Olympics|2028 Los Angeles]]|[[2028 United States men's Olympic basketball team|Team]]}}<br />
{{Medal|Gold|[[2036 Summer Olympics|2036 Singapore]]|[[2036 United States men's Olympic basketball team|Team]]}}<br />
{{Medal|Competition|[[FIBA World Championship]]}}{{Medal|Gold|[[2027 FIBA World Championship|2027 Qutar]]|Team}}<br />
{{Medal|Gold|[[2031 FIBA World Championship|2031 Australia]]|Team}}<br />
{{Medal|Competition|[[FIBA Americas Championship]]}}<br />
{{Medal|Gold|[[2025 FIBA Americas Championship|2025 Managua]]|Team}}|highlights=* 4× NBA All-Star Game MVP (2028, 2029, 2036, 2038)<br />
* 13× All-NBA First Team (2006, 2008–2018, 2020)<br />
* 3× All-NBA Second Team (2005, 2007, 2021)<br />
* 2× NBA All-Defensive First Team (2028, 2029)<br />
* 2× NBA All-Defensive Second Team (2035, 2037)<br />
* NBA Rookie of the Year (2026)<br />
* NBA All-Rookie First Team (2026)<br />
* NBA scoring champion (2030)<br />
* National College Player of the Year (2025)<br />
* Naismith Defensive Player of the Year (2025)<br />
* 2× First-team All-American – NABC<br />
* 2x All-ACC<br />
* 2× NCAA champion <br />
* 2× Consensus first-team All-American<br />
* KFC’s All-American Game Co-MVP <br />
* No. 52 retired by Wake Forest Demon Deacons|team=Boston Celtics}}<br />
<br />
== Filmography ==<br />
<br />
====== Film ======<br />
{| class="wikitable"<br />
|+<br />
!<br />
!Title<br />
!Role<br />
!Notes<br />
!Ref<br />
|-<br />
|<br />
|Last Friday<br />
|<br />
|<br />
|<br />
|-<br />
|<br />
|Fast X: Part 2<br />
|<br />
|<br />
|<br />
|-<br />
|<br />
|Fast & Furious 11<br />
|<br />
|<br />
|<br />
|-<br />
|<br />
|Mission Impossible Dead Reckoning: Part Two<br />
|<br />
|<br />
|<br />
|-<br />
|2026<br />
|Toy Story 5<br />
|<br />
|<br />
|<br />
|-<br />
|2030 <br />
|Toy Story 6<br />
|<br />
|<br />
|<br />
|}<br />
{{DEFAULTSORT:Wells, CJ}}<br />
[[Category:2006 births]]<br />
[[Category:Male actors from North Carolina]]<br />
[[Category:Basketball players from North Carolina]]<br />
[[Category:All-American college men's basketball players]]<br />
[[Category:Sidemen Charity Match players<br />
[[Category:FaZe Clan]]<br />
[[Category:American YouTubers]]<br />
[[Category:North Carolina Democrats]]<br />
[[Category:Boston Celtics draft picks]]<br />
[[Category:Boston Celtics players]]<br />
[[Category:Wake Forest Demon Deacons men's basketball players]]<br />
[[Category:Olympic gold medalists for the United States in basketball]]<br />
[[Category:United States men's national basketball team players]]<br />
[[Category:21st-century American male actors]]<br />
[[Category:Sidemen Charity Match players]]</div>Reference2https://en.everybodywiki.com/index.php?title=Hot_Wheels&diff=5095183Hot Wheels2025-07-30T20:47:30Z<p>Reference2: Created page with "{{short description|Brand of scale model cars by Mattel}} {{Use American English|date=July 2025}} {{about|the toy line|other purposes}} {{Multiple issues| {{more citations needed|date=September 2024}} {{Overly detailed|date=July 2025}} }} {{Infobox brand | logo = Hot Wheels logo-en.svg | image = | caption = Assortment of original and licensed Hot Wheels cars from various years | type = Scale mo..."</p>
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<div>{{short description|Brand of scale model cars by Mattel}}<br />
{{Use American English|date=July 2025}}<br />
{{about|the toy line|other purposes}}<br />
{{Multiple issues|<br />
{{more citations needed|date=September 2024}}<br />
{{Overly detailed|date=July 2025}}<br />
}}<br />
{{Infobox brand<br />
| logo = Hot Wheels logo-en.svg<br />
| image =<br />
| caption = Assortment of original and licensed Hot Wheels cars from various years<br />
| type = [[Scale model]] [[model car|cars]], [[auto racing|racing tracks]]<br />
| currentowner = [[Mattel]]<br />
| producedby = Mattel<br />
| origin = [[United States]]<br />
| introduced = {{start date and age|1968|5|18}}<br />
| markets = Worldwide<br />
| website = {{URL|https://hotwheels.com}}<br />
}}<br />
'''Hot Wheels ''' is an American [[media franchise]] and brand of [[scale model]] [[model car|cars]] invented by [[Elliot Handler]] and introduced by his company [[Mattel]] on May 18, 1968.<ref>{{Cite web |title=National Toy Hall of Fame |url=https://strong-wp.prod.fruition.net/exhibits/toy-hall-of-fame/ |access-date=2021-10-19 |website=The Strong Museum of Play |language=en-US |archive-date=2022-03-28 |archive-url=https://web.archive.org/web/20220328045821/https://strong-wp.prod.fruition.net/exhibits/toy-hall-of-fame/ |url-status=dead }}</ref> It was the primary competitor of [[Matchbox (brand)|Matchbox]] until Mattel bought Matchbox owner [[Tyco Toys]] in 1997.<br />
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Many [[automobile manufacturers]] have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design [[blueprint]]s and detailing. Although Hot Wheels were originally intended to be children's toys, they have become popular with adult collectors, for whom [[limited edition]] models are now made available.<br />
==History==<br />
===Development===<br />
In the late 1960s, [[Elliot Handler]], co-founder of [[Mattel]], developed the concept for Hot Wheels as a toy line that would appeal to boys in the same way their [[Barbie]] had to girls.<ref>{{Cite news |last=Chang |first=Andrea |date=2011-07-24 |title=Elliot Handler, co-founder of toymaker Mattel and inventor of Hot Wheels, dies at 95 |language=en-US |newspaper=Washington Post |url=https://www.washingtonpost.com/local/obituaries/elliot-handler-co-founder-of-toymaker-mattel-and-inventor-of-hot-wheels-dies-at-95/2011/07/24/gIQAxXwHXI_story.html |access-date=2022-02-04 |issn=0190-8286}}</ref> Handler was inspired to create a new line of toy cars after seeing his son Kenneth play with [[Matchbox (brand)|Matchbox]] cars. Unlike Matchbox, which focused on small-scale models of real production vehicles, Handler envisioned Hot Wheels as a line of exaggerated, customized "hot rod" cars, featuring [[Racing slick|big rear tires]], [[Supercharger|superchargers]], flame paint jobs, hood blowers, and outlandish proportions.{{Citation needed|date=July 2025}} He began producing the cars with assistance from fellow engineer [[Jack Ryan (designer)|Jack Ryan]].{{Citation needed|date=July 2025}} The flame logo was designed by artist Rick Irons, who worked at Mattel at the time.<ref>{{Cite web |author=Staff Reports |date=2008-02-03 |title=A history of Hot Wheels |url=https://www.albertleatribune.com/2008/02/a-history-of-hot-wheels/ |access-date=2024-11-14 |website=Albert Lea Tribune |language=en}}</ref> Mattel first unveiled 16 Hot Wheels cars in the 1968 [[North American International Toy Fair|New York Toy Fair]].<ref>{{Cite news |last=III |first=Fernando Alfonso |date=2022-12-16 |title=Why Hot Wheels are one of the most inflation-proof toys in American history |url=https://www.npr.org/2022/12/16/1143282569/why-hot-wheels-are-one-of-the-most-inflation-proof-toys-in-american-history |access-date=2025-07-14 |work=NPR |language=en}}</ref><br />
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====The Sweet 16====<br />
The first line of Hot Wheels cars, known as ''The Original Sweet 16'' were manufactured in 1967. These were the first of the Red Line Series, named for the tires which had a red [[Pinstriping|pin stripe]] on their sides.<ref>{{cite web |last=Miller |first=Aaron |date=January 8, 2016 |title=16 THINGS YOU DIDN'T KNOW ABOUT HOT WHEELS |url=https://www.thrillist.com/cars/16-things-you-didn-t-know-about-hot-wheels-history-facts-and-trivia |access-date=December 12, 2016 |publisher=[[Thrillist Media Group]]}}</ref>{{Failed verification|date=July 2025}}<br />
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There were sixteen castings released, eleven of them designed by [[Harry Bentley Bradley]] with assistance from Handler and Ryan.<ref name="Coffee Break Design History" />{{Dead link|date=July 2025}} The first one produced was a dark blue "''Custom [[Chevrolet Camaro|Camaro]]''".<ref name=Fox>{{cite news|date=May 16, 2018|title='Hot Wheels' turns 50: How much do you know about the famous toy cars?|url=http://www.fox9.com/fox-content-hub/hot-wheels-turns-50-how-much-do-you-know-about-the-famous-toy-cars|url-status=dead|archive-url=https://web.archive.org/web/20190722214550/http://www.fox9.com/fox-content-hub/hot-wheels-turns-50-how-much-do-you-know-about-the-famous-toy-cars|archive-date=July 22, 2019|website=[[KMSP-TV|FOX 9]]|access-date=30 January 2018}}</ref> Bradley was from the car industry and had designed the body for the (full-sized) [[Deora (custom car)|Dodge Deora]] concept car and the ''Custom Fleet side'', (based on his own customized 1966 El Camino).<br />
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The lineup consisted of the following:<br />
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{{div col|colwidth=20em}}<br />
* [[Beatnik Bandit]]<br />
* [[Cadillac El Dorado|Custom El Dorado]]<br />
* [[Chevrolet Camaro|Custom Camaro]]<br />
* [[Chevrolet Corvette|Custom Corvette]]<br />
* [[Chevrolet C-10|Custom Fleetside]]<br />
* [[Deora (custom car)|Deora]]<br />
* [[Ford Mustang|Custom Mustang]]<br />
* [[Ford T-Bird|Custom T-Bird]]<br />
* [[Ford Model T|Hot Heap]]<br />
* [[Ford GT-40|Ford J-Car]]<br />
* [[Mercury Cougar|Custom Cougar]]<br />
* [[Pontiac Firebird|Custom Firebird]]<br />
* [[Plymouth Barracuda|Custom Barracuda]]<br />
* Python{{Refn|This car was designed by the staff of ''Car Craft Magazine'' in 1961.<ref>[https://kustomrama.com/wiki/Car_Craft_Dream_Rod Car Craft Dram Rod] on Kustorama</ref>|group=note|name=cheeh}}<br />
* Silhouette<br />
* [[Volkswagen Beetle|Custom Volkswagen]]<br />
{{div col end}}<br />
{{reflist|group=note}}<br />
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=== Racing track set ===<br />
In addition to the cars themselves, Mattel produced a racing track set (sold separately). Though it would be updated throughout the years, the original track set consists of a series of bright orange road sections (pieced together to form an oblong, circular race track), with one (or sometimes two) "superchargers" (faux service stations through which cars passed on the tracks, featuring battery-powered spinning wheels, which would propel the cars along the tracks).<ref>{{cite news |url=http://onlineredlineguide.com/accessories/super_charger/super_charger.html |title=Super Charger |work=Online Redline Guide |access-date=December 28, 2016}}</ref> Hot Wheels' use of wide, hard-plastic tires created much less friction and tracked more smoothly than the narrow metal or plastic wheels used on contemporary Matchbox cars. Hot Wheels cars were designed to roll easily and at high speeds, which was a great innovation at the time.<ref>{{Cite web |url=http://www.toyhalloffame.org/toys/hot-wheels |title=Hot Wheels {{!}} National Toy Hall of Fame |website=www.toyhalloffame.org |language=en |access-date=2018-11-26}}</ref><br />
<br />
===1968–1977: The "Redline" era===<br />
<br />
===1968===<br />
The Hot Wheels brand was a staggering success. The series completely [[Disruptive innovation|disrupted the industry]] for small [[Die-cast toy|die-cast car]] models from 1968 onward, forcing the competition at Matchbox and elsewhere to completely rethink their concepts, and to scramble to try to recover lost ground. Harry Bentley Bradley did not think that would be the case and had quit Mattel to go back to the car industry. When the company asked him to come back, he recommended a good friend, Ira Gilford. Gilford, who had just left [[Chrysler]], quickly accepted the job of designing the next Hot Wheels models. Some of Hot Wheels' greatest cars, such as the ''Twin [[Internal combustion engine|Mill]]'' and ''Splittin' Image'', came from Ira Gilford's drawing board.<ref name="Coffee Break Design History">{{cite web |last=Gerber |first=Alison |date=November 10, 2014 |title=Coffee Break Design History: Hot Wheels |url=http://www.apartmenttherapy.com/coffee-break-history-of-the-hot-wheels-race-car-212651 |url-status=dead |access-date=December 28, 2016 |work=Apartment Therapy |publisher=[[Apartment Therapy]]}}</ref> The Twin Mill was introduced in 1969 and was used to create the company's first full-scale replica car in 2001.<ref name=":0">{{Cite news |last=Schmidt |first=Gregory |date=2018-05-20 |title=Hot Wheels Hits the Road to Reach Its Fans |language=en-US |work=The New York Times |url=http://www.nytimes.com/2018/05/20/business/media/hot-wheels-legends-tour.html |access-date=2022-02-04 |issn=0362-4331}}</ref><br />
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The success of the 1968 line was solidified and consolidated with the 1969 releases, with which Hot Wheels effectively established itself as the hottest brand of small toy car models in the USA. ''Splittin' Image'', ''Torero'', ''Turbofire'', and ''Twin Mill'' were part of the "Show & Go" series and are the very first original in-house designs by Hot Wheels.<br />
<br />
The initial prototypes of the ''Beach Bomb'' were faithful to the shape of a real [[Volkswagen Type 2|VW Type 2 "bus"]], and had two [[surfboard]]s sticking out the back window, in a nod to the VW's perceived association with the surfing community and the slang term for a person who spends much time surfing—a "[[Surf culture|beach bum]]".<ref>{{cite news |url=http://www.nydailynews.com/autos/historic-hot-wheels-cars-glimpse-back-die-cast-models-gallery-1.2266872 |title=Historic Hot Wheels cars: A glimpse back at the first die-cast model |newspaper=[[New York Daily News]] |access-date=December 12, 2016}}</ref> During the fledgling Hot Wheels era, Mattel wanted to make sure that each of the cars could be used with any of the playsets and stunt track sets. Unfortunately, testing showed that this early version (now known among collectors as the ''Rear-Loader Beach Bomb'', or "RLBB") was too narrow to roll effectively on Hot Wheels track or be powered by the Super Charger, and was too top-heavy to negotiate high-speed corners.<br />
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Hot Wheels designers Howard Rees and Larry Wood modified the casting, extending the side fenders to accommodate the track width, as well as providing a new place on the vehicle to store each of the plastic surfboards. The roof was also cut away and replaced by a full-length [[sunroof]], to lower the [[Center of mass|center of gravity]]. Nicknamed the ''Side-loader'' by collectors, this was the production version of the Beach Bomb.<br />
<br />
The ''Rear-Loader Beach Bomb'' is widely considered the "[[Holy Grail]]", or ultimate pinnacle, of a serious Hot Wheels collection. An unknown number were made as test subjects and given to employees. A regular production ''Beach Bomb'' may be worth up to $600, depending on condition. Market prices on ''RLBBs'' however, have easily reached the five-figure plateau, ranging from $70,000 to $120,000.<ref>{{cite news |last=McTavish |first=Brian |url=http://cjonline.com/stories/111499/kan_hotwheels.shtml#.WGQJu1MrKUk |title=Overland Park man gets $72,000 for rare Hot Wheels van |newspaper=[[Kansas City Star]] |date=November 19, 1999 |access-date=December 28, 2016 |archive-url=https://web.archive.org/web/20161229032627/http://cjonline.com/stories/111499/kan_hotwheels.shtml#.WGQJu1MrKUk|archive-date=December 29, 2016 |url-status=dead |df=mdy-all}}</ref> The [[Petersen Automotive Museum]] in Los Angeles had a pink ''RLBB'' in its Hot Wheels exhibit, displayed alone on a rotating platform under glass. The Hot Wheels Collectors Club released a new, updated version of the ''Rear Loading Beach Bomb'' in 2002 as a [[Special edition|limited edition]].<br />
<br />
===1970s===<br />
1970 was a very successful year for Hot Wheels, so Mattel came up with a new [[advertising slogan]] for the cars: "Go With the Winner".<ref>{{cite web|last=Reed|first=Philip|url=http://www.battlegrip.com/go-with-the-winner-in-these-1970-hot-wheels-commercials/|title="Go with the winner!" in these 1970 Hot Wheels Commercials|publisher=BattleGrip.com|date=May 21, 2013|access-date=December 28, 2016}}</ref> 43 new cars appeared that year, including the ''Sizzlers'' and ''Heavyweights'' lines. Howard Rees, who worked with Ira Gilford, was tired of designing cars. He wanted to work on the [[Major Matt Mason]] [[action figure]] toy line-up. Rees had a good friend by the name of Larry Wood, whom he worked with at [[Ford Motor Company|Ford]] designing cars. When Wood found out about Hot Wheels at a party Rees was holding, Rees offered him the job of designing Hot Wheels models. Wood accepted, and, by the end of the week, Wood was working at Mattel, where his first design was the ''Tri-Baby''. Larry Wood retired in 2019 after over 40 years of designing cars.<br />
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Another designer, Paul Tam, joined Wood and Gilford. Tam's first design was the ''Whip Creamer''.<ref>{{cite book|last=Von Bogart |first=Angelo |date=August 31, 2009 |title=Hot Wheels Classic Redline Era: Hot Wheels - Birth of the Redline |publisher=Krause Publications |isbn=978-1440221705}}</ref> Tam continued to work for Mattel until 1973. Among the many fantastic designs Tam thought up for Hot Wheels, some of the collector's favorites include ''Evil Weevil'' (a [[Volkswagen Beetle]] with two engines), ''Open Fire'' (an [[AMC Gremlin]] with six wheels), ''Six Shooter'' (another six-wheeled car), and the rare ''Double Header'' (co-designed with Larry Wood).<br />
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The year 1970 introduced "[[Don Prudhomme|the Snake]] and [[Tom McEwen (drag racer)|the Mongoose]]", a manufactured 'rivalry' between two professional [[Drag racing|drag racers]] calling themselves "the Snake" and "the [[Mongoose]]" for the purposes of publicity. This was notably drag racing's first major non-automotive [[Sponsor (commercial)|corporate sponsor]], and the beginning of the [[National Hot Rod Association|NHRA]]'s booming popularity with large-budget teams and championships. 1970 also introduced the first 'Silver Series', which contained three silver-painted models: the ''Boss Hoss'', the ''Heavy [[Chevrolet|Chevy]]'', and the ''King '[[Plymouth Barracuda|Kuda]]'', which were only obtainable through a mail-in offer that included a membership to the Hot Wheels Club. These three cars featured "[[Supercharger|supercharged]]" engines (featuring large [[Roots-type supercharger|Roots blowers]]) without hoods, and open [[Exhaust manifold|exhaust headers]], after the style of drag racing cars of the era. Popular among children, these 'Silver Cars' were considered faster than the rest of the Hot Wheels lineup, because they were supposedly heavier than the other gravity models, but the accuracy of this claim has never been tested under scientific conditions.<br />
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However, 1972 and 1973 were slow years. Only seven new models were made in 1972. Of the 24 models appearing for 1973, only three were new models. Also the cars changed from Mattel's in-house ''Spectraflame'' colors to mostly drab, solid [[Enamel paint|enamel]] colors, which mainstream Hot Wheels cars still use today. Due to low sales, and the fact that the majority of the [[Casting (metalworking)|castings]] were not re-used in later years, the 1972-3 models are known to be very collectible.<br />
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In 1974, Hot Wheels introduced its '[[Maritime flag|''Flying'' ''Colors'']]' line, and added flashy decals and [[Pad printing|"tampo-printed"]] paint designs which helped revitalize sales. As with the lower-friction wheels in 1968, this innovation was revolutionary in the industry, and—although far less effective in terms of sales impact than in 1968—was copied by the competition, who did not want to be outmaneuvered again by Mattel product strategists.<br />
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In 1977, the 'Redline Wheel' was phased out, with the red lines no longer being printed on the wheels. This cut costs, but also reflected that the prototypical "red line tires" popular on high-speed-rated automotive tires during the era of [[muscle car]]s and [[Polyglas]] tires were no longer popular. During this period, there was a trend away from wild [[hot rod]]s and fantastic cars, and a move to more realistic cars and trucks, like the competitor Matchbox.<br />
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===1977–1988: The 'Blackwalls' era===<br />
In 1981, ''Hot Ones'' wheels were introduced, which had gold-painted hubs, and claimed to have thinner axles for greater speed, along with additional suspension compliance that older production Hot Wheels lacked.<ref>{{cite web |url=http://www.nchwa.com/1981.html |title=1981|work=North Carolina Hot Wheels Association |access-date=December 28, 2016}}</ref> ''Ultra Hot Wheels'' were introduced in 1984, and looked something like the cast alloy wheels found on a 1980s-era high-trim [[Renault Fuego]] or a [[Mazda 626]], with three parallel dark lines cutting diagonally across the flat chrome face of the wheel, all three broken in the center to form six individual shorter lines. These new "''Ultra Hots''" claimed further speed improvements. Hot Wheels started offering models based on 1980s-era [[Sports car|sports]] and [[economy car]]s, like the [[Pontiac Fiero]] or [[Dodge Omni 024]], in addition to their typical '[[hot rod]]' and [[muscle car]] style offerings. In 1983, a new style of wheel called ''Real Riders'' was introduced, which featured real rubber tires.<ref>{{cite book|last=Ragan|first=Mac|title=Hot Wheels Cars|publisher=MBI Publishing Company |date=2001 |isbn=076030839X}}</ref> Despite the fact that they were very popular, the Real Riders line was short-lived, because of high production costs. In the late 1980s, the so-called ''Blue Card'' [[blister pack]] color scheme was introduced, which would become the basis of Hot Wheels colors still used today (original blister packs were red and yellow).<br />
Two other innovations were introduced briefly in Hot Wheels cars in the 1980s – ''Thermal Color Change'' paint, and rotating 'crash panel' vehicles ("''Crack-Ups''"). The former was able to change color on exposure to hot or cold water, and there was an initial release of 20 different cars, available as sets of three vehicles. The latter were vehicles with a panel that, on contact, would rotate to reveal a reverse side that appeared to be heavily dented. Variations in crash panels included front, rear and side panels, the last of whose mechanism has proven to be the most durable.<br />
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In the 1980s, Hot Wheels had gotten into a controversy with [[General Motors]]' [[Chevrolet Motors Division]]. In 1982, the [[Chevrolet Corvette]] had ended the curvaceous "[[Mako Shark (concept car)|Mako Shark]]" body style that had been in production for almost 15 years, and GM announced that the Corvette would be redesigned. In 1983, Chevrolet started to produce the all-new [[Chevrolet Corvette (C4)|C4 Corvette]] but had assembly line problems which pushed production back 6 months causing GM's Marketing Department to label all 1983s as 1984s once they got production perfected so it would seem to the public that the all-new C4 Corvette came out early rather than late. But Hot Wheels saw what the new model of Corvette was going to look like before GM's official unveiling, and they designed a die-cast version of the 1984 Corvette. GM was angered and almost pulled its licensing with Mattel, but this controversy helped Corvette enthusiasts see what the new Corvette was going to look like. The 1984 Corvette production ran for 1.5 model years covering half of the remaining 1983 model year and ending on time for the 1985 model year.<br />
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In conjunction with [[Epyx]] Software, Mattel released a [[PC game|computer game]] edition of Hot Wheels for various [[8-bit]] [[Computing platform|platforms]] in 1985, as part of the Computer Activity Toys series.<ref>{{cite web|url=http://www.retroist.com/2011/09/01/epyx-presents-hot-wheels-for-the-commodore-64/|title=Epyx Presents Hot Wheels for the Commodore 64 - The Retroist|date=1 September 2011|access-date=13 August 2012|archive-url=https://web.archive.org/web/20150504072443/http://www.retroist.com/2011/09/01/epyx-presents-hot-wheels-for-the-commodore-64/|archive-date=4 May 2015|url-status=dead}}</ref><br />
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===1989–1994: The collector number era===<br />
In 1989, Mattel released collector numbers. Each car had its own number.<ref>{{cite web |url=http://www.nchwa.com/numbers.html |title=Numbers|work=North Carolina Hot Wheels Association |access-date=December 28, 2016}}</ref> The cards were all blue, for all blister packs released from 1989 to 1994. Numbers included went as high as 274; however, these were skip numbered, and numbers such as 48, 61, and 173 were not used.{{Attribution needed|date=April 2018}}<br />
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=== 1995–1999: The Treasure Hunt era ===<br />
The year 1995 brought a major change to the Hot Wheels line, where the cars were split up into series. One was the 1995 Model Series, which included all of that year's new castings. In 1996, the Model Series was renamed to First Editions. 1995 also saw the introduction of the ''[[Treasure Hunt Series]]'' (see below). The rest of the series included four cars with paint schemes that followed a theme. For example, the ''[[Pearl Diver|Pearl Driver]]'' cars all had [[Iridescence|pearlescent]] paint. Sales for the series models soared with another program also introduced that year called the ''Bonus'' ''Car'' program, causing stores across the nation to have shortages. Purchasing the four car sets and sending in the packaging backs plus a handling fee gave you the opportunity to collect the bonus cars, 1 each released for each quarter of the year starting in 1996 through at least 2000. Several new wheel designs were also introduced in the 1990s.<br />
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Mattel bought Tyco Toys in 1997. Along with the purchase came the company's old competitor Matchbox. Arguably the two dominant companies in matchbox-sized cars were now under one roof.<br />
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In 1998, Mattel celebrated the 30th anniversary of the Hot Wheels brand by replicating various cars and individual packaging from its 30-year history and packaging these replicated vehicles in special 30th Anniversary boxes. In 1999, Hot Wheels Interactive was launched.{{citation needed|date=May 2020}}<br />
<br />
=== 2000s ===<br />
A new generation of Hot Wheels Designers came in. Eric Tscherne and Fraser Campbell along with former designer Paul Tam's son, Alec Tam, joined the design team. Tscherne's ''Seared Tuner'' (formerly ''Sho-Stopper'') graced the mainline packaging from 2000 to 2003. The ''Deora II'', one of only two Hot Wheels concept cars ever made into full-size, functional cars, was also released this year.<br />
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In 2001, Mattel created a Hot Wheels collectors website.<ref name=":0" /><br />
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Also in 2001, Mattel issued 240 mainline releases consisting of 12 ''Treasure Hunts'', 36 ''First Editions'', 12 ''Segment Series'' with four cars each, and 144 open stock cars. Popular models that debuted include the HyperMite and FrightBike.<br />
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For 2002, the mainline consisted of 12 ''Treasure Hunts'', 42 ''First Editions'', 15 ''Segment Series'' of 4 cars each, and 126 open stock cars. Popular new models included the `68 [[Mercury Cougar|Cougar]] and the [[Nissan Skyline GT-R]]. Some cars from the first editions series are the ''[[Backdraft]]'', ''[[Overbore]]d [[Chevrolet big-block engine|454]]'', and ''[[Toyota Supra|Super Tsunami]]''.<br />
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In 2003, Hot Wheels celebrated its 35th anniversary with a full-length animated film called ''[[Hot Wheels Highway 35 World Race]]''. This movie tied into the ''Highway 35'' line of cars that featured 35 classic Hot Wheels cars with special graphics and co-molded wheels.<ref>{{cite web |url=http://files.shareholder.com/downloads/MAT/0x0x224660/a66ba51f-5829-4587-b88a-54a6846efd00/MAT_News_2003_2_13_Wheels_News.pdf |title=Hot Wheels® Drops The Green Flag On Its 35th Anniversary With The World Race(TM) |date=February 13, 2003 |work=[[Mattel]]|access-date=December 28, 2016}}</ref><br />
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In 2004, Hot Wheels unveiled its "Hot 100" line of 100 new models. These included mostly short-lived lines of cartoonish vehicles such as ''Tooned'' (vehicles based on the larger ''Hot'' ''Tunerz'' line of Hot Wheels created by Eric Tscherne{{Citation needed|date=February 2007}}), ''[[Bling-bling|Blings]]'' (boxy bodies and big wheels), ''Hardnoze'' (enlarged fronts), ''Crooze'' (stretched out bodies), and ''Fatbax'' (super-wide rear wheels and short bodies). ''Fatbax'' models included vehicles such as the [[Toyota Supra]] and [[Chevrolet Corvette (C6)|Corvette C6]]. These vehicles did not sell as well as Mattel expected, and many could still be found in stores throughout 2005. Mattel also released 2004 ''First Editions'' cars with unpainted [[Zamac]] bodies. They were sold through [[Toys 'R' Us]] and were made in limited numbers.<br />
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In 2005, Hot Wheels continued with new "extreme" castings for the 2nd year, debuting the ''Torpedoes'' line (skinny bodies and outboard wheels) and ''Drop Tops'' (flattened rooflines and wheel arches that extend above the car's roofline), in addition to 20 "''Realistix''" models. The rest of the line included the standard 12 ''Treasure Hunts'', 10 ''Track Aces'', 50 ''Segment Series'' ''Cars'', and 50 ''Open Stock Models''. Four [[Volkswagen]] "''Mystery'' ''Cars''" were offered as a special mail-in promo. Each ''Mystery'' ''Car'' came with a special voucher. Upon collection of all 4 vouchers, one was able to send away for a special 13th ''Treasure'' ''Hunt'', a ''VW Drag Bus.''<br />
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Hot Wheels also unveiled its new "Faster than Ever" line of cars, which had special [[Nickel|nickel-plated]] [[axles]], along with bronze-colored ''Open-Hole 5 Spoke'' wheels. These adjustments supposedly reduced [[friction]] dramatically. The first run of these cars were available for a limited time only, from the beginning of October towards the end of November 2005.<br />
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Also, a continuation of the movie ''Highway 35'' called ''[[Hot Wheels AcceleRacers]]'' was created, taking place two years after the events of ''Highway 35''. It is featured in four movies and many short segments where the drivers (old ones, gangs, like Teku, Metal Maniacs, the evil Racing Drones, and the stealthy Silencerz). All of the shorts and previews of the movies were placed on a temporary website that was deleted shortly after the last movie.{{citation needed|date=May 2020}}<br />
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2006 was the final year of the First Editions series consisting of 38 cars for that year including a [[Toyota AE86]], 2006 [[Honda Civic Si]], [[Plymouth Superbird]] and 2007 [[Cadillac Escalade]] along with fantasy models like the ''Nerve Hammer'', ''Pharodox'', ''Semi-Psycho'' as well as the fan-favourite ''Bone Shaker'', Larry Wood's most popular design to date.<br />
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In 2007, Mattel released 36 ''New Models'' (formerly ''First Editions''), 12 ''Treasure Hunts'' (with a hard-to-find regular version and even rarer "''Super Treasure Hunt''" version of each with rubber ''Real Rider'' tires and Spectraflame paint),<ref name="2007 Hot Wheels">HotWheelsCollectors.com article: "2007 Mainline Cars Headed Your Way!"</ref> 12 'Teams' of 4 cars each (formerly ''Segment Series''), 24 ''Code'' ''Cars'' (codes imprinted inside the packaging that can be used to unlock web content), 12 ''Track Stars'' (formerly ''Track Aces''), 24 ''Mystery Cars'' (packaged on a card with an opaque blister, so the buyer cannot see which car is inside without opening it), and 24 ''All-Stars'' (formerly ''Open Stock''). In late 2006, a new package design for 2007 was released. Some 2006 cars and all 2007 cars are packaged on a blister card with the new design. Hot Wheels released a series called ''Modifighters'', which are similar to [[Transformers]] except for the fact that they were originally cars and were modified into robots. The ''Modifighters'' names are: Streetwyse, Skullface, Live Wire, Bedlam, Nightlife, Mr. Big, and Quick-Tyme.<br />
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In 2008, all the series and vehicles were relatively similar to 2007's cars. Approximately 180 to 200 new vehicles were released.<br />
<br />
In 2009, Mattel released 42 ''New Models'', 12 ''Treasure Hunts'', 12 ''Track Stars'', 24 ''Mystery Cars'', 10 ''Segment Series'' of 10 cars, and introduced the [[Indy Car Series]] drivers.<br />
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Mattel released its first-ever animated episodic [[television series]] called ''[[Hot Wheels Battle Force 5]]'', which was a co-production between Canadian animation studios, [[Nelvana]] and [[Nerd Corps Entertainment]]. (now [[WildBrain]].) The series debuted in the United States on [[Cartoon Network]] on August 29, 2009.{{Citation needed|date=July 2009}}.<br />
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=== 2010–2016 ===<br />
{{Unreferenced section|date=July 2025}}<br />
2011 saw the release of 244 cars beginning with the 2011 New Car Series which includes the [[Lamborghini Gallardo|Lamborghini Gallardo LP570-4 Superleggera]], Custom [[Chevrolet Camaro (fifth generation)|2011 Camaro]], and the [[DeLorean time machine]] from the [[Back to the Future series]]. This was followed by the 15-car ''Treasure Hunt'' series with [[1957 Chevrolet|1957 Chevy]] and [[Chevrolet Impala|1958 Chevy Impala]], 15 ''Track Stars'' including the 2010 ''Formula Street'' series, the ''10x10'' series, the ''Thrill Racers'' series, and 22 ''HW Video Game Heroes'' which were packaged with codes for an internet computer game. The new series "Team Hot Wheels" appeared in late 2011.<br />
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2012 saw the release of 247 cars, beginning with the 2012 ''New Car Series'' which includes the [[Lamborghini Aventador]], [[Boss 302 Mustang|Ford Mustang Boss 302 Laguna Seca]], [[KITT]] from [[Knight Rider (franchise)|Knight Rider]], and the ever-popular [[Scooby-Doo]] ''Mystery Machine''. 2012 also saw the release of two vehicles from the ''[[Angry Birds]]'' video game franchise, consisting of the Red Bird and the green Minion Pig.<br />
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2013 saw the release of 250 cars including ''Stunt'', ''Racing'', ''Imagination'', ''City'', and ''Showroom'', all of which contain sub-series. 2013 also saw a change in the look of the packaging cards which includes a quartet of helmeted [[motorcycle]] riders standing behind the flame logo and the ''Treasure Hunt'' series cards no longer marked with a [[Buried treasure|treasure chest]]. Some of those cars include ''Rodzilla'', ''Fangula'', ''Twin Mill III'' (3), ''Bone'' ''Shaker'' and ''Baja'' ''Bone'' ''Shaker''.<br />
[[File:HOT WHEELS MAINLINE 2013 - CHEVY CAMARO.jpg|thumb|right|2013 Team Hot Wheels Chevy Camaro (not the GM Version)]]<br />
General Motors also released a special [[Chevrolet Camaro (fifth generation)#2013 Camaro Hot Wheels Special Edition|Chevrolet Camaro Hot Wheels Edition]], which was a blue [[convertible]] that offered various Hot-Wheels-themed decorations throughout the car.<br />
<br />
2014 saw 250 mainstream cars released with similar segments to 2013. Various [[playset]]s and other non-car merchandise were also released this year. 2014 also marked the end of the license agreement between Mattel and [[Ferrari]] (the licensing was eventually renewed in 2025), meaning the 2014 release of ''Ferrari 5 Pack'' would be the last for Mattel, and the 2015 black ''[[Ferrari 599XX]]'' was the last Ferrari model appearing in mainstream, both regular model and its Treasure Hunt variant.<br />
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2016 lineup was similar to 2015 and 2014 in terms of segments, and the design of the card was overhauled. Some car names were TBD ([[To be announced|To Be Determined]]) or 2016 (Coming Soon). They're now divided into mini collections with their corresponding segments and their icons printed on the card. Some of them include ''HW Showroom'', ''[[BMW]]'' (100th anniversary of BMW), ''HW Screen Time'' (Cars and characters seen on television, video games, and movies), and ''HW'' ''Snow'' ''Stormers''. New models include the ''Cruise'' ''Bruiser'', ''Side'' ''Ripper'', ''Grass'' ''Chomper'', and the [[Honda NSX (second generation)|''{{'}}16 Acura NSX'']], while other models first see their release in the mainline series, such as the ''{{'}}52'' ''[[Hudson Hornet]]''<br />
<br />
=== 2017–2021 ===<br />
2017 saw a major change in casting numbering. Since that moment, recolors are named with a different number than the original, thus causing the number limit of cars to expand to 365. The idea of numbering a casting with a number corresponding to their own series was also aborted. There were also some new mainline series introduced, such as ''Experimotors'' (cars with moving parts, or a secondary purpose), ''Holiday Racers'' (cars that have a holiday based theme), ''Factory Fresh'' (a series including newer, sometimes older castings with fabric painting) and ''Camaro Fifty'' (a series dedicated to the [[Chevrolet Camaro]], and its 50th anniversary).<br />
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In 2018, Hot Wheels celebrated its 50th anniversary. The style of the blister cards were changed again, depicting a city in the background of the car, thus emulating a "Hot Wheels City" theme. For that year, each blister card had a 50th Anniversary logo. Hot Wheels also launched several collector-focused lines for that year, including ''Favorites'', which was a series that consisted of 11 highly detailed vehicles (which were based on real cars), all with metal bodies and rubber tires. For this year, Hot Wheels also launched a [[display case]], which could hold up to 48 cars, and could either stand up on its own (via attachable "feet") or be mounted on a wall. Each display case came with an exclusive car.<br />
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On October 4, 2018, Mattel filed a new trademark for the motto ''it's not the same without the flame''. In 2019, a seal was added in the bottom left corner of the blister card with the motto.<ref>{{cite web |title=Hot Wheels It's Not The Same Without the Flame Trademark Information |url=https://trademark.trademarkia.com/hot-wheels-its-not-the-same-without-the-flame-88142624.html#:~:text=On%20Thursday%2C%20October%204%2C%202018%2C%20a%20U.S.%20federal,federal%20status%20of%20this%20trademark%20filing%20is%20REGISTERED. |website=Trademarkia |access-date=6 November 2020}}</ref><br />
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On February 18, 2021, the Hot Wheels Mars Perseverance Rover was released; a die-cast scale model latest vehicle in its Space mini-collections inspired by the [[NASA]]-launched [[Perseverance (rover)|Perseverance rover]].<ref>{{Cite web|last=Anderson|first=Paul Scott|date=February 7, 2021|title=Hey, kids! Meet the new Hot Wheels Mars rover!|url=https://earthsky.org/human-world/hot-wheels-mars-perseverance-rover-mattel/|website=Earthsky|access-date=November 29, 2022|language=en-US}}</ref><br />
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Hot Wheels designer Ryu Asada died on March 23, 2021, at age 42, after years of suffering from cancer.<ref>{{cite web|title=Ryu Asada, Hot Wheels Design Legend, Dies At 42 |url=https://jalopnik.com/ryu-asada-hot-wheels-design-legend-dies-at-42-1846567092|date=27 March 2021|website=[[Jalopnik]]|access-date=28 March 2021}}</ref> That same year, Hot Wheels began a partnership with [[Milestone (Italian company)|Milestone S.r.l.]] to release their first game, ''[[Hot Wheels Unleashed]]'', in which came out on September 30, 2021.<br />
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=== 2022–present ===<br />
On March 7, 2023, [[NBC]] ordered a reality competition series known as ''[[Hot Wheels: Ultimate Challenge]]'' with [[Rutledge Wood]] as host<ref>{{cite web|last=Campione|first=Katie|date=March 7, 2023|title='Hot Wheels: Ultimate Challenge' Car Makeover Competition Gets Series Order At NBC|url=https://deadline.com/2023/03/hot-wheels-ultimate-challenge-car-makeover-competition-series-order-nbc-1235281611/|website=[[Deadline Hollywood]]|access-date=March 7, 2023}}</ref> which premiered on May 30.<ref>{{cite web|last=Schwartz|first=Ryan|date=March 30, 2023|title=NBC Sets Summer Premieres for AGT, Ninja Warrior, Hot Wheels Competition and Dick Wolf's LA Fire & Rescue|url=https://tvline.com/lists/nbc-summer-premiere-dates-list-2023/hot-wheels-ultimate-challenge/|website=[[TVLine]]|access-date=April 1, 2023}}</ref><br />
<br />
On September 28, 2023, [[Netflix]] announced ''[[Hot Wheels Let's Race]]'', a new animated series adaptation<ref>{{cite web|title=Mattel's New 'Hot Wheels Let's Race' Coming to Netflix|url=https://www.awn.com/news/mattels-new-hot-wheels-lets-race-coming-netflix|website=[[Animation World Network]]|first=Whitney|last=Whitener|date=September 28, 2023|access-date=October 1, 2023}}</ref> which premiered on March 4, 2024.<ref>{{cite web|last=Milligan|first=Mercedes|title=Trailer: 'Hot Wheels Let's Race' Burns Rubber to Netflix Debut|url=https://www.animationmagazine.net/2024/01/trailer-hot-wheels-lets-race-burns-rubber-to-netflix-debut/|date=January 30, 2024|access-date=February 25, 2024|website=[[Animation Magazine]]}}</ref><br />
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On October 9, 2024, [[Formula One]] announced a new multi-year partnership with Hot Wheels. The partnership starts in 2024 with the release of a one-of-a-kind F1 car, before the full Hot Wheels range – featuring teams' cars and products – is released in 2025.<ref>{{Cite web |title=F1 announces new multi-year partnership with Hot Wheels |url=https://www.formula1.com/en/latest/article/formula-1-announces-new-multi-year-partnership-with-hot-wheels.7yBhBlS17Bmt8hxLfVxqE2 |access-date=2024-10-10 |website=Formula 1® - The Official F1® Website |language=en}}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Mattel&diff=5095171Mattel2025-07-30T20:43:12Z<p>Reference2: Created page with "{{Short description|American multinational toy manufacturing and entertainment company}} {{Other uses}} {{Use mdy dates|date=March 2017}} {{Use American English|date=January 2017}} {{Infobox company | name = Mattel, Inc. | logo = class=skin-invert | logo_size = 150px | logo_caption = Logo used since 2019 | image = Aerial Mattel Headquarters El Segundo May 2012.JPG | image_caption = Headquarters in El Segundo, California | fo..."</p>
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<div>{{Short description|American multinational toy manufacturing and entertainment company}}<br />
{{Other uses}}<br />
{{Use mdy dates|date=March 2017}}<br />
{{Use American English|date=January 2017}}<br />
{{Infobox company<br />
| name = Mattel, Inc.<br />
| logo = [[File:Mattel (2019).svg|150px|frameless|class=skin-invert]]<br />
| logo_size = 150px<br />
| logo_caption = Logo used since 2019<br />
| image = Aerial Mattel Headquarters El Segundo May 2012.JPG<br />
| image_caption = Headquarters in [[El Segundo, California]]<br />
| former_name = {{ubl|Mattel Creations (first incarnation)|Mattel Inc.:Toymakers|(1945–1969)}}<br />
| type = [[Public company|Public]]<br />
| traded_as = {{unbulleted list|{{NASDAQ|MAT}}|[[S&P 400]] component}}<br />
[[NYSE]]: MAT (1963-2009)<br />
[[S&P 500]] component (until 2019)<br />
| industry = [[Toy industry|Toys]] and [[Entertainment industry|entertainment]]<br />
| foundation = {{start date and age|1945|1}}, in [[Los Angeles]], California, U.S.<br />
| founders = {{unbulleted list|Harold Matson|[[Ruth Handler]]|[[Elliot Handler]]}}<br />
| location = [[El Segundo, California]]<br />
| hq_location_country = U.S.<br />
| area_served = Worldwide<br />
| key_people = {{ubl|[[Ynon Kreiz]] ([[chairman]] and [[Chief executive officer|CEO]])|Steven Totzke ([[President (corporate title)|president]] and [[Chief commercial officer|CCO]])<ref name="Totz0" /><ref name="Totz1" /><ref name="Totz2" /><ref name="Totz3" /><ref name="Totz4" />}}<br />
| products = {{hlist|[[Toys]]|[[Game]]s|[[Action figures]]|[[Dolls]]|[[Toy car]]s|[[Plush toy|Plush]]|[[construction toy|Building sets]]|[[filmmaking|Film]] and [[Television show|television]]|[[Digital content]]|[[Video game|Digital gaming]]|[[Music production|Music]]|[[Live event]]s|[[Publishing|Publishing services]]}}<br />
| brands = {{flatlist|<br />
* [[American Girl]]<br />
* [[Barbie]]<br />
* ''[[Barney (franchise)|Barney]]''<br />
* ''[[Bob the Builder]]''<br />
* ''[[Enchantimals]]''<br />
* ''[[Ever After High]]''<br />
* ''[[Fireman Sam]]''<br />
* [[Fisher-Price]]<br />
* [[Hot Wheels]]<br />
* [[Little Tikes]] <br />
* [[Matchbox (brand)|Matchbox]]<br />
* ''[[Masters of the Universe]]''<br />
* ''[[Max Steel]]''<br />
* [[Mega Brands|Mega]]<br />
* [[Monster High]]<br />
* [[My Scene]]<br />
* ''[[Pictionary]]''<br />
* ''[[Pingu]]''<br />
* [[Polly Pocket]]<br />
* [[Princess of Power]]<br />
* ''[[Thomas & Friends (franchise)|Thomas & Friends]]''<br />
* [[U.B. Funkeys]]<br />
* [[Uno (card game)|Uno]]<br />
* ''[[Whac-A-Mole]]''<br />
}}<br />
| revenue = {{decrease}} {{US$|5.38 billion|link=yes}} (2024)<ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0000063276/000162828025003671/mat-20250204.htm|title=Inline Viewer: MATTEL, INC. 8-K 2025-02-04}}</ref><br />
| operating_income = {{increase}} {{US$|694 million}} (2024)<ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0000063276/000162828025003671/mat-20250204.htm|title=Inline Viewer: MATTEL, INC. 8-K 2025-02-04}}</ref><br />
| net_income = {{increase}} {{US$|542 million}} (2024)<ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0000063276/000162828025003671/mat-20250204.htm|title=Inline Viewer: MATTEL, INC. 8-K 2025-02-04}}</ref><br />
| assets = {{increase}} {{US$|6.54 billion}} (2024)<ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0000063276/000162828025003671/mat-20250204.htm|title=Inline Viewer: MATTEL, INC. 8-K 2025-02-04}}</ref><br />
| equity = {{increase}} {{US$|2.26 billion}} (2024)<ref>{{cite web |url=https://www.sec.gov/ix?doc=/Archives/edgar/data/0000063276/000162828025003671/mat-20250204.htm|title=Inline Viewer: MATTEL, INC. 8-K 2025-02-04}}</ref><br />
| num_employees = {{circa|33,000}}<br />
| num_employees_year = December 2023<br />
| divisions = {{unbulleted list|Mattel Digital Games|[[Mattel Films]]|Mattel Studios<ref name="MSt">{{cite web|date=June 2, 2025|title=Mattel Combines Film and Television Units to Create Mattel Studios under the Leadership of Robbie Brenner; Appoints Three Entertainment Executives to Key Roles|url=https://corporate.mattel.com/news/mattel-combines-film-and-television-units-to-create-mattel-studios-under-the-leadership-of-robbie-brenner-appoints-three-entertainment-executives-to-key-roles|website=Mattel News|access-date=June 3, 2025}}</ref>|[[Mattel Television]]}}<br />
| subsid = {{unbulleted list|[[American Girl]]|[[Fisher-Price]]|[[Mattel163]] (50%)|[[Mega Brands]]}}<br />
| homepage = {{URL|mattel.com}}<br />
| footnotes = <ref>{{cite web|date=March 15, 2024|title=Annual Report (Form 10-K)|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/63276/000162828024011371/mat-20231231.htm|publisher=[[U.S. Securities and Exchange Commission]]|access-date=March 16, 2024}}</ref><ref>{{cite web|last=Chang|first=Andrea|date=23 July 2011|title=Elliot Handler dies at 95; co-founder of Mattel, inventor of Hot Wheels|url=https://www.latimes.com/local/obituaries/la-xpm-2011-jul-23-la-me-elliot-handler-20110723-story.html|website=[[Los Angeles Times]]|access-date=25 May 2021}}</ref><br />
}}<br />
<br />
'''Mattel, Inc.''' ({{IPAc-en|m|ə|ˈ|t|ɛ|l}} {{respell|mə|TEL}}) is an American [[multinational corporation|multinational]] toy [[manufacturing]] and [[entertainment]] company headquartered in [[El Segundo, California]]. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of [[Ruth Handler|Ruth]] and [[Elliot Handler]]<ref>{{cite web|last=Chang|first=Andrea|date=27 July 2011|title=Obituary: Elliot Handler / Man behind Mattel, Hot Wheels|url=https://www.post-gazette.com/news/obituaries/2011/07/29/Obituary-Elliot-Handler-Man-behind-Mattel-Hot-Wheels/stories/201107290222|website=[[Pittsburgh Post-Gazette]]|access-date=20 April 2021}}</ref> in January 1945, Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries.<ref>{{cite web|title=About Mattel|url=https://corporate.mattel.com/en-us/about|website=Mattel Corporate|access-date=November 2, 2020}}</ref><ref>{{cite journal|date=November 25, 2014|title=Mattel, Inc. Company Profile|url=https://otofaq.com/mattel-inc-company-profile|url-status=usurped|archive-url=https://web.archive.org/web/20230107141840/https://otofaq.com/mattel-inc-company-profile|archive-date=January 7, 2023|journal=MarketLine|access-date=2 January 2017}}</ref><br />
<br />
It is the world's second largest toy maker in terms of revenue, after [[the Lego Group]].<ref>{{cite web|title=Lego Surpasses Mattel As World's Largest Toymaker|url=https://www.zacks.com/stock/news/188716/lego-surpasses-mattel-as-worlds-largest-toymaker|url-status=dead|archive-url=https://web.archive.org/web/20180115184925/https://www.zacks.com/stock/news/188716/lego-surpasses-mattel-as-worlds-largest-toymaker|archive-date=January 15, 2018|website=Zacks Investment Research|access-date=January 15, 2018}}</ref><ref>{{cite web|last=Carnevale|first=Chuck|title=A Full Toy Chest Makes Mattel A Buy For Growth And Income Investors|url=https://www.forbes.com/sites/chuckcarnevale/2013/04/23/a-full-toy-chest-makes-mattel-a-buy-for-growth-investors/|url-status=live|archive-url=https://web.archive.org/web/20170202001339/http://www.forbes.com/sites/chuckcarnevale/2013/04/23/a-full-toy-chest-makes-mattel-a-buy-for-growth-investors/|archive-date=February 2, 2017|website=[[Forbes]]|access-date=January 1, 2017}}</ref> Two of its historic and most valuable brands, [[Barbie]] and [[Hot Wheels]], were respectively named the top global toy property and the top-selling global toy of the year for 2020<ref>{{cite web|last=Foster|first=Elizabeth|date=27 January 2021|title=Barbie named NPD's top global toy property for 2020 |url=https://kidscreen.com/2021/01/27/barbie-named-npds-top-global-toy-property-for-2020/|work=Kidscreen|publisher=[[Brunico Communications]]|access-date=October 14, 2021}}</ref> and 2021<ref>{{cite news|last1=Karaca|first1=Kristine|last2=Kazakos|first2=Niki|date=February 2, 2022|title=Barbie Named 2021 Top Global Toy Property of the Year, Per NPD|publisher=Mattel Corporate|url=https://corporate.mattel.com/news/barbie-named-2021-top-global-toy-property-of-the-year-per-npd|access-date=February 6, 2022|quote=...and its Hot Wheels Singles 1/64 Assortment was named the 2021 global top-selling toy of the year...}}</ref> by [[the NPD Group]], a global information research company.</div>Reference2https://en.everybodywiki.com/index.php?title=The_Lego_Group&diff=5095165The Lego Group2025-07-30T20:40:44Z<p>Reference2: Created page with "{{short description|Danish multinational toy production company}} {{Use British English|date=December 2024}} {{Use dmy dates|date=December 2024}} {{Infobox company | name = Lego A/S | trade_name = The Lego Group | logo = LEGO logo.svg | logo_size = 170px | logo_caption = Logo used since 1998 | type = Private | industry = Toys | founded = {{Start date and age|1932|8|10|df=y}} | founder = Ole Kirk Christiansen | hq_location_city = [..."</p>
<hr />
<div>{{short description|Danish multinational toy production company}}<br />
{{Use British English|date=December 2024}}<br />
{{Use dmy dates|date=December 2024}}<br />
{{Infobox company<br />
| name = Lego A/S<br />
| trade_name = The Lego Group<br />
| logo = LEGO logo.svg<br />
| logo_size = 170px<br />
| logo_caption = Logo used since 1998<br />
| type = [[Private company|Private]]<br />
| industry = [[Toy industry|Toy]]s<br />
| founded = {{Start date and age|1932|8|10|df=y}}<br />
| founder = [[Ole Kirk Christiansen]]<br />
| hq_location_city = [[Billund, Denmark|Billund]]<br />
| hq_location_country = Denmark<br />
| num_locations = 42 offices<br />
| area_served = Worldwide<br />
| num_locations_year = 2017<br />
| key_people = {{Unbulleted list|[[Thomas Kirk Kristiansen]]|([[chairman]])<ref>{{cite web |url=https://www.lego.com/en-us/aboutus/lego-group/management/board/joergen |publisher=The LEGO Group |title=Jørgen Vig Knudstorp |access-date=6 September 2017 |archive-date=7 September 2017 |archive-url=https://web.archive.org/web/20170907033804/https://www.lego.com/en-us/aboutus/lego-group/management/board/joergen |url-status=live}}</ref>|[[Niels B. Christiansen]]|([[Chief executive officer|CEO]])<ref>{{cite web |url=https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team |title=Executive Leadership Team |publisher=The Lego Group |access-date=25 November 2017 |archive-date=18 November 2017 |archive-url=https://web.archive.org/web/20171118221825/https://www.lego.com/en-us/aboutus/lego-group/management/executive-leadership-team |url-status=live}}</ref>}}<br />
| products = [[Lego]]<br />
| revenue = {{Increase}} {{DKK|43.7&nbsp;billion|link=yes}}<ref name="2021 result">{{cite web |url=https://www.lego.com/cdn/cs/aboutus/assets/blt248041929be3b572/Annual_Report_2021_ENG.pdf |title=Annual Report 2020 |last=Trangbæk |first=Roar Rude |date=3 March 2021 |website=The Lego Group |access-date=30 April 2021 |archive-date=18 March 2021 |archive-url=https://web.archive.org/web/20210318151959/https://www.lego.com/cdn/cs/aboutus/assets/bltdee53df07dda2287/Annual_Report_2020_ENG.pdf |url-status=live}}</ref><br />
| revenue_year = 2021<br />
| operating_income = {{Increase}} {{DKK|17.0&nbsp;billion}}<ref name="2021 result" /><br />
| income_year = 2021<br />
| net_income = {{Increase}} {{DKK|13.3&nbsp;billion}}<ref name="2021 result" /><br />
| net_income_year = 2021<br />
| assets = {{Increase}} {{DKK|48.0&nbsp;billion}}<ref name="2021 result" /><br />
| assets_year = 2021<br />
| owners = {{Unbulleted list|[[Kirkbi A/S]] (75%)<ref>{{cite web |url=https://www.lego.com/en-us/aboutus/lego-group/ownership |title=Ownership |website=The LEGO Group |access-date=5 December 2021}}</ref>|{{nowrap|The Lego Foundation (25%)}}}}<br />
| num_employees = {{Increase}} 24,484<ref name="2021 result" /><br />
| num_employees_year = March 2021<br />
| parent = [[Kirkbi]]<ref>{{cite news|url=https://www.wsj.com/business/elaine-wynn-obituary-wynn-resorts-philanthropist-dies-at-82-cd21aefb|title=Elaine Wynn, Casino Billionaire and Philanthropist, Dies at 82|first=Alyssa|last=Lukpat|publisher=Wall Street Journal|date=April 15, 2025|accessdate=April 15, 2025}}</ref><ref name="bloomberg.com" /><br />
| homepage = [https://www.lego.com/ lego.com]<br />
}}<br />
<br />
'''Lego A/S''',<ref>{{cite web |url=https://opencorporates.com/companies/dk/54562519 |title=LEGO A/S |website=[[OpenCorporates]] |date=1975-12-19|access-date=2025-04-09}}</ref> also known as '''the Lego Group''', is a Danish [[Construction set|construction toy]] production company based in [[Billund, Denmark|Billund]].<ref>{{cite web |title=About Us |url=http://aboutus.lego.com/en-US/lego-group/ |publisher=The LEGO Group |access-date=9 January 2013 |archive-date=12 January 2013 |archive-url=https://web.archive.org/web/20130112095727/http://aboutus.lego.com/en-us/lego-group |url-status=dead}}</ref> It manufactures [[Lego]]-branded toys, consisting mostly of interlocking ABS plastic and rubber bricks. The Lego Group has also built several [[amusement park]]s around the world, each known as [[Legoland]], and operates numerous retail stores.<br />
<br />
The name ''Lego'' is derived from the [[Danish language|Danish]] phrase {{lang|da|leg godt}}, meaning "play well".<br />
<br />
The company was founded in 1932 by [[Ole Kirk Christiansen]].<ref>{{Cite web |url=https://www.smithsonianmag.com/smart-news/celebrating-80-years-of-lego-20358245/ |title=Celebrating 80 Years of LEGO |access-date=25 May 2019 |archive-date=30 November 2020 |archive-url=https://web.archive.org/web/20201130135857/https://www.smithsonianmag.com/smart-news/celebrating-80-years-of-lego-20358245/ |url-status=live}}</ref> In the first half of 2015, the Lego Group became the world's largest toy company by [[revenue]], with sales amounting to {{Currency|amount=2.1&nbsp;billion|code=US|passthrough=yes}}, surpassing [[Mattel]], which had {{Currency|amount=1.9&nbsp;billion|code=US|linked=no|passthrough=yes}} in sales.<ref>{{cite web |url=http://fortune.com/2015/01/26/heres-why-mattel-ousted-its-ceo-bryan-stockton/ |title=Here's why Mattel ousted its CEO Bryan Stockton |work=Fortune |access-date=30 December 2016 |archive-date=4 April 2020 |archive-url=https://web.archive.org/web/20200404212149/https://fortune.com/2015/01/26/heres-why-mattel-ousted-its-ceo-bryan-stockton/ |url-status=live}}</ref><ref>{{cite web |url=https://finans.dk/live/erhverv/ECE6996783/Lego-er-nu-verdens-st%C3%B8rste/ |title=Lego er nu verdens største |trans-title=Lego is now the world's largest |language=da |first=Ritzau |last=Finans |date=4 September 2014 |website=finans.dk |access-date=28 January 2018 |archive-date=13 June 2020 |archive-url=https://web.archive.org/web/20200613162332/https://finans.dk/live/erhverv/ECE6996783/Lego-er-nu-verdens-st%C3%B8rste/ |url-status=live}}</ref> As of 2025, the company is owned by the Kristiansen family via their [[family office]], investment firm [[Kirkbi]].<ref>{{cite news|url=https://people.com/michael-halbye-dead-lego-boss-friend-queen-mary-of-denmark-11715335|title=Lego Boss Michael Halbye Dies in Swiss Skiing Accident at 64 After Fall on the Slopes|first=Latoya|last=Gayle|publisher=People|date=April 15, 2025|accessdate=April 15, 2025}}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Lego&diff=5095159Lego2025-07-30T20:39:04Z<p>Reference2: </p>
<hr />
<div>{{short description|Plastic construction toy}}<br />
{{About|the construction toy|the company|The Lego Group|the Italian newspaper|Leggo|other uses}}<br />
{{pp-move}}<br />
{{pp|reason=Persistent [[WP:Disruptive editing|disruptive editing]]|small=yes}}<br />
{{Use British English|date=October 2018}}<br />
{{Use dmy dates|date=March 2024}}<br />
{{Infobox toy<br />
| name = Lego<br />
| image = LEGO logo.svg<br />
| image_size = 180px<br />
| caption = Logo used since 1998<br />
| type = [[Construction set]]<br />
| inventor = [[Ole Kirk Christiansen]]<br />
| country = [[Denmark]]<br />
| company = [[The Lego Group]]<br />
| from = 1949<br />
| to = present<br />
| website = https://www.lego.com/<br />
| materials = [[Acrylonitrile butadiene styrene]]<br />
}}<br />
<br />
'''Lego''' ({{IPAc-en|ˈ|l|ɛ|ɡ|oʊ|audio=en-us-Lego.oga}}, {{respell|LEG|oh}}; {{IPA|da|ˈle̝ːko|lang}};<ref>{{cite book |last1=Brink |first1=Lars |last2=Lund |first2=Jørn |last3=Heger |first3=Steffen |last4=Jørgensen |first4=J. Normann |year=1991 |title=Den Store Danske Udtaleordbog |publisher=Munksgaard |location=Copenhagen |page=845 |isbn=87-16-06649-9}}</ref> stylised as '''LEGO''') is a line of plastic [[Construction set|construction toys]] manufactured by [[the Lego Group]], a privately held company based in [[Billund, Denmark]]. Lego consists of variously coloured [[Interchangeable parts|interlocking]] plastic bricks made of [[acrylonitrile butadiene styrene]] (ABS) that accompany an array of [[gear]]s, figurines called [[Lego minifigure|minifigures]], and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.<ref name="Lego History-About Us">{{cite web |title=Lego History-About Us |url=http://www.lego.com/en-us/aboutus/lego-group/the_lego_history |website=Lego |access-date=6 September 2015 |url-status=live |archive-url=https://web.archive.org/web/20150905173143/http://www.lego.com/en-us/aboutus/lego-group/the_lego_history |archive-date=5 September 2015}}</ref><ref>{{cite web |title=How a Lego Works |url=http://entertainment.howstuffworks.com/lego.htm&ved=0CDgQFjAJahUKEwiu2PPDsOPHAhXFthoKHf_OBxA&usg=AFQjCNGx38bu4F1dnuEFjSeWcq0LCXXrew |website=How Stuff Works |date=28 June 2006 |access-date=6 September 2015 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131059/https://entertainment.howstuffworks.com/lego.htm |url-status=live}}</ref><br />
<br />
The Lego Group began manufacturing the interlocking toy bricks in 1949. Moulding is done in [[Denmark]], [[Hungary]], [[Mexico]], and [[China]]. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Annual production of the bricks averages approximately 36&nbsp;billion, or about 1140 elements per second. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales.<ref>{{cite news |title=Lego Builds on Its Position as World's No. 1 Toy Maker |url=https://www.wsj.com/articles/lego-builds-on-its-position-as-worlds-no-1-toy-maker-11632843755 |date=28 September 2021 |access-date=16 October 2023 |work=[[The Wall Street Journal]]}}</ref><ref>{{cite news |title=Lego: the brick behemoth that wants to be as big as Disney |url=https://www.ft.com/content/4e212970-273d-44b7-a004-10b0dd550d1c |access-date=16 October 2023 |work=Financial Times |quote=Such innovations have propelled the family-owned toymaker to become one of Europe's biggest corporate success stories.. Lego, with essentially just one product in endless iterations, has become by far the biggest toymaker in the world by sales, and on a different level altogether in terms of profits.}}</ref> {{As of|2015|July}}, 600&nbsp;billion Lego parts had been produced.<ref>{{cite news |title=The message is the medium |url=https://ipo.blog.gov.uk/2016/12/13/the-message-is-the-medium/ |access-date=20 August 2022 |website=Intellectual Property Office blog. Gov.uk |archive-date=20 August 2022 |archive-url=https://web.archive.org/web/20220820002138/https://ipo.blog.gov.uk/2016/12/13/the-message-is-the-medium/ |url-status=live}}</ref><br />
<br />
Lego maintains a large fan community based around building competitions and custom creations, and [[List of Lego films and TV series|a range of films]], [[List of Lego video games|games]], and ten [[Legoland]] amusement parks have been developed under the brand.</div>Reference2https://en.everybodywiki.com/index.php?title=Mello_Yello&diff=5090510Mello Yello2025-07-29T16:13:53Z<p>Reference2: Created page with "{{Short description|Soft drink}} {{About|the soft drink|the song by Donovan|Mellow Yellow}} {{More citations needed|date=May 2024}} {{Infobox Beverage | name = Mello Yello | image = Mellow Yello 2025.jpg | type = Citrus soda | abv = | proof = | manufacturer = The Coca-Cola Company | origin = | introduced = {{start date and age|1979|3|12}}<ref name=Hesse>"Coke's New Drink Battles 'Dew{{'"}}, Stephen Hesse On Marketing column, ''The Atlanta Constitution'', March 12,..."</p>
<hr />
<div>{{Short description|Soft drink}}<br />
{{About|the soft drink|the song by Donovan|Mellow Yellow}}<br />
{{More citations needed|date=May 2024}}<br />
{{Infobox Beverage<br />
| name = Mello Yello<br />
| image = Mellow Yello 2025.jpg<br />
| type = Citrus soda<br />
| abv = <br />
| proof = <br />
| manufacturer = [[The Coca-Cola Company]]<br />
| origin = <br />
| introduced = {{start date and age|1979|3|12}}<ref name=Hesse>"Coke's New Drink Battles 'Dew{{'"}}, Stephen Hesse On Marketing column, ''The Atlanta Constitution'', March 12, 1979, p. 8-D</ref><br />
| color = [[Yellow]]<br />
| flavor = [[Citrus]]<br />
| variants = * Mello Yello<br />
* Mello Yello Zero<br />
* Mello Yello Cherry<br />
| related = [[Vault (drink)|Vault]]<br>[[Mountain Dew]]<br> [[Surge (drink)|Surge]]<br>[[Sun Drop]]<br />
| website = {{URL|www.melloyello.com}}<br />
}}<br />
<br />
'''Mello Yello''' is a highly [[Caffeine|caffeinated]], [[citrus]]-flavored [[soft drink]] produced, distributed and created by [[the Coca-Cola Company]] that was introduced on March 12, 1979,<ref name=Hesse/> to compete with [[PepsiCo]]'s [[Mountain Dew]].<ref>{{cite book |url=https://books.google.com/books?id=4jIOEZ5F9fAC&q=%22mello+yello%22+%22coca+cola%22+%221979%22&pg=PA188 |title=Encyclopedia of Junk Food and Fast Food |author=Andrew F. Smith |via=Google Books |publisher=Greenwood Publishing Group |date=2006 |isbn=9780313335273 |access-date=2011-12-07}}</ref><br />
<br />
According to [[Donovan]], songwriter and performer of the hit 1960s song, "[[Mellow Yellow]]," the Coca-Cola Company contacted him to discuss directly basing the soda's name on his song, which itself was named after a dildo called the "Mellow Yellow." This makes Mello Yello the only mass-produced soda whose name is known to derive from a dildo.<ref>{{Cite web|url=https://www.songfacts.com/blog/interviews/donovan|title=Donovan : Songwriter Interviews}}</ref><br />
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Mello Yello was withdrawn from [[Australia]] in the early 1990s, being replaced with the similar but uncaffeinated [[Lift (soft drink)|Lift]].<ref>{{cite web |url=http://www.3ba.com.au/index.php/lifestyle/flashback/14295-mello-yello |title=Mello Yello |publisher=Radio 3BA |url-status=dead |archive-url=https://web.archive.org/web/20130126103050/http://www.3ba.com.au/index.php/lifestyle/flashback/14295-mello-yello |archive-date=2013-01-26 }}</ref><br />
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In [[South Africa]] in the 1980s, Mello Yello became associated with [[Apartheid]] [[South African Police]] and their notorious canary-colored vehicles.<ref>{{cite book | chapter-url=https://www.taylorfrancis.com/chapters/edit/10.4324/9780203964132-15/mellow-yellow-image-violence-play-apartheid-south-africa-south-africa-john-peffer | doi=10.4324/9780203964132 | isbn=9780203964132 | title=Violence and Non-Violence in Africa | chapter=Mellow Yellow: Image, violence, and play in apartheid South Africa | year=2007 | publisher=Routledge | editor-last1=Ahluwalia | editor-last2=Bethleham | editor-last3=Ginio | editor-first1=Pal | editor-first2=Louise | editor-first3=Ruth }}</ref><br />
<br />
There have been three flavored variants of Mello Yello in North America. Mello Yello [[Cherry cola|Cherry]] was released in response to [[Mountain Dew Code Red]].{{cn|date=September 2023}} The other two variants were Mello Yello Afterglow ([[peach]]-flavored) and Mello Yello [[Melon]]. All three were only available for a limited time. Mello Yello Cherry is available at [[Coca-Cola Freestyle]] machines and is still available in limited markets.<br />
<br />
The caffeine content is 49.5&nbsp;mg per {{cvt|12|USoz|mL|0}} serving ({{convert|99/24|mg/USoz|mg/L|0|disp=out}}<!--Convert template doesn't accept decimals in fractions-->).<ref>{{Cite web |url=https://www.goodhousekeeping.com/health/nutrition/caffeine-content-breakdown-beverages |title=Jolting News About Soda |date=January 8, 2008 |website=Good Housekeeping |access-date=April 30, 2021}}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Hasbro&diff=5087015Hasbro2025-07-28T19:32:25Z<p>Reference2: </p>
<hr />
<div>{{Short description|American multinational toy and entertainment company}}<br />
{{Use mdy dates|date=December 2024}}<br />
{{Use American English|date=December 2024}}<br />
{{Infobox company<br />
| name = Hasbro, Inc.<br />
| logo = Hasbro 2025 alt.jpg<br />
| image = Hasbro, Inc. Pawtucket world headquarters.jpg<br />
| image_caption = Headquarters in [[Pawtucket, Rhode Island]]<br />
| logo_size = 150px<br />
| logo_caption = Logo used since 2025<br />
| type = [[Public company|Public]]<br />
| traded_as = {{unbulleted list|{{NASDAQ|HAS}}|[[S&P 500]] component}}<br />
| founders = {{unbulleted list|Henry Hassenfeld|Hillel Hassenfeld|Herman Hassenfeld}}<br />
| area_served = Worldwide<br />
| key_people = {{ubl|Richard Stoddart ([[chairman]])|Chris Cocks ([[Chief executive officer|CEO]])}}<br />
| industry = [[Toy industry|Toys]] and [[Entertainment industry|entertainment]]<br />
| products = {{unbulleted list|[[Toy]]s|[[Puzzle]]s|[[Board game]]s|[[Wargame]]s|[[Role-playing game]]s|[[Sports equipment]]s|[[Electronic game]]s}}<br />
| brands = {{collapsible list|[[Action Man]]|''[[Bop It!]]''|[[Cluedo]]|[[Dungeons & Dragons]] (through [[Wizards of the Coast]]) |''[[G.I. Joe]]''|[[Jem and The Holograms]]|[[Littlest Pet Shop]]|[[Magic: The Gathering]] (through [[Wizards of the Coast]])|''[[Monopoly (game)|Monopoly]]''|''[[My Little Pony]]''|[[Nerf]]|[[Ouija]]|''[[Peppa Pig]]''|[[Playskool]]|''[[PJ Masks]]''|[[Play-Doh]]|[[Potato Head]]|''[[Power Rangers]]''|[[Stretch Armstrong]]|[[Tonka]]|''[[Transformers]]''}}<br />
| revenue = {{decrease}} {{US$|4.136 billion|link=yes}} (2024)<ref name="AR2024"/><br />
| num_employees_year = December 2023<br />
| parent = <br />
| operating_income = {{increase}} {{US$|690 million}} (2024)<ref name="AR2024"/><br />
| net_income = {{increase}} {{US$|386 million}} (2024)<ref name="AR2024"/><br />
| assets = {{decrease}} {{US$|6.340 billion}} (2024)<ref name="AR2024"/><br />
| equity = {{increase}} {{US$|1.185 billion}} (2024)<ref name="AR2024"/><br />
| num_employees = 5,600<ref name="2023 10-K">{{cite web|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/46080/000004608024000034/has-20231231.htm|title=Hasbro Inc. FY 2023 Annual Report (Form 10-K)|date=2024-02-28|access-date=2024-12-10|publisher=[[U.S. Securities and Exchange Commission]]}}</ref><br />
| divisions = {{plainlist|<br />
* [[Hasbro Entertainment]]<br />
* Hasbro Consumer Products<br />
}}<br />
| subsid = {{plainlist|<br />
* [[Avalon Hill]] (label)<br />
* [[Wizards of the Coast]]<ref>{{cite web|url=https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|website=[[ComicBook.com]]|title=Wizards of the Coast Gets a Big Promotion at Hasbro|first=Christian|last=Hoofer|date=February 25, 2021|access-date=October 11, 2021|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226063241/https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|url-status=live}}</ref><br />
}}<br />
| former_name = {{plainlist|<br />
* Hassenfeld Brothers, Inc.<br />(1923–1968)<br />
* Hasbro Industries, Inc.<br />(1968–1984)<br />
* Hasbro Bradley, Inc.<br />(1984–1985)<br />
}}<br />
| foundation = {{Start date and age|1923|12|6}} <!--incorporated January 8, 1926 per https://business.sos.ri.gov/CorpWeb/CorpSearch/CorpSummary.aspx?FEIN=000015908--> (as Hassenfeld Brothers)<br/>{{start date and age|1944}} (as Hasbro)<br />
| location_city = [[Pawtucket, Rhode Island]]<br />
| location_country = U.S.<br />
| homepage = {{URL|https://corporate.hasbro.com}}<br />
| footnotes = Financials {{as of|2024|12|31|df=US|lc=y}}.<ref name="AR2024">{{cite web |url=https://investor.hasbro.com/static-files/6b4ecf71-a203-43eb-8245-746b40af7eff |date=20 February 2025 |title=Hasbro Reports Fourth Quarter and Full-Year 2024 Financial Results |access-date=20 February 2025 |publisher=Hasbro}}</ref><br />
| owners = {{plainlist|<br />
* [[The Vanguard Group]] (10.8%)<ref name= "proxystatement">{{Cite web|url=https://www.sec.gov/Archives/edgar/data/46080/000119312521103394/d682184ddef14a.htm#toc682184_52|title=DEF 14A|website=Sec.gov|access-date=February 16, 2022|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115045510/https://www.sec.gov/Archives/edgar/data/46080/000119312521103394/d682184ddef14a.htm#toc682184_52|url-status=live}}</ref><br />
* [[Capital Group Companies|Capital Research Global Investors]] (9.8%)<ref name= "proxystatement" /><br />
* [[BlackRock]] (8.4%)<ref name= "proxystatement" /><br />
* [[Alan G. Hassenfeld]] (6.1%)<ref name= "proxystatement" /><br />
}}<br />
}}<br />
'''Hasbro, Inc.''' ({{IPAc-en|'|h|æ|z|b|r|oʊ}}; a [[syllabic abbreviation]] of its original name, '''Hassenfeld Brothers''') is an American [[multinational corporation|multinational]] toy [[manufacturing]] and [[entertainment]] [[holding company]] founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in [[Pawtucket, Rhode Island]].<ref>{{cite web | website = 10-K | url = https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm | title = 10-K | access-date = July 29, 2020 | ref = {{harvid|10-K|2019}} | archive-date = February 3, 2023 | archive-url = https://web.archive.org/web/20230203192213/https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm | url-status = live }}</ref> Hasbro owns the trademarks and products of [[Kenner Products|Kenner]], [[Milton Bradley Company|Milton Bradley]], [[Parker Brothers]], and [[Wizards of the Coast]], among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.<ref name="hasin">{{cite web |title=HAS Institutional Holdings |url=https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings |publisher=NASDAQ |access-date=August 12, 2020 |archive-date=February 3, 2023 |archive-url=https://web.archive.org/web/20230203185557/https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings |url-status=live }}</ref><br />
<br />
Among Hasbro's products are ''[[Transformers]]'', ''[[G.I. Joe]]'', ''[[Power Rangers]]'', [[Rom the Space Knight]], [[Micronauts]], ''[[M.A.S.K. (franchise)|M.A.S.K.]]'', ''[[Monopoly (game)|Monopoly]]'', [[Furby]], [[Nerf]], [[Mr. Potato Head|Potato Head]], ''[[Bop It!]]'', [[Play-Doh]], ''[[Twister (game)|Twister]]'', and ''[[My Little Pony]]'', and with the Entertainment One (now [[Lionsgate Canada]]) acquisition on December 30, 2019, franchises like ''[[Peppa Pig]]'' and ''[[PJ Masks]]''. Hasbro also spawned TV shows to promote its products, such as ''[[Family Game Night (game show)|Family Game Night]]'' on [[Discovery Family]], which is co-owned by Hasbro since 2014. The company sold Entertainment One to Lionsgate (now [[Starz Entertainment]]) on December 27, 2023, however, it kept eOne's family brands and eOne's stake in [[Astley Baker Davies]], placing them into a new division known as [[Hasbro Entertainment]], formed on August 16, 2023.<ref name=":3">{{Cite web |last1=Jackson |first1=Angelique |last2=Shafer |first2=Ellise |date=2023-08-03 |title=Lionsgate Closes Deal to Acquire E1 From Hasbro for $500 Million |url=https://variety.com/2023/film/news/lionsgate-acquires-eone-hasbro-1235686602/ |access-date=2023-11-20 |website=Variety |language=en-US}}</ref> The company celebrated their [[Centennial|100th anniversary]] on December 6, 2023. Hasbro primarily competes with [[Mattel]].</div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft&diff=5086997Microsoft2025-07-28T19:26:28Z<p>Reference2: </p>
<hr />
<div>{{pp|small=yes}}<br />
{{pp-move-indef}}<br />
{{Short description|American technology company}}<br />
{{Use American English|date=May 2019}}<br />
{{Use mdy dates|date=May 2020}}<br />
{{Infobox company<br />
| name = Microsoft Corporation<br />
| logo = File:Microsoft 2025.jpg<br />
| logo_alt = A square divided into four sub-squares, colored red, green, yellow and blue (clockwise), with the company name appearing to its right.<br />
| image = building92microsoft.jpg<br />
| image_size = 250px<br />
| image_caption = Building 92 on the [[Microsoft Redmond campus]]<br />
| type = [[Public company|Public]]<br />
| traded_as = {{Unbulleted list<br />
| {{NASDAQ|MSFT}}<br />
| [[NASDAQ-100]] component<br />
| [[Dow Jones Industrial Average|DJIA]] component<br />
| [[S&P 100]] component<br />
| [[S&P 500]] component<br />
}}<br />
| ISIN = US5949181045<br />
| industry = {{Unbulleted list<br />
| [[Software development]]<br />
| [[Computer hardware]]<br />
| [[Consumer electronics]]<br />
| [[Social networking service]]<br />
| [[Cloud computing]]<br />
| [[Video game industry|Video games]]<br />
| [[Internet]]<br />
| [[Corporate venture capital]]<br />
}}<br />
| predecessor = [[Traf-O-Data]]<br />
| founded = {{Start date and age|1975|04|04}} in [[Albuquerque, New Mexico]], U.S.<br />
| founders = {{Unbulleted list<br />
| [[Bill Gates]]<br />
| [[Paul Allen]]<br />
}}<br />
| hq_location = [[Microsoft Redmond campus|One Microsoft Way]]<br />
| hq_location_city = [[Redmond, Washington]]<br />
| hq_location_country = U.S.<br />
| area_served = Worldwide<br />
| key_people = {{Unbulleted list<br />
| [[John W. Thompson]]<br />([[chairman]])<br />
| [[Satya Nadella]]<br />([[Chief executive officer|CEO]])<br />
| [[Brad Smith (American lawyer)|Brad Smith]]<br />([[President (corporate title)|president]])<br />
| [[Bill Gates]]<br />([[technical advisor]])<br />
}}<br />
| products = {{Flatlist|<br />
* [[Microsoft Windows|Windows]]<br />
* [[Microsoft Office|Office]]<br />
* [[Microsoft Servers|Servers]]<br />
* [[Skype]]<br />
* [[Microsoft Visual Studio|Visual Studio]]<br />
* [[Microsoft Dynamics|Dynamics]]<br />
* [[Xbox]]<br />
* [[Microsoft Surface|Surface]]<br />
* [[Microsoft Mobile|Mobile]]<br />
* [[List of Microsoft software|List of software]]<br />
}}<br />
| services = {{Flatlist|<br />
* [[Microsoft Azure|Azure]]<br />
* [[Bing (search engine)|Bing]]<br />
* [[LinkedIn]]<br />
* [[Yammer]]<br />
* [[Microsoft Developer Network|MSDN]]<br />
* [[Office 365]]<br />
* [[OneDrive]]<br />
* [[Outlook.com]]<br />
* [[GitHub]]<br />
* [[Microsoft TechNet|TechNet]]<br />
* [[Microsoft Pay|Pay]]<br />
* [[Microsoft Store (digital)|Microsoft Store]]<br />
* [[Windows Update]]<br />
* [[Xbox Game Pass]]<br />
* [[Xbox Live]]<br />
}}<br />
| revenue = {{Increase}} {{US$|125.8&nbsp;billion|link=yes}}<ref name="FY19-Q4">{{Cite web |url=https://www.microsoft.com/en-us/Investor/earnings/FY-2019-Q4/press-release-webcast |title=Earnings Release FY19 Q4 |date=July 18, 2019 |website=Microsoft |access-date=July 19, 2019 |archive-url=https://web.archive.org/web/20190718210153/https://www.microsoft.com/en-us/Investor/earnings/FY-2019-Q4/press-release-webcast |archive-date=July 18, 2019 |url-status=live}}</ref><br />
| revenue_year = 2019<br />
| operating_income = {{Increase}} {{US$|43.0&nbsp;billion}}<ref name="FY19-Q4" /><br />
| income_year = 2019<br />
| net_income = {{Increase}} {{US$|39.2&nbsp;billion}}<ref name="FY19-Q4" /><br />
| net_income_year = 2019<br />
| assets = {{Increase}} {{US$|286.55&nbsp;billion}}<ref name="FY19-Q4" /><br />
| assets_year = 2019<br />
| equity = {{Increase}} {{US$|102.33&nbsp;billion}}<ref name="FY19-Q4" /><br />
| equity_year = 2019<br />
| num_employees = {{Increase}} 151,163<ref>{{Cite web |url=https://news.microsoft.com/facts-about-microsoft/ |title=Facts About Microsoft |website=Stories |language=en-US |access-date=March 14, 2020}}</ref><br />
| num_employees_year = 2019<br />
| subsid = <br />
| website = {{URL|www.microsoft.com}}<br />
|logo_caption=Logo since 2025}}<br />
<br />
'''Microsoft Corporation''' ({{IPAc-en|m|aɪ|k|r|oʊ|.|s|ɒ|f|t<br />
}}) is an American [[multinational corporation|multinational]] [[technology company]] with headquarters in [[Redmond, Washington]]. It develops, manufactures, licenses, supports, and sells [[Software|computer software]], [[consumer electronics]], [[personal computer]]s, and related services. Its best known software products are the [[Microsoft Windows]] line of [[operating system]]s, the [[Microsoft Office]] [[Productivity software#Office suite|suite]], and the [[Internet Explorer]] and [[Microsoft Edge|Edge]] [[web browser]]s. Its flagship hardware products are the [[Xbox]] [[video game console]]s and the [[Microsoft Surface]] lineup of [[touchscreen]] personal computers. In 2016, it was the [[List of the largest software companies|world's largest software maker]] by revenue (currently [[Alphabet Inc.|Alphabet]]/[[Google]] has more revenue).<ref>{{Cite news |url=https://www.forbes.com/global2000/list/#industry:Software%2520%2526%2520Programming |title=The World's Biggest Public Companies |newspaper=Forbes |language=en |access-date=January 26, 2017 |archive-url=https://web.archive.org/web/20150410062432/http://www.forbes.com/global2000/list/#industry:Software%2520%2526%2520Programming |archive-date=April 10, 2015 |url-status=live}}</ref> The word "Microsoft" is a [[portmanteau]] of "microcomputer" and "software".<ref>{{Cite web |url=http://www.britannica.com/topic/Microsoft-Corporation |title=Microsoft Corporation |encyclopedia=Encyclopædia Britannica |access-date=June 18, 2015 |archive-url=https://web.archive.org/web/20150618214355/http://www.britannica.com/topic/Microsoft-Corporation |archive-date=June 18, 2015 |url-status=live}}</ref> Microsoft is ranked No. 30 in the 2018 [[Fortune 500]] rankings of the largest United States corporations by total revenue.<ref>{{Cite web |url=http://fortune.com/fortune500/list/ |title=Fortune 500 Companies 2018: Who Made the List |website=Fortune |language=en-US |access-date=November 9, 2018 |archive-url=https://web.archive.org/web/20181110190356/http://fortune.com/fortune500/list/ |archive-date=November 10, 2018 |url-status=live}}</ref> It is considered one of the [[Big Tech|Big Five]] technology companies alongside [[Amazon (company)|Amazon]], [[Apple Inc.|Apple]], Google<ref>{{cite web |title=things-to-know-about-the-google-and-its-benefits/ |url=https://retargetingnews.com/things-to-know-about-the-google-and-its-benefits/ |website=retargetingnews.com |access-date=9 June 2023}}</ref>, and [[Facebook, Inc.|Facebook]].<br />
<br />
Microsoft was founded by [[Bill Gates]] and [[Paul Allen]] on April 4, 1975, to develop and sell [[BASIC]] [[Interpreter (computing)|interpreters]] for the [[Altair 8800]]. It rose to dominate the personal computer operating system market with [[MS-DOS]] in the mid-1980s, followed by Microsoft Windows. The company's 1986 [[initial public offering]] (IPO), and subsequent rise in its share price, created three billionaires and an estimated 12,000&nbsp;millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of [[List of mergers and acquisitions by Microsoft|corporate acquisitions]], their largest being the acquisition of [[LinkedIn]] for $26.2&nbsp;billion in December 2016,<ref>{{Cite web |url=https://www.sec.gov/Archives/edgar/data/1271024/000110465916161289/a16-22816_18k.htm |title=U.S. Securities and Exchange Commission{{Snd}} Linkedin |date=December 8, 2016 |work=US SEC |access-date=April 29, 2018 |quote=As a result of the Merger, a change in control of [Linkedin] occurred and [Linkedin] became a wholly-owned subsidiary of [Microsoft]. The transaction resulted in the payment of approximately $26.4 billion in cash merger consideration. |archive-url=https://web.archive.org/web/20171018154931/https://www.sec.gov/Archives/edgar/data/1271024/000110465916161289/a16-22816_18k.htm |archive-date=October 18, 2017 |url-status=live}}</ref> followed by their acquisition of [[Skype Technologies]] for $8.5&nbsp;billion in May 2011.<ref>{{Cite web |url=https://www.bbc.com/news/business-13343600 |title=Microsoft confirms takeover of Skype |publisher=BBC |date=May 10, 2011 |access-date=April 29, 2018 |archive-url=https://web.archive.org/web/20180620073353/https://www.bbc.com/news/business-13343600 |archive-date=June 20, 2018 |url-status=live}}</ref><br />
<br />
{{As of|2015}}, Microsoft is market-dominant in the [[IBM PC compatible]] operating system market and the office software suite market, although it has lost the majority of the overall operating system market to [[Android (operating system)|Android]].<ref>{{Cite web |url=http://www.computerworld.com/article/2490008/microsoft-windows/microsoft-gets-real--admits-its-device-share-is-just-14-.html |title=Microsoft gets real, admits its device share is just 14% |last=Keizer |first=Gregg |date=July 14, 2014 |website=[[Computerworld]] |publisher=[[International Data Group]] |access-date= |quote=[Microsoft's chief operating officer] Turner's 14% came from a new forecast released last week by Gartner, which estimated Windows' share of the shipped device market last year was 14%, and would decrease slightly to 13.7% in 2014. [..] Android will dominate, Gartner said, with a 48% share this year |archive-url=https://web.archive.org/web/20160821210826/http://www.computerworld.com/article/2490008/microsoft-windows/microsoft-gets-real--admits-its-device-share-is-just-14-.html |archive-date=August 21, 2016 |url-status=live}}</ref> The company also produces a wide range of other consumer and enterprise software for desktops, laptops, tabs, gadgets, and servers, including [[Web search engine|Internet search]] (with [[Bing (search engine)|Bing]]), the digital services market (through [[MSN]]), [[mixed reality]] ([[Microsoft HoloLens|HoloLens]]), cloud computing ([[Microsoft Azure|Azure]]), and software development ([[Microsoft Visual Studio|Visual Studio]]).<br />
<br />
[[Steve Ballmer]] replaced Gates as CEO in 2000, and later envisioned a "devices and services" strategy.<ref>{{Cite news |url=https://www.businessinsider.com.au/microsoft-device-and-services-2013-8 |title=And Microsoft Is Giving Up On The Software Business! |last=Blodget |first=Henry |date=August 23, 2013 |work=Business Insider Australia |access-date=August 2, 2017 |language=en |archive-url=https://web.archive.org/web/20170802165822/https://www.businessinsider.com.au/microsoft-device-and-services-2013-8 |archive-date=August 2, 2017 |url-status=live}}</ref> This unfolded with Microsoft acquiring [[Danger Inc.]] in 2008,<ref>{{Cite web |url=http://www.informationweek.com/applications/notify-the-next-of-kin/d/d-id/1090416 |title=Notify The Next Of Kin |date=June 30, 2010 |work=[[InformationWeek]] |access-date=April 24, 2014 |archive-url=https://web.archive.org/web/20140424124515/http://www.informationweek.com/applications/notify-the-next-of-kin/d/d-id/1090416 |archive-date=April 24, 2014 |url-status=live}}</ref> entering the personal computer production market for the first time in June 2012 with the launch of the Microsoft Surface line of [[tablet computer]]s, and later forming [[Microsoft Mobile]] through the acquisition of [[Nokia]]'s devices and services division. Since [[Satya Nadella]] took over as CEO in 2014, the company has scaled back on hardware and has instead focused on [[cloud computing]], a move that helped the company's [[Share (finance)|shares]] reach its highest value since December 1999.<ref>{{Cite web |url=https://www.bbc.co.uk/news/business-37724557 |title=Microsoft sees shares hit record high |date=October 21, 2016 |access-date=October 7, 2017 |website=[[BBC]] |archive-url=https://web.archive.org/web/20171016012110/http://www.bbc.co.uk/news/business-37724557 |archive-date=October 16, 2017 |url-status=live}}</ref><ref>{{Cite web |url=https://www.engadget.com/2017/07/03/microsofts-cloud-focus-could-mean-yet-more-layoffs/ |title=Microsoft's cloud focus could mean yet more layoffs |website=Engadget |access-date=October 7, 2017 |archive-url=https://web.archive.org/web/20170802164433/https://www.engadget.com/2017/07/03/microsofts-cloud-focus-could-mean-yet-more-layoffs/ |archive-date=August 2, 2017 |url-status=live}}</ref><br />
<br />
Earlier dethroned by Apple in 2010, in 2018 Microsoft reclaimed its position as the most valuable publicly traded company in the world.<ref>{{Cite news |url=https://www.nbcnews.com/business/business-news/how-did-microsoft-just-overtake-apple-world-s-most-valuable-n940751 |title=How did Microsoft just overtake Apple as the world's most valuable company? |work=NBC News |access-date=November 28, 2018 |language=en-US |archive-url=https://web.archive.org/web/20181129112846/https://www.nbcnews.com/business/business-news/how-did-microsoft-just-overtake-apple-world-s-most-valuable-n940751 |archive-date=November 29, 2018 |url-status=live}}</ref> In April 2019, Microsoft reached the {{Nowrap|trillion-dollar}} [[Market capitalization|market cap]], becoming the third U.S. public company to be valued at over $1&nbsp;trillion after Apple and Amazon respectively.<ref>{{Cite web |url=https://www.cnbc.com/2019/04/24/microsoft-q3-2019-earnings.html |last=Levy |first=Ari |date=April 24, 2019 |title=Microsoft hits $1 trillion market cap after earnings beat estimates |publisher=[[CNBC]] |access-date=April 24, 2019 |archive-url=https://web.archive.org/web/20190424211049/https://www.cnbc.com/2019/04/24/microsoft-q3-2019-earnings.html |archive-date=April 24, 2019 |url-status=live}}</ref><br />
<br />
== History ==<br />
{{Further|History of Microsoft|Timeline of Microsoft}}<br />
{{See also|Microsoft Windows version history}}<br />
<br />
=== 1972–1985: The founding of Microsoft ===<br />
[[File:Altair 8800 and Model 33 ASR Teletype .jpg|left|thumb|256x256px|An Altair 8800 computer (left) with the popular Model 33 ASR Teletype as terminal, paper tape reader, and paper tape punch.]]<br />
[[File:1981BillPaul.jpg|thumb|left|[[Paul Allen]] and [[Bill Gates]] on October 19, 1981, after signing a pivotal contract with [[IBM]]<ref name="Allan 2001">{{Cite book |url=https://archive.org/details/A_History_of_the_Personal_Computer |title=A History of the Personal Computer |last=Allan |first=Roy A. |publisher=Allan Publishing |isbn=978-0-9689108-0-1 |year=2001 |access-date=July 17, 2010}}</ref>{{Rp|228|date=November 2012}}]]<br />
Childhood friends [[Bill Gates]] and [[Paul Allen]] sought to make a business utilizing their shared skills in computer programming.<ref>{{Cite web |url=http://www.biography.com/people/bill-gates-9307520#early-life |title=Bill Gates |publisher=Biography.com |date= |access-date=November 8, 2016 |archive-url=https://web.archive.org/web/20161106203412/http://www.biography.com/people/bill-gates-9307520#early-life |archive-date=November 6, 2016 |url-status=live}}</ref> In 1972, they founded [[Traf-O-Data]] which sold a rudimentary computer to track and analyze automobile traffic data. Gates enrolled at Harvard while Allen pursued a degree in computer science at Washington State University, though he later dropped out of school to work at [[Honeywell]].<ref>{{Cite web |title=Microsoft Company History |url=http://www.fundinguniverse.com/company-histories/microsoft-corporation-history/ |access-date=March 20, 2013 |archive-url=https://web.archive.org/web/20130806021000/http://www.fundinguniverse.com/company-histories/microsoft-corporation-history/ |archive-date=August 6, 2013 |url-status=live}}</ref> The January 1975 issue of ''[[Popular Electronics]]'' featured [[Micro Instrumentation and Telemetry Systems]]'s (MITS) [[Altair 8800]] microcomputer,<ref>{{Cite web |url=https://www.boston.com/news/local/breaking_news/2008/12/by_martin_finuc_2.html |archiveurl=https://web.archive.org/web/20090101055041/http://www.boston.com/news/local/breaking_news/2008/12/by_martin_finuc_2.html |archivedate=January 1, 2009 |title=Harvard Square newsstand sold the magazine that started a revolution |work=Boston.com |publisher=The New York Times Company |date=December 30, 2008 |last=Finucane |first=Martin}}</ref> which inspired Allen to suggest that they could program a [[BASIC]] interpreter for the device. Gates called MITS and claimed that he had a working interpreter, and MITS requested a demonstration. Allen worked on a simulator for the Altair while Gates developed the interpreter, and it worked flawlessly when they demonstrated it to MITS in March 1975 in [[Albuquerque, New Mexico]]. MITS agreed to distribute it, marketing it as [[Altair BASIC]].<ref name="Allan 2001" />{{Rp|108, 112–114|date=November 2012}} Gates and Allen established Microsoft on April 4, 1975, with Gates as the CEO,<ref name="BBCTL">{{Cite news |url=http://news.bbc.co.uk/2/hi/business/5085630.stm |title=Bill Gates: A Timeline |work=BBC News Online |publisher=BBC |date=July 15, 2006 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20060622201711/http://news.bbc.co.uk/2/hi/business/5085630.stm |archive-date=June 22, 2006 |url-status=live}}</ref> and Allen suggested the name "Micro-Soft", short for micro-computer software.<ref>{{Cite web |url=http://money.cnn.com/magazines/fortune/fortune_archive/1995/10/02/206528/index.htm |date=October 2, 1995 |title=Bill Gates & Paul Allen Talk Check Out The Ultimate Buddy Act in Business History |work=Fortune |publisher=Time Inc. |last=Schlender |first=Brent |access-date=April 25, 2011 |archive-url=https://web.archive.org/web/20110503155554/http://money.cnn.com/magazines/fortune/fortune_archive/1995/10/02/206528/index.htm |archive-date=May 3, 2011 |url-status=live}}</ref><ref>{{Cite book |last=Allen |first=Paul |date=2011 |title=Paul Allen: Idea Man |publisher=Penguin Group |page=91 |url=https://books.google.com/books?isbn=0141969385 |isbn=978-0-14-196938-1}}</ref> In August 1977, the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office of "[[ASCII Corporation|ASCII Microsoft]]".<ref>{{Cite journal |url=http://www.atarimagazines.com/creative/v10n8/192_Kay_Nishi_bridges_the_cul.php |title=Kay Nishi bridges the cultural gap |last=Staples |first=Betsy |journal=Creative Computing |volume=10 |issue=8 |page=192 |date=August 1984 |access-date=July 15, 2010 |archive-url=https://web.archive.org/web/20110511110050/http://www.atarimagazines.com/creative/v10n8/192_Kay_Nishi_bridges_the_cul.php |archive-date=May 11, 2011 |url-status=live}}</ref> Microsoft moved its headquarters to [[Bellevue, Washington]] in January 1979.<ref name="BBCTL" /><br />
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Microsoft entered the operating system (OS) business in 1980 with its own version of [[Unix]] called [[Xenix]],<ref>{{Cite web |url=http://www.computersourcemag.com/articles/viewer.asp?a=695 |title=Under The Hood: Part 8 |archiveurl=https://web.archive.org/web/20060901182630/http://www.computersourcemag.com/articles/viewer.asp?a=695 |archivedate=September 1, 2006 |work=Computer Source |last=Dyar |first=Dafydd Neal |date=November 4, 2002 |access-date=July 14, 2010}}</ref> but it was [[MS-DOS]] that solidified the company's dominance. [[IBM]] awarded a contract to Microsoft in November 1980 to provide a version of the [[CP/M]] OS to be used in the [[IBM Personal Computer]] (IBM PC).<ref>{{Cite book |title=Engines That Move Markets: Technology Investing from Railroads to the Internet and Beyond |url=https://books.google.com/books?id=k9xS6t4ibxoC |year=2002 |publisher=John Wiley & Sons |isbn=978-0-471-20595-1 |access-date=February 8, 2018 |archive-url=https://web.archive.org/web/20190323120013/https://books.google.com/books?id=k9xS6t4ibxoC |archive-date=March 23, 2019 |url-status=live}}</ref> For this deal, Microsoft purchased a CP/M clone called [[86-DOS]] from [[Seattle Computer Products]] which it branded as MS-DOS, although IBM rebranded it to [[IBM PC DOS]]. Microsoft retained ownership of MS-DOS following the release of the IBM PC in August 1981. IBM had copyrighted the IBM PC [[BIOS]], so other companies had to reverse engineer it in order for non-IBM hardware to run as [[IBM PC compatible]]s, but no such restriction applied to the operating systems. Microsoft eventually became the leading PC operating systems vendor.<ref>{{Cite journal |journal=Smart Computing |publisher=Sandhills Publishing Company |volume=6 |issue=3 |url=http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/r0603/09r03/09r03.asp&guid= |archive-url=https://web.archive.org/web/20040405051349/http://www.smartcomputing.com/editorial/article.asp?article=articles%2Farchive%2Fr0603%2F09r03%2F09r03.asp&guid= |url-status=dead |archive-date=April 5, 2004 |title=Microsoft to Microsoft disk operating system (MS-DOS) |date=March 2002 |access-date=August 18, 2008 |df=}}</ref><ref>{{Cite book |last1=Blaxill |first1=Mark |last2=Eckardt |first2=Ralph |title=The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property |url=https://books.google.com/books?id=JO6kA0hebJIC&pg=PA210 |year=2009 |publisher=Portfolio |isbn=978-1-59184-237-8 |page=210 |access-date=February 8, 2018 |archive-url=https://web.archive.org/web/20190323120014/https://books.google.com/books?id=JO6kA0hebJIC&pg=PA210 |archive-date=March 23, 2019 |url-status=live}}</ref>{{Rp|210|date=November 2012}} The company expanded into new markets with the release of the ''Microsoft Mouse'' in 1983, as well as with a publishing division named [[Microsoft Press]].<ref name="Allan 2001" />{{Rp|232|date=November 2012}}<br />
Paul Allen resigned from Microsoft in 1983 after developing [[Hodgkin's lymphoma|Hodgkin's disease]].<ref>{{Cite news |url=http://old.seattletimes.com/html/businesstechnology/2014643290_paulallen31.html |title=Paul Allen goes public with hard feelings toward Gates |work=The Seattle Times |access-date=January 4, 2018 |archive-url=https://web.archive.org/web/20161104003653/http://old.seattletimes.com/html/businesstechnology/2014643290_paulallen31.html |archive-date=November 4, 2016 |url-status=dead }}</ref> Allen claimed in ''Idea Man: A Memoir by the Co-founder of Microsoft'' that Gates wanted to dilute his share in the company when he was diagnosed with Hodgkin's disease because he did not think that he was working hard enough.<ref>{{Cite news |url=https://www.wsj.com/articles/SB10001424052748703806304576232051635476200 |title=Microsoft Co-Founder Hits Out at Gates |last=Wingfield |first=Nick |last2=Guth |first2=Robert A. |date=March 30, 2011 |work=Wall Street Journal}}</ref> Allen later invested in low-tech sectors, sports teams, commercial real estate, neuroscience, private space flight, and more.<ref>{{Cite news |url=https://www.forbes.com/sites/clareoconnor/2014/01/31/10-things-you-didnt-know-about-microsoft-billionaire-paul-allen-seattle-seahawks-owner/#48d64a5f6db1 |title=10 Things You Didn't Know About Microsoft Billionaire Paul Allen, Seattle Seahawks Owner |last=O'Connor |first=Clare |work=Forbes |access-date=February 1, 2018 |language=en |archive-url=https://web.archive.org/web/20180202013548/https://www.forbes.com/sites/clareoconnor/2014/01/31/10-things-you-didnt-know-about-microsoft-billionaire-paul-allen-seattle-seahawks-owner/#48d64a5f6db1 |archive-date=February 2, 2018 |url-status=live}}</ref><br />
<br />
=== 1985–1994: Windows and Office ===<br />
[[File:Microsoft Windows 1.0 pages2 3.jpg|thumb|[[Windows 1.0]] was released on November 20, 1985 as the first version of the Microsoft Windows line]]<br />
Microsoft released [[Microsoft Windows]] on November 20, 1985 as a graphical extension for MS-DOS,<ref name="Allan 2001" />{{Rp|242–243, 246|date=November 2012}} despite having begun jointly developing [[OS/2]] with IBM the previous August.<ref>{{Cite web |url=http://pages.prodigy.net/michaln/history/pr/87apr_m3592.html |archive-url=https://web.archive.org/web/20100410013835/http://pages.prodigy.net/michaln/history/pr/87apr_m3592.html |url-status=dead |archive-date=April 10, 2010 |title=Microsoft OS/2 Announcement |date=April 10, 2010 |access-date=August 9, 2017}}</ref> Microsoft moved its headquarters from Bellevue to [[Redmond, Washington]] on February 26, 1986 and went public on March 13,<ref name="CBSCHRON">{{Cite web |url=https://www.cbsnews.com/elements/2006/06/16/in_depth_business/timeline1720211.shtml |title=Microsoft Chronology |work=CBS News |publisher=CBS Interactive |access-date=August 5, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20081105185844/http://www.cbsnews.com/elements/2006/06/16/in_depth_business/timeline1720211.shtml |archivedate=November 5, 2008}}</ref> with the resulting rise in stock making an estimated four billionaires and 12,000&nbsp;millionaires from Microsoft employees.<ref>{{Cite web |url=https://www.nytimes.com/2005/05/29/business/yourmoney/29millionaire.html?ex=1275019200&en=de3d71cbbb7e06f8&ei=5090&partner=rssuserland&emc=rss |title=The Microsoft Millionaires Come of Age |last=Bick |first=Julie |date=May 29, 2005 |work=The New York Times |access-date=July 3, 2006 |archive-url=https://web.archive.org/web/20060412145540/http://www.nytimes.com/2005/05/29/business/yourmoney/29millionaire.html?ex=1275019200&en=de3d71cbbb7e06f8&ei=5090&partner=rssuserland&emc=rss |archive-date=April 12, 2006 |url-status=live}}</ref> Microsoft released its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987.<ref name="Allan 2001" /> In 1990, the Federal Trade Commission examined Microsoft for possible collusion due to the partnership with IBM, marking the beginning of more than a decade of legal clashes with the government.<ref>{{Cite journal |url=https://www.wired.com/2002/11/u-s-v-microsoft-timeline/ |title=U.S. v. Microsoft: Timeline |date=November 4, 2002 |journal=Wired |publisher=Condé Nast |archiveurl=https://web.archive.org/web/20100419063415/http://www.wired.com/techbiz/it/news/2002/11/35212 |archivedate=April 19, 2010 |url-status=live |access-date=July 17, 2010}}</ref> {{Rp|243–244|date=November 2012}} Meanwhile, the company was at work on Microsoft [[Windows NT]], which was heavily based on their copy of the OS/2 code. It shipped on July 21, 1993 with a new modular [[Kernel (operating system)|kernel]] and the [[32-bit]] [[Windows API|Win32]] application programming interface (API), making it easier to port from [[16-bit]] (MS-DOS-based) Windows. Microsoft informed IBM of Windows NT, and the OS/2 partnership deteriorated.<ref>{{Cite web |url=http://www.winsupersite.com/reviews/winserver2k3_gold1.asp |title=Windows Server 2003: The Road To Gold |last=Thurrott |first=Paul |work=winsupersite.com |publisher=Penton Media |date=January 24, 2003 |access-date=July 15, 2010 |archiveurl=https://web.archive.org/web/20100604082534/http://www.winsupersite.com/reviews/winserver2k3_gold1.asp |archivedate=June 4, 2010 |url-status=dead}}</ref><br />
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In 1990, Microsoft introduced the [[Microsoft Office]] suite which bundled separate applications such as [[Microsoft Word]] and [[Microsoft Excel]].<ref name="Allan 2001" />{{Rp|301|date=November 2012}} On May 22, Microsoft launched [[Windows 3.0]], featuring streamlined user interface graphics and improved protected mode capability for the [[Intel 80386|Intel 386]] processor,<ref>{{Cite web |url=http://www.itproportal.com/2010/05/22/microsoft-windows-30-20-years-today/ |title=Microsoft Windows 3.0 Is 20 Years Old Today!!! |work=ITProPortal |last=Athow |first=Desire |date=May 22, 2010 |access-date=April 4, 2012 |archive-url=https://web.archive.org/web/20120325093045/http://www.itproportal.com/2010/05/22/microsoft-windows-30-20-years-today/ |archive-date=March 25, 2012 |url-status=live}}</ref> and both Office and Windows became dominant in their respective areas.<ref>{{Cite web |url=https://www.pcmag.com/article2/0,2817,1159610,00.asp |title=OS Market Share 1993–2001 – Windows 98 Put to the Test |work=PC Magazine |publisher=Ziff Davis |date=August 1, 1998 |access-date=July 3, 2010 |first=Michael |last=Miller |archive-url=https://web.archive.org/web/20110511141923/http://www.pcmag.com/article2/0,2817,1159610,00.asp |archive-date=May 11, 2011 |url-status=live}}</ref><ref>{{Cite web |url=http://www.pcworld.com/article/18462/a_peek_at_office_upgrade.html |title=A Peek at Office Upgrade |work=[[PC World]] |publisher=[[IDG]] |date=September 13, 2000 |last=McCracken |first=Harry |access-date=July 4, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20090506065942/http://www.pcworld.com/article/18462/a_peek_at_office_upgrade.html |archivedate=May 6, 2009 |df=}}</ref><br />
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On July 27, 1994, the Department of Justice's Antitrust Division filed a competitive impact statement which said: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anti-competitive 'per processor' licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whether the OEM sells the computer with a Microsoft operating system or a non-Microsoft operating system. In effect, the royalty payment to Microsoft when no Microsoft product is being used acts as a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988, Microsoft's use of per processor licenses has increased."<ref>{{Cite web |url=http://www.justice.gov/atr/cases/f0000/0045.htm |title=Competitive Impact Statement : U.S. v. Microsoft Corporation |publisher=Justice.gov |date= |access-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110510012902/http://www.justice.gov/atr/cases/f0000/0045.htm |archive-date=May 10, 2011 |url-status=live}}</ref><br />
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=== 1995–2007: Foray into the Web, Windows 95, Windows XP, and Xbox ===<br />
[[File:300lx.jpg|thumb|left|In 1996, Microsoft released Windows CE, a version of the operating system meant for personal digital assistants and other tiny computers.]]<br />
Following Bill Gates' internal "Internet Tidal Wave memo" on May 26, 1995, Microsoft began to redefine its offerings and expand its product line into [[computer network]]ing and the [[World Wide Web]].<ref>{{Cite web |url=http://news.cnet.com/2009-1032-995681.html |title=Victor: Software empire pays high price |last=Borland |first=John |date=April 15, 2003 |work=[[CNET]] |publisher=[[CBS Interactive]] |archive-url=https://web.archive.org/web/20111116150815/http://news.cnet.com/2009-1032-995681.html |archive-date=November 16, 2011 |url-status= |access-date=July 16, 2010}}</ref> With a few exceptions of new companies, like [[Netscape]], Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start. Other companies like [[Borland]], [[WordPerfect]], [[Novell]], [[IBM]] and [[Lotus Software|Lotus]], being much slower to adapt to the new situation, would give Microsoft a market dominance.<ref>{{Cite book |url=https://books.google.com/books?id=qiDsEgYKXRAC&pg=PA11&dq=Bill+Gates+1994+Internet+blow+over+Netscape+Borland+WordPerfect+Novell+IBM+Lotus#v=onepage |title=Network Security Foundations: Technology Fundamentals for IT Success |access-date=March 16, 2019 |archive-url=https://web.archive.org/web/20190323120021/https://books.google.no/books?id=qiDsEgYKXRAC&pg=PA11&dq=Bill+Gates+1994+Internet+blow+over+Netscape+Borland+WordPerfect+Novell+IBM+Lotus&hl=no&sa=X&ved=0ahUKEwjliaaH-IbhAhVHw4sKHRIlCnkQ6AEIKTAA#v=onepage&q=Bill%20Gates%201994%20Internet%20blow%20over%20Netscape%20Borland%20WordPerfect%20Novell%20IBM%20Lotus&f=false |archive-date=March 23, 2019 |url-status=live |isbn=9780782151367 |last1=Strebe |first1=Matthew |date=February 20, 2006}}</ref> The company released [[Windows 95]] on August 24, 1995, featuring [[Preemption (computing)#PREEMPTIVE|pre-emptive multitasking]], a completely new user interface with a novel [[Start menu|start button]], and 32-bit compatibility; similar to NT, it provided the Win32 API.<ref>{{Cite journal |journal=Smart Computing |publisher=Sandhills Publishing Company |volume=4 |issue=3 |url=http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/95win/95win02/95win02.asp&guid= |archive-url=https://web.archive.org/web/20040706233547/http://www.smartcomputing.com/editorial/article.asp?article=articles%2Farchive%2F95win%2F95win02%2F95win02.asp&guid= |url-status=dead |archive-date=July 6, 2004 |title=New And Improved |last=Cope |first=Jim |date=March 1996 |access-date=July 16, 2010 |df=}}</ref><ref>{{Cite book |url=https://archive.org/details/windows95systemp00matt |title=Windows 95 Programming Secrets |last=Pietrek |first=Matt |author-link=Matt Pietrek |publisher=IDG |isbn=978-1-56884-318-6 |date=March 1996 |access-date=July 17, 2010 |df= |url-access=registration}}</ref>{{Rp|20|date=November 2012}} Windows 95 came bundled with the [[Online service provider|online service]] [[MSN]], which was at first intended to be a competitor to the Internet,{{Dubious|date=May 2019|reason="The Internet" is a huge network of cables, microwave links and switching equipment, and even Microsoft at the time didn't have the financial means to replicate it, nor would there have been any business reason to do so.}} and (for OEMs) [[Internet Explorer]], a [[Web browser]]. Internet Explorer was not bundled with the retail Windows 95 boxes, because the boxes were printed before the team finished the Web browser, and instead was included in the Windows 95 Plus! pack.<ref>{{Cite web |url=http://winsupersite.com/windows-live/msn-inside-story |title=MSN: The Inside Story |work=Supersite for Windows |last=Thurrott |first=Paul |publisher=[[Penton (company)|Penton Media]] |date=May 19, 2005 |access-date=July 17, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100523202530/http://www.winsupersite.com/showcase/msn_inside_01.asp |archivedate=May 23, 2010}}</ref> Branching out into new markets in 1996, Microsoft and [[General Electric]]'s [[NBC]] unit created a new [[24/7 service|24/7]] cable news channel, [[MSNBC]].<ref>{{Cite web |url=http://marketplace.publicradio.org/shows/1996/07/15_mpp.html |title=Marketplace: News Archives |work=Marketplace |publisher=American Public Media |date=July 15, 1996 |archiveurl=https://web.archive.org/web/20040823174040/http://marketplace.publicradio.org/shows/1996/07/15_mpp.html |archivedate=August 23, 2004}}</ref> Microsoft created [[Windows Embedded Compact#Versions|Windows CE 1.0]], a new OS designed for devices with low memory and other constraints, such as [[personal digital assistant]]s.<ref>{{Cite web |url=http://www.hpcfactor.com/support/windowsce/ |last=Tilly |first=Chris |title=The History of Microsoft Windows CE |work=HPC:Factor |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080921144050/http://www.hpcfactor.com/support/windowsce/ |archive-date=September 21, 2008 |url-status=live}}</ref> In October 1997, the Justice Department filed a motion in the Federal [[United States district court|District Court]], stating that Microsoft violated an agreement signed in 1994 and asked the court to stop the bundling of Internet Explorer with Windows.<ref name="Allan 2001" />{{Rp|323–324|date=November 2012}}<br />
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[[File:Xbox-console.jpg|thumb|Microsoft released the first installment in the [[Xbox]] series of consoles in 2001. The [[Xbox (console)|Xbox]], graphically powerful compared to its rivals, featured a standard PC's 733&nbsp;MHz Intel Pentium III processor.]]<br />
On January 13, 2000, Bill Gates handed over the CEO position to [[Steve Ballmer]], an old college friend of Gates and employee of the company since 1980, while creating a new position for himself as Chief [[Software architect|Software Architect]].<ref name="Allan 2001" />{{Rp|111, 228|date=November 2012}}<ref name="BBCTL" /> Various companies including Microsoft formed the [[Trusted Computing Group|Trusted Computing Platform Alliance]] in October 1999 to (among other things) increase security and protect [[intellectual property]] through identifying changes in hardware and software. Critics decried the alliance as a way to enforce indiscriminate restrictions over how consumers use software, and over how computers behave, and as a form of [[digital rights management]]: for example the scenario where a computer is not only secured for its owner, but also secured against its owner as well.<ref>{{Cite web |url=https://www.nytimes.com/2002/06/20/technology/20CODE.html?pagewanted=1 |title=Fears of Misuse of Encryption System Are Voiced |work=[[The New York Times]] |last=Markoff |first=John |date=June 20, 2002 |access-date=July 7, 2010 |archive-url=https://web.archive.org/web/20110511201709/http://www.nytimes.com/2002/06/20/technology/20CODE.html?pagewanted=1 |archive-date=May 11, 2011 |url-status=live}}</ref><ref>{{Cite book |url=http://www.cl.cam.ac.uk/~fms27/papers/2003-stajano-shifting.pdf |last=Stajano |first=Frank |title=Security for whom? The shifting security assumptions of pervasive computing |series=Lecture Notes in Computer Science |journal=Software Security—Theories and Systems |volume=2609 |pages=16–27 |publisher=Springer-Verlag Berlin Heidelberg |year=2003 |access-date=July 6, 2010 |doi=10.1007/3-540-36532-X_2 |isbn=978-3-540-00708-1 |citeseerx=10.1.1.127.7219 |archive-url=https://web.archive.org/web/20110128164236/http://www.cl.cam.ac.uk/~fms27/papers/2003-stajano-shifting.pdf |archive-date=January 28, 2011 |url-status=live}}</ref> On April 3, 2000, a judgment was handed down in the case of ''[[United States v. Microsoft Corp.]]'',<ref>{{Cite web |title=United States v. Microsoft |url=http://www.justice.gov/atr/cases/ms_index.htm |publisher=U.S. Department of Justice |access-date=August 5, 2005 |archive-url=https://web.archive.org/web/20050804043753/http://www.justice.gov/atr/cases/ms_index.htm |archive-date=August 4, 2005 |url-status=live}}</ref> calling the company an "abusive monopoly."<ref>{{Cite web |last=Jackson |first=Thomas Penfield |url=http://www.justice.gov/atr/cases/f3800/msjudgex.htm |title=U.S. vs. Microsoft findings of fact |publisher=U.S. Department of Justice |date=November 5, 1999 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20100815034900/http://www.justice.gov/atr/cases/f3800/msjudgex.htm |archive-date=August 15, 2010 |url-status=live}}</ref> Microsoft later settled with the U.S. Department of Justice in 2004.<ref name="CBSCHRON" /> On October 25, 2001, Microsoft released [[Windows XP]], unifying the mainstream and NT lines of OS under the NT codebase.<ref>{{Cite web |url=http://www.windowsitpro.com/article/windows-xp2/wininfo-short-takes-windows-xp-launch-special-edition.aspx |archive-url=https://archive.today/20120526200156/http://www.windowsitpro.com/article/windows-xp2/wininfo-short-takes-windows-xp-launch-special-edition.aspx |url-status=dead |archive-date=May 26, 2012 |title=WinInfo Short Takes: Windows XP Launch Special Edition |last=Thurrott |first=Paul |work=Windows IT Pro |publisher=Penton Media |date=October 26, 2001 |access-date=July 16, 2010}}</ref> The company released the [[Xbox (console)|Xbox]] later that year, entering the [[video game console]] market dominated by [[Sony]] and [[Nintendo]].<ref>{{Cite press release |date=February 7, 2002 |title=NPD Reports Annual 2001 U.S. Interactive Entertainment Sales Shatter Industry Record |url=http://www.npd.com/dynamic/releases/press_020207.htm |location=[[Port Washington, New York]] |publisher=[[The NPD Group]] |archiveurl=https://web.archive.org/web/20040814133238/http://www.npd.com/dynamic/releases/press_020207.htm |archivedate=August 14, 2004 |access-date=January 28, 2015}}</ref> In March 2004 the [[European Union]] brought [[Microsoft Corp. v. Commission|antitrust legal action against the company]], citing it abused its dominance with the Windows OS, resulting in a judgment of €497&nbsp;million ($613&nbsp;million) and requiring Microsoft to produce new versions of Windows XP without [[Windows Media Player]]: Windows XP Home Edition N and Windows XP Professional N.<ref>{{Cite news |url=http://www.cnn.com/2004/BUSINESS/03/24/microsoft.eu |archiveurl=https://web.archive.org/web/20060413082435/http://www.cnn.com/2004/BUSINESS/03/24/microsoft.eu |archivedate=April 13, 2006 |title=Microsoft hit by record EU fine |work=CNN |date=March 25, 2004 |access-date=August 14, 2010}}</ref><ref>{{Cite web |title=Commission Decision of 24.03.2004 relating to a proceeding under Article 82 of the EC Treaty (Case COMP/C-3/37.792 Microsoft) |publisher=Commission of the European Communities |url=http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:62004A0201:EN:NOT |date=April 21, 2004 |access-date=August 5, 2005 |format=PDF |archive-url=https://web.archive.org/web/20071011131514/http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:62004A0201:EN:NOT |archive-date=October 11, 2007 |url-status=live}}</ref> In November 2005, the company's second video game console, the [[Xbox 360]], was released. There were two versions, a basic version for $299.99 and a deluxe version for $399.99.<ref>{{Cite web |url=http://money.cnn.com/2005/08/17/commentary/game_over/column_gaming/index.htm |title=Microsoft sets price for Xbox 360&nbsp;— Aug. 17, 2005 |last=Morris |first=Game Over is a weekly column by Chris |website=money.cnn.com |access-date=January 4, 2018 |archive-url=https://web.archive.org/web/20180425204850/http://money.cnn.com/2005/08/17/commentary/game_over/column_gaming/index.htm |archive-date=April 25, 2018 |url-status=live}}</ref><br />
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=== 2007–2011: Microsoft Azure, Windows Vista, Windows 7, and Microsoft Stores ===<br />
[[File:Steve Ballmer - MIX 2008.jpg|thumb|left|CEO [[Steve Ballmer]] at the [[MIX (Microsoft)|MIX]] event in 2008. In an interview about his management style in 2005, he mentioned that his first priority was to get the people he delegates to in order. Ballmer also emphasized the need to continue pursuing new technologies even if initial attempts fail, citing the original attempts with Windows as an example.<ref>{{Cite news |title=Steve Ballmer on management style |url=http://www.itworld.com/051109ballmerinterview |work=ITWorld |agency=CIO Asia |publisher=[[International Data Group|IDG]] |date=November 10, 2005 |first=Gerald |last=Wee |access-date=January 29, 2011 |archive-url=https://web.archive.org/web/20110514145636/http://www.itworld.com/051109ballmerinterview |archive-date=May 14, 2011 |url-status=live}}</ref>]]<br />
Released in January 2007, the next version of Windows, [[Windows Vista|Vista]], focused on features, security and a redesigned user interface dubbed [[Windows Aero|Aero]].<ref>{{Cite web |url=http://reviews.cnet.com/windows/windows-vista-ultimate/4505-3672_7-32013603.html |title=Windows Vista Ultimate review |date=January 23, 2007 |access-date=April 4, 2012 |last=Vamosi |first=Robert |work=[[CNET]] |publisher=[[CBS Interactive]] |archive-url=https://web.archive.org/web/20120406015257/http://reviews.cnet.com/windows/windows-vista-ultimate/4505-3672_7-32013603.html |archive-date=April 6, 2012 |url-status=live}}</ref><ref>{{Cite web |url=http://www.informationweek.com/gates-says-security-is-job-one-for-vista-/d/d-id/1040561 |title=Gates Says Security Is Job One For Vista |date=February 14, 2006 |access-date=April 4, 2012 |last=Ricadela |first=Aaron |work=[[InformationWeek]] |publisher=UBM TechWeb |url-status=live |archiveurl=https://web.archive.org/web/20120318064254/http://informationweek.com/news/180201580 |archivedate=March 18, 2012 |df=}}</ref> [[Microsoft Office 2007]], released at the same time, featured a "[[Ribbon (computing)|Ribbon]]" user interface which was a significant departure from its predecessors. Relatively strong sales of both products helped to produce a record profit in 2007.<ref>{{Cite web |url=http://www.scotsman.com/news/vista-gives-microsoft-view-of-record-profit-1-1316524 |title=Vista gives Microsoft view of record profit |work=Edinburgh Evening News |date=April 27, 2007 |publisher=[[Johnston Press]] |access-date=February 1, 2009}}</ref> The European Union imposed another fine of €899&nbsp;million ($1.4&nbsp;billion) for Microsoft's lack of compliance with the March 2004 judgment on February 27, 2008, saying that the company charged rivals unreasonable prices for key information about its [[Microsoft SQL Server|workgroup]] and [[Microsoft BackOffice Server|backoffice]] servers. Microsoft stated that it was in compliance and that "these fines are about the past issues that have been resolved".<ref>{{Cite news |title=AFP:EU hits Microsoft with record 899&nbsp;million euro antitrust fine |url=http://afp.google.com/article/ALeqM5iozBXlp2nzuVxnMx_SwmtKvi7C-w |agency=[[Agence France-Presse]] |work=[[Google News]] |date=February 27, 2008 |access-date=June 1, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080430164250/http://afp.google.com/article/ALeqM5iozBXlp2nzuVxnMx_SwmtKvi7C-w |archivedate=April 30, 2008}}</ref> 2007 also saw the creation of a multi-core unit at Microsoft, following the steps of server companies such as Sun and IBM.<ref>{{Cite web |url=http://www.serverwatch.com/trends/article.php/3657451/Microsoft-Multicore-and-the-Data-Center.htm |title=Microsoft, Multi-core and the Data Center |access-date=March 18, 2013 |archive-url=https://web.archive.org/web/20130406115001/http://www.serverwatch.com/trends/article.php/3657451/Microsoft-Multicore-and-the-Data-Center.htm |archive-date=April 6, 2013 |url-status=live}}</ref><br />
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Gates retired from his role as Chief Software Architect on June 27, 2008, a decision announced in June 2006, while retaining other positions related to the company in addition to being an advisor for the company on key projects.<ref>{{Cite web |url=https://www.pcmag.com/article2/0,2817,1977363,00.asp |title=Bill Gates Announces Resignation |authorlink=Natali Morris |last=Conte |first=Natali Del |work=[[PC Magazine]] |publisher=[[Ziff Davis]] |date=June 15, 2006 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20100420070747/http://www.pcmag.com/article2/0,2817,1977363,00.asp |archive-date=April 20, 2010 |url-status=live}}</ref><ref>{{Cite news |url=https://www.telegraph.co.uk/technology/3357698/Bill-Gates-steps-down-as-Microsoft-head-to-concentrate-on-philanthropy.html |title=Bill Gates steps down as Microsoft head to concentrate on philanthropy |last=Beaumont |first=Claudine |work=[[The Daily Telegraph|The Telegraph]] |date=June 27, 2008 |access-date=January 9, 2016 |archive-url=https://web.archive.org/web/20160313023003/http://www.telegraph.co.uk/technology/3357698/Bill-Gates-steps-down-as-Microsoft-head-to-concentrate-on-philanthropy.html |archive-date=March 13, 2016 |url-status=live}}</ref> [[Microsoft Azure|Azure Services Platform]], the company's entry into the [[cloud computing]] market for Windows, launched on October 27, 2008.<ref>{{Cite web |url=http://news.cnet.com/microsoft-launches-windows-azure/ |title=Microsoft launches Windows Azure |work=CNET |publisher=CBS Interactive |first=Ina |last=Fried |authorlink=Ina Fried |date=October 27, 2008 |access-date=July 6, 2010 |archive-url=https://web.archive.org/web/20110510020425/http://news.cnet.com/microsoft-launches-windows-azure/ |archive-date=May 10, 2011 |url-status=live}}</ref> On February 12, 2009, Microsoft announced its intent to open a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail [[Microsoft Store]] opened in [[Scottsdale, Arizona]]; the same day [[Windows 7]] was officially released to the public. Windows 7's focus was on refining Vista with ease-of-use features and performance enhancements, rather than an extensive reworking of Windows.<ref>{{Cite web |url=http://news.cnet.com/8301-13860_3-10163206-56.html |title=Microsoft follows Apple into the retail business |work=CNET |publisher=CBS Interactive |first=Ina |last=Fried |authorlink=Ina Fried |date=February 12, 2009 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20110510020436/http://news.cnet.com/8301-13860_3-10163206-56.html |archive-date=May 10, 2011 |url-status=live}}</ref><ref>{{Cite web |url=https://www.reuters.com/article/2009/10/22/us-microsoft-store-idUSTRE59L5E220091022 |title=Long lines as Microsoft opens retail store |work=[[Reuters]] |publisher=[[Thomson Reuters]] |last=Gaynor |first=Tim |date=October 22, 2009 |access-date=July 3, 2010 |archive-url=https://web.archive.org/web/20110204102408/http://www.reuters.com/article/2009/10/22/us-microsoft-store-idUSTRE59L5E220091022 |archive-date=February 4, 2011 |url-status=live}}</ref><ref>{{Cite news |url=https://www.nbcnews.com/id/33429899 |title=Windows 7 operating system makes its debut |work=[[NBCNews.com]] |publisher=[[NBCUniversal]] |agency=Associated Press |last=Mintz |first=Jessica |date=October 22, 2009 |access-date=April 4, 2012}}</ref><br />
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As the smartphone industry boomed in 2007, Microsoft had struggled to keep up with its rivals [[Apple Inc.|Apple]] and [[Google]] in providing a modern smartphone operating system. As a result, in 2010 Microsoft revamped their aging flagship mobile operating system, [[Windows Mobile]], replacing it with the new [[Windows Phone]] OS. Microsoft implemented a new strategy for the software industry that had them working more closely with smartphone manufacturers, such as [[Nokia]], and providing a consistent user experience across all smartphones using the Windows Phone OS. It used a new user interface design language, codenamed "Metro", which prominently used simple shapes, typography and iconography, utilizing the concept of minimalism. Microsoft is a founding member of the [[Open Networking Foundation]] started on March 23, 2011. Fellow founders were [[Google]], [[Hewlett Packard Enterprise Networking|HP Networking]], [[Yahoo!]], [[Verizon Communications]], [[Deutsche Telekom]] and 17 other companies. This nonprofit organization is focused on providing support for a [[cloud computing]] initiative called Software-Defined Networking.<ref>{{Cite web |url=http://www.openflow.org/wp/2011/03/open-networking-foundation-formed-to-speed-network-innovation/ |archive-url=https://web.archive.org/web/20110326044008/http://www.openflow.org/wp/2011/03/open-networking-foundation-formed-to-speed-network-innovation/ |url-status=dead |archive-date=March 26, 2011 |title=Open Networking Foundation News Release |first=David |last=Erickson |work=Openflow.org |date=March 21, 2011 |access-date=May 29, 2011}}</ref> The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers and other networking areas.<ref>{{Cite web |url=http://www.computerworld.com.au/article/380663/google_other_titans_form_open_networking_foundation/?fp=4&fpid=78268965 |title="Google and other titans form Open Networking Foundation." Noyes, March 23, 2011 |work=[[Computerworld]] |publisher=[[International Data Group|IDG]] |date=March 23, 2011 |access-date=May 29, 2011 |archive-url=https://web.archive.org/web/20110406121956/http://www.computerworld.com.au/article/380663/google_other_titans_form_open_networking_foundation/?fp=4&fpid=78268965 |archive-date=April 6, 2011 |url-status=live}}</ref><br />
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=== 2011–2014: Windows 8/8.1, Xbox One, Outlook.com, and Surface devices ===<br />
[[File:SurfacePro3.JPG|thumb|[[Surface Pro 3]], part of the [[Microsoft Surface|Surface]] series of laplets by Microsoft]]<br />
Following the release of [[Windows Phone]], Microsoft undertook a gradual [[rebranding]] of its product range throughout 2011 and 2012, with the corporation's logos, products, services and websites adopting the principles and concepts of the [[Metro (design language)|Metro design language]].<ref>{{Cite web |url=http://windowsteamblog.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |title=Windows Phone 7 Series UI Design & Interaction Guide |access-date=October 9, 2010 |date=March 18, 2010 |archive-url=https://web.archive.org/web/20130527071856/http://blogs.windows.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |archive-date=May 27, 2013 |url-status=live}}</ref> Microsoft unveiled [[Windows 8]], an operating system designed to power both personal computers and [[tablet computer]]s, in Taipei in June 2011.<ref>{{Cite web |url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |title=Microsoft releases final test version of Windows 8 |work=[[Business Line]] |publisher=Kasturi & Sons |date=June 1, 2012 |access-date=August 4, 2012 |archive-url=https://web.archive.org/web/20120828170727/http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |archive-date=August 28, 2012 |url-status=live}}</ref> A developer preview was released on September 13, which was subsequently replaced by a consumer preview on February 29, 2012, and released to the public in May.<ref>{{Cite web |url=http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/01/05/businessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |title=OK, So Windows 8 Is Coming To ARM Tablets&nbsp;... Someday (MSFT) |newspaper=[[San Francisco Chronicle]] |first=Matt |last=Rosoff |date=January 5, 2011 |access-date=January 5, 2011 |archive-url=https://web.archive.org/web/20110629064811/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fg%2Fa%2F2011%2F01%2F05%2Fbusinessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |archive-date=June 29, 2011 |url-status=live}}</ref> The [[Microsoft Surface|Surface]] was unveiled on June 18, becoming the first computer in the company's history to have its hardware made by Microsoft.<ref>{{cite magazine |last=Sullivan |first=Mark |url=http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |title=Microsoft Announces New 'Surface' Tablet PC |magazine=PCWorld |date=June 18, 2012 |access-date=June 19, 2012 |archive-url=https://web.archive.org/web/20130208230356/http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |archive-date=February 8, 2013 |url-status=live}}</ref><ref name="VF2012">Eichenwald, Kurt, [https://vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer "Microsoft's Lost Decade: How Microsoft Lost Its Mojo"] {{Webarchive|url=https://web.archive.org/web/20130816012416/http://www.vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer|date=August 16, 2013}}, ''[[Vanity Fair (magazine)|Vanity Fair]]'', August 2012</ref> On June 25, Microsoft paid US$1.2&nbsp;billion to buy the social network [[Yammer]].<ref>{{Cite web |title=Microsoft buys Internet startup Yammer for $1.2 billion |url=https://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |work=[[USA Today]] |publisher=[[Gannett|Gannett Company]] |first=Byron |last=Acohido |date=June 25, 2012 |access-date=June 25, 2012 |archive-url=https://web.archive.org/web/20120626105139/http://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |archive-date=June 26, 2012 |url-status=live}}</ref> On July 31, they launched the [[Outlook.com]] [[Webmail|webmail service]] to compete with [[Gmail]].<ref>{{Cite web |url=http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877 |title=Outlook.com Mail: Microsoft Reimagines Webmail |first=Paul |last=Thurrott |authorlink=Paul Thurrott |date=July 31, 2012 |work=Supersite for Windows |publisher=[[Penton (company)|Penton Media]] |access-date=August 1, 2012 |archive-url=https://web.archive.org/web/20120803011439/http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877 |archive-date=August 3, 2012 |url-status=dead }}</ref> On September 4, 2012, Microsoft released [[Windows Server 2012]].<ref>{{Cite web |url=https://www.microsoft.com/en-us/server-cloud/new.aspx |title=Windows Server 2012 "Save the Date" Announcement |date=August 8, 2012 |publisher=Microsoft |url-status=dead |archiveurl=https://web.archive.org/web/20131107032736/http://www.microsoft.com/en-us/server-cloud/new.aspx |archivedate=November 7, 2013}}</ref><br />
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In July 2012, Microsoft sold its 50% stake in MSNBC, which it had run as a joint venture with NBC since 1996.<ref>{{Cite web |last1=Venkatesan |first1=Adithya |last2=Mukherjee |first2=Supantha |last3=Leske |first3=Nicola |title=Comcast buys Microsoft stake in MSNBC.com |url=https://www.reuters.com/article/2012/07/16/us-msnbc-microsoft-idUSBRE86F04W20120716 |access-date=February 13, 2015 |work=Reuters |date=July 16, 2012 |archive-url=https://web.archive.org/web/20150213235010/http://www.reuters.com/article/2012/07/16/us-msnbc-microsoft-idUSBRE86F04W20120716 |archive-date=February 13, 2015 |url-status=live}}</ref> On October 1, Microsoft announced its intention to launch a news operation, part of a new-look [[MSN]], with Windows 8 later in the month.<ref>{{cite news |url=https://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001 |title=Microsoft launching news operation, new MSN |work=Reuters |access-date=October 1, 2012 |first=Bill |last=Rigby |date=October 1, 2012 |archive-url=https://web.archive.org/web/20121002064137/http://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001 |archive-date=October 2, 2012 |url-status=live}}</ref> On October 26, 2012, Microsoft launched Windows 8 and the [[Microsoft Surface]].<ref name="VF2012" /><ref>{{Cite web |url=https://www.zdnet.com/windows-8s-delivery-date-october-26-7000001158/ |title=Windows 8's delivery date: October 26 |newspaper=ZDNet |date=July 18, 2012 |access-date=September 17, 2012 |archive-url=https://web.archive.org/web/20120919182044/http://www.zdnet.com/windows-8s-delivery-date-october-26-7000001158/ |archive-date=September 19, 2012 |url-status=live}}</ref> Three days later, [[Windows Phone 8]] was launched.<ref>{{Cite web |url=http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |title=Mary Jo Foley: Windows Phone 8 launch date revealed |publisher=LiveSide.net |date=August 30, 2012 |access-date=November 27, 2012 |archive-url=https://web.archive.org/web/20121103151119/http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |archive-date=November 3, 2012 |url-status=live}}</ref> To cope with the potential for an increase in demand for products and services, Microsoft opened a number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012.<ref>{{Cite web |url=http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |title=Microsoft prepping for complete brand and product line relaunch, New York store coming the 26th |publisher=wpcentral.com |access-date=November 3, 2012 |date=October 2, 2012 |archive-url=https://web.archive.org/web/20121102010038/http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |archive-date=November 2, 2012 |url-status=live}}</ref> On March 29, 2013, Microsoft launched a Patent Tracker.<ref>{{Cite web |url=https://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |title=Microsoft launches 'Patent Tracker' to help you search its library of intellectual property |work=The Next Web |date=March 28, 2013 |access-date=March 29, 2013 |archive-url=https://web.archive.org/web/20130331031250/http://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |archive-date=March 31, 2013 |url-status=live}}</ref><br />
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In August 2012, the [[New York City Police Department]] announced a partnership with Microsoft for the development of the [[Domain Awareness System]] which is used for [[Police surveillance in New York City]].<ref>{{Cite web |url=https://www.nydailynews.com/new-york/nypd-unveils-new-40-million-super-computer-system-data-network-cameras-license-plate-readers-crime-reports-article-1.1132135 |title=NYPD unveils new $40 million super computer system that uses data from network of cameras, license plate readers and crime reports |last1=Parascandola|first1=Rocco|last2=Moore|first2=Tina |website=New York Daily News |access-date=June 15, 2019}}</ref><br />
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[[File:Xbox One Console Set.jpg|thumb|left|The [[Xbox One]] console, released in 2013]]<br />
The [[Kinect]], a motion-sensing input device made by Microsoft and designed as a [[Game controller|video game controller]], first introduced in November 2010, was upgraded for the 2013 release of the [[Xbox One]] video game console. Kinect's capabilities were revealed in May 2013: an ultra-wide 1080p camera, function in the dark due to an infrared sensor, higher-end processing power and new software, the ability to distinguish between fine movements (such as a thumb movements), and determining a user's heart rate by looking at their face.<ref>{{Cite web |title=The all-seeing Kinect: tracking my face, arms, body and heart on the Xbox One |url=https://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |work=The Verge |publisher=[[Vox Media]] |access-date=May 28, 2013 |first=David |last=Pierce |date=May 21, 2013 |archive-url=https://web.archive.org/web/20130607054123/http://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |archive-date=June 7, 2013 |url-status=live}}</ref> Microsoft filed a patent application in 2011 that suggests that the corporation may use the Kinect camera system to monitor the behavior of television viewers as part of a plan to make the viewing experience more interactive. On July 19, 2013, Microsoft stocks suffered its biggest one-day percentage sell-off since the year 2000, after its fourth-quarter report raised concerns among the investors on the poor showings of both Windows 8 and the Surface tablet. Microsoft suffered a loss of more than US$32&nbsp;billion.<ref>{{Cite web |url=http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |title=Funky Friday: More than $32 billion in Microsoft stock value wiped out &#124; Microsoft&nbsp;— CNET News |publisher=News.cnet.com |access-date=July 21, 2013 |archive-url=https://web.archive.org/web/20130822073858/http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |archive-date=August 22, 2013 |url-status=live}}</ref><br />
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In line with the maturing PC business, in July 2013, Microsoft announced that it would reorganize the business into four new business divisions, namely Operating System, Apps, Cloud, and Devices. All previous divisions will be dissolved into new divisions without any workforce cuts.<ref>{{Cite web |url=http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |title=Microsoft's sweeping reorganization shifts focus to services, devices |date=July 11, 2013 |access-date=October 28, 2013 |archive-url=https://web.archive.org/web/20131026191536/http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |archive-date=October 26, 2013 |url-status=live}}</ref> On September 3, 2013, Microsoft agreed to buy [[Nokia]]'s mobile unit for $7&nbsp;billion,<ref>{{Cite web |url=https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |title=Microsoft buying Nokia's phone business in a $7.2 billion bid for its mobile future |date=September 3, 2013 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20170929192139/https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |archive-date=September 29, 2017 |url-status=live}}</ref> following [[Amy Hood]] taking the role of CFO.<ref>{{Cite news |url=https://www.reuters.com/article/2013/05/08/us-microsoft-cfo-idUSBRE94711Q20130508 |title=Microsoft names insider Amy Hood as CFO |agency=Reuters.com |date=May 8, 2013 |access-date=April 18, 2014 |newspaper=Reuters |archive-url=https://web.archive.org/web/20140409123351/http://www.reuters.com/article/2013/05/08/us-microsoft-cfo-idUSBRE94711Q20130508 |archive-date=April 9, 2014 |url-status=live}}</ref><br />
{{Clear}}<br />
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=== 2014–present: Windows 10, Microsoft Edge and HoloLens ===<br />
[[File:Satya smiling-print.jpg|thumb|[[Satya Nadella]] succeeded [[Steve Ballmer]] as the [[Chief executive officer|CEO]] of Microsoft in February 2014]]<br />
On February 4, 2014, [[Steve Ballmer]] stepped down as [[Chief executive officer|CEO]] of Microsoft and was succeeded by [[Satya Nadella]], who previously led Microsoft's Cloud and Enterprise division.<ref>{{Cite web |title=Microsoft CEO Steve Ballmer to retire within 12 months |url=https://news.microsoft.com/2013/08/23/microsoft-ceo-steve-ballmer-to-retire-within-12-months/ |url-status=live |archiveurl=https://web.archive.org/web/20130823130816/http://www.microsoft.com/en-us/news/press/2013/aug13/08-23AnnouncementPR.aspx |archivedate=August 23, 2013 |df= |date=August 23, 2013}}</ref> On the same day, [[John W. Thompson]] took on the role of chairman, in place of Bill Gates, who continued to participate as a technology advisor.<ref>{{Cite web |last1=David |first1=Javier E |title=Nadella named new Microsoft CEO as Gates era ends |url=https://www.nbcnews.com/business/microsoft-names-satya-nadella-ceo-2D12054182 |website=[[NBCNews.com]] |publisher=[[NBCUniversal]] |archiveurl=https://web.archive.org/web/20140205010025/https://www.nbcnews.com/business/microsoft-names-satya-nadella-ceo-2D12054182 |archivedate=February 5, 2014 |date=February 5, 2014}}</ref> Thompson became the second chairman in Microsoft's history.<ref>{{Cite news |url=https://www.theroot.com/john-w-thompson-to-become-1st-black-chairman-of-micros-1790874479 |title=John W. Thompson to Become 1st Black Chairman of Microsoft |last=Edwards |first=Breanna |work=The Root |access-date=February 1, 2018 |language=en-US |archive-url=https://web.archive.org/web/20180202012807/https://www.theroot.com/john-w-thompson-to-become-1st-black-chairman-of-micros-1790874479 |archive-date=February 2, 2018 |url-status=live}}</ref> On April 25, 2014, Microsoft acquired Nokia Devices and Services for $7.2&nbsp;billion.<ref>{{cite news |title=Microsoft to close its acquisition of Nokia's devices and services business on April 25 |url=http://articles.economictimes.indiatimes.com/2014-04-22/news/49318731_1_nokia-india-nokia-corp-microsoft-corp |newspaper=The Economic Times |access-date=May 25, 2016 |date=April 22, 2014 |archive-url=https://web.archive.org/web/20160805051448/http://articles.economictimes.indiatimes.com/2014-04-22/news/49318731_1_nokia-india-nokia-corp-microsoft-corp |archive-date=August 5, 2016 |url-status=live}}</ref> This new subsidiary was renamed Microsoft Mobile Oy.<ref>{{Cite web |last1=Borges |first1=Andre |title=Nokia phone division to be renamed Microsoft Mobile, reveals leaked letter |url=http://www.dnaindia.com/scitech/report-nokia-phone-division-to-be-renamed-microsoft-mobile-reveals-leaked-letter-1980628 |publisher=dna |access-date=May 25, 2016 |date=April 21, 2014 |archive-url=https://web.archive.org/web/20161015073328/http://www.dnaindia.com/scitech/report-nokia-phone-division-to-be-renamed-microsoft-mobile-reveals-leaked-letter-1980628 |archive-date=October 15, 2016 |url-status=live}}</ref> On September 15, 2014, Microsoft acquired the video game development company [[Mojang]], best known for ''[[Minecraft]]'', for $2.5&nbsp;billion.<ref>{{cite web |last1=Hutchinson |first1=Lee |title=It's official: Microsoft acquires Mojang and Minecraft for $2.5 billion |url=https://arstechnica.com/gaming/2014/09/its-official-microsoft-acquires-mojang-and-minecraft-for-2-5-billion/ |website=Ars Technica |access-date=September 19, 2014 |ref=152 |date=September 15, 2014 |archive-url=https://web.archive.org/web/20140919004256/http://arstechnica.com/gaming/2014/09/its-official-microsoft-acquires-mojang-and-minecraft-for-2-5-billion/ |archive-date=September 19, 2014 |url-status=live}}</ref> On June 8, 2017, Microsoft acquired Hexadite, an Israeli security firm, for $100&nbsp;million.<ref>{{cite web |last1=Dellinger |first1=AJ |title=Microsoft Buys Cybersecurity Company Hexadite To Respond To Cyberattacks |url=http://www.ibtimes.com/microsoft-buys-cybersecurity-company-hexadite-respond-cyberattacks-2549768 |website=[[International Business Times]] |date=June 8, 2017 |access-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170608231948/http://www.ibtimes.com/microsoft-buys-cybersecurity-company-hexadite-respond-cyberattacks-2549768 |archive-date=June 8, 2017 |url-status=live}}</ref><ref>{{cite news |title=Microsoft agrees to buy U.S.-Israeli cyber firm Hexadite |url=https://www.reuters.com/article/us-microsoft-m-a-hexadite-idUSKBN18Z1XP |work=Reuters |date=June 8, 2017 |access-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170609043207/http://www.reuters.com/article/us-microsoft-m-a-hexadite-idUSKBN18Z1XP |archive-date=June 9, 2017 |url-status=live}}</ref><br />
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On January 21, 2015, Microsoft announced the release of their first [[Interactive whiteboard]], [[Surface Hub|Microsoft Surface Hub]].<ref>{{Cite web |title=Microsoft at MWC 2015: Lumia 640 and 640 XL Announced, 4K 120Hz Surface Hub Demoed |url=http://anandtech.com/show/9030/microsoft-lumia-640-640-xl-4k-120hz-surface-hub |access-date=September 27, 2015 |first=Ian Cutress, Andrei |last=Frumusanu |archive-url=https://web.archive.org/web/20150927230334/http://anandtech.com/show/9030/microsoft-lumia-640-640-xl-4k-120hz-surface-hub |archive-date=September 27, 2015 |url-status=live}}</ref> On July 29, 2015, [[Windows 10]] was released,<ref>{{Cite web |last1=Howse |first1=Brett |title=Windows 10 Launches Worldwide |url=http://www.anandtech.com/show/9471/windows-10-launches-worldwide |publisher=AnandTech |access-date=May 25, 2016 |date=July 29, 2015 |archive-url=https://web.archive.org/web/20160624141118/http://www.anandtech.com/show/9471/windows-10-launches-worldwide |archive-date=June 24, 2016 |url-status=live}}</ref> with its server sibling, [[Windows Server 2016]], released in September 2016. In Q1 2015, Microsoft was the third largest maker of mobile phones, selling 33&nbsp;million units (7.2% of all). While a large majority (at least <!-- (8271/33002)= -->75%) of them do not run any version of [[Windows Phone]]— those other phones are not categorized as [[smartphone]]s by Gartner{{Snd}} in the same time frame 8&nbsp;million Windows smartphones (2.5% of all smartphones) were made by all manufacturers (but mostly by Microsoft).<ref>{{Cite press release |url=http://www.gartner.com/newsroom/id/3061917 |title=Gartner Says Emerging Markets Drove Worldwide Smartphone Sales to 19 Percent Growth in First Quarter of 2015 |publisher=Gartner |date=May 27, 2015 |access-date=July 28, 2015 |archive-url=https://web.archive.org/web/20150614044340/http://www.gartner.com/newsroom/id/3061917 |archive-date=June 14, 2015 |url-status=live}}</ref> Microsoft's share of the U.S. smartphone market in January 2016 was 2.7%.<ref>{{Cite web |url=https://www.yahoo.com/tech/microsoft-windows-mobile-strategy-change-173738169.html |title=Microsoft needs to change its mobile strategy or get out |last=Howley |first=Daniel |date=May 25, 2016 |website=[[Yahoo! Tech]] |access-date=May 26, 2016 |archive-url=https://web.archive.org/web/20160527025910/https://www.yahoo.com/tech/microsoft-windows-mobile-strategy-change-173738169.html |archive-date=May 27, 2016 |url-status=live}}</ref> During the summer of 2015 the company lost $7.6&nbsp;billion related to its mobile-phone business, firing 7,800 employees.<ref name="WSJ: Microsoft to Streamline Smartphone Hardware Business">{{cite news |last1=Greene |first1=Jay |title=Microsoft to Streamline Smartphone Hardware Business |url=https://www.wsj.com/articles/microsoft-to-streamline-smartphone-hardware-business-1464166803 |newspaper=The Wall Street Journal |access-date=May 25, 2016 |date=May 25, 2016 |archive-url=https://web.archive.org/web/20160525095132/http://www.wsj.com/articles/microsoft-to-streamline-smartphone-hardware-business-1464166803 |archive-date=May 25, 2016 |url-status=live}}</ref><br />
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On March 1, 2016, Microsoft announced the merger of its PC and Xbox divisions, with Phil Spencer announcing that Universal Windows Platform (UWP) apps would be the focus for Microsoft's gaming in the future.<ref>{{Cite news |url=https://www.theguardian.com/technology/2016/mar/01/microsoft-to-unify-pc-and-xbox-one-platforms-ending-fixed-console-hardware |title=Microsoft to unify PC and Xbox One platforms, ending fixed console hardware |first=Keith |last=Stuart |work=[[TheGuardian.com|The Guardian]] |publisher=[[Guardian Media Group]] |date=March 2016 |access-date=December 12, 2016 |archive-url=https://web.archive.org/web/20161217085439/https://www.theguardian.com/technology/2016/mar/01/microsoft-to-unify-pc-and-xbox-one-platforms-ending-fixed-console-hardware |archive-date=December 17, 2016 |url-status=live}}</ref> On January 24, 2017, Microsoft showcased Intune for Education at the [[BETT]] 2017 education technology conference in [[London]].<ref>{{Cite web |last1=Mehdi |first1=Yusuf |title=Announcing Intune for Education & new Windows 10 PCs for school starting at $189 |url=https://blogs.windows.com/windowsexperience/2017/01/24/announcing-intune-education-new-windows-10-pcs-school-starting-189/#bdsoyDTQ4EQqK1Lg.97 |website=The Official Microsoft Blog |access-date=January 25, 2017 |date=January 24, 2017 |archive-url=https://web.archive.org/web/20170125192422/https://blogs.windows.com/windowsexperience/2017/01/24/announcing-intune-education-new-windows-10-pcs-school-starting-189/#bdsoyDTQ4EQqK1Lg.97 |archive-date=January 25, 2017 |url-status=live}}</ref> Intune for Education is a new cloud-based application and device management service for the education sector.<ref>{{cite news |url=https://techcrunch.com/2017/01/24/microsoft-launches-intune-for-education-to-counter-googles-chromebooks-in-schools/ |title=Microsoft launches Intune for Education to counter Google's Chromebooks in schools |work=TechCrunch |author=Frederic Lardinois |date=January 24, 2017 |access-date=January 25, 2017 |archive-url=https://web.archive.org/web/20170125065925/https://techcrunch.com/2017/01/24/microsoft-launches-intune-for-education-to-counter-googles-chromebooks-in-schools/ |archive-date=January 25, 2017 |url-status=live}}</ref> In May 2016, the company announced it was laying off 1,850 workers, and taking an impairment and restructuring charge of $950&nbsp;million.<ref name="WSJ: Microsoft to Streamline Smartphone Hardware Business" /> In June 2016, Microsoft announced a project named Microsoft Azure Information Protection. It aims to help enterprises protect their data as it moves between servers and devices.<ref>{{Cite news |url=https://techcrunch.com/2016/06/22/microsoft-announces-new-data-protection-tool-to-help-enterprises-secure-their-data/ |title=Microsoft announces new data protection tool to help enterprises secure their data |work=Tech Crunch |date=June 22, 2016 |access-date=June 23, 2016 |archive-url=https://web.archive.org/web/20160622190324/https://techcrunch.com/2016/06/22/microsoft-announces-new-data-protection-tool-to-help-enterprises-secure-their-data/ |archive-date=June 22, 2016 |url-status=live}}</ref> In November 2016, Microsoft joined the [[Linux Foundation]] as a Platinum member during Microsoft's Connect(); developer event in New York.<ref>{{Cite web |title=Microsoft has joined the Linux Foundation |url=https://www.linuxfoundation.org/announcements/microsoft-fortifies-commitment-to-open-source-becomes-linux-foundation-platinum |access-date=November 24, 2016 |archive-url=https://web.archive.org/web/20161125174704/https://www.linuxfoundation.org/announcements/microsoft-fortifies-commitment-to-open-source-becomes-linux-foundation-platinum |archive-date=November 25, 2016 |url-status=dead}}</ref> The cost of each Platinum membership is US$500,000 per year.<ref>{{Cite web |title=Microsoft joined linux foundation with yearly platinum membership |url=https://www.lockssl.com/microsoft-joins-linux-foundation/ |publisher=Lock SSL |access-date=November 24, 2016 |url-status=dead |archiveurl=https://web.archive.org/web/20170202005415/https://www.lockssl.com/microsoft-joins-linux-foundation/ |archivedate=February 2, 2017}}</ref> Some analysts deemed this unthinkable ten years prior, however, as in 2001 then-CEO Steve Ballmer called Linux "cancer".<ref>{{Cite web |url=https://www.theverge.com/2016/11/16/13651940/microsoft-linux-foundation-membership |title=Microsoft joins the Linux Foundation, 15 years after Ballmer called it 'cancer' |last=Warren |first=Tom |date=November 11, 2016 |work=[[The Verge]] |publisher=[[Vox Media]] |access-date=August 18, 2017 |archive-url=https://web.archive.org/web/20170816110931/https://www.theverge.com/2016/11/16/13651940/microsoft-linux-foundation-membership |archive-date=August 16, 2017 |url-status=live}}</ref> Microsoft planned to launch a preview of Intune for Education "in the coming weeks", with general availability scheduled for spring 2017, priced at $30 per device, or through volume licensing agreements.<ref>{{Cite news |url=https://www.neowin.net/news/microsoft-introduces-intune-for-education-promising-simple-setup-and-management-of-devices |title=Microsoft introduces Intune for Education, promising simple setup and management of devices |publisher=Neowin |author=Andy Weir |date=January 24, 2017 |access-date=January 25, 2017 |archive-url=https://web.archive.org/web/20170127080810/https://www.neowin.net/news/microsoft-introduces-intune-for-education-promising-simple-setup-and-management-of-devices |archive-date=January 27, 2017 |url-status=live}}</ref><br />
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[[File:Nokia & Microsoft Lumia devices.png|thumb|left|The [[Nokia Lumia 1320]], the [[Microsoft Lumia 535]] and the [[Nokia Lumia 530]], which all run on one of the now-discontinued [[Windows Phone]] operating systems]]<br />
In January 2018, Microsoft patched [[Windows 10]] to account for CPU problems related to [[Meltdown (security vulnerability)|Intel's Meltdown security breach]]. The patch led to issues with the [[Microsoft Azure]] virtual machines reliant on Intel's CPU architecture. On January 12, Microsoft released [[PowerShell|PowerShell Core 6.0]] for the [[macOS]] and [[Linux]] operating systems.<ref name="auto">{{Cite web |url=https://www.theregister.co.uk/2018/12/25/microsoft_year_in_review_2018/ |title=Microsoft's 2018, part 1: Open source, wobbly Windows and everyone's going to the cloud |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190103060059/https://www.theregister.co.uk/2018/12/25/microsoft_year_in_review_2018/ |archive-date=January 3, 2019 |url-status=live}}</ref> In February 2018, Microsoft killed notification support for their [[Windows Phone]] devices which effectively ended firmware updates for the discontinued devices.<ref name="auto" /> In March 2018, Microsoft recalled [[Windows 10 editions#Discontinued editions|Windows 10 S]] to change it to a mode for the Windows operating system rather than a separate and unique operating system. In March the company also established guidelines that censor users of [[Office 365]] from using [[profanity]] in private documents.<ref name="auto" /> In April 2018, Microsoft released the source code for Windows [[File Manager (Windows)|File Manager]] under the [[MIT License]] to celebrate the program's 20th anniversary. In April the company further expressed willingness to embrace open source initiatives by announcing [[Azure Sphere]] as its own derivative of the [[Linux]] operating system.<ref name="auto" /> In May 2018, Microsoft partnered with 17 American intelligence agencies to develop [[cloud computing]] products. The project is dubbed "Azure Government" and has ties to the [[Joint Enterprise Defense Infrastructure]] (JEDI) surveillance program.<ref name="auto" /> On June 4, 2018, Microsoft officially announced the acquisition of [[GitHub]] for $7.5&nbsp;billion, a deal that closed on October 26, 2018.<ref>{{Cite web |url=https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/ |title=Microsoft to acquire GitHub for $7.5 billion |last= |first= |date=June 4, 2018 |website=Microsoft |access-date= |archive-url=https://web.archive.org/web/20180604142244/https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/ |archive-date=June 4, 2018 |url-status=live}}</ref><ref>{{Cite web |url=https://www.msn.com/en-us/news/technology/microsoft-completes-github-acquisition/ar-BBOVVOT |title=Microsoft completes GitHub acquisition |website=www.msn.com |access-date=April 10, 2019 |archive-url=https://web.archive.org/web/20190112212059/https://www.msn.com/en-us/news/technology/microsoft-completes-github-acquisition/ar-BBOVVOT |archive-date=January 12, 2019 |url-status=dead }}</ref> On July 10, 2018, Microsoft revealed the [[Microsoft Surface Go|Surface Go]] platform to the public. Later in the month it converted [[Microsoft Teams]] to [[Gratis versus libre|gratis]].<ref name="auto" /> In August 2018, Microsoft released two projects called Microsoft AccountGuard and Defending Democracy. It also unveiled [[Qualcomm Snapdragon|Snapdragon 850]] compatibility for [[Windows 10]] on the [[ARM architecture]].<ref>{{Cite news |last1=Hackett |first1=Robert |title=Microsoft Offers Free Cybersecurity Tools to Political Candidates—But You've Got to Be a Microsoft Customer |url=http://fortune.com/2018/08/21/microsoft-free-cybersecurity-tools-midterm-election-facebook-google/ |access-date=August 24, 2018 |date=August 21, 2018 |archive-url=https://web.archive.org/web/20180822112819/http://fortune.com/2018/08/21/microsoft-free-cybersecurity-tools-midterm-election-facebook-google/ |archive-date=August 22, 2018 |url-status=live}}</ref><ref>{{cite news |last1=Lerman |first1=Rachel |title=Microsoft releases new security tools for political campaigns to combat hacking attempts |url=https://www.seattletimes.com/business/microsoft/microsoft-releases-new-security-tools-for-political-campaigns-to-combat-hacking-attempts/ |access-date=August 24, 2018 |newspaper=The Seattle Times |date=August 20, 2018 |archive-url=https://web.archive.org/web/20180824102040/https://www.seattletimes.com/business/microsoft/microsoft-releases-new-security-tools-for-political-campaigns-to-combat-hacking-attempts/ |archive-date=August 24, 2018 |url-status=live}}</ref><ref name="auto" /><br />
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[[File:Apollo 11 astronaut Buzz Aldrin tries out Microsoft HoloLens (29794543715).jpg|thumb|upright|[[Apollo 11]] astronaut [[Buzz Aldrin]] using a [[Microsoft HoloLens]] mixed reality headset in September 2016]]<br />
In August 2018, [[Toyota Tsusho]] began a partnership with Microsoft to create [[fish farming]] tools using the Microsoft Azure application suite for [[Internet of things]] (IoT) technologies related to water management. Developed in part by researchers from [[Kindai University]], the water pump mechanisms use [[artificial intelligence]] to count the number of fish on a [[conveyor belt]], analyze the number of fish, and deduce the effectiveness of water flow from the data the fish provide. The specific [[computer program]]s used in the process fall under the Azure Machine Learning and the Azure IoT Hub platforms.<ref>{{Cite web |url=https://www.theregister.co.uk/2018/09/01/ai_roundup_310818/ |title=Google goes bilingual, Facebook fleshes out translation and TensorFlow is dope&nbsp;— And, Microsoft is assisting fish farmers in Japan |access-date=September 2, 2018 |archive-url=https://web.archive.org/web/20180902114415/https://www.theregister.co.uk/2018/09/01/ai_roundup_310818/ |archive-date=September 2, 2018 |url-status=live}}</ref> In September 2018, Microsoft discontinued [[Skype|Skype Classic]].<ref name="auto" /> On October 10, 2018, Microsoft joined the [[Open Invention Network]] community despite holding more than 60,000 patents.<ref>{{Cite web |url=https://www.theregister.co.uk/2018/10/10/microsoft_open_invention_network/ |title=Microsoft has signed up to the Open Invention Network. We repeat. Microsoft has signed up to the OIN |access-date=October 14, 2018 |archive-url=https://web.archive.org/web/20181011123124/https://www.theregister.co.uk/2018/10/10/microsoft_open_invention_network/ |archive-date=October 11, 2018 |url-status=live}}</ref> In November 2018, Microsoft agreed to supply 100,000 [[Microsoft HoloLens]] headsets to the [[United States Armed Forces|United States military]] in order to "increase lethality by enhancing the ability to detect, decide and engage before the enemy."<ref>{{Cite web |url=https://www.theregister.co.uk/2018/11/29/microsoft_military_money/ |title=See this, Google? Microsoft happy to take a half-billion in sweet, sweet US military money to 'increase lethality' |access-date=November 30, 2018 |archive-url=https://web.archive.org/web/20181130140427/https://www.theregister.co.uk/2018/11/29/microsoft_military_money/ |archive-date=November 30, 2018 |url-status=live}}</ref> In November 2018, Microsoft introduced Azure Multi-Factor Authentication for Microsoft Azure.<ref name="R1BDM">{{Cite web |url=https://www.theregister.co.uk/2018/12/28/microsoft_2018_in_review_part_2/ |title=Microsoft's 2018, part 2: Azure data centres heat up and Windows 10? It burns! It burns! |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190104072728/https://www.theregister.co.uk/2018/12/28/microsoft_2018_in_review_part_2/ |archive-date=January 4, 2019 |url-status=live}}</ref> In December 2018, Microsoft announced [[Project Mu]], an [[open source]] release of the [[Unified Extensible Firmware Interface]] (UEFI) core used in [[Microsoft Surface]] and [[Hyper-V]] products. The project promotes the idea of [[Project Mu|Firmware as a Service]].<ref>{{Cite web |url=https://betanews.com/2018/12/20/microsoft-project-mu/ |title=Microsoft announces Project Mu, an open-source release of the UEFI core |access-date=December 22, 2018 |archive-url=https://web.archive.org/web/20181221230714/https://betanews.com/2018/12/20/microsoft-project-mu/ |archive-date=December 21, 2018 |url-status=live}}</ref> In the same month, Microsoft announced the [[open source]] implementation of [[Windows Forms]] and the [[Windows Presentation Foundation]] (WPF) which will allow for further movement of the company toward the transparent release of key frameworks used in developing Windows desktop applications and software. December also saw the company discontinue the [[Microsoft Edge]] project in favor of [[Chromium (web browser)|Chromium]] backends for their browsers.<ref name="R1BDM" /><br />
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February 20, 2019 Microsoft Corp said it will offer its cyber security service AccountGuard to 12 new markets in Europe including Germany, France and Spain, to close security gaps and protect customers in political space from hacking.<ref>[https://www.reuters.com/article/us-microsoft-cyber-europe/microsoft-expands-political-security-service-to-12-european-countries-idUSKCN1Q90GF Microsoft expands political security service to 12 European countries] {{Webarchive|url=https://web.archive.org/web/20190220093504/https://www.reuters.com/article/us-microsoft-cyber-europe/microsoft-expands-political-security-service-to-12-european-countries-idUSKCN1Q90GF |date=February 20, 2019}}, Reuters (February 20, 2019)</ref> In February 2019, hundreds of Microsoft employees protested the company's [[war profiteering]] from a $480&nbsp;million contract to develop [[virtual reality headset]]s for the [[United States Army]].<ref>{{Cite news |url=https://www.theguardian.com/technology/2019/feb/22/microsoft-protest-us-army-augmented-reality-headsets |title='We won't be war profiteers': Microsoft workers protest $480m army contract |newspaper=The Guardian |date=February 22, 2019 |last1=Wong |first1=Julia Carrie |access-date=February 23, 2019 |archive-url=https://web.archive.org/web/20190223133132/https://www.theguardian.com/technology/2019/feb/22/microsoft-protest-us-army-augmented-reality-headsets |archive-date=February 23, 2019 |url-status=live}}</ref><br />
<br />
On March 26, 2020 Microsoft announced it was acquiring Affirmed Networks for about $1.35&nbsp;billion.<ref>{{Cite news|last=Investor's Business Daily|url=https://www.investors.com/news/technology/microsoft-stock-reacts-head-scratcher-acquisition/|title=Microsoft Stock Reacts To 'Head-Scratcher' Acquisition {{!}} Investor's Business Daily|date=March 27, 2020|work=Investor's Business Daily|access-date=March 30, 2020|language=en-US}}</ref><ref>{{Cite web|url=https://blogs.microsoft.com/blog/2020/03/26/microsoft-announces-agreement-to-acquire-affirmed-networks-to-deliver-new-opportunities-for-a-global-5g-ecosystem/|title=Microsoft announces agreement to acquire Affirmed Networks to deliver new opportunities for a global 5G ecosystem|date=March 26, 2020|website=The Official Microsoft Blog|language=en-US|access-date=March 30, 2020}}</ref><br />
<br />
Due to the [[COVID-19 pandemic]], Microsoft closed all of its retail stores indefinitely due to health concerns.<ref>{{cite web|url=https://www.businessinsider.com/microsoft-closing-retail-locations-novel-coronavirus-covid-2020-3|title=Microsoft is closing its retail stores around the world indefinitely because of the coronavirus crisis|publisher=[[Business Insider]]|accessdate=March 17, 2020}}</ref><br />
<br />
== Corporate affairs ==<br />
{{See also|Criticism of Microsoft|Internet censorship in China|Embrace, extend, and extinguish}}<br />
<br />
=== Board of directors ===<br />
The company is run by a [[board of directors]] made up of mostly company outsiders, as is customary for publicly traded companies. Members of the board of directors as of January 2018 are [[Bill Gates]], [[Satya Nadella]], [[Reid Hoffman]], Hugh Johnston, Teri List-Stoll, [[Charles Noski]], [[Helmut Panke]], [[Sandi Peterson]], [[Penny Pritzker]], [[Charles Scharf]], [[Arne Sorenson]], [[John W. Stanton]], [[John W. Thompson]] and [[Padmasree Warrior]].<ref>{{Cite press release |url=https://www.microsoft.com/en-us/Investor/corporate-governance/board-of-directors.aspx |title=Microsoft Board of Directors |work=Microsoft News Center |publisher=Microsoft |access-date=July 28, 2019 |archive-url=https://web.archive.org/web/20190722145514/https://www.microsoft.com/en-us/Investor/corporate-governance/board-of-directors.aspx |archive-date=July 22, 2019 |url-status=live}}</ref> Board members are elected every year at the annual shareholders' meeting using a majority vote system. There are five committees within the board which oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles financial matters such as proposing mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters including nomination of the board; and the Antitrust Compliance Committee, which attempts to prevent company practices from violating [[Competition law|antitrust]] laws.<ref>{{Cite web |title=Microsoft Corporation Corporate Governance Guidelines |url=https://www.microsoft.com/about/companyinformation/corporategovernance/guidelines.mspx |publisher=Microsoft |date=July 1, 2009 |access-date=July 18, 2010 |archive-url=https://web.archive.org/web/20100410160421/http://www.microsoft.com/about/companyinformation/corporategovernance/guidelines.mspx |archive-date=April 10, 2010 |url-status=dead}}</ref><br />
<br />
On March 13, 2020, Gates announced that he is leaving the board of directors of Microsoft and [[Berkshire Hathaway]] in order to focus more on his philanthropic efforts. According to Aaron Tilley of ''[[The Wall Street Journal]]'' this is "marking the biggest boardroom departure in the tech industry since the death of longtime rival and Apple Inc. co-founder [[Steve Jobs]]."<ref>https://www.wsj.com/articles/bill-gates-to-leave-boards-of-microsoft-and-berkshire-hathaway-11584135172</ref><br />
<br />
=== Financial ===<br />
[[File:Microsoft 5-Year Stock History.svg|upright=1.6|thumb|Five year history graph of {{NASDAQ|MSFT}} stock on July 17, 2013<ref>{{Cite web |url=http://zenobank.com/index.php?symbol=MSFT&page=quotesearch |archive-url=https://web.archive.org/web/20081030114740/http://zenobank.com/index.php?symbol=MSFT&page=quotesearch |url-status=dead |archive-date=October 30, 2008 |title=Five year history graph of (NASDAQ:MSFT) stock |work=ZenoBank |publisher=AlphaTrade |date=September 29, 2009 |access-date=September 29, 2009}}</ref>]]<br />
When Microsoft went public and launched its [[Initial public offering|Initial Public Offering]] (IPO) in 1986, the opening [[stock]] price was $21; after the [[trading day]], the price closed at $27.75. As of July 2010, with the company's nine [[stock split]]s, any IPO [[share (finance)|shares]] would be multiplied by 288; if one were to buy the IPO today, given the splits and other factors, it would cost about 9&nbsp;cents.<ref name="Allan 2001" />{{Rp|235–236|date=November 2012}}<ref>{{Cite web |url=http://blog.seattlepi.com/microsoft/archives/102018.asp |work=Seattle Post-Intelligencer |publisher=Hearst Seattle Media, LLC |date=March 14, 1986 |title=Microsoft stock is red hot on first trading day |last=Monkman |first=Carol Smith |page=B9 |access-date=July 18, 2010 |archive-url=https://web.archive.org/web/20100221224106/http://blog.seattlepi.com/microsoft/archives/102018.asp |archive-date=February 21, 2010 |url-status=live}}</ref><ref>{{Cite web |url=http://performance.morningstar.com/stock/performance-return.action?p=dividend_split_page&t=MSFT&region=USA&culture=en-US&s=SPYZ |title=MSFT stock performance and split info |publisher=Morningstar, Inc. |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20110510012046/http://performance.morningstar.com/stock/performance-return.action?p=dividend_split_page&t=MSFT&region=USA&culture=en-US&s=SPYZ |archive-date=May 10, 2011 |url-status=live}}</ref> The stock price peaked in 1999 at around $119 ($60.928, adjusting for splits).<ref name="stocksheet">{{Cite web |title=Microsoft stock price spreadsheet from Microsoft investor relations |url=http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls |format=xls |publisher=Microsoft |access-date=August 18, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20091010091835/http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls |archivedate=October 10, 2009 |df=}}</ref> The company began to offer a [[dividend]] on January 16, 2003, starting at eight cents per share for the fiscal year followed by a dividend of sixteen cents per share the subsequent year, switching from yearly to quarterly dividends in 2005 with eight cents a share per quarter and a [[special dividend|special one-time payout]] of three dollars per share for the second quarter of the fiscal year.<ref name="stocksheet" /><ref name="dividendfaq">{{Cite web |title=Dividend Frequently Asked Questions |url=https://www.microsoft.com/msft/FAQ/dividend.mspx |publisher=Microsoft |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080720122305/http://www.microsoft.com/msft/FAQ/dividend.mspx |archive-date=July 20, 2008 |url-status=dead}}</ref> Though the company had subsequent increases in dividend payouts, the price of Microsoft's stock remained steady for years.<ref name="dividendfaq" /><ref>{{Cite web |title=Yahoo MSFT stock chart |url=https://finance.yahoo.com/q/bc?s=MSFT&t=my |publisher=Yahoo Finance |access-date=December 13, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080123064835/https://finance.yahoo.com/q/bc?s=MSFT&t=my |archivedate=January 23, 2008}}</ref><br />
<br />
[[Standard & Poor's]] and [[Moody's Investors Service]] have both given a AAA rating to Microsoft, whose assets were valued at $41&nbsp;billion as compared to only $8.5&nbsp;billion in unsecured debt. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25&nbsp;billion with relatively low borrowing rates compared to [[government bond]]s.<ref>{{cite news |url=https://www.reuters.com/article/2011/02/04/us-microsoft-bonds-idUSTRE7128EZ20110204 |title=Microsoft sells $2.25&nbsp;billion of debt at low rates |work=Reuters |date=February 4, 2011 |access-date=July 1, 2017 |archive-url=https://web.archive.org/web/20151107042216/http://www.reuters.com/article/2011/02/04/us-microsoft-bonds-idUSTRE7128EZ20110204 |archive-date=November 7, 2015 |url-status=live}}</ref> For the first time in 20 years [[Apple Inc.]] surpassed Microsoft in Q1 2011 quarterly profits and revenues due to a slowdown in PC sales and continuing huge losses in Microsoft's Online Services Division (which contains its search engine [[Bing (search engine)|Bing]]). Microsoft profits were $5.2&nbsp;billion, while Apple Inc. profits were $6&nbsp;billion, on revenues of $14.5&nbsp;billion and $24.7&nbsp;billion respectively.<ref>{{Cite web |first=Charles |last=Arthur |url=https://www.theguardian.com/technology/2011/apr/28/microsoft-falls-behind-apple |title=Microsoft falls behind Apple for first time in 20 years |website=[[TheGuardian.com|The Guardian]] |publisher=[[Guardian Media Group]] |date=April 28, 2011 |access-date=May 11, 2011 |location=London |archive-url=https://web.archive.org/web/20131019115501/http://www.theguardian.com/technology/2011/apr/28/microsoft-falls-behind-apple |archive-date=October 19, 2013 |url-status=live}}</ref> Microsoft's Online Services Division has been continuously loss-making since 2006 and in Q1 2011 it lost $726&nbsp;million. This follows a loss of $2.5&nbsp;billion for the year 2010.<ref>{{Cite web |last=MG Siegler Apr 29 |first=2011 |url=https://techcrunch.com/2011/04/29/microsoft-internet-bloodbath |title=When Will Microsoft's Internet Bloodbath End? |publisher=Techcrunch.com |date=April 29, 2011 |access-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110510073301/http://techcrunch.com/2011/04/29/microsoft-internet-bloodbath/ |archive-date=May 10, 2011 |url-status=live}}</ref><br />
<br />
On July 20, 2012, Microsoft posted its first quarterly loss ever, despite earning record revenues for the quarter and fiscal year, with a net loss of $492&nbsp;million due to a [[Write-off#Writedown|writedown]] related to the advertising company [[aQuantive]], which had been acquired for $6.2&nbsp;billion back in 2007.<ref>{{Cite web |last=White |first=Martha |title=Microsoft reports first quarterly loss ever |url=http://marketday.msnbc.msn.com/_news/2012/07/19/12837611-microsoft-reports-first-quarterly-loss-ever?lite |access-date=July 20, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120720121702/http://marketday.msnbc.msn.com/_news/2012/07/19/12837611-microsoft-reports-first-quarterly-loss-ever?lite |archivedate=July 20, 2012}}</ref> As of January 2014, Microsoft's market capitalization stood at $314B,<ref>{{Cite web |title=Microsoft Overview |url=http://www.marketwatch.com/investing/stock/msft/ |publisher=Marketwatch |access-date=February 2, 2014 |archive-url=https://web.archive.org/web/20140202080137/http://www.marketwatch.com/investing/stock/msft |archive-date=February 2, 2014 |url-status=live}}</ref> making it the 8th largest company in the world by market capitalization.<ref>{{Cite web |title=Global Top 100 Companies |url=http://www.pwc.com/gx/en/audit-services/capital-market/publications/top100-market-capitalisation.jhtml |publisher=PWC |access-date=February 2, 2014 |archive-url=https://web.archive.org/web/20140212041605/http://www.pwc.com/gx/en/audit-services/capital-market/publications/top100-market-capitalisation.jhtml |archive-date=February 12, 2014 |url-status=live}}</ref> On November 14, 2014, Microsoft overtook [[ExxonMobil]] to become the second most-valuable company by market capitalization, behind only [[Apple Inc.]] Its total market value was over $410B&nbsp;— with the stock price hitting $50.04 a share, the highest since early 2000.<ref>{{Cite web |title=Microsoft Surpasses Exxon as 2nd Most Valuable Co. |url=https://www.nytimes.com/aponline/2014/11/14/business/ap-us-microsoft-no-2.html |publisher=AssociatedPress |access-date=November 14, 2014 |archive-url=https://web.archive.org/web/20150502160225/http://www.nytimes.com/aponline/2014/11/14/business/ap-us-microsoft-no-2.html |archive-date=May 2, 2015 |url-status=live}}</ref> In 2015, [[Reuters]] reported that Microsoft Corp had earnings abroad of $76.4&nbsp;billion which were untaxed by the [[Internal Revenue Service]]. Under U.S. law, corporations don't pay income tax on overseas profits until the profits are brought into the United States.<ref>{{Cite news |url=https://www.reuters.com/article/2014/04/09/us-usa-tax-offshore-idUSBREA3729V20140409 |title=Untaxed U.S. corporate profits held overseas top $2.1 trillion: study |newspaper=Reuters |date=April 9, 2014 |access-date=July 1, 2017 |archive-url=https://web.archive.org/web/20151114065547/http://www.reuters.com/article/2014/04/09/us-usa-tax-offshore-idUSBREA3729V20140409 |archive-date=November 14, 2015 |url-status=live}}</ref><br />
<br />
{| class="wikitable float-left" style="text-align: right;"<br />
!Year<br />
!Revenue<br />in mil. US$<ref name=":2">{{Cite web |url=https://www.microsoft.com/en-us/Investor/annual-reports.aspx |title=Microsoft Investor Relations&nbsp;— Annual Reports |website=www.microsoft.com |language=en |access-date=November 7, 2018 |archive-url=https://web.archive.org/web/20181107145159/https://www.microsoft.com/en-us/Investor/annual-reports.aspx |archive-date=November 7, 2018 |url-status=live}}</ref><br />
!Net income<br />in mil. US$<ref name=":2" /><br />
!Total Assets<br />in mil. US$<ref name=":2" /><br />
!Employees<ref name=":2" /><br />
|-<br />
| 2005<br />
| 39,788<br />
| 12,254<br />
| 70,815<br />
| 61,000<br />
|-<br />
| 2006<br />
| 44,282<br />
| 12,599<br />
| 69,597<br />
| 71,000<br />
|-<br />
| 2007<br />
| 51,122<br />
| 14,065<br />
| 63,171<br />
| 79,000<br />
|-<br />
| 2008<br />
| 60,420<br />
| 17,681<br />
| 72,793<br />
| 91,000<br />
|-<br />
| 2009<br />
| 58,437<br />
| 14,569<br />
| 77,888<br />
| 93,000<br />
|-<br />
| 2010<br />
| 62,484<br />
| 18,760<br />
| 86,113<br />
| 89,000<br />
|-<br />
| 2011<br />
| 69,943<br />
| 23,150<br />
| 108,704<br />
| 90,000<br />
|-<br />
| 2012<br />
| 73,723<br />
| 16,978<br />
| 121,271<br />
| 94,000<br />
|-<br />
| 2013<br />
| 77,849<br />
| 21,863<br />
| 142,431<br />
| 99,000<br />
|-<br />
| 2014<br />
| 86,833<br />
| 22,074<br />
| 172,384<br />
| 128,000<br />
|-<br />
| 2015<br />
| 93,580<br />
| 12,193<br />
| 174,472<br />
| 118,000<br />
|-<br />
| 2016<br />
| 91,154<br />
| 20,539<br />
| 193,468<br />
| 114,000<br />
|-<br />
| 2017<br />
| 96,571<br />
| 25,489<br />
| 250,312<br />
| 124,000<br />
|-<br />
| 2018<br />
| 110,360<br />
| 16,571<br />
| 258,848<br />
| 131,000<br />
|-<br />
| 2019<br />
| 125,843<br />
| 39,240<br />
| 286,556<br />
| 144,106<br />
|}<br />
In November 2018, the company won a $480&nbsp;million military contract with the U.S. government to bring [[augmented reality]] (AR) headset technology into the weapon repertoires of American soldiers. The two-year contract may result in follow-on orders of more than 100,000 headsets, according to documentation describing the bidding process. One of the contract's tag lines for the augmented reality technology seems to be its ability to enable "25 bloodless battles before the 1st battle", suggesting that actual combat training is going to be an essential aspect of the augmented reality headset capabilities.<ref>{{Cite news |url=https://techcrunch.com/2018/11/28/microsoft-wins-480m-military-contract-to-outfit-soldiers-with-hololens-ar-tech/ |title=Microsoft wins $480M military contract to outfit soldiers with HoloLens AR tech |work=TechCrunch |access-date=November 29, 2018 |language=en-US |archive-url=https://web.archive.org/web/20181129072828/https://techcrunch.com/2018/11/28/microsoft-wins-480m-military-contract-to-outfit-soldiers-with-hololens-ar-tech/ |archive-date=November 29, 2018 |url-status=live}}</ref><br />
<br />
=== Marketing ===<br />
[[File:Windows 8 Launch Event in Akihabara, Tokyo.jpg|thumb|[[Windows 8]] Launch Event in [[Akihabara]], Tokyo on October 25, 2012]]<br />
In 2004, Microsoft commissioned research firms to do independent studies comparing the [[total cost of ownership]] (TCO) of [[Windows Server 2003]] to [[Linux]]; the firms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company (i.e. lower TCO).<ref>{{Cite web |url=http://www.seattlepi.com/business/158237_msftresearch27.html |title=Studies on Linux help their patron: Microsoft |last=Bishop |first=Todd |work=Seattle Post-Intelligencer |publisher=Hearst Seattle Media, LLC |date=January 27, 2004 |access-date=July 16, 2010 |archive-url=https://web.archive.org/web/20101205010533/http://www.seattlepi.com/business/158237_msftresearch27.html |archive-date=December 5, 2010 |url-status=live}}</ref> This spurred a wave of related studies; a study by the [[Yankee Group]] concluded that upgrading from one version of Windows Server to another costs a fraction of the [[switching barriers|switching costs]] from Windows Server to Linux, although companies surveyed noted the increased security and reliability of Linux servers and concern about being locked into using Microsoft products.<ref>{{Cite web |url=http://www.microsoft-watch.com/content/operating_systems/yankee_independently_pits_windows_tco_vs_linux_tco.html |archive-url=https://archive.today/20130104134612/http://www.microsoft-watch.com/content/operating_systems/yankee_independently_pits_windows_tco_vs_linux_tco.html |url-status=dead |archive-date=January 4, 2013 |title=Yankee Independently Pits Windows TCO vs. Linux TCO |last=Foley |first=Mary Jo |work=eWeek |date=March 24, 2004 |access-date=July 14, 2010}}</ref> Another study, released by the [[Open Source Development Labs]], claimed that the Microsoft studies were "simply outdated and one-sided" and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons.<ref>{{Cite web |url=http://www.vnunet.com/vnunet/news/2150210/linux-fans-hit-back-microsoft |title=Linux fans hit back at Microsoft TCO claims |last=Jaques |first=Robert |work=vnunet.com |date=February 13, 2006 |access-date=August 18, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080724013740/http://www.vnunet.com/vnunet/news/2150210/linux-fans-hit-back-microsoft |archivedate=July 24, 2008 |df=}}</ref><br />
<br />
As part of the "Get the Facts" campaign, Microsoft highlighted the [[.NET Framework]] trading platform that it had developed in partnership with [[Accenture]] for the [[London Stock Exchange]], claiming that it provided "[[High availability|five nines]]" reliability. After suffering extended downtime and unreliability<ref>{{cite news |url=https://www.telegraph.co.uk/finance/markets/4676369/Seven-hour-LSE-blackout-caused-by-double-glitch.html |newspaper=[[The Daily Telegraph|The Telegraph]] |title=Seven-hour LSE blackout caused by double glitch |first=Rowena |last=Mason |date=September 10, 2008 |location=London |access-date=April 3, 2018 |archive-url=https://web.archive.org/web/20171225225348/http://www.telegraph.co.uk/finance/markets/4676369/Seven-hour-LSE-blackout-caused-by-double-glitch.html |archive-date=December 25, 2017 |url-status=live}}</ref><ref>{{Cite news |work=[[BBC News Online]] |publisher=BBC |url=http://news.bbc.co.uk/1/hi/business/8380607.stm |title=London Stock Exchange trading hit by technical glitch |date=November 26, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20130726144134/http://news.bbc.co.uk/1/hi/business/8380607.stm |archive-date=July 26, 2013 |url-status=live}}</ref> the London Stock Exchange announced in 2009 that it was planning to drop its Microsoft solution and switch to a Linux-based one in 2010.<ref>{{Cite web |publisher=ITWire |url=http://www.itwire.com/opinion-and-analysis/the-linux-distillery/28359-london-stock-exchange-gets-the-facts-and-dumps-windows-for-linux |title=London Stock Exchange gets the facts and dumps Windows for Linux |first=David M. |last=Williams |date=October 8, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20110716005714/http://www.itwire.com/opinion-and-analysis/the-linux-distillery/28359-london-stock-exchange-gets-the-facts-and-dumps-windows-for-linux |archive-date=July 16, 2011 |url-status=live}}</ref><ref>{{Cite web |publisher=[[Slashdot]] |url=http://linux.slashdot.org/story/09/10/06/1742203/London-Stock-Exchange-Rejects-NET-For-Open-Source |title=London Stock Exchange Rejects .NET For Open Source |date=October 6, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20110811012038/http://linux.slashdot.org/story/09/10/06/1742203/London-Stock-Exchange-Rejects-NET-For-Open-Source |archive-date=August 11, 2011 |url-status=live}}</ref><br />
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In 2012, Microsoft hired a political pollster named Mark Penn, whom ''The New York Times'' called "famous for bulldozing" his political opponents<ref>{{Cite web |url=https://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?_r=0 |work=The New York Times |first1=Nick |last1=Wingfield |title=Microsoft Battles Google by Hiring Political Brawler Mark Penn |date=December 14, 2012 |access-date=February 19, 2017 |archive-url=https://web.archive.org/web/20170312135416/http://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?_r=0 |archive-date=March 12, 2017 |url-status=live}}</ref> as Executive Vice-President, Advertising and Strategy. Penn created a series of negative advertisements targeting one of Microsoft's chief competitors, [[Google]]. The advertisements, called "[[Scroogled]]", attempt to make the case that Google is "screwing" consumers with search results rigged to favor Google's paid advertisers, that [[Gmail]] violates the privacy of its users to place ad results related to the content of their emails and shopping results, which favor Google products. Tech publications like TechCrunch have been highly critical of the advertising campaign,<ref>{{cite news |url=https://techcrunch.com/2013/02/10/scroogled-why-so-negative-microsoft/ |title=Scroogled: Why So Negative, Microsoft? |work=TechCrunch |date=February 10, 2013 |access-date=April 18, 2014 |archive-url=https://web.archive.org/web/20140317120624/http://techcrunch.com/2013/02/10/scroogled-why-so-negative-microsoft/ |archive-date=March 17, 2014 |url-status=live}}</ref> while Google employees have embraced it.<ref>{{Cite web |url=https://www.forbes.com/sites/kashmirhill/2013/11/21/googlers-love-microsofts-scroogled-gear-mug-and-shirts-sell-out/ |title=Googlers Love Microsoft's 'Scroogled' Gear. Mug and Shirts Sell Out. |first=Kashmir |last=Hill |date=November 21, 2013 |work=Forbes |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20170729205754/https://www.forbes.com/sites/kashmirhill/2013/11/21/googlers-love-microsofts-scroogled-gear-mug-and-shirts-sell-out/ |archive-date=July 29, 2017 |url-status=live}}</ref><br />
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=== Layoffs ===<br />
{{Main|Criticism of Microsoft}}<br />
In July 2014, Microsoft announced plans to lay off 18,000 employees. Microsoft employed 127,104 people as of June 5, 2014, making this about a 14 percent reduction of its workforce as the biggest Microsoft lay off ever. This included 12,500 professional and factory personnel. Previously, Microsoft had eliminated 5,800 jobs in 2009 in line with the [[Great Recession]] of 2008–2017.<ref>{{Cite web |url=http://www.thejakartapost.com/news/2014/07/17/microsoft-cut-18000-jobs-over-next-year.html |title=Microsoft to cut up to 18,000 jobs over next year |date=July 17, 2014 |access-date=July 17, 2014 |archive-url=https://web.archive.org/web/20140727205526/http://www.thejakartapost.com/news/2014/07/17/microsoft-cut-18000-jobs-over-next-year.html |archive-date=July 27, 2014 |url-status=live}}</ref><ref>{{Cite web |title=Microsoft Layoffs Greater Than Expected: Up to 18,000 Jobs Being Cut |url=http://www.gamespot.com/articles/microsoft-layoffs-greater-than-expected-up-to-18-0/1100-6421171/ |publisher=Gamespot |access-date=August 10, 2014 |date=July 17, 2014 |archive-url=https://web.archive.org/web/20140722064908/http://www.gamespot.com/articles/microsoft-layoffs-greater-than-expected-up-to-18-0/1100-6421171/ |archive-date=July 22, 2014 |url-status=live}}</ref> In September 2014, Microsoft laid off 2,100 people, including 747 people in the Seattle–Redmond area, where the company is headquartered. The firings came as a second wave of the layoffs that were previously announced. This brought the total number to over 15,000 out of the 18,000 expected cuts.<ref>By Alex Wilhelm, TechCrunch. "[https://techcrunch.com/2014/09/18/microsoft-pulls-the-trigger-on-2100-more-layoffs/Microsoft Lays Off 2,100 More Employees]." September 18, 2014. September 18, 2014.</ref> In October 2014, Microsoft revealed that it was almost done with the elimination of 18,000 employees, which was its largest-ever layoff sweep.<ref>{{Cite web |last1=Perez |first1=Juan Carlos |title=Microsoft is 'almost' done with its largest-ever layoff sweep |url=http://www.computerworld.com/article/2840872/microsoft-is-almost-done-with-its-largest-ever-layoff-sweep.html |website=[[Computerworld]] |publisher=[[International Data Group]] |date=October 29, 2014 |access-date=November 10, 2014 |archive-url=https://web.archive.org/web/20141104135846/http://www.computerworld.com/article/2840872/microsoft-is-almost-done-with-its-largest-ever-layoff-sweep.html |archive-date=November 4, 2014 |url-status=live}}</ref> In July 2015, Microsoft announced another 7,800 job cuts in the next several months.<ref>{{Cite web |url=https://www.engadget.com/2015/07/08/microsoft-job-cuts-2015/ |title=Microsoft plans 7,800 layoffs, $7.8 billion Nokia write-down |first=Aaron |last=Souppouris |access-date=July 8, 2014 |archive-url=https://web.archive.org/web/20150711025745/http://www.engadget.com/2015/07/08/microsoft-job-cuts-2015/ |archive-date=July 11, 2015 |url-status=live}}</ref> In May 2016, Microsoft announced another 1,850 job cuts mostly in (Nokia) mobile phone division. As a result, the company will record an impairment and restructuring charge of approximately $950&nbsp;million, of which approximately $200&nbsp;million will relate to severance payments.<ref>{{Cite web |url=http://www.prnewswire.com/news-releases/microsoft-announces-streamlining-of-smartphone-hardware-business-300274560.html |title=Microsoft announces streamlining of smartphone hardware business |first=Microsoft |last=Corp. |publisher= |access-date=November 8, 2016 |archive-url=https://web.archive.org/web/20161202052847/http://www.prnewswire.com/news-releases/microsoft-announces-streamlining-of-smartphone-hardware-business-300274560.html |archive-date=December 2, 2016 |url-status=live}}</ref><br />
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=== United States government ===<br />
{{Main|Criticism of Microsoft}}<br />
Microsoft provides information about reported bugs in their software to intelligence agencies of the United States government, prior to the public release of the fix. A Microsoft spokesperson has stated that the corporation runs several programs that facilitate the sharing of such information with the U.S. government.<ref>{{Cite web |url=https://www.bloomberg.com/news/2013-06-14/u-s-agencies-said-to-swap-data-with-thousands-of-firms.html |title=U.S. Agencies Said to Swap Data With Thousands of Firms |work=Bloomberg |access-date=March 10, 2017 |archive-url=https://web.archive.org/web/20150112075940/http://www.bloomberg.com/news/2013-06-14/u-s-agencies-said-to-swap-data-with-thousands-of-firms.html |archive-date=January 12, 2015 |url-status=live}}</ref> Following media reports about [[PRISM (surveillance program)|PRISM]], NSA's massive electronic [[Mass surveillance|surveillance program]], in May 2013, several technology companies were identified as participants, including Microsoft.<ref>{{Cite web |first=Ryan W. |last=Neal |title=Snowden Reveals Microsoft PRISM Cooperation: Helped NSA Decrypt Emails, Chats, Skype Conversations |url=http://www.ibtimes.com/snowden-reveals-microsoft-prism-cooperation-helped-nsa-decrypt-emails-chats-skype-conversations |work=[[International Business Times]] |date=July 11, 2013 |access-date=November 15, 2013 |archive-url=https://web.archive.org/web/20131203124001/http://www.ibtimes.com/snowden-reveals-microsoft-prism-cooperation-helped-nsa-decrypt-emails-chats-skype-conversations |archive-date=December 3, 2013 |url-status=live}}</ref> According to leaks of said program, Microsoft joined the PRISM program in 2007.<ref>{{Cite web |last1=Greenwald |first1=Glenn |last2=MacAskill |first2=Ewen |title=NSA Prism program taps in to user data of Apple, Google and others |date=June 7, 2013 |work=[[The Guardian]] |publisher=Guardian News and Media Limited |url=https://www.theguardian.com/world/2013/jun/06/us-tech-giants-nsa-data |access-date=April 26, 2014 |archive-url=https://web.archive.org/web/20060818114650/http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data |archive-date=August 18, 2006 |url-status=live}}</ref> However, in June 2013, an official statement from Microsoft flatly denied their participation in the program: {{Quote | style=font-size:100% | text="We provide customer data only when we receive a legally binding order or subpoena to do so, and never on a voluntary basis. In addition we only ever comply with orders for requests about specific accounts or identifiers. If the government has a broader voluntary national security program to gather customer data, we don't participate in it."<ref>{{Cite web |last1=Johnson |first1=Kevin |last2=Martin |first2=Scott |last3=O'Donnell |first3=Jayne |last4=Winter |first4=Michael |title=Reports: NSA Siphons Data from 9 Major Net Firms |url=https://www.usatoday.com/story/news/2013/06/06/nsa-surveillance-internet-companies/2398345/ |access-date=June 6, 2013 |work=[[USA Today]] |date=June 15, 2013 |archive-url=https://web.archive.org/web/20130607113440/http://www.usatoday.com/story/news/2013/06/06/nsa-surveillance-internet-companies/2398345/ |archive-date=June 7, 2013 |url-status=live |df=mdy-all}}</ref>}}<br />
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During the first six months in 2013, Microsoft had received requests that affected between 15,000 and 15,999 accounts.<ref>{{Cite web |title=Microsoft, Facebook, Google and Yahoo release US surveillance requests |url=https://www.theguardian.com/world/2014/feb/03/microsoft-facebook-google-yahoo-fisa-surveillance-requests |work=[[The Guardian]] |date=February 3, 2014 |access-date=December 12, 2016 |archive-url=https://web.archive.org/web/20170106175615/https://www.theguardian.com/world/2014/feb/03/microsoft-facebook-google-yahoo-fisa-surveillance-requests |archive-date=January 6, 2017 |url-status=live}}</ref> In December 2013, the company made statement to further emphasize the fact that they take their customers' privacy and [[Information privacy|data protection]] very seriously, even saying that "government snooping potentially now constitutes an "[[advanced persistent threat]]," alongside sophisticated malware and cyber attacks".<ref>{{Cite web |last1=Smith |first1=Brad |title=Protecting customer data from government snooping |url=http://blogs.microsoft.com/blog/2013/12/04/protecting-customer-data-from-government-snooping/ |website=The Official Microsoft Blog |access-date=January 1, 2015 |date=December 4, 2013 |archive-url=https://web.archive.org/web/20141224072247/http://blogs.microsoft.com/blog/2013/12/04/protecting-customer-data-from-government-snooping/ |archive-date=December 24, 2014 |url-status=live}}</ref> The statement also marked the beginning of three-part program to enhance Microsoft's encryption and transparency efforts. On July 1, 2014, as part of this program they opened the first (of many) Microsoft Transparency Center, that provides "participating governments with the ability to review [[source code]] for our key products, assure themselves of their software integrity, and confirm there are no "[[Backdoor (computing)|back doors]]."<ref>{{Cite web |last1=Thomlinson |first1=Matt |title=Advancing our encryption and transparency efforts |url=http://blogs.microsoft.com/on-the-issues/2014/07/01/advancing-our-encryption-and-transparency-efforts/ |website=Microsoft on the Issues |access-date=January 1, 2015 |date=July 1, 2014 |archive-url=https://web.archive.org/web/20150101183639/http://blogs.microsoft.com/on-the-issues/2014/07/01/advancing-our-encryption-and-transparency-efforts/ |archive-date=January 1, 2015 |url-status=live}}</ref> Microsoft has also argued that the [[United States Congress]] should enact strong privacy regulations to protect consumer data.<ref>{{Cite web |last1=Heiner |first1=David |title=Request for Comment: Big Data and Consumer Privacy in the Internet Economy |url=http://www.ntia.doc.gov/files/ntia/microsoft.pdf |website=National Telecommunications and Information Administration |publisher=Microsoft |access-date=August 12, 2014 |archive-url=https://web.archive.org/web/20140814113914/http://www.ntia.doc.gov/files/ntia/microsoft.pdf |archive-date=August 14, 2014 |url-status=live}}</ref><br />
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In April 2016, the company [[Microsoft v. United States (2016)|sued the U.S. government]], arguing that secrecy orders were preventing the company from disclosing warrants to customers in violation of the company's and customers' rights. Microsoft argued that it was unconstitutional for the government to indefinitely ban Microsoft from informing its users that the government was requesting their emails and other documents, and that the [[Fourth Amendment to the United States Constitution|Fourth Amendment]] made it so people or businesses had the right to know if the government searches or seizes their property. On October 23, 2017, Microsoft said it would drop the lawsuit as a result of a policy change by the [[United States Department of Justice]] (DoJ). The DoJ had "changed data request rules on alerting Internet users about agencies accessing their information."<br />
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== Corporate identity ==<br />
=== Corporate culture ===<br />
Technical reference for developers and articles for various Microsoft magazines such as ''Microsoft Systems Journal'' (MSJ) are available through the [[Microsoft Developer Network]] (MSDN). MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software.<ref>{{Cite web |url=http://msdn.microsoft.com/en-us/ms123402.aspx?missingurl=%2fsubscriptions%2ffaq%2fdefault.aspx |publisher=Microsoft |title=MSDN Subscription FAQ |access-date=July 3, 2006 |archive-url=https://web.archive.org/web/20090112083150/http://msdn.microsoft.com/en-us/ms123402.aspx?missingurl=%2Fsubscriptions%2Ffaq%2Fdefault.aspx |archive-date=January 12, 2009 |url-status=live}}</ref><ref>{{Cite web |url=https://www.microsoft.com/msj/ |title=Microsoft Systems Journal Homepage |publisher=Microsoft |date=April 15, 2004 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080725152056/http://www.microsoft.com/msj/ |archive-date=July 25, 2008 |url-status=dead}}</ref> In April 2004 Microsoft launched a community site for developers and users, titled [[Channel 9 (Microsoft)|Channel 9]], that provides a [[wiki]] and an [[Internet forum]].<ref>{{Cite web |last=Hobson |first=Neville |url=http://www.webpronews.com/topnews/2005/04/11/microsofts-channel-and-cultural-rules |title=Microsoft's Channel 9 And Cultural Rules |work=WebProNews |publisher=iEntry Inc |date=April 11, 2005 |access-date=July 3, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20080420185313/http://www.webpronews.com/topnews/2005/04/11/microsofts-channel-and-cultural-rules |archivedate=April 20, 2008}}</ref> Another community site that provides daily [[Podcast#Video podcasts|videocasts]] and other services, On10.net, launched on March 3, 2006.<ref>{{Cite web |url=http://www.On10.net |title=On10.net homepage |publisher=Microsoft |access-date=May 4, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20060428070407/http://www.on10.net/ |archivedate=April 28, 2006}}</ref> Free technical support is traditionally provided through online [[Usenet]] newsgroups, and [[CompuServe]] in the past, monitored by Microsoft employees; there can be several newsgroups for a single product. Helpful people can be elected by peers or Microsoft employees for [[Microsoft Most Valuable Professional]] (MVP) status, which entitles them to a sort of special social status and possibilities for awards and other benefits.<ref>{{Cite news |url=https://www.boston.com/business/globe/articles/2005/06/13/somehow_usenet_lumbers_on/ |title=Somehow, Usenet lumbers on |last=Bray |first=Hiawatha |date=June 13, 2005 |access-date=July 3, 2006 |work=The Boston Globe |url-status=dead |archiveurl=https://web.archive.org/web/20090322135139/http://www.boston.com/business/globe/articles/2005/06/13/somehow_usenet_lumbers_on |archivedate=March 22, 2009}}</ref><br />
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Noted for its internal [[lexicon]], the expression "[[eating your own dog food]]" is used to describe the policy of using pre-release and beta versions of products inside Microsoft in an effort to test them in "real-world" situations.<ref>{{Cite web |title=Microsoft tests its own dog food |url=http://news.zdnet.com/2100-3513_22-5047467.html |archiveurl=https://web.archive.org/web/20070108214545/http://news.zdnet.com/2100-3513_22-5047467.html |archivedate=January 8, 2007 |work=[[ZDNet]] |publisher=[[CBS Interactive]] |date=July 21, 2003 |access-date=October 9, 2005}}</ref> This is usually shortened to just "dog food" and is used as noun, verb, and adjective. Another bit of [[jargon]], [[FYIFV]] or FYIV ("Fuck You, I'm [Fully] Vested"), is used by an employee to indicate they are [[financial independence|financially independent]] and can avoid work anytime they wish.<ref>{{Cite journal |last=Heilemann |first=John |authorlink=John Heilemann |title=The Truth, The Whole Truth, and Nothing But The Truth |url=https://www.wired.com/2000/11/microsoft-7/ |journal=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |date=November 2000 |access-date=September 30, 2007 |url-status=live |archiveurl=https://web.archive.org/web/20080724133013/http://www.wired.com/wired/archive/8.11/microsoft_pr.html |archivedate=July 24, 2008}}</ref> The company is also known for its hiring process, mimicked in other organizations and dubbed the "[[Microsoft interview]]", which is notorious for off-the-wall questions such as "Why is a [[manhole cover]] round?".<ref>{{Cite web |url=http://g4tv.com/screensavers/features/6282/square_manhole_covers_and_crazy_questions.html |title=Square Manhole Covers and Crazy Questions |work=G4TV.com |last=Poundstone |first=William |date=May 21, 2003 |access-date=July 1, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20051114175326/http://www.g4tv.com/screensavers/features/6282/Square_Manhole_Covers_and_Crazy_Questions.html |archivedate=November 14, 2005}}</ref><br />
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Microsoft is an outspoken opponent of the cap on [[H-1B visa]]s, which allow companies in the U.S. to employ certain foreign workers. Bill Gates claims the cap on H1B visas makes it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap" in 2005.<ref>{{Cite web |url=http://www.internetnews.com/bus-news/article.php/3500986 |title=Gates Rakes Congress on H1B Visa Cap |last=Mark |first=Roy |work=internetnews.com |date=April 27, 2005 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080610153421/http://www.internetnews.com/bus-news/article.php/3500986 |archive-date=June 10, 2008 |url-status=live}}</ref> Critics of H1B visas argue that relaxing the limits would result in increased unemployment for U.S. citizens due to H1B workers working for lower salaries.<ref>{{Cite web |url=https://www.npr.org/templates/story/story.php?storyId=88154016 |title=Bill Gates Targets Visa Rules for Tech Workers |work=NPR |date=March 12, 2008 |access-date=July 6, 2010 |archive-url=https://web.archive.org/web/20100424010916/http://www.npr.org/templates/story/story.php?storyId=88154016 |archive-date=April 24, 2010 |url-status=live}}</ref> The [[Human Rights Campaign]] Corporate Equality Index, a report of how progressive the organization deems company policies towards [[LGBT]] employees, rated Microsoft as 87% from 2002 to 2004 and as 100% from 2005 to 2010 after they allowed gender expression.<ref>{{Cite web |title=Corporate Equality Index Archive |url=http://www.hrc.org/about_us/7115.htm |publisher=Human Rights Campaign Foundation |access-date=July 17, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100703003315/http://www.hrc.org/about_us/7115.htm |archivedate=July 3, 2010}}</ref><br />
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In August 2018, Microsoft implemented a policy for all companies providing subcontractors to require 12 weeks of paid parental leave to each employee. This expands on the former requirement from 2015 requiring 15 days of paid vacation and sick leave each year.<ref>{{Cite news |last1=Dreyfuss |first1=Emily |title=Will Others Follow Microsoft's Lead on Paid Parental Leave? |url=https://www.wired.com/story/will-others-follow-microsoft-on-paid-parental-leave/ |access-date=September 1, 2018 |publisher=WIRED |date=August 31, 2018 |archive-url=https://web.archive.org/web/20180901114448/https://www.wired.com/story/will-others-follow-microsoft-on-paid-parental-leave/ |archive-date=September 1, 2018 |url-status=live}}</ref> In 2015, Microsoft established its own parental leave policy to allow 12 weeks off for parental leave with an additional 8 weeks for the parent who gave birth.<ref>{{cite web |last1=Kastrenakes |first1=Jacob |title=Microsoft says its US contractors must offer paid parental leave |url=https://www.theverge.com/2018/8/31/17806726/microsoft-supplier-paid-parental-leave-requirement |access-date=September 1, 2018 |website=The Verge |date=August 31, 2018 |archive-url=https://web.archive.org/web/20180901155850/https://www.theverge.com/2018/8/31/17806726/microsoft-supplier-paid-parental-leave-requirement |archive-date=September 1, 2018 |url-status=live}}</ref><br />
<br />
=== Environment ===<br />
In 2011, [[Greenpeace]] released a report rating the top ten big brands in [[cloud computing]] on their sources of electricity for their [[data center]]s. At the time, data centers consumed up to 2% of all global electricity and this amount was projected to increase. [[Phil Radford]] of Greenpeace said "we are concerned that this new explosion in electricity use could lock us into old, polluting energy sources instead of the clean energy available today,"<ref>{{Cite web |publisher=[[Greenpeace]] |url=http://www.greenpeace.org/international/Global/international/publications/climate/2011/Cool%20IT/dirty-data-report-greenpeace.pdf |title=Dirty Data Report Card |access-date=August 22, 2013 |archive-url=https://web.archive.org/web/20130910205409/http://www.greenpeace.org/international/Global/international/publications/climate/2011/Cool%20IT/dirty-data-report-greenpeace.pdf |archive-date=September 10, 2013 |url-status=live}}</ref> and called on "Amazon, Microsoft and other leaders of the information-technology industry must embrace clean energy to power their cloud-based data centers."<ref>[http://seattletimes.com/html/opinion/2018176038_guest10radford.html "Amazon, Microsoft: Let's keep 'the cloud' clean"] {{Webarchive|url=https://web.archive.org/web/20131204074032/http://seattletimes.com/html/opinion/2018176038_guest10radford.html |date=December 4, 2013}}, Phil Radford</ref> In 2013, Microsoft agreed to buy power generated by a Texas wind project to power one of its data centers.<ref>[https://www.theguardian.com/environment/2013/nov/04/microsoft-wind-powered-data-centre "Microsoft looks to boost eco credentials with wind-powered data centre"] {{Webarchive|url=https://web.archive.org/web/20170106175010/https://www.theguardian.com/environment/2013/nov/04/microsoft-wind-powered-data-centre |date=January 6, 2017}}, Suzanne Goldenberg</ref> Microsoft is ranked on the 17th place in [[Greenpeace]]'s ''Guide to Greener Electronics'' (16th Edition) that ranks 18 electronics manufacturers according to their policies on toxic chemicals, recycling and climate change.<ref>{{Cite web |url=http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/Previous-Edition-October-2010/ |title=Guide to Greener Electronics&nbsp;– Greenpeace International (16th Edition) |publisher=Greenpeace International |access-date=April 3, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120331130430/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/Previous-Edition-October-2010/ |archivedate=March 31, 2012}}</ref> Microsoft's timeline for phasing out [[brominated flame retardant]] (BFRs) and [[phthalate]]s in all products is 2012 but its commitment to phasing out [[Polyvinyl chloride|PVC]] is not clear. As of January 2011, it has no products that are completely free from PVC and BFRs.<ref>{{Cite web |url=http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Microsoft.pdf |title=Ranking tables October 2010&nbsp;– Greenpeace International |publisher=Greenpeace International |access-date=January 24, 2011 |archive-url=https://web.archive.org/web/20110128162332/http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Microsoft.pdf |archive-date=January 28, 2011 |url-status=live}}</ref><br />
<br />
Microsoft's main U.S. campus received a silver certification from the [[Leadership in Energy and Environmental Design]] (LEED) program in 2008, and it installed over 2,000 [[solar panel]]s on top of its buildings at its [[Silicon Valley]] campus, generating approximately 15 percent of the total energy needed by the facilities in April 2005.<ref name="news1">{{Cite web |url=http://news.cnet.com/Microsoft-vs.-Google-Whos-greener/2100-1022_3-6080297.html?tag=mncol;txt |title=Microsoft vs. Google: Who's greener? |work=CNET |publisher=CBS Interactive |last=Mills |first=Elinor |date=June 6, 2008 |access-date=July 3, 2010}}</ref> Microsoft makes use of alternative forms of transit. It created one of the world's largest private bus systems, the "Connector", to transport people from outside the company; for on-campus transportation, the "Shuttle Connect" uses a large fleet of hybrid cars to save fuel. The company also subsidizes regional [[public transport]], provided by [[Sound Transit]] and [[King County Metro]], as an incentive.<ref name="news1" /><ref>{{Cite web |url=https://www.microsoft.com/environment/our_commitment/articles/alternative_commuting.aspx |title=Fostering Alternative Ways to Commute at Microsoft |publisher=Microsoft |archiveurl=https://web.archive.org/web/20080501154211/http://www.microsoft.com/environment/our_commitment/articles/alternative_commuting.aspx |archivedate=May 1, 2008}}</ref> In February 2010 however, Microsoft took a stance against adding additional public transport and [[high-occupancy vehicle lane|high-occupancy vehicle]] (HOV) lanes to the [[Washington State Route 520|State Route 520]] and [[Evergreen Point Floating Bridge|its floating bridge]] connecting Redmond to Seattle; the company did not want to delay the construction any further.<ref>{{Cite web |url=http://www.king5.com/news/Microsofts-big-520-advertisement-85031317.html |work=King5 Television News |title=Seattle hires consultant to look at 520 bridge plan |date=February 23, 2010 |access-date=July 3, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100226123840/http://www.king5.com/news/Microsofts-big-520-advertisement-85031317.html |archivedate=February 26, 2010 |df=}}</ref> Microsoft was ranked number 1 in the list of the World's Best Multinational Workplaces by the Great Place to Work Institute in 2011.<ref>{{Cite web |url=http://seattletimes.nwsource.com/html/microsoftpri0/2016631709_microsoft_named_best_multinational_workplace_by_gr.html |title=Microsoft Pri0 &#124; Microsoft named best multinational workplace |publisher=Seattle Times Newspaper |date=October 28, 2011 |access-date=November 3, 2011 |first=Janet I. |last=Tu |archive-url=https://web.archive.org/web/20120711115601/http://seattletimes.nwsource.com/html/microsoftpri0/2016631709_microsoft_named_best_multinational_workplace_by_gr.html |archive-date=July 11, 2012 |url-status=live}}</ref> In January 2020, the company promised to remove from the environment all of the carbon that it has emitted since its foundation in 1975.<ref>{{Cite web|url=https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030/|title=Microsoft will be carbon negative by 2030|last=|first=|date=Jan 16, 2020|website=Official Microsoft Blog|url-status=live|archive-url=|archive-date=|access-date=}}</ref><br />
<br />
Microsoft donates to politicians who deny climate change including [[Jim Inhofe]].<ref>{{Cite web|url=https://popular.info/p/these-corporations-are-quietly-bankrolling|title=These corporations are quietly bankrolling Congress' top climate denier|last=Legum|first=Judd|website=popular.info|access-date=February 7, 2020}}</ref><br />
<br />
=== Headquarters ===<br />
[[File:Aerial Microsoft West Campus August 2009.jpg|thumb|The west campus of the [[Microsoft Redmond campus]]]]<br />
The corporate headquarters, informally known as the [[Microsoft Redmond campus]], is located at One Microsoft Way in Redmond, Washington. Microsoft initially moved onto the grounds of the campus on February 26, 1986, weeks before the company went public on March 13. The headquarters has since experienced multiple expansions since its establishment. It is estimated to encompass over 8&nbsp;million ft<sup>2</sup> (750,000&nbsp;m<sup>2</sup>) of office space and 30,000–40,000 employees.<ref>[https://www.microsoft.com/presspass/inside_ms.mspx Fast Facts About Microsoft] {{Webarchive|url=https://web.archive.org/web/20070809015659/http://www.microsoft.com/presspass/inside_ms.mspx |date=August 9, 2007}}. Microsoft.com. Retrieved on August 25, 2013.</ref> Additional offices are located in [[Bellevue, Washington|Bellevue]] and [[Issaquah, Washington]] (90,000 employees worldwide). The company is planning to upgrade its Mountain View, California, campus on a grand scale. The company has occupied this campus since 1981. In 2016, the company bought the 32-acre campus, with plans to renovate and expand it by 25%.<ref>{{Cite news |title=Microsoft To Buy, Expand Mountain View Campus |url=https://www.bisnow.com/silicon-valley/news/office/microsoft-to-buy-expand-mountain-view-campus-54959 |first=Allison |last=Nagel |work=[[Bisnow Media]] |date=January 25, 2016 |access-date=February 3, 2019 |archive-url=https://web.archive.org/web/20190204074800/https://www.bisnow.com/silicon-valley/news/office/microsoft-to-buy-expand-mountain-view-campus-54959 |archive-date=February 4, 2019 |url-status=live}}</ref> Microsoft operates an East Coast headquarters in [[Charlotte, North Carolina]].<ref>{{Cite web |url=http://safway.com/Projects/Commercial/microsoft.asp?timeline=renovation |title=Microsoft East Coast Headquarters&nbsp;— Safway Services |website=safway.com |access-date=March 28, 2017 |archive-url=https://web.archive.org/web/20170329050044/http://safway.com/Projects/Commercial/microsoft.asp?timeline=renovation |archive-date=March 29, 2017 |url-status=dead}}</ref><br />
<br />
=== Flagship stores ===<br />
[[File:TorontoMicrosoftStore8.JPG|thumb|Microsoft's [[Toronto]] flagship store]]<br />
<br />
On October 26, 2015, the company opened its retail location on Fifth Avenue in New York City. The location features a five-story glass storefront and is 22,270 square feet.<ref>{{Cite journal |title=Your First Look at Microsoft's Massive New Flagship Store |url=https://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |journal=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |access-date=October 27, 2015 |date=October 26, 2015 |archive-url=https://web.archive.org/web/20151027110340/http://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |archive-date=October 27, 2015 |url-status=live}}</ref> As per company executives, Microsoft had been on the lookout for a flagship location since 2009.<ref>{{Cite web |last=Morris |first=Keiko |title=Microsoft Opens Flagship Store on Fifth Avenue |url=https://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |newspaper=Wall Street Journal |access-date=October 27, 2015 |issn=0099-9660 |archive-url=https://web.archive.org/web/20151026172634/http://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |archive-date=October 26, 2015 |url-status=live}}</ref> The company's retail locations are part of a greater<br />
strategy to help build a connection with its consumers. The<br />
opening of the store coincided with the launch of the Surface Book and Surface<br />
Pro 4.<ref>{{Cite web |title=Microsoft opens the doors to its New York City flagship store |url=https://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |website=The Verge |access-date=October 27, 2015 |archive-url=https://web.archive.org/web/20151026221011/http://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |archive-date=October 26, 2015 |url-status=live}}</ref> On November 12, 2015, Microsoft opened a second flagship store, located in Sydney's Pitt Street Mall.<ref>{{Cite web |url=https://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |title=Microsoft to open flagship store in Sydney |date=April 21, 2015 |last=Chanthadavong |first=Aimee |access-date=December 30, 2015 |archive-url=https://web.archive.org/web/20160101064431/http://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |archive-date=January 1, 2016 |url-status=live}}</ref><br />
<br />
=== Logo ===<br />
Microsoft adopted the so-called "''[[Pac-Man]]'' Logo", designed by Scott Baker, in 1987. Baker stated "The new logo, in [[Helvetica]] italic typeface, has a slash between the ''o'' and ''s'' to emphasize the "soft" part of the name and convey motion and speed."<ref>{{Cite book |last=Jha |first=Lakshman |date=2008 |title=Customer Relationship Management: A Strategic Approach |url=https://books.google.com/books?id=NbnZwhUjlF0C |publisher=Global India Publications |page=218 |isbn=978-81-907211-2-7 |access-date=May 1, 2015 |archive-url=https://web.archive.org/web/20190323120123/https://books.google.com/books?id=NbnZwhUjlF0C |archive-date=March 23, 2019 |url-status=live}}</ref> Dave Norris ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter ''O'', nicknamed the ''blibbet'', but it was discarded.<ref>{{Cite web |url=http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx |title=Remember the blibbet |work=Larry Osterman's WebLog |publisher=Microsoft |last=Osterman |first=Larry |date=July 14, 2005 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080803222257/http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx |archive-date=August 3, 2008 |url-status=live}}</ref> Microsoft's logo with the tagline "''Your potential. Our passion.''"&nbsp;— below the main corporate name&nbsp;— is based on a slogan Microsoft used in 2008. In 2002, the company started using the logo in the United States and eventually started a television campaign with the slogan, changed from the previous tagline of ''"[[Where do you want to go today?]]"''<ref name="wherego1">{{Cite web |url=https://www.wired.com/wired/archive/6.12/redmond.html |title=The Rise and Rise of the Redmond Empire |work=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |date=December 1998 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20121106035359/http://www.wired.com/wired/archive/6.12/redmond.html |archive-date=November 6, 2012 |url-status=live}}</ref><ref name="potentialpassion1">{{Cite web |url=http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |title=McCann Thinks Local for Global Microsoft |last=Schmelzer |first=Randi |work=Adweek |date=January 9, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20120828202545/http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |archive-date=August 28, 2012 |url-status=live}}</ref><ref>{{Cite web |url=https://arstechnica.com/news.ars/post/20060123-6031.html |title=Microsoft set to launch new marketing campaign |work=Ars Technica |publisher=Condé Nast Digital |last=Reimer |first=Jeremy |date=January 23, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080918080347/http://arstechnica.com/news.ars/post/20060123-6031.html |archive-date=September 18, 2008 |url-status=live}}</ref> During the private MGX (Microsoft Global Exchange) conference in 2010, Microsoft unveiled the company's next tagline, ''"Be What's Next."''<ref>{{Cite web |url=https://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event/ |title=New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go) |first=Joshua |last=Topolsky |authorlink=Joshua Topolsky |work=[[Engadget]] |publisher=[[AOL]] |date=July 22, 2010 |access-date=August 2, 2012 |archive-url=https://web.archive.org/web/20120816001625/http://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event |archive-date=August 16, 2012 |url-status=live}}</ref> They also had a slogan/tagline "Making it all make sense."<ref>{{Cite book |author=InfoWorld Media Group, Inc. |title=InfoWorld |url=https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |year=1991 |publisher=InfoWorld Media Group, Inc. |page=26 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20190323120125/https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |archive-date=March 23, 2019 |url-status=live}}</ref><br />
<br />
On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in Boston, indicating the company's shift of focus from the classic style to the tile-centric modern interface, which it uses/will use on the Windows Phone platform, Xbox 360, Windows 8 and the upcoming Office Suites.<ref>{{Cite web |last=Meisner |first=Jeffrey |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |publisher=The Official Microsoft Blog |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archivedate=August 25, 2012}}</ref> The new logo also includes four squares with the colors of the then-current Windows logo which have been used to represent Microsoft's four major products: Windows (blue), Office (red), Xbox (green) and Bing (yellow).<ref>{{Cite web |last=Eric |first=Steven H. |url=http://flapship.com/new-microsoft-logo-revealed/ |title=NEW MICROSOFT LOGO REVEALED |publisher=Flapship.com |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825174050/http://flapship.com/new-microsoft-logo-revealed/ |archivedate=August 25, 2012}}</ref> The logo resembles the opening of one of the commercials for [[Windows 95]].<ref>{{Cite web |url=http://www.wpcentral.com/microsofts-new-logo-has-ties-past |title=Microsoft's new logo has ties to the past |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130921053328/http://www.wpcentral.com/microsofts-new-logo-has-ties-past |archive-date=September 21, 2013 |url-status=live}}</ref><ref>{{Cite web |url=http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |title=Microsoft's logo is not new, it's from 1995 |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130728155634/http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |archive-date=July 28, 2013 |url-status=live}}</ref><br />
<br />
<gallery caption="Microsoft logo history" class="center" widths="200"><br />
File:Microsoft logo (1975).svg|1975–1980: First Microsoft logo, in 1975<br />
File:Microsoft logo (1980).png|1980–1982: Second Microsoft logo, in 1980<br />
File:Microsoft Logo Historical.svg|1982–1987: Third Microsoft logo, in 1982<br />
File:Microsoft logo (1987).svg|1987–2012: Microsoft "[[Pac-Man]]" logo, designed by Scott Baker and used from 1987 to 2012<ref name="wherego1" /><ref name="potentialpassion1" /><br />
File:Microsoft logo and wordmark.svg|2012–present: Fifth Microsoft logo, introduced on August 23, 2012<ref>{{Cite web |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |work=Microsoft |date=August 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archivedate=August 25, 2012}}</ref><br />
</gallery><br />
<br />
=== Sponsorship ===<br />
The company was the official jersey sponsor of [[Finland national basketball team|Finland's national basketball team]] at [[EuroBasket 2015]].<ref>[http://www.eurobasket2015.org/en/compID_qMRZdYCZI6EoANOrUf9le2.season_2015.roundID_9322.teamID_281.html Finland | EuroBasket 2015] {{Webarchive|url=https://web.archive.org/web/20150928112312/http://www.eurobasket2015.org/en/compID_qMRZdYCZI6EoANOrUf9le2.season_2015.roundID_9322.teamID_281.html |date=September 28, 2015}}, FIBA.com, Retrieved September 27, 2015.</ref><br />
<br />
=== Philanthropy ===<br />
During the [[COVID-19 pandemic]], Microsoft's president Smith announced that an initial batch of supplies, including 15,000 protection goggles, [[infrared thermometer]]s, medical caps, and protective suits, were donated to Seattle, with further aid to come soon.<ref>{{cite web|url=https://www.businessinsider.com/tech-billionaires-promise-to-donate-18-million-masks-2020-3#apple-minimum-2-million-masks-1|title=Tech billionaires including Tim Cook, Elon Musk, and Mark Zuckerberg promised 18 million masks to fight COVID-19|publisher=Business Insider|accessdate=March 23, 2020}}</ref><br />
<br />
== See also ==<br />
* [[List of investments by Microsoft Corporation]]<br />
* [[List of mergers and acquisitions by Microsoft]]<br />
* [[Microsoft engineering groups]]<br />
* [[Microsoft Enterprise Agreement]]<br />
<br />
== References ==<br />
{{Reflist}}<br />
<br />
== External links ==<br />
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* {{Official website}}<br />
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* {{OpenCorp|Microsoft}}<br />
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[[Category:American brands]]</div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft_Gaming&diff=5086984Microsoft Gaming2025-07-28T19:23:53Z<p>Reference2: </p>
<hr />
<div>{{Infobox company<br />
|name=Microsoft Gaming<br />
|image=Microsoft campus - panoramio.jpg<br />
|image_caption=Microsoft Gaming's headquarters on [[Microsoft campus|West Campus]] in [[Redmond, Washington]]<br />
|founder=[[Phil Spencer (business executive)|Phil Spencer]]<br />
|num_employees=20,100<br />
|peopleAdvanced=No<br />
|industry=[[Video games]]<br />
|otherAdvanced=No<br />
|services={{Flatlist|* [[Xbox Game Pass|Game Pass]]* [[Xbox Cloud Gaming]]* [[Xbox network]]* [[Battle.net]]* [[Microsoft Store]]}}<br />
|revenue={{Increase}} $21.5 billion (2024)<ref>{{cite web|date=July 30, 2024|title=Microsoft Gaming Q4|url=https://gameworldobserver.com/2024/07/31/xbox-revenue-activision-blizzard-impact-q4-fy24#:~:text=As%20Microsoft%20noted%20in%20its%20SEC%20filing%2C%20gaming,in%20%2421.5%20billion%20in%20FY24%2C%20up%2039%25%20year-over-year.|access-date=}}</ref><br />
|finAdvanced=No<br />
|nameAdvanced=No<br />
|logo=Microsoft 2025.jpg<br />
|image_alt=Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation<br />
|type=[[Division (business)|Division]]<br />
|hq_location=[[Microsoft campus|One Microsoft Way]]<br />
|hq_location_city=[[Redmond, Washington]]<br />
|hq_location_country=US<br />
|area_served=Worldwide<br />
|num_employees_year=2024<br />
}}<br />
{{Short description|Division of Microsoft}}{{Not to be confused with|Microsoft Games}}<br />
<br />
{{Good article}}<br />
{{Use mdy dates|date=December 2023}}<br />
<br />
<br />
'''Microsoft Gaming''' is an American multinational video game and digital entertainment division of [[Microsoft]] based in [[Redmond, Washington]], established in 2022. Its five development and publishing labels consist of: [[Xbox Game Studios]], [[Bethesda Softworks]] (publisher of [[ZeniMax Media]]), [[Activision]], [[Blizzard Entertainment]], and [[King (company)|King]] (the latter three are publishers of [[Activision Blizzard]]).<ref>{{Cite web |last=Kerr |first=Chris |date=2023-10-13 |title=Activision Blizzard joins Xbox Game Studios following Microsoft merger |url=https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |access-date=2023-11-14 |website=Game Developer |language=en |archive-date=November 25, 2023 |archive-url=https://web.archive.org/web/20231125201147/https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |url-status=live }}</ref> It produces the [[Xbox]] [[video game console]]s and services, in addition to overseeing production and sales, and is led by [[CEO]] [[Phil Spencer (business executive)|Phil Spencer]], who has overseen Xbox since 2014.<br />
<br />
Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to [[Acquisition of Activision Blizzard by Microsoft|acquire Activision Blizzard]] to unify all of Microsoft's gaming groups within a single division. With the completion of the Activision Blizzard acquisition in 2023, Microsoft became one of the largest gaming companies, the third-[[List of largest video game publishers by revenue|by revenue]] and the largest [[List of largest video game employers|by employment]].<ref name=":0">{{Cite web |last=Vlessing |first=Etan |date=2023-10-24 |title=Xbox Sales Drop But Microsoft's Gaming Division Grows in Revenue |url=https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |access-date=2023-11-14 |website=The Hollywood Reporter |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |url-status=live }}</ref><ref name=":1">{{Cite news |last=Taylor |first=Mollie |date=2022-01-18 |title=Microsoft to acquire Activision Blizzard for $68.7 billion |language=en |work=PC Gamer |url=https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |access-date=2023-11-14 |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021402/https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |url-status=live }}</ref> The company has 500 million monthly active players across all gaming platforms.<ref>{{Cite web |title=Microsoft Gaming Marks 500 Million Monthly Players, Notes Fallout TV Show's Impact On Game Pass |url=https://www.gamespot.com/articles/microsoft-gaming-marks-500-million-monthly-players-notes-fallout-tv-shows-impact-on-game-pass/1100-6525422/ |access-date=2024-12-27 |website=GameSpot |language=en-US}}</ref> <br />
<br />
The division owns [[intellectual property]] for some of the most popular, [[List of best-selling video game franchises|best-selling]], and [[List of highest-grossing media franchises|highest-grossing media franchises]] of all time, including ''[[Call of Duty]]'', ''[[Candy Crush Saga|Candy Crush]]'', ''[[Warcraft]]'', ''[[Halo (franchise)|Halo]]'', ''[[Minecraft (franchise)|Minecraft]]'', and ''[[The Elder Scrolls]]''.<ref name="Good">{{Cite web |last=Good |first=Owen S. |date=2022-01-18 |title=Here's everything Microsoft owns after the Activision Blizzard deal |url=https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |access-date=2023-11-30 |website=Polygon |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |url-status=live }}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Lego&diff=5078140Lego2025-07-26T16:56:51Z<p>Reference2: </p>
<hr />
<div>{{short description|Plastic construction toy}}<br />
{{About|the construction toy|the company|The Lego Group|the Italian newspaper|Leggo|other uses}}<br />
{{pp-move}}<br />
{{pp|reason=Persistent [[WP:Disruptive editing|disruptive editing]]|small=yes}}<br />
{{Use British English|date=October 2018}}<br />
{{Use dmy dates|date=March 2024}}<br />
{{Infobox toy<br />
| name = Lego<br />
| image = Lego system.png<br />
| image_size = 180px<br />
| caption = Logo used since 2025<br />
| type = [[Construction set]]<br />
| inventor = [[Ole Kirk Christiansen]]<br />
| country = [[Denmark]]<br />
| company = [[The Lego Group]]<br />
| from = 1949<br />
| to = present<br />
| website = https://www.lego.com/<br />
| materials = [[Acrylonitrile butadiene styrene]]<br />
}}<br />
<br />
'''Lego''' ({{IPAc-en|ˈ|l|ɛ|ɡ|oʊ|audio=en-us-Lego.oga}}, {{respell|LEG|oh}}; {{IPA|da|ˈle̝ːko|lang}};<ref>{{cite book |last1=Brink |first1=Lars |last2=Lund |first2=Jørn |last3=Heger |first3=Steffen |last4=Jørgensen |first4=J. Normann |year=1991 |title=Den Store Danske Udtaleordbog |publisher=Munksgaard |location=Copenhagen |page=845 |isbn=87-16-06649-9}}</ref> stylised as '''LEGO''') is a line of plastic [[Construction set|construction toys]] manufactured by [[the Lego Group]], a privately held company based in [[Billund, Denmark]]. Lego consists of variously coloured [[Interchangeable parts|interlocking]] plastic bricks made of [[acrylonitrile butadiene styrene]] (ABS) that accompany an array of [[gear]]s, figurines called [[Lego minifigure|minifigures]], and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.<ref name="Lego History-About Us">{{cite web |title=Lego History-About Us |url=http://www.lego.com/en-us/aboutus/lego-group/the_lego_history |website=Lego |access-date=6 September 2015 |url-status=live |archive-url=https://web.archive.org/web/20150905173143/http://www.lego.com/en-us/aboutus/lego-group/the_lego_history |archive-date=5 September 2015}}</ref><ref>{{cite web |title=How a Lego Works |url=http://entertainment.howstuffworks.com/lego.htm&ved=0CDgQFjAJahUKEwiu2PPDsOPHAhXFthoKHf_OBxA&usg=AFQjCNGx38bu4F1dnuEFjSeWcq0LCXXrew |website=How Stuff Works |date=28 June 2006 |access-date=6 September 2015 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131059/https://entertainment.howstuffworks.com/lego.htm |url-status=live}}</ref><br />
<br />
The Lego Group began manufacturing the interlocking toy bricks in 1949. Moulding is done in [[Denmark]], [[Hungary]], [[Mexico]], and [[China]]. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Annual production of the bricks averages approximately 36&nbsp;billion, or about 1140 elements per second. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales.<ref>{{cite news |title=Lego Builds on Its Position as World's No. 1 Toy Maker |url=https://www.wsj.com/articles/lego-builds-on-its-position-as-worlds-no-1-toy-maker-11632843755 |date=28 September 2021 |access-date=16 October 2023 |work=[[The Wall Street Journal]]}}</ref><ref>{{cite news |title=Lego: the brick behemoth that wants to be as big as Disney |url=https://www.ft.com/content/4e212970-273d-44b7-a004-10b0dd550d1c |access-date=16 October 2023 |work=Financial Times |quote=Such innovations have propelled the family-owned toymaker to become one of Europe's biggest corporate success stories.. Lego, with essentially just one product in endless iterations, has become by far the biggest toymaker in the world by sales, and on a different level altogether in terms of profits.}}</ref> {{As of|2015|July}}, 600&nbsp;billion Lego parts had been produced.<ref>{{cite news |title=The message is the medium |url=https://ipo.blog.gov.uk/2016/12/13/the-message-is-the-medium/ |access-date=20 August 2022 |website=Intellectual Property Office blog. Gov.uk |archive-date=20 August 2022 |archive-url=https://web.archive.org/web/20220820002138/https://ipo.blog.gov.uk/2016/12/13/the-message-is-the-medium/ |url-status=live}}</ref><br />
<br />
Lego maintains a large fan community based around building competitions and custom creations, and [[List of Lego films and TV series|a range of films]], [[List of Lego video games|games]], and ten [[Legoland]] amusement parks have been developed under the brand.</div>Reference2https://en.everybodywiki.com/index.php?title=Lego&diff=5075583Lego2025-07-26T01:23:17Z<p>Reference2: Created page with "{{short description|Plastic construction toy}} {{About|the construction toy|the company|The Lego Group|the Italian newspaper|Leggo|other uses}} {{pp-move}} {{pp|reason=Persistent disruptive editing|small=yes}} {{Use British English|date=October 2018}} {{Use dmy dates|date=March 2024}} {{Infobox toy | name = Lego | image = LEGO logo.svg | image_size = 180px | caption = Logo used since 1998 | type = Construction set | inventor = Ole Kirk Chr..."</p>
<hr />
<div>{{short description|Plastic construction toy}}<br />
{{About|the construction toy|the company|The Lego Group|the Italian newspaper|Leggo|other uses}}<br />
{{pp-move}}<br />
{{pp|reason=Persistent [[WP:Disruptive editing|disruptive editing]]|small=yes}}<br />
{{Use British English|date=October 2018}}<br />
{{Use dmy dates|date=March 2024}}<br />
{{Infobox toy<br />
| name = Lego<br />
| image = LEGO logo.svg<br />
| image_size = 180px<br />
| caption = Logo used since 1998<br />
| type = [[Construction set]]<br />
| inventor = [[Ole Kirk Christiansen]]<br />
| country = [[Denmark]]<br />
| company = [[The Lego Group]]<br />
| from = 1949<br />
| to = present<br />
| website = https://www.lego.com/<br />
| materials = [[Acrylonitrile butadiene styrene]]<br />
}}<br />
<br />
'''Lego''' ({{IPAc-en|ˈ|l|ɛ|ɡ|oʊ|audio=en-us-Lego.oga}}, {{respell|LEG|oh}}; {{IPA|da|ˈle̝ːko|lang}};<ref>{{cite book |last1=Brink |first1=Lars |last2=Lund |first2=Jørn |last3=Heger |first3=Steffen |last4=Jørgensen |first4=J. Normann |year=1991 |title=Den Store Danske Udtaleordbog |publisher=Munksgaard |location=Copenhagen |page=845 |isbn=87-16-06649-9}}</ref> stylised as '''LEGO''') is a line of plastic [[Construction set|construction toys]] manufactured by [[the Lego Group]], a privately held company based in [[Billund, Denmark]]. Lego consists of variously coloured [[Interchangeable parts|interlocking]] plastic bricks made of [[acrylonitrile butadiene styrene]] (ABS) that accompany an array of [[gear]]s, figurines called [[Lego minifigure|minifigures]], and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.<ref name="Lego History-About Us">{{cite web |title=Lego History-About Us |url=http://www.lego.com/en-us/aboutus/lego-group/the_lego_history |website=Lego |access-date=6 September 2015 |url-status=live |archive-url=https://web.archive.org/web/20150905173143/http://www.lego.com/en-us/aboutus/lego-group/the_lego_history |archive-date=5 September 2015}}</ref><ref>{{cite web |title=How a Lego Works |url=http://entertainment.howstuffworks.com/lego.htm&ved=0CDgQFjAJahUKEwiu2PPDsOPHAhXFthoKHf_OBxA&usg=AFQjCNGx38bu4F1dnuEFjSeWcq0LCXXrew |website=How Stuff Works |date=28 June 2006 |access-date=6 September 2015 |archive-date=10 January 2021 |archive-url=https://web.archive.org/web/20210110131059/https://entertainment.howstuffworks.com/lego.htm |url-status=live}}</ref><br />
<br />
The Lego Group began manufacturing the interlocking toy bricks in 1949. Moulding is done in [[Denmark]], [[Hungary]], [[Mexico]], and [[China]]. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Annual production of the bricks averages approximately 36&nbsp;billion, or about 1140 elements per second. One of Europe's biggest companies, Lego is the largest toy manufacturer in the world by sales.<ref>{{cite news |title=Lego Builds on Its Position as World's No. 1 Toy Maker |url=https://www.wsj.com/articles/lego-builds-on-its-position-as-worlds-no-1-toy-maker-11632843755 |date=28 September 2021 |access-date=16 October 2023 |work=[[The Wall Street Journal]]}}</ref><ref>{{cite news |title=Lego: the brick behemoth that wants to be as big as Disney |url=https://www.ft.com/content/4e212970-273d-44b7-a004-10b0dd550d1c |access-date=16 October 2023 |work=Financial Times |quote=Such innovations have propelled the family-owned toymaker to become one of Europe's biggest corporate success stories.. Lego, with essentially just one product in endless iterations, has become by far the biggest toymaker in the world by sales, and on a different level altogether in terms of profits.}}</ref> {{As of|2015|July}}, 600&nbsp;billion Lego parts had been produced.<ref>{{cite news |title=The message is the medium |url=https://ipo.blog.gov.uk/2016/12/13/the-message-is-the-medium/ |access-date=20 August 2022 |website=Intellectual Property Office blog. Gov.uk |archive-date=20 August 2022 |archive-url=https://web.archive.org/web/20220820002138/https://ipo.blog.gov.uk/2016/12/13/the-message-is-the-medium/ |url-status=live}}</ref><br />
<br />
Lego maintains a large fan community based around building competitions and custom creations, and [[List of Lego films and TV series|a range of films]], [[List of Lego video games|games]], and ten [[Legoland]] amusement parks have been developed under the brand.</div>Reference2https://en.everybodywiki.com/index.php?title=Tostitos&diff=5058054Tostitos2025-07-18T13:33:23Z<p>Reference2: </p>
<hr />
<div>{{Short description|American brand of snacks}}<br />
{{distinguish|Totino's}}<br />
{{Lead too short|date=November 2021}}<br />
{{infobox brand<br />
| name = Tostitos<br />
| logo = Tostitos brand logo.png<br />
| logo_size = 200<br />
| image = 2019-12-16 15 52 18 Tostitos Bite Size tortilla chips and Salsa Con Queso dip in the Dulles section of Sterling, Loudoun County, Virginia.jpg<br />
| image_size = 200<br />
| caption = Tostitos Bite Size tortilla chips <br>and ''Salsa con Queso'' dip<br />
| type = [[Tortilla chips]], [[salsa (sauce)|salsa]]<br />
| currentowner = [[PepsiCo]]<br />
| producedby = [[Frito-Lay]] <br> [[The Smith's Snackfood Company|Smith's]] (Australia)<br />
| origin = United States<br />
| introduced = {{Start date and age|1979}}<br />
| discontinued = <br />
| related = <br />
| markets = <br />
| previousowners = <br />
| trademarkregistrations = <br />
| ambassador = <br />
| tagline = "Bring the party"<br />
| website = {{url|https://www.tostitos.com/|tostitos.com}}<br />
}}<br />
'''Tostitos''' is a [[Frito-Lay]] brand of [[tortilla chip]]s and [[Chips and dip|accompanying dips]], especially [[salsa (food)|salsa]] and [[chile con queso|queso]].<br />
<br />
== Varieties ==<br />
There are many varieties of Tostitos chips:<br />
{{multiple image<br />
|align = right<br />
|perrow = 2<br />
|total_width= 300<br />
|image1 = 2019-12-17 15 20 06 Tostitos Bite Size tortilla chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg<br />
|caption1 = Bite Size<br />
|image2 = 2021-08-12 17 16 46 A sample of Tostitos Scoops! in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg<br />
|caption2 = Scoops<br />
|image3 = 2020-02-14 04 53 05 A sample of Tostito's Mild Chunky Salsa in the Dulles section of Sterling, Loudoun County, Virginia.jpg<br />
|caption3 = Chunky Salsa<br />
|image4 = 2021-03-13 15 40 15 An open small container of Tostitos Medium Nacho Cheese Dip in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg<br />
|caption4 = Nacho Cheese Dip<br />
}}<br />
* Tostitos ''Gold'' (and bite size ''Gold'') - a thicker and larger version of the original, advertised to hold the thickest of dips; the bite size chips are smaller. Initially very popular,<ref>{{cite web|url=https://www.usatoday.com/money/advertising/adtrack/2003-02-09-tostitos_x.htm|title=USATODAY.com - Buyers seek hard-to-find Tostitos Gold|work=USAToday.com|access-date=29 April 2015|archive-date=2011-06-04|archive-url=https://web.archive.org/web/20110604061320/http://www.usatoday.com/money/advertising/adtrack/2003-02-09-tostitos_x.htm|url-status=live}}</ref> this variety has been quietly discontinued.<ref>{{cite web|url=http://www.fritolay.com/our-snacks/tostitos.html|title=Snacks|work=FritoLay.com|access-date=29 April 2015|archive-date=18 October 2014|archive-url=https://web.archive.org/web/20141018203307/http://www.fritolay.com/our-snacks/tostitos.html|url-status=live}}</ref><ref>{{usurped|1=[https://web.archive.org/web/20110711111030/http://www.goodguide.com/products/229041-tostitos-gold-tortilla-chips Goodguide.com]}}</ref><br />
* Tostitos ''Hint Of Guacamole'' - a version with [[guacamole]] flavoring added.<br />
* Tostitos ''Hint of Jalapeño'' - a version with jalapeño pepper flavoring added.<br />
* Tostitos ''Hint of Lime'' - a version with lime flavoring added.<br />
* Tostitos ''Hint of Pepper Jack'' - a version with pepper jack cheese flavoring added.<br />
* Tostitos ''Spicy Quesadilla'' - artificial cheese and other spicy flavors added.<br />
* Tostitos ''Hint of Multigrain'' - a version with whole wheats and grains flavoring added.<br />
* Tostitos ''Flour Tortilla'' - made with flour (instead of just corn) for a milder flavor for dipping with a broader range of dips beyond Mexican-style dips (salsa, queso/cheese dip, etc.).<br />
* Tostitos ''Restaurant Style'' - A much larger triangular style chip, similar to what is used in traditional Mexican-style restaurants. Also available in ''Light'', advertised to be made with [[olestra]], reducing fat and calories.<br />
* Tostitos ''Scoops'' - a tortilla chip molded into the shape of a bowl that allows for easier scooping of salsas and dips. Also available in ''Baked'', advertised to have half the fat of normal tostitos scoops. Recently released "Hint Of Jalapeño".<br />
* Tostitos ''Natural'' (or "''Simply'' Tostitos") - an organic tortilla chip that advertises "no artificial ingredients". Available in [[blue corn]] and yellow corn.<br />
* Tostitos ''Rounds'' (and bite size ''Rounds'') - made to be flat and cut in a circle; the bite size chips are smaller.<br />
* Tostitos ''Rolls'' - introduced this party staple, a corn tortilla chip, and tube-like shape and hearty crunch.<br />
* Tostitos ''Cantina'' - introduced in 2012, a style of restaurant-inspired chips that targets the [[Millennials|Millennial]] generation. There are several varieties of Cantina chips, including Cantina Thin & Crispy, and Cantina Traditional.<ref>{{Cite news|url=http://www.marketwatch.com/story/tostitos-cantina-chip-trys-to-lure-millenials-2012-12-12|title=Tostitos Cantina Chip trys to lure millenials &#91;sic&#93;|last=Ziobro|first=Paul|date=December 12, 2012|newspaper=MarketWatch|access-date=February 27, 2017|archive-date=December 31, 2016|archive-url=https://web.archive.org/web/20161231075137/http://www.marketwatch.com/story/tostitos-cantina-chip-trys-to-lure-millenials-2012-12-12|url-status=live}}</ref><br />
*Tostitos ''Salsa Verde''<br />
<br />
Some Frito-Lay brand seasoned products, including some flavors of Tostitos, contain pork [[enzymes]] in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop "unique flavors".<ref>{{cite web|url=http://www.fritolay.com/your-health/seasoned-products-made-without-porcine-enzymes.html|title=Nutrition|work=FritoLay.com|access-date=May 2, 2015|archive-date=May 4, 2010|archive-url=https://web.archive.org/web/20100504142407/http://www.fritolay.com/your-health/seasoned-products-made-without-porcine-enzymes.html|url-status=live}}</ref> The presence of pig-derived ingredients makes them unsuitable for [[vegetarians]], [[vegans]], as well as non-[[Kashrut|kosher]] and non-''[[Halal#Foods|halal]]''.<br />
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== Sports ==<br />
[[File:Fiesta Bowl 2006 from Flickr 81639095.jpg|thumb|The [[2006 Fiesta Bowl|2006 Tostitos Fiesta Bowl]]]]<br />
From 1995 to 2014, Tostitos was the title sponsor of the [[Fiesta Bowl]], one of the four American college football games that would make up the [[Bowl Championship Series]], the former unofficial national championship of the Division I [[Football Bowl Subdivision]] (formerly Division I-A). The game was played at [[Sun Devil Stadium]] in [[Tempe, Arizona]] through 2006 before moving to [[State Farm Stadium|University of Phoenix Stadium]] in [[Glendale, Arizona]] in 2007. On June 9, 2014, Frito-Lay withdrew their sponsorship of the Fiesta Bowl citing the higher costs of sponsoring the event through the new College Football Playoff system.<ref>{{cite web|url=http://www.sportsbusinessdaily.com/Journal/Issues/2014/06/09/Colleges/Bowl-sponsorships.aspx|title=Discover, Tostitos to end bowl title deals|work=sportsbusinessdaily.com|access-date=29 April 2015|archive-date=7 January 2015|archive-url=https://web.archive.org/web/20150107163729/http://www.sportsbusinessdaily.com/Journal/Issues/2014/06/09/Colleges/Bowl-sponsorships.aspx|url-status=live}}</ref><br />
<br />
Following the 2006 season, Tostitos was the title sponsor for the [[BCS National Championship Game]], a new game matching the number one and two teams in the final BCS standings. The title sponsor for the championship game rotated depending upon which site is hosting the 1 vs. 2 matchup.<br />
<br />
== See also ==<br />
* [[Chips and dip]]<br />
* [[Walking taco]], also known as Tostilocos, after Tostitos; street food from [[Tijuana]].<br />
<br />
== References ==<br />
{{Reflist}}<br />
<br />
==External links==<br />
{{commons category}}<br />
* {{official website}}<br />
<!-- Per [[WP:ELMINOFFICIAL]], choose one official website only --><br />
<!--<br />
======================== {{No more links}} ============================<br />
| PLEASE BE CAUTIOUS IN ADDING MORE LINKS TO THIS ARTICLE. Wikipedia |<br />
| is not a collection of links nor should it be used for advertising. |<br />
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| Excessive or inappropriate links WILL BE DELETED. |<br />
| See [[Wikipedia:External links]] & [[Wikipedia:Spam]] for details. |<br />
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| If there are already plentiful links, please propose additions or |<br />
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| to the relevant category at the Open Directory Project (dmoz.org) |<br />
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|======================== {{No more links}} ==========================|<br />
--><br />
{{Frito Lay}}<br />
<br />
[[Category:Frito-Lay brands]]<br />
[[Category:Brand name snack foods]]<br />
[[Category:Products introduced in 1979]]</div>Reference2https://en.everybodywiki.com/index.php?title=Roblox&diff=5037937Roblox2025-07-09T14:40:03Z<p>Reference2: Image and caption</p>
<hr />
<div>{{For|the parent company that develops the platform|Roblox Corporation}}{{Distinguish|Robox}}<br />
{{pp-move-indef}}<br />
{{Short description|Multiplayer game creation platform}}<br />
{{pp-30-500|small=yes}}<br />
{{Use mdy dates|date=February 2021}}<br />
{{Use American English|date=February 2021}}<br />
{{Infobox video game<br />
| italic title = no<br />
| title = {{noitalics|Roblox}}<br />
| caption = Logo since 2025<br />
| image = Roblox 2004 alt.svg<br />
| developer = [[Roblox Corporation]]<br />
| released = {{collapsible list|title={{nobold|September 1, 2006}}|{{Unbulleted list<br />
|'''Windows'''|September 1, 2006<br />
|'''iOS'''|December 11, 2012<br />
|'''Android'''|July 16, 2014<br />
|'''Xbox One'''|November 20, 2015<br />
|'''Meta Quest 2''', '''Quest Pro'''|September 2023<br />
|'''PS4''', '''PS5'''|October 10, 2023<br />
}}}}<br />
| genre = [[Game creation system]], [[massively multiplayer online game]]<br />
| platforms = {{ubl|[[Windows]]|[[macOS]]|[[iOS]]|[[Android (operating system)|Android]]|[[Xbox One]]|[[Meta Quest 2]]|[[Meta Quest Pro]]|[[PlayStation 4]]|[[PlayStation 5]]}}<br />
| designer = [[David Baszucki]]<br />Erik Cassel<br />
| modes = [[Single-player]], [[multiplayer]]<br />
| publisher = Roblox Corporation<br />
}}<br />
<br />
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'''''Roblox''''' is an online [[Video game|game]] [[Computing platform|platform]] and [[game creation system]] developed by [[Roblox Corporation]] that allows users to [[Computer programming|program]] games and play games created by other users. Created by [[David Baszucki]] and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple genres coded in the [[programming language]] [[Lua (programming language)|Lua]]. For most of ''Roblox''<nowiki>'</nowiki>s history, it was relatively small, both as a platform and a company. ''Roblox'' began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the [[Impact of the COVID-19 pandemic on the video game industry|COVID-19 pandemic]].<ref name=Levy/><ref>{{Cite web |last=Morrison |first=Sherwood |date=July 12, 2019 |title=How Roblox avoided the gaming graveyard and grew into a $2.5B company |url=https://techcrunch.com/2019/07/11/how-roblox-avoided-the-gaming-graveyard-and-grew-into-a-2-5b-company/ |access-date=August 28, 2020 |website=[[TechCrunch]]}}</ref><br />
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''Roblox'' is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, ''Roblox'' had over 164 million monthly active users, including more than half of all American children under 16.<ref name="NYTimes">{{Cite news |last=Browning |first=Kellen |date=August 16, 2020 |title=You May Not Know This Pandemic Winner, but Your Tween Probably Does |url=https://www.nytimes.com/2020/08/16/technology/roblox-tweens-videogame-coronavirus.html |archive-url=https://web.archive.org/web/20200816195005/https://www.nytimes.com/2020/08/16/technology/roblox-tweens-videogame-coronavirus.html |archive-date=2020-08-16 |url-access=subscription |url-status=live |access-date=August 17, 2020 |work=[[The New York Times]]}}</ref><ref name="Verge">{{Cite web |last=Lyles |first=Taylor |date=July 21, 2020 |title=Over half of US kids are playing Roblox, and it's about to host Fortnite-esque virtual parties too |url=https://www.theverge.com/2020/7/21/21333431/roblox-over-half-of-us-kids-playing-virtual-parties-fortnite |access-date=July 23, 2020 |website=[[The Verge]]}}</ref> Although ''Roblox'' has received generally positive reviews from critics, it has faced criticism for its moderation, [[microtransaction]]s, and exploitative practices directed toward children.<br />
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== Overview ==<br />
=== Roblox Studio ===<br />
[[File:Roblox Studio logo 2021 present.svg|thumb|upright|The Roblox Studio logo|alt=Two blue polygons with a gap in between them.|100px]]<br />
''[https://retargetingnews.com/roblox-important-things-to-know-more-about-now-gg-roblox/ Roblox]'' allows players to create their own games using its proprietary engine, Roblox Studio, which can then be played by other users.<ref>{{Cite news |last=Dredge |first=Stuart |date=September 29, 2019 |title=All you need to know about Roblox |url=https://www.theguardian.com/games/2019/sep/28/roblox-guide-children-gaming-platform-developer-minecraft-fortnite |access-date=April 21, 2020 |work=[[The Guardian]]}}</ref> Games (called "experiences" by the corporation) are made with an object-oriented & open-source programming language based on Lua, known as LuaU.<ref name="PCN">{{Cite web |last=Shepherd |first=Harry |date=August 13, 2018 |title=The best Roblox games |url=https://www.pcgamesn.com/best-roblox-games |url-status=live |archive-url=https://web.archive.org/web/20181129031549/https://www.pcgamesn.com/best-roblox-games |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=[[PCGamesN]]}}</ref><ref>{{Cite web |last=Vanbrocklin |first=Tyler |date=December 26, 2012 |title=How to Learn Roblox and Roblox Studio |url=https://gamedevelopment.tutsplus.com/articles/how-to-learn-roblox-and-roblox-studio--gamedev-2304 |access-date=June 7, 2020 |website=Game Development Envato Tuts+}}</ref> Users are able to create purchasable content through one-time purchases, known as "game passes", as well as [[microtransaction]]s which can be purchased more than once, known as "developer products" or "products".<ref>{{cite web|url=https://theconversation.com/why-is-kids-video-game-roblox-worth-38-billion-and-what-do-parents-need-to-know-157133|title=Why is kids' video game Roblox worth $38 billion and what do parents need to know?|website=[[The Conversation (website)|The Conversation]]|last1=Carter|first1=Marcus|last2=Mavoa|first2=Jane|date=March 17, 2021|access-date=March 28, 2021}}</ref><ref>{{Cite news |last=Cao |first=Jing |date=March 14, 2017 |title=Roblox Unearths $92 Million to Challenge Microsoft's Minecraft |url=https://www.bloomberg.com/news/articles/2017-03-14/roblox-unearths-92-million-to-challenge-microsoft-s-minecraft |url-status=live |archive-url=https://web.archive.org/web/20180821093935/https://www.bloomberg.com/news/articles/2017-03-14/roblox-unearths-92-million-to-challenge-microsoft-s-minecraft |archive-date=August 21, 2018 |access-date=February 6, 2018 |work=[[Bloomberg News]]}}</ref> The majority of games produced using Roblox Studio are developed by minors, and a total of 20 million games a year are produced using it.<ref name="Study">{{Cite web |last1=Douthwaite |first1=Andrew |last2=Warneford |first2=Matthew |last3=Pierce |first3=Matt |year=2020 |title=Dubit Guide to Roblox for Brands |url=https://docsend.com/view/yytafca42a83pbgq |access-date=July 10, 2020 |website=DocSend |publisher=[[Dubit Limited]] |page=5}}</ref><ref name=NYTimes/><br />
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=== Items and currency ===<br />
[[File:Robux 2019 Logo gold.svg|thumb|Logo of the virtual currency "Robux"|100px]]<br />
''Roblox'' allows players to buy, sell, and create virtual items which can be used to decorate their virtual character that serves as their [[avatar (computing)|avatar]] on the platform.<ref name=NYTimes/> Clothes can be bought by anyone, but only players with a Premium membership can sell them.<ref>{{Cite web |last=Phillips |first=Catherine |date=July 17, 2017 |title=Roblox: Everything you need to know about the online game your children are obsessed with |url=http://metro.co.uk/2017/07/17/roblox-everything-you-need-to-know-about-the-online-game-your-children-are-obsessed-with-6779913/ |url-status=live |archive-url=https://web.archive.org/web/20181129201140/https://metro.co.uk/2017/07/17/roblox-everything-you-need-to-know-about-the-online-game-your-children-are-obsessed-with-6779913/ |archive-date=November 29, 2018 |access-date=February 6, 2018 |website=[[Metro (British newspaper)|Metro]]}}</ref>{{better source needed|date=March 2021|reason=Statement is definitely true, but [[WP:RSP|''Metro'' is a generally unreliable tabloid.]]}} Only ''Roblox'' administrators can sell accessories, body parts, gear, and packages under the official ''Roblox'' user account;<ref name="bizjournals">{{Cite news |last=Procter |first=Richard |date=May 17, 2017 |title=Roblox lets users build their own virtual world |url=https://www.bizjournals.com/sanfrancisco/news/2017/05/17/tech-awards-2017-gaming-esports-roblox-virtual.html |url-status=live |archive-url=https://web.archive.org/web/20181129201849/https://www.bizjournals.com/sanfrancisco/news/2017/05/17/tech-awards-2017-gaming-esports-roblox-virtual.html |archive-date=November 29, 2018 |access-date=February 6, 2018 |work=[[San Francisco Business Times]]}}</ref> virtual hats and accessories can also be published by a select few users with past experience working with Roblox Corporation.<ref>{{Cite web |last1=givenothingback |last2=Captain_Rando |date=August 16, 2019 |title=Paving the Road to a User-Generated Catalog |url=https://blog.roblox.com/2019/08/paving-road-user-generated-catalog/ |access-date=June 4, 2020 |website=Roblox Blog |language=en-US}}</ref><ref>{{Cite web |last=coefficients |date=August 15, 2019 |title=UGC Catalog is Now Live! |url=https://devforum.roblox.com/t/ugc-catalog-is-now-live/331405 |access-date=June 4, 2020 |website=Roblox Developer Forum |language=en-US}}</ref> There are several individuals who design items as a full-time job, with the highest-earning creators making over $100,000 a year off item sales.<ref>{{Cite web |last=McDowell |first=Maghan |date=April 14, 2020 |title=Digital fashion surges in a sales downturn |url=https://www.voguebusiness.com/technology/digital-fashion-surges-in-a-sales-downturn-forma-drest |access-date=September 1, 2020 |website=[[Vogue (magazine)|Vogue Business]]}}</ref> Items with a limited edition status can only be traded between or sold by users with a Roblox Premium membership.<ref>{{Cite web |last=Jagneaux |first=David |date=December 15, 2017 |title=Roblox 101: Getting Started With Robux and The Builders Club |url=https://www.geek.com/games/roblox-101-getting-started-with-robux-and-the-builders-club-1725962/ |url-status=live |archive-url=https://web.archive.org/web/20181129202401/https://www.geek.com/games/roblox-101-getting-started-with-robux-and-the-builders-club-1725962/ |archive-date=November 29, 2018 |access-date=February 6, 2018 |website=[[Geek.com]]}}</ref><br />
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Robux allows players to buy various items, and are obtained by purchase with real currency, from a stipend given to members with premium membership, and from other players by producing and selling virtual content in ''Roblox''.<ref name="heavy">{{Cite web |last=Fennimore |first=Jack |date=July 12, 2017 |title=Roblox: 5 Fast Facts You Need to Know |url=https://heavy.com/games/2017/07/roblox-youtube-free-download-corporation-baszucki-cassel-nerfmodder/ |url-status=live |archive-url=https://web.archive.org/web/20181129032712/https://heavy.com/games/2017/07/roblox-youtube-free-download-corporation-baszucki-cassel-nerfmodder/ |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=[[Heavy.com|Heavy]]}}</ref><ref>{{Cite web |last=Jagneaux |first=David |date=December 8, 2017 |title=Roblox 101: How To Avoid Free Robux Scams |url=https://www.geek.com/games/roblox-101-how-to-avoid-free-robux-scams-1725253/ |url-status=live |archive-url=https://web.archive.org/web/20181129210131/https://www.geek.com/games/roblox-101-how-to-avoid-free-robux-scams-1725253/ |archive-date=November 29, 2018 |access-date=February 6, 2018 |website=[[Geek.com]]}}</ref> Prior to 2016, ''Roblox'' had another currency, Tix (short for "Tickets"), that was discontinued in April of that year.<ref>{{cite news |last1=Sidhwani |first1=Priyansh |title=The History Of Roblox : From 2004 Until Now |url=https://techstory.in/the-history-of-roblox-from-2004-until-now/ |access-date=13 March 2021 |work=TechStory |date=12 March 2021}}</ref>{{better source needed|date=March 2021|reason=TechStory does not appear to have an editorial team.}} Robux acquired through the sale of user-generated content can be exchanged into real-world currency through the website's Developer Exchange system.<ref>{{Cite web |last=Editorial Team |date=January 5, 2018 |title=How to make money with DevEx on Roblox |url=https://en.softonic.com/articles/how-to-make-money-on-roblox |url-status=live |archive-url=https://web.archive.org/web/20181129031731/https://en.softonic.com/articles/how-to-make-money-on-roblox |archive-date=November 29, 2018 |access-date=April 24, 2018 |website=[[Softonic]]}}</ref> There are a sizable amount of [[scams]] relating to Robux, largely revolving around automated messages promoting scam websites, scam games designed to appear to give out free Robux, and invalid Robux codes.<ref>{{Cite news |last=Han |first=Nydia |date=June 15, 2018 |title=Action News Troubleshooters: Spotting video game scams |url=https://6abc.com/video-games-roblox-robux-fortnight/3603994/ |access-date=September 4, 2020 |work=[[WPVI-TV]] |archive-url=https://web.archive.org/web/20210127235823/https://6abc.com/video-games-roblox-robux-fortnight/3603994/ |archive-date=January 27, 2021 |url-status=live}}</ref><ref>{{Cite book |last=Jagneaux |first=David |title=The Ultimate Roblox Book: An Unofficial Guide: Learn How to Build Your Own Worlds, Customize Your Games, and So Much More! |date=January 1, 2018 |publisher=[[Simon & Schuster]] |isbn=978-1507205334 |lccn=2017040387 |page=240}}</ref><br />
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=== Events ===<br />
''Roblox'' occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform.<ref name="heavy" /> ''Roblox'' operates annual [[Easter egg hunts]],<ref>{{Cite news |last=Tomlinson |first=Gayle |date=April 8, 2020 |title=Roblox Easter Egg Hunt 2020 will make being in isolation the best thing this Easter |url=https://www.canberratimes.com.au/story/6716010/roblox-has-an-easter-egg-hunt-to-help-you-through-the-weekend/#gsc.tab=0 |access-date=June 24, 2020 |work=[[The Canberra Times]]}}</ref> and also hosts an annual event called the “Bloxy Awards”, an [[awards ceremony]] which also functions as a fundraiser. The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers.<ref>{{Cite web |last=Takahashi |first=Dean |date=March 23, 2020 |title=Roblox's in-game Bloxy Awards draw 600,000 spectators |url=https://venturebeat.com/2020/03/23/robloxs-in-game-bloxy-awards-drawn-4-million-concurrent-players/ |access-date=July 21, 2020 |website=[[VentureBeat]]}}</ref><ref>{{Cite web |last=Valentine |first=Rebekah |date=June 4, 2020 |title=Roblox's continuing construction of a social, creative space |url=https://www.gamesindustry.biz/articles/2020-06-04-robloxs-continuing-construction-of-a-social-creative-space |access-date=September 18, 2020 |website=[[Gamasutra]]}}</ref> Roblox Corporation annually hosts the Roblox Developers Conference, a three-day invite-only event in [[San Francisco]] where top [[User Generated Content|content creators]] on the site learn of upcoming changes to the platform.<ref>{{Cite web |last=Perez |first=Sarah |date=August 13, 2019 |title=Roblox announces new game-creation tools and marketplace, $100M in 2019 developer revenue |url=https://techcrunch.com/2019/08/12/roblox-announces-new-game-creation-tools-and-marketplace-100m-in-2019-developer-revenue/ |access-date=March 28, 2020 |website=[[TechCrunch]]}}</ref> The company has also hosted similar events in [[London]] and [[Amsterdam]].<ref>{{Cite web |last=Chapple |first=Craig |date=August 11, 2019 |title=$100m dev payouts, 1.2 billion hours of engagement a month: What we learned at the Roblox Developers Conference |url=https://www.pocketgamer.biz/news/71372/what-we-learned-at-the-roblox-developer-conference/ |access-date=April 23, 2020 |website=[[Pocket Gamer]]}}</ref><ref>{{Cite web |last=YoSoyTofu |date=August 31, 2018 |title=Thanks for a Wonderful RDC 2018 in Amsterdam! |url=https://blog.roblox.com/2018/08/thanks-wonderful-rdc-2018-amsterdam/ |access-date=August 30, 2019 |website=Roblox Blog |language=en-US}}</ref><br />
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''Roblox'' occasionally engages in events to promote films, such as ones held to promote ''[[Wonder Woman 1984]]'' and ''[[Aquaman (film)|Aquaman]]''.<ref>{{Cite web |last=Takahashi |first=Dean |date=June 26, 2020 |title=Roblox teams with Warner Bros. and DC on Wonder Woman: The Themyscira Experience |url=https://venturebeat.com/2020/06/25/roblox-teams-with-warner-bros-and-dc-on-wonder-woman-the-themyscira-experience/ |access-date=June 26, 2020 |website=[[VentureBeat]]}}</ref><ref>{{Cite news |last=Crecente |first=Brian |date=December 21, 2018 |title=How Warner Bros. Uses a Video Game to Fuel Interest in Its Movies |url=https://variety.com/2018/film/news/roblox-warner-bros-movie-crossover-1203094353/ |access-date=June 26, 2020 |work=[[Variety (magazine)|Variety]]}}</ref> In 2020, ''Roblox'' hosted its first virtual concert, which was compared by ''[[Rolling Stone]]'' to that of American rapper [[Travis Scott]]'s virtual concert in ''[[Fortnite Battle Royale|Fortnite]]'',<ref name=Stoned/> during which American rapper [[Lil Nas X]] debuted his song "[[Holiday (Lil Nas X song)|Holiday]]" to an audience of ''Roblox'' players.<ref name="Stoned">{{Cite news |last=Millman |first=Ethan |date=November 10, 2020 |title=Lil Nas X to Play Virtual Concert on Roblox |url=https://www.rollingstone.com/pro/news/lil-nas-x-roblox-virtual-show-1087921/ |access-date=November 14, 2020 |work=[[Rolling Stone (magazine)|Rolling Stone]]}}</ref><ref>{{Cite web |last=Perez |first=Sarah |date=November 11, 2020 |title=Roblox to host its first virtual concert, featuring Lil Nas X |url=https://social.techcrunch.com/2020/11/10/roblox-to-host-its-first-virtual-concert-featuring-lil-nas-x/ |access-date=November 14, 2020 |website=[[TechCrunch]] |language=en-US}}</ref><ref>{{Cite magazine |last=Rowley |first=Glenn |date=November 10, 2020 |title=Lil Nas X Will Debut New Single 'Holiday' During Virtual Roblox Concert |url=https://www.billboard.com/articles/columns/hip-hop/9481300/lil-nas-x-roblox-concert-details/ |access-date=November 14, 2020 |magazine=[[Billboard (magazine)|Billboard]]}}</ref> In 2021, Swedish singer [[Zara Larsson]] performed songs at a virtual party to celebrate her new album ''[[Poster Girl (album)|Poster Girl (Summer Edition)]]''.<ref>{{Cite news|title=Roblox: Zara Larsson performing new album - and other virtual concerts|website=[[BBC Newsround]]|date=May 21, 2021|language=en-GB|url=https://www.bbc.co.uk/newsround/57186245|access-date=May 22, 2021}}</ref> On September 17, 2021, a virtual concert by the American band [[Twenty One Pilots]] took place.<ref>{{Cite web |last=Takahashi |first=Dean |date=September 8, 2021 |title=Roblox will launch Twenty One Pilots virtual concert |url=https://venturebeat.com/2021/09/08/roblox-will-launch-twenty-one-pilots-virtual-concert/ |access-date=September 9, 2021 |website=[[VentureBeat]]}}</ref><ref>{{Cite web |last=Aswad |first=Jem |date=September 8, 2021 |title=Twenty One Pilots to Stage Elaborate Roblox 'Concert Experience' |url=https://variety.com/2021/digital/news/twenty-one-pilots-21-roblox-concert-experience-1235058749/ |access-date=September 9, 2021 |website=[[Variety (magazine)|Variety]]}}</ref> In October 2021, Roblox partnered with [[Chipotle Mexican Grill]] to giveaway $1 million of burritos away to the first 30,000 people everyday as apart of Chipotle's Halloween Boorito promotion.<ref>{{Cite web|url=https://www.restaurantbusinessonline.com/marketing/chipotle-launches-truly-virtual-restaurant-roblox|title=CHIPOTLE Launches a Truly 'Virtual' Restaurant via Roblox|date=October 26, 2021|website=Restaurant Business Online|last1=Lalley|first1=Heather}}</ref><br />
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== History and development ==<br />
{{multiple image|direction=vertical|width=200<br />
|image1=First Roblox Logo.svg|caption1=The first ''Roblox'' logo, designed in 2004<ref name=Logo/><br />
|image2=ROBLOX 2004.svg|caption2=The ''Roblox'' logo used from 2005 to 2006<ref name=Logo/><br />
|image3=Roblox logo.svg|caption3=The ''Roblox'' logo used from 2006 to 2017; it had numerous variations, but mostly remained the same.<ref name=Logo/><br />
|image4=Roblox Red 2017 Logo.png|caption4=The ''Roblox'' logo used from 2017 to 2019<ref name="Logo">{{Cite web |last=Baszucki |first=David |author-link=David Baszucki |date=January 10, 2017 |title=Introducing Our Next-Generation Logo |url=https://blog.roblox.com/2017/01/introducing-our-next-generation-logo/ |access-date=July 16, 2020 |website=Roblox Blog}}</ref><br />
}}<br />
The [[beta version]] of ''Roblox'' was created by co-founders [[David Baszucki]] and Erik Cassel in 2004 under the name ''DynaBlocks''.<ref>{{Cite web |last=Vashishtha |first=Yashica |date=July 24, 2019 |title=David Baszucki : Founder of Roblox, the Biggest Video Game Building Platform |url=https://www.yourtechstory.com/2019/07/24/david-baszucki-founder-roblox-biggest-video-game-building-platform/ |access-date=September 2, 2019 |website=Your Tech Story |language=en-US}}</ref> Baszucki started testing the first demos that year.<ref name="inc">{{Cite web |last=Hughes |first=Neil |date=July 15, 2016 |title=How This User-Generated Video Game Is Leading The Way With Innovation and VR |url=https://www.inc.com/neil-c-hughes/how-this-user-generated-video-game-is-leading-the-way-with-innovation-and-vr.html |url-status=live |archive-url=https://web.archive.org/web/20181129215529/https://www.inc.com/neil-c-hughes/how-this-user-generated-video-game-is-leading-the-way-with-innovation-and-vr.html |archive-date=November 29, 2018 |access-date=January 10, 2017 |website=[[Inc. (magazine)|Inc.]]}}</ref> In 2005, the company changed its name to ''Roblox'',<ref name="inc" /> and it officially launched on September 1, 2006.<ref name="founding" /> In March 2007, ''Roblox'' became compliant with [[COPPA]], with the addition of safe chat, a change that limited the communication ability of users under the age of 13 by restricting them to selecting predefined messages from a menu.<ref>{{Cite web |last=Dickson |first=Jeremy |date=June 23, 2015 |title=SuperAwesome and Roblox join forces on kid-safe advertising |url=http://kidscreen.com/2015/06/23/superawesome-and-roblox-join-forces-on-kid-safe-advertising/ |url-status=live |archive-url=https://web.archive.org/web/20181129222253/http://kidscreen.com/2015/06/23/superawesome-and-roblox-join-forces-on-kid-safe-advertising/ |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=Kidscreen}}</ref> In August, ''Roblox'' applied server improvements and released a premium membership service named "Builders Club".<ref>{{Cite book |last=LaRouche |first=Brandon John |title=Basic ROBLOX Lua Programming |date=March 31, 2012 |publisher=Double Trouble Studio |isbn=978-0-9854513-0-1 |page=237}}</ref> This paid membership feature was rebranded as Roblox Premium in September 2019.<ref>{{Cite web |last=coefficients |date=September 23, 2019 |title=Roblox Premium is here! |url=https://devforum.roblox.com/t/roblox-premium-is-here/355721 |access-date=September 25, 2019 |website=Roblox Developer Forum |language=en-US}}</ref><br />
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In December 2011, ''Roblox'' held their first Hack Week, an annual event where ''Roblox'' developers work on outside-the-box ideas for new developments to present to the company.<ref>{{Cite news |last=Milian |first=Mark |date=December 2, 2012 |title=Hackathons move beyond Silicon Valley |url=https://www.sfgate.com/technology/article/Hackathons-move-beyond-Silicon-Valley-4085718.php |url-status=live |archive-url=https://web.archive.org/web/20181129232929/https://www.sfgate.com/technology/article/Hackathons-move-beyond-Silicon-Valley-4085718.php |archive-date=November 29, 2018 |access-date=February 9, 2017 |work=[[San Francisco Chronicle]]}}</ref><ref>{{Cite news |last=Chaykowski |first=Kathleen |date=August 31, 2012 |title=Lua language helps kids create software |url=https://www.sfgate.com/technology/article/Lua-language-helps-kids-create-software-3828132.php |url-status=live |archive-url=https://web.archive.org/web/20181129233534/https://www.sfgate.com/technology/article/Lua-language-helps-kids-create-software-3828132.php |archive-date=November 29, 2018 |access-date=February 9, 2017 |work=[[San Francisco Chronicle]]}}</ref> On December 11, 2012, an [[iOS]] version of ''Roblox'' was released,<ref name="iOSR">{{Cite web |last=Grubb |first=Jeff |date=December 12, 2012 |title=Block-builder Roblox goes mobile in time for the holidays |url=https://venturebeat.com/2012/12/12/roblox-mobile-ipad-iphone-now/ |url-status=live |archive-url=https://web.archive.org/web/20181129233810/https://venturebeat.com/2012/12/12/roblox-mobile-ipad-iphone-now/ |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=[[VentureBeat]]}}</ref> and on July 16, 2014, an [[Android (operating system)|Android]] version was released.<ref name=AndroidRelease/> On October 1, 2013, ''Roblox'' released its Developer Exchange program, allowing developers to exchange Robux earned from their games into real-world currencies.<ref>{{Cite web |last=Grubb |first=Jeff |date=June 6, 2014 |title=Roblox is gaming's quiet giant – and it's only getting bigger |url=https://venturebeat.com/2014/06/06/roblox-is-gamings-quiet-giant-and-its-only-getting-bigger/ |url-status=live |archive-url=https://web.archive.org/web/20181129235317/https://venturebeat.com/2014/06/06/roblox-is-gamings-quiet-giant-and-its-only-getting-bigger/ |archive-date=November 29, 2018 |access-date=April 24, 2018 |website=[[VentureBeat]]}}</ref><br />
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On May 31, 2015, a feature called 'Smooth Terrain' was added, increasing the graphical fidelity of the terrain and changing the physics engine from a block-oriented style to a smoother and more realistic one.<ref>{{Cite web |last=Takahashi |first=Dean |date=June 1, 2015 |title=Roblox user-generated world moves from blocky terrain to smooth 3D |url=https://venturebeat.com/2015/06/01/roblox-user-generated-world-moves-from-blocky-to-smooth-3d-terrain/ |url-status=live |archive-url=https://web.archive.org/web/20181129235824/https://venturebeat.com/2015/06/01/roblox-user-generated-world-moves-from-blocky-to-smooth-3d-terrain/ |archive-date=November 29, 2018 |access-date=June 3, 2015 |website=[[VentureBeat]]}}</ref> On November 20, ''Roblox'' was launched on [[Xbox One]], with an initial selection of 15 games chosen by ''Roblox'' staff.<ref name="XboxOneRelease">{{Cite web |last=Grubb |first=Jeff |date=September 24, 2015 |title=Roblox comes to Xbox One, joins Minecraft in the growing player-made content space on consoles |url=https://venturebeat.com/2015/09/24/roblox-comes-to-xbox-one/ |url-status=live |archive-url=https://web.archive.org/web/20181130001239/https://venturebeat.com/2015/09/24/roblox-comes-to-xbox-one/ |archive-date=November 30, 2018 |access-date=November 30, 2018 |website=[[VentureBeat]]}}</ref> New ''Roblox'' games for the Xbox One have to go through an approval process, and are subject to the [[Entertainment Software Ratings Board]] standards.<ref>{{Cite web |last=Grubb |first=Jeff |date=January 27, 2016 |title=Roblox launches on Xbox One with 15 player-created games – watch us play them |url=https://venturebeat.com/2016/01/27/roblox-launches-on-xbox-one-with-15-player-created-games-watch-us-play-them/ |url-status=live |archive-url=https://web.archive.org/web/20181130001719/https://venturebeat.com/2016/01/27/roblox-launches-on-xbox-one-with-15-player-created-games-watch-us-play-them/ |archive-date=November 30, 2018 |access-date=November 30, 2018 |website=[[VentureBeat]]}}</ref><br />
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In April 2016, ''Roblox'' launched ''Roblox VR'' for [[Oculus Rift]]. At the time of release, more than ten million games were available in 3D.<ref>{{Cite web |last=Gaudiosi |first=John |date=April 15, 2016 |title=This Company Just Introduced 20 Million People to Oculus Rift |url=http://fortune.com/2016/04/15/roblox-vr-oculus-rift/ |url-status=live |archive-url=https://web.archive.org/web/20181130002929/http://fortune.com/2016/04/15/roblox-vr-oculus-rift/ |archive-date=November 30, 2018 |access-date=December 13, 2016 |website=[[Fortune (magazine)|Fortune]]}}</ref> Around the same time period, the safe chat feature was removed and replaced by a system based on a [[whitelist]] with a set of acceptable words for users under 13 years old and a set of [[blacklist]]ed words for other users.<ref>{{Cite web |title=Roblox |url=https://www.esafety.gov.au/esafety-information/games-apps-and-social-networking/roblox |url-status=live |archive-url=https://web.archive.org/web/20181130003250/https://www.esafety.gov.au/esafety-information/games-apps-and-social-networking/roblox |archive-date=November 30, 2018 |access-date=December 13, 2016 |website=Office of the eSafety Commissioner |publisher=[[Government of Australia]]}}</ref>{{failed verification|date=December 2020}} In June, the company launched a version compatible with [[Windows 10]]. While the game platform has had a presence on the PC since 2004, when its web version was created, this was the first time it was upgraded with a standalone launcher built for Windows.<ref>{{Cite web |last=Grubb |first=Jeff |date=June 10, 2016 |title=After Xbox One success, Roblox now has a dedicated Windows 10 app |url=https://venturebeat.com/2016/06/10/after-xbox-one-success-roblox-now-has-a-dedicated-windows-10-app/ |url-status=live |archive-url=https://web.archive.org/web/20181130003633/https://venturebeat.com/2016/06/10/after-xbox-one-success-roblox-now-has-a-dedicated-windows-10-app/ |archive-date=November 30, 2018 |access-date=November 30, 2018 |website=[[VentureBeat]]}}</ref><br />
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Throughout 2017, ''Roblox'' engaged in a number of updates to its server technology, as the technology they were operating on until that point was out of date and led to frequent outages.<ref>{{Cite web |last=Miller |first=Ron |date=October 1, 2020 |title=How Roblox completely transformed its tech stack |url=https://techcrunch.com/2020/10/09/how-roblox-completely-transformed-its-tech-stack/ |access-date=October 14, 2020 |website=[[TechCrunch]]}}</ref> Also in 2017, Roblox closed its official [[Internet forum|forums]].<ref name=":0">{{Cite web|last=Campbell|first=Kyle|date=2021-12-15|title=Roblox is facing accusations of being unsafe for children|url=https://ftw.usatoday.com/2021/12/roblox-facing-accusations-unsafe-children|url-status=live|access-date=2021-12-19|website=[[USA Today|For The Win]]|language=en-US}}</ref> In November 2018, the ability for a player to play as a "guest", without an account, which had been progressively restricted over the previous two years, was removed entirely.<ref>{{Cite web |last=Vaz |first=Christian |date=November 3, 2020 |title=Roblox guest – what are guests and what happened to them |url=https://www.pockettactics.com/roblox/guest |access-date=February 2, 2021 |website=Pocket Tactics}}</ref> In July 2020, ''Roblox'' announced the creation of “Party Place”, which functions as an online [[Meeting point|hangout]]. The feature was created using new technology that had been used during the 2020 Bloxy Awards, and was designed in response to the COVID-19 pandemic.<ref>{{Cite web |last=Perez |first=Sarah |date=July 21, 2020 |title=Roblox launches Party Place, a private venue for virtual birthday parties and other meetups |url=https://techcrunch.com/2020/07/20/roblox-launches-party-place-a-private-venue-for-virtual-birthday-parties-and-other-meetups/ |access-date=July 21, 2020 |website=[[TechCrunch]]}}</ref> ''Roblox'' was granted permission to release in China on December 3, 2020.<ref>{{Cite web |last=Batchelor |first=James |date=December 3, 2020 |title=Roblox cleared for launch in China |url=https://www.gamesindustry.biz/articles/2020-12-03-roblox-cleared-for-launch-in-china#:~:text=Roblox%20is%20officially%20heading%20to,date%20has%20been%20given%20yet. |access-date=February 14, 2021 |website=Games Industry |publisher=[[Gamer Network]]}}</ref> In 2021, ''Roblox'' bought chat platform [[Guilded]].<ref>{{cite news |last1=Matney |first1=Lucas |title=Roblox acquires Discord competitor Guilded |url=https://techcrunch.com/2021/08/16/roblox-acquires-discord-competitor-guilded/ |access-date=23 September 2021 |work=[[Techcrunch]] |date=16 August 2021}}</ref> In October 2021, ''Roblox'' experienced its longest [[downtime]] to date, with services being unavailable for three days.<ref name="outage-bundle">{{Cite news|last=Plant|first=Logan|title=Roblox's Servers Are Down And Fans Are Blaming Chipotle - IGN|url=https://www.ign.com/articles/roblox-servers-down-chipotle-free-burritos|language=en|access-date=2021-10-29}}</ref><ref>{{Cite web|title=Is Roblox down? Why the gaming platform isn't working today with thousands of users reporting login problems|url=https://www.msn.com/en-us/news/technology/is-roblox-down-why-the-gaming-platform-isn-e2-80-99t-working-today-with-thousands-of-users-reporting-login-problems/ar-AAQ5oWh|access-date=2021-10-29|website=www.msn.com}}</ref><ref>{{cite web|author=Tom Warren|url=https://www.theverge.com/2021/10/30/22754107/roblox-down-outage-chipotle-server-issues-status|title=Roblox has been down for more than a day and it's not because of Chipotle|publisher=[[The Verge]]|date=October 30, 2021|accessdate=October 30, 2021}}</ref><br />
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In July 2022, a 4 GB archive of internal documents related to the platform's creators, including personal data, were leaked by an unidentified hacker. Roblox stated "[t]hese stolen documents were illegally obtained as part of an extortion scheme that we refused to cooperate with."<ref>{{cite web |last1=Cox |first1=Joseph |title=Hacker Posts Internal Roblox Employee Documents Online |url=https://www.vice.com/en/article/g5vqx3/hacker-posts-internal-roblox-employee-documents-online |website=Vice |publisher=Vice Media Group LLC |date=17 July 2022 |access-date=18 July 2022}}</ref><br />
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==Community and culture==<br />
===Activism===<br />
Users of ''Roblox'' have been noted for their efforts against [[racism]], with numerous regular users and co-founder Baszucki having declared their support for the [[George Floyd protests]] and [[Black Lives Matter]].<ref>{{Cite web |last=Stevens |first=Barry |date=June 3, 2020 |title=David Baszucki, founder and CEO of Roblox sends a heartfelt message in a recent blog post |url=https://www.entertainment-focus.com/games-section/game-news/david-baszucki-founder-and-ceo-of-roblox-sends-a-heartfelt-message-in-a-recent-blog-post/ |access-date=June 26, 2020 |website=Entertainment Focus}}</ref><ref>{{Cite news |last=Parker-Pope |first=Tara |author-link=Tara Parker-Pope|date=June 24, 2020 |title=How to Raise an Anti-Racist Kid |url=https://www.nytimes.com/2020/06/24/well/family/how-to-raise-an-anti-racist-kid.html |access-date=June 27, 2020 |work=[[The New York Times]] |archive-url=https://web.archive.org/web/20210127234351/https://www.nytimes.com/2020/06/24/well/family/how-to-raise-an-anti-racist-kid.html |archive-date=January 27, 2021 |url-status=live}}</ref> In August 2019, an investigation by [[NBC News]] revealed over 100 accounts linked to [[far-right]] and [[neo-Nazi]] groups. After being contacted about the accounts by NBC, ''Roblox'' moderators removed them.<ref>{{Cite news |last=Farivar |first=Cyrus |date=August 22, 2019 |title=Extremists creep into Roblox, an online game popular with children |url=https://www.nbcnews.com/tech/tech-news/extremists-creep-roblox-online-game-popular-children-n1045056 |access-date=August 19, 2020 |work=[[NBC News]] |archive-url=https://web.archive.org/web/20210311180608/https://www.nbcnews.com/tech/tech-news/extremists-creep-roblox-online-game-popular-children-n1045056 |archive-date=March 11, 2021 |url-status=live}}</ref><br />
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===Effects of the COVID-19 pandemic===<br />
The [[Impact of the COVID-19 pandemic on the video game industry|COVID-19 pandemic]] has affected ''Roblox'' in numerous ways. Due to quarantines imposed by the pandemic limiting social interaction, ''Roblox'' is being used as a way for children to communicate with each other.<ref>{{Cite web |last=Takahashi |first=Dean |date=June 29, 2020 |title=Roblox: How teens are using games to cope with the pandemic |url=https://venturebeat.com/2020/06/29/roblox-how-teens-are-using-games-to-cope-with-the-pandemic/ |access-date=July 4, 2020 |website=[[VentureBeat]]}}</ref> One of the most noted ways that this method of communication is being carried out is the phenomenon of birthday parties being held on the platform.<ref>{{Cite news |last=Kharif |first=Olga |date=April 15, 2020 |title=Kids Flock to Roblox for Parties and Playdates During Lockdown |url=https://www.bloomberg.com/news/articles/2020-04-15/kids-flock-to-roblox-for-parties-and-playdates-during-lockdown |access-date=July 4, 2020 |website=[[Bloomberg News]] |archive-url=https://web.archive.org/web/20210319084441/https://www.bloomberg.com/news/articles/2020-04-15/kids-flock-to-roblox-for-parties-and-playdates-during-lockdown |archive-date=March 19, 2021 |url-status=live}}</ref><ref>{{Cite web |last=Perez |first=Sarah |date=April 6, 2020 |title=Creative ways to host a virtual birthday party for kids |url=https://techcrunch.com/2020/04/06/creative-ways-to-host-a-virtual-birthday-party-for-kids/ |access-date=July 4, 2020 |work=[[TechCrunch]]}}</ref> COVID-19 has caused a substantial increase in both the platform's revenue and the number of players on it, in line with similar effects experienced by the majority of the gaming industry, as players forced to remain indoors due to [[COVID-19 lockdowns]] spent more time playing video games.<ref>{{Cite web |last=Perez |first=Sarah |date=July 1, 2020 |title=Global app revenue jumps to $50B in the first half of 2020, in part due to COVID-19 impacts |url=https://techcrunch.com/2020/06/30/global-app-revenue-jumps-to-50b-in-the-first-half-of-2020-in-part-due-to-covid-19-impacts/ |access-date=July 14, 2020 |website=[[TechCrunch]]}}</ref><ref>{{Cite magazine |last=Hetfield |first=Malindy |date=July 22, 2020 |title=Roblox is now the game of choice for over half of all US kids |url=https://www.pcgamer.com/au/roblox-is-now-the-game-of-choice-for-over-half-of-all-us-kids/ |access-date=July 23, 2020 |magazine=[[PC Gamer]]}}</ref><br />
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==="Oof" sound effect===<br />
From its release until November 2020, ''Roblox''{{'}}s sound effect for when a character dies was an "oof" sound, which became a substantial part of the platform's reputation due to its status as a [[Internet meme|meme]].<ref>{{Cite news |last=Beckheling |first=Imogen |date=November 12, 2020 |title=Roblox will soon charge for the memey "oof" death noise |url=https://www.rockpapershotgun.com/2020/11/12/roblox-will-soon-charge-for-the-memey-oof-death-noise/ |access-date=November 14, 2020 |website=[[Rock, Paper, Shotgun]]}}</ref> The sound was originally produced by video game composer [[Tommy Tallarico]] for the 2000 video game ''[[Messiah (video game)|Messiah]]'', and he and ''Roblox'' entered into a copyright dispute. The dispute ended in 2022 when ''Roblox'' pulled the sound from their platform and replaced it with a new sound effect.<ref>{{Cite news |date=2022-07-27 |title=Roblox has removed its "oof" sound of death |language=en-gb |work=Eurogamer.net |url=https://www.eurogamer.net/roblox-has-removed-its-oof-sound-of-death |access-date=2022-07-27}}</ref><ref>{{Cite web |last=Marshall |first=Cass |date=2022-07-27 |title=Say goodbye to Roblox's iconic 'oof' sound effect |url=https://www.polygon.com/23280931/roblox-oof-sound-effect-replaced-copyright-licensing |access-date=2022-07-27 |website=Polygon |language=en-US}}</ref><ref>{{Cite web |title=Oof, the iconic Roblox death noise has been replaced with a way uglier sound |url=https://www.msn.com/en-us/music/news/oof-the-iconic-roblox-death-noise-has-been-replaced-with-a-way-uglier-sound/ar-AA101Hyz |access-date=2022-07-27 |website=MSN |language=en-US}}</ref><br />
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== Reception and revenue ==<br />
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===Critical reception===<br />
''Roblox'' has generally received positive reviews. [[Common Sense Media]] gave it 4 out of 5 stars, praising the website's variety of games and ability to encourage creativity in children, while finding that the decentralized nature of the platform meant game quality varied, and recommended disabling chat functions for young players to prevent possibly harmful interactions.<ref>{{Cite web |last=Brereton |first=Erin |date=November 14, 2019 |title=Roblox |url=https://www.commonsensemedia.org/website-reviews/roblox |access-date=June 24, 2020 |website=[[Common Sense Media]]}}</ref> Patricia E. Vance of the [[Family Online Safety Institute]] advised parents to monitor their child's interactions on the platform, but praised the platform for "allow[ing] kids to play, explore, socialize, create and learn in a self-directed way", and granted especial praise to Roblox Studio for its ability to encourage children to experience game development.<ref>{{Cite web |last=Vance |first=Patricia E. |date=December 19, 2018 |title=What Parents Need To Know About Roblox |url=https://www.fosi.org/good-digital-parenting/what-parents-need-know-about-roblox/ |access-date=June 27, 2020 |website=[[Family Online Safety Institute]]}}</ref> ''[[Trusted Reviews]]'', in its overview of the platform, also praised Roblox Studio, stating that “for anyone seeking to develop their computer science skills, or create projects that will instantly receive feedback from a huge audience, the appeal is obvious”.<ref>{{Cite web |last=Mahboubian-Jones |first=Justin |date=December 15, 2016 |title=What is Roblox? The world's most popular game you might not have heard of |url=https://www.trustedreviews.com/opinion/what-is-roblox-the-world-s-most-popular-game-you-might-not-have-heard-of-2946534 |access-date=August 1, 2016 |website=[[Trusted Reviews]] |publisher=[[TI Media]]}}</ref> Craig Hurda, writing in ''Android Guys'', gave a more moderate review, praising the number of games available and finding that the game was entertaining for children, while also finding that the platform's audio was "hit-or-miss" and declaring that it had limited appeal for adult players.<ref>{{Cite web |last=Hurda |first=Craig |date=February 8, 2017 |title=Roblox is waaayy more than a game (Review) |url=https://www.androidguys.com/news/roblox-is-waaayy-more-than-a-game-review/ |access-date=August 23, 2020 |website=Android Guys}}</ref> <br />
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==== Criticism ====<br />
''Roblox'' has received widespread criticism for its chat filtration system.<ref name="Roblox criticism">{{Cite news |last1=Vengattil |first1=Munsif |last2=Munn |first2=Joseph |date=November 19, 2020 |title=Kids gaming platform Roblox faces hurdles ahead of public listing: rough words |url=https://www.reuters.com/article/uk-gaming-roblox-content-focus/kids-gaming-platform-roblox-faces-hurdles-ahead-of-public-listing-rough-words-idUKKBN27Z1GK |access-date=December 17, 2020 |work=[[Reuters]] |archive-url=https://web.archive.org/web/20210228182015/https://www.reuters.com/article/uk-gaming-roblox-content-focus/kids-gaming-platform-roblox-faces-hurdles-ahead-of-public-listing-rough-words-idUKKBN27Z1GK |archive-date=February 28, 2021 |url-status=dead }}</ref><ref>{{Cite news |last=Stonehouse |first=Rachel |date=May 29, 2020 |title=Roblox: 'I thought he was playing an innocent game' |url=https://www.bbc.com/news/technology-48450604 |access-date=December 17, 2020 |work=[[BBC News]]|archive-url=https://web.archive.org/web/20210329041522/https://www.bbc.com/news/technology-48450604|archive-date=March 29, 2021}}</ref> Although ''Roblox''{{'}}s filtration system, Community Sift,<ref>{{cite press release|url= https://www.businesswire.com/news/home/20180619005306/en/Hat-Securitys-User-Reputation-Patent-Lets-Community|title= Two Hat Security's User Reputation Patent Lets Community Sift Identify Disruptive Users|website=[[Business Wire]]|publisher=Two Hat|date=June 19, 2018|access-date=March 1, 2021|archive-url=https://web.archive.org/web/20210310025755/https://www.businesswire.com/news/home/20180619005306/en/Hat-Securitys-User-Reputation-Patent-Lets-Community|archive-date=March 10, 2021|url-status=live}}</ref> censors and removes most inappropriate messages and content, some can still avoid the system. To combat these issues, ''Roblox'' has 1,600 people working to remove such content from the platform.<ref name="Roblox criticism" /> ''Roblox'' offers privacy settings; parents can limit what people a user can contact, restricting access to [[private servers]], and turning on [[parental control]].<ref>{{Cite news |last=Magid |first=Larry |date=November 5, 2020 |title=Larry Magid: Keeping kids safe on Roblox |url=https://www.mercurynews.com/2020/11/05/keeping-kids-safe-on-roblox/ |access-date=December 17, 2020 |website=[[The Mercury News]]}}</ref><br />
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Though sexual content is prohibited on ''Roblox'', the platform has received substantial criticism for the presence of sexually explicit games and imagery within it. This content includes items like virtual [[sex clubs]] and [[nightclubs]], with creators of said content largely communicating through third-party platforms which cannot be regulated by ''Roblox'' moderators.<ref>{{Cite news |last=Conklin |first=Audrey |date=August 25, 2020 |title=Roblox teen gamers engage in sexual behavior in platform's 'red light district': report |url=https://www.foxbusiness.com/technology/roblox-discord-teen-gamers-inappropriate |access-date=December 19, 2020 |work=[[Fox Business]] |archive-url=https://web.archive.org/web/20210101115812/https://www.foxbusiness.com/technology/roblox-discord-teen-gamers-inappropriate |archive-date=January 1, 2021 |url-status=dead }}</ref> Such spaces on ''Roblox'' are often called "condos" and there is a constant effort in taking those places down.<ref>{{Cite news |date=February 14, 2022 |title=Roblox: The children's game with a sex problem|url=https://www.bbc.com/news/technology-60314572|website=BBC News}}</ref> A 2020 investigation by ''[[Fast Company]]'' found that sexual content was still prevalent within ''Roblox'', with attempts by moderators to remove it being likened to "whack-a-mole",<ref name="SLV">{{Cite web |last=Helm |first=Burt |date=August 19, 2020 |title=Sex, lies, and video games: Inside Roblox's war on porn |url=https://www.fastcompany.com/90539906/sex-lies-and-video-games-inside-roblox-war-on-porn |access-date=December 19, 2020 |website=[[Fast Company]]}}</ref><ref>{{Cite web |last=Cole |first=Samantha |date=November 21, 2020 |title=Roblox Goes Public, Says Child Pornography Is a Risk to Its Business |url=https://www.vice.com/en/article/epdzxk/roblox-goes-public-says-child-pornography-is-a-risk-to-its-business |access-date=December 19, 2020 |work=[[Vice Media|Motherboard]]|archive-url=https://web.archive.org/web/20201201184039/https://www.vice.com/en/article/epdzxk/roblox-goes-public-says-child-pornography-is-a-risk-to-its-business|archive-date=December 1, 2020|url-status=live}}</ref> though it was also found that the situation had generally improved in the recent years prior to the report.<ref name=SLV/> <br />
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Some [[extremist]] role-playing communities and scenarios present in ''Roblox'' have caused controversy.<ref>{{Cite news|title=How 'Roblox' Became a Playground for Virtual Fascists|language=en-US|magazine=[[Wired (magazine)|Wired]]|last1=D'Anastasio|first1=Cecilia|url=https://www.wired.com/story/roblox-online-games-irl-fascism-roman-empire/|access-date=October 9, 2021|date=October 6, 2021|issn=1059-1028}}</ref><br />
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''Roblox'' has also been criticised for making it easy for children to spend large sums of money through [[microtransactions]], leading to numerous instances where children have spent large sums of money on the platform without parents' knowledge,<ref>{{cite web|url=https://www.techspot.com/news/85882-eleven-year-old-girl-spends-almost-6000-roblox.html|title=Dad discovers his 11-year-old daughter spent almost $6,000 on Roblox|website=TechSpot|last=Thubron|first=Rob|date=July 6, 2020}}</ref><ref>{{cite web|url=https://www.bbc.co.uk/news/uk-wales-51328762|title=Roblox: Wrexham mum's warning after daughter's iPad bill|website=[[BBC News]]|date=January 31, 2020}}</ref> and deleting the accounts of players who file [[chargeback]]s or request refunds for Robux payments through their banks, card issuers or other third-party companies.<ref>{{cite web|url=https://www.theguardian.com/money/2020/mar/11/my-kids-spent-600-on-their-ipads-without-my-knowledge|title=My kids spent £600 on their iPads without my knowledge|website=[[The Guardian]]|last1=Tims|first1=Anna|date=March 11, 2020}}</ref> Professor Jane Juffer at [[Cornell University]] accused ''Roblox'' of encouraging [[consumerism]] in children.<ref>{{cite book |last1=Juffer |first1=Jane |title=Don't use your words! : children's emotions in a networked world |date=2019 |location=New York |publisher = NYU Press |isbn=9781479833054}}</ref><br />
<br />
''Roblox'' has been accused by the [[investigative journalism]] [[YouTube]] channel ''[[People Make Games]]'' of "[[Exploitation of labour|exploiting]]" child game developers by promising them huge amounts of money when they monetize their games, while only giving them little to no money in return by having high revenue cuts, an exchange rate in selling Robux lower than the rate for buying Robux, and lack of methods to make their games easily [[Discoverability|discoverable]]. This was likened to [[company scrip]].<ref>{{cite web |last1=Yin-Poole |first1=Wesley |title=Roblox "exploiting" young game developers, new investigation reports |url=https://www.eurogamer.net/articles/2021-08-20-roblox-exploiting-young-game-developers-new-investigation-reports |website=[[Eurogamer]] |publisher=[[Gamer Network]] |date=20 August 2021|access-date=4 December 2021}}</ref><ref>{{cite web |last1=Wen |first1=Alan |title='Roblox' is allegedly exploiting young game developers |url=https://www.nme.com/news/gaming-news/roblox-is-allegedly-exploiting-young-game-developers-3024548 |website=[[NME]] |publisher=[[BandLab Technologies]] |date=20 August 2021 |access-date=4 December 2021}}</ref> In a discussion with ''[[Axios (website)|Axios]]'', ''Roblox'' [[chief product officer]] (CPO) Manuel Bronstein responded by saying that Roblox's intent is to give more money to its community developers.<ref>{{cite news|last1=Totilo|first1=Stephen|date=October 15, 2021|title=Roblox outlines future for the virtual platform|language=en|work=Axios|url=https://www.axios.com/roblox-outlines-future-for-the-virtual-platform-c45d9941-2412-485c-8cad-863cbd88b360.html|access-date=18 December 2021}}</ref> After ''Roblox'' requested the channel to take down the video, ''[[People Make Games]]'' released further accusations of practices endangering [[child safety]], such as a lack of oversight of developers and a method for people to address developer abuse, leading to child developers being exploited for labor on third-party platforms, allowing a developer to seemingly continue monetizing and having control of game development despite having their personal account banned for reportedly [[Internet predation|sexually preying on a child]], and running the collectibles market to function like [[gambling]], refusing to help a developer whose account was hacked and had its collectibles and assets stolen and encouraging children to seek unofficial and unsafe trading sites to easily obtain highly-valuable items.<ref name=":0" /><ref>{{cite web |last1=Nightangale |first1=Ed |title=Roblox accused of being an unsafe environment for children |url=https://www.eurogamer.net/articles/2021-12-14-roblox-accused-of-being-unsafe-environment-for-children |website=[[Eurogamer]] |publisher=[[Gamer Network]] |date=14 December 2021 |access-date=17 December 2021}}</ref><ref>{{cite web |last1=Chalk |first1=Andy |title=Roblox faces new allegations of being unsafe for children |url=https://www.pcgamer.com/roblox-faces-new-allegations-of-being-unsafe-for-children/ |website=[[PC Gamer]] |publisher=[[Future Publishing]] |date=14 December 2021 |access-date=17 December 2021}}</ref><ref>{{cite web |last1=Sinclair |first1=Brendan |title=Roblox criticized for lack of safeguards for kids, stock-market-like collectibles |url=https://www.gamesindustry.biz/articles/2021-12-13-roblox-criticized-for-lack-of-safeguards-for-children-stock-market-like-collectibles |website=[[GamesIndustry.biz]] |publisher=[[Gamer Network]] |date=13 December 2021 |access-date=17 December 2021}}</ref><br />
<br />
In April 2022, [[Truth in Advertising (organization)|Truth in Advertising]] filed a complaint against ''Roblox'' with the [[Federal Trade Commission]]<ref>{{cite web |title=Roblox Metaverse Playing Games with Consumers |url=https://truthinadvertising.org/articles/roblox-metaverse-playing-games-with-consumers/ |access-date=April 19, 2022 |website=tina.org |publisher=Truth in Advertising |date=April 19, 2022}}</ref> for deceptive marketing.<ref>{{cite web |title=Deceptive Marketing on Roblox |url=https://truthinadvertising.org/wp-content/uploads/2022/04/4_19_22-Complaint-to-FTC-re-Roblox.pdf |website=tina.org |publisher=Truth in Advertising |date=April 19, 2022 |access-date=April 19, 2022}}</ref><br />
<br />
===Games ===<br />
{{See also|List of Roblox games}}<br />
Due to its status as a games platform, ''Roblox'' has a variety of popular games. As. Roblox has a enemy named cccop rebels of May 2020, the most [https://retargetingnews.com/roblox-important-things-to-know-more-about-now-gg-roblox/ popular games on ''Roblox''] had over 10 million monthly active players each. As of August 2020, at least 20 games had been played more than one billion times, and at least 5,000 have been played more than one million times.<ref>{{Cite news |date=August 21, 2020 |title=Gamers are logging millions of hours a day on Roblox |url=https://www.economist.com/graphic-detail/2020/08/21/gamers-are-logging-millions-of-hours-a-day-on-roblox |access-date=August 22, 2020 |newspaper=[[The Economist]] |archive-url=https://web.archive.org/web/20210328183921/https://www.economist.com/graphic-detail/2020/08/21/gamers-are-logging-millions-of-hours-a-day-on-roblox |archive-date=March 28, 2021 |url-status=live}}</ref> ''[[TechCrunch]]'' noted in March 2021 that [https://retargetingnews.com/roblox-important-things-to-know-more-about-now-gg-roblox/ ''Roblox'' games] are largely distinct from established traditions in [[free-to-play]] video games, finding that successful ''Roblox'' games were geared towards immediate satisfaction, and finding that the addition of [[Tutorial (video games)|tutorials]] significantly decreased player engagement, contrary to established wisdom about free-to-play games.<ref>{{cite web|url=https://techcrunch.com/2021/03/26/5-mistakes-creators-make-building-new-games-on-roblox/|title=5 mistakes creators make building new games on Roblox|work=[[TechCrunch]]|last1=Ferencz|first1=Joe|date=March 27, 2021|access-date=March 28, 2021|archive-url=https://web.archive.org/web/20210328104324/https://techcrunch.com/2021/03/26/5-mistakes-creators-make-building-new-games-on-roblox/|archive-date=March 28, 2021|url-status=live}}</ref><br />
<br />
===Revenue===<br />
During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7&nbsp;million as of 2017,<ref>{{Cite news |last=Weinberger |first=Matt |date=May 9, 2017 |title=This game turned players into $50,000-a-month entrepreneurs – now it has a plan to help them make $1.68&nbsp;million a year |url=https://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5 |url-status=live |archive-url=https://web.archive.org/web/20181130004003/https://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5 |archive-date=November 30, 2018 |access-date=October 10, 2017 |work=[[Business Insider]]}}</ref> collectively earned at least $30&nbsp;million in 2017.<ref name="engadget">{{Cite web |last=Conditt |first=Jessica |date=July 22, 2017 |title=Hobbyist developers will make $30&nbsp;million via 'Roblox' this year |url=https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/ |url-status=live |archive-url=https://web.archive.org/web/20181129211723/https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/ |archive-date=November 29, 2018 |access-date=October 10, 2017 |website=[[Engadget]]}}</ref> The iOS version of ''Roblox'' passed $1 billion of lifetime revenue in November 2019, $1.5 billion in June 2020 and $2 billion in October 2020, making it the iOS app with the second-highest revenue.<ref>*{{Cite web |last=Shanley |first=Patrick |date=November 25, 2019 |title='Roblox Mobile' Crosses $1B in Lifetime Revenue |url=https://www.hollywoodreporter.com/news/roblox-mobile-crosses-1b-lifetime-revenue-1257935 |access-date=June 15, 2020 |website=[[The Hollywood Reporter]]}}<br />
* {{cite web|url=https://www.pocketgamer.biz/news/73751/roblox-mobile-one-and-a-half-billion-usd-lifetime-revenue/|title=Roblox Mobile hits $1.5 billion in lifetime revenue|website=[[Pocket Gamer]]|last1=Partleton|first1=Kayleigh|date=June 26, 2020|access-date=June 26, 2020}}<br />
* {{cite web|url=https://www.pocketgamer.biz/news/74828/roblox-surpasses-2-billion-in-player-spending/|title=Roblox surpasses $2 billion in player spending on mobile|website=[[Pocket Gamer]]|last1=Partleton|first1=Kayleigh|date=October 22, 2020|access-date=October 23, 2020}}</ref><ref name="Levy">{{Cite news |last=Levy |first=Ari |date=April 8, 2020 |title=While parents Zoom, their kids are flocking to an app called Roblox to hang out and play 3D games |url=https://www.cnbc.com/2020/04/08/roblox-is-seeing-a-surge-during-coronavirus-shelter-in-place.html |access-date=June 27, 2020 |work=[[CNBC]]}}</ref> Several individual games on ''Roblox'' have accumulated revenues of over $10 million,<ref name="Ling">{{Cite web |last1=Handrahan |first1=Matthew |last2=Ling |first2=Josh |date=July 21, 2020 |title=Adopt Me: The most popular game you've never played |url=https://www.gamesindustry.biz/articles/2020-07-21-adopt-me-interview |access-date=July 25, 2020 |website=Games Industry |publisher=[[Gamer Network]]}}</ref> while developers as a whole on the platform were collectively projected to have earned around $250 million over the course of 2020.<ref>{{Cite web |last=Lawver |first=Bryan |date=July 28, 2020 |title=Roblox Developers To Make $250 Million In 2020 Thanks To Explosive Growth |url=https://screenrant.com/roblox-creators-250-million-2020-monthly-players/ |access-date=August 6, 2020 |website=[[Screen Rant]]}}</ref> It became the third highest-grossing [[2020 in video games|game of 2020]], with a revenue of {{US$|2.29 billion|long=no}}, below the [[Tencent]] titles ''[[PUBG]]'' and ''[[Honor of Kings]]''.<ref name="SuperData2020">{{Cite web |date=January 6, 2021 |title=Games and interactive media earnings rose 12% to $139.9B in 2020 |url=https://www.superdataresearch.com/blog/2020-year-in-review |url-access=registration |access-date=January 6, 2021 |website=[[SuperData Research]] |publisher=[[Nielsen Company]] |archive-date=January 6, 2021 |archive-url=https://web.archive.org/web/20210106144257/https://www.superdataresearch.com/blog/2020-year-in-review |url-status=dead }}</ref><br />
<br />
== Toy lines ==<br />
In January 2017, toy fabricator Jazwares partnered with Roblox Corporation to produce toy minifigures based on [[user-generated content]] created by developers on the platform.<ref>{{Cite web |last=Takahashi |first=Dean |date=January 10, 2017 |title=Roblox launches toys based on its user-generated games |url=https://venturebeat.com/2017/01/10/roblox-launches-toys-based-on-its-user-generated-games/ |url-status=live |archive-url=https://web.archive.org/web/20181130011005/https://venturebeat.com/2017/01/10/roblox-launches-toys-based-on-its-user-generated-games/ |archive-date=November 30, 2018 |access-date=November 7, 2017 |website=[[VentureBeat]]}}</ref> The minifigures have limbs and joints similar to that of [[Lego minifigure]]s, though they are about twice the size.<ref>{{Cite news |last=Foster |first=Allan |date=April 23, 2020 |title=The best Roblox toy |url=https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-toys-the-best-roblox-toy-20200423-esndl5pf7rf7rh6o27h2o3zyui-story.html |access-date=July 21, 2020 |work=[[Chicago Tribune]]}}</ref> The minifigures have limbs and accessories that are interchangeable. The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures.<ref>{{Cite web |last=Fahey |first=Mike |date=January 12, 2017 |title=Roblox Gets Into The Toy Business |url=https://www.kotaku.com.au/2017/01/roblox-gets-into-the-toy-business/ |access-date=September 3, 2020 |website=[[Kotaku|Kotaku Australia]]}}</ref><ref>{{Cite web |last=Fennimore |first=Jack |date=August 2, 2017 |title=Roblox Toys Wave 2 Hits Store Shelves This August |url=https://heavy.com/games/2017/08/roblox-toys-wave-2-series-codes-figures-playsets/ |url-status=live |archive-url=https://web.archive.org/web/20181130011521/https://heavy.com/games/2017/08/roblox-toys-wave-2-series-codes-figures-playsets/ |archive-date=November 30, 2018 |access-date=November 7, 2017 |website=[[Heavy.com|Heavy]]}}</ref> In 2019, Roblox Corporation released a new line of toys, branded the "Roblox Desktop" series.<ref>{{Cite web |last=Robertson |first=Andy |date=February 19, 2019 |title=Roblox Toys Come Of Age With Collectable Desktop Series |url=https://www.forbes.com/sites/andyrobertson/2019/02/19/roblox-toys-come-of-age-with-collectable-desktop-series/#712589037a6f |access-date=September 3, 2020 |website=[[Forbes (magazine)|Forbes]]}}</ref> On April 13, 2021, Roblox partnered with [[Hasbro]] to release Roblox themed [[Nerf guns]] and a Roblox themed ''[[Monopoly (game)|Monopoly]]'' edition.<ref>{{cite news |last1=Tsai |first1=Katie |title=Roblox shares up after gaming platform partners with Hasbro for Monopoly and Nerf products |url=https://www.cnbc.com/2021/04/13/hasbro-partners-with-roblox-to-develop-monopoly-and-nerf-products.html |access-date=April 13, 2021 |date=April 13, 2021|work=[[CNBC]]}}</ref><br />
<br />
== References ==<br />
{{Reflist}}<br />
<br />
== External links ==<br />
* {{Official website|1=https://www.roblox.com/info/about-us?locale=en_us}}<br />
<br />
{{Roblox Corporation}}<br />
{{Authority control}}<br />
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[[Category:Roblox| ]]<br />
[[Category:2006 video games]]<br />
[[Category:Android (operating system) games]]<br />
[[Category:Free online games]]<br />
[[Category:Internet memes introduced in the 2010s]]<br />
[[Category:Internet properties established in 2006]]<br />
[[Category:IOS games]]<br />
[[Category:Lua (programming language)-scripted video games]]<br />
[[Category:Lua (programming language)-scriptable game engines]]<br />
[[Category:MacOS games]]<br />
[[Category:Massively multiplayer online games]]<br />
[[Category:Active massively multiplayer online games]]<br />
[[Category:Virtual world communities]]<br />
[[Category:Online games]]<br />
[[Category:Social simulation video games]]<br />
[[Category:Windows games]]<br />
[[Category:Xbox One games]]<br />
[[Category:Video game engines]]<br />
[[Category:Video game development software]]<br />
[[Category:Video games developed in the United States]]</div>Reference2https://en.everybodywiki.com/index.php?title=Roblox&diff=5037922Roblox2025-07-09T14:25:52Z<p>Reference2: </p>
<hr />
<div>{{For|the parent company that develops the platform|Roblox Corporation}}{{Distinguish|Robox}}<br />
{{pp-move-indef}}<br />
{{Short description|Multiplayer game creation platform}}<br />
{{pp-30-500|small=yes}}<br />
{{Use mdy dates|date=February 2021}}<br />
{{Use American English|date=February 2021}}<br />
{{Infobox video game<br />
| title = Roblox<br />
| image = Roblox 2004 alt.svg<br />
| alt = Xbox cover art featuring a virtual avatar escaping prison<br />
| caption = <br />
| developer = [[Roblox Corporation]]<br />
| publisher = Roblox Corporation<br />
| director = [[David Baszucki]],<br /> Erik Cassel<ref name="ForbesHow">{{cite web|last=Knapp|first=Alex|date=September 17, 2018|title=How Roblox Is Training The Next Generation Of Gaming Entrepreneurs|url=https://www.forbes.com/sites/alexknapp/2018/09/17/how-roblox-is-training-the-next-generation-of-gaming-entrepreneurs/|access-date=April 23, 2019|website=[[Forbes]]}}</ref><br />
| platforms = [[Microsoft Windows|Windows]], [[macOS]], [[iOS]], [[Android (operating system)|Android]], [[Xbox One]]<br />
| released = '''Windows''' <br /> September 1, 2006<ref name="founding">{{Cite web |title=Roblox Company Information |url=http://en.help.roblox.com/hc/en-us/articles/203313370-Roblox-Company-Information |access-date=September 9, 2019 |website=Roblox Support |language=en-US}}</ref><ref>{{Cite web |last=Yaden |first=Joseph |date=May 4, 2020 |title=What is Roblox? |url=https://www.digitaltrends.com/gaming/what-is-roblox/ |access-date=June 1, 2020 |website=[[Digital Trends]]}}</ref><br />'''iOS'''<br />December 11, 2012<ref name=iOSR/><br />'''Android'''<br />July 16, 2014<ref name="AndroidRelease">{{Cite web |last=Haak |first=Andrew |date=July 16, 2014 |title=Roblox Arrives on Android |url=https://blog.roblox.com/2014/07/roblox-arrives-on-android/ |access-date=June 26, 2020 |website=Roblox Blog}}</ref><br />'''Xbox One'''<br />November 20, 2015<ref name=XboxOneRelease/><br />
| genre = [[Game creation system]], [[massively multiplayer online]]<br />
| modes = [[Single-player]], [[multi-player]]<br />
}}<br />
<br />
'''''Roblox''''' is an online [[Video game|game]] [[Computing platform|platform]] and [[game creation system]] developed by [[Roblox Corporation]] that allows users to [[Computer programming|program]] games and play games created by other users. Created by [[David Baszucki]] and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple genres coded in the [[programming language]] [[Lua (programming language)|Lua]]. For most of ''Roblox''<nowiki>'</nowiki>s history, it was relatively small, both as a platform and a company. ''Roblox'' began to grow rapidly in the second half of the 2010s, and this growth has been accelerated by the [[Impact of the COVID-19 pandemic on the video game industry|COVID-19 pandemic]].<ref name=Levy/><ref>{{Cite web |last=Morrison |first=Sherwood |date=July 12, 2019 |title=How Roblox avoided the gaming graveyard and grew into a $2.5B company |url=https://techcrunch.com/2019/07/11/how-roblox-avoided-the-gaming-graveyard-and-grew-into-a-2-5b-company/ |access-date=August 28, 2020 |website=[[TechCrunch]]}}</ref><br />
<br />
''Roblox'' is free to play, with in-game purchases available through a virtual currency called Robux. As of August 2020, ''Roblox'' had over 164 million monthly active users, including more than half of all American children under 16.<ref name="NYTimes">{{Cite news |last=Browning |first=Kellen |date=August 16, 2020 |title=You May Not Know This Pandemic Winner, but Your Tween Probably Does |url=https://www.nytimes.com/2020/08/16/technology/roblox-tweens-videogame-coronavirus.html |archive-url=https://web.archive.org/web/20200816195005/https://www.nytimes.com/2020/08/16/technology/roblox-tweens-videogame-coronavirus.html |archive-date=2020-08-16 |url-access=subscription |url-status=live |access-date=August 17, 2020 |work=[[The New York Times]]}}</ref><ref name="Verge">{{Cite web |last=Lyles |first=Taylor |date=July 21, 2020 |title=Over half of US kids are playing Roblox, and it's about to host Fortnite-esque virtual parties too |url=https://www.theverge.com/2020/7/21/21333431/roblox-over-half-of-us-kids-playing-virtual-parties-fortnite |access-date=July 23, 2020 |website=[[The Verge]]}}</ref> Although ''Roblox'' has received generally positive reviews from critics, it has faced criticism for its moderation, [[microtransaction]]s, and exploitative practices directed toward children.<br />
<br />
== Overview ==<br />
=== Roblox Studio ===<br />
[[File:Roblox Studio logo 2021 present.svg|thumb|upright|The Roblox Studio logo|alt=Two blue polygons with a gap in between them.|100px]]<br />
''[https://retargetingnews.com/roblox-important-things-to-know-more-about-now-gg-roblox/ Roblox]'' allows players to create their own games using its proprietary engine, Roblox Studio, which can then be played by other users.<ref>{{Cite news |last=Dredge |first=Stuart |date=September 29, 2019 |title=All you need to know about Roblox |url=https://www.theguardian.com/games/2019/sep/28/roblox-guide-children-gaming-platform-developer-minecraft-fortnite |access-date=April 21, 2020 |work=[[The Guardian]]}}</ref> Games (called "experiences" by the corporation) are made with an object-oriented & open-source programming language based on Lua, known as LuaU.<ref name="PCN">{{Cite web |last=Shepherd |first=Harry |date=August 13, 2018 |title=The best Roblox games |url=https://www.pcgamesn.com/best-roblox-games |url-status=live |archive-url=https://web.archive.org/web/20181129031549/https://www.pcgamesn.com/best-roblox-games |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=[[PCGamesN]]}}</ref><ref>{{Cite web |last=Vanbrocklin |first=Tyler |date=December 26, 2012 |title=How to Learn Roblox and Roblox Studio |url=https://gamedevelopment.tutsplus.com/articles/how-to-learn-roblox-and-roblox-studio--gamedev-2304 |access-date=June 7, 2020 |website=Game Development Envato Tuts+}}</ref> Users are able to create purchasable content through one-time purchases, known as "game passes", as well as [[microtransaction]]s which can be purchased more than once, known as "developer products" or "products".<ref>{{cite web|url=https://theconversation.com/why-is-kids-video-game-roblox-worth-38-billion-and-what-do-parents-need-to-know-157133|title=Why is kids' video game Roblox worth $38 billion and what do parents need to know?|website=[[The Conversation (website)|The Conversation]]|last1=Carter|first1=Marcus|last2=Mavoa|first2=Jane|date=March 17, 2021|access-date=March 28, 2021}}</ref><ref>{{Cite news |last=Cao |first=Jing |date=March 14, 2017 |title=Roblox Unearths $92 Million to Challenge Microsoft's Minecraft |url=https://www.bloomberg.com/news/articles/2017-03-14/roblox-unearths-92-million-to-challenge-microsoft-s-minecraft |url-status=live |archive-url=https://web.archive.org/web/20180821093935/https://www.bloomberg.com/news/articles/2017-03-14/roblox-unearths-92-million-to-challenge-microsoft-s-minecraft |archive-date=August 21, 2018 |access-date=February 6, 2018 |work=[[Bloomberg News]]}}</ref> The majority of games produced using Roblox Studio are developed by minors, and a total of 20 million games a year are produced using it.<ref name="Study">{{Cite web |last1=Douthwaite |first1=Andrew |last2=Warneford |first2=Matthew |last3=Pierce |first3=Matt |year=2020 |title=Dubit Guide to Roblox for Brands |url=https://docsend.com/view/yytafca42a83pbgq |access-date=July 10, 2020 |website=DocSend |publisher=[[Dubit Limited]] |page=5}}</ref><ref name=NYTimes/><br />
<br />
=== Items and currency ===<br />
[[File:Robux 2019 Logo gold.svg|thumb|Logo of the virtual currency "Robux"|100px]]<br />
''Roblox'' allows players to buy, sell, and create virtual items which can be used to decorate their virtual character that serves as their [[avatar (computing)|avatar]] on the platform.<ref name=NYTimes/> Clothes can be bought by anyone, but only players with a Premium membership can sell them.<ref>{{Cite web |last=Phillips |first=Catherine |date=July 17, 2017 |title=Roblox: Everything you need to know about the online game your children are obsessed with |url=http://metro.co.uk/2017/07/17/roblox-everything-you-need-to-know-about-the-online-game-your-children-are-obsessed-with-6779913/ |url-status=live |archive-url=https://web.archive.org/web/20181129201140/https://metro.co.uk/2017/07/17/roblox-everything-you-need-to-know-about-the-online-game-your-children-are-obsessed-with-6779913/ |archive-date=November 29, 2018 |access-date=February 6, 2018 |website=[[Metro (British newspaper)|Metro]]}}</ref>{{better source needed|date=March 2021|reason=Statement is definitely true, but [[WP:RSP|''Metro'' is a generally unreliable tabloid.]]}} Only ''Roblox'' administrators can sell accessories, body parts, gear, and packages under the official ''Roblox'' user account;<ref name="bizjournals">{{Cite news |last=Procter |first=Richard |date=May 17, 2017 |title=Roblox lets users build their own virtual world |url=https://www.bizjournals.com/sanfrancisco/news/2017/05/17/tech-awards-2017-gaming-esports-roblox-virtual.html |url-status=live |archive-url=https://web.archive.org/web/20181129201849/https://www.bizjournals.com/sanfrancisco/news/2017/05/17/tech-awards-2017-gaming-esports-roblox-virtual.html |archive-date=November 29, 2018 |access-date=February 6, 2018 |work=[[San Francisco Business Times]]}}</ref> virtual hats and accessories can also be published by a select few users with past experience working with Roblox Corporation.<ref>{{Cite web |last1=givenothingback |last2=Captain_Rando |date=August 16, 2019 |title=Paving the Road to a User-Generated Catalog |url=https://blog.roblox.com/2019/08/paving-road-user-generated-catalog/ |access-date=June 4, 2020 |website=Roblox Blog |language=en-US}}</ref><ref>{{Cite web |last=coefficients |date=August 15, 2019 |title=UGC Catalog is Now Live! |url=https://devforum.roblox.com/t/ugc-catalog-is-now-live/331405 |access-date=June 4, 2020 |website=Roblox Developer Forum |language=en-US}}</ref> There are several individuals who design items as a full-time job, with the highest-earning creators making over $100,000 a year off item sales.<ref>{{Cite web |last=McDowell |first=Maghan |date=April 14, 2020 |title=Digital fashion surges in a sales downturn |url=https://www.voguebusiness.com/technology/digital-fashion-surges-in-a-sales-downturn-forma-drest |access-date=September 1, 2020 |website=[[Vogue (magazine)|Vogue Business]]}}</ref> Items with a limited edition status can only be traded between or sold by users with a Roblox Premium membership.<ref>{{Cite web |last=Jagneaux |first=David |date=December 15, 2017 |title=Roblox 101: Getting Started With Robux and The Builders Club |url=https://www.geek.com/games/roblox-101-getting-started-with-robux-and-the-builders-club-1725962/ |url-status=live |archive-url=https://web.archive.org/web/20181129202401/https://www.geek.com/games/roblox-101-getting-started-with-robux-and-the-builders-club-1725962/ |archive-date=November 29, 2018 |access-date=February 6, 2018 |website=[[Geek.com]]}}</ref><br />
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Robux allows players to buy various items, and are obtained by purchase with real currency, from a stipend given to members with premium membership, and from other players by producing and selling virtual content in ''Roblox''.<ref name="heavy">{{Cite web |last=Fennimore |first=Jack |date=July 12, 2017 |title=Roblox: 5 Fast Facts You Need to Know |url=https://heavy.com/games/2017/07/roblox-youtube-free-download-corporation-baszucki-cassel-nerfmodder/ |url-status=live |archive-url=https://web.archive.org/web/20181129032712/https://heavy.com/games/2017/07/roblox-youtube-free-download-corporation-baszucki-cassel-nerfmodder/ |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=[[Heavy.com|Heavy]]}}</ref><ref>{{Cite web |last=Jagneaux |first=David |date=December 8, 2017 |title=Roblox 101: How To Avoid Free Robux Scams |url=https://www.geek.com/games/roblox-101-how-to-avoid-free-robux-scams-1725253/ |url-status=live |archive-url=https://web.archive.org/web/20181129210131/https://www.geek.com/games/roblox-101-how-to-avoid-free-robux-scams-1725253/ |archive-date=November 29, 2018 |access-date=February 6, 2018 |website=[[Geek.com]]}}</ref> Prior to 2016, ''Roblox'' had another currency, Tix (short for "Tickets"), that was discontinued in April of that year.<ref>{{cite news |last1=Sidhwani |first1=Priyansh |title=The History Of Roblox : From 2004 Until Now |url=https://techstory.in/the-history-of-roblox-from-2004-until-now/ |access-date=13 March 2021 |work=TechStory |date=12 March 2021}}</ref>{{better source needed|date=March 2021|reason=TechStory does not appear to have an editorial team.}} Robux acquired through the sale of user-generated content can be exchanged into real-world currency through the website's Developer Exchange system.<ref>{{Cite web |last=Editorial Team |date=January 5, 2018 |title=How to make money with DevEx on Roblox |url=https://en.softonic.com/articles/how-to-make-money-on-roblox |url-status=live |archive-url=https://web.archive.org/web/20181129031731/https://en.softonic.com/articles/how-to-make-money-on-roblox |archive-date=November 29, 2018 |access-date=April 24, 2018 |website=[[Softonic]]}}</ref> There are a sizable amount of [[scams]] relating to Robux, largely revolving around automated messages promoting scam websites, scam games designed to appear to give out free Robux, and invalid Robux codes.<ref>{{Cite news |last=Han |first=Nydia |date=June 15, 2018 |title=Action News Troubleshooters: Spotting video game scams |url=https://6abc.com/video-games-roblox-robux-fortnight/3603994/ |access-date=September 4, 2020 |work=[[WPVI-TV]] |archive-url=https://web.archive.org/web/20210127235823/https://6abc.com/video-games-roblox-robux-fortnight/3603994/ |archive-date=January 27, 2021 |url-status=live}}</ref><ref>{{Cite book |last=Jagneaux |first=David |title=The Ultimate Roblox Book: An Unofficial Guide: Learn How to Build Your Own Worlds, Customize Your Games, and So Much More! |date=January 1, 2018 |publisher=[[Simon & Schuster]] |isbn=978-1507205334 |lccn=2017040387 |page=240}}</ref><br />
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=== Events ===<br />
''Roblox'' occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform.<ref name="heavy" /> ''Roblox'' operates annual [[Easter egg hunts]],<ref>{{Cite news |last=Tomlinson |first=Gayle |date=April 8, 2020 |title=Roblox Easter Egg Hunt 2020 will make being in isolation the best thing this Easter |url=https://www.canberratimes.com.au/story/6716010/roblox-has-an-easter-egg-hunt-to-help-you-through-the-weekend/#gsc.tab=0 |access-date=June 24, 2020 |work=[[The Canberra Times]]}}</ref> and also hosts an annual event called the “Bloxy Awards”, an [[awards ceremony]] which also functions as a fundraiser. The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers.<ref>{{Cite web |last=Takahashi |first=Dean |date=March 23, 2020 |title=Roblox's in-game Bloxy Awards draw 600,000 spectators |url=https://venturebeat.com/2020/03/23/robloxs-in-game-bloxy-awards-drawn-4-million-concurrent-players/ |access-date=July 21, 2020 |website=[[VentureBeat]]}}</ref><ref>{{Cite web |last=Valentine |first=Rebekah |date=June 4, 2020 |title=Roblox's continuing construction of a social, creative space |url=https://www.gamesindustry.biz/articles/2020-06-04-robloxs-continuing-construction-of-a-social-creative-space |access-date=September 18, 2020 |website=[[Gamasutra]]}}</ref> Roblox Corporation annually hosts the Roblox Developers Conference, a three-day invite-only event in [[San Francisco]] where top [[User Generated Content|content creators]] on the site learn of upcoming changes to the platform.<ref>{{Cite web |last=Perez |first=Sarah |date=August 13, 2019 |title=Roblox announces new game-creation tools and marketplace, $100M in 2019 developer revenue |url=https://techcrunch.com/2019/08/12/roblox-announces-new-game-creation-tools-and-marketplace-100m-in-2019-developer-revenue/ |access-date=March 28, 2020 |website=[[TechCrunch]]}}</ref> The company has also hosted similar events in [[London]] and [[Amsterdam]].<ref>{{Cite web |last=Chapple |first=Craig |date=August 11, 2019 |title=$100m dev payouts, 1.2 billion hours of engagement a month: What we learned at the Roblox Developers Conference |url=https://www.pocketgamer.biz/news/71372/what-we-learned-at-the-roblox-developer-conference/ |access-date=April 23, 2020 |website=[[Pocket Gamer]]}}</ref><ref>{{Cite web |last=YoSoyTofu |date=August 31, 2018 |title=Thanks for a Wonderful RDC 2018 in Amsterdam! |url=https://blog.roblox.com/2018/08/thanks-wonderful-rdc-2018-amsterdam/ |access-date=August 30, 2019 |website=Roblox Blog |language=en-US}}</ref><br />
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''Roblox'' occasionally engages in events to promote films, such as ones held to promote ''[[Wonder Woman 1984]]'' and ''[[Aquaman (film)|Aquaman]]''.<ref>{{Cite web |last=Takahashi |first=Dean |date=June 26, 2020 |title=Roblox teams with Warner Bros. and DC on Wonder Woman: The Themyscira Experience |url=https://venturebeat.com/2020/06/25/roblox-teams-with-warner-bros-and-dc-on-wonder-woman-the-themyscira-experience/ |access-date=June 26, 2020 |website=[[VentureBeat]]}}</ref><ref>{{Cite news |last=Crecente |first=Brian |date=December 21, 2018 |title=How Warner Bros. Uses a Video Game to Fuel Interest in Its Movies |url=https://variety.com/2018/film/news/roblox-warner-bros-movie-crossover-1203094353/ |access-date=June 26, 2020 |work=[[Variety (magazine)|Variety]]}}</ref> In 2020, ''Roblox'' hosted its first virtual concert, which was compared by ''[[Rolling Stone]]'' to that of American rapper [[Travis Scott]]'s virtual concert in ''[[Fortnite Battle Royale|Fortnite]]'',<ref name=Stoned/> during which American rapper [[Lil Nas X]] debuted his song "[[Holiday (Lil Nas X song)|Holiday]]" to an audience of ''Roblox'' players.<ref name="Stoned">{{Cite news |last=Millman |first=Ethan |date=November 10, 2020 |title=Lil Nas X to Play Virtual Concert on Roblox |url=https://www.rollingstone.com/pro/news/lil-nas-x-roblox-virtual-show-1087921/ |access-date=November 14, 2020 |work=[[Rolling Stone (magazine)|Rolling Stone]]}}</ref><ref>{{Cite web |last=Perez |first=Sarah |date=November 11, 2020 |title=Roblox to host its first virtual concert, featuring Lil Nas X |url=https://social.techcrunch.com/2020/11/10/roblox-to-host-its-first-virtual-concert-featuring-lil-nas-x/ |access-date=November 14, 2020 |website=[[TechCrunch]] |language=en-US}}</ref><ref>{{Cite magazine |last=Rowley |first=Glenn |date=November 10, 2020 |title=Lil Nas X Will Debut New Single 'Holiday' During Virtual Roblox Concert |url=https://www.billboard.com/articles/columns/hip-hop/9481300/lil-nas-x-roblox-concert-details/ |access-date=November 14, 2020 |magazine=[[Billboard (magazine)|Billboard]]}}</ref> In 2021, Swedish singer [[Zara Larsson]] performed songs at a virtual party to celebrate her new album ''[[Poster Girl (album)|Poster Girl (Summer Edition)]]''.<ref>{{Cite news|title=Roblox: Zara Larsson performing new album - and other virtual concerts|website=[[BBC Newsround]]|date=May 21, 2021|language=en-GB|url=https://www.bbc.co.uk/newsround/57186245|access-date=May 22, 2021}}</ref> On September 17, 2021, a virtual concert by the American band [[Twenty One Pilots]] took place.<ref>{{Cite web |last=Takahashi |first=Dean |date=September 8, 2021 |title=Roblox will launch Twenty One Pilots virtual concert |url=https://venturebeat.com/2021/09/08/roblox-will-launch-twenty-one-pilots-virtual-concert/ |access-date=September 9, 2021 |website=[[VentureBeat]]}}</ref><ref>{{Cite web |last=Aswad |first=Jem |date=September 8, 2021 |title=Twenty One Pilots to Stage Elaborate Roblox 'Concert Experience' |url=https://variety.com/2021/digital/news/twenty-one-pilots-21-roblox-concert-experience-1235058749/ |access-date=September 9, 2021 |website=[[Variety (magazine)|Variety]]}}</ref> In October 2021, Roblox partnered with [[Chipotle Mexican Grill]] to giveaway $1 million of burritos away to the first 30,000 people everyday as apart of Chipotle's Halloween Boorito promotion.<ref>{{Cite web|url=https://www.restaurantbusinessonline.com/marketing/chipotle-launches-truly-virtual-restaurant-roblox|title=CHIPOTLE Launches a Truly 'Virtual' Restaurant via Roblox|date=October 26, 2021|website=Restaurant Business Online|last1=Lalley|first1=Heather}}</ref><br />
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== History and development ==<br />
{{multiple image|direction=vertical|width=200<br />
|image1=First Roblox Logo.svg|caption1=The first ''Roblox'' logo, designed in 2004<ref name=Logo/><br />
|image2=ROBLOX 2004.svg|caption2=The ''Roblox'' logo used from 2005 to 2006<ref name=Logo/><br />
|image3=Roblox logo.svg|caption3=The ''Roblox'' logo used from 2006 to 2017; it had numerous variations, but mostly remained the same.<ref name=Logo/><br />
|image4=Roblox Red 2017 Logo.png|caption4=The ''Roblox'' logo used from 2017 to 2019<ref name="Logo">{{Cite web |last=Baszucki |first=David |author-link=David Baszucki |date=January 10, 2017 |title=Introducing Our Next-Generation Logo |url=https://blog.roblox.com/2017/01/introducing-our-next-generation-logo/ |access-date=July 16, 2020 |website=Roblox Blog}}</ref><br />
}}<br />
The [[beta version]] of ''Roblox'' was created by co-founders [[David Baszucki]] and Erik Cassel in 2004 under the name ''DynaBlocks''.<ref>{{Cite web |last=Vashishtha |first=Yashica |date=July 24, 2019 |title=David Baszucki : Founder of Roblox, the Biggest Video Game Building Platform |url=https://www.yourtechstory.com/2019/07/24/david-baszucki-founder-roblox-biggest-video-game-building-platform/ |access-date=September 2, 2019 |website=Your Tech Story |language=en-US}}</ref> Baszucki started testing the first demos that year.<ref name="inc">{{Cite web |last=Hughes |first=Neil |date=July 15, 2016 |title=How This User-Generated Video Game Is Leading The Way With Innovation and VR |url=https://www.inc.com/neil-c-hughes/how-this-user-generated-video-game-is-leading-the-way-with-innovation-and-vr.html |url-status=live |archive-url=https://web.archive.org/web/20181129215529/https://www.inc.com/neil-c-hughes/how-this-user-generated-video-game-is-leading-the-way-with-innovation-and-vr.html |archive-date=November 29, 2018 |access-date=January 10, 2017 |website=[[Inc. (magazine)|Inc.]]}}</ref> In 2005, the company changed its name to ''Roblox'',<ref name="inc" /> and it officially launched on September 1, 2006.<ref name="founding" /> In March 2007, ''Roblox'' became compliant with [[COPPA]], with the addition of safe chat, a change that limited the communication ability of users under the age of 13 by restricting them to selecting predefined messages from a menu.<ref>{{Cite web |last=Dickson |first=Jeremy |date=June 23, 2015 |title=SuperAwesome and Roblox join forces on kid-safe advertising |url=http://kidscreen.com/2015/06/23/superawesome-and-roblox-join-forces-on-kid-safe-advertising/ |url-status=live |archive-url=https://web.archive.org/web/20181129222253/http://kidscreen.com/2015/06/23/superawesome-and-roblox-join-forces-on-kid-safe-advertising/ |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=Kidscreen}}</ref> In August, ''Roblox'' applied server improvements and released a premium membership service named "Builders Club".<ref>{{Cite book |last=LaRouche |first=Brandon John |title=Basic ROBLOX Lua Programming |date=March 31, 2012 |publisher=Double Trouble Studio |isbn=978-0-9854513-0-1 |page=237}}</ref> This paid membership feature was rebranded as Roblox Premium in September 2019.<ref>{{Cite web |last=coefficients |date=September 23, 2019 |title=Roblox Premium is here! |url=https://devforum.roblox.com/t/roblox-premium-is-here/355721 |access-date=September 25, 2019 |website=Roblox Developer Forum |language=en-US}}</ref><br />
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In December 2011, ''Roblox'' held their first Hack Week, an annual event where ''Roblox'' developers work on outside-the-box ideas for new developments to present to the company.<ref>{{Cite news |last=Milian |first=Mark |date=December 2, 2012 |title=Hackathons move beyond Silicon Valley |url=https://www.sfgate.com/technology/article/Hackathons-move-beyond-Silicon-Valley-4085718.php |url-status=live |archive-url=https://web.archive.org/web/20181129232929/https://www.sfgate.com/technology/article/Hackathons-move-beyond-Silicon-Valley-4085718.php |archive-date=November 29, 2018 |access-date=February 9, 2017 |work=[[San Francisco Chronicle]]}}</ref><ref>{{Cite news |last=Chaykowski |first=Kathleen |date=August 31, 2012 |title=Lua language helps kids create software |url=https://www.sfgate.com/technology/article/Lua-language-helps-kids-create-software-3828132.php |url-status=live |archive-url=https://web.archive.org/web/20181129233534/https://www.sfgate.com/technology/article/Lua-language-helps-kids-create-software-3828132.php |archive-date=November 29, 2018 |access-date=February 9, 2017 |work=[[San Francisco Chronicle]]}}</ref> On December 11, 2012, an [[iOS]] version of ''Roblox'' was released,<ref name="iOSR">{{Cite web |last=Grubb |first=Jeff |date=December 12, 2012 |title=Block-builder Roblox goes mobile in time for the holidays |url=https://venturebeat.com/2012/12/12/roblox-mobile-ipad-iphone-now/ |url-status=live |archive-url=https://web.archive.org/web/20181129233810/https://venturebeat.com/2012/12/12/roblox-mobile-ipad-iphone-now/ |archive-date=November 29, 2018 |access-date=November 29, 2018 |website=[[VentureBeat]]}}</ref> and on July 16, 2014, an [[Android (operating system)|Android]] version was released.<ref name=AndroidRelease/> On October 1, 2013, ''Roblox'' released its Developer Exchange program, allowing developers to exchange Robux earned from their games into real-world currencies.<ref>{{Cite web |last=Grubb |first=Jeff |date=June 6, 2014 |title=Roblox is gaming's quiet giant – and it's only getting bigger |url=https://venturebeat.com/2014/06/06/roblox-is-gamings-quiet-giant-and-its-only-getting-bigger/ |url-status=live |archive-url=https://web.archive.org/web/20181129235317/https://venturebeat.com/2014/06/06/roblox-is-gamings-quiet-giant-and-its-only-getting-bigger/ |archive-date=November 29, 2018 |access-date=April 24, 2018 |website=[[VentureBeat]]}}</ref><br />
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On May 31, 2015, a feature called 'Smooth Terrain' was added, increasing the graphical fidelity of the terrain and changing the physics engine from a block-oriented style to a smoother and more realistic one.<ref>{{Cite web |last=Takahashi |first=Dean |date=June 1, 2015 |title=Roblox user-generated world moves from blocky terrain to smooth 3D |url=https://venturebeat.com/2015/06/01/roblox-user-generated-world-moves-from-blocky-to-smooth-3d-terrain/ |url-status=live |archive-url=https://web.archive.org/web/20181129235824/https://venturebeat.com/2015/06/01/roblox-user-generated-world-moves-from-blocky-to-smooth-3d-terrain/ |archive-date=November 29, 2018 |access-date=June 3, 2015 |website=[[VentureBeat]]}}</ref> On November 20, ''Roblox'' was launched on [[Xbox One]], with an initial selection of 15 games chosen by ''Roblox'' staff.<ref name="XboxOneRelease">{{Cite web |last=Grubb |first=Jeff |date=September 24, 2015 |title=Roblox comes to Xbox One, joins Minecraft in the growing player-made content space on consoles |url=https://venturebeat.com/2015/09/24/roblox-comes-to-xbox-one/ |url-status=live |archive-url=https://web.archive.org/web/20181130001239/https://venturebeat.com/2015/09/24/roblox-comes-to-xbox-one/ |archive-date=November 30, 2018 |access-date=November 30, 2018 |website=[[VentureBeat]]}}</ref> New ''Roblox'' games for the Xbox One have to go through an approval process, and are subject to the [[Entertainment Software Ratings Board]] standards.<ref>{{Cite web |last=Grubb |first=Jeff |date=January 27, 2016 |title=Roblox launches on Xbox One with 15 player-created games – watch us play them |url=https://venturebeat.com/2016/01/27/roblox-launches-on-xbox-one-with-15-player-created-games-watch-us-play-them/ |url-status=live |archive-url=https://web.archive.org/web/20181130001719/https://venturebeat.com/2016/01/27/roblox-launches-on-xbox-one-with-15-player-created-games-watch-us-play-them/ |archive-date=November 30, 2018 |access-date=November 30, 2018 |website=[[VentureBeat]]}}</ref><br />
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In April 2016, ''Roblox'' launched ''Roblox VR'' for [[Oculus Rift]]. At the time of release, more than ten million games were available in 3D.<ref>{{Cite web |last=Gaudiosi |first=John |date=April 15, 2016 |title=This Company Just Introduced 20 Million People to Oculus Rift |url=http://fortune.com/2016/04/15/roblox-vr-oculus-rift/ |url-status=live |archive-url=https://web.archive.org/web/20181130002929/http://fortune.com/2016/04/15/roblox-vr-oculus-rift/ |archive-date=November 30, 2018 |access-date=December 13, 2016 |website=[[Fortune (magazine)|Fortune]]}}</ref> Around the same time period, the safe chat feature was removed and replaced by a system based on a [[whitelist]] with a set of acceptable words for users under 13 years old and a set of [[blacklist]]ed words for other users.<ref>{{Cite web |title=Roblox |url=https://www.esafety.gov.au/esafety-information/games-apps-and-social-networking/roblox |url-status=live |archive-url=https://web.archive.org/web/20181130003250/https://www.esafety.gov.au/esafety-information/games-apps-and-social-networking/roblox |archive-date=November 30, 2018 |access-date=December 13, 2016 |website=Office of the eSafety Commissioner |publisher=[[Government of Australia]]}}</ref>{{failed verification|date=December 2020}} In June, the company launched a version compatible with [[Windows 10]]. While the game platform has had a presence on the PC since 2004, when its web version was created, this was the first time it was upgraded with a standalone launcher built for Windows.<ref>{{Cite web |last=Grubb |first=Jeff |date=June 10, 2016 |title=After Xbox One success, Roblox now has a dedicated Windows 10 app |url=https://venturebeat.com/2016/06/10/after-xbox-one-success-roblox-now-has-a-dedicated-windows-10-app/ |url-status=live |archive-url=https://web.archive.org/web/20181130003633/https://venturebeat.com/2016/06/10/after-xbox-one-success-roblox-now-has-a-dedicated-windows-10-app/ |archive-date=November 30, 2018 |access-date=November 30, 2018 |website=[[VentureBeat]]}}</ref><br />
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Throughout 2017, ''Roblox'' engaged in a number of updates to its server technology, as the technology they were operating on until that point was out of date and led to frequent outages.<ref>{{Cite web |last=Miller |first=Ron |date=October 1, 2020 |title=How Roblox completely transformed its tech stack |url=https://techcrunch.com/2020/10/09/how-roblox-completely-transformed-its-tech-stack/ |access-date=October 14, 2020 |website=[[TechCrunch]]}}</ref> Also in 2017, Roblox closed its official [[Internet forum|forums]].<ref name=":0">{{Cite web|last=Campbell|first=Kyle|date=2021-12-15|title=Roblox is facing accusations of being unsafe for children|url=https://ftw.usatoday.com/2021/12/roblox-facing-accusations-unsafe-children|url-status=live|access-date=2021-12-19|website=[[USA Today|For The Win]]|language=en-US}}</ref> In November 2018, the ability for a player to play as a "guest", without an account, which had been progressively restricted over the previous two years, was removed entirely.<ref>{{Cite web |last=Vaz |first=Christian |date=November 3, 2020 |title=Roblox guest – what are guests and what happened to them |url=https://www.pockettactics.com/roblox/guest |access-date=February 2, 2021 |website=Pocket Tactics}}</ref> In July 2020, ''Roblox'' announced the creation of “Party Place”, which functions as an online [[Meeting point|hangout]]. The feature was created using new technology that had been used during the 2020 Bloxy Awards, and was designed in response to the COVID-19 pandemic.<ref>{{Cite web |last=Perez |first=Sarah |date=July 21, 2020 |title=Roblox launches Party Place, a private venue for virtual birthday parties and other meetups |url=https://techcrunch.com/2020/07/20/roblox-launches-party-place-a-private-venue-for-virtual-birthday-parties-and-other-meetups/ |access-date=July 21, 2020 |website=[[TechCrunch]]}}</ref> ''Roblox'' was granted permission to release in China on December 3, 2020.<ref>{{Cite web |last=Batchelor |first=James |date=December 3, 2020 |title=Roblox cleared for launch in China |url=https://www.gamesindustry.biz/articles/2020-12-03-roblox-cleared-for-launch-in-china#:~:text=Roblox%20is%20officially%20heading%20to,date%20has%20been%20given%20yet. |access-date=February 14, 2021 |website=Games Industry |publisher=[[Gamer Network]]}}</ref> In 2021, ''Roblox'' bought chat platform [[Guilded]].<ref>{{cite news |last1=Matney |first1=Lucas |title=Roblox acquires Discord competitor Guilded |url=https://techcrunch.com/2021/08/16/roblox-acquires-discord-competitor-guilded/ |access-date=23 September 2021 |work=[[Techcrunch]] |date=16 August 2021}}</ref> In October 2021, ''Roblox'' experienced its longest [[downtime]] to date, with services being unavailable for three days.<ref name="outage-bundle">{{Cite news|last=Plant|first=Logan|title=Roblox's Servers Are Down And Fans Are Blaming Chipotle - IGN|url=https://www.ign.com/articles/roblox-servers-down-chipotle-free-burritos|language=en|access-date=2021-10-29}}</ref><ref>{{Cite web|title=Is Roblox down? Why the gaming platform isn't working today with thousands of users reporting login problems|url=https://www.msn.com/en-us/news/technology/is-roblox-down-why-the-gaming-platform-isn-e2-80-99t-working-today-with-thousands-of-users-reporting-login-problems/ar-AAQ5oWh|access-date=2021-10-29|website=www.msn.com}}</ref><ref>{{cite web|author=Tom Warren|url=https://www.theverge.com/2021/10/30/22754107/roblox-down-outage-chipotle-server-issues-status|title=Roblox has been down for more than a day and it's not because of Chipotle|publisher=[[The Verge]]|date=October 30, 2021|accessdate=October 30, 2021}}</ref><br />
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In July 2022, a 4 GB archive of internal documents related to the platform's creators, including personal data, were leaked by an unidentified hacker. Roblox stated "[t]hese stolen documents were illegally obtained as part of an extortion scheme that we refused to cooperate with."<ref>{{cite web |last1=Cox |first1=Joseph |title=Hacker Posts Internal Roblox Employee Documents Online |url=https://www.vice.com/en/article/g5vqx3/hacker-posts-internal-roblox-employee-documents-online |website=Vice |publisher=Vice Media Group LLC |date=17 July 2022 |access-date=18 July 2022}}</ref><br />
<br />
==Community and culture==<br />
===Activism===<br />
Users of ''Roblox'' have been noted for their efforts against [[racism]], with numerous regular users and co-founder Baszucki having declared their support for the [[George Floyd protests]] and [[Black Lives Matter]].<ref>{{Cite web |last=Stevens |first=Barry |date=June 3, 2020 |title=David Baszucki, founder and CEO of Roblox sends a heartfelt message in a recent blog post |url=https://www.entertainment-focus.com/games-section/game-news/david-baszucki-founder-and-ceo-of-roblox-sends-a-heartfelt-message-in-a-recent-blog-post/ |access-date=June 26, 2020 |website=Entertainment Focus}}</ref><ref>{{Cite news |last=Parker-Pope |first=Tara |author-link=Tara Parker-Pope|date=June 24, 2020 |title=How to Raise an Anti-Racist Kid |url=https://www.nytimes.com/2020/06/24/well/family/how-to-raise-an-anti-racist-kid.html |access-date=June 27, 2020 |work=[[The New York Times]] |archive-url=https://web.archive.org/web/20210127234351/https://www.nytimes.com/2020/06/24/well/family/how-to-raise-an-anti-racist-kid.html |archive-date=January 27, 2021 |url-status=live}}</ref> In August 2019, an investigation by [[NBC News]] revealed over 100 accounts linked to [[far-right]] and [[neo-Nazi]] groups. After being contacted about the accounts by NBC, ''Roblox'' moderators removed them.<ref>{{Cite news |last=Farivar |first=Cyrus |date=August 22, 2019 |title=Extremists creep into Roblox, an online game popular with children |url=https://www.nbcnews.com/tech/tech-news/extremists-creep-roblox-online-game-popular-children-n1045056 |access-date=August 19, 2020 |work=[[NBC News]] |archive-url=https://web.archive.org/web/20210311180608/https://www.nbcnews.com/tech/tech-news/extremists-creep-roblox-online-game-popular-children-n1045056 |archive-date=March 11, 2021 |url-status=live}}</ref><br />
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===Effects of the COVID-19 pandemic===<br />
The [[Impact of the COVID-19 pandemic on the video game industry|COVID-19 pandemic]] has affected ''Roblox'' in numerous ways. Due to quarantines imposed by the pandemic limiting social interaction, ''Roblox'' is being used as a way for children to communicate with each other.<ref>{{Cite web |last=Takahashi |first=Dean |date=June 29, 2020 |title=Roblox: How teens are using games to cope with the pandemic |url=https://venturebeat.com/2020/06/29/roblox-how-teens-are-using-games-to-cope-with-the-pandemic/ |access-date=July 4, 2020 |website=[[VentureBeat]]}}</ref> One of the most noted ways that this method of communication is being carried out is the phenomenon of birthday parties being held on the platform.<ref>{{Cite news |last=Kharif |first=Olga |date=April 15, 2020 |title=Kids Flock to Roblox for Parties and Playdates During Lockdown |url=https://www.bloomberg.com/news/articles/2020-04-15/kids-flock-to-roblox-for-parties-and-playdates-during-lockdown |access-date=July 4, 2020 |website=[[Bloomberg News]] |archive-url=https://web.archive.org/web/20210319084441/https://www.bloomberg.com/news/articles/2020-04-15/kids-flock-to-roblox-for-parties-and-playdates-during-lockdown |archive-date=March 19, 2021 |url-status=live}}</ref><ref>{{Cite web |last=Perez |first=Sarah |date=April 6, 2020 |title=Creative ways to host a virtual birthday party for kids |url=https://techcrunch.com/2020/04/06/creative-ways-to-host-a-virtual-birthday-party-for-kids/ |access-date=July 4, 2020 |work=[[TechCrunch]]}}</ref> COVID-19 has caused a substantial increase in both the platform's revenue and the number of players on it, in line with similar effects experienced by the majority of the gaming industry, as players forced to remain indoors due to [[COVID-19 lockdowns]] spent more time playing video games.<ref>{{Cite web |last=Perez |first=Sarah |date=July 1, 2020 |title=Global app revenue jumps to $50B in the first half of 2020, in part due to COVID-19 impacts |url=https://techcrunch.com/2020/06/30/global-app-revenue-jumps-to-50b-in-the-first-half-of-2020-in-part-due-to-covid-19-impacts/ |access-date=July 14, 2020 |website=[[TechCrunch]]}}</ref><ref>{{Cite magazine |last=Hetfield |first=Malindy |date=July 22, 2020 |title=Roblox is now the game of choice for over half of all US kids |url=https://www.pcgamer.com/au/roblox-is-now-the-game-of-choice-for-over-half-of-all-us-kids/ |access-date=July 23, 2020 |magazine=[[PC Gamer]]}}</ref><br />
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==="Oof" sound effect===<br />
From its release until November 2020, ''Roblox''{{'}}s sound effect for when a character dies was an "oof" sound, which became a substantial part of the platform's reputation due to its status as a [[Internet meme|meme]].<ref>{{Cite news |last=Beckheling |first=Imogen |date=November 12, 2020 |title=Roblox will soon charge for the memey "oof" death noise |url=https://www.rockpapershotgun.com/2020/11/12/roblox-will-soon-charge-for-the-memey-oof-death-noise/ |access-date=November 14, 2020 |website=[[Rock, Paper, Shotgun]]}}</ref> The sound was originally produced by video game composer [[Tommy Tallarico]] for the 2000 video game ''[[Messiah (video game)|Messiah]]'', and he and ''Roblox'' entered into a copyright dispute. The dispute ended in 2022 when ''Roblox'' pulled the sound from their platform and replaced it with a new sound effect.<ref>{{Cite news |date=2022-07-27 |title=Roblox has removed its "oof" sound of death |language=en-gb |work=Eurogamer.net |url=https://www.eurogamer.net/roblox-has-removed-its-oof-sound-of-death |access-date=2022-07-27}}</ref><ref>{{Cite web |last=Marshall |first=Cass |date=2022-07-27 |title=Say goodbye to Roblox's iconic 'oof' sound effect |url=https://www.polygon.com/23280931/roblox-oof-sound-effect-replaced-copyright-licensing |access-date=2022-07-27 |website=Polygon |language=en-US}}</ref><ref>{{Cite web |title=Oof, the iconic Roblox death noise has been replaced with a way uglier sound |url=https://www.msn.com/en-us/music/news/oof-the-iconic-roblox-death-noise-has-been-replaced-with-a-way-uglier-sound/ar-AA101Hyz |access-date=2022-07-27 |website=MSN |language=en-US}}</ref><br />
<br />
== Reception and revenue ==<br />
<br />
===Critical reception===<br />
''Roblox'' has generally received positive reviews. [[Common Sense Media]] gave it 4 out of 5 stars, praising the website's variety of games and ability to encourage creativity in children, while finding that the decentralized nature of the platform meant game quality varied, and recommended disabling chat functions for young players to prevent possibly harmful interactions.<ref>{{Cite web |last=Brereton |first=Erin |date=November 14, 2019 |title=Roblox |url=https://www.commonsensemedia.org/website-reviews/roblox |access-date=June 24, 2020 |website=[[Common Sense Media]]}}</ref> Patricia E. Vance of the [[Family Online Safety Institute]] advised parents to monitor their child's interactions on the platform, but praised the platform for "allow[ing] kids to play, explore, socialize, create and learn in a self-directed way", and granted especial praise to Roblox Studio for its ability to encourage children to experience game development.<ref>{{Cite web |last=Vance |first=Patricia E. |date=December 19, 2018 |title=What Parents Need To Know About Roblox |url=https://www.fosi.org/good-digital-parenting/what-parents-need-know-about-roblox/ |access-date=June 27, 2020 |website=[[Family Online Safety Institute]]}}</ref> ''[[Trusted Reviews]]'', in its overview of the platform, also praised Roblox Studio, stating that “for anyone seeking to develop their computer science skills, or create projects that will instantly receive feedback from a huge audience, the appeal is obvious”.<ref>{{Cite web |last=Mahboubian-Jones |first=Justin |date=December 15, 2016 |title=What is Roblox? The world's most popular game you might not have heard of |url=https://www.trustedreviews.com/opinion/what-is-roblox-the-world-s-most-popular-game-you-might-not-have-heard-of-2946534 |access-date=August 1, 2016 |website=[[Trusted Reviews]] |publisher=[[TI Media]]}}</ref> Craig Hurda, writing in ''Android Guys'', gave a more moderate review, praising the number of games available and finding that the game was entertaining for children, while also finding that the platform's audio was "hit-or-miss" and declaring that it had limited appeal for adult players.<ref>{{Cite web |last=Hurda |first=Craig |date=February 8, 2017 |title=Roblox is waaayy more than a game (Review) |url=https://www.androidguys.com/news/roblox-is-waaayy-more-than-a-game-review/ |access-date=August 23, 2020 |website=Android Guys}}</ref> <br />
<br />
==== Criticism ====<br />
''Roblox'' has received widespread criticism for its chat filtration system.<ref name="Roblox criticism">{{Cite news |last1=Vengattil |first1=Munsif |last2=Munn |first2=Joseph |date=November 19, 2020 |title=Kids gaming platform Roblox faces hurdles ahead of public listing: rough words |url=https://www.reuters.com/article/uk-gaming-roblox-content-focus/kids-gaming-platform-roblox-faces-hurdles-ahead-of-public-listing-rough-words-idUKKBN27Z1GK |access-date=December 17, 2020 |work=[[Reuters]] |archive-url=https://web.archive.org/web/20210228182015/https://www.reuters.com/article/uk-gaming-roblox-content-focus/kids-gaming-platform-roblox-faces-hurdles-ahead-of-public-listing-rough-words-idUKKBN27Z1GK |archive-date=February 28, 2021 |url-status=dead }}</ref><ref>{{Cite news |last=Stonehouse |first=Rachel |date=May 29, 2020 |title=Roblox: 'I thought he was playing an innocent game' |url=https://www.bbc.com/news/technology-48450604 |access-date=December 17, 2020 |work=[[BBC News]]|archive-url=https://web.archive.org/web/20210329041522/https://www.bbc.com/news/technology-48450604|archive-date=March 29, 2021}}</ref> Although ''Roblox''{{'}}s filtration system, Community Sift,<ref>{{cite press release|url= https://www.businesswire.com/news/home/20180619005306/en/Hat-Securitys-User-Reputation-Patent-Lets-Community|title= Two Hat Security's User Reputation Patent Lets Community Sift Identify Disruptive Users|website=[[Business Wire]]|publisher=Two Hat|date=June 19, 2018|access-date=March 1, 2021|archive-url=https://web.archive.org/web/20210310025755/https://www.businesswire.com/news/home/20180619005306/en/Hat-Securitys-User-Reputation-Patent-Lets-Community|archive-date=March 10, 2021|url-status=live}}</ref> censors and removes most inappropriate messages and content, some can still avoid the system. To combat these issues, ''Roblox'' has 1,600 people working to remove such content from the platform.<ref name="Roblox criticism" /> ''Roblox'' offers privacy settings; parents can limit what people a user can contact, restricting access to [[private servers]], and turning on [[parental control]].<ref>{{Cite news |last=Magid |first=Larry |date=November 5, 2020 |title=Larry Magid: Keeping kids safe on Roblox |url=https://www.mercurynews.com/2020/11/05/keeping-kids-safe-on-roblox/ |access-date=December 17, 2020 |website=[[The Mercury News]]}}</ref><br />
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Though sexual content is prohibited on ''Roblox'', the platform has received substantial criticism for the presence of sexually explicit games and imagery within it. This content includes items like virtual [[sex clubs]] and [[nightclubs]], with creators of said content largely communicating through third-party platforms which cannot be regulated by ''Roblox'' moderators.<ref>{{Cite news |last=Conklin |first=Audrey |date=August 25, 2020 |title=Roblox teen gamers engage in sexual behavior in platform's 'red light district': report |url=https://www.foxbusiness.com/technology/roblox-discord-teen-gamers-inappropriate |access-date=December 19, 2020 |work=[[Fox Business]] |archive-url=https://web.archive.org/web/20210101115812/https://www.foxbusiness.com/technology/roblox-discord-teen-gamers-inappropriate |archive-date=January 1, 2021 |url-status=dead }}</ref> Such spaces on ''Roblox'' are often called "condos" and there is a constant effort in taking those places down.<ref>{{Cite news |date=February 14, 2022 |title=Roblox: The children's game with a sex problem|url=https://www.bbc.com/news/technology-60314572|website=BBC News}}</ref> A 2020 investigation by ''[[Fast Company]]'' found that sexual content was still prevalent within ''Roblox'', with attempts by moderators to remove it being likened to "whack-a-mole",<ref name="SLV">{{Cite web |last=Helm |first=Burt |date=August 19, 2020 |title=Sex, lies, and video games: Inside Roblox's war on porn |url=https://www.fastcompany.com/90539906/sex-lies-and-video-games-inside-roblox-war-on-porn |access-date=December 19, 2020 |website=[[Fast Company]]}}</ref><ref>{{Cite web |last=Cole |first=Samantha |date=November 21, 2020 |title=Roblox Goes Public, Says Child Pornography Is a Risk to Its Business |url=https://www.vice.com/en/article/epdzxk/roblox-goes-public-says-child-pornography-is-a-risk-to-its-business |access-date=December 19, 2020 |work=[[Vice Media|Motherboard]]|archive-url=https://web.archive.org/web/20201201184039/https://www.vice.com/en/article/epdzxk/roblox-goes-public-says-child-pornography-is-a-risk-to-its-business|archive-date=December 1, 2020|url-status=live}}</ref> though it was also found that the situation had generally improved in the recent years prior to the report.<ref name=SLV/> <br />
<br />
Some [[extremist]] role-playing communities and scenarios present in ''Roblox'' have caused controversy.<ref>{{Cite news|title=How 'Roblox' Became a Playground for Virtual Fascists|language=en-US|magazine=[[Wired (magazine)|Wired]]|last1=D'Anastasio|first1=Cecilia|url=https://www.wired.com/story/roblox-online-games-irl-fascism-roman-empire/|access-date=October 9, 2021|date=October 6, 2021|issn=1059-1028}}</ref><br />
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''Roblox'' has also been criticised for making it easy for children to spend large sums of money through [[microtransactions]], leading to numerous instances where children have spent large sums of money on the platform without parents' knowledge,<ref>{{cite web|url=https://www.techspot.com/news/85882-eleven-year-old-girl-spends-almost-6000-roblox.html|title=Dad discovers his 11-year-old daughter spent almost $6,000 on Roblox|website=TechSpot|last=Thubron|first=Rob|date=July 6, 2020}}</ref><ref>{{cite web|url=https://www.bbc.co.uk/news/uk-wales-51328762|title=Roblox: Wrexham mum's warning after daughter's iPad bill|website=[[BBC News]]|date=January 31, 2020}}</ref> and deleting the accounts of players who file [[chargeback]]s or request refunds for Robux payments through their banks, card issuers or other third-party companies.<ref>{{cite web|url=https://www.theguardian.com/money/2020/mar/11/my-kids-spent-600-on-their-ipads-without-my-knowledge|title=My kids spent £600 on their iPads without my knowledge|website=[[The Guardian]]|last1=Tims|first1=Anna|date=March 11, 2020}}</ref> Professor Jane Juffer at [[Cornell University]] accused ''Roblox'' of encouraging [[consumerism]] in children.<ref>{{cite book |last1=Juffer |first1=Jane |title=Don't use your words! : children's emotions in a networked world |date=2019 |location=New York |publisher = NYU Press |isbn=9781479833054}}</ref><br />
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''Roblox'' has been accused by the [[investigative journalism]] [[YouTube]] channel ''[[People Make Games]]'' of "[[Exploitation of labour|exploiting]]" child game developers by promising them huge amounts of money when they monetize their games, while only giving them little to no money in return by having high revenue cuts, an exchange rate in selling Robux lower than the rate for buying Robux, and lack of methods to make their games easily [[Discoverability|discoverable]]. This was likened to [[company scrip]].<ref>{{cite web |last1=Yin-Poole |first1=Wesley |title=Roblox "exploiting" young game developers, new investigation reports |url=https://www.eurogamer.net/articles/2021-08-20-roblox-exploiting-young-game-developers-new-investigation-reports |website=[[Eurogamer]] |publisher=[[Gamer Network]] |date=20 August 2021|access-date=4 December 2021}}</ref><ref>{{cite web |last1=Wen |first1=Alan |title='Roblox' is allegedly exploiting young game developers |url=https://www.nme.com/news/gaming-news/roblox-is-allegedly-exploiting-young-game-developers-3024548 |website=[[NME]] |publisher=[[BandLab Technologies]] |date=20 August 2021 |access-date=4 December 2021}}</ref> In a discussion with ''[[Axios (website)|Axios]]'', ''Roblox'' [[chief product officer]] (CPO) Manuel Bronstein responded by saying that Roblox's intent is to give more money to its community developers.<ref>{{cite news|last1=Totilo|first1=Stephen|date=October 15, 2021|title=Roblox outlines future for the virtual platform|language=en|work=Axios|url=https://www.axios.com/roblox-outlines-future-for-the-virtual-platform-c45d9941-2412-485c-8cad-863cbd88b360.html|access-date=18 December 2021}}</ref> After ''Roblox'' requested the channel to take down the video, ''[[People Make Games]]'' released further accusations of practices endangering [[child safety]], such as a lack of oversight of developers and a method for people to address developer abuse, leading to child developers being exploited for labor on third-party platforms, allowing a developer to seemingly continue monetizing and having control of game development despite having their personal account banned for reportedly [[Internet predation|sexually preying on a child]], and running the collectibles market to function like [[gambling]], refusing to help a developer whose account was hacked and had its collectibles and assets stolen and encouraging children to seek unofficial and unsafe trading sites to easily obtain highly-valuable items.<ref name=":0" /><ref>{{cite web |last1=Nightangale |first1=Ed |title=Roblox accused of being an unsafe environment for children |url=https://www.eurogamer.net/articles/2021-12-14-roblox-accused-of-being-unsafe-environment-for-children |website=[[Eurogamer]] |publisher=[[Gamer Network]] |date=14 December 2021 |access-date=17 December 2021}}</ref><ref>{{cite web |last1=Chalk |first1=Andy |title=Roblox faces new allegations of being unsafe for children |url=https://www.pcgamer.com/roblox-faces-new-allegations-of-being-unsafe-for-children/ |website=[[PC Gamer]] |publisher=[[Future Publishing]] |date=14 December 2021 |access-date=17 December 2021}}</ref><ref>{{cite web |last1=Sinclair |first1=Brendan |title=Roblox criticized for lack of safeguards for kids, stock-market-like collectibles |url=https://www.gamesindustry.biz/articles/2021-12-13-roblox-criticized-for-lack-of-safeguards-for-children-stock-market-like-collectibles |website=[[GamesIndustry.biz]] |publisher=[[Gamer Network]] |date=13 December 2021 |access-date=17 December 2021}}</ref><br />
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In April 2022, [[Truth in Advertising (organization)|Truth in Advertising]] filed a complaint against ''Roblox'' with the [[Federal Trade Commission]]<ref>{{cite web |title=Roblox Metaverse Playing Games with Consumers |url=https://truthinadvertising.org/articles/roblox-metaverse-playing-games-with-consumers/ |access-date=April 19, 2022 |website=tina.org |publisher=Truth in Advertising |date=April 19, 2022}}</ref> for deceptive marketing.<ref>{{cite web |title=Deceptive Marketing on Roblox |url=https://truthinadvertising.org/wp-content/uploads/2022/04/4_19_22-Complaint-to-FTC-re-Roblox.pdf |website=tina.org |publisher=Truth in Advertising |date=April 19, 2022 |access-date=April 19, 2022}}</ref><br />
<br />
===Games ===<br />
{{See also|List of Roblox games}}<br />
Due to its status as a games platform, ''Roblox'' has a variety of popular games. As. Roblox has a enemy named cccop rebels of May 2020, the most [https://retargetingnews.com/roblox-important-things-to-know-more-about-now-gg-roblox/ popular games on ''Roblox''] had over 10 million monthly active players each. As of August 2020, at least 20 games had been played more than one billion times, and at least 5,000 have been played more than one million times.<ref>{{Cite news |date=August 21, 2020 |title=Gamers are logging millions of hours a day on Roblox |url=https://www.economist.com/graphic-detail/2020/08/21/gamers-are-logging-millions-of-hours-a-day-on-roblox |access-date=August 22, 2020 |newspaper=[[The Economist]] |archive-url=https://web.archive.org/web/20210328183921/https://www.economist.com/graphic-detail/2020/08/21/gamers-are-logging-millions-of-hours-a-day-on-roblox |archive-date=March 28, 2021 |url-status=live}}</ref> ''[[TechCrunch]]'' noted in March 2021 that [https://retargetingnews.com/roblox-important-things-to-know-more-about-now-gg-roblox/ ''Roblox'' games] are largely distinct from established traditions in [[free-to-play]] video games, finding that successful ''Roblox'' games were geared towards immediate satisfaction, and finding that the addition of [[Tutorial (video games)|tutorials]] significantly decreased player engagement, contrary to established wisdom about free-to-play games.<ref>{{cite web|url=https://techcrunch.com/2021/03/26/5-mistakes-creators-make-building-new-games-on-roblox/|title=5 mistakes creators make building new games on Roblox|work=[[TechCrunch]]|last1=Ferencz|first1=Joe|date=March 27, 2021|access-date=March 28, 2021|archive-url=https://web.archive.org/web/20210328104324/https://techcrunch.com/2021/03/26/5-mistakes-creators-make-building-new-games-on-roblox/|archive-date=March 28, 2021|url-status=live}}</ref><br />
<br />
===Revenue===<br />
During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7&nbsp;million as of 2017,<ref>{{Cite news |last=Weinberger |first=Matt |date=May 9, 2017 |title=This game turned players into $50,000-a-month entrepreneurs – now it has a plan to help them make $1.68&nbsp;million a year |url=https://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5 |url-status=live |archive-url=https://web.archive.org/web/20181130004003/https://www.businessinsider.com/roblox-vp-of-developer-relations-grace-francisco-2017-5 |archive-date=November 30, 2018 |access-date=October 10, 2017 |work=[[Business Insider]]}}</ref> collectively earned at least $30&nbsp;million in 2017.<ref name="engadget">{{Cite web |last=Conditt |first=Jessica |date=July 22, 2017 |title=Hobbyist developers will make $30&nbsp;million via 'Roblox' this year |url=https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/ |url-status=live |archive-url=https://web.archive.org/web/20181129211723/https://www.engadget.com/2017/07/22/roblox-30-million-pay-out-developers-2017-how/ |archive-date=November 29, 2018 |access-date=October 10, 2017 |website=[[Engadget]]}}</ref> The iOS version of ''Roblox'' passed $1 billion of lifetime revenue in November 2019, $1.5 billion in June 2020 and $2 billion in October 2020, making it the iOS app with the second-highest revenue.<ref>*{{Cite web |last=Shanley |first=Patrick |date=November 25, 2019 |title='Roblox Mobile' Crosses $1B in Lifetime Revenue |url=https://www.hollywoodreporter.com/news/roblox-mobile-crosses-1b-lifetime-revenue-1257935 |access-date=June 15, 2020 |website=[[The Hollywood Reporter]]}}<br />
* {{cite web|url=https://www.pocketgamer.biz/news/73751/roblox-mobile-one-and-a-half-billion-usd-lifetime-revenue/|title=Roblox Mobile hits $1.5 billion in lifetime revenue|website=[[Pocket Gamer]]|last1=Partleton|first1=Kayleigh|date=June 26, 2020|access-date=June 26, 2020}}<br />
* {{cite web|url=https://www.pocketgamer.biz/news/74828/roblox-surpasses-2-billion-in-player-spending/|title=Roblox surpasses $2 billion in player spending on mobile|website=[[Pocket Gamer]]|last1=Partleton|first1=Kayleigh|date=October 22, 2020|access-date=October 23, 2020}}</ref><ref name="Levy">{{Cite news |last=Levy |first=Ari |date=April 8, 2020 |title=While parents Zoom, their kids are flocking to an app called Roblox to hang out and play 3D games |url=https://www.cnbc.com/2020/04/08/roblox-is-seeing-a-surge-during-coronavirus-shelter-in-place.html |access-date=June 27, 2020 |work=[[CNBC]]}}</ref> Several individual games on ''Roblox'' have accumulated revenues of over $10 million,<ref name="Ling">{{Cite web |last1=Handrahan |first1=Matthew |last2=Ling |first2=Josh |date=July 21, 2020 |title=Adopt Me: The most popular game you've never played |url=https://www.gamesindustry.biz/articles/2020-07-21-adopt-me-interview |access-date=July 25, 2020 |website=Games Industry |publisher=[[Gamer Network]]}}</ref> while developers as a whole on the platform were collectively projected to have earned around $250 million over the course of 2020.<ref>{{Cite web |last=Lawver |first=Bryan |date=July 28, 2020 |title=Roblox Developers To Make $250 Million In 2020 Thanks To Explosive Growth |url=https://screenrant.com/roblox-creators-250-million-2020-monthly-players/ |access-date=August 6, 2020 |website=[[Screen Rant]]}}</ref> It became the third highest-grossing [[2020 in video games|game of 2020]], with a revenue of {{US$|2.29 billion|long=no}}, below the [[Tencent]] titles ''[[PUBG]]'' and ''[[Honor of Kings]]''.<ref name="SuperData2020">{{Cite web |date=January 6, 2021 |title=Games and interactive media earnings rose 12% to $139.9B in 2020 |url=https://www.superdataresearch.com/blog/2020-year-in-review |url-access=registration |access-date=January 6, 2021 |website=[[SuperData Research]] |publisher=[[Nielsen Company]] |archive-date=January 6, 2021 |archive-url=https://web.archive.org/web/20210106144257/https://www.superdataresearch.com/blog/2020-year-in-review |url-status=dead }}</ref><br />
<br />
== Toy lines ==<br />
In January 2017, toy fabricator Jazwares partnered with Roblox Corporation to produce toy minifigures based on [[user-generated content]] created by developers on the platform.<ref>{{Cite web |last=Takahashi |first=Dean |date=January 10, 2017 |title=Roblox launches toys based on its user-generated games |url=https://venturebeat.com/2017/01/10/roblox-launches-toys-based-on-its-user-generated-games/ |url-status=live |archive-url=https://web.archive.org/web/20181130011005/https://venturebeat.com/2017/01/10/roblox-launches-toys-based-on-its-user-generated-games/ |archive-date=November 30, 2018 |access-date=November 7, 2017 |website=[[VentureBeat]]}}</ref> The minifigures have limbs and joints similar to that of [[Lego minifigure]]s, though they are about twice the size.<ref>{{Cite news |last=Foster |first=Allan |date=April 23, 2020 |title=The best Roblox toy |url=https://www.chicagotribune.com/consumer-reviews/sns-bestreviews-toys-the-best-roblox-toy-20200423-esndl5pf7rf7rh6o27h2o3zyui-story.html |access-date=July 21, 2020 |work=[[Chicago Tribune]]}}</ref> The minifigures have limbs and accessories that are interchangeable. The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures.<ref>{{Cite web |last=Fahey |first=Mike |date=January 12, 2017 |title=Roblox Gets Into The Toy Business |url=https://www.kotaku.com.au/2017/01/roblox-gets-into-the-toy-business/ |access-date=September 3, 2020 |website=[[Kotaku|Kotaku Australia]]}}</ref><ref>{{Cite web |last=Fennimore |first=Jack |date=August 2, 2017 |title=Roblox Toys Wave 2 Hits Store Shelves This August |url=https://heavy.com/games/2017/08/roblox-toys-wave-2-series-codes-figures-playsets/ |url-status=live |archive-url=https://web.archive.org/web/20181130011521/https://heavy.com/games/2017/08/roblox-toys-wave-2-series-codes-figures-playsets/ |archive-date=November 30, 2018 |access-date=November 7, 2017 |website=[[Heavy.com|Heavy]]}}</ref> In 2019, Roblox Corporation released a new line of toys, branded the "Roblox Desktop" series.<ref>{{Cite web |last=Robertson |first=Andy |date=February 19, 2019 |title=Roblox Toys Come Of Age With Collectable Desktop Series |url=https://www.forbes.com/sites/andyrobertson/2019/02/19/roblox-toys-come-of-age-with-collectable-desktop-series/#712589037a6f |access-date=September 3, 2020 |website=[[Forbes (magazine)|Forbes]]}}</ref> On April 13, 2021, Roblox partnered with [[Hasbro]] to release Roblox themed [[Nerf guns]] and a Roblox themed ''[[Monopoly (game)|Monopoly]]'' edition.<ref>{{cite news |last1=Tsai |first1=Katie |title=Roblox shares up after gaming platform partners with Hasbro for Monopoly and Nerf products |url=https://www.cnbc.com/2021/04/13/hasbro-partners-with-roblox-to-develop-monopoly-and-nerf-products.html |access-date=April 13, 2021 |date=April 13, 2021|work=[[CNBC]]}}</ref><br />
<br />
== References ==<br />
{{Reflist}}<br />
<br />
== External links ==<br />
* {{Official website|1=https://www.roblox.com/info/about-us?locale=en_us}}<br />
<br />
{{Roblox Corporation}}<br />
{{Authority control}}<br />
<br />
[[Category:Roblox| ]]<br />
[[Category:2006 video games]]<br />
[[Category:Android (operating system) games]]<br />
[[Category:Free online games]]<br />
[[Category:Internet memes introduced in the 2010s]]<br />
[[Category:Internet properties established in 2006]]<br />
[[Category:IOS games]]<br />
[[Category:Lua (programming language)-scripted video games]]<br />
[[Category:Lua (programming language)-scriptable game engines]]<br />
[[Category:MacOS games]]<br />
[[Category:Massively multiplayer online games]]<br />
[[Category:Active massively multiplayer online games]]<br />
[[Category:Virtual world communities]]<br />
[[Category:Online games]]<br />
[[Category:Social simulation video games]]<br />
[[Category:Windows games]]<br />
[[Category:Xbox One games]]<br />
[[Category:Video game engines]]<br />
[[Category:Video game development software]]<br />
[[Category:Video games developed in the United States]]</div>Reference2https://en.everybodywiki.com/index.php?title=Kept_on_Wikipedia:20th_Century_Studios&diff=5037861Kept on Wikipedia:20th Century Studios2025-07-09T13:11:15Z<p>Reference2: Logo and logo caption</p>
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<div>{{mfd|help=off}}<br />
{{AFC submission|d|v|u=Karim Elabbar|ns=118|decliner=AngusWOOF|declinets=20200124203616|reason2=nn|ts=20200124195719}} <!-- Do not remove this line! --><br />
{{AFC submission|d|exists|20th Century Studios|u=GregoryAmico2003|ns=118|decliner=AngusWOOF|declinets=20190924190710|small=yes|ts=20190924182502}} <!-- Do not remove this line! --><br />
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{{AFC comment|1=No improvement since previous submission [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 20:36, 24 January 2020 (UTC)}}<br />
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{{AFC comment|1=Wikipedia is not an attendance record. It does not need to note which films Fox is not involved in. [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 19:08, 24 September 2019 (UTC)}}<br />
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{{AFC comment|1=This reads like a Fandom Wikia page, especially with trivia cruft like "Fun Facts" [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 19:07, 24 September 2019 (UTC)}}<br />
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{{AFC comment|1=No independent notability for this merger company. No sources that focus on him separate from the series. [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 19:07, 24 September 2019 (UTC)}}<br />
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{{draft}}<br />
{{Redirect|20th Century Fox|other uses|20th Century Fox (disambiguation)}}<br />
{{Redirect|Twentieth Century Fox|the Doors song|The Doors (album)}}<br />
{{short description|American film studio}}{{Use mdy dates|date=July 2016}}<br />
{{Use American English|date=July 2016}}<br />
{{Infobox company<br />
| name = Twentieth Century Fox Film Studios Corporation<br />
| logo = [[File:20th Century Studios (2020).svg|220px|frameless|class=skin-invert]]<br />
| logo_size = <br />
| logo_alt = <br />
| logo_caption =Logo used since 2020 <br />
| image = <br />
| image_size = <br />
| image_alt = <br />
| image_caption = <br />
| trade_name = <br />
| native_name = <br />
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{Lang|[code]|[name]}} in native_name = and leave native_name_lang = empty. --><br />
| romanized_name = <br />
| former_name = <br />
| type = [[Subsidiary]]<br />
| traded_as = <br />
| ISIN = <br />
| ISIN2 = <br />
| industry = [[Film industry|Film]]<br />
| genre = <br />
| fate = Formed from the merger of Fox Film Studios and 20th Century Studios<br />
| predecessors = {{Plainlist| <br />
* [[20th Century Studios]]<br />
* Fox Film Studios<br />
}}<br />
| successor = <!-- or: | successors = --><br />
| founded = TBA in Los Angeles, California, United States<br />
| founders TBA<br />
| defunct = <br />
| hq_location = Fox Studio Lot Building 88, 10201 West [[Pico Boulevard]]<br />
| hq_location_city = [[Century City]], [[Los Angeles]], [[California]]<br />
| hq_location_country = [[United States]]<br />
| num_locations = <br />
| num_locations_year = <!-- Year of num_locations data (if known) --><br />
| areas_served = Worldwide<br />
| key_people = Steve Asbell (president)<ref name="AsbellPresident"/><br />
| products = [[Film|Motion pictures]], [[television film]]s<br />
| brands = <br />
| production = <br />
| production_year = <!-- Year of production data (if known) --><br />
| services = <br />
| revenue = <br />
| revenue_year = <!-- Year of revenue data (if known) --><br />
| operating_income = <br />
| income_year = <!-- Year of operating_income data (if known) --><br />
| net_income = <!-- or: | profit = --><br />
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) --><br />
| aum = <!-- Only for financial-service companies --><br />
| assets = <br />
| assets_year = <!-- Year of assets data (if known) --><br />
| equity = <br />
| equity_year = <!-- Year of equity data (if known) --><br />
| owner = [[The Walt Disney Company]]<br />
| members = <br />
| members_year = <!-- Year of members data (if known) --><br />
| num_employees = 2,300<br />
| num_employees_year = 2018<br />
| parent = [[The Walt Disney Studios (division)|The Walt Disney Studios]]<br />
| divisions = {{Plainlist| <br />
* [[20th Century Fox Home Entertainment]]<br />
* Fox Interactive Games<br />
* [[Fox Television Animation]]<br />
* [[20th Century Animation|20th Century Fox Feature Animation Studios]]<br />
* [[20th Century Fox Television]]<br />
* 20th Century Fox Players<br />
* [[Fox Digital Studio]]<br />
* Fox Family<br />
}}<br />
| subsid = {{Plainlist| <br />
* [[Fox Studios Australia]]<br />
* Fox VFX Lab<br />
}}<br />
<br />
| website = {{URL|foxmovies.com}}<br />
| footnotes = <ref name="disney studios structure">{{cite web|url=https://deadline.com/2018/10/disney-absorbs-fox-executives-emma-watts-elizabeth-gabler-fox-searchlight-1202485406/|title=Disney Finalizes Film Studio Brass Under Alan Horn: Emma Watts Confirmed To Run Fox|work=Deadline|date=October 18, 2018|accessdate=March 20, 2019|first = Anthony|last=D'Alessandro}}</ref><ref>{{cite news|title=It’s Getting Awkward at Fox’s Movie Studio as Disney Deal Looms|url=https://www.wsj.com/articles/its-getting-awkward-at-foxs-movie-studio-as-disney-deal-looms-1533906010|accessdate=February 28, 2019|work=The Wall Street Journal|date=August 10, 2018}}</ref><ref>{{cite web|url=https://www.hollywoodreporter.com/news/disney-closes-fox-deal-creating-global-content-powerhouse-1174498|title=Disney Closes $71.3 Billion Fox Deal, Creating Global Content Powerhouse|last=Szalai|first=Georg|last2=Bond|first2=Paul|work=The Hollywood Reporter|date=March 20, 2019|accessdate=March 20, 2019}}</ref><!-- HQ source --><ref>{{cite news|last=McClintock|first=Pamela |last2=Bond|first2=Paul|title=Anxiety, AWOL Executives and "Bloodshed": How Disney Is Making 21st Century Fox Disappear |url=https://www.hollywoodreporter.com/features/how-disney-will-make-21st-century-fox-disappear-1182704 |accessdate=August 13, 2019|work=The Hollywood Reporter|date=February 6, 2019|language=en}}</ref><br />
}}<br />
The '''Twentieth Century Fox Film Studios Corporation''' (or just '''20th Century Fox'''{{efn|Rendered as '''Twentieth Century-Fox Film Corporation''' or '''20th Century-Fox''' until its acquisition by News Corporation}}{{efn|For copyright purposes, the company still uses '''Twentieth Century Fox Film Corporation'''}}) is a TBA upcoming American [[film studio]] that is a subsidiary of [[Disney]]'s [[The Walt Disney Studios (division)|The Walt Disney Studios]] and a division of The Walt Disney Company.<ref>{{Cite news|url=https://variety.com/2019/biz/news/disney-fox-deal-complete-1203167374/|title=Disney Completes 21st Century Fox Acquisition|last=Littleton|first=Cynthia|date=March 19, 2019|work=Variety|access-date=March 19, 2019}}</ref> The studio is located on the Fox Studio Lot in the [[Century City]] area of [[Los Angeles]], [[California]].<ref name="vty3"/><br />
<br />
{{TOC right}}<br />
<br />
The second incarnation of 20th Century Fox is one of the [[Major film studio|"Big Six"]] major American film studios for over 83 years. It was formed from the merger of the Fox Film Studios Corporation and [[20th Century Studios]] (formerly the original 20th Century Fox) in 2024. In 2026, the studio was acquired by FoxABCNews. In 2019, Disney purchased 20th Century Fox through its [[Acquisition of 21st Century Fox by Disney|acquisition of 21st Century Fox]].<ref name="Approval">{{cite web|url=https://www.thewrap.com/fox-disney-shareholders-vote-approve-merger/|title=Fox and Disney Shareholders Vote to Approve $71.3 Billion Merger|last=Williams|first=Trey|work=The Wrap|date=July 27, 2018|accessdate=July 27, 2018}}</ref> The studio's current name was adopted on January 17, 2020.<ref name="vty-2CS"/><br />
<br />
=Fox Film=<br />
==History==<br />
<br />
===Background===<br />
[[File:William Fox 1921.jpg|thumb|Founder William Fox]]<br />
[[William Fox (producer)|William Fox]] entered the film industry in 1904 when he purchased a one-third share of a [[Brooklyn]] [[nickelodeon (movie theater)|nickelodeon]] for $1,667.{{efn|${{Formatprice|{{Inflation|US|1667|1904}}}} in {{Inflation-year|US}} dollars}}{{sfn|Solomon|2014|pp=10–11}} He reinvested his profits from that initial location, expanding to fifteen similar venues in the city, and purchasing [[film print|prints]] from the major studios of the time: [[Biograph Studios|Biograph]], [[Essanay]], [[Kalem]], [[Lubin Manufacturing Company|Lubin]], [[Pathé]], [[Selig Polyscope Company|Selig]], and [[Vitagraph]].{{sfn|Solomon|2014|p=11}} After experiencing further success presenting live [[vaudeville]] routines along with motion pictures, he expanded into larger venues beginning with his purchase of the disused Gaiety theater,{{efn|Unrelated to the [[Broadway theatre]] operating at the same time, also called the [[Gaiety Theatre (New York City)|Gaiety]]}} and continuing with acquisitions throughout New York City and New Jersey, including the [[Academy of Music (New York City)|Academy of Music]].{{sfn|Solomon|2014|pp=11–12}}<br />
<br />
Fox invested further in the film industry by founding the Greater New York Film Rental Company as a [[film distributor]].{{sfn|Solomon|2014|p=12}} The major film studios responded by forming the [[Motion Picture Patents Company]] in 1908 and the [[General Film Company]] in 1910, in an effort to create a [[monopoly]] on the creation and distribution of motion pictures. Fox refused to sell out to the monopoly, and sued under the [[Sherman Antitrust Act]], eventually receiving a $370,000{{efn|${{Formatprice|{{Inflation|US|370000|1913}}}} in {{Inflation-year|US}} dollars}} settlement, and ending restrictions on the length of films and the prices that could be paid for screenplays.{{sfn|Solomon|2014|p=12}}<br />
<br />
In 1914, reflecting the broader scope of his business, he renamed it the Box Office Attraction Film Rental Company.{{sfn|Solomon|2014|p=13}} He entered into a contract with the [[Balboa Amusement Producing Company]] film studio, purchasing all of their films for showing in his New York area theaters and renting the prints to other exhibitors nationwide.{{sfn|Slide|2001|pp=26–27}} He also continued to distribute material from other sources, such as [[Winsor McCay]]'s early animated film ''[[Gertie the Dinosaur]]''.{{sfn|Canemaker|2005|p=182}}{{sfn|Crafton|1993|p=112}} Later that year, Fox concluded that it was unwise to be so dependent on other companies, so he purchased the [[Éclair (company)|Éclair]] studio facilities in [[Fort Lee, New Jersey]], along with property in [[Staten Island]],{{sfn|Golden|1996|p=30}}{{sfn|Shepherd|2013|p=197}} and arranged for actors and crew. The company became a film studio, with its name shortened to the Box Office Attractions Company; its first release was ''[[Life's Shop Window]]''.{{sfn|Solomon|2014|pp=14, 227}}<br />
<br />
===Fox Film Corporation===<br />
[[File:Fox-Stage-1918-1.jpg|thumb|This large stage at the Fox Studio on North Western Avenue was used as the men's dressing room when more than 2,000 people were needed for the Jerusalem street scenes in [[Theda Bara]]'s ''[[Salomé (1918 film)|Salomé]]'' (1918)]]<br />
[[File:The Heart Snatcher - Roy Del Ruth - 1920, Fox Film Corporation - EYE FLM6884 - OB 685715.ogv|thumb|Silent film ''The Heart Snatcher'' (1920) directed by [[Roy Del Ruth]] for Fox Film Corporation.]]<br />
Always more of an entrepreneur than a showman, Fox concentrated on acquiring and building theaters; pictures were secondary. The company's first film studios were set up in [[Fort Lee, New Jersey]] where it and many other early [[film studio]]s in [[America's first motion picture industry]] were based at the beginning of the 20th century.<ref name=Koszarski/><ref name=FtLeeFilmComm/><ref name=FtLeeFilmComm2/><br />
<br />
In 1914, Fox Film began making motion pictures in California, and in 1915 decided to build its own permanent studio. The company leased the [[Edendale, Los Angeles, California|Edendale]] studio of the [[Selig Polyscope Company]] until its own studio, located at Western Avenue and Sunset Boulevard, was completed in 1916.<ref>{{cite book |last=Slide |first=Anthony |date=1998 |title=The New Historical Dictionary of the American Film Industry |location=Lanham, Maryland |publisher=Scarecrow Press |pages=[https://archive.org/details/newhistoricaldic00slid/page/78 78–79] |isbn=0-8108-3426-X |author-link=Anthony Slide |url=https://archive.org/details/newhistoricaldic00slid/page/78 }}</ref> In 1917, William Fox sent [[Sol M. Wurtzel]] to Hollywood to oversee the studio's [[West Coast of the United States|West Coast]] production facilities where a more hospitable and cost-effective climate existed for filmmaking.<br />
<br />
With the introduction of sound technology, Fox moved to acquire the rights to a [[sound-on-film]] process. In the years 1925–26, Fox purchased the rights to the work of [[Freeman Harrison Owens]], the U.S. rights to the [[Tri-Ergon]] system invented by three German inventors, and the work of [[Theodore Case]]. This resulted in the [[Movietone sound system]] later known as "Fox Movietone" developed at the [[Movietone Studio]]. Later that year, the company began offering films with a music-and-effects track, and the following year Fox began the weekly ''[[Fox Movietone News]]'' feature, that ran until 1963. The growing company needed space, and in 1926 Fox acquired<span style="white-space:nowrap"> 300&nbsp;acres&nbsp;(1.2&nbsp;km<sup>2</sup>)</span> in the open country west of Beverly Hills and built "Movietone City", the best-equipped studio of its time.<br />
<br />
===Decline===<br />
When rival [[Marcus Loew]] died in 1927, Fox offered to buy the Loew family's holdings. Loew's Inc. controlled more than 200 theaters, as well as the [[Metro-Goldwyn-Mayer]] film studio. The Loew family agreed to the sale, and the merger of Fox and Loew's Inc. was announced in 1929; MGM studio bosses [[Louis B. Mayer]] and [[Irving Thalberg]] were not included in the deal, and fought back. Using powerful political connections, Mayer called upon the [[United States Department of Justice|Justice Department]]'s [[antitrust]] unit to delay giving final approval to the merger. William Fox was badly injured in a car crash in the summer of 1929, and by the time he recovered, he had lost most of his fortune in the [[Wall Street Crash 1929|stock market crash of 1929]], ending any chance of the Fox/Loew's merger being approved, even without the Justice Department's objections.<br />
<br />
Overextended and close to bankruptcy, Fox was stripped of his empire in 1930<ref name="LAT 2019-03-08">{{cite news|url=https://www.latimes.com/business/hollywood/la-et-disney-fox-fox-oral-history-20190308-htmlstory.html|title=Fox oral history: Inside the legendary studio at the end of its run|newspaper=[[Los Angeles Times]]|first=Stacy |last=Perman|first2=Meg |last2=James |first3=Ryan|last3=Faughnder|date=March 8, 2019|access-date=11 March 2019}}</ref> and later ended up in jail on [[bribery]] and perjury charges. Fox Film, with more than 500 theatres, was placed in receivership. A bank-mandated reorganization propped the company up for a time, but it soon became apparent that despite its size, Fox could not stand on its own. William Fox resented the way he was forced out of his company and portrayed it as an active conspiracy against him in the 1933 book ''[[Upton Sinclair Presents William Fox]]''.<br />
<br />
===Merger===<br />
{{main|20th Century Studios}}<br />
Under new president Sidney Kent, the new owners began negotiating with the upstart, but powerful independent Twentieth Century Pictures in the early spring of 1935. The two companies merged that spring as [[20th Century Studios|20th Century Fox]]. For many years, 20th Century-Fox claimed to have been founded in 1915. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has claimed the 1935 merger as its founding, even though most film historians agree it was founded in 1915.<ref>[https://nypost.com/2010/02/10/is-fox-really-75-this-year-somewhere-the-fantastic-mr-william-fox-begs-to-differ Is Fox really 75 this year? Somewhere, the fantastic Mr. (William) Fox begs to differ]. [[New York Post]], 2010-02-10.</ref><br />
<br />
==Products==<br />
<br />
===Feature films===<br />
{{main|List of Fox Film films}}<br />
<br />
A [[1937 Fox vault fire|1937 fire]] in a Fox film storage facility destroyed over 40,000 reels of [[negative (film)|negatives]] and prints, including the best-quality copies of every Fox feature produced prior to 1932;<ref name=Pierce /> although copies located elsewhere allowed many to survive in some form, over 75% of Fox's feature films from before 1930 are completely [[lost film|lost]].{{sfn|Solomon|2014|p=1}}<br />
<br />
===Newsreels===<br />
[[File:Movietone title card.jpg|thumb|Title card from a 1935 ''Fox Movietone News'' newsreel]]<br />
In 1919, Fox began a series of silent [[newsreel]]s, competing with existing series such as ''[[Hearst Metrotone News]]'', ''[[Universal Newsreel|International Newsreel]]'', and ''[[Pathé News]]''. ''[[Fox News (1919–1930)|Fox News]]'' premiered on October 11, 1919, with subsequent issues released on the Wednesday and Sunday of each week. ''Fox News'' gained an advantage over its more established competitors when President [[Woodrow Wilson]] endorsed the newsreel in a letter, in what may have been the first time an American president commented on a film.{{sfn|Fielding|2011|p=60}} In subsequent years, ''Fox News'' remained one of the major names in the newsreel industry by providing often-exclusive coverage of major international events, including reporting on [[Pancho Villa]], the airship ''[[Roma (airship)|Roma]]'', the [[Ku Klux Klan]], and a 1922 eruption of [[Mount Vesuvius]].{{sfn|Fielding|2011|p=61}} The silent newsreel series continued until 1930.<ref name=Wilsbacher /><br />
<br />
In 1926, a subsidiary, Fox Movietone Corporation, was created, tasked with producing newsreels using Fox's recently acquired sound-on-film technology. The first of these newsreels debuted on January 21, 1927. Four months later, the May 25 release of a sound recording of [[Charles Lindbergh]]'s departure on his [[transatlantic flight]] was described by film historian Raymond Fielding as the "first sound news film of consequence".{{sfn|Fielding|2011|pp=102–104}} ''[[Movietone News]]'' was launched as a regular newsreel feature December 3 of that year.{{sfn|Fielding|2011|p=105}} Production of the series continued after the merger with Twentieth Century Pictures, until 1963, and continued to serve 20th Century Fox after that, as a source for film industry stock footage.<ref name=Wilsbacher /><br />
<br />
Unlike Fox's early feature films, the ''Fox News'' and ''Fox Movietone News'' libraries have largely survived. The earlier series and some parts of its sound successor are now held by the [[University of South Carolina]], with the remaining ''Fox Movietone News'' still held by the company.<ref name=Wilsbacher /><br />
<br />
===Serials===<br />
Fox Film briefly experimented with [[serial film]]s, releasing the 15-episode ''[[Bride 13]]'' and the 20-episode ''[[Fantômas (1920 serial)|Fantômas]]'' in 1920. William Fox was unwilling to compromise on production quality in order to make serials profitable, however, and none were produced subsequently.{{sfn|Solomon|2014|p=57}}<br />
<br />
===Short films===<br />
Hundreds of one- and two-reel [[short films]] of various types were also produced by Fox. Beginning in 1916,{{sfn|Solomon|2014|p=23}} the [[Sunshine Comedy]] division created two-reel [[comedy film|comedy]] shorts. Many of these, beginning with 1917's ''[[Roaring Lions and Wedding Bliss]]'', starring [[Lloyd Hamilton]], were [[slapstick]], intended to compete with [[Mack Sennett]]'s popular offerings.{{sfn|Solomon|2014|pp=30–31}} Sunshine releases continued until the introduction of sound.{{sfn|Solomon|2014|pp=49–50}} Other short film series included ''Imperial Comedies'', ''Van Bibber Comedies'' (with [[Earle Foxe]]), ''O'Henry'', ''Married Life of Helen and Warren'', and ''Fox Varieties''.{{sfn|Solomon|2014|p=71}} Fox's expansion into Spanish-language films in the early 1930s also included shorts.{{sfn|Solomon|2014|p=145}}<br />
<br />
==Notes==<br />
{{notelist}}<br />
<br />
==References==<br />
{{Reflist|30em|refs=<br />
<ref name=FtLeeFilmComm>{{Cite web |title=Studios and Films |publisher=Fort Lee Film Commission |url=http://www.fortleefilm.org/studios.html |accessdate=May 30, 2011 |archiveurl=https://web.archive.org/web/20181020130551/http://fortleefilm.org/studios.html |archivedate=October 20, 2018 |url-status=dead }}</ref><br />
<ref name=FtLeeFilmComm2>{{Cite book |author=Fort Lee Film Commission |title=Fort Lee Birthplace of the Motion Picture Industry |publisher=Arcadia Publishing |year=2006 |url=https://books.google.com/books?id=ViR3b72xkK0C |isbn=0-7385-4501-5}}</ref><br />
<ref name=Koszarski>{{cite book |first=Richard |last=Koszarski |title=Fort Lee: The Film Town |url=https://books.google.com/books?id=5w0r8YKan04C |year=2004 |publisher=Indiana University Press |isbn=0-86196-652-X}}</ref><br />
<ref name=Pierce>{{cite journal |author-last=Pierce |author-first=David |title=The Legion of the Condemned — Why American Silent Films Perished |journal=Film History |volume=9 |issue=1 |pages=5–22 |jstor=3815289 |year=1997 }}</ref><br />
<ref name=Wilsbacher>{{cite web |author-last=Wilsbacher |author-first=Greg |title=The Fox Movietone News Donation: A Brief History |website=Moving Image Research Collections |publisher=University of South Carolina |url=http://library.sc.edu/mirc/foxhistory.php |accessdate=2015-02-06 |url-status=dead |archiveurl=https://web.archive.org/web/20150226120119/http://library.sc.edu/mirc/foxhistory.php |archivedate=2015-02-26 }}</ref><br />
}}<br />
<br />
==Bibliography==<br />
* {{cite book |author-last=Canemaker |author-first=John |title=Winsor McCay: His Life and Art |edition=Revised |year=2005 |publisher=Abrams Books |isbn=978-0-8109-5941-5 |ref=harv |url=https://archive.org/details/winsormccayhisli00cane }}<br />
* {{cite book |author-last=Crafton |author-first=Donald |title=Before Mickey: The Animated Film 1898–1928 |year=1993 |publisher=University of Chicago Press |isbn=978-0-226-11667-9 |ref=harv}}<br />
* {{cite book |author-last=Fielding |author-first=Raymond |title=The American Newsreel: A Complete History, 1911–1967 |edition=2nd |year=2011 |origyear=1972 |publisher=McFarland |isbn=978-0-7864-6610-8 |ref=harv}}<br />
* {{cite book |author-last=Golden |author-first=Eve |title=Vamp: The Rise and Fall of Theda Bara |year=1996 |publisher=Vestal Press |isbn=978-1-879511-32-3 |ref=harv}}<br />
* {{cite book |author-last=Shepherd |author-first=David J. |title=The Bible on Silent Film: Spectacle, Story and Scripture in the Early Cinema |year=2013 |publisher=Cambridge University Press |isbn=978-1-107-04260-5 |ref=harv}}<br />
* {{cite book |author-last=Slide |author-first=Anthony |title=The New Historical Dictionary of the American Film Industry |edition=2nd |publisher=Scarecrow Press |isbn=978-1-57886-015-9 |year=2001 |ref=harv}}<br />
* {{cite book |last=Solomon |first=Aubrey |title=The Fox Film Corporation, 1915–1935: A History and Filmography |url=https://books.google.com/books?id=zospQ7o5u0oC&pg=PA10|year=2014 |publisher=McFarland & Company|isbn=978-0-7864-6286-5}}<br />
<br />
==External links==<br />
{{Commons category-inline|Fox Film Corporation}}<br />
<br />
=20th Century Pictures=<br />
[[File:Les-Miserables-1935.jpg|thumb|right|260px|[[Cedric Hardwicke]] and [[Fredric March]] in ''[[Les Misérables (1935 film)|Les Misérables]]'']]<br />
Schenck was President of Twentieth Century, while Zanuck was named Production Chief and Goetz and [[Raymond Griffith]] served as vice-presidents. Their initial stars under contract were [[George Arliss]], [[Constance Bennett]], and [[Loretta Young]]; however the Goetz connection meant that talent could be borrowed from MGM. The company was successful from the very beginning; out of their first 18 films, only one, ''[[Born to Be Bad (1934 film)|Born to Be Bad]]'', was not a financial success.<ref>{{Cite book|title=Darryl F. Zanuck: Don't Say Yes Until I Finish Talking|last=Gussow|first=Mel|publisher=Da Capo Press|year=1971|isbn=0306801329|location=New York|pages=60|oclc=6487320}}</ref> Their 1934 production, ''[[The House of Rothschild]]'' was nominated for an [[Academy Award]] for [[Academy Award for Best Picture|Best Picture]]. In 1935, they produced the classic film ''[[Les Misérables (1935 film)|Les Misérables]]'', from [[Victor Hugo]]'s novel, which was also nominated for Best Picture.<br />
<br />
In the winter of 1934, Zanuck began to negotiate with the UA board to acquire stock of the company and become a board member, but became outraged by UA's co-founder [[Mary Pickford]]'s refusal to reward Twentieth Century with the company's stock, fearing it would have diluted the value of holdings by another UA stockholder and co-founder, [[D.W. Griffith]]. Schenck, who had been a UA stockholder for over ten years, resigned from United Artists in protest of the shoddy treatment of Twentieth Century, and Zanuck; thus began discussions with other distributors, which led to talks with the bankrupt Fox Studios of the [[Fox Film|Fox Film Corporation]] in the early spring of 1935. Fox Film had begun in the silent era in 1915 under founder [[William Fox (producer)|William Fox]].<br />
<br />
Twentieth Century Pictures of 1933, merged with Fox Studios in 1935 to form [[20th Century Studios|20th Century-Fox]] (the hyphen was dropped a half century later in 1985 under Australian [[Rupert Murdoch]]). For many years, 20th Century Fox claimed to have been founded in 1915. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has now claimed the 1935 merger as its founding date.<ref>{{Cite web|url=https://nypost.com/2010/02/10/is-fox-really-75-this-year-somewhere-the-fantastic-mr-william-fox-begs-to-differ/|title=Is Fox really 75 this year? Somewhere, the fantastic Mr. (William) Fox begs to differ|date=2010-02-10|website=New York Post|language=en|access-date=2019-03-30}}</ref><br />
<br />
==Films==<br />
{{main|List of Twentieth Century Pictures films}}<br />
<br />
=20th Century Studios (formerly 20th Century Fox)=<br />
==History==<br />
===From founding to 1956===<br />
{{see also|Fox Film|Twentieth Century Pictures}}<br />
[[File:Gangs all here trailer.jpg|upright|thumb|230px|right|[[Carmen Miranda]] in ''[[The Gang's All Here (1943 film)|The Gang's All Here]]''. In 1946, she was the highest-paid actress in the United States.{{sfn|Livingston|Caracas Garcia|2005|page=101}}]]<br />
[[File:Photo Don Ameche, Alice Faye, and Carmen Miranda in THAT NIGHT IN RIO (1941).jpg|220px|thumb|right|[[Alice Faye]], [[Don Ameche]], and [[Carmen Miranda]] in ''[[That Night in Rio]]'', produced by Fox in 1941]]<br />
[[File:Again in 1939 ... 20th Century Fox.jpg|thumb|The 20th Century-Fox logo depicted in a 1939 advertisement in ''[[Boxoffice Magazine|Boxoffice]]'']]<br />
[[File:Viva Zapata movie trailer screenshot (3).jpg|thumb|right|220px|From the 1952 film ''[[Viva Zapata!]]'']]<br />
[[File:Foxstudiosentrance.jpg|thumb|right|The entrance to 20th Century's studio lot]]<br />
<br />
[[Twentieth Century Pictures]]' [[Joseph Schenck]] and [[Darryl F. Zanuck]] left [[United Artists]] over a stock dispute, and began merger talks with the management of financially struggling [[Fox Film]], under President Sidney Kent.<ref name="Cobbles">{{cite web|url=http://www.cobbles.com/simpp_archive/zanuck-schenck.htm|title=The Formation of Twentieth Century-Fox|work=Cobbles|location=United States|accessdate=April 29, 2016}}</ref>{{sfn|Lev|2014|p=7|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA7&pg=PA7#v=onepage&q&f=false}}<br />
<br />
[[Spyros Skouras]], then manager of the [[Fox West Coast Theaters]], helped make it happen (and later became president of the new company).<ref name="Cobbles"/> The company had been struggling since founder [[William Fox (producer)|William Fox]] lost control of the company in 1930.<ref>{{cite web|url=https://www.hollywoodreporter.com/lists/a-look-at-83-years-20th-century-fox-1131133/item/eulogy-a-studio-1935-1940-1131136|title=1935-1940 - Life in the Foxhole: Insiders Recall 83 Years of Scandal and Stardom at 20th Century Fox|website=The Hollywood Reporter|access-date=2019-03-05}}</ref><br />
<br />
Fox Film Corporation and Twentieth Century Pictures merged in 1935. Initially, it was speculated in ''[[The New York Times]]'' that the newly merged company would be named ''Fox-Twentieth Century''.{{sfn|Lev|2014|pp=15-16|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA16&pg=PA16#v=onepage&q&f=false}} The new company, Twentieth Century-Fox Film Corporation, began trading on May 31, 1935. Kent remained at the company, joining Schenck and Zanuck.{{sfn|Lev|2014|p=7|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA7&pg=PA7#v=onepage&q&f=false}} Zanuck replaced [[Winfield Sheehan]] as the company's production chief.<ref>{{Cite book|url=https://books.google.com/books?id=rvVhEJmbfrsC&pg=PA114&lpg=PA114&dq=zanuck+replaces+winfield+sheehan+fox&source=bl&ots=abTPTBm9Af&sig=ACfU3U0jpiN2V4vvsb_UIhWjMw0oKKkIoQ&hl=en&sa=X&ved=2ahUKEwizk97Yn-vgAhWNON8KHU0CBOsQ6AEwCnoECAgQAQ#v=onepage&q=zanuck%20replaces%20winfield%20sheehan%20fox&f=false|title=The Hollywood Story|last=Finler|first=Joel Waldo|date=2003|publisher=Wallflower Press|isbn=9781903364666}}</ref><br />
<br />
The company established a special training school. [[Lynn Bari]], [[Patricia Farr]] and [[Anne Nagel]] were among 14 young women "launched on the trail of film stardom" on August 6, 1935, when they each received a six-month contract with 20th Century-Fox after spending 18 months in the school. The contracts included a studio option for renewal for as long as seven years.<ref>{{cite news|title=The Hollywood Roundup|url=https://www.newspapers.com/clip/5323575/the_times/|work=The Times|agency=United Press|date=August 6, 1935|location=Indiana, Hammond|page=35|via = [[Newspapers.com]]|accessdate = May 20, 2016}} {{Open access}}</ref><br />
<br />
For many years, 20th Century-Fox claimed to have been founded in 1915, the year Fox Film was founded. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has claimed the 1935 merger as its founding, even though most film historians agree it was founded in 1915.<ref name="NY Post">{{cite news|url=https://nypost.com/2010/02/10/is-fox-really-75-this-year-somewhere-the-fantastic-mr-william-fox-begs-to-differ|title=Is Fox really 75 this year? Somewhere, the fantastic Mr. (William) Fox begs to differ|work=[[New York Post]]|publisher=[[News Corp (2013–present)|News Corp]]|date=February 10, 2010|accessdate=December 19, 2014}}</ref> The company's films retained the 20th Century Pictures searchlight logo on their opening credits as well as its opening fanfare, but with the name changed to 20th Century-Fox.<br />
<br />
After the merger was completed, Zanuck signed young actors to help carry 20th Century-Fox: [[Tyrone Power]], [[Linda Darnell]], [[Carmen Miranda]], [[Don Ameche]], [[Henry Fonda]], [[Gene Tierney]], [[Sonja Henie]], and [[Betty Grable]]. 20th Century-Fox also hired [[Alice Faye]] and [[Shirley Temple]], who appeared in several major films for the studio in the 1930s.<ref>{{cite news|url=https://variety.com/2014/film/news/shirley-temple-black-dies-1201097477/|title=Shirley Temple, Legendary Child Star, Dead at 85|last=Natale|first=Richard|date=2014-02-11|website=Variety|access-date=2019-03-13}}</ref><ref>{{cite web|url=https://variety.com/1998/film/news/fox-tuner-faye-dies-at-83-1117470631/|title=Fox tuner Faye dies at 83|last=Natale|first=Richard|date=1998-05-11|work=Variety|access-date=2019-03-13}}</ref><br />
<br />
Higher attendance during World War II helped 20th Century-Fox overtake [[RKO]] and [[Metro-Goldwyn-Mayer]] to become the third most profitable film studio. In 1941, Zanuck was commissioned as a lieutenant colonel in the U.S. Signal Corps and assigned to supervise production of U.S. Army training films. His partner, [[William Goetz]], filled in at 20th Century-Fox.<ref>{{Cite book|url=https://books.google.com/books?id=8y9K8-ucZAsC&pg=PA63&lpg=PA63&dq=william+goetz+took+over+while+zanuck+served+overseas&source=bl&ots=eRkBTzonoS&sig=ACfU3U22UgasRKkKZZZLEiSgOelEmIeHmg&hl=en&sa=X&ved=2ahUKEwiv0MKB0__gAhXQmeAKHdOmAxMQ6AEwBnoECAEQAQ#v=onepage&q=william%20goetz%20took%20over%20while%20zanuck%20served%20overseas&f=false|title=Memo from Darryl F. Zanuck: The Golden Years at Twentieth Century-Fox|last=Behlmer|first=Rudy|date=|publisher=Grove Press|year=|isbn=9780802133328|location=|pages=}}</ref><br />
<br />
In 1942, [[Spyros Skouras]] succeeded Kent as president of the studio.{{sfn|Troyan|Thompson|Sylvester|2017|P=29|loc=https://books.google.co.uk/books?id=JLCzDgAAQBAJ&lpg=PA29&pg=PA29#v=onepage&q&f=false}} During the next few years, with pictures like ''[[Wilson (1944 film)|Wilson]]'' (1944), ''[[The Razor's Edge (1946 film)|The Razor's Edge]]'' (1946), ''[[Boomerang (1947 film)|Boomerang]]'', ''[[Gentleman's Agreement]]'' (both 1947), ''[[The Snake Pit]]'' (1948), and ''[[Pinky (film)|Pinky]]'' (1949), Zanuck established a reputation for provocative, adult films. 20th Century-Fox also specialized in adaptations of best-selling books such as [[Ben Ames Williams]]' ''[[Leave Her to Heaven]]'' (1945), starring [[Gene Tierney]], which was the highest-grossing 20th Century-Fox film of the 1940s. The studio also produced film versions of Broadway musicals, including the [[Rodgers and Hammerstein]] films, beginning with the musical version of ''[[State Fair (1945 film)|State Fair]]'' (1945), the only work that the partnership written especially for films.<br />
<br />
After the war, audiences slowly drifted away with the advent of television. 20th Century-Fox held on to its theaters until a court-mandated "divorce"; they were spun off as Fox National Theaters in 1953.{{sfn|Lev|2013|page=162}} That year, with attendance at half the 1946 level, 20th Century-Fox gambled on an unproven process. Noting that the two film sensations of 1952 had been [[Cinerama]], which required three projectors to fill a giant curved screen, and "Natural Vision" [[3-D film|3D]], which got its effects of depth by requiring the use of polarized glasses, 20th Century-Fox mortgaged its studio to buy rights to a French anamorphic projection system which gave a slight illusion of depth without glasses. President [[Spyros Skouras]] struck a deal with the inventor [[Henri Chrétien]], leaving the other film studios empty-handed, and in 1953 introduced [[CinemaScope]] in the studio's groundbreaking feature film ''[[The Robe (film)|The Robe]]''.<ref>{{cite web|url=http://www.wahooschools.org/vnews/display.v/SEC/Community%7CWahoo's%20Famous%20Sons%3E%3EDarryl%20Zanuck|title=Zanuck Remembered as a Hollywood Powerhouse|work=[[Wahoo, Nebraska|Wahoo School District]]|date=March 1, 2008|accessdate=April 29, 2016}}</ref><br />
<br />
Zanuck announced in February 1953 that henceforth all 20th Century-Fox pictures would be made in CinemaScope.<ref>{{cite web|url=http://www.northwestchicagofilmsociety.org/2012/07/16/moving-pictures-that-move-house-of-bamboo-in-cinemascope/|title=Moving Pictures That Move: House of Bamboo in CinemaScope|date=June 16, 2012|work=Northwest Chicago Film Society|accessdate=April 29, 2016}}</ref> To convince theater owners to install this new process, 20th Century-Fox agreed to help pay conversion costs (about $25,000 per screen); and to ensure enough product, 20th Century-Fox gave access to CinemaScope to any rival studio choosing to use it. Seeing the box-office for the first two CinemaScope features, ''The Robe'' and ''[[How to Marry a Millionaire]]'' (also 1953), Warner Bros., MGM, [[Universal Pictures|Universal-International]]), [[Columbia Pictures]] and [[Walt Disney Studios (division)|Disney]] quickly adopted the process. In 1956, 20th Century-Fox engaged [[Robert Lippert]] to establish a subsidiary company, [[Regal Pictures]], later [[Associated Producers Incorporated]] to film [[B picture]]s in CinemaScope (but "branded" RegalScope). 20th Century-Fox produced new musicals using the CinemaScope process including ''[[Carousel (film)|Carousel]]'' and ''[[The King and I (1956 film)|The King and I]]'' (both 1956).<br />
<br />
CinemaScope brought a brief upturn in attendance, but by 1956 the numbers again began to slide.{{sfn|Watson|2015|page=290}}<ref>{{cite web|url=http://www.davidbordwell.net/books/poetics_10cinemascope.pdf|page=290|title='The Modern Miracle You See Without Glasses' - CinemaScope: 1953–1954: 'Twentieth Century-Fox presents A CinemaScope Production': 1953–1954 (Films made in CinemaScope from 1953 to 1956)|work=David Bordwell|accessdate=April 29, 2016}}</ref> That year Darryl Zanuck announced his resignation as head of production. Zanuck moved to [[Paris]], setting up as an independent producer, seldom being in the United States for many years.<br />
<br />
===Production and financial problems===<br />
Zanuck's successor, producer [[Buddy Adler]], died a year later.{{sfn|Harris|2011|page=1900}} President Spyros Skouras brought in a series of production executives, but none had Zanuck's success. By the early 1960s, 20th Century-Fox was in trouble. A new version of ''[[Cleopatra (1963 film)|Cleopatra]]'' (1963) began production in 1959 with [[Joan Collins]] in the lead.<ref name="Kamp"/> As a publicity gimmick, producer [[Walter Wanger]] offered $1 million to [[Elizabeth Taylor]] if she would star;<ref name="Kamp"/> she accepted and costs for ''Cleopatra'' began to escalate. [[Richard Burton]]'s on-set romance with Taylor was surrounding the media. However, Skouras' selfish preferences and inexperienced micromanagement on the film's production did nothing to speed up production on ''Cleopatra''.<br />
<br />
Meanwhile, another remake — of the [[Cary Grant]] hit ''[[My Favorite Wife]]'' (1940) — was rushed into production in an attempt to turn over a quick profit to help keep 20th Century-Fox afloat. The [[romantic comedy]] entitled ''[[Something's Got to Give]]'' paired [[Marilyn Monroe]], 20th Century-Fox's most bankable star of the 1950s, with [[Dean Martin]] and director [[George Cukor]]. The troubled Monroe caused delays on a daily basis, and it quickly descended into a costly debacle. As ''Cleopatra''{{'}}s budget passed $10 million, eventually costing around $40 million, 20th Century-Fox sold its back lot (now the site of [[Century City]]) to Alcoa in 1961 to raise funds. After several weeks of script rewrites on the Monroe picture and very little progress, mostly due to director George Cukor's filming methods, in addition to Monroe's chronic [[sinusitis]], Monroe was fired from ''Something's Got to Give''<ref name="Kamp">{{cite magazine|url=https://www.vanityfair.com/news/1998/03/elizabeth-taylor-199803|title=When Liz Met Dick|work=[[Vanity Fair (magazine)|Vanity Fair]]|publisher=[[Condé Nast]]|accessdate=April 29, 2016|first=David|last=Kamp}}</ref> and two months later she was found dead. According to 20th Century-Fox files, she was rehired within weeks for a two-picture deal totaling $1 million, $500,000 to finish ''Something's Got to Give'' (plus a bonus at completion), and another $500,000 for ''What a Way to Go''. Elizabeth Taylor's disruptive {{POV statement|date=March 2013}} reign on the ''Cleopatra'' set continued unchallenged from 1960 into 1962, though three 20th Century-Fox executives went to [[Rome]] in June 1962 to fire her. They learned that director [[Joseph L. Mankiewicz]] had filmed out of sequence and had only done interiors, so 20th Century-Fox was then forced to allow Taylor several more weeks of filming. In the meantime during that summer of 1962 Fox released nearly all of its contract stars, including [[Jayne Mansfield]].{{sfn|Ferruccio|2010|page=117}}{{sfn|Strait|1992|page=86}}<br />
<br />
With few pictures on the schedule, Skouras wanted to rush Zanuck's big-budget war epic ''[[The Longest Day (film)|The Longest Day]]'' (1962),<ref name="Kamp"/> an accurate account of the [[Normandy Landings|Allied invasion of Normandy]] on June 6, 1944, with a huge international cast, into release as another source of quick cash. This offended Zanuck, still 20th Century-Fox's largest shareholder, for whom ''The Longest Day'' was a labor of love that he had dearly wanted to produce for many years. After it became clear that ''Something's Got to Give'' would not be able to progress without Monroe in the lead (Martin had refused to work with anyone else), Skouras finally decided that re-signing her was unavoidable. But days before filming was due to resume, [[Death of Marilyn Monroe|she was found dead]] at her Los Angeles home and the picture resumed filming as ''[[Move Over, Darling]]'', with [[Doris Day]] and [[James Garner]] in the leads. Released in 1963, the film was a hit.<ref>{{cite web|url=http://www.dorisday.net/move-over-darling/|title=Move Over, Darling|work=Doris Day|location=United States|accessdate=April 29, 2016}}</ref> The unfinished scenes from ''Something's Got to Give'' were shelved for nearly 40 years. Rather than being rushed into release as if it were a B-picture, ''The Longest Day'' was lovingly and carefully produced under Zanuck's supervision. It was finally released at a length of three hours, and was well received.<br />
<br />
At the next board meeting, Zanuck spoke for eight hours, convincing directors that Skouras was mismanaging the company and that he was the only possible successor. Zanuck was installed as chairman, and then named his son [[Richard Zanuck]] as president.<ref>{{cite web|url=https://www.telegraph.co.uk/culture/film/3670633/The-Napoleon-of-Sunset-Boulevard.html|title=The Napoleon of Sunset Boulevard|work=[[The Daily Telegraph]]|date=January 20, 2008|last=Preston|first=John|accessdate=April 29, 2016}}</ref> This new management group seized ''Cleopatra'' and rushed it to completion, shut down the studio, laid off the entire staff to save money, axed the long-running [[Movietone News]]reel (the archives of which are now owned by [[Fox News]]), and made a series of cheap, popular pictures that restored 20th Century-Fox as a major studio. The saving grace for the studio's fortunes came from the tremendous success of ''[[The Sound of Music (film)|The Sound of Music]]'' (1965),<ref>{{cite web|url=http://herocomplex.latimes.com/uncategorized/richard-d-zanuck-a-hollywood-legend-too-busy-to-look-back/|title=Richard D. Zanuck, a Hollywood legend too busy for nostalgia<br />
|work=[[Los Angeles Times]]|date=April 13, 2010|accessdate=April 29, 2016}}</ref> an expensive and handsomely produced film adaptation of the [[The Sound of Music|highly acclaimed Rodgers and Hammerstein Broadway musical]], which became a significant success at the box office and won five [[Academy Awards]], including [[Academy Award for Best Director|Best Director]] ([[Robert Wise]]) and [[Academy Award for Best Picture|Best Picture of the Year]].<br />
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20th Century-Fox also had two big science-fiction hits in the decade: ''[[Fantastic Voyage]]'' (1966), and the original ''[[Planet of the Apes (1968 film)|Planet of the Apes]]'' (1968), starring [[Charlton Heston]], [[Kim Hunter]], and [[Roddy McDowall]]. ''Fantastic Voyage'' was the last film made in [[CinemaScope]]; the studio had held on the format while [[Panavision]] lenses were being used elsewhere.<br />
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Zanuck stayed on as chairman until 1971, but there were several expensive flops in his last years, resulting in 20th Century-Fox posting losses from 1969 to 1971. Following his removal, and after an uncertain period, new management brought 20th Century-Fox back to health. Under president [[Gordon T. Stulberg]] and production head [[Alan Ladd, Jr.]], 20th Century-Fox films connected with modern audiences. Stulberg used the profits to acquire resort properties, soft-drink bottlers, [[Hoyts|Australian theaters]] and other properties in an attempt to diversify enough to offset the boom-or-bust cycle of picture-making.<br />
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Foreshadowing a pattern of film production still yet to come, in late 1973 20th Century-Fox joined forces with Warner Bros. to co-produce ''[[The Towering Inferno]]'' (1974),<ref>{{cite web|url=http://awardswatch.com/predictions/best-supporting-studio-warner-bros-pictures-track-record-in-the-best-supporting-actor-category/|location=United States|title=Best Supporting Studio: Warner Bros. Pictures' Track Record in the Best Supporting Actor Category|last=Anderson|work=Awards Watch|date=September 28, 2013|first=Erik|accessdate=April 29, 2016}}</ref> an all-star action blockbuster from producer [[Irwin Allen]]. Both studios found themselves owning the rights to books about burning skyscrapers. Allen insisted on a meeting with the heads of both studios, and announced that as 20th Century-Fox was already in the lead with their property it would be career suicide to have competing movies. Thus the first joint-venture studio deal was struck. In hindsight, while it may be commonplace now, back in the 1970s, it was a risky, but revolutionary, idea that paid off handsomely at both domestic and international box offices around the world.<br />
<br />
20th Century-Fox's success reached new heights by backing the most profitable film made up to that time, ''[[Star Wars (film)|Star Wars]]'' (1977). Substantial financial gains were realized as a result of the film's unprecedented success: from a low of $6 in June 1976, stock prices more than quadrupled to almost $27 after ''Star Wars''' release; 1976 revenues of $195 million rose to $301 million in 1977.{{sfn|Solomon|2002|pages=19–20}}<br />
<br />
===Marvin Davis and Rupert Murdoch===<br />
[[Image:Foxplazafromolympicblvd.jpg|thumb|<br />
[[Fox Plaza (Los Angeles)|Fox Plaza]], [[Century City, California|Century City headquarters]] completed in 1987|alt=]]<br />
With financial stability came new owners, when 20th Century-Fox was sold for $720 million on June 8, 1981 to investors [[Marc Rich]] and [[Marvin Davis]].<ref>{{cite magazine|magazine=[[Daily Variety]]|date=Jun 9, 1981|page=1|title=Fox Landslides Into Davis' Arms|last=Barton|first=David}}</ref> 20th Century-Fox's assets included [[Pebble Beach Golf Links]], the [[Aspen Skiing Company]] and a [[Century City, Los Angeles, California|Century City]] property upon which Davis built and twice sold [[Fox Plaza (Los Angeles)|Fox Plaza]].<br />
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By 1984, Rich had become a fugitive from justice, having fled to Switzerland after being charged by U.S. federal prosecutors with tax evasion, racketeering and illegal trading with Iran during the [[Iran hostage crisis]]. Rich's assets were frozen by U.S. authorities.<ref name="Hayes">{{cite news|author=Thomas C. Hayes|url=https://www.nytimes.com/1984/06/20/business/rich-to-sell-fox-stake-to-davis.html|title=Rich to Sell Fox Stake to Davis|work=[[The New York Times]]|date=June 20, 1984}}</ref> In 1984 [[Marvin Davis]] bought out [[Marc Rich]]'s 50% interest in 20th Century-Fox Film Corporation for an undisclosed amount,<ref name="Hayes"/> reported to be $116 million.{{sfn|Wolff|2010|page=167}} Davis sold this interest to [[Rupert Murdoch]]'s [[News Corporation (1980–2013)|News Corporation]] for $250 million in March 1985. Davis later backed out of a deal with Murdoch to purchase [[John Kluge]]'s Metromedia television stations.{{sfn|Wolff|2010|page=167}} Murdoch went ahead alone and bought the stations, and later bought out Davis' remaining stake in 20th Century Fox for $325 million.{{sfn|Wolff|2010|page=167}} From 1985, the [[hyphen]] was quietly dropped from the brand name, with ''20th Century-Fox'' changing to ''20th Century Fox''.{{sfn|Troyan|Thompson|Sylvester|2017|P=29|loc=[https://books.google.co.uk/books?id=JLCzDgAAQBAJ&lpg=PA537&pg=PA537#v=onepage&q&f=false p. 537]}}<ref name="slide">{{cite book |last1=Slide |first1=Anthony |title=The New Historical Dictionary of the American Film Industry |date=1998 |publisher=Scarecrow Press |isbn=978-0-8108-6636-2 |page=211 |url=https://books.google.co.uk/books?id=je4lAAAAQBAJ&lpg=PA211&dq=20th%20century-fox%20hyphen&pg=PA211#v=onepage&q&f=false |accessdate=1 April 2020 |language=en}}</ref><br />
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To gain FCC approval of 20th Century-Fox's purchase of [[Metromedia]]'s television holdings, once the stations of the long-dissolved [[DuMont Television Network|DuMont]] network, Murdoch had to become a U.S. citizen. He did so in 1985, and in 1986 the new [[Fox Broadcasting Company]] took to the air. Over the next 20-odd years the network and owned-stations group expanded to become extremely profitable for News Corp.<br />
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The company formed its [[20th Century Fox Animation|Fox Family Films]] division in 1994 to boost production at the studio and would handled animation films. In February 1998, following the success of ''[[Anastasia (1997 film)|Anastasia]]'', Fox Family Films changed its name to Fox Animation Studios and drop its live action production which would be picked up by other production units.<ref name="VarietyFoxRenamedToon">{{cite news|last1=Petrikin|first1=Chris|title=Fox renamed that toon|url=https://variety.com/1998/film/news/fox-renamed-that-toon-1117467902/|accessdate=March 31, 2018|work=Variety|date=February 18, 1998}}</ref><br />
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[[Image:Foxstudios.jpg|thumb|left|The [[Fox Broadcasting Company]]'s Los Angeles studios in 2005]]<br />
Since January 2000, this company has been the international distributor for [[Metro-Goldwyn-Mayer|MGM]]/[[United Artists|UA]] releases. In the 1980s, 20th Century Fox — through a joint venture with [[CBS]] called [[CBS/Fox Video]] — had distributed certain UA films on video; thus UA has come full circle by switching to 20th Century Fox for video distribution. 20th Century Fox also makes money distributing films for small independent film companies.<br />
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In late 2006, Fox Atomic was started up<ref name="omd">{{cite news |last1=Walsh |first1=Mark |title=Fox Atomic Unveils Broadband Site |url=https://www.mediapost.com/publications/article/45787/fox-atomic-unveils-broadband-site.html |accessdate=August 8, 2019 |work=Online Media Daily |publisher=Media Post |date=July 20, 2006 |language=en}}</ref> under [[Fox Searchlight]] head [[Peter Rice (executive)|Peter Rice]] and COO John Hegeman<ref name=rtr>{{cite news |last1=Kilday |first1=Gregg |last2=Fernandez |first2=Jay A. |title=Fox shutting down youth-focused film unit |url=https://www.reuters.com/article/us-fox-idUSTRE53K0HE20090421 |accessdate=June 24, 2019 |work=The Hollywood Reporter |agency=Reuters |date=April 20, 2009}}</ref> as a sibling production division under Fox Filmed Entertainment.<ref name="omd"/> In early 2008, Atomic's marketing unit was transferred to Fox Searchlight and 20th Century Fox, when Hegeman moved to New Regency Productions. Debbie Liebling became president. After two middling successes and falling short with other films, the unit was shut down in April 2009. The remaining films under Atomic in production and post-productions were transferred to 20th Century Fox and Fox Spotlight with Liebling overseeing them.<ref name=rtr/><br />
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In 2008, 20th Century Fox announced an Asian subsidiary, Fox STAR Studios, a joint venture with [[Fox Networks Group Asia Pacific|STAR TV]], also owned by News Corporation. It was reported that Fox STAR would start by producing films for the [[Bollywood]] market, then expand to several Asian markets.<ref>{{cite web|url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2008/09/fox-sets-asian.html|title=Fox sets Asian movie venture|accessdate=April 29, 2016|date=September 10, 2008|work=[[Los Angeles Times]]}}</ref> In 2008, 20th Century Fox started Fox International Productions .<ref name=hwr1>{{cite news |last1=Siegel |first1=Tatiana |title=Sanford Panitch Leaving Fox for Top Post at Sony |url=https://www.hollywoodreporter.com/news/sanford-panitch-leaving-fox-top-788422 |accessdate=June 24, 2019 |work=The Hollywood Reporter |date=April 13, 2015 |language=en}}</ref><br />
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[[Chernin Entertainment]] was founded by Peter Chernin after he stepped down as president of 20th Century Fox's then-parent company News Corp. in 2009.<ref name="vty-Chernin">{{cite news |last1=Vary |first1=Adam B. |title=Disney and Chernin Entertainment Parting Ways |url=https://variety.com/2020/biz/news/disney-chernin-entertainment-deal-ending-1203470944/ |accessdate=January 21, 2020 |work=Variety |date=January 17, 2020 |language=en}}</ref> Chernin Entertainment's five-year [[first-look deal]] for the film and television was signed with 20th Century Fox and 20th Century Fox TV in 2009.<ref name="thr-1ld">{{cite news|last1=Siegel|first1=Tatiana|title=Peter Chernin Nears Renewal of Fox Film Pact; TV Deal to Be Shopped|url=https://www.hollywoodreporter.com/news/peter-chernin-nears-renewal-fox-746451|accessdate=February 4, 2016|work=The Hollywood Reporter|date=November 5, 2014}}</ref><br />
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In August 2012, 20th Century Fox signed a five-year deal with [[DreamWorks Animation]] to distribute in domestic and international markets. However, the deal did not include the distribution rights for previously released films which DreamWorks Animation acquired from [[Paramount Pictures]] later in 2014.<ref name=VarietyQ22014Earnings>{{cite journal|last1=Chney|first1=Alexandra|title=DreamWorks Animation Q2 Earnings Fall Short of Estimates, SEC Investigation Revealed|url=https://variety.com/2014/biz/news/dreamworks-animation-q2-earnings-fall-short-of-estimates-1201271262/|accessdate=July 30, 2014|work=[[Variety (magazine)|Variety]]|date=July 29, 2014}}</ref> Fox's deal with DreamWorks Animation ended on June 2, 2017 with ''[[Captain Underpants: The First Epic Movie]]'', with [[Universal Studios|Universal Pictures]] taking over the distribution deal with DreamWorks Animation due to [[NBCUniversal]]'s acquisition of DreamWorks Animation on August 22, 2016, starting on February 22, 2019 with the release of ''[[How to Train Your Dragon: The Hidden World]]''.<br />
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===21st Century Fox era===<br />
In 2012, Rupert Murdoch announced that News Corp. would be split into two publishing and media-oriented companies: a [[News Corp (2013–present)|new News Corporation]], and [[21st Century Fox]], which operates the Fox Entertainment Group and 20th Century Fox. Murdoch considered the name of the new company a way to maintain the 20th Century Fox's heritage.<ref name="verge-21stlogo">{{cite web|last=Welch|first=Chris|title=21st Century Fox logo unveiled ahead of News Corp split|url=https://www.theverge.com/2013/5/9/4316444/21st-century-fox-logo-revealed-by-rupert-murdoch|work=[[The Verge]]|publisher=[[Vox Media]]|date=May 9, 2013|accessdate=May 9, 2013}}</ref><ref name=GuardianLogo>{{cite web|last=Rushe|first=Dominic|url=https://www.theguardian.com/media/2013/jun/18/rupert-murdoch-split-empire-news-corp|title=Rupert Murdoch splits empire but keeps faith in tomorrow's newspapers|work=[[The Guardian]]|date=June 18, 2013|accessdate=June 18, 2013}}</ref><br />
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[[Disney Theatrical Group#Buena Vista Theatrical|Fox Stage Productions]] was formed in June 2013.<ref name=dl>{{cite magazine|last=Gerard |first=Jeremy |url=https://deadline.com/2015/07/fox-names-hurwitz-head-of-live-theater-division-1201486323/ |title=Fox Names Isaac Robert Hurwitz To Head Live Theater Division |magazine=Deadline |date=2015-07-28 |accessdate=2019-03-28}}</ref> In August 2013, 20CF started a theatrical joint venture with a trio of producers, both film and theater, [[Kevin McCollum]], [[John Davis (producer)|John Davis]] and Tom McGrath.<ref name="vty">{{cite news |last1=Cox |first1=Gordon |title=Kevin McCollum: Fox Finds Its Stage Coach |url=https://variety.com/2013/film/news/kevin-mccollum-fox-finds-its-stage-coach-1200575611/ |accessdate=March 28, 2019 |work=Variety |date=August 8, 2013 }}</ref><br />
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In September 2017, [[Locksmith Animation]] formed a multi-year production deal with 20th Century Fox, who will distribute Locksmith's films, with Locksmith aiming to release a film every 12–18 months. The deal was to bolster Blue Sky's output and replace the loss of distributing [[DreamWorks Animation]] films.<ref>{{cite web|url= https://variety.com/2017/film/news/fox-locksmith-animation-ink-multi-year-production-development-deal-exclusive-1202563541/|title=Fox, Locksmith Animation Ink Multi-Year Production, Development Deal |website=Variety Magazine|last1=Lang|first1=Brent|date=September 20, 2017|accessdate=February 15, 2018}}</ref><br />
<br />
Technoprops, a VFX company that worked on ''[[Avatar (2009 film)|Avatar]]'' and ''[[The Jungle Book (2016 film)|The Jungle Book]]'', was purchased in April 2017 to operate as Fox VFX Lab. Technoprops' founder Glenn Derry would continue to run the company as vice president of visual effect reporting to John Kilkenny, VFX president.<ref>{{cite news |last1=Giardina |first1=Carolyn |title=Fox Acquires Virtual Production Firm Technoprops |url=https://www.hollywoodreporter.com/behind-screen/fox-acquires-virtual-production-firm-technoprops-991788 |accessdate=March 28, 2019 |work=The Hollywood Reporter |date=April 6, 2017 }}</ref><br />
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On October 30, 2017, Vanessa Morrison was named president of a new created 20th Century Fox division, Fox Family, reporting to the Chairman & CEO and Vice Chairman of 20th Century Fox. The family division would develop films that appeal to younger moviegoers and their parents both animated films and films with live action elements. Also, the division would oversee the studio's family animated television business, which produce based holiday television specials on existing film properties, and oversee feature film adaptation of its TV shows.<ref name="Variety">{{cite news |last1=Lang |first1=Brent |title=Vanessa Morrison Named Head of Fox Family in Animation Division Overhaul |url=https://variety.com/2017/film/news/fox-vanessa-morrison-1202602371/ |accessdate=March 26, 2019 |work=Variety |date=October 30, 2017 }}</ref> To replace Morrision at Fox Animation, Andrea Miloro and Robert Baird were named co-presidents of 20th Century Fox Animation.<ref>{{cite news|last1=Kilday|first1=Gregg|title=Fox Animation Names Andrea Miloro, Robert Baird Co-Presidents|url=https://www.hollywoodreporter.com/news/fox-animation-names-andrea-miloro-robert-baird-presidents-1052996|accessdate=March 31, 2018|work=The Hollywood Reporter|date=October 30, 2017}}</ref><br />
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20th Century Fox issued a default notice in regards to its licensing agreement for the under-construction [[20th Century Fox World (Malaysia)|20th Century Fox World]] theme park in Malaysia by Genting Malaysia Bhd. In November 2018 Genting Malaysia filed suit in response and included soon to be parent [[The Walt Disney Company]].<ref>{{cite news |last1=Stempel |first1=Jonathan |title=Disney, Fox deny claims in $1 billion Malaysia theme park lawsuit |url=https://www.reuters.com/article/us-fox-disney-genting-malaysia/disney-fox-deny-claims-in-1-billion-malaysia-theme-park-lawsuit-idUSKCN1NW2FH |accessdate=March 25, 2019 |work=Reuters |date=November 27, 2018 }}</ref><br />
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=== Disney era and studio renaming ===<br />
{{Further|Acquisition of 21st Century Fox by Disney}}<br />
On December 14, 2017, The Walt Disney Company announced plans to purchase most of the 21st Century Fox assets, including 20th Century Fox, for $52.4 billion.<ref>{{cite news |last1=Snider |first1=Mike |title=Disney to buy key 21st Century Fox assets for $52.4 billion |url=https://www.usatoday.com/story/money/business/2017/12/14/disney-21st-century-fox/945309001/ |accessdate=August 13, 2019 |work=USA Today |date=December 14, 2017 |language=en}}</ref> After a bid from [[Comcast]] (parent company of [[NBCUniversal]]) for $65 billion, Disney counterbid with $71.3 billion.<ref name="Comcast bid update">{{Cite news |url=https://www.cnbc.com/2018/06/13/comcast-bids-65-billion-for-21st-century-fox-assets.html |title=Comcast bids $65 billion for 21st Century Fox assets, topping Disney |date=June 13, 2018 |work=[[CNBC]] |access-date=June 13, 2018 |url-status=live}}</ref> On July 19, 2018, Comcast dropped out of the 21st Century Fox bid in favor of [[Sky (company)|Sky plc]] and [[Sky UK]] and eight days later, Disney and 21st Century Fox shareholders approved the merger between the two companies.<ref>{{cite web |url=https://www.thewrap.com/fox-disney-shareholders-vote-approve-merger/ |title=Fox and Disney Shareholders Vote to Approve $71.3&nbsp;Billion Merger |last=Williams |first=Trey |date=July 27, 2018 |website=The Wrap |access-date=July 27, 2018}}</ref> Although the deal was completed on March 20, 2019,<ref>{{cite web |last1=Hayes |first1=Dade |last2=Patten |first2=Dominic |title=Disney-Fox Deal Nears Final Approval After Progress In Brazil And Mexico |url=https://deadline.com/2019/02/disney-fox-deal-nears-finish-line-progress-in-brazil-mexico-1202565767/ |website=Deadline Hollywood |accessdate=February 27, 2019 |date=February 27, 2019}}</ref> 20th Century Fox was not planning to relocate to [[Walt Disney Studios (Burbank)|Walt Disney Studios]] in [[Burbank, California|Burbank]], but retained its headquarters in Century City on the Fox Studio Lot, which is currently leased to Disney by 21st Century Fox's successor, [[Fox Corporation]], for seven years.<ref name="vty3">{{cite news |last1=Holloway |first1=Daniel |title=Disney to Lease Fox Lot for Seven Years (EXCLUSIVE) |url=https://variety.com/2017/biz/news/disney-fox-lot-1202641181/ |accessdate=May 3, 2019 |work=Variety |date=December 14, 2017 |language=en}}</ref> Various units were moved out from under 20th Century Fox at acquisition and months after the merger plus there were several rounds of layoffs.<br />
<br />
On January 17, 2020, Disney renamed the studio as 20th Century Studios (legally, 20th Century Studios, Inc.<ref name="20thCenturyStudiosIncLegal">{{cite web|url= https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=04566059-27829246|title = Entity Search: C4566059 - 20th Century Studios, Inc. | website = California Business Search | date = February 27, 2020 | access-date = April 4, 2020}}</ref>), which served to help avoid brand confusion with the Fox Corporation. Similar to other Disney film units, distribution of 20th Century Studios films is now handled by [[Walt Disney Studios Motion Pictures]], while [[Searchlight Pictures]] operates their own autonomous distribution unit.<ref>{{Cite news|url=https://deadline.com/2020/01/emma-watts-leaves-disneys-20th-century-studios-1202846855/|title=Emma Watts Leaves Disney’s 20th Century Studios|last=D'Alessandro|first=Anthony|date=January 30, 2020|work=Deadline.com|access-date=February 3, 2020|url-status=live|quote=Post-merger, Fox Searchlight, now re-branded Searchlight Pictures, enjoys a lot of autonomy in the Disney empire, greenlighting pics they know and operating their own distribution, publicity and marketing teams. 20th Century Studios (which recently dropped the Fox) was melded into the bigger Disney fold, fusing all its operations.}}</ref> The first film released by Disney under the studio's new name was ''[[The Call of the Wild (2020 film)|The Call of the Wild]]''.<ref name="vty-2CS">{{cite web|url=https://variety.com/2020/film/news/disney-dropping-fox-20th-century-studios-1203470349/|title=Disney Drops Fox Name, Will Rebrand as 20th Century Studios, Searchlight Pictures|first=Adam B.|last=Vary|work=Variety|date=January 17, 2020|accessdate=January 17, 2020}}</ref><br />
<br />
In January 2020, held-over production president Emma Watts resigned from the company.<ref>{{cite news |last1=Lang |first1=Brent |title=Emma Watts Resigns as Twentieth Century Studios Production President |url=https://variety.com/2020/film/news/emma-watts-twentieth-century-studios-disney-1203486971/ |accessdate=January 30, 2020 |work=Variety |date=January 30, 2020 |language=en}}</ref> On March 12, 2020, Steve Asbell was named president, production of 20th Century Studios. While Morrison was named president, streaming, Walt Disney Studios Motion Picture Production to oversee live action development and production of Disney Live Action and 20th Century Studios for [[Disney+]]. Two other changes that similar merged 20th Century Studios and Disney Pictures functions and answering to Asbell and [[Sean Bailey]], president, [[Walt Disney Pictures]] productions were Philip Steuer as president, production over physical and post production and VFX and Randi Hiller who will lead casting as executive vice president, casting.<ref name="AsbellPresident">{{cite web|url=https://deadline.com/2020/03/20th-century-studios-disney-steve-asbell-president-emma-watts-departure-vanessa-morrison-walt-disney-streaming-1202881273/|title=Steve Asbell Takes Over 20th Century Studios Post Emma Watts; Vanessa Morrison Named Walt Disney Studios Streaming Production President|website =[[Deadline Hollywood]]|first=Anthony|last=D'Alessandro|date=March 12, 2020|access-date=March 12, 2020}}</ref><br />
<br />
==Television==<br />
{{Main|20th Century Fox Television|20th Television|Fox 21 Television Studios}}<br />
[[20th Television]] was 20th Century Fox's television [[Television syndication|syndication]] division. [[20th Century Fox Television]] was the studio's television production division.<br />
<br />
During the mid-1950s, feature films were released to television in the hope that they would broaden sponsorship and help distribution of network programs. Blocks of one-hour programming of feature films to national sponsors on 128 stations was organized by Twentieth Century Fox and [[National Telefilm Associates]]. Twentieth Century Fox received 50% interest in NTA Film network after it sold its library to National Telefilm Associates. This gave 90 minutes of cleared time a week and syndicated feature films to 110 non-interconnected stations for sale to national sponsors.<ref name=Boddy>{{cite book|url=https://books.google.com/books/about/Fifties_Television.html?id=sWjhCESKy4AC|last=Boddy|first=William|year=1990|title=Fifties Television: The Industry and Its Critics|location=[[Urbana, Illinois]]|publisher=[[University of Illinois Press]]}}</ref><br />
<br />
===Buyout of Four Star===<br />
Rupert Murdoch's 20th Century Fox bought out the remaining assets of [[Four Star Television]] from [[Ronald Perelman]]'s [[Compact Video]] in 1996.<ref name="Ron Perelman's Sale of Four Star">{{cite news |url=https://articles.latimes.com/1996-07-18/business/fi-25297_1_perelman|title=Perelman's Not Out of the Game Just Yet|newspaper=[[Los Angeles Times]] |date=July 18, 1996 |accessdate=November 15, 2017}}</ref> The majority of [[Four Star Television]]'s library of programs are controlled by [[20th Century Fox Television]] today.<ref>{{cite AV media|url=http://www.life.com/image/50326921 |title=Louis E. Wolfson;David Charnay |medium=Photo |work=Life |date=January 1, 1955 |archive-url=https://web.archive.org/web/20110611121642/http://www.life.com/image/50326921 |archive-date=2011-06-11 |url-status=dead}}</ref><ref>{{cite news| url=http://findarticles.com/p/articles/mi_m0EIN/is_2002_Oct_7/ai_92526318/ | work=Business Wire | title=OBIT/Hollywood Producer and Novelist David B. Charnay Dies at Age 90 | date=October 7, 2002}}</ref><ref>{{cite news| url=https://articles.latimes.com/2002/oct/06/local/me-charnay6 | work=The Los Angeles Times | title=David Charnay, 90; Journalist, Publicist and TV Syndicator | first=Dennis | last=McLellan | date=October 6, 2002}}</ref> After Murdoch's numerous buyouts during the [[Leveraged buyout#1980s|buyout era]] of the eighties, News Corporation had built up financial debts of $7 billion (much from Sky TV in the UK), despite the many assets that were held by NewsCorp.<ref name="Witzel">''The encyclopedia of the history of American management'' (2005) [[Morgen Witzel]] Continuum International Publishing Group p393 {{ISBN|978-1-84371-131-5}}</ref> The high levels of debt caused Murdoch to sell many of the American magazine interests he had acquired in the mid-1980s.<br />
<br />
==Music==<br />
{{Main|20th Century Fox Records|Fox Music}}<br />
<br />
Between 1933 and 1937, a custom record label called ''Fox Movietone'' was produced starting at F-100 and running through F-136. It featured songs from Fox movies, first using material recorded and issued on [[Victor Records|Victor]]'s [[Bluebird Records|Bluebird]] label and halfway through switched to material recorded and issued on [[American Record Corporation|ARC]]'s dime store labels (Melotone, Perfect, etc.). These scarce records were sold only at Fox Theaters.<br />
<br />
[[Fox Music]] has been 20th Century Fox's music arm since 2000. It encompasses music publishing and licensing businesses, dealing primarily with Fox Entertainment Group television and film soundtracks.<br />
<br />
Prior to Fox Music, 20th Century Records was its music arm from 1958 to 1982.<br />
<br />
==Radio==<br />
The ''Twentieth Century Fox Presents'' radio series<ref name=RUSC>{{cite web|url=http://www.rusc.com/old-time-radio/20th-Century-Fox-Presents.aspx?s=809|title=20th Century Fox Presents|work=RUSC|accessdate=April 29, 2016}}</ref> were broadcast between 1936 and 1942. More often than not, the shows were a radio preview featuring a medley of the songs and soundtracks from the latest movie being released into the theaters, much like the modern day movie trailers we now see on TV, to encourage folks to head down to their nearest Picture House.<br />
<br />
The radio shows featured the original stars, with the announcer narrating a lead up that encapsulated the performance.<br />
<br />
==Motion picture film processing==<br />
From its earliest ventures into movie production, Fox Film Corporation operated its own processing laboratories. The original lab was located in [[Fort Lee, New Jersey]] along with the studios. A lab was included with the new studio built in Los Angeles in 1916.<ref>Fox Folks Vol. I, No. 4, August 1922.</ref> Headed by [[Alan E. Freedman]], the Fort Lee lab was moved into the new Fox Studios building in Manhattan in 1919.<ref>Fox Folks Vol. I, No. 4, August 1922. Also, Vol. III, No. 7, July 1924, p. 12 and back outside cover, and Vol. III, No. 8, August 1924, p. 8.</ref> In 1932, Freedman bought the labs from Fox for $2,000,000 to bolster what at that time was a failing Fox liquidity.<ref>Image, DeLuxe Laboratories, Inc. check 101 to Fox Film Corporation for $2,000,000.</ref><ref name=FilmDaily>{{cite news|title=Freedman Group Buys Fox Film Laboratories|work=[[Film Daily]]|location=United States|date=April 3, 1932|accessdate=April 29, 2016|page=1 |url=https://archive.org/stream/filmdailyvolume55859newy#page/799/mode/1up}}</ref> He renamed the operation "DeLuxe Laboratories," which much later became [[Deluxe Entertainment Services Group|DeLuxe Entertainment Services Group]]. In the 1940s Freedman sold the labs back to what was then 20th Century Fox and remained as president into the 1960s. Under Freedman's leadership, DeLuxe added two more labs in Chicago and Toronto and processed film from studios other than Fox.<br />
<br />
==Divisions==<br />
===Fox Atomic===<br />
[[Fox Atomic]] was a youth-focused film production company and division of Fox Filmed Entertainment that operated from 2006 to April 2009. Atomic was originally paired with Fox Spotlight Pictures under the same leadership.<br />
<br />
In late 2006, Fox Atomic was started up<ref name="omd"/> under Fox Searchlight head [[Peter Rice]] and COO John Hegeman<ref name=rtr/> as a sibling production division under Fox Filmed Entertainment.<ref name="omd"/> Debbie Liebling transferred to Fox Atomic in 2007 from Fox.<ref name=rtr/> In January 2008, Atomic's marketing unit was transferred to Fox Searchlight and 20th Century Fox,<ref name="vty2">{{cite news |last1=Fleming |first1=Michael |title=Fox folding Atomic label |url=https://variety.com/2009/biz/markets-festivals/fox-folding-atomic-label-1118002584/ |accessdate=August 8, 2019 |work=Variety |date=April 19, 2009 |language=en}}</ref> when Hegeman moved to New Regency Productions. Debbie Liebling became president. After two middling successes and falling short with other films, the unit was shut down in April 2009. The remaining films under Atomic in production and post-productions were transferred to 20th Century Fox and Fox Spotlight with Liebling overseeing them.<ref name=rtr/><br />
<br />
* ''[[Turistas]]'' (December 2006)<ref name="omd"/><br />
* ''[[The Hills Have Eyes 2]]'' (2007)<ref name="omd"/><br />
* ''[[28 Weeks Later]]'' (2007)<ref name="omd"/><br />
* ''[[The Comebacks]]''<ref name="vty2"/><br />
* ''[[The Rocker (film)|The Rocker]]''<ref name=rtr/><br />
* ''[[Miss March]]''<ref name=rtr/><br />
* ''[[12 Rounds (film)|12 Rounds]]''<ref name=rtr/><br />
<br />
Films in production at shut down and transferred to other Fox units<br />
* ''[[I Love You, Beth Cooper (film)|I Love You, Beth Cooper]]'' (July 10, 2009)<ref name="vty2"/> 20th Century Fox release, 1492 Pictures production company, directed by [[Chris Columbus (filmmaker)|Chris Columbus]] and starring [[Hayden Panettiere]]<ref name=rtr/><br />
* ''[[Post Grad]]'' (August 21, 2009) through Fox Searchlight directed by [[Vicky Jenson]] and starring [[Alexis Bledel]]<ref name=rtr/><br />
* ''[[Jennifer's Body]]'' (September 18, 2009)<ref name="vty2"/> 20th Century Fox release, directed by [[Karyn Kusama]] and starring [[Megan Fox]]<ref name=rtr/><br />
<br />
===Fox Family===<br />
Fox Family is a family-friendly production division of 20th Century Studios. Besides family-friendly theatrical films, the division oversees mixed media (live-action with animation), family animated holiday television specials based on film properties and film features based on TV shows.<br />
<br />
On October 30, 2017, Morrison was transferred from her post as president of [[20th Century Fox Animation]], the prior Fox Family Films, to be president of a newly created 20th Century Fox division, Fox Family, which as a mandate similar to Fox Family Films. The division pick up supervision of a ''[[Bob's Burgers]]'' film<ref name="Variety"/> and some existing deals with animation producers, including Tonko House.<ref>{{cite news |last1=Kilday |first1=Gregg |title=Vanessa Morrison Takes on New Role as President, Fox Family |url=https://www.hollywoodreporter.com/news/vanessa-morrison-takes-new-role-as-president-fox-family-1052919 |accessdate=March 28, 2019 |work=The Hollywood Reporter |date=October 30, 2017 }}</ref> With the sale of 21st Century Fox to Disney in March 2019, rights to ''[[The Dam Keeper#Feature film|The Dam Keeper]]'' feature animated film returned to Tonko House.<ref>{{cite news |last1=Flores |first1=Terry |title=Animation Studio Tonko House Unveils Development Slate |url=https://variety.com/2019/film/news/tonko-house-development-slate-1203154011/ |accessdate=April 1, 2019 |work=Variety |date=March 4, 2019 |language=en}}</ref><br />
<br />
With the August 2019 20th Century Fox [[Acquisition of 21st Century Fox by Disney#Post-acquisition (March 2019–present)|slate overhaul announcement]], 20th Century Fox properties such as ''[[Home Alone]]'', ''[[Night at the Museum]]'', and ''[[Diary of a Wimpy Kid (film)|Diary of the Wimpy Kid]]'' have been assigned for [[Disney+]] release and assigned to Fox Family.<ref>{{cite news |last1=Donnelly |first1=Matt |title=Fox Feels the Pressure From Disney As Film Flops Mount |url=https://variety.com/2019/film/features/fox-disney-earnings-dark-phoenix-stuber-racing-in-the-rain-1203300260/ |accessdate=August 13, 2019 |work=Variety |date=August 13, 2019 |language=en}}</ref> On March 12, 2020, Morrison was named president, Streaming, Walt Disney Studios Motion Picture Production to oversee live action development and production of Disney Live Action and 20th Century Studios for Disney+.<ref name="AsbellPresident"/><br />
<br />
:'''Upcoming productions'''<br />
<br />
* ''[[Bob's Burgers: The Movie]]'' (April 9, 2021)<ref name="Variety"/><ref>{{Cite news|url=https://www.cnbc.com/2020/04/03/disney-sets-new-dates-for-mulan-black-widow-jungle-cruise.html|title=Disney sets new dates for 'Mulan,' 'Black Widow,' 'Jungle Cruise' and more|last=Whitten|first=Sarah|date=2020-04-03|work=CNBC|language=en|access-date=2020-04-03}}</ref> <br />
* an unnamed ''[[The Simpsons Movie]]'' sequel<br />
* ''The Prom Goer's Interstellar Excursion'' based film, produced with [[Chernin Entertainment]]<ref>{{cite news |last1=Fleming, Jr |first1=Mike |title=Fox Family Sets Chris McCoy’s ‘The Prom Goer’s Interstellar Excursion’ Pic |url=https://deadline.com/2018/09/the-prom-goers-interstellar-excursion-fox-animation-film-chris-mccoy-1202472870/ |accessdate=March 28, 2019 |work=Deadline |date=September 28, 2018 }}</ref><br />
* ''Paper Lanterns'' live-action/animated family film written by [[Jonny Sun]] and produced with Chernin Entertainment<ref>{{cite news |last1=N'Duka |first1=Amanda |title=Fox, Chernin Entertainment Tap Jonny Sun To Pen ‘Paper Lanterns’ Hybrid Film |url=https://deadline.com/2018/11/fox-chernin-entertainment-jonny-sun-paper-lanterns-movie-1202509847/ |accessdate=March 28, 2019 |work=Deadline |publisher=Penske Business Media |date=November 27, 2018 }}</ref><br />
* ''The Garden'' live-action/CGI musical film based on book of Genesis's the Garden of Eden with Franklin Entertainment<ref>{{cite news |last1=N'Duka |first1=Amanda |title=DeVon Franklin & Fox Family Putting A New Spin On The Garden of Eden Story |url=https://deadline.com/2019/01/devon-franklin-fox-family-the-garden-of-eden-movie-1202540849/ |accessdate=March 28, 2019 |work=Deadline |publisher=Penske Business Media |date=January 24, 2019 }}</ref><br />
<br />
===Fox VFX Lab===<br />
Fox VFX Lab is a visual effects company division of 20th Century Studios that was acquired in 2017 known as Technoprops. It is leaded by president John Kilkenny. Besides their visual effects activities, the division oversees different parts of the world to apply for and work on projects that include films such as ''[[Avatar (2009 film)|Avatar]]'', ''[[The Jungle Book (2016 film)|The Jungle Book]]'', ''[[Rogue One]]'', ''[[Teenage Mutant Ninja Turtles: Out of the Shadows]]'', ''[[Doctor Strange (2016 film)|Doctor Strange]]'', and ''[[Warcraft (film)|Warcraft]]''<ref>{{Cite web|url=https://deadline.com/2017/04/technoprops-20th-century-fox-film-acquisition-1202063742/|title=Fox Film Gets Into Virtual Production Game With Technoprops Buy|last=Hipes|first=Patrick|date=2017-04-06|website=Deadline|language=en|access-date=2020-01-18}}</ref> and also video game properties like ''[[Need for Speed (2015 video game)|Need for Speed]]'' (2015), ''[[Battlefield 1]]'', ''[[Tom Clancy's Rainbow Six Siege|Rainbow Six Siege]]'', ''[[Watch Dogs 2]]'', ''[[Just Cause 3]]'', ''[[Rise of the Tomb Raider]]'', ''[[Assassin's Creed Syndicate]]'', ''[[Mafia III]]'', ''[[Halo 4]]'', ''[[Mortal Kombat 11]]'', ''[[Far Cry]]'' (''[[Far Cry 5]]'' and ''[[Far Cry Primal|Primal]]''), ''[[Call of Duty]]'' (''[[Call of Duty: Advanced Warfare]]'' and ''[[Call of Duty: Black Ops III|Black Ops III]]'') and ''[[Sonic the Hedgehog]]'' (''[[Sonic Forces]]'' and ''[[Team Sonic Racing]]'').<ref>{{Cite web|url=https://www.fxguide.com/fxfeatured/technoprops/|title=Fox buys Technoprops: Glenn Derry to head Fox Studios' VFX|date=2017-04-06|website=fxguide|language=en-US|access-date=2020-01-18}}</ref><ref>{{Cite web|url=https://www.fiercevideo.com/broadcasting/20th-century-fox-acquires-virtual-production-company-technoprops|title=Fox acquires virtual production company Technoprops|website=FierceVideo|language=en|access-date=2020-01-18}}</ref><br />
<br />
===Fox International Productions===<br />
Fox International Productions was the division of 20th Century Fox in charge of local production in 12 territories in China, Europe, India and Latin America from 2008 to 2017.<br />
<br />
In 2008, 20th Century Fox started Fox International Productions under president Sanford Panitch. The company had $900 million in box-office receipts by the time Panitch left the company for Sony on June 2, 2015.<ref name=hwr1/> Co-president of worldwide theatrical marketing and distribution for 20th Century Fox Tomas Jegeus was named president of Fox International Productions effective September 1, 2015.<ref>{{cite news |last1=Otterson |first1=Joe |title=Tomas Jegeus Named Head of Fox International Pictures |url=https://www.thewrap.com/tomas-jegeus-named-head-of-fox-international-pictures/ |accessdate=June 24, 2019 |work=thewrap.com |date=August 25, 2015}}</ref> The company struck a development and production deal in November 2015 with Zhejiang Huace, a Chinese entertainment group.<ref>{{cite news |last1=Frater |first1=Patrick |title=China’s Huace Raising $300 Million for U.S. Investment, Buys Stake in Magic Leap |url=https://variety.com/2016/biz/asia/huace-raising-300-million-buys-stake-in-magic-leap-1201788267/ |accessdate=26 June 2019 |work=Variety |date=3 June 2016 |language=en}}</ref> In December 2017, 20th Century Fox film chairman-CEO Stacey Snider indicated that Fox International Productions would be dissolved in favor of each local and regional offices producing or acquiring projects.<ref>{{cite news |last1=McClintock |first1=Pamela |title=Fox International Productions to Shut Down |url=https://www.hollywoodreporter.com/news/fox-international-productions-shut-down-1064251 |accessdate=June 24, 2019 |work=The Hollywood Reporter |date=December 4, 2017 |language=en}}</ref><br />
<br />
=={{anchor|20th Century Fox Fanfare}}Logo and fanfare==<br />
<!-- Deleted image removed: [[File:20th Century Fox 2009-2013 logo.png|thumb|20th Century's 2009 logo with the [[News Corporation (1980–2013)|News Corporation]] byline|alt=]] --><br />
[[File:20th Century-Fox fanfare 1947.webm|thumb|The 20th Century-Fox [[production logo]] and fanfare (as seen in 1947)]]<br />
The familiar 20th Century [[production logo]] originated as the logo of [[Twentieth Century Pictures]] and was adopted by 20th Century-Fox after the merger in 1935. It consists of a stacked [[Block letters|block-letter]] three-dimensional, [[Monolithic architecture|monolithic]] [[logotype]] (nicknamed "the Monument") surrounded by [[Art Deco architecture|Art deco buildings]] and illuminated by [[searchlight]]s. In the production logo that appears at the start of films, the searchlights are animated and the sequence is accompanied by a distinctive [[fanfare]] that was originally composed in 1933 by [[Alfred Newman (composer)|Alfred Newman]].{{sfn|Lev|2014|p=16|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA16&pg=PA16#v=onepage&q&f=false}} The original layout of the logo was designed by special effects animator and matte painting artist [[Emil Kosa Jr.]].<ref>{{cite web |title=20th century Fox logo by Emil Kosa Jr. |url=https://curiator.com/art/emil-kosa-jr/20th-century-fox-logo |website=Curiator |accessdate=1 April 2020 |language=en}}</ref>{{sfn|Troyan|Thompson|Sylvester|2017|pp=533-534}}<br />
<br />
The 20th Century-Fox logo and fanfare has been recognised as an iconic symbol of a [[Classical Hollywood cinema|golden age of Hollywood]]. Its appearance at the start of popular films such as ''[[How Green Was My Valley (film)|How Green Was My Valley]]'' (1941) and ''[[MASH (film)|MASH]]'' (1970) established its recognition.<ref name=":1" /><br />
<br />
In 1953, Rocky Longo, an artist at [[Pacific Title & Art Studio|Pacific Title]], was hired to recreate the original logo design for the new [[CinemaScope]] picture process. Longo tilted the "0" in "20th" to have the logo maintain proportions in the wider CinemaScope format.<ref name=":0">{{Cite news|last=Walker|first=Michael|url=https://www.hollywoodreporter.com/gallery/20th-century-fox-logo-a-576643/4-19942009|title=The 20th Century Fox Logo: A Brief History|date=June 27, 2013|work=The Hollywood Reporter|access-date=April 5, 2020|url-status=live}}</ref> Alfred Newman also re-composed the logo's fanfare with an extension to be heard during the CinemaScope logo that would follow after the Fox logo. Although the format had since declined, director [[George Lucas]] specifically requested that the CinemaScope version of the fanfare be used for the opening titles of ''[[Star Wars (film)|Star Wars]]'' (1977). Additionally, the film's [[Star Wars (Main Title)|main theme]] was composed by [[John Williams]] in the same key as the fanfare ([[B-flat major|B{{flat}} major]]), serving as an extension to it of sorts.<ref>{{Cite web|url=https://www.hollywoodreporter.com/heat-vision/why-disney-should-add-foxs-fanfare-back-star-wars-1067900|title=Why Disney Should Add Fox's Fanfare Back to 'Star Wars'|website=The Hollywood Reporter|language=en|access-date=2020-01-17}}</ref><ref name=":1">{{Cite web|url=https://www.latimes.com/entertainment/arts/la-et-cm-fox-fanfare-solo-movie-20180525-story.html|title='Solo' hits the big screen minus one classic 'Star Wars' moment: the Fox Fanfare|date=2018-05-25|website=Los Angeles Times|language=en-US|access-date=2020-01-17}}</ref> In 1981, the logo was slightly altered with the re-straightening of the "0" in "20th".<ref name=":0" /><br />
<br />
In 1994, after a few failed attempts, Fox in-house television producer [[Kevin Burns]] was hired to produce a new logo for the company, this time using the then-new process of [[computer-generated imagery]] (CGI) adding more detail and animation, with the longer 21-second Fox fanfare arranged by [[David Newman (composer)|David Newman]] used as the underscore.<ref name=":0" /><ref name=":1" /><br />
<br />
In 2009, an updated logo created by [[Blue Sky Studios]] debuted with the release of ''[[Avatar (2009 film)|Avatar]]''.<ref name=":0" /><br />
<br />
On January 17, 2020, it was reported that Disney had begun to phase out the "Fox" name from the studio's branding as it is no longer tied to the current [[Fox Corporation]], with 20th Century Fox and Fox Searchlight Pictures respectively renamed to 20th Century Studios and Searchlight Pictures. Branding elements associated with the studio, including the searchlights, monolith, and fanfare, will remain in use. The first film that carries the new 20th Century Studios name is ''[[The Call of the Wild (2020 film)|The Call of the Wild]]'' (coincidentally [[Call of the Wild (1935 film)|the original film adaptation]] was the original [[Twentieth Century Pictures]]' final movie before its merger with Fox Film).<ref>{{Cite web|url=https://www.wsj.com/articles/disney-drops-fox-from-twentieth-century-movie-studio-name-11579290365|title=Disney Drops ‘Fox’ From Twentieth Century Movie Studio Name|last=Watson|first=R. T.|website=WSJ|language=en-US|access-date=2020-01-18}}</ref><ref name="vty-2CS"/><ref name="20thCenturyStudiosNYT">{{cite web | url = https://www.nytimes.com/2020/01/17/business/media/disney-fox-name.html | title = Disney Drops Fox From Names of Studios It Bought From Rupert Murdoch | publisher = [[The New York Times]] | first = Brooks | last = Barnes | date = January 17, 2020 | accessdate = January 17, 2020}}</ref><br />
<br />
For the 20th Century Studios logo, its print logo debuted on a movie poster of ''[[The New Mutants (film)|The New Mutants]]''<ref>{{Cite tweet |user=20thcentury |author=20th Century Studios |number=1221148919243010050 |date = 25 January 2020 |title=these are the new mutants. April 3, 2020. }}</ref><ref>{{cite web |last1=Butler |first1=Tom |title=New 'The New Mutants' poster confirms Disney's corporate rebranding of 20th Century Fox |url=https://www.yahoo.com/entertainment/new-mutants-poster-disney-corporate-rebranding-20th-century-fox-162459081.html |website=[[Yahoo!|Yahoo! Entertainment]] |accessdate=29 January 2020 |date=28 January 2020}}</ref> while the on-screen logo debuted in a television advertisement for the film ''The Call of the Wild''.<ref>{{Citation|title=The Call of the Wild {{!}} "This Land" TV Spot {{!}} 20th Century Studios|url=https://www.youtube.com/watch?v=pAAjjehfIDY|language=en|access-date=2020-02-08}}</ref><br />
<br />
The 20th Century Studios logo was animated by Picturemill.<ref>{{Cite web|date=2016-06-10|title=Reel|url=http://picturemill.com/main-title-reel/|access-date=2020-06-22|website=Picturemill|language=en}}</ref><br />
<br />
==Films==<br />
===Lists===<br />
* [[List of 20th Century Studios films]] (2020–present)<br />
* [[List of 20th Century Fox films (2000–2020)]]<br />
* [[List of 20th Century Fox films (1935–1999)]]<br />
* [[List of Twentieth Century Pictures films]] (1933–1936)<br />
* [[List of Fox Film films]] (1914–1935)<br />
<br />
===Highest-grossing films===<br />
The Academy Film Archive houses the 20th Century Fox Features Collection which contains features, trailers, and production elements mostly from the Fox, Twentieth Century, and Twentieth Century-Fox studios, from the late 1920s–1950s.<ref>{{cite web|title=20th Century Fox Features Collection|url=http://www.oscars.org/film-archive/collections/20th-century-fox-features-collection|website=Academy Film Archive}}</ref><br />
<br />
{|<br />
|<br />
{| class="wikitable sortable" style="margin:auto; margin:auto;"<br />
|+Highest-grossing films in North America<ref name="BOM">{{cite web |title=Box Office by Studio – 20th Century Fox All Time |url=https://www.boxofficemojo.com/studio/chart/?view2=allmovies&view=company&studio=fox.htm|website=[[Box Office Mojo]]|accessdate=July 8, 2016}}</ref><br />
|-<br />
! Rank !! Title !! Year !! Box office gross<br />
|-<br />
! 1<br />
| ''[[Avatar (2009 film)|Avatar]]'' <sup>‡</sup><br />
| 2009<br />
| $760,507,625<br />
|-<br />
!2<br />
|''[[Titanic (1997 film)|Titanic]]'' <sup>‡</sup><br />
|1997<br />
|$659,363,944<br />
|-<br />
! 3<br />
| ''[[Star Wars: Episode I – The Phantom Menace]]''<br />
| 1999<br />
| $474,544,677<br />
|-<br />
! 4<br />
| ''[[Star Wars (film)|Star Wars]]''<sup>‡</sup><br />
| 1977<br />
| $460,998,007<br />
|-<br />
! 5<br />
| ''[[Star Wars: Episode III – Revenge of the Sith]]''<br />
| 2005<br />
| $380,270,577<br />
|-<br />
! 6<br />
| ''[[Deadpool (film)|Deadpool]]''<br />
| 2016<br />
| $363,070,709<br />
|-<br />
! 7<br />
| ''[[Deadpool 2]]''<br />
| 2018<br />
| $324,535,803<br />
|-<br />
! 8<br />
| ''[[Star Wars: Episode II – Attack of the Clones]]''<br />
| 2002<br />
| $310,676,740<br />
|-<br />
! 9<br />
| ''[[Return of the Jedi]]'' <sup>‡</sup><br />
| 1983<br />
| $309,306,177<br />
|-<br />
! 10<br />
| ''[[Independence Day (1996 film)|Independence Day]]''<br />
| 1996<br />
| $306,169,268<br />
|-<br />
! 11<br />
| ''[[The Empire Strikes Back]]'' <sup>‡</sup><br />
| 1980<br />
| $290,475,067<br />
|-<br />
! 12<br />
| ''[[Home Alone]]''<br />
| 1990<br />
| $285,761,243<br />
|-<br />
! 13<br />
| ''[[Night at the Museum]]''<br />
| 2006<br />
| $250,863,268<br />
|-<br />
! 14<br />
| ''[[X-Men: The Last Stand]]''<br />
| 2006<br />
| $234,362,462<br />
|-<br />
! 15<br />
| ''[[X-Men: Days of Future Past]]''<br />
| 2014<br />
| $233,921,534<br />
|-<br />
! 16<br />
| ''[[Cast Away]]''<br />
| 2000<br />
| $233,632,142<br />
|-<br />
! 17<br />
| ''[[The Martian (film)|The Martian]]''<br />
| 2015<br />
| $228,433,663<br />
|-<br />
! 18<br />
| ''[[Logan (film)|Logan]]''<br />
| 2017<br />
| $226,277,068<br />
|-<br />
! 19<br />
| ''[[Alvin and the Chipmunks: The Squeakquel]]''<br />
| 2009<br />
| $219,614,612<br />
|-<br />
! 20<br />
| ''[[Mrs. Doubtfire]]''<br />
| 1993<br />
| $219,195,243<br />
|-<br />
! 21<br />
| ''[[Alvin and the Chipmunks (film)|Alvin and the Chipmunks]]''<br />
| 2007<br />
| $217,326,974<br />
|-<br />
! 22<br />
| ''[[Bohemian Rhapsody (film)|Bohemian Rhapsody]]''<br />
| 2018<br />
| $216,428,042<br />
|-<br />
! 23<br />
| ''[[X2: X-Men United]]''<br />
| 2003<br />
| $214,949,694<br />
|-<br />
! 24<br />
| ''[[Dawn of the Planet of the Apes]]''<br />
| 2014<br />
| $208,545,589<br />
|-<br />
! 25<br />
| ''[[Ice Age: Dawn of the Dinosaurs]]''<br />
| 2009<br />
| $196,573,705<br />
|}<br />
|<br />
{| class="wikitable sortable" style="margin:auto; margin:auto;"<br />
|+Highest-grossing films worldwide<br />
|-<br />
! Rank !! Title !! Year !! Box office gross<br />
|-<br />
! 1<br />
| ''[[Avatar (2009 film)|Avatar]]'' <sup>‡</sup><br />
| 2009<br />
| $2,789,679,794<br />
|-<br />
! 2<br />
| ''[[Titanic (1997 film)|Titanic]]'' <sup>‡</sup><br />
| 1997<br />
| $2,187,463,944<br />
|-<br />
! 3<br />
| ''[[Star Wars: Episode I – The Phantom Menace]]'' <sup>‡</sup><br />
| 1999<br />
| $1,027,044,677<br />
|-<br />
! 4<br />
| ''[[Bohemian Rhapsody (film)|Bohemian Rhapsody]]''<br />
| 2018<br />
| $903,655,259<br />
|-<br />
! 5<br />
| ''[[Ice Age: Dawn of the Dinosaurs]]''<br />
| 2009<br />
| $886,686,817<br />
|-<br />
! 6<br />
| ''[[Ice Age: Continental Drift]]''<br />
| 2012<br />
| $877,244,782<br />
|-<br />
! 7<br />
| ''[[Star Wars: Episode III – Revenge of the Sith]]''<br />
| 2005<br />
| $848,754,768<br />
|-<br />
! 8<br />
| ''[[Independence Day (1996 film)|Independence Day]]''<br />
| 1996<br />
| $817,400,891<br />
|-<br />
! 9<br />
| ''[[Deadpool 2]]''<br />
| 2018<br />
| $785,046,920<br />
|-<br />
! 10<br />
| ''[[Deadpool (film)|Deadpool]]''<br />
| 2016<br />
| $783,112,979<br />
|-<br />
! 11<br />
| ''[[Star Wars (film)|Star Wars]]'' <sup>‡</sup><br />
| 1977<br />
| $775,398,007<br />
|-<br />
! 12<br />
| ''[[X-Men: Days of Future Past]]''<br />
| 2014<br />
| $747,862,775<br />
|-<br />
! 13<br />
| ''[[Dawn of the Planet of the Apes]]''<br />
| 2014<br />
| $710,644,566<br />
|-<br />
! 14<br />
| ''[[Ice Age: The Meltdown]]'' <sup>‡</sup><br />
| 2006<br />
| $660,940,780<br />
|-<br />
! 15<br />
| ''[[Star Wars: Episode II – Attack of the Clones]]''<br />
| 2002<br />
| $649,398,328<br />
|-<br />
! 16<br />
| ''[[The Martian (film)|The Martian]]''<br />
| 2015<br />
| $630,161,890<br />
|-<br />
! 17<br />
| ''[[How to Train Your Dragon 2]]''<br />
| 2014<br />
| $621,537,519<br />
|-−<br />
! 18<br />
| ''[[Logan (film)|Logan]]''<br />
| 2017<br />
| $616,225,934 <br />
|-<br />
! 19<br />
| ''[[Life of Pi (film)|Life of Pi]]''<br />
| 2012<br />
| $609,016,565<br />
|-<br />
! 20<br />
| ''[[The Croods]]''<br />
| 2013<br />
| $587,204,668<br />
|-<br />
! 21<br />
| ''[[Night at the Museum]]''<br />
| 2006<br />
| $574,480,841<br />
|-<br />
! 22<br />
| ''[[The Empire Strikes Back]]'' <sup>‡</sup><br />
| 1980<br />
| $547,969,004<br />
|-<br />
! 23<br />
| ''[[The Day After Tomorrow]]''<br />
| 2004<br />
| $544,272,402<br />
|-<br />
! 24<br />
| ''[[X-Men: Apocalypse]]''<br />
| 2016<br />
| $543,934,787 <br />
|-<br />
! 25<br />
| ''[[The Revenant (2015 film)|The Revenant]]''<br />
| 2015<br />
| $532,950,503<br />
|}<br />
|}<br />
<sup>I ‡</sup>—Includes theatrical reissue(s).<br />
<br />
== See also ==<br />
{{Portal bar|Companies|United States|Los Angeles|California||Film}}<br />
<br />
==References==<br />
{{notelist|30em}}<br />
{{Reflist|30em}}<br />
<br />
===Sources===<br />
* {{cite book|url=https://archive.org/details/isbn_9780253345417/page/101|first1=Tamara Elena|last1=Livingston|first2=Thomas George|last2=Caracas Garcia|title=Choro: A Social History of a Brazilian Popular Music|year=2005|publisher=[[Indiana University Press]]|isbn=978-0-253-21752-3|page=[https://archive.org/details/isbn_9780253345417/page/101 101]}}{{better source|date=October 2018}}<br />
* {{cite book|title=Making it in America: a Sourcebook on Eminent Ethnic Americans|last=Barkan|first=Elliot|publisher=[[ABC-CLIO]]|year=2001|isbn=978-1-57607-098-7|location=[[Santa Barbara, California]]|page=349|url=https://books.google.com/books?id=WwwY_eJnodgC&pg=PA349}}<br />
* {{cite book|title=Twentieth Century-Fox: The Zanuck-Skouras Years, 1935–1965|last=Lev|first=Peter|publisher=[[University of Texas Press]]|location=[[Austin, Texas]]|year=2013|isbn=978-0-292-74447-9|page=162|url=https://books.google.com/books?id=dA3LcAd5O5gC&pg=PA162}}<br />
* {{cite book|first=Aubrey|last=Solomon|location=[[Lanham, Maryland]]|title=Twentieth Century-Fox: A Corporate and Financial History |url=https://books.google.com/books?id=WIZwZOz8LHsC&pg=PA20|year=2002|publisher=[[Rowman & Littlefield]]|isbn=978-0-8108-4244-1|pages=19–20}}<br />
* {{cite book|first=Michael|last=Wolff|year=2010|title=The Man Who Owns the News: Inside the Secret World of Rupert Murdoch|url=https://books.google.com/books?id=ZWleLGIrwBcC&pg=PT167|publisher=[[Random House]]|location=[[New York City]]|isbn=978-1-4090-8679-6|page=167}}<br />
* (Reprint edition) {{cite book|page=23|last=Lev|first=Peter|year=2014|isbn=978-0-292-76210-7|publisher=[[University of Texas Press]]|location=[[Austin, Texas]]|url=https://books.google.com/books?id=dA3LcAd5O5gC&pg=PA23&q=After%20the%20merger%20was%20completed%2C%20Zanuck%20quickly%20signed%20young%20actors%20who%20would%20carry%20Twentieth%20Century-Fox%20for%20years|title=Twentieth Century-Fox: The Zanuck-Skouras Years, 1935–1965}}<br />
* (Kindle edition) {{cite book|page=1900|url=https://books.google.com/books?id=T19zFxtloE4C&pg=PA1900&q=Zanuck's%20successor%2C%20producer%20%5B%5BBuddy%20Adler%5D%5D%2C%20died%20a%20year%20later.|title=Natalie and R.J.: The Star-Crossed Love Affair of Natalie Wood and Robert Wagner (Basis for the film The Mystery of Natalie Wood)|first=Warren G.|last=Harris|year=2011|publisher=Graymalkin Media|location=[[Los Angeles]]|asin=B006D30R6U}}<br />
* {{cite book|url=https://books.google.com/books?id=MenZV6P0kmMC&pg=PA117&q=Fox%20released%20nearly%20all%20of%20its%20contract%20stars%2C%20including%20Jayne%20Mansfield.|title=Did Success Spoil Jayne Mansfield?: Her Life in Pictures & Text|publisher=[[Outskirts Press]]|last=Ferruccio|location=[[Denver]]|first=Frank|page=117|isbn=978-1-4327-6123-3|year=2010}}<br />
* (First edition) {{cite book|url=https://books.google.com/books?id=1SdKmX_KPqAC&pg=PA86&q=Fox%20released%20nearly%20all%20of%20its%20contract%20stars%2C%20including%20Jayne%20Mansfield.|title=Here They Are Jayne Mansfield|page=86|first=Raymond|publisher= S.P.I. Books|last=Strait|location=[[New York City]]|year=1992|isbn=978-1-56171-146-8}}<br />
* (Kindle edition) {{cite book|url=https://www.amazon.com/The-Modern-Miracle-Without-Glasses-ebook/dp/B0170SN1L4|page=290|title='The Modern Miracle You See Without Glasses' - CinemaScope: 1953–1954: 'Twentieth Century-Fox presents A CinemaScope Production': 1953–1954 (Films made in CinemaScope from 1953 to 1956)|year=2015|asin=B0170SN1L4|first=John V.|last=Watson|location=[[Seattle]]|publisher=Amazon Digital Services LLC}}{{better source|date=October 2018}}<br />
*{{Cite book|url=https://books.google.co.uk/books?id=JLCzDgAAQBAJ&lpg=PP1#v=onepage&q&f=false|title=Twentieth Century Fox: A Century of Entertainment|last=Troyan|first=Michael|last2=Thompson|first2=Jeffrey Paul|last3=Sylvester|first3=Stephen X.|date=2017-08-15|publisher=Rowman & Littlefield|isbn=9781630761431}}<br />
<br />
===Additional sources===<br />
* (First Edition) {{cite book|last=Custen|first=George F.|url=https://www.amazon.com/Twentieth-Centurys-Fox-Culture-Hollywood/dp/046507619X|title=Twentieth Century's Fox: Darryl F. Zanuck and the Culture of Hollywood|location=[[New York City]]|publisher=[[Basic Books]]|year=1997|isbn=978-0-465-07619-2}}{{better source|date=October 2018}}<br />
* {{cite book|last=Chrissochoidis|first=Ilias|url=https://www.amazon.com/Spyros-P-Skouras-Memoirs-1893-1953/dp/0615769497|title=Spyros P. Skouras, Memoirs (1893–1953)|year=2013|isbn=978-0-615-76949-3|location=United States|publisher=Brave World}}{{better source|date=October 2018}}<br />
* {{cite book|last=Chrissochoidis|first=Ilias|url=https://www.amazon.com/CinemaScope-Selected-Documents-Skouras-Archive/dp/0615898807|title=CinemaScope: Selected Documents from the Spyros P. Skouras Archive|year=2013|location=United States|publisher=Brave World|isbn=978-0-615-89880-3}}{{better source|date=October 2018}}<br />
* {{cite book|last=Chrissochoidis|first=Ilias|url=https://www.amazon.com/The-Cleopatra-Files-Selected-Documents/dp/0615829198|title=The Cleopatra Files: Selected Documents from the Spyros P. Skouras Archive|publisher=Brave World|year=2013|isbn=978-0-615-82919-7|location=United States}}{{better source|date=October 2018}}<br />
<br />
==External links==<br />
{{commons category}}<br />
* {{Official website|www.20thcenturystudios.com}}<br />
* {{IMDb company|0000756|20th Century Studios}}<br />
* [https://boxofficemojo.com/studio/chart/?studio=fox.htm 20th Century Studios from Box Office Mojo]<br />
* {{Cite archival metadata<br />
|author = Finding aid authors: Morgan Crockett<br />
|title = Twentieth Century Studios pressbooks<br />
|url = https://findingaid.lib.byu.edu/viewItem/MSS%20SC%201432<br />
|repository = L. Tom Perry Special Collections<br />
|location = Provo, UT<br />
|date = 2014<br />
|accessdate = May 16, 2016<br />
}}<br />
<br />
{{CinemaoftheUS}}<br />
{{Walt Disney Studios}}<br />
{{Disney}}<br />
{{DisneyConsumer}}<br />
{{Academy Honorary Award}}<br />
{{Fox Corporation}}<br />
[[Category:20th Century Studios drafts]]<br />
{{Source Wikipedia}}<br />
{{Kept on Wikipedia|Biggest version}}</div>Reference2https://en.everybodywiki.com/index.php?title=Warner_Bros.&diff=5037858Warner Bros.2025-07-09T13:07:48Z<p>Reference2: Logo and logo caption</p>
<hr />
<div>{{Short description|American filmed entertainment company}}<br />
{{For|the filming division|Warner Bros. Pictures}}<br />
{{protection padlock|small=yes}}<br />
{{Use American English|date=June 2021}}<br />
{{Use mdy dates|date=December 2023}}<br />
{{Infobox company<br />
| name = Warner Bros. Entertainment Inc.<br />
| logo = Warner Bros. Discovery (symbol).svg<br />
| logo_size = <br />
| logo_caption = Logo used since 2023<ref name="WBLogo">{{Cite web |last=Burgos |first=Matthew |date=May 4, 2023 |title=warner bros. logo gets a thicker, bolder, and sharper look from chermayeff & geismar & haviv |url=https://www.designboom.com/design/warner-bros-new-logo-chermayeff-geismar-haviv-05-04-2023/ |access-date=May 4, 2023 |website=[[Designboom]] |language=en |archive-date=May 4, 2023 |archive-url=https://web.archive.org/web/20230504233437/https://www.designboom.com/design/warner-bros-new-logo-chermayeff-geismar-haviv-05-04-2023/ |url-status=live}}</ref><br />
| image = Warner studios office building burbank.jpg<br />
| image_size = 250px<br />
| image_caption = Warner Bros.' studio offices in [[Burbank, California]]<br />
| trading_name = Warner Bros.<br />
| former_names = {{Plainlist|<br />
* Warner Bros. Pictures, Inc. (1923–1967)<br />
* [[Warner Bros.-Seven Arts]] (1967–1969)<br />
* Warner Bros. Inc. (1969–1992)<br />
}}<br />
| type = [[Subsidiary]]<br />
| industry = [[Outline of entertainment|Entertainment]]<br />
| predecessor = Warner Features Company<br />
| founded = {{start date and age|1923|4|4}}<br />
| founders = {{Ubl|[[Harry Warner]]|[[Albert Warner]]|[[Sam Warner]]|[[Jack L. Warner]]}}<br />
| hq_location = [[Warner Bros. Studios Burbank|4000 Warner Blvd.]]<br />
| hq_location_city = [[Burbank, California]]<br />
| hq_location_country = US<br />
| area_served = Worldwide<br />
| key_people = {{Ubl|[[Michael De Luca]] and [[Pamela Abdy]] ([[Chairperson|co-chairpersons]] and [[Chief executive officer|CEOs]], Warner Bros. Motion Picture Group)|[[Channing Dungey]] (chairwoman and CEO, Warner Bros. Television Group)}}<br />
| products = {{Ubl|[[Motion pictures]]|[[Publishing]]|[[Sound recording and reproduction|Music recordings]]|[[Television show|Television]]|[[Video game]]s}}<br />
| brands = {{hlist|[[DC Comics|DC]]|''[[Game of Thrones]]''|[[Hanna-Barbera]]|''[[Looney Tunes]]''|''[[Middle Earth]]''|''[[Tom and Jerry]]''|[[Wizarding World]]}}<br />
| revenue = {{Decrease}} {{USD|12.15 billion|link=yes}}<br />
| revenue_year = 2020<br />
| operating_income = {{Decrease}} {{USD|2.07 billion}}<br />
| income_year = 2020<br />
| owner = {{ubl|[[Kinney Services]] (1969–1972)|[[Warner Communications]] (1972–1990)|[[WarnerMedia]] (1990–2020)|[[Warner Bros. Discovery Networks |WarnerMedia Studios & Networks]] (2020–2022)|[[Warner Bros. Discovery]] (2022–present)}}<br />
| num_employees = {{estimated}} 8,000<br />
| num_employees_year = 2014<br />
| parent = Warner Bros. Discovery Streaming & Studios<br />
| divisions = {{Ubl|[[Warner Bros. Motion Picture Group]]|[[Warner Bros. Television Group]]|[[Warner Bros. Theatre Ventures]]|Warner Bros. Digital Networks|Warner Bros. Studio Facilities}}<br />
| subsid = {{Ubl|[[Castle Rock Entertainment]]|[[New Line Cinema]]|[[Turner Entertainment Co.]]|[[WaterTower Music]]}}<br />
| website = {{official URL}}<br />
| footnotes = <ref name="WBLogo"/><ref name="FY2020">{{Cite web |date=January 27, 2021 |title=2020 Financial and Operational Trends |url=https://investors.att.com/~/media/Files/A/ATT-IR-V2/financial-reports/quarterly-earnings/2020/q4-2020/4Q20__Trending__Schedules.pdf |url-status=live |archive-url=https://web.archive.org/web/20211111173334/https://investors.att.com/~/media/Files/A/ATT-IR-V2/financial-reports/quarterly-earnings/2020/q4-2020/4Q20__Trending__Schedules.pdf |archive-date=November 11, 2021 |access-date=April 27, 2022 |publisher=[[AT&T]]}}</ref><ref>{{Cite web |title=Company history |url=https://www.warnerbros.com/studio/about-studio/company-history |url-status=dead |archive-url=https://web.archive.org/web/20151016015905/http://www.warnerbros.com/studio/about-studio/company-history |archive-date=October 16, 2015 |access-date=April 9, 2014 |publisher=Warner Bros}}</ref><ref>{{Cite news |last1=Patten |first1=Dominic |last2=Yamato |first2=Jen |title=Warner Bros Layoffs Long Planned But "Accelerated" By Failed Fox Bid |work=[[Deadline Hollywood]] |url=https://deadline.com/2014/09/warner-bros-layoffs-kevin-tsujihara-fox-829529/ |url-status=live |access-date=September 6, 2014 |archive-url=https://web.archive.org/web/20140906032511/http://deadline.com/2014/09/warner-bros-layoffs-kevin-tsujihara-fox-829529/ |archive-date=September 6, 2014}}</ref><ref name="wac">{{Cite web |date=April 8, 2014 |title=Warner Archive Collection podcast |url=http://pdl.warnerbros.com/wbol/us/dd/podcasts/wac/WAC_new_release_podcast_20140408.mp3 |url-status=dead |archive-url=https://web.archive.org/web/20160304023449/http://pdl.warnerbros.com/wbol/us/dd/podcasts/wac/WAC_new_release_podcast_20140408.mp3 |archive-date=March 4, 2016 |access-date=December 17, 2016 |publisher=Warnerbros.com}}</ref><br />
}}<br />
<br />
'''Warner Bros. Entertainment Inc.''' ('''WBEI'''), commonly known as '''Warner Bros.''' ('''WB'''),{{efn|Pronounced "''Warner Brothers''".<ref name="Thomson_Page_1">{{cite book |last=Thomson |first=David |author1-link=David Thomson (film critic) |title=Warner Bros: The Making of an American Movie Studio |date=2017 |publisher=Yale University Press |location=New Haven |isbn=9780300197600 |page=1 |url=https://books.google.com/books?id=OaYsDwAAQBAJ&pg=PA1 |access-date=August 17, 2023}}</ref> The abbreviated form is always used in writing, except when referring to the four Warner brothers themselves.<ref name="Gomery_Page_150">{{Cite book |last1=Gomery |first1=Douglas |authorlink1=Douglas Gomery|url=https://books.google.com/books?id=s0PP2Gm8xNcC&pg=PA150 |title=Movie History: A Survey |last2=Pafort-Overduin |first2=Clara |date=2011 |publisher=Routledge |isbn=9781136835254 |edition=2nd |location=New York |page=150 |via=[[Google Books]] |access-date=March 20, 2023 |archive-date=April 9, 2023 |archive-url=https://web.archive.org/web/20230409130025/https://books.google.com/books?id=s0PP2Gm8xNcC&pg=PA150 |url-status=live}}</ref> It is never read out loud as "Warner Bros" ([[Help:Pronunciation respelling key|<i title="English pronunciation respelling">-BROHZ</i>]] or similarly); the opening voiceover of ''[[The Lego Batman Movie]]'' (2017) alludes to this common mistake.}} is an American [[film studio|filmed entertainment]] studio headquartered at the [[Warner Bros. Studios Burbank|Warner Bros. Studios complex]] in [[Burbank, California]] and the main namesake [[subsidiary]] of [[Warner Bros. Discovery]] (WBD). Founded on April 4, 1923, by four brothers, [[Harry Warner|Harry]], [[Albert Warner|Albert]], [[Sam Warner|Sam]] and [[Jack L. Warner|Jack Warner]], the company established itself as a leader in the [[American film industry]] before diversifying into [[animation]], [[television]], and [[video game]]s. It is one of the "[[Major film studios|Big Five]]" major American [[film studio]]s and a member of the [[Motion Picture Association]] (MPA).<br />
<br />
The company is known for its film studio division, the '''Warner Bros. Motion Picture Group''', which includes [[Warner Bros. Pictures]], [[New Line Cinema]], [[Warner Bros. Pictures Animation]], [[Castle Rock Entertainment]] and the '''Warner Bros. Television Group'''. [[Bugs Bunny]], a character created for the ''[[Looney Tunes]]'' series, is the company's official mascot.<br />
<references /></div>Reference2https://en.everybodywiki.com/index.php?title=List_of_Clothing_Brand_rivalries&diff=5021653List of Clothing Brand rivalries2025-06-30T15:05:40Z<p>Reference2: Created page with "*Adidas—Converse rivalry *Converse—Nike rivalry *Nike—New Balance rivalry *New Balance—Puma rivalry *Jordan—Adidas rivalry *Jordan—Converse rivalry *Jordan—Reebok rivalry *Reebok—Under Armour rivalry *Jordan—Nike rivalry *Adidas—Reebok rivalry *Reebok—Nike rivalry *Nike—Under Armor rivalry"</p>
<hr />
<div>*Adidas—Converse rivalry <br />
*Converse—Nike rivalry<br />
*Nike—New Balance rivalry <br />
*New Balance—Puma rivalry <br />
<br />
*Jordan—Adidas rivalry <br />
*Jordan—Converse rivalry <br />
*Jordan—Reebok rivalry <br />
<br />
*Reebok—Under Armour rivalry<br />
<br />
*Jordan—Nike rivalry <br />
*Adidas—Reebok rivalry <br />
*Reebok—Nike rivalry <br />
*Nike—Under Armor rivalry</div>Reference2https://en.everybodywiki.com/index.php?title=Hasbro&diff=5017925Hasbro2025-06-28T14:39:43Z<p>Reference2: Logo and logo caption</p>
<hr />
<div>{{Short description|American multinational toy and entertainment company}}<br />
{{Use mdy dates|date=December 2024}}<br />
{{Use American English|date=December 2024}}<br />
{{Infobox company<br />
| name = Hasbro, Inc.<br />
| logo = Hasbro 2025.jpg<br />
| image = Hasbro, Inc. Pawtucket world headquarters.jpg<br />
| image_caption = Headquarters in [[Pawtucket, Rhode Island]]<br />
| logo_size = 150px<br />
| logo_caption = Logo used since 2025<br />
| type = [[Public company|Public]]<br />
| traded_as = {{unbulleted list|{{NASDAQ|HAS}}|[[S&P 500]] component}}<br />
| founders = {{unbulleted list|Henry Hassenfeld|Hillel Hassenfeld|Herman Hassenfeld}}<br />
| area_served = Worldwide<br />
| key_people = {{ubl|Richard Stoddart ([[chairman]])|Chris Cocks ([[Chief executive officer|CEO]])}}<br />
| industry = [[Toy industry|Toys]] and [[Entertainment industry|entertainment]]<br />
| products = {{unbulleted list|[[Toy]]s|[[Puzzle]]s|[[Board game]]s|[[Wargame]]s|[[Role-playing game]]s|[[Sports equipment]]s|[[Electronic game]]s}}<br />
| brands = {{collapsible list|[[Action Man]]|''[[Bop It!]]''|[[Cluedo]]|[[Dungeons & Dragons]] (through [[Wizards of the Coast]]) |''[[G.I. Joe]]''|[[Jem and The Holograms]]|[[Littlest Pet Shop]]|[[Magic: The Gathering]] (through [[Wizards of the Coast]])|''[[Monopoly (game)|Monopoly]]''|''[[My Little Pony]]''|[[Nerf]]|[[Ouija]]|''[[Peppa Pig]]''|[[Playskool]]|''[[PJ Masks]]''|[[Play-Doh]]|[[Potato Head]]|''[[Power Rangers]]''|[[Stretch Armstrong]]|[[Tonka]]|''[[Transformers]]''}}<br />
| revenue = {{decrease}} {{US$|4.136 billion|link=yes}} (2024)<ref name="AR2024"/><br />
| num_employees_year = December 2023<br />
| parent = <br />
| operating_income = {{increase}} {{US$|690 million}} (2024)<ref name="AR2024"/><br />
| net_income = {{increase}} {{US$|386 million}} (2024)<ref name="AR2024"/><br />
| assets = {{decrease}} {{US$|6.340 billion}} (2024)<ref name="AR2024"/><br />
| equity = {{increase}} {{US$|1.185 billion}} (2024)<ref name="AR2024"/><br />
| num_employees = 5,600<ref name="2023 10-K">{{cite web|url=https://www.sec.gov/ix?doc=/Archives/edgar/data/46080/000004608024000034/has-20231231.htm|title=Hasbro Inc. FY 2023 Annual Report (Form 10-K)|date=2024-02-28|access-date=2024-12-10|publisher=[[U.S. Securities and Exchange Commission]]}}</ref><br />
| divisions = {{plainlist|<br />
* [[Hasbro Entertainment]]<br />
* Hasbro Consumer Products<br />
}}<br />
| subsid = {{plainlist|<br />
* [[Avalon Hill]] (label)<br />
* [[Wizards of the Coast]]<ref>{{cite web|url=https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|website=[[ComicBook.com]]|title=Wizards of the Coast Gets a Big Promotion at Hasbro|first=Christian|last=Hoofer|date=February 25, 2021|access-date=October 11, 2021|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226063241/https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|url-status=live}}</ref><br />
}}<br />
| former_name = {{plainlist|<br />
* Hassenfeld Brothers, Inc.<br />(1923–1968)<br />
* Hasbro Industries, Inc.<br />(1968–1984)<br />
* Hasbro Bradley, Inc.<br />(1984–1985)<br />
}}<br />
| foundation = {{Start date and age|1923|12|6}} <!--incorporated January 8, 1926 per https://business.sos.ri.gov/CorpWeb/CorpSearch/CorpSummary.aspx?FEIN=000015908--> (as Hassenfeld Brothers)<br/>{{start date and age|1944}} (as Hasbro)<br />
| location_city = [[Pawtucket, Rhode Island]]<br />
| location_country = U.S.<br />
| homepage = {{URL|https://corporate.hasbro.com}}<br />
| footnotes = Financials {{as of|2024|12|31|df=US|lc=y}}.<ref name="AR2024">{{cite web |url=https://investor.hasbro.com/static-files/6b4ecf71-a203-43eb-8245-746b40af7eff |date=20 February 2025 |title=Hasbro Reports Fourth Quarter and Full-Year 2024 Financial Results |access-date=20 February 2025 |publisher=Hasbro}}</ref><br />
| owners = {{plainlist|<br />
* [[The Vanguard Group]] (10.8%)<ref name= "proxystatement">{{Cite web|url=https://www.sec.gov/Archives/edgar/data/46080/000119312521103394/d682184ddef14a.htm#toc682184_52|title=DEF 14A|website=Sec.gov|access-date=February 16, 2022|archive-date=January 15, 2022|archive-url=https://web.archive.org/web/20220115045510/https://www.sec.gov/Archives/edgar/data/46080/000119312521103394/d682184ddef14a.htm#toc682184_52|url-status=live}}</ref><br />
* [[Capital Group Companies|Capital Research Global Investors]] (9.8%)<ref name= "proxystatement" /><br />
* [[BlackRock]] (8.4%)<ref name= "proxystatement" /><br />
* [[Alan G. Hassenfeld]] (6.1%)<ref name= "proxystatement" /><br />
}}<br />
}}<br />
'''Hasbro, Inc.''' ({{IPAc-en|'|h|æ|z|b|r|oʊ}}; a [[syllabic abbreviation]] of its original name, '''Hassenfeld Brothers''') is an American [[multinational corporation|multinational]] toy [[manufacturing]] and [[entertainment]] [[holding company]] founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in [[Pawtucket, Rhode Island]].<ref>{{cite web | website = 10-K | url = https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm | title = 10-K | access-date = July 29, 2020 | ref = {{harvid|10-K|2019}} | archive-date = February 3, 2023 | archive-url = https://web.archive.org/web/20230203192213/https://www.sec.gov/Archives/edgar/data/46080/000004608020000028/0000046080-20-000028-index.htm | url-status = live }}</ref> Hasbro owns the trademarks and products of [[Kenner Products|Kenner]], [[Milton Bradley Company|Milton Bradley]], [[Parker Brothers]], and [[Wizards of the Coast]], among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.<ref name="hasin">{{cite web |title=HAS Institutional Holdings |url=https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings |publisher=NASDAQ |access-date=August 12, 2020 |archive-date=February 3, 2023 |archive-url=https://web.archive.org/web/20230203185557/https://www.nasdaq.com/market-activity/stocks/has/institutional-holdings |url-status=live }}</ref><br />
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Among Hasbro's products are ''[[Transformers]]'', ''[[G.I. Joe]]'', ''[[Power Rangers]]'', [[Rom the Space Knight]], [[Micronauts]], ''[[M.A.S.K. (franchise)|M.A.S.K.]]'', ''[[Monopoly (game)|Monopoly]]'', [[Furby]], [[Nerf]], [[Mr. Potato Head|Potato Head]], ''[[Bop It!]]'', [[Play-Doh]], ''[[Twister (game)|Twister]]'', and ''[[My Little Pony]]'', and with the Entertainment One (now [[Lionsgate Canada]]) acquisition on December 30, 2019, franchises like ''[[Peppa Pig]]'' and ''[[PJ Masks]]''. Hasbro also spawned TV shows to promote its products, such as ''[[Family Game Night (game show)|Family Game Night]]'' on [[Discovery Family]], which is co-owned by Hasbro since 2014. The company sold Entertainment One to Lionsgate (now [[Starz Entertainment]]) on December 27, 2023, however, it kept eOne's family brands and eOne's stake in [[Astley Baker Davies]], placing them into a new division known as [[Hasbro Entertainment]], formed on August 16, 2023.<ref name=":3">{{Cite web |last1=Jackson |first1=Angelique |last2=Shafer |first2=Ellise |date=2023-08-03 |title=Lionsgate Closes Deal to Acquire E1 From Hasbro for $500 Million |url=https://variety.com/2023/film/news/lionsgate-acquires-eone-hasbro-1235686602/ |access-date=2023-11-20 |website=Variety |language=en-US}}</ref> The company celebrated their [[Centennial|100th anniversary]] on December 6, 2023. Hasbro primarily competes with [[Mattel]].</div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft_Gaming&diff=4969897Microsoft Gaming2025-06-08T00:15:35Z<p>Reference2: Image</p>
<hr />
<div>{{Infobox company<br />
|name=Microsoft Gaming<br />
|image=Microsoft campus - panoramio.jpg<br />
|image_caption=Microsoft Gaming's headquarters on [[Microsoft campus|West Campus]] in [[Redmond, Washington]]<br />
|founder=[[Phil Spencer (business executive)|Phil Spencer]]<br />
|num_employees=20,100<br />
|peopleAdvanced=No<br />
|industry=[[Video games]]<br />
|otherAdvanced=No<br />
|services={{Flatlist|* [[Xbox Game Pass|Game Pass]]* [[Xbox Cloud Gaming]]* [[Xbox network]]* [[Battle.net]]* [[Microsoft Store]]}}<br />
|revenue={{Increase}} $21.5 billion (2024)<ref>{{cite web|date=July 30, 2024|title=Microsoft Gaming Q4|url=https://gameworldobserver.com/2024/07/31/xbox-revenue-activision-blizzard-impact-q4-fy24#:~:text=As%20Microsoft%20noted%20in%20its%20SEC%20filing%2C%20gaming,in%20%2421.5%20billion%20in%20FY24%2C%20up%2039%25%20year-over-year.|access-date=}}</ref><br />
|finAdvanced=No<br />
|nameAdvanced=No<br />
|logo=File:Microsoft 1980.jpg<br />
|image_alt=Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation<br />
|type=[[Division (business)|Division]]<br />
|hq_location=[[Microsoft campus|One Microsoft Way]]<br />
|hq_location_city=[[Redmond, Washington]]<br />
|hq_location_country=US<br />
|area_served=Worldwide<br />
|num_employees_year=2024<br />
}}<br />
{{Short description|Division of Microsoft}}{{Not to be confused with|Microsoft Games}}<br />
<br />
{{Good article}}<br />
{{Use mdy dates|date=December 2023}}<br />
<br />
<br />
'''Microsoft Gaming''' is an American multinational video game and digital entertainment division of [[Microsoft]] based in [[Redmond, Washington]], established in 2022. Its five development and publishing labels consist of: [[Xbox Game Studios]], [[Bethesda Softworks]] (publisher of [[ZeniMax Media]]), [[Activision]], [[Blizzard Entertainment]], and [[King (company)|King]] (the latter three are publishers of [[Activision Blizzard]]).<ref>{{Cite web |last=Kerr |first=Chris |date=2023-10-13 |title=Activision Blizzard joins Xbox Game Studios following Microsoft merger |url=https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |access-date=2023-11-14 |website=Game Developer |language=en |archive-date=November 25, 2023 |archive-url=https://web.archive.org/web/20231125201147/https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |url-status=live }}</ref> It produces the [[Xbox]] [[video game console]]s and services, in addition to overseeing production and sales, and is led by [[CEO]] [[Phil Spencer (business executive)|Phil Spencer]], who has overseen Xbox since 2014.<br />
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Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to [[Acquisition of Activision Blizzard by Microsoft|acquire Activision Blizzard]] to unify all of Microsoft's gaming groups within a single division. With the completion of the Activision Blizzard acquisition in 2023, Microsoft became one of the largest gaming companies, the third-[[List of largest video game publishers by revenue|by revenue]] and the largest [[List of largest video game employers|by employment]].<ref name=":0">{{Cite web |last=Vlessing |first=Etan |date=2023-10-24 |title=Xbox Sales Drop But Microsoft's Gaming Division Grows in Revenue |url=https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |access-date=2023-11-14 |website=The Hollywood Reporter |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |url-status=live }}</ref><ref name=":1">{{Cite news |last=Taylor |first=Mollie |date=2022-01-18 |title=Microsoft to acquire Activision Blizzard for $68.7 billion |language=en |work=PC Gamer |url=https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |access-date=2023-11-14 |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021402/https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |url-status=live }}</ref> The company has 500 million monthly active players across all gaming platforms.<ref>{{Cite web |title=Microsoft Gaming Marks 500 Million Monthly Players, Notes Fallout TV Show's Impact On Game Pass |url=https://www.gamespot.com/articles/microsoft-gaming-marks-500-million-monthly-players-notes-fallout-tv-shows-impact-on-game-pass/1100-6525422/ |access-date=2024-12-27 |website=GameSpot |language=en-US}}</ref> <br />
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The division owns [[intellectual property]] for some of the most popular, [[List of best-selling video game franchises|best-selling]], and [[List of highest-grossing media franchises|highest-grossing media franchises]] of all time, including ''[[Call of Duty]]'', ''[[Candy Crush Saga|Candy Crush]]'', ''[[Warcraft]]'', ''[[Halo (franchise)|Halo]]'', ''[[Minecraft (franchise)|Minecraft]]'', and ''[[The Elder Scrolls]]''.<ref name="Good">{{Cite web |last=Good |first=Owen S. |date=2022-01-18 |title=Here's everything Microsoft owns after the Activision Blizzard deal |url=https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |access-date=2023-11-30 |website=Polygon |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |url-status=live }}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft&diff=4969891Microsoft2025-06-08T00:04:06Z<p>Reference2: </p>
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<div>{{pp|small=yes}}<br />
{{pp-move-indef}}<br />
{{Short description|American technology company}}<br />
{{Use American English|date=May 2019}}<br />
{{Use mdy dates|date=May 2020}}<br />
{{Infobox company<br />
| name = Microsoft Corporation<br />
| logo = File:Microsoft 1980.jpg<br />
| logo_alt = A square divided into four sub-squares, colored red, green, yellow and blue (clockwise), with the company name appearing to its right.<br />
| image = building92microsoft.jpg<br />
| image_size = 250px<br />
| image_caption = Building 92 on the [[Microsoft Redmond campus]]<br />
| type = [[Public company|Public]]<br />
| traded_as = {{Unbulleted list<br />
| {{NASDAQ|MSFT}}<br />
| [[NASDAQ-100]] component<br />
| [[Dow Jones Industrial Average|DJIA]] component<br />
| [[S&P 100]] component<br />
| [[S&P 500]] component<br />
}}<br />
| ISIN = US5949181045<br />
| industry = {{Unbulleted list<br />
| [[Software development]]<br />
| [[Computer hardware]]<br />
| [[Consumer electronics]]<br />
| [[Social networking service]]<br />
| [[Cloud computing]]<br />
| [[Video game industry|Video games]]<br />
| [[Internet]]<br />
| [[Corporate venture capital]]<br />
}}<br />
| predecessor = [[Traf-O-Data]]<br />
| founded = {{Start date and age|1975|04|04}} in [[Albuquerque, New Mexico]], U.S.<br />
| founders = {{Unbulleted list<br />
| [[Bill Gates]]<br />
| [[Paul Allen]]<br />
}}<br />
| hq_location = [[Microsoft Redmond campus|One Microsoft Way]]<br />
| hq_location_city = [[Redmond, Washington]]<br />
| hq_location_country = U.S.<br />
| area_served = Worldwide<br />
| key_people = {{Unbulleted list<br />
| [[John W. Thompson]]<br />([[chairman]])<br />
| [[Satya Nadella]]<br />([[Chief executive officer|CEO]])<br />
| [[Brad Smith (American lawyer)|Brad Smith]]<br />([[President (corporate title)|president]])<br />
| [[Bill Gates]]<br />([[technical advisor]])<br />
}}<br />
| products = {{Flatlist|<br />
* [[Microsoft Windows|Windows]]<br />
* [[Microsoft Office|Office]]<br />
* [[Microsoft Servers|Servers]]<br />
* [[Skype]]<br />
* [[Microsoft Visual Studio|Visual Studio]]<br />
* [[Microsoft Dynamics|Dynamics]]<br />
* [[Xbox]]<br />
* [[Microsoft Surface|Surface]]<br />
* [[Microsoft Mobile|Mobile]]<br />
* [[List of Microsoft software|List of software]]<br />
}}<br />
| services = {{Flatlist|<br />
* [[Microsoft Azure|Azure]]<br />
* [[Bing (search engine)|Bing]]<br />
* [[LinkedIn]]<br />
* [[Yammer]]<br />
* [[Microsoft Developer Network|MSDN]]<br />
* [[Office 365]]<br />
* [[OneDrive]]<br />
* [[Outlook.com]]<br />
* [[GitHub]]<br />
* [[Microsoft TechNet|TechNet]]<br />
* [[Microsoft Pay|Pay]]<br />
* [[Microsoft Store (digital)|Microsoft Store]]<br />
* [[Windows Update]]<br />
* [[Xbox Game Pass]]<br />
* [[Xbox Live]]<br />
}}<br />
| revenue = {{Increase}} {{US$|125.8&nbsp;billion|link=yes}}<ref name="FY19-Q4">{{Cite web |url=https://www.microsoft.com/en-us/Investor/earnings/FY-2019-Q4/press-release-webcast |title=Earnings Release FY19 Q4 |date=July 18, 2019 |website=Microsoft |access-date=July 19, 2019 |archive-url=https://web.archive.org/web/20190718210153/https://www.microsoft.com/en-us/Investor/earnings/FY-2019-Q4/press-release-webcast |archive-date=July 18, 2019 |url-status=live}}</ref><br />
| revenue_year = 2019<br />
| operating_income = {{Increase}} {{US$|43.0&nbsp;billion}}<ref name="FY19-Q4" /><br />
| income_year = 2019<br />
| net_income = {{Increase}} {{US$|39.2&nbsp;billion}}<ref name="FY19-Q4" /><br />
| net_income_year = 2019<br />
| assets = {{Increase}} {{US$|286.55&nbsp;billion}}<ref name="FY19-Q4" /><br />
| assets_year = 2019<br />
| equity = {{Increase}} {{US$|102.33&nbsp;billion}}<ref name="FY19-Q4" /><br />
| equity_year = 2019<br />
| num_employees = {{Increase}} 151,163<ref>{{Cite web |url=https://news.microsoft.com/facts-about-microsoft/ |title=Facts About Microsoft |website=Stories |language=en-US |access-date=March 14, 2020}}</ref><br />
| num_employees_year = 2019<br />
| subsid = <br />
| website = {{URL|www.microsoft.com}}<br />
}}<br />
<br />
'''Microsoft Corporation''' ({{IPAc-en|m|aɪ|k|r|oʊ|.|s|ɒ|f|t<br />
}}) is an American [[multinational corporation|multinational]] [[technology company]] with headquarters in [[Redmond, Washington]]. It develops, manufactures, licenses, supports, and sells [[Software|computer software]], [[consumer electronics]], [[personal computer]]s, and related services. Its best known software products are the [[Microsoft Windows]] line of [[operating system]]s, the [[Microsoft Office]] [[Productivity software#Office suite|suite]], and the [[Internet Explorer]] and [[Microsoft Edge|Edge]] [[web browser]]s. Its flagship hardware products are the [[Xbox]] [[video game console]]s and the [[Microsoft Surface]] lineup of [[touchscreen]] personal computers. In 2016, it was the [[List of the largest software companies|world's largest software maker]] by revenue (currently [[Alphabet Inc.|Alphabet]]/[[Google]] has more revenue).<ref>{{Cite news |url=https://www.forbes.com/global2000/list/#industry:Software%2520%2526%2520Programming |title=The World's Biggest Public Companies |newspaper=Forbes |language=en |access-date=January 26, 2017 |archive-url=https://web.archive.org/web/20150410062432/http://www.forbes.com/global2000/list/#industry:Software%2520%2526%2520Programming |archive-date=April 10, 2015 |url-status=live}}</ref> The word "Microsoft" is a [[portmanteau]] of "microcomputer" and "software".<ref>{{Cite web |url=http://www.britannica.com/topic/Microsoft-Corporation |title=Microsoft Corporation |encyclopedia=Encyclopædia Britannica |access-date=June 18, 2015 |archive-url=https://web.archive.org/web/20150618214355/http://www.britannica.com/topic/Microsoft-Corporation |archive-date=June 18, 2015 |url-status=live}}</ref> Microsoft is ranked No. 30 in the 2018 [[Fortune 500]] rankings of the largest United States corporations by total revenue.<ref>{{Cite web |url=http://fortune.com/fortune500/list/ |title=Fortune 500 Companies 2018: Who Made the List |website=Fortune |language=en-US |access-date=November 9, 2018 |archive-url=https://web.archive.org/web/20181110190356/http://fortune.com/fortune500/list/ |archive-date=November 10, 2018 |url-status=live}}</ref> It is considered one of the [[Big Tech|Big Five]] technology companies alongside [[Amazon (company)|Amazon]], [[Apple Inc.|Apple]], Google<ref>{{cite web |title=things-to-know-about-the-google-and-its-benefits/ |url=https://retargetingnews.com/things-to-know-about-the-google-and-its-benefits/ |website=retargetingnews.com |access-date=9 June 2023}}</ref>, and [[Facebook, Inc.|Facebook]].<br />
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Microsoft was founded by [[Bill Gates]] and [[Paul Allen]] on April 4, 1975, to develop and sell [[BASIC]] [[Interpreter (computing)|interpreters]] for the [[Altair 8800]]. It rose to dominate the personal computer operating system market with [[MS-DOS]] in the mid-1980s, followed by Microsoft Windows. The company's 1986 [[initial public offering]] (IPO), and subsequent rise in its share price, created three billionaires and an estimated 12,000&nbsp;millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of [[List of mergers and acquisitions by Microsoft|corporate acquisitions]], their largest being the acquisition of [[LinkedIn]] for $26.2&nbsp;billion in December 2016,<ref>{{Cite web |url=https://www.sec.gov/Archives/edgar/data/1271024/000110465916161289/a16-22816_18k.htm |title=U.S. Securities and Exchange Commission{{Snd}} Linkedin |date=December 8, 2016 |work=US SEC |access-date=April 29, 2018 |quote=As a result of the Merger, a change in control of [Linkedin] occurred and [Linkedin] became a wholly-owned subsidiary of [Microsoft]. The transaction resulted in the payment of approximately $26.4 billion in cash merger consideration. |archive-url=https://web.archive.org/web/20171018154931/https://www.sec.gov/Archives/edgar/data/1271024/000110465916161289/a16-22816_18k.htm |archive-date=October 18, 2017 |url-status=live}}</ref> followed by their acquisition of [[Skype Technologies]] for $8.5&nbsp;billion in May 2011.<ref>{{Cite web |url=https://www.bbc.com/news/business-13343600 |title=Microsoft confirms takeover of Skype |publisher=BBC |date=May 10, 2011 |access-date=April 29, 2018 |archive-url=https://web.archive.org/web/20180620073353/https://www.bbc.com/news/business-13343600 |archive-date=June 20, 2018 |url-status=live}}</ref><br />
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{{As of|2015}}, Microsoft is market-dominant in the [[IBM PC compatible]] operating system market and the office software suite market, although it has lost the majority of the overall operating system market to [[Android (operating system)|Android]].<ref>{{Cite web |url=http://www.computerworld.com/article/2490008/microsoft-windows/microsoft-gets-real--admits-its-device-share-is-just-14-.html |title=Microsoft gets real, admits its device share is just 14% |last=Keizer |first=Gregg |date=July 14, 2014 |website=[[Computerworld]] |publisher=[[International Data Group]] |access-date= |quote=[Microsoft's chief operating officer] Turner's 14% came from a new forecast released last week by Gartner, which estimated Windows' share of the shipped device market last year was 14%, and would decrease slightly to 13.7% in 2014. [..] Android will dominate, Gartner said, with a 48% share this year |archive-url=https://web.archive.org/web/20160821210826/http://www.computerworld.com/article/2490008/microsoft-windows/microsoft-gets-real--admits-its-device-share-is-just-14-.html |archive-date=August 21, 2016 |url-status=live}}</ref> The company also produces a wide range of other consumer and enterprise software for desktops, laptops, tabs, gadgets, and servers, including [[Web search engine|Internet search]] (with [[Bing (search engine)|Bing]]), the digital services market (through [[MSN]]), [[mixed reality]] ([[Microsoft HoloLens|HoloLens]]), cloud computing ([[Microsoft Azure|Azure]]), and software development ([[Microsoft Visual Studio|Visual Studio]]).<br />
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[[Steve Ballmer]] replaced Gates as CEO in 2000, and later envisioned a "devices and services" strategy.<ref>{{Cite news |url=https://www.businessinsider.com.au/microsoft-device-and-services-2013-8 |title=And Microsoft Is Giving Up On The Software Business! |last=Blodget |first=Henry |date=August 23, 2013 |work=Business Insider Australia |access-date=August 2, 2017 |language=en |archive-url=https://web.archive.org/web/20170802165822/https://www.businessinsider.com.au/microsoft-device-and-services-2013-8 |archive-date=August 2, 2017 |url-status=live}}</ref> This unfolded with Microsoft acquiring [[Danger Inc.]] in 2008,<ref>{{Cite web |url=http://www.informationweek.com/applications/notify-the-next-of-kin/d/d-id/1090416 |title=Notify The Next Of Kin |date=June 30, 2010 |work=[[InformationWeek]] |access-date=April 24, 2014 |archive-url=https://web.archive.org/web/20140424124515/http://www.informationweek.com/applications/notify-the-next-of-kin/d/d-id/1090416 |archive-date=April 24, 2014 |url-status=live}}</ref> entering the personal computer production market for the first time in June 2012 with the launch of the Microsoft Surface line of [[tablet computer]]s, and later forming [[Microsoft Mobile]] through the acquisition of [[Nokia]]'s devices and services division. Since [[Satya Nadella]] took over as CEO in 2014, the company has scaled back on hardware and has instead focused on [[cloud computing]], a move that helped the company's [[Share (finance)|shares]] reach its highest value since December 1999.<ref>{{Cite web |url=https://www.bbc.co.uk/news/business-37724557 |title=Microsoft sees shares hit record high |date=October 21, 2016 |access-date=October 7, 2017 |website=[[BBC]] |archive-url=https://web.archive.org/web/20171016012110/http://www.bbc.co.uk/news/business-37724557 |archive-date=October 16, 2017 |url-status=live}}</ref><ref>{{Cite web |url=https://www.engadget.com/2017/07/03/microsofts-cloud-focus-could-mean-yet-more-layoffs/ |title=Microsoft's cloud focus could mean yet more layoffs |website=Engadget |access-date=October 7, 2017 |archive-url=https://web.archive.org/web/20170802164433/https://www.engadget.com/2017/07/03/microsofts-cloud-focus-could-mean-yet-more-layoffs/ |archive-date=August 2, 2017 |url-status=live}}</ref><br />
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Earlier dethroned by Apple in 2010, in 2018 Microsoft reclaimed its position as the most valuable publicly traded company in the world.<ref>{{Cite news |url=https://www.nbcnews.com/business/business-news/how-did-microsoft-just-overtake-apple-world-s-most-valuable-n940751 |title=How did Microsoft just overtake Apple as the world's most valuable company? |work=NBC News |access-date=November 28, 2018 |language=en-US |archive-url=https://web.archive.org/web/20181129112846/https://www.nbcnews.com/business/business-news/how-did-microsoft-just-overtake-apple-world-s-most-valuable-n940751 |archive-date=November 29, 2018 |url-status=live}}</ref> In April 2019, Microsoft reached the {{Nowrap|trillion-dollar}} [[Market capitalization|market cap]], becoming the third U.S. public company to be valued at over $1&nbsp;trillion after Apple and Amazon respectively.<ref>{{Cite web |url=https://www.cnbc.com/2019/04/24/microsoft-q3-2019-earnings.html |last=Levy |first=Ari |date=April 24, 2019 |title=Microsoft hits $1 trillion market cap after earnings beat estimates |publisher=[[CNBC]] |access-date=April 24, 2019 |archive-url=https://web.archive.org/web/20190424211049/https://www.cnbc.com/2019/04/24/microsoft-q3-2019-earnings.html |archive-date=April 24, 2019 |url-status=live}}</ref><br />
<br />
== History ==<br />
{{Further|History of Microsoft|Timeline of Microsoft}}<br />
{{See also|Microsoft Windows version history}}<br />
<br />
=== 1972–1985: The founding of Microsoft ===<br />
[[File:Altair 8800 and Model 33 ASR Teletype .jpg|left|thumb|256x256px|An Altair 8800 computer (left) with the popular Model 33 ASR Teletype as terminal, paper tape reader, and paper tape punch.]]<br />
[[File:1981BillPaul.jpg|thumb|left|[[Paul Allen]] and [[Bill Gates]] on October 19, 1981, after signing a pivotal contract with [[IBM]]<ref name="Allan 2001">{{Cite book |url=https://archive.org/details/A_History_of_the_Personal_Computer |title=A History of the Personal Computer |last=Allan |first=Roy A. |publisher=Allan Publishing |isbn=978-0-9689108-0-1 |year=2001 |access-date=July 17, 2010}}</ref>{{Rp|228|date=November 2012}}]]<br />
Childhood friends [[Bill Gates]] and [[Paul Allen]] sought to make a business utilizing their shared skills in computer programming.<ref>{{Cite web |url=http://www.biography.com/people/bill-gates-9307520#early-life |title=Bill Gates |publisher=Biography.com |date= |access-date=November 8, 2016 |archive-url=https://web.archive.org/web/20161106203412/http://www.biography.com/people/bill-gates-9307520#early-life |archive-date=November 6, 2016 |url-status=live}}</ref> In 1972, they founded [[Traf-O-Data]] which sold a rudimentary computer to track and analyze automobile traffic data. Gates enrolled at Harvard while Allen pursued a degree in computer science at Washington State University, though he later dropped out of school to work at [[Honeywell]].<ref>{{Cite web |title=Microsoft Company History |url=http://www.fundinguniverse.com/company-histories/microsoft-corporation-history/ |access-date=March 20, 2013 |archive-url=https://web.archive.org/web/20130806021000/http://www.fundinguniverse.com/company-histories/microsoft-corporation-history/ |archive-date=August 6, 2013 |url-status=live}}</ref> The January 1975 issue of ''[[Popular Electronics]]'' featured [[Micro Instrumentation and Telemetry Systems]]'s (MITS) [[Altair 8800]] microcomputer,<ref>{{Cite web |url=https://www.boston.com/news/local/breaking_news/2008/12/by_martin_finuc_2.html |archiveurl=https://web.archive.org/web/20090101055041/http://www.boston.com/news/local/breaking_news/2008/12/by_martin_finuc_2.html |archivedate=January 1, 2009 |title=Harvard Square newsstand sold the magazine that started a revolution |work=Boston.com |publisher=The New York Times Company |date=December 30, 2008 |last=Finucane |first=Martin}}</ref> which inspired Allen to suggest that they could program a [[BASIC]] interpreter for the device. Gates called MITS and claimed that he had a working interpreter, and MITS requested a demonstration. Allen worked on a simulator for the Altair while Gates developed the interpreter, and it worked flawlessly when they demonstrated it to MITS in March 1975 in [[Albuquerque, New Mexico]]. MITS agreed to distribute it, marketing it as [[Altair BASIC]].<ref name="Allan 2001" />{{Rp|108, 112–114|date=November 2012}} Gates and Allen established Microsoft on April 4, 1975, with Gates as the CEO,<ref name="BBCTL">{{Cite news |url=http://news.bbc.co.uk/2/hi/business/5085630.stm |title=Bill Gates: A Timeline |work=BBC News Online |publisher=BBC |date=July 15, 2006 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20060622201711/http://news.bbc.co.uk/2/hi/business/5085630.stm |archive-date=June 22, 2006 |url-status=live}}</ref> and Allen suggested the name "Micro-Soft", short for micro-computer software.<ref>{{Cite web |url=http://money.cnn.com/magazines/fortune/fortune_archive/1995/10/02/206528/index.htm |date=October 2, 1995 |title=Bill Gates & Paul Allen Talk Check Out The Ultimate Buddy Act in Business History |work=Fortune |publisher=Time Inc. |last=Schlender |first=Brent |access-date=April 25, 2011 |archive-url=https://web.archive.org/web/20110503155554/http://money.cnn.com/magazines/fortune/fortune_archive/1995/10/02/206528/index.htm |archive-date=May 3, 2011 |url-status=live}}</ref><ref>{{Cite book |last=Allen |first=Paul |date=2011 |title=Paul Allen: Idea Man |publisher=Penguin Group |page=91 |url=https://books.google.com/books?isbn=0141969385 |isbn=978-0-14-196938-1}}</ref> In August 1977, the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office of "[[ASCII Corporation|ASCII Microsoft]]".<ref>{{Cite journal |url=http://www.atarimagazines.com/creative/v10n8/192_Kay_Nishi_bridges_the_cul.php |title=Kay Nishi bridges the cultural gap |last=Staples |first=Betsy |journal=Creative Computing |volume=10 |issue=8 |page=192 |date=August 1984 |access-date=July 15, 2010 |archive-url=https://web.archive.org/web/20110511110050/http://www.atarimagazines.com/creative/v10n8/192_Kay_Nishi_bridges_the_cul.php |archive-date=May 11, 2011 |url-status=live}}</ref> Microsoft moved its headquarters to [[Bellevue, Washington]] in January 1979.<ref name="BBCTL" /><br />
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Microsoft entered the operating system (OS) business in 1980 with its own version of [[Unix]] called [[Xenix]],<ref>{{Cite web |url=http://www.computersourcemag.com/articles/viewer.asp?a=695 |title=Under The Hood: Part 8 |archiveurl=https://web.archive.org/web/20060901182630/http://www.computersourcemag.com/articles/viewer.asp?a=695 |archivedate=September 1, 2006 |work=Computer Source |last=Dyar |first=Dafydd Neal |date=November 4, 2002 |access-date=July 14, 2010}}</ref> but it was [[MS-DOS]] that solidified the company's dominance. [[IBM]] awarded a contract to Microsoft in November 1980 to provide a version of the [[CP/M]] OS to be used in the [[IBM Personal Computer]] (IBM PC).<ref>{{Cite book |title=Engines That Move Markets: Technology Investing from Railroads to the Internet and Beyond |url=https://books.google.com/books?id=k9xS6t4ibxoC |year=2002 |publisher=John Wiley & Sons |isbn=978-0-471-20595-1 |access-date=February 8, 2018 |archive-url=https://web.archive.org/web/20190323120013/https://books.google.com/books?id=k9xS6t4ibxoC |archive-date=March 23, 2019 |url-status=live}}</ref> For this deal, Microsoft purchased a CP/M clone called [[86-DOS]] from [[Seattle Computer Products]] which it branded as MS-DOS, although IBM rebranded it to [[IBM PC DOS]]. Microsoft retained ownership of MS-DOS following the release of the IBM PC in August 1981. IBM had copyrighted the IBM PC [[BIOS]], so other companies had to reverse engineer it in order for non-IBM hardware to run as [[IBM PC compatible]]s, but no such restriction applied to the operating systems. Microsoft eventually became the leading PC operating systems vendor.<ref>{{Cite journal |journal=Smart Computing |publisher=Sandhills Publishing Company |volume=6 |issue=3 |url=http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/r0603/09r03/09r03.asp&guid= |archive-url=https://web.archive.org/web/20040405051349/http://www.smartcomputing.com/editorial/article.asp?article=articles%2Farchive%2Fr0603%2F09r03%2F09r03.asp&guid= |url-status=dead |archive-date=April 5, 2004 |title=Microsoft to Microsoft disk operating system (MS-DOS) |date=March 2002 |access-date=August 18, 2008 |df=}}</ref><ref>{{Cite book |last1=Blaxill |first1=Mark |last2=Eckardt |first2=Ralph |title=The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property |url=https://books.google.com/books?id=JO6kA0hebJIC&pg=PA210 |year=2009 |publisher=Portfolio |isbn=978-1-59184-237-8 |page=210 |access-date=February 8, 2018 |archive-url=https://web.archive.org/web/20190323120014/https://books.google.com/books?id=JO6kA0hebJIC&pg=PA210 |archive-date=March 23, 2019 |url-status=live}}</ref>{{Rp|210|date=November 2012}} The company expanded into new markets with the release of the ''Microsoft Mouse'' in 1983, as well as with a publishing division named [[Microsoft Press]].<ref name="Allan 2001" />{{Rp|232|date=November 2012}}<br />
Paul Allen resigned from Microsoft in 1983 after developing [[Hodgkin's lymphoma|Hodgkin's disease]].<ref>{{Cite news |url=http://old.seattletimes.com/html/businesstechnology/2014643290_paulallen31.html |title=Paul Allen goes public with hard feelings toward Gates |work=The Seattle Times |access-date=January 4, 2018 |archive-url=https://web.archive.org/web/20161104003653/http://old.seattletimes.com/html/businesstechnology/2014643290_paulallen31.html |archive-date=November 4, 2016 |url-status=dead }}</ref> Allen claimed in ''Idea Man: A Memoir by the Co-founder of Microsoft'' that Gates wanted to dilute his share in the company when he was diagnosed with Hodgkin's disease because he did not think that he was working hard enough.<ref>{{Cite news |url=https://www.wsj.com/articles/SB10001424052748703806304576232051635476200 |title=Microsoft Co-Founder Hits Out at Gates |last=Wingfield |first=Nick |last2=Guth |first2=Robert A. |date=March 30, 2011 |work=Wall Street Journal}}</ref> Allen later invested in low-tech sectors, sports teams, commercial real estate, neuroscience, private space flight, and more.<ref>{{Cite news |url=https://www.forbes.com/sites/clareoconnor/2014/01/31/10-things-you-didnt-know-about-microsoft-billionaire-paul-allen-seattle-seahawks-owner/#48d64a5f6db1 |title=10 Things You Didn't Know About Microsoft Billionaire Paul Allen, Seattle Seahawks Owner |last=O'Connor |first=Clare |work=Forbes |access-date=February 1, 2018 |language=en |archive-url=https://web.archive.org/web/20180202013548/https://www.forbes.com/sites/clareoconnor/2014/01/31/10-things-you-didnt-know-about-microsoft-billionaire-paul-allen-seattle-seahawks-owner/#48d64a5f6db1 |archive-date=February 2, 2018 |url-status=live}}</ref><br />
<br />
=== 1985–1994: Windows and Office ===<br />
[[File:Microsoft Windows 1.0 pages2 3.jpg|thumb|[[Windows 1.0]] was released on November 20, 1985 as the first version of the Microsoft Windows line]]<br />
Microsoft released [[Microsoft Windows]] on November 20, 1985 as a graphical extension for MS-DOS,<ref name="Allan 2001" />{{Rp|242–243, 246|date=November 2012}} despite having begun jointly developing [[OS/2]] with IBM the previous August.<ref>{{Cite web |url=http://pages.prodigy.net/michaln/history/pr/87apr_m3592.html |archive-url=https://web.archive.org/web/20100410013835/http://pages.prodigy.net/michaln/history/pr/87apr_m3592.html |url-status=dead |archive-date=April 10, 2010 |title=Microsoft OS/2 Announcement |date=April 10, 2010 |access-date=August 9, 2017}}</ref> Microsoft moved its headquarters from Bellevue to [[Redmond, Washington]] on February 26, 1986 and went public on March 13,<ref name="CBSCHRON">{{Cite web |url=https://www.cbsnews.com/elements/2006/06/16/in_depth_business/timeline1720211.shtml |title=Microsoft Chronology |work=CBS News |publisher=CBS Interactive |access-date=August 5, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20081105185844/http://www.cbsnews.com/elements/2006/06/16/in_depth_business/timeline1720211.shtml |archivedate=November 5, 2008}}</ref> with the resulting rise in stock making an estimated four billionaires and 12,000&nbsp;millionaires from Microsoft employees.<ref>{{Cite web |url=https://www.nytimes.com/2005/05/29/business/yourmoney/29millionaire.html?ex=1275019200&en=de3d71cbbb7e06f8&ei=5090&partner=rssuserland&emc=rss |title=The Microsoft Millionaires Come of Age |last=Bick |first=Julie |date=May 29, 2005 |work=The New York Times |access-date=July 3, 2006 |archive-url=https://web.archive.org/web/20060412145540/http://www.nytimes.com/2005/05/29/business/yourmoney/29millionaire.html?ex=1275019200&en=de3d71cbbb7e06f8&ei=5090&partner=rssuserland&emc=rss |archive-date=April 12, 2006 |url-status=live}}</ref> Microsoft released its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987.<ref name="Allan 2001" /> In 1990, the Federal Trade Commission examined Microsoft for possible collusion due to the partnership with IBM, marking the beginning of more than a decade of legal clashes with the government.<ref>{{Cite journal |url=https://www.wired.com/2002/11/u-s-v-microsoft-timeline/ |title=U.S. v. Microsoft: Timeline |date=November 4, 2002 |journal=Wired |publisher=Condé Nast |archiveurl=https://web.archive.org/web/20100419063415/http://www.wired.com/techbiz/it/news/2002/11/35212 |archivedate=April 19, 2010 |url-status=live |access-date=July 17, 2010}}</ref> {{Rp|243–244|date=November 2012}} Meanwhile, the company was at work on Microsoft [[Windows NT]], which was heavily based on their copy of the OS/2 code. It shipped on July 21, 1993 with a new modular [[Kernel (operating system)|kernel]] and the [[32-bit]] [[Windows API|Win32]] application programming interface (API), making it easier to port from [[16-bit]] (MS-DOS-based) Windows. Microsoft informed IBM of Windows NT, and the OS/2 partnership deteriorated.<ref>{{Cite web |url=http://www.winsupersite.com/reviews/winserver2k3_gold1.asp |title=Windows Server 2003: The Road To Gold |last=Thurrott |first=Paul |work=winsupersite.com |publisher=Penton Media |date=January 24, 2003 |access-date=July 15, 2010 |archiveurl=https://web.archive.org/web/20100604082534/http://www.winsupersite.com/reviews/winserver2k3_gold1.asp |archivedate=June 4, 2010 |url-status=dead}}</ref><br />
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In 1990, Microsoft introduced the [[Microsoft Office]] suite which bundled separate applications such as [[Microsoft Word]] and [[Microsoft Excel]].<ref name="Allan 2001" />{{Rp|301|date=November 2012}} On May 22, Microsoft launched [[Windows 3.0]], featuring streamlined user interface graphics and improved protected mode capability for the [[Intel 80386|Intel 386]] processor,<ref>{{Cite web |url=http://www.itproportal.com/2010/05/22/microsoft-windows-30-20-years-today/ |title=Microsoft Windows 3.0 Is 20 Years Old Today!!! |work=ITProPortal |last=Athow |first=Desire |date=May 22, 2010 |access-date=April 4, 2012 |archive-url=https://web.archive.org/web/20120325093045/http://www.itproportal.com/2010/05/22/microsoft-windows-30-20-years-today/ |archive-date=March 25, 2012 |url-status=live}}</ref> and both Office and Windows became dominant in their respective areas.<ref>{{Cite web |url=https://www.pcmag.com/article2/0,2817,1159610,00.asp |title=OS Market Share 1993–2001 – Windows 98 Put to the Test |work=PC Magazine |publisher=Ziff Davis |date=August 1, 1998 |access-date=July 3, 2010 |first=Michael |last=Miller |archive-url=https://web.archive.org/web/20110511141923/http://www.pcmag.com/article2/0,2817,1159610,00.asp |archive-date=May 11, 2011 |url-status=live}}</ref><ref>{{Cite web |url=http://www.pcworld.com/article/18462/a_peek_at_office_upgrade.html |title=A Peek at Office Upgrade |work=[[PC World]] |publisher=[[IDG]] |date=September 13, 2000 |last=McCracken |first=Harry |access-date=July 4, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20090506065942/http://www.pcworld.com/article/18462/a_peek_at_office_upgrade.html |archivedate=May 6, 2009 |df=}}</ref><br />
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On July 27, 1994, the Department of Justice's Antitrust Division filed a competitive impact statement which said: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anti-competitive 'per processor' licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whether the OEM sells the computer with a Microsoft operating system or a non-Microsoft operating system. In effect, the royalty payment to Microsoft when no Microsoft product is being used acts as a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988, Microsoft's use of per processor licenses has increased."<ref>{{Cite web |url=http://www.justice.gov/atr/cases/f0000/0045.htm |title=Competitive Impact Statement : U.S. v. Microsoft Corporation |publisher=Justice.gov |date= |access-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110510012902/http://www.justice.gov/atr/cases/f0000/0045.htm |archive-date=May 10, 2011 |url-status=live}}</ref><br />
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=== 1995–2007: Foray into the Web, Windows 95, Windows XP, and Xbox ===<br />
[[File:300lx.jpg|thumb|left|In 1996, Microsoft released Windows CE, a version of the operating system meant for personal digital assistants and other tiny computers.]]<br />
Following Bill Gates' internal "Internet Tidal Wave memo" on May 26, 1995, Microsoft began to redefine its offerings and expand its product line into [[computer network]]ing and the [[World Wide Web]].<ref>{{Cite web |url=http://news.cnet.com/2009-1032-995681.html |title=Victor: Software empire pays high price |last=Borland |first=John |date=April 15, 2003 |work=[[CNET]] |publisher=[[CBS Interactive]] |archive-url=https://web.archive.org/web/20111116150815/http://news.cnet.com/2009-1032-995681.html |archive-date=November 16, 2011 |url-status= |access-date=July 16, 2010}}</ref> With a few exceptions of new companies, like [[Netscape]], Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start. Other companies like [[Borland]], [[WordPerfect]], [[Novell]], [[IBM]] and [[Lotus Software|Lotus]], being much slower to adapt to the new situation, would give Microsoft a market dominance.<ref>{{Cite book |url=https://books.google.com/books?id=qiDsEgYKXRAC&pg=PA11&dq=Bill+Gates+1994+Internet+blow+over+Netscape+Borland+WordPerfect+Novell+IBM+Lotus#v=onepage |title=Network Security Foundations: Technology Fundamentals for IT Success |access-date=March 16, 2019 |archive-url=https://web.archive.org/web/20190323120021/https://books.google.no/books?id=qiDsEgYKXRAC&pg=PA11&dq=Bill+Gates+1994+Internet+blow+over+Netscape+Borland+WordPerfect+Novell+IBM+Lotus&hl=no&sa=X&ved=0ahUKEwjliaaH-IbhAhVHw4sKHRIlCnkQ6AEIKTAA#v=onepage&q=Bill%20Gates%201994%20Internet%20blow%20over%20Netscape%20Borland%20WordPerfect%20Novell%20IBM%20Lotus&f=false |archive-date=March 23, 2019 |url-status=live |isbn=9780782151367 |last1=Strebe |first1=Matthew |date=February 20, 2006}}</ref> The company released [[Windows 95]] on August 24, 1995, featuring [[Preemption (computing)#PREEMPTIVE|pre-emptive multitasking]], a completely new user interface with a novel [[Start menu|start button]], and 32-bit compatibility; similar to NT, it provided the Win32 API.<ref>{{Cite journal |journal=Smart Computing |publisher=Sandhills Publishing Company |volume=4 |issue=3 |url=http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/95win/95win02/95win02.asp&guid= |archive-url=https://web.archive.org/web/20040706233547/http://www.smartcomputing.com/editorial/article.asp?article=articles%2Farchive%2F95win%2F95win02%2F95win02.asp&guid= |url-status=dead |archive-date=July 6, 2004 |title=New And Improved |last=Cope |first=Jim |date=March 1996 |access-date=July 16, 2010 |df=}}</ref><ref>{{Cite book |url=https://archive.org/details/windows95systemp00matt |title=Windows 95 Programming Secrets |last=Pietrek |first=Matt |author-link=Matt Pietrek |publisher=IDG |isbn=978-1-56884-318-6 |date=March 1996 |access-date=July 17, 2010 |df= |url-access=registration}}</ref>{{Rp|20|date=November 2012}} Windows 95 came bundled with the [[Online service provider|online service]] [[MSN]], which was at first intended to be a competitor to the Internet,{{Dubious|date=May 2019|reason="The Internet" is a huge network of cables, microwave links and switching equipment, and even Microsoft at the time didn't have the financial means to replicate it, nor would there have been any business reason to do so.}} and (for OEMs) [[Internet Explorer]], a [[Web browser]]. Internet Explorer was not bundled with the retail Windows 95 boxes, because the boxes were printed before the team finished the Web browser, and instead was included in the Windows 95 Plus! pack.<ref>{{Cite web |url=http://winsupersite.com/windows-live/msn-inside-story |title=MSN: The Inside Story |work=Supersite for Windows |last=Thurrott |first=Paul |publisher=[[Penton (company)|Penton Media]] |date=May 19, 2005 |access-date=July 17, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100523202530/http://www.winsupersite.com/showcase/msn_inside_01.asp |archivedate=May 23, 2010}}</ref> Branching out into new markets in 1996, Microsoft and [[General Electric]]'s [[NBC]] unit created a new [[24/7 service|24/7]] cable news channel, [[MSNBC]].<ref>{{Cite web |url=http://marketplace.publicradio.org/shows/1996/07/15_mpp.html |title=Marketplace: News Archives |work=Marketplace |publisher=American Public Media |date=July 15, 1996 |archiveurl=https://web.archive.org/web/20040823174040/http://marketplace.publicradio.org/shows/1996/07/15_mpp.html |archivedate=August 23, 2004}}</ref> Microsoft created [[Windows Embedded Compact#Versions|Windows CE 1.0]], a new OS designed for devices with low memory and other constraints, such as [[personal digital assistant]]s.<ref>{{Cite web |url=http://www.hpcfactor.com/support/windowsce/ |last=Tilly |first=Chris |title=The History of Microsoft Windows CE |work=HPC:Factor |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080921144050/http://www.hpcfactor.com/support/windowsce/ |archive-date=September 21, 2008 |url-status=live}}</ref> In October 1997, the Justice Department filed a motion in the Federal [[United States district court|District Court]], stating that Microsoft violated an agreement signed in 1994 and asked the court to stop the bundling of Internet Explorer with Windows.<ref name="Allan 2001" />{{Rp|323–324|date=November 2012}}<br />
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[[File:Xbox-console.jpg|thumb|Microsoft released the first installment in the [[Xbox]] series of consoles in 2001. The [[Xbox (console)|Xbox]], graphically powerful compared to its rivals, featured a standard PC's 733&nbsp;MHz Intel Pentium III processor.]]<br />
On January 13, 2000, Bill Gates handed over the CEO position to [[Steve Ballmer]], an old college friend of Gates and employee of the company since 1980, while creating a new position for himself as Chief [[Software architect|Software Architect]].<ref name="Allan 2001" />{{Rp|111, 228|date=November 2012}}<ref name="BBCTL" /> Various companies including Microsoft formed the [[Trusted Computing Group|Trusted Computing Platform Alliance]] in October 1999 to (among other things) increase security and protect [[intellectual property]] through identifying changes in hardware and software. Critics decried the alliance as a way to enforce indiscriminate restrictions over how consumers use software, and over how computers behave, and as a form of [[digital rights management]]: for example the scenario where a computer is not only secured for its owner, but also secured against its owner as well.<ref>{{Cite web |url=https://www.nytimes.com/2002/06/20/technology/20CODE.html?pagewanted=1 |title=Fears of Misuse of Encryption System Are Voiced |work=[[The New York Times]] |last=Markoff |first=John |date=June 20, 2002 |access-date=July 7, 2010 |archive-url=https://web.archive.org/web/20110511201709/http://www.nytimes.com/2002/06/20/technology/20CODE.html?pagewanted=1 |archive-date=May 11, 2011 |url-status=live}}</ref><ref>{{Cite book |url=http://www.cl.cam.ac.uk/~fms27/papers/2003-stajano-shifting.pdf |last=Stajano |first=Frank |title=Security for whom? The shifting security assumptions of pervasive computing |series=Lecture Notes in Computer Science |journal=Software Security—Theories and Systems |volume=2609 |pages=16–27 |publisher=Springer-Verlag Berlin Heidelberg |year=2003 |access-date=July 6, 2010 |doi=10.1007/3-540-36532-X_2 |isbn=978-3-540-00708-1 |citeseerx=10.1.1.127.7219 |archive-url=https://web.archive.org/web/20110128164236/http://www.cl.cam.ac.uk/~fms27/papers/2003-stajano-shifting.pdf |archive-date=January 28, 2011 |url-status=live}}</ref> On April 3, 2000, a judgment was handed down in the case of ''[[United States v. Microsoft Corp.]]'',<ref>{{Cite web |title=United States v. Microsoft |url=http://www.justice.gov/atr/cases/ms_index.htm |publisher=U.S. Department of Justice |access-date=August 5, 2005 |archive-url=https://web.archive.org/web/20050804043753/http://www.justice.gov/atr/cases/ms_index.htm |archive-date=August 4, 2005 |url-status=live}}</ref> calling the company an "abusive monopoly."<ref>{{Cite web |last=Jackson |first=Thomas Penfield |url=http://www.justice.gov/atr/cases/f3800/msjudgex.htm |title=U.S. vs. Microsoft findings of fact |publisher=U.S. Department of Justice |date=November 5, 1999 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20100815034900/http://www.justice.gov/atr/cases/f3800/msjudgex.htm |archive-date=August 15, 2010 |url-status=live}}</ref> Microsoft later settled with the U.S. Department of Justice in 2004.<ref name="CBSCHRON" /> On October 25, 2001, Microsoft released [[Windows XP]], unifying the mainstream and NT lines of OS under the NT codebase.<ref>{{Cite web |url=http://www.windowsitpro.com/article/windows-xp2/wininfo-short-takes-windows-xp-launch-special-edition.aspx |archive-url=https://archive.today/20120526200156/http://www.windowsitpro.com/article/windows-xp2/wininfo-short-takes-windows-xp-launch-special-edition.aspx |url-status=dead |archive-date=May 26, 2012 |title=WinInfo Short Takes: Windows XP Launch Special Edition |last=Thurrott |first=Paul |work=Windows IT Pro |publisher=Penton Media |date=October 26, 2001 |access-date=July 16, 2010}}</ref> The company released the [[Xbox (console)|Xbox]] later that year, entering the [[video game console]] market dominated by [[Sony]] and [[Nintendo]].<ref>{{Cite press release |date=February 7, 2002 |title=NPD Reports Annual 2001 U.S. Interactive Entertainment Sales Shatter Industry Record |url=http://www.npd.com/dynamic/releases/press_020207.htm |location=[[Port Washington, New York]] |publisher=[[The NPD Group]] |archiveurl=https://web.archive.org/web/20040814133238/http://www.npd.com/dynamic/releases/press_020207.htm |archivedate=August 14, 2004 |access-date=January 28, 2015}}</ref> In March 2004 the [[European Union]] brought [[Microsoft Corp. v. Commission|antitrust legal action against the company]], citing it abused its dominance with the Windows OS, resulting in a judgment of €497&nbsp;million ($613&nbsp;million) and requiring Microsoft to produce new versions of Windows XP without [[Windows Media Player]]: Windows XP Home Edition N and Windows XP Professional N.<ref>{{Cite news |url=http://www.cnn.com/2004/BUSINESS/03/24/microsoft.eu |archiveurl=https://web.archive.org/web/20060413082435/http://www.cnn.com/2004/BUSINESS/03/24/microsoft.eu |archivedate=April 13, 2006 |title=Microsoft hit by record EU fine |work=CNN |date=March 25, 2004 |access-date=August 14, 2010}}</ref><ref>{{Cite web |title=Commission Decision of 24.03.2004 relating to a proceeding under Article 82 of the EC Treaty (Case COMP/C-3/37.792 Microsoft) |publisher=Commission of the European Communities |url=http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:62004A0201:EN:NOT |date=April 21, 2004 |access-date=August 5, 2005 |format=PDF |archive-url=https://web.archive.org/web/20071011131514/http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:62004A0201:EN:NOT |archive-date=October 11, 2007 |url-status=live}}</ref> In November 2005, the company's second video game console, the [[Xbox 360]], was released. There were two versions, a basic version for $299.99 and a deluxe version for $399.99.<ref>{{Cite web |url=http://money.cnn.com/2005/08/17/commentary/game_over/column_gaming/index.htm |title=Microsoft sets price for Xbox 360&nbsp;— Aug. 17, 2005 |last=Morris |first=Game Over is a weekly column by Chris |website=money.cnn.com |access-date=January 4, 2018 |archive-url=https://web.archive.org/web/20180425204850/http://money.cnn.com/2005/08/17/commentary/game_over/column_gaming/index.htm |archive-date=April 25, 2018 |url-status=live}}</ref><br />
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=== 2007–2011: Microsoft Azure, Windows Vista, Windows 7, and Microsoft Stores ===<br />
[[File:Steve Ballmer - MIX 2008.jpg|thumb|left|CEO [[Steve Ballmer]] at the [[MIX (Microsoft)|MIX]] event in 2008. In an interview about his management style in 2005, he mentioned that his first priority was to get the people he delegates to in order. Ballmer also emphasized the need to continue pursuing new technologies even if initial attempts fail, citing the original attempts with Windows as an example.<ref>{{Cite news |title=Steve Ballmer on management style |url=http://www.itworld.com/051109ballmerinterview |work=ITWorld |agency=CIO Asia |publisher=[[International Data Group|IDG]] |date=November 10, 2005 |first=Gerald |last=Wee |access-date=January 29, 2011 |archive-url=https://web.archive.org/web/20110514145636/http://www.itworld.com/051109ballmerinterview |archive-date=May 14, 2011 |url-status=live}}</ref>]]<br />
Released in January 2007, the next version of Windows, [[Windows Vista|Vista]], focused on features, security and a redesigned user interface dubbed [[Windows Aero|Aero]].<ref>{{Cite web |url=http://reviews.cnet.com/windows/windows-vista-ultimate/4505-3672_7-32013603.html |title=Windows Vista Ultimate review |date=January 23, 2007 |access-date=April 4, 2012 |last=Vamosi |first=Robert |work=[[CNET]] |publisher=[[CBS Interactive]] |archive-url=https://web.archive.org/web/20120406015257/http://reviews.cnet.com/windows/windows-vista-ultimate/4505-3672_7-32013603.html |archive-date=April 6, 2012 |url-status=live}}</ref><ref>{{Cite web |url=http://www.informationweek.com/gates-says-security-is-job-one-for-vista-/d/d-id/1040561 |title=Gates Says Security Is Job One For Vista |date=February 14, 2006 |access-date=April 4, 2012 |last=Ricadela |first=Aaron |work=[[InformationWeek]] |publisher=UBM TechWeb |url-status=live |archiveurl=https://web.archive.org/web/20120318064254/http://informationweek.com/news/180201580 |archivedate=March 18, 2012 |df=}}</ref> [[Microsoft Office 2007]], released at the same time, featured a "[[Ribbon (computing)|Ribbon]]" user interface which was a significant departure from its predecessors. Relatively strong sales of both products helped to produce a record profit in 2007.<ref>{{Cite web |url=http://www.scotsman.com/news/vista-gives-microsoft-view-of-record-profit-1-1316524 |title=Vista gives Microsoft view of record profit |work=Edinburgh Evening News |date=April 27, 2007 |publisher=[[Johnston Press]] |access-date=February 1, 2009}}</ref> The European Union imposed another fine of €899&nbsp;million ($1.4&nbsp;billion) for Microsoft's lack of compliance with the March 2004 judgment on February 27, 2008, saying that the company charged rivals unreasonable prices for key information about its [[Microsoft SQL Server|workgroup]] and [[Microsoft BackOffice Server|backoffice]] servers. Microsoft stated that it was in compliance and that "these fines are about the past issues that have been resolved".<ref>{{Cite news |title=AFP:EU hits Microsoft with record 899&nbsp;million euro antitrust fine |url=http://afp.google.com/article/ALeqM5iozBXlp2nzuVxnMx_SwmtKvi7C-w |agency=[[Agence France-Presse]] |work=[[Google News]] |date=February 27, 2008 |access-date=June 1, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080430164250/http://afp.google.com/article/ALeqM5iozBXlp2nzuVxnMx_SwmtKvi7C-w |archivedate=April 30, 2008}}</ref> 2007 also saw the creation of a multi-core unit at Microsoft, following the steps of server companies such as Sun and IBM.<ref>{{Cite web |url=http://www.serverwatch.com/trends/article.php/3657451/Microsoft-Multicore-and-the-Data-Center.htm |title=Microsoft, Multi-core and the Data Center |access-date=March 18, 2013 |archive-url=https://web.archive.org/web/20130406115001/http://www.serverwatch.com/trends/article.php/3657451/Microsoft-Multicore-and-the-Data-Center.htm |archive-date=April 6, 2013 |url-status=live}}</ref><br />
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Gates retired from his role as Chief Software Architect on June 27, 2008, a decision announced in June 2006, while retaining other positions related to the company in addition to being an advisor for the company on key projects.<ref>{{Cite web |url=https://www.pcmag.com/article2/0,2817,1977363,00.asp |title=Bill Gates Announces Resignation |authorlink=Natali Morris |last=Conte |first=Natali Del |work=[[PC Magazine]] |publisher=[[Ziff Davis]] |date=June 15, 2006 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20100420070747/http://www.pcmag.com/article2/0,2817,1977363,00.asp |archive-date=April 20, 2010 |url-status=live}}</ref><ref>{{Cite news |url=https://www.telegraph.co.uk/technology/3357698/Bill-Gates-steps-down-as-Microsoft-head-to-concentrate-on-philanthropy.html |title=Bill Gates steps down as Microsoft head to concentrate on philanthropy |last=Beaumont |first=Claudine |work=[[The Daily Telegraph|The Telegraph]] |date=June 27, 2008 |access-date=January 9, 2016 |archive-url=https://web.archive.org/web/20160313023003/http://www.telegraph.co.uk/technology/3357698/Bill-Gates-steps-down-as-Microsoft-head-to-concentrate-on-philanthropy.html |archive-date=March 13, 2016 |url-status=live}}</ref> [[Microsoft Azure|Azure Services Platform]], the company's entry into the [[cloud computing]] market for Windows, launched on October 27, 2008.<ref>{{Cite web |url=http://news.cnet.com/microsoft-launches-windows-azure/ |title=Microsoft launches Windows Azure |work=CNET |publisher=CBS Interactive |first=Ina |last=Fried |authorlink=Ina Fried |date=October 27, 2008 |access-date=July 6, 2010 |archive-url=https://web.archive.org/web/20110510020425/http://news.cnet.com/microsoft-launches-windows-azure/ |archive-date=May 10, 2011 |url-status=live}}</ref> On February 12, 2009, Microsoft announced its intent to open a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail [[Microsoft Store]] opened in [[Scottsdale, Arizona]]; the same day [[Windows 7]] was officially released to the public. Windows 7's focus was on refining Vista with ease-of-use features and performance enhancements, rather than an extensive reworking of Windows.<ref>{{Cite web |url=http://news.cnet.com/8301-13860_3-10163206-56.html |title=Microsoft follows Apple into the retail business |work=CNET |publisher=CBS Interactive |first=Ina |last=Fried |authorlink=Ina Fried |date=February 12, 2009 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20110510020436/http://news.cnet.com/8301-13860_3-10163206-56.html |archive-date=May 10, 2011 |url-status=live}}</ref><ref>{{Cite web |url=https://www.reuters.com/article/2009/10/22/us-microsoft-store-idUSTRE59L5E220091022 |title=Long lines as Microsoft opens retail store |work=[[Reuters]] |publisher=[[Thomson Reuters]] |last=Gaynor |first=Tim |date=October 22, 2009 |access-date=July 3, 2010 |archive-url=https://web.archive.org/web/20110204102408/http://www.reuters.com/article/2009/10/22/us-microsoft-store-idUSTRE59L5E220091022 |archive-date=February 4, 2011 |url-status=live}}</ref><ref>{{Cite news |url=https://www.nbcnews.com/id/33429899 |title=Windows 7 operating system makes its debut |work=[[NBCNews.com]] |publisher=[[NBCUniversal]] |agency=Associated Press |last=Mintz |first=Jessica |date=October 22, 2009 |access-date=April 4, 2012}}</ref><br />
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As the smartphone industry boomed in 2007, Microsoft had struggled to keep up with its rivals [[Apple Inc.|Apple]] and [[Google]] in providing a modern smartphone operating system. As a result, in 2010 Microsoft revamped their aging flagship mobile operating system, [[Windows Mobile]], replacing it with the new [[Windows Phone]] OS. Microsoft implemented a new strategy for the software industry that had them working more closely with smartphone manufacturers, such as [[Nokia]], and providing a consistent user experience across all smartphones using the Windows Phone OS. It used a new user interface design language, codenamed "Metro", which prominently used simple shapes, typography and iconography, utilizing the concept of minimalism. Microsoft is a founding member of the [[Open Networking Foundation]] started on March 23, 2011. Fellow founders were [[Google]], [[Hewlett Packard Enterprise Networking|HP Networking]], [[Yahoo!]], [[Verizon Communications]], [[Deutsche Telekom]] and 17 other companies. This nonprofit organization is focused on providing support for a [[cloud computing]] initiative called Software-Defined Networking.<ref>{{Cite web |url=http://www.openflow.org/wp/2011/03/open-networking-foundation-formed-to-speed-network-innovation/ |archive-url=https://web.archive.org/web/20110326044008/http://www.openflow.org/wp/2011/03/open-networking-foundation-formed-to-speed-network-innovation/ |url-status=dead |archive-date=March 26, 2011 |title=Open Networking Foundation News Release |first=David |last=Erickson |work=Openflow.org |date=March 21, 2011 |access-date=May 29, 2011}}</ref> The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers and other networking areas.<ref>{{Cite web |url=http://www.computerworld.com.au/article/380663/google_other_titans_form_open_networking_foundation/?fp=4&fpid=78268965 |title="Google and other titans form Open Networking Foundation." Noyes, March 23, 2011 |work=[[Computerworld]] |publisher=[[International Data Group|IDG]] |date=March 23, 2011 |access-date=May 29, 2011 |archive-url=https://web.archive.org/web/20110406121956/http://www.computerworld.com.au/article/380663/google_other_titans_form_open_networking_foundation/?fp=4&fpid=78268965 |archive-date=April 6, 2011 |url-status=live}}</ref><br />
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=== 2011–2014: Windows 8/8.1, Xbox One, Outlook.com, and Surface devices ===<br />
[[File:SurfacePro3.JPG|thumb|[[Surface Pro 3]], part of the [[Microsoft Surface|Surface]] series of laplets by Microsoft]]<br />
Following the release of [[Windows Phone]], Microsoft undertook a gradual [[rebranding]] of its product range throughout 2011 and 2012, with the corporation's logos, products, services and websites adopting the principles and concepts of the [[Metro (design language)|Metro design language]].<ref>{{Cite web |url=http://windowsteamblog.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |title=Windows Phone 7 Series UI Design & Interaction Guide |access-date=October 9, 2010 |date=March 18, 2010 |archive-url=https://web.archive.org/web/20130527071856/http://blogs.windows.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |archive-date=May 27, 2013 |url-status=live}}</ref> Microsoft unveiled [[Windows 8]], an operating system designed to power both personal computers and [[tablet computer]]s, in Taipei in June 2011.<ref>{{Cite web |url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |title=Microsoft releases final test version of Windows 8 |work=[[Business Line]] |publisher=Kasturi & Sons |date=June 1, 2012 |access-date=August 4, 2012 |archive-url=https://web.archive.org/web/20120828170727/http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |archive-date=August 28, 2012 |url-status=live}}</ref> A developer preview was released on September 13, which was subsequently replaced by a consumer preview on February 29, 2012, and released to the public in May.<ref>{{Cite web |url=http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/01/05/businessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |title=OK, So Windows 8 Is Coming To ARM Tablets&nbsp;... Someday (MSFT) |newspaper=[[San Francisco Chronicle]] |first=Matt |last=Rosoff |date=January 5, 2011 |access-date=January 5, 2011 |archive-url=https://web.archive.org/web/20110629064811/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fg%2Fa%2F2011%2F01%2F05%2Fbusinessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |archive-date=June 29, 2011 |url-status=live}}</ref> The [[Microsoft Surface|Surface]] was unveiled on June 18, becoming the first computer in the company's history to have its hardware made by Microsoft.<ref>{{cite magazine |last=Sullivan |first=Mark |url=http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |title=Microsoft Announces New 'Surface' Tablet PC |magazine=PCWorld |date=June 18, 2012 |access-date=June 19, 2012 |archive-url=https://web.archive.org/web/20130208230356/http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |archive-date=February 8, 2013 |url-status=live}}</ref><ref name="VF2012">Eichenwald, Kurt, [https://vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer "Microsoft's Lost Decade: How Microsoft Lost Its Mojo"] {{Webarchive|url=https://web.archive.org/web/20130816012416/http://www.vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer|date=August 16, 2013}}, ''[[Vanity Fair (magazine)|Vanity Fair]]'', August 2012</ref> On June 25, Microsoft paid US$1.2&nbsp;billion to buy the social network [[Yammer]].<ref>{{Cite web |title=Microsoft buys Internet startup Yammer for $1.2 billion |url=https://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |work=[[USA Today]] |publisher=[[Gannett|Gannett Company]] |first=Byron |last=Acohido |date=June 25, 2012 |access-date=June 25, 2012 |archive-url=https://web.archive.org/web/20120626105139/http://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |archive-date=June 26, 2012 |url-status=live}}</ref> On July 31, they launched the [[Outlook.com]] [[Webmail|webmail service]] to compete with [[Gmail]].<ref>{{Cite web |url=http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877 |title=Outlook.com Mail: Microsoft Reimagines Webmail |first=Paul |last=Thurrott |authorlink=Paul Thurrott |date=July 31, 2012 |work=Supersite for Windows |publisher=[[Penton (company)|Penton Media]] |access-date=August 1, 2012 |archive-url=https://web.archive.org/web/20120803011439/http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877 |archive-date=August 3, 2012 |url-status=dead }}</ref> On September 4, 2012, Microsoft released [[Windows Server 2012]].<ref>{{Cite web |url=https://www.microsoft.com/en-us/server-cloud/new.aspx |title=Windows Server 2012 "Save the Date" Announcement |date=August 8, 2012 |publisher=Microsoft |url-status=dead |archiveurl=https://web.archive.org/web/20131107032736/http://www.microsoft.com/en-us/server-cloud/new.aspx |archivedate=November 7, 2013}}</ref><br />
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In July 2012, Microsoft sold its 50% stake in MSNBC, which it had run as a joint venture with NBC since 1996.<ref>{{Cite web |last1=Venkatesan |first1=Adithya |last2=Mukherjee |first2=Supantha |last3=Leske |first3=Nicola |title=Comcast buys Microsoft stake in MSNBC.com |url=https://www.reuters.com/article/2012/07/16/us-msnbc-microsoft-idUSBRE86F04W20120716 |access-date=February 13, 2015 |work=Reuters |date=July 16, 2012 |archive-url=https://web.archive.org/web/20150213235010/http://www.reuters.com/article/2012/07/16/us-msnbc-microsoft-idUSBRE86F04W20120716 |archive-date=February 13, 2015 |url-status=live}}</ref> On October 1, Microsoft announced its intention to launch a news operation, part of a new-look [[MSN]], with Windows 8 later in the month.<ref>{{cite news |url=https://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001 |title=Microsoft launching news operation, new MSN |work=Reuters |access-date=October 1, 2012 |first=Bill |last=Rigby |date=October 1, 2012 |archive-url=https://web.archive.org/web/20121002064137/http://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001 |archive-date=October 2, 2012 |url-status=live}}</ref> On October 26, 2012, Microsoft launched Windows 8 and the [[Microsoft Surface]].<ref name="VF2012" /><ref>{{Cite web |url=https://www.zdnet.com/windows-8s-delivery-date-october-26-7000001158/ |title=Windows 8's delivery date: October 26 |newspaper=ZDNet |date=July 18, 2012 |access-date=September 17, 2012 |archive-url=https://web.archive.org/web/20120919182044/http://www.zdnet.com/windows-8s-delivery-date-october-26-7000001158/ |archive-date=September 19, 2012 |url-status=live}}</ref> Three days later, [[Windows Phone 8]] was launched.<ref>{{Cite web |url=http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |title=Mary Jo Foley: Windows Phone 8 launch date revealed |publisher=LiveSide.net |date=August 30, 2012 |access-date=November 27, 2012 |archive-url=https://web.archive.org/web/20121103151119/http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |archive-date=November 3, 2012 |url-status=live}}</ref> To cope with the potential for an increase in demand for products and services, Microsoft opened a number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012.<ref>{{Cite web |url=http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |title=Microsoft prepping for complete brand and product line relaunch, New York store coming the 26th |publisher=wpcentral.com |access-date=November 3, 2012 |date=October 2, 2012 |archive-url=https://web.archive.org/web/20121102010038/http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |archive-date=November 2, 2012 |url-status=live}}</ref> On March 29, 2013, Microsoft launched a Patent Tracker.<ref>{{Cite web |url=https://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |title=Microsoft launches 'Patent Tracker' to help you search its library of intellectual property |work=The Next Web |date=March 28, 2013 |access-date=March 29, 2013 |archive-url=https://web.archive.org/web/20130331031250/http://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |archive-date=March 31, 2013 |url-status=live}}</ref><br />
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In August 2012, the [[New York City Police Department]] announced a partnership with Microsoft for the development of the [[Domain Awareness System]] which is used for [[Police surveillance in New York City]].<ref>{{Cite web |url=https://www.nydailynews.com/new-york/nypd-unveils-new-40-million-super-computer-system-data-network-cameras-license-plate-readers-crime-reports-article-1.1132135 |title=NYPD unveils new $40 million super computer system that uses data from network of cameras, license plate readers and crime reports |last1=Parascandola|first1=Rocco|last2=Moore|first2=Tina |website=New York Daily News |access-date=June 15, 2019}}</ref><br />
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[[File:Xbox One Console Set.jpg|thumb|left|The [[Xbox One]] console, released in 2013]]<br />
The [[Kinect]], a motion-sensing input device made by Microsoft and designed as a [[Game controller|video game controller]], first introduced in November 2010, was upgraded for the 2013 release of the [[Xbox One]] video game console. Kinect's capabilities were revealed in May 2013: an ultra-wide 1080p camera, function in the dark due to an infrared sensor, higher-end processing power and new software, the ability to distinguish between fine movements (such as a thumb movements), and determining a user's heart rate by looking at their face.<ref>{{Cite web |title=The all-seeing Kinect: tracking my face, arms, body and heart on the Xbox One |url=https://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |work=The Verge |publisher=[[Vox Media]] |access-date=May 28, 2013 |first=David |last=Pierce |date=May 21, 2013 |archive-url=https://web.archive.org/web/20130607054123/http://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |archive-date=June 7, 2013 |url-status=live}}</ref> Microsoft filed a patent application in 2011 that suggests that the corporation may use the Kinect camera system to monitor the behavior of television viewers as part of a plan to make the viewing experience more interactive. On July 19, 2013, Microsoft stocks suffered its biggest one-day percentage sell-off since the year 2000, after its fourth-quarter report raised concerns among the investors on the poor showings of both Windows 8 and the Surface tablet. Microsoft suffered a loss of more than US$32&nbsp;billion.<ref>{{Cite web |url=http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |title=Funky Friday: More than $32 billion in Microsoft stock value wiped out &#124; Microsoft&nbsp;— CNET News |publisher=News.cnet.com |access-date=July 21, 2013 |archive-url=https://web.archive.org/web/20130822073858/http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |archive-date=August 22, 2013 |url-status=live}}</ref><br />
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In line with the maturing PC business, in July 2013, Microsoft announced that it would reorganize the business into four new business divisions, namely Operating System, Apps, Cloud, and Devices. All previous divisions will be dissolved into new divisions without any workforce cuts.<ref>{{Cite web |url=http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |title=Microsoft's sweeping reorganization shifts focus to services, devices |date=July 11, 2013 |access-date=October 28, 2013 |archive-url=https://web.archive.org/web/20131026191536/http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |archive-date=October 26, 2013 |url-status=live}}</ref> On September 3, 2013, Microsoft agreed to buy [[Nokia]]'s mobile unit for $7&nbsp;billion,<ref>{{Cite web |url=https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |title=Microsoft buying Nokia's phone business in a $7.2 billion bid for its mobile future |date=September 3, 2013 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20170929192139/https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |archive-date=September 29, 2017 |url-status=live}}</ref> following [[Amy Hood]] taking the role of CFO.<ref>{{Cite news |url=https://www.reuters.com/article/2013/05/08/us-microsoft-cfo-idUSBRE94711Q20130508 |title=Microsoft names insider Amy Hood as CFO |agency=Reuters.com |date=May 8, 2013 |access-date=April 18, 2014 |newspaper=Reuters |archive-url=https://web.archive.org/web/20140409123351/http://www.reuters.com/article/2013/05/08/us-microsoft-cfo-idUSBRE94711Q20130508 |archive-date=April 9, 2014 |url-status=live}}</ref><br />
{{Clear}}<br />
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=== 2014–present: Windows 10, Microsoft Edge and HoloLens ===<br />
[[File:Satya smiling-print.jpg|thumb|[[Satya Nadella]] succeeded [[Steve Ballmer]] as the [[Chief executive officer|CEO]] of Microsoft in February 2014]]<br />
On February 4, 2014, [[Steve Ballmer]] stepped down as [[Chief executive officer|CEO]] of Microsoft and was succeeded by [[Satya Nadella]], who previously led Microsoft's Cloud and Enterprise division.<ref>{{Cite web |title=Microsoft CEO Steve Ballmer to retire within 12 months |url=https://news.microsoft.com/2013/08/23/microsoft-ceo-steve-ballmer-to-retire-within-12-months/ |url-status=live |archiveurl=https://web.archive.org/web/20130823130816/http://www.microsoft.com/en-us/news/press/2013/aug13/08-23AnnouncementPR.aspx |archivedate=August 23, 2013 |df= |date=August 23, 2013}}</ref> On the same day, [[John W. Thompson]] took on the role of chairman, in place of Bill Gates, who continued to participate as a technology advisor.<ref>{{Cite web |last1=David |first1=Javier E |title=Nadella named new Microsoft CEO as Gates era ends |url=https://www.nbcnews.com/business/microsoft-names-satya-nadella-ceo-2D12054182 |website=[[NBCNews.com]] |publisher=[[NBCUniversal]] |archiveurl=https://web.archive.org/web/20140205010025/https://www.nbcnews.com/business/microsoft-names-satya-nadella-ceo-2D12054182 |archivedate=February 5, 2014 |date=February 5, 2014}}</ref> Thompson became the second chairman in Microsoft's history.<ref>{{Cite news |url=https://www.theroot.com/john-w-thompson-to-become-1st-black-chairman-of-micros-1790874479 |title=John W. Thompson to Become 1st Black Chairman of Microsoft |last=Edwards |first=Breanna |work=The Root |access-date=February 1, 2018 |language=en-US |archive-url=https://web.archive.org/web/20180202012807/https://www.theroot.com/john-w-thompson-to-become-1st-black-chairman-of-micros-1790874479 |archive-date=February 2, 2018 |url-status=live}}</ref> On April 25, 2014, Microsoft acquired Nokia Devices and Services for $7.2&nbsp;billion.<ref>{{cite news |title=Microsoft to close its acquisition of Nokia's devices and services business on April 25 |url=http://articles.economictimes.indiatimes.com/2014-04-22/news/49318731_1_nokia-india-nokia-corp-microsoft-corp |newspaper=The Economic Times |access-date=May 25, 2016 |date=April 22, 2014 |archive-url=https://web.archive.org/web/20160805051448/http://articles.economictimes.indiatimes.com/2014-04-22/news/49318731_1_nokia-india-nokia-corp-microsoft-corp |archive-date=August 5, 2016 |url-status=live}}</ref> This new subsidiary was renamed Microsoft Mobile Oy.<ref>{{Cite web |last1=Borges |first1=Andre |title=Nokia phone division to be renamed Microsoft Mobile, reveals leaked letter |url=http://www.dnaindia.com/scitech/report-nokia-phone-division-to-be-renamed-microsoft-mobile-reveals-leaked-letter-1980628 |publisher=dna |access-date=May 25, 2016 |date=April 21, 2014 |archive-url=https://web.archive.org/web/20161015073328/http://www.dnaindia.com/scitech/report-nokia-phone-division-to-be-renamed-microsoft-mobile-reveals-leaked-letter-1980628 |archive-date=October 15, 2016 |url-status=live}}</ref> On September 15, 2014, Microsoft acquired the video game development company [[Mojang]], best known for ''[[Minecraft]]'', for $2.5&nbsp;billion.<ref>{{cite web |last1=Hutchinson |first1=Lee |title=It's official: Microsoft acquires Mojang and Minecraft for $2.5 billion |url=https://arstechnica.com/gaming/2014/09/its-official-microsoft-acquires-mojang-and-minecraft-for-2-5-billion/ |website=Ars Technica |access-date=September 19, 2014 |ref=152 |date=September 15, 2014 |archive-url=https://web.archive.org/web/20140919004256/http://arstechnica.com/gaming/2014/09/its-official-microsoft-acquires-mojang-and-minecraft-for-2-5-billion/ |archive-date=September 19, 2014 |url-status=live}}</ref> On June 8, 2017, Microsoft acquired Hexadite, an Israeli security firm, for $100&nbsp;million.<ref>{{cite web |last1=Dellinger |first1=AJ |title=Microsoft Buys Cybersecurity Company Hexadite To Respond To Cyberattacks |url=http://www.ibtimes.com/microsoft-buys-cybersecurity-company-hexadite-respond-cyberattacks-2549768 |website=[[International Business Times]] |date=June 8, 2017 |access-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170608231948/http://www.ibtimes.com/microsoft-buys-cybersecurity-company-hexadite-respond-cyberattacks-2549768 |archive-date=June 8, 2017 |url-status=live}}</ref><ref>{{cite news |title=Microsoft agrees to buy U.S.-Israeli cyber firm Hexadite |url=https://www.reuters.com/article/us-microsoft-m-a-hexadite-idUSKBN18Z1XP |work=Reuters |date=June 8, 2017 |access-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170609043207/http://www.reuters.com/article/us-microsoft-m-a-hexadite-idUSKBN18Z1XP |archive-date=June 9, 2017 |url-status=live}}</ref><br />
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On January 21, 2015, Microsoft announced the release of their first [[Interactive whiteboard]], [[Surface Hub|Microsoft Surface Hub]].<ref>{{Cite web |title=Microsoft at MWC 2015: Lumia 640 and 640 XL Announced, 4K 120Hz Surface Hub Demoed |url=http://anandtech.com/show/9030/microsoft-lumia-640-640-xl-4k-120hz-surface-hub |access-date=September 27, 2015 |first=Ian Cutress, Andrei |last=Frumusanu |archive-url=https://web.archive.org/web/20150927230334/http://anandtech.com/show/9030/microsoft-lumia-640-640-xl-4k-120hz-surface-hub |archive-date=September 27, 2015 |url-status=live}}</ref> On July 29, 2015, [[Windows 10]] was released,<ref>{{Cite web |last1=Howse |first1=Brett |title=Windows 10 Launches Worldwide |url=http://www.anandtech.com/show/9471/windows-10-launches-worldwide |publisher=AnandTech |access-date=May 25, 2016 |date=July 29, 2015 |archive-url=https://web.archive.org/web/20160624141118/http://www.anandtech.com/show/9471/windows-10-launches-worldwide |archive-date=June 24, 2016 |url-status=live}}</ref> with its server sibling, [[Windows Server 2016]], released in September 2016. In Q1 2015, Microsoft was the third largest maker of mobile phones, selling 33&nbsp;million units (7.2% of all). While a large majority (at least <!-- (8271/33002)= -->75%) of them do not run any version of [[Windows Phone]]— those other phones are not categorized as [[smartphone]]s by Gartner{{Snd}} in the same time frame 8&nbsp;million Windows smartphones (2.5% of all smartphones) were made by all manufacturers (but mostly by Microsoft).<ref>{{Cite press release |url=http://www.gartner.com/newsroom/id/3061917 |title=Gartner Says Emerging Markets Drove Worldwide Smartphone Sales to 19 Percent Growth in First Quarter of 2015 |publisher=Gartner |date=May 27, 2015 |access-date=July 28, 2015 |archive-url=https://web.archive.org/web/20150614044340/http://www.gartner.com/newsroom/id/3061917 |archive-date=June 14, 2015 |url-status=live}}</ref> Microsoft's share of the U.S. smartphone market in January 2016 was 2.7%.<ref>{{Cite web |url=https://www.yahoo.com/tech/microsoft-windows-mobile-strategy-change-173738169.html |title=Microsoft needs to change its mobile strategy or get out |last=Howley |first=Daniel |date=May 25, 2016 |website=[[Yahoo! Tech]] |access-date=May 26, 2016 |archive-url=https://web.archive.org/web/20160527025910/https://www.yahoo.com/tech/microsoft-windows-mobile-strategy-change-173738169.html |archive-date=May 27, 2016 |url-status=live}}</ref> During the summer of 2015 the company lost $7.6&nbsp;billion related to its mobile-phone business, firing 7,800 employees.<ref name="WSJ: Microsoft to Streamline Smartphone Hardware Business">{{cite news |last1=Greene |first1=Jay |title=Microsoft to Streamline Smartphone Hardware Business |url=https://www.wsj.com/articles/microsoft-to-streamline-smartphone-hardware-business-1464166803 |newspaper=The Wall Street Journal |access-date=May 25, 2016 |date=May 25, 2016 |archive-url=https://web.archive.org/web/20160525095132/http://www.wsj.com/articles/microsoft-to-streamline-smartphone-hardware-business-1464166803 |archive-date=May 25, 2016 |url-status=live}}</ref><br />
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On March 1, 2016, Microsoft announced the merger of its PC and Xbox divisions, with Phil Spencer announcing that Universal Windows Platform (UWP) apps would be the focus for Microsoft's gaming in the future.<ref>{{Cite news |url=https://www.theguardian.com/technology/2016/mar/01/microsoft-to-unify-pc-and-xbox-one-platforms-ending-fixed-console-hardware |title=Microsoft to unify PC and Xbox One platforms, ending fixed console hardware |first=Keith |last=Stuart |work=[[TheGuardian.com|The Guardian]] |publisher=[[Guardian Media Group]] |date=March 2016 |access-date=December 12, 2016 |archive-url=https://web.archive.org/web/20161217085439/https://www.theguardian.com/technology/2016/mar/01/microsoft-to-unify-pc-and-xbox-one-platforms-ending-fixed-console-hardware |archive-date=December 17, 2016 |url-status=live}}</ref> On January 24, 2017, Microsoft showcased Intune for Education at the [[BETT]] 2017 education technology conference in [[London]].<ref>{{Cite web |last1=Mehdi |first1=Yusuf |title=Announcing Intune for Education & new Windows 10 PCs for school starting at $189 |url=https://blogs.windows.com/windowsexperience/2017/01/24/announcing-intune-education-new-windows-10-pcs-school-starting-189/#bdsoyDTQ4EQqK1Lg.97 |website=The Official Microsoft Blog |access-date=January 25, 2017 |date=January 24, 2017 |archive-url=https://web.archive.org/web/20170125192422/https://blogs.windows.com/windowsexperience/2017/01/24/announcing-intune-education-new-windows-10-pcs-school-starting-189/#bdsoyDTQ4EQqK1Lg.97 |archive-date=January 25, 2017 |url-status=live}}</ref> Intune for Education is a new cloud-based application and device management service for the education sector.<ref>{{cite news |url=https://techcrunch.com/2017/01/24/microsoft-launches-intune-for-education-to-counter-googles-chromebooks-in-schools/ |title=Microsoft launches Intune for Education to counter Google's Chromebooks in schools |work=TechCrunch |author=Frederic Lardinois |date=January 24, 2017 |access-date=January 25, 2017 |archive-url=https://web.archive.org/web/20170125065925/https://techcrunch.com/2017/01/24/microsoft-launches-intune-for-education-to-counter-googles-chromebooks-in-schools/ |archive-date=January 25, 2017 |url-status=live}}</ref> In May 2016, the company announced it was laying off 1,850 workers, and taking an impairment and restructuring charge of $950&nbsp;million.<ref name="WSJ: Microsoft to Streamline Smartphone Hardware Business" /> In June 2016, Microsoft announced a project named Microsoft Azure Information Protection. It aims to help enterprises protect their data as it moves between servers and devices.<ref>{{Cite news |url=https://techcrunch.com/2016/06/22/microsoft-announces-new-data-protection-tool-to-help-enterprises-secure-their-data/ |title=Microsoft announces new data protection tool to help enterprises secure their data |work=Tech Crunch |date=June 22, 2016 |access-date=June 23, 2016 |archive-url=https://web.archive.org/web/20160622190324/https://techcrunch.com/2016/06/22/microsoft-announces-new-data-protection-tool-to-help-enterprises-secure-their-data/ |archive-date=June 22, 2016 |url-status=live}}</ref> In November 2016, Microsoft joined the [[Linux Foundation]] as a Platinum member during Microsoft's Connect(); developer event in New York.<ref>{{Cite web |title=Microsoft has joined the Linux Foundation |url=https://www.linuxfoundation.org/announcements/microsoft-fortifies-commitment-to-open-source-becomes-linux-foundation-platinum |access-date=November 24, 2016 |archive-url=https://web.archive.org/web/20161125174704/https://www.linuxfoundation.org/announcements/microsoft-fortifies-commitment-to-open-source-becomes-linux-foundation-platinum |archive-date=November 25, 2016 |url-status=dead}}</ref> The cost of each Platinum membership is US$500,000 per year.<ref>{{Cite web |title=Microsoft joined linux foundation with yearly platinum membership |url=https://www.lockssl.com/microsoft-joins-linux-foundation/ |publisher=Lock SSL |access-date=November 24, 2016 |url-status=dead |archiveurl=https://web.archive.org/web/20170202005415/https://www.lockssl.com/microsoft-joins-linux-foundation/ |archivedate=February 2, 2017}}</ref> Some analysts deemed this unthinkable ten years prior, however, as in 2001 then-CEO Steve Ballmer called Linux "cancer".<ref>{{Cite web |url=https://www.theverge.com/2016/11/16/13651940/microsoft-linux-foundation-membership |title=Microsoft joins the Linux Foundation, 15 years after Ballmer called it 'cancer' |last=Warren |first=Tom |date=November 11, 2016 |work=[[The Verge]] |publisher=[[Vox Media]] |access-date=August 18, 2017 |archive-url=https://web.archive.org/web/20170816110931/https://www.theverge.com/2016/11/16/13651940/microsoft-linux-foundation-membership |archive-date=August 16, 2017 |url-status=live}}</ref> Microsoft planned to launch a preview of Intune for Education "in the coming weeks", with general availability scheduled for spring 2017, priced at $30 per device, or through volume licensing agreements.<ref>{{Cite news |url=https://www.neowin.net/news/microsoft-introduces-intune-for-education-promising-simple-setup-and-management-of-devices |title=Microsoft introduces Intune for Education, promising simple setup and management of devices |publisher=Neowin |author=Andy Weir |date=January 24, 2017 |access-date=January 25, 2017 |archive-url=https://web.archive.org/web/20170127080810/https://www.neowin.net/news/microsoft-introduces-intune-for-education-promising-simple-setup-and-management-of-devices |archive-date=January 27, 2017 |url-status=live}}</ref><br />
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[[File:Nokia & Microsoft Lumia devices.png|thumb|left|The [[Nokia Lumia 1320]], the [[Microsoft Lumia 535]] and the [[Nokia Lumia 530]], which all run on one of the now-discontinued [[Windows Phone]] operating systems]]<br />
In January 2018, Microsoft patched [[Windows 10]] to account for CPU problems related to [[Meltdown (security vulnerability)|Intel's Meltdown security breach]]. The patch led to issues with the [[Microsoft Azure]] virtual machines reliant on Intel's CPU architecture. On January 12, Microsoft released [[PowerShell|PowerShell Core 6.0]] for the [[macOS]] and [[Linux]] operating systems.<ref name="auto">{{Cite web |url=https://www.theregister.co.uk/2018/12/25/microsoft_year_in_review_2018/ |title=Microsoft's 2018, part 1: Open source, wobbly Windows and everyone's going to the cloud |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190103060059/https://www.theregister.co.uk/2018/12/25/microsoft_year_in_review_2018/ |archive-date=January 3, 2019 |url-status=live}}</ref> In February 2018, Microsoft killed notification support for their [[Windows Phone]] devices which effectively ended firmware updates for the discontinued devices.<ref name="auto" /> In March 2018, Microsoft recalled [[Windows 10 editions#Discontinued editions|Windows 10 S]] to change it to a mode for the Windows operating system rather than a separate and unique operating system. In March the company also established guidelines that censor users of [[Office 365]] from using [[profanity]] in private documents.<ref name="auto" /> In April 2018, Microsoft released the source code for Windows [[File Manager (Windows)|File Manager]] under the [[MIT License]] to celebrate the program's 20th anniversary. In April the company further expressed willingness to embrace open source initiatives by announcing [[Azure Sphere]] as its own derivative of the [[Linux]] operating system.<ref name="auto" /> In May 2018, Microsoft partnered with 17 American intelligence agencies to develop [[cloud computing]] products. The project is dubbed "Azure Government" and has ties to the [[Joint Enterprise Defense Infrastructure]] (JEDI) surveillance program.<ref name="auto" /> On June 4, 2018, Microsoft officially announced the acquisition of [[GitHub]] for $7.5&nbsp;billion, a deal that closed on October 26, 2018.<ref>{{Cite web |url=https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/ |title=Microsoft to acquire GitHub for $7.5 billion |last= |first= |date=June 4, 2018 |website=Microsoft |access-date= |archive-url=https://web.archive.org/web/20180604142244/https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/ |archive-date=June 4, 2018 |url-status=live}}</ref><ref>{{Cite web |url=https://www.msn.com/en-us/news/technology/microsoft-completes-github-acquisition/ar-BBOVVOT |title=Microsoft completes GitHub acquisition |website=www.msn.com |access-date=April 10, 2019 |archive-url=https://web.archive.org/web/20190112212059/https://www.msn.com/en-us/news/technology/microsoft-completes-github-acquisition/ar-BBOVVOT |archive-date=January 12, 2019 |url-status=dead }}</ref> On July 10, 2018, Microsoft revealed the [[Microsoft Surface Go|Surface Go]] platform to the public. Later in the month it converted [[Microsoft Teams]] to [[Gratis versus libre|gratis]].<ref name="auto" /> In August 2018, Microsoft released two projects called Microsoft AccountGuard and Defending Democracy. It also unveiled [[Qualcomm Snapdragon|Snapdragon 850]] compatibility for [[Windows 10]] on the [[ARM architecture]].<ref>{{Cite news |last1=Hackett |first1=Robert |title=Microsoft Offers Free Cybersecurity Tools to Political Candidates—But You've Got to Be a Microsoft Customer |url=http://fortune.com/2018/08/21/microsoft-free-cybersecurity-tools-midterm-election-facebook-google/ |access-date=August 24, 2018 |date=August 21, 2018 |archive-url=https://web.archive.org/web/20180822112819/http://fortune.com/2018/08/21/microsoft-free-cybersecurity-tools-midterm-election-facebook-google/ |archive-date=August 22, 2018 |url-status=live}}</ref><ref>{{cite news |last1=Lerman |first1=Rachel |title=Microsoft releases new security tools for political campaigns to combat hacking attempts |url=https://www.seattletimes.com/business/microsoft/microsoft-releases-new-security-tools-for-political-campaigns-to-combat-hacking-attempts/ |access-date=August 24, 2018 |newspaper=The Seattle Times |date=August 20, 2018 |archive-url=https://web.archive.org/web/20180824102040/https://www.seattletimes.com/business/microsoft/microsoft-releases-new-security-tools-for-political-campaigns-to-combat-hacking-attempts/ |archive-date=August 24, 2018 |url-status=live}}</ref><ref name="auto" /><br />
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[[File:Apollo 11 astronaut Buzz Aldrin tries out Microsoft HoloLens (29794543715).jpg|thumb|upright|[[Apollo 11]] astronaut [[Buzz Aldrin]] using a [[Microsoft HoloLens]] mixed reality headset in September 2016]]<br />
In August 2018, [[Toyota Tsusho]] began a partnership with Microsoft to create [[fish farming]] tools using the Microsoft Azure application suite for [[Internet of things]] (IoT) technologies related to water management. Developed in part by researchers from [[Kindai University]], the water pump mechanisms use [[artificial intelligence]] to count the number of fish on a [[conveyor belt]], analyze the number of fish, and deduce the effectiveness of water flow from the data the fish provide. The specific [[computer program]]s used in the process fall under the Azure Machine Learning and the Azure IoT Hub platforms.<ref>{{Cite web |url=https://www.theregister.co.uk/2018/09/01/ai_roundup_310818/ |title=Google goes bilingual, Facebook fleshes out translation and TensorFlow is dope&nbsp;— And, Microsoft is assisting fish farmers in Japan |access-date=September 2, 2018 |archive-url=https://web.archive.org/web/20180902114415/https://www.theregister.co.uk/2018/09/01/ai_roundup_310818/ |archive-date=September 2, 2018 |url-status=live}}</ref> In September 2018, Microsoft discontinued [[Skype|Skype Classic]].<ref name="auto" /> On October 10, 2018, Microsoft joined the [[Open Invention Network]] community despite holding more than 60,000 patents.<ref>{{Cite web |url=https://www.theregister.co.uk/2018/10/10/microsoft_open_invention_network/ |title=Microsoft has signed up to the Open Invention Network. We repeat. Microsoft has signed up to the OIN |access-date=October 14, 2018 |archive-url=https://web.archive.org/web/20181011123124/https://www.theregister.co.uk/2018/10/10/microsoft_open_invention_network/ |archive-date=October 11, 2018 |url-status=live}}</ref> In November 2018, Microsoft agreed to supply 100,000 [[Microsoft HoloLens]] headsets to the [[United States Armed Forces|United States military]] in order to "increase lethality by enhancing the ability to detect, decide and engage before the enemy."<ref>{{Cite web |url=https://www.theregister.co.uk/2018/11/29/microsoft_military_money/ |title=See this, Google? Microsoft happy to take a half-billion in sweet, sweet US military money to 'increase lethality' |access-date=November 30, 2018 |archive-url=https://web.archive.org/web/20181130140427/https://www.theregister.co.uk/2018/11/29/microsoft_military_money/ |archive-date=November 30, 2018 |url-status=live}}</ref> In November 2018, Microsoft introduced Azure Multi-Factor Authentication for Microsoft Azure.<ref name="R1BDM">{{Cite web |url=https://www.theregister.co.uk/2018/12/28/microsoft_2018_in_review_part_2/ |title=Microsoft's 2018, part 2: Azure data centres heat up and Windows 10? It burns! It burns! |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190104072728/https://www.theregister.co.uk/2018/12/28/microsoft_2018_in_review_part_2/ |archive-date=January 4, 2019 |url-status=live}}</ref> In December 2018, Microsoft announced [[Project Mu]], an [[open source]] release of the [[Unified Extensible Firmware Interface]] (UEFI) core used in [[Microsoft Surface]] and [[Hyper-V]] products. The project promotes the idea of [[Project Mu|Firmware as a Service]].<ref>{{Cite web |url=https://betanews.com/2018/12/20/microsoft-project-mu/ |title=Microsoft announces Project Mu, an open-source release of the UEFI core |access-date=December 22, 2018 |archive-url=https://web.archive.org/web/20181221230714/https://betanews.com/2018/12/20/microsoft-project-mu/ |archive-date=December 21, 2018 |url-status=live}}</ref> In the same month, Microsoft announced the [[open source]] implementation of [[Windows Forms]] and the [[Windows Presentation Foundation]] (WPF) which will allow for further movement of the company toward the transparent release of key frameworks used in developing Windows desktop applications and software. December also saw the company discontinue the [[Microsoft Edge]] project in favor of [[Chromium (web browser)|Chromium]] backends for their browsers.<ref name="R1BDM" /><br />
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February 20, 2019 Microsoft Corp said it will offer its cyber security service AccountGuard to 12 new markets in Europe including Germany, France and Spain, to close security gaps and protect customers in political space from hacking.<ref>[https://www.reuters.com/article/us-microsoft-cyber-europe/microsoft-expands-political-security-service-to-12-european-countries-idUSKCN1Q90GF Microsoft expands political security service to 12 European countries] {{Webarchive|url=https://web.archive.org/web/20190220093504/https://www.reuters.com/article/us-microsoft-cyber-europe/microsoft-expands-political-security-service-to-12-european-countries-idUSKCN1Q90GF |date=February 20, 2019}}, Reuters (February 20, 2019)</ref> In February 2019, hundreds of Microsoft employees protested the company's [[war profiteering]] from a $480&nbsp;million contract to develop [[virtual reality headset]]s for the [[United States Army]].<ref>{{Cite news |url=https://www.theguardian.com/technology/2019/feb/22/microsoft-protest-us-army-augmented-reality-headsets |title='We won't be war profiteers': Microsoft workers protest $480m army contract |newspaper=The Guardian |date=February 22, 2019 |last1=Wong |first1=Julia Carrie |access-date=February 23, 2019 |archive-url=https://web.archive.org/web/20190223133132/https://www.theguardian.com/technology/2019/feb/22/microsoft-protest-us-army-augmented-reality-headsets |archive-date=February 23, 2019 |url-status=live}}</ref><br />
<br />
On March 26, 2020 Microsoft announced it was acquiring Affirmed Networks for about $1.35&nbsp;billion.<ref>{{Cite news|last=Investor's Business Daily|url=https://www.investors.com/news/technology/microsoft-stock-reacts-head-scratcher-acquisition/|title=Microsoft Stock Reacts To 'Head-Scratcher' Acquisition {{!}} Investor's Business Daily|date=March 27, 2020|work=Investor's Business Daily|access-date=March 30, 2020|language=en-US}}</ref><ref>{{Cite web|url=https://blogs.microsoft.com/blog/2020/03/26/microsoft-announces-agreement-to-acquire-affirmed-networks-to-deliver-new-opportunities-for-a-global-5g-ecosystem/|title=Microsoft announces agreement to acquire Affirmed Networks to deliver new opportunities for a global 5G ecosystem|date=March 26, 2020|website=The Official Microsoft Blog|language=en-US|access-date=March 30, 2020}}</ref><br />
<br />
Due to the [[COVID-19 pandemic]], Microsoft closed all of its retail stores indefinitely due to health concerns.<ref>{{cite web|url=https://www.businessinsider.com/microsoft-closing-retail-locations-novel-coronavirus-covid-2020-3|title=Microsoft is closing its retail stores around the world indefinitely because of the coronavirus crisis|publisher=[[Business Insider]]|accessdate=March 17, 2020}}</ref><br />
<br />
== Corporate affairs ==<br />
{{See also|Criticism of Microsoft|Internet censorship in China|Embrace, extend, and extinguish}}<br />
<br />
=== Board of directors ===<br />
The company is run by a [[board of directors]] made up of mostly company outsiders, as is customary for publicly traded companies. Members of the board of directors as of January 2018 are [[Bill Gates]], [[Satya Nadella]], [[Reid Hoffman]], Hugh Johnston, Teri List-Stoll, [[Charles Noski]], [[Helmut Panke]], [[Sandi Peterson]], [[Penny Pritzker]], [[Charles Scharf]], [[Arne Sorenson]], [[John W. Stanton]], [[John W. Thompson]] and [[Padmasree Warrior]].<ref>{{Cite press release |url=https://www.microsoft.com/en-us/Investor/corporate-governance/board-of-directors.aspx |title=Microsoft Board of Directors |work=Microsoft News Center |publisher=Microsoft |access-date=July 28, 2019 |archive-url=https://web.archive.org/web/20190722145514/https://www.microsoft.com/en-us/Investor/corporate-governance/board-of-directors.aspx |archive-date=July 22, 2019 |url-status=live}}</ref> Board members are elected every year at the annual shareholders' meeting using a majority vote system. There are five committees within the board which oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles financial matters such as proposing mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters including nomination of the board; and the Antitrust Compliance Committee, which attempts to prevent company practices from violating [[Competition law|antitrust]] laws.<ref>{{Cite web |title=Microsoft Corporation Corporate Governance Guidelines |url=https://www.microsoft.com/about/companyinformation/corporategovernance/guidelines.mspx |publisher=Microsoft |date=July 1, 2009 |access-date=July 18, 2010 |archive-url=https://web.archive.org/web/20100410160421/http://www.microsoft.com/about/companyinformation/corporategovernance/guidelines.mspx |archive-date=April 10, 2010 |url-status=dead}}</ref><br />
<br />
On March 13, 2020, Gates announced that he is leaving the board of directors of Microsoft and [[Berkshire Hathaway]] in order to focus more on his philanthropic efforts. According to Aaron Tilley of ''[[The Wall Street Journal]]'' this is "marking the biggest boardroom departure in the tech industry since the death of longtime rival and Apple Inc. co-founder [[Steve Jobs]]."<ref>https://www.wsj.com/articles/bill-gates-to-leave-boards-of-microsoft-and-berkshire-hathaway-11584135172</ref><br />
<br />
=== Financial ===<br />
[[File:Microsoft 5-Year Stock History.svg|upright=1.6|thumb|Five year history graph of {{NASDAQ|MSFT}} stock on July 17, 2013<ref>{{Cite web |url=http://zenobank.com/index.php?symbol=MSFT&page=quotesearch |archive-url=https://web.archive.org/web/20081030114740/http://zenobank.com/index.php?symbol=MSFT&page=quotesearch |url-status=dead |archive-date=October 30, 2008 |title=Five year history graph of (NASDAQ:MSFT) stock |work=ZenoBank |publisher=AlphaTrade |date=September 29, 2009 |access-date=September 29, 2009}}</ref>]]<br />
When Microsoft went public and launched its [[Initial public offering|Initial Public Offering]] (IPO) in 1986, the opening [[stock]] price was $21; after the [[trading day]], the price closed at $27.75. As of July 2010, with the company's nine [[stock split]]s, any IPO [[share (finance)|shares]] would be multiplied by 288; if one were to buy the IPO today, given the splits and other factors, it would cost about 9&nbsp;cents.<ref name="Allan 2001" />{{Rp|235–236|date=November 2012}}<ref>{{Cite web |url=http://blog.seattlepi.com/microsoft/archives/102018.asp |work=Seattle Post-Intelligencer |publisher=Hearst Seattle Media, LLC |date=March 14, 1986 |title=Microsoft stock is red hot on first trading day |last=Monkman |first=Carol Smith |page=B9 |access-date=July 18, 2010 |archive-url=https://web.archive.org/web/20100221224106/http://blog.seattlepi.com/microsoft/archives/102018.asp |archive-date=February 21, 2010 |url-status=live}}</ref><ref>{{Cite web |url=http://performance.morningstar.com/stock/performance-return.action?p=dividend_split_page&t=MSFT&region=USA&culture=en-US&s=SPYZ |title=MSFT stock performance and split info |publisher=Morningstar, Inc. |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20110510012046/http://performance.morningstar.com/stock/performance-return.action?p=dividend_split_page&t=MSFT&region=USA&culture=en-US&s=SPYZ |archive-date=May 10, 2011 |url-status=live}}</ref> The stock price peaked in 1999 at around $119 ($60.928, adjusting for splits).<ref name="stocksheet">{{Cite web |title=Microsoft stock price spreadsheet from Microsoft investor relations |url=http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls |format=xls |publisher=Microsoft |access-date=August 18, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20091010091835/http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls |archivedate=October 10, 2009 |df=}}</ref> The company began to offer a [[dividend]] on January 16, 2003, starting at eight cents per share for the fiscal year followed by a dividend of sixteen cents per share the subsequent year, switching from yearly to quarterly dividends in 2005 with eight cents a share per quarter and a [[special dividend|special one-time payout]] of three dollars per share for the second quarter of the fiscal year.<ref name="stocksheet" /><ref name="dividendfaq">{{Cite web |title=Dividend Frequently Asked Questions |url=https://www.microsoft.com/msft/FAQ/dividend.mspx |publisher=Microsoft |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080720122305/http://www.microsoft.com/msft/FAQ/dividend.mspx |archive-date=July 20, 2008 |url-status=dead}}</ref> Though the company had subsequent increases in dividend payouts, the price of Microsoft's stock remained steady for years.<ref name="dividendfaq" /><ref>{{Cite web |title=Yahoo MSFT stock chart |url=https://finance.yahoo.com/q/bc?s=MSFT&t=my |publisher=Yahoo Finance |access-date=December 13, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080123064835/https://finance.yahoo.com/q/bc?s=MSFT&t=my |archivedate=January 23, 2008}}</ref><br />
<br />
[[Standard & Poor's]] and [[Moody's Investors Service]] have both given a AAA rating to Microsoft, whose assets were valued at $41&nbsp;billion as compared to only $8.5&nbsp;billion in unsecured debt. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25&nbsp;billion with relatively low borrowing rates compared to [[government bond]]s.<ref>{{cite news |url=https://www.reuters.com/article/2011/02/04/us-microsoft-bonds-idUSTRE7128EZ20110204 |title=Microsoft sells $2.25&nbsp;billion of debt at low rates |work=Reuters |date=February 4, 2011 |access-date=July 1, 2017 |archive-url=https://web.archive.org/web/20151107042216/http://www.reuters.com/article/2011/02/04/us-microsoft-bonds-idUSTRE7128EZ20110204 |archive-date=November 7, 2015 |url-status=live}}</ref> For the first time in 20 years [[Apple Inc.]] surpassed Microsoft in Q1 2011 quarterly profits and revenues due to a slowdown in PC sales and continuing huge losses in Microsoft's Online Services Division (which contains its search engine [[Bing (search engine)|Bing]]). Microsoft profits were $5.2&nbsp;billion, while Apple Inc. profits were $6&nbsp;billion, on revenues of $14.5&nbsp;billion and $24.7&nbsp;billion respectively.<ref>{{Cite web |first=Charles |last=Arthur |url=https://www.theguardian.com/technology/2011/apr/28/microsoft-falls-behind-apple |title=Microsoft falls behind Apple for first time in 20 years |website=[[TheGuardian.com|The Guardian]] |publisher=[[Guardian Media Group]] |date=April 28, 2011 |access-date=May 11, 2011 |location=London |archive-url=https://web.archive.org/web/20131019115501/http://www.theguardian.com/technology/2011/apr/28/microsoft-falls-behind-apple |archive-date=October 19, 2013 |url-status=live}}</ref> Microsoft's Online Services Division has been continuously loss-making since 2006 and in Q1 2011 it lost $726&nbsp;million. This follows a loss of $2.5&nbsp;billion for the year 2010.<ref>{{Cite web |last=MG Siegler Apr 29 |first=2011 |url=https://techcrunch.com/2011/04/29/microsoft-internet-bloodbath |title=When Will Microsoft's Internet Bloodbath End? |publisher=Techcrunch.com |date=April 29, 2011 |access-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110510073301/http://techcrunch.com/2011/04/29/microsoft-internet-bloodbath/ |archive-date=May 10, 2011 |url-status=live}}</ref><br />
<br />
On July 20, 2012, Microsoft posted its first quarterly loss ever, despite earning record revenues for the quarter and fiscal year, with a net loss of $492&nbsp;million due to a [[Write-off#Writedown|writedown]] related to the advertising company [[aQuantive]], which had been acquired for $6.2&nbsp;billion back in 2007.<ref>{{Cite web |last=White |first=Martha |title=Microsoft reports first quarterly loss ever |url=http://marketday.msnbc.msn.com/_news/2012/07/19/12837611-microsoft-reports-first-quarterly-loss-ever?lite |access-date=July 20, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120720121702/http://marketday.msnbc.msn.com/_news/2012/07/19/12837611-microsoft-reports-first-quarterly-loss-ever?lite |archivedate=July 20, 2012}}</ref> As of January 2014, Microsoft's market capitalization stood at $314B,<ref>{{Cite web |title=Microsoft Overview |url=http://www.marketwatch.com/investing/stock/msft/ |publisher=Marketwatch |access-date=February 2, 2014 |archive-url=https://web.archive.org/web/20140202080137/http://www.marketwatch.com/investing/stock/msft |archive-date=February 2, 2014 |url-status=live}}</ref> making it the 8th largest company in the world by market capitalization.<ref>{{Cite web |title=Global Top 100 Companies |url=http://www.pwc.com/gx/en/audit-services/capital-market/publications/top100-market-capitalisation.jhtml |publisher=PWC |access-date=February 2, 2014 |archive-url=https://web.archive.org/web/20140212041605/http://www.pwc.com/gx/en/audit-services/capital-market/publications/top100-market-capitalisation.jhtml |archive-date=February 12, 2014 |url-status=live}}</ref> On November 14, 2014, Microsoft overtook [[ExxonMobil]] to become the second most-valuable company by market capitalization, behind only [[Apple Inc.]] Its total market value was over $410B&nbsp;— with the stock price hitting $50.04 a share, the highest since early 2000.<ref>{{Cite web |title=Microsoft Surpasses Exxon as 2nd Most Valuable Co. |url=https://www.nytimes.com/aponline/2014/11/14/business/ap-us-microsoft-no-2.html |publisher=AssociatedPress |access-date=November 14, 2014 |archive-url=https://web.archive.org/web/20150502160225/http://www.nytimes.com/aponline/2014/11/14/business/ap-us-microsoft-no-2.html |archive-date=May 2, 2015 |url-status=live}}</ref> In 2015, [[Reuters]] reported that Microsoft Corp had earnings abroad of $76.4&nbsp;billion which were untaxed by the [[Internal Revenue Service]]. Under U.S. law, corporations don't pay income tax on overseas profits until the profits are brought into the United States.<ref>{{Cite news |url=https://www.reuters.com/article/2014/04/09/us-usa-tax-offshore-idUSBREA3729V20140409 |title=Untaxed U.S. corporate profits held overseas top $2.1 trillion: study |newspaper=Reuters |date=April 9, 2014 |access-date=July 1, 2017 |archive-url=https://web.archive.org/web/20151114065547/http://www.reuters.com/article/2014/04/09/us-usa-tax-offshore-idUSBREA3729V20140409 |archive-date=November 14, 2015 |url-status=live}}</ref><br />
<br />
{| class="wikitable float-left" style="text-align: right;"<br />
!Year<br />
!Revenue<br />in mil. US$<ref name=":2">{{Cite web |url=https://www.microsoft.com/en-us/Investor/annual-reports.aspx |title=Microsoft Investor Relations&nbsp;— Annual Reports |website=www.microsoft.com |language=en |access-date=November 7, 2018 |archive-url=https://web.archive.org/web/20181107145159/https://www.microsoft.com/en-us/Investor/annual-reports.aspx |archive-date=November 7, 2018 |url-status=live}}</ref><br />
!Net income<br />in mil. US$<ref name=":2" /><br />
!Total Assets<br />in mil. US$<ref name=":2" /><br />
!Employees<ref name=":2" /><br />
|-<br />
| 2005<br />
| 39,788<br />
| 12,254<br />
| 70,815<br />
| 61,000<br />
|-<br />
| 2006<br />
| 44,282<br />
| 12,599<br />
| 69,597<br />
| 71,000<br />
|-<br />
| 2007<br />
| 51,122<br />
| 14,065<br />
| 63,171<br />
| 79,000<br />
|-<br />
| 2008<br />
| 60,420<br />
| 17,681<br />
| 72,793<br />
| 91,000<br />
|-<br />
| 2009<br />
| 58,437<br />
| 14,569<br />
| 77,888<br />
| 93,000<br />
|-<br />
| 2010<br />
| 62,484<br />
| 18,760<br />
| 86,113<br />
| 89,000<br />
|-<br />
| 2011<br />
| 69,943<br />
| 23,150<br />
| 108,704<br />
| 90,000<br />
|-<br />
| 2012<br />
| 73,723<br />
| 16,978<br />
| 121,271<br />
| 94,000<br />
|-<br />
| 2013<br />
| 77,849<br />
| 21,863<br />
| 142,431<br />
| 99,000<br />
|-<br />
| 2014<br />
| 86,833<br />
| 22,074<br />
| 172,384<br />
| 128,000<br />
|-<br />
| 2015<br />
| 93,580<br />
| 12,193<br />
| 174,472<br />
| 118,000<br />
|-<br />
| 2016<br />
| 91,154<br />
| 20,539<br />
| 193,468<br />
| 114,000<br />
|-<br />
| 2017<br />
| 96,571<br />
| 25,489<br />
| 250,312<br />
| 124,000<br />
|-<br />
| 2018<br />
| 110,360<br />
| 16,571<br />
| 258,848<br />
| 131,000<br />
|-<br />
| 2019<br />
| 125,843<br />
| 39,240<br />
| 286,556<br />
| 144,106<br />
|}<br />
In November 2018, the company won a $480&nbsp;million military contract with the U.S. government to bring [[augmented reality]] (AR) headset technology into the weapon repertoires of American soldiers. The two-year contract may result in follow-on orders of more than 100,000 headsets, according to documentation describing the bidding process. One of the contract's tag lines for the augmented reality technology seems to be its ability to enable "25 bloodless battles before the 1st battle", suggesting that actual combat training is going to be an essential aspect of the augmented reality headset capabilities.<ref>{{Cite news |url=https://techcrunch.com/2018/11/28/microsoft-wins-480m-military-contract-to-outfit-soldiers-with-hololens-ar-tech/ |title=Microsoft wins $480M military contract to outfit soldiers with HoloLens AR tech |work=TechCrunch |access-date=November 29, 2018 |language=en-US |archive-url=https://web.archive.org/web/20181129072828/https://techcrunch.com/2018/11/28/microsoft-wins-480m-military-contract-to-outfit-soldiers-with-hololens-ar-tech/ |archive-date=November 29, 2018 |url-status=live}}</ref><br />
<br />
=== Marketing ===<br />
[[File:Windows 8 Launch Event in Akihabara, Tokyo.jpg|thumb|[[Windows 8]] Launch Event in [[Akihabara]], Tokyo on October 25, 2012]]<br />
In 2004, Microsoft commissioned research firms to do independent studies comparing the [[total cost of ownership]] (TCO) of [[Windows Server 2003]] to [[Linux]]; the firms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company (i.e. lower TCO).<ref>{{Cite web |url=http://www.seattlepi.com/business/158237_msftresearch27.html |title=Studies on Linux help their patron: Microsoft |last=Bishop |first=Todd |work=Seattle Post-Intelligencer |publisher=Hearst Seattle Media, LLC |date=January 27, 2004 |access-date=July 16, 2010 |archive-url=https://web.archive.org/web/20101205010533/http://www.seattlepi.com/business/158237_msftresearch27.html |archive-date=December 5, 2010 |url-status=live}}</ref> This spurred a wave of related studies; a study by the [[Yankee Group]] concluded that upgrading from one version of Windows Server to another costs a fraction of the [[switching barriers|switching costs]] from Windows Server to Linux, although companies surveyed noted the increased security and reliability of Linux servers and concern about being locked into using Microsoft products.<ref>{{Cite web |url=http://www.microsoft-watch.com/content/operating_systems/yankee_independently_pits_windows_tco_vs_linux_tco.html |archive-url=https://archive.today/20130104134612/http://www.microsoft-watch.com/content/operating_systems/yankee_independently_pits_windows_tco_vs_linux_tco.html |url-status=dead |archive-date=January 4, 2013 |title=Yankee Independently Pits Windows TCO vs. Linux TCO |last=Foley |first=Mary Jo |work=eWeek |date=March 24, 2004 |access-date=July 14, 2010}}</ref> Another study, released by the [[Open Source Development Labs]], claimed that the Microsoft studies were "simply outdated and one-sided" and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons.<ref>{{Cite web |url=http://www.vnunet.com/vnunet/news/2150210/linux-fans-hit-back-microsoft |title=Linux fans hit back at Microsoft TCO claims |last=Jaques |first=Robert |work=vnunet.com |date=February 13, 2006 |access-date=August 18, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080724013740/http://www.vnunet.com/vnunet/news/2150210/linux-fans-hit-back-microsoft |archivedate=July 24, 2008 |df=}}</ref><br />
<br />
As part of the "Get the Facts" campaign, Microsoft highlighted the [[.NET Framework]] trading platform that it had developed in partnership with [[Accenture]] for the [[London Stock Exchange]], claiming that it provided "[[High availability|five nines]]" reliability. After suffering extended downtime and unreliability<ref>{{cite news |url=https://www.telegraph.co.uk/finance/markets/4676369/Seven-hour-LSE-blackout-caused-by-double-glitch.html |newspaper=[[The Daily Telegraph|The Telegraph]] |title=Seven-hour LSE blackout caused by double glitch |first=Rowena |last=Mason |date=September 10, 2008 |location=London |access-date=April 3, 2018 |archive-url=https://web.archive.org/web/20171225225348/http://www.telegraph.co.uk/finance/markets/4676369/Seven-hour-LSE-blackout-caused-by-double-glitch.html |archive-date=December 25, 2017 |url-status=live}}</ref><ref>{{Cite news |work=[[BBC News Online]] |publisher=BBC |url=http://news.bbc.co.uk/1/hi/business/8380607.stm |title=London Stock Exchange trading hit by technical glitch |date=November 26, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20130726144134/http://news.bbc.co.uk/1/hi/business/8380607.stm |archive-date=July 26, 2013 |url-status=live}}</ref> the London Stock Exchange announced in 2009 that it was planning to drop its Microsoft solution and switch to a Linux-based one in 2010.<ref>{{Cite web |publisher=ITWire |url=http://www.itwire.com/opinion-and-analysis/the-linux-distillery/28359-london-stock-exchange-gets-the-facts-and-dumps-windows-for-linux |title=London Stock Exchange gets the facts and dumps Windows for Linux |first=David M. |last=Williams |date=October 8, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20110716005714/http://www.itwire.com/opinion-and-analysis/the-linux-distillery/28359-london-stock-exchange-gets-the-facts-and-dumps-windows-for-linux |archive-date=July 16, 2011 |url-status=live}}</ref><ref>{{Cite web |publisher=[[Slashdot]] |url=http://linux.slashdot.org/story/09/10/06/1742203/London-Stock-Exchange-Rejects-NET-For-Open-Source |title=London Stock Exchange Rejects .NET For Open Source |date=October 6, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20110811012038/http://linux.slashdot.org/story/09/10/06/1742203/London-Stock-Exchange-Rejects-NET-For-Open-Source |archive-date=August 11, 2011 |url-status=live}}</ref><br />
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In 2012, Microsoft hired a political pollster named Mark Penn, whom ''The New York Times'' called "famous for bulldozing" his political opponents<ref>{{Cite web |url=https://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?_r=0 |work=The New York Times |first1=Nick |last1=Wingfield |title=Microsoft Battles Google by Hiring Political Brawler Mark Penn |date=December 14, 2012 |access-date=February 19, 2017 |archive-url=https://web.archive.org/web/20170312135416/http://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?_r=0 |archive-date=March 12, 2017 |url-status=live}}</ref> as Executive Vice-President, Advertising and Strategy. Penn created a series of negative advertisements targeting one of Microsoft's chief competitors, [[Google]]. The advertisements, called "[[Scroogled]]", attempt to make the case that Google is "screwing" consumers with search results rigged to favor Google's paid advertisers, that [[Gmail]] violates the privacy of its users to place ad results related to the content of their emails and shopping results, which favor Google products. Tech publications like TechCrunch have been highly critical of the advertising campaign,<ref>{{cite news |url=https://techcrunch.com/2013/02/10/scroogled-why-so-negative-microsoft/ |title=Scroogled: Why So Negative, Microsoft? |work=TechCrunch |date=February 10, 2013 |access-date=April 18, 2014 |archive-url=https://web.archive.org/web/20140317120624/http://techcrunch.com/2013/02/10/scroogled-why-so-negative-microsoft/ |archive-date=March 17, 2014 |url-status=live}}</ref> while Google employees have embraced it.<ref>{{Cite web |url=https://www.forbes.com/sites/kashmirhill/2013/11/21/googlers-love-microsofts-scroogled-gear-mug-and-shirts-sell-out/ |title=Googlers Love Microsoft's 'Scroogled' Gear. Mug and Shirts Sell Out. |first=Kashmir |last=Hill |date=November 21, 2013 |work=Forbes |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20170729205754/https://www.forbes.com/sites/kashmirhill/2013/11/21/googlers-love-microsofts-scroogled-gear-mug-and-shirts-sell-out/ |archive-date=July 29, 2017 |url-status=live}}</ref><br />
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=== Layoffs ===<br />
{{Main|Criticism of Microsoft}}<br />
In July 2014, Microsoft announced plans to lay off 18,000 employees. Microsoft employed 127,104 people as of June 5, 2014, making this about a 14 percent reduction of its workforce as the biggest Microsoft lay off ever. This included 12,500 professional and factory personnel. Previously, Microsoft had eliminated 5,800 jobs in 2009 in line with the [[Great Recession]] of 2008–2017.<ref>{{Cite web |url=http://www.thejakartapost.com/news/2014/07/17/microsoft-cut-18000-jobs-over-next-year.html |title=Microsoft to cut up to 18,000 jobs over next year |date=July 17, 2014 |access-date=July 17, 2014 |archive-url=https://web.archive.org/web/20140727205526/http://www.thejakartapost.com/news/2014/07/17/microsoft-cut-18000-jobs-over-next-year.html |archive-date=July 27, 2014 |url-status=live}}</ref><ref>{{Cite web |title=Microsoft Layoffs Greater Than Expected: Up to 18,000 Jobs Being Cut |url=http://www.gamespot.com/articles/microsoft-layoffs-greater-than-expected-up-to-18-0/1100-6421171/ |publisher=Gamespot |access-date=August 10, 2014 |date=July 17, 2014 |archive-url=https://web.archive.org/web/20140722064908/http://www.gamespot.com/articles/microsoft-layoffs-greater-than-expected-up-to-18-0/1100-6421171/ |archive-date=July 22, 2014 |url-status=live}}</ref> In September 2014, Microsoft laid off 2,100 people, including 747 people in the Seattle–Redmond area, where the company is headquartered. The firings came as a second wave of the layoffs that were previously announced. This brought the total number to over 15,000 out of the 18,000 expected cuts.<ref>By Alex Wilhelm, TechCrunch. "[https://techcrunch.com/2014/09/18/microsoft-pulls-the-trigger-on-2100-more-layoffs/Microsoft Lays Off 2,100 More Employees]." September 18, 2014. September 18, 2014.</ref> In October 2014, Microsoft revealed that it was almost done with the elimination of 18,000 employees, which was its largest-ever layoff sweep.<ref>{{Cite web |last1=Perez |first1=Juan Carlos |title=Microsoft is 'almost' done with its largest-ever layoff sweep |url=http://www.computerworld.com/article/2840872/microsoft-is-almost-done-with-its-largest-ever-layoff-sweep.html |website=[[Computerworld]] |publisher=[[International Data Group]] |date=October 29, 2014 |access-date=November 10, 2014 |archive-url=https://web.archive.org/web/20141104135846/http://www.computerworld.com/article/2840872/microsoft-is-almost-done-with-its-largest-ever-layoff-sweep.html |archive-date=November 4, 2014 |url-status=live}}</ref> In July 2015, Microsoft announced another 7,800 job cuts in the next several months.<ref>{{Cite web |url=https://www.engadget.com/2015/07/08/microsoft-job-cuts-2015/ |title=Microsoft plans 7,800 layoffs, $7.8 billion Nokia write-down |first=Aaron |last=Souppouris |access-date=July 8, 2014 |archive-url=https://web.archive.org/web/20150711025745/http://www.engadget.com/2015/07/08/microsoft-job-cuts-2015/ |archive-date=July 11, 2015 |url-status=live}}</ref> In May 2016, Microsoft announced another 1,850 job cuts mostly in (Nokia) mobile phone division. As a result, the company will record an impairment and restructuring charge of approximately $950&nbsp;million, of which approximately $200&nbsp;million will relate to severance payments.<ref>{{Cite web |url=http://www.prnewswire.com/news-releases/microsoft-announces-streamlining-of-smartphone-hardware-business-300274560.html |title=Microsoft announces streamlining of smartphone hardware business |first=Microsoft |last=Corp. |publisher= |access-date=November 8, 2016 |archive-url=https://web.archive.org/web/20161202052847/http://www.prnewswire.com/news-releases/microsoft-announces-streamlining-of-smartphone-hardware-business-300274560.html |archive-date=December 2, 2016 |url-status=live}}</ref><br />
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=== United States government ===<br />
{{Main|Criticism of Microsoft}}<br />
Microsoft provides information about reported bugs in their software to intelligence agencies of the United States government, prior to the public release of the fix. A Microsoft spokesperson has stated that the corporation runs several programs that facilitate the sharing of such information with the U.S. government.<ref>{{Cite web |url=https://www.bloomberg.com/news/2013-06-14/u-s-agencies-said-to-swap-data-with-thousands-of-firms.html |title=U.S. Agencies Said to Swap Data With Thousands of Firms |work=Bloomberg |access-date=March 10, 2017 |archive-url=https://web.archive.org/web/20150112075940/http://www.bloomberg.com/news/2013-06-14/u-s-agencies-said-to-swap-data-with-thousands-of-firms.html |archive-date=January 12, 2015 |url-status=live}}</ref> Following media reports about [[PRISM (surveillance program)|PRISM]], NSA's massive electronic [[Mass surveillance|surveillance program]], in May 2013, several technology companies were identified as participants, including Microsoft.<ref>{{Cite web |first=Ryan W. |last=Neal |title=Snowden Reveals Microsoft PRISM Cooperation: Helped NSA Decrypt Emails, Chats, Skype Conversations |url=http://www.ibtimes.com/snowden-reveals-microsoft-prism-cooperation-helped-nsa-decrypt-emails-chats-skype-conversations |work=[[International Business Times]] |date=July 11, 2013 |access-date=November 15, 2013 |archive-url=https://web.archive.org/web/20131203124001/http://www.ibtimes.com/snowden-reveals-microsoft-prism-cooperation-helped-nsa-decrypt-emails-chats-skype-conversations |archive-date=December 3, 2013 |url-status=live}}</ref> According to leaks of said program, Microsoft joined the PRISM program in 2007.<ref>{{Cite web |last1=Greenwald |first1=Glenn |last2=MacAskill |first2=Ewen |title=NSA Prism program taps in to user data of Apple, Google and others |date=June 7, 2013 |work=[[The Guardian]] |publisher=Guardian News and Media Limited |url=https://www.theguardian.com/world/2013/jun/06/us-tech-giants-nsa-data |access-date=April 26, 2014 |archive-url=https://web.archive.org/web/20060818114650/http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data |archive-date=August 18, 2006 |url-status=live}}</ref> However, in June 2013, an official statement from Microsoft flatly denied their participation in the program: {{Quote | style=font-size:100% | text="We provide customer data only when we receive a legally binding order or subpoena to do so, and never on a voluntary basis. In addition we only ever comply with orders for requests about specific accounts or identifiers. If the government has a broader voluntary national security program to gather customer data, we don't participate in it."<ref>{{Cite web |last1=Johnson |first1=Kevin |last2=Martin |first2=Scott |last3=O'Donnell |first3=Jayne |last4=Winter |first4=Michael |title=Reports: NSA Siphons Data from 9 Major Net Firms |url=https://www.usatoday.com/story/news/2013/06/06/nsa-surveillance-internet-companies/2398345/ |access-date=June 6, 2013 |work=[[USA Today]] |date=June 15, 2013 |archive-url=https://web.archive.org/web/20130607113440/http://www.usatoday.com/story/news/2013/06/06/nsa-surveillance-internet-companies/2398345/ |archive-date=June 7, 2013 |url-status=live |df=mdy-all}}</ref>}}<br />
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During the first six months in 2013, Microsoft had received requests that affected between 15,000 and 15,999 accounts.<ref>{{Cite web |title=Microsoft, Facebook, Google and Yahoo release US surveillance requests |url=https://www.theguardian.com/world/2014/feb/03/microsoft-facebook-google-yahoo-fisa-surveillance-requests |work=[[The Guardian]] |date=February 3, 2014 |access-date=December 12, 2016 |archive-url=https://web.archive.org/web/20170106175615/https://www.theguardian.com/world/2014/feb/03/microsoft-facebook-google-yahoo-fisa-surveillance-requests |archive-date=January 6, 2017 |url-status=live}}</ref> In December 2013, the company made statement to further emphasize the fact that they take their customers' privacy and [[Information privacy|data protection]] very seriously, even saying that "government snooping potentially now constitutes an "[[advanced persistent threat]]," alongside sophisticated malware and cyber attacks".<ref>{{Cite web |last1=Smith |first1=Brad |title=Protecting customer data from government snooping |url=http://blogs.microsoft.com/blog/2013/12/04/protecting-customer-data-from-government-snooping/ |website=The Official Microsoft Blog |access-date=January 1, 2015 |date=December 4, 2013 |archive-url=https://web.archive.org/web/20141224072247/http://blogs.microsoft.com/blog/2013/12/04/protecting-customer-data-from-government-snooping/ |archive-date=December 24, 2014 |url-status=live}}</ref> The statement also marked the beginning of three-part program to enhance Microsoft's encryption and transparency efforts. On July 1, 2014, as part of this program they opened the first (of many) Microsoft Transparency Center, that provides "participating governments with the ability to review [[source code]] for our key products, assure themselves of their software integrity, and confirm there are no "[[Backdoor (computing)|back doors]]."<ref>{{Cite web |last1=Thomlinson |first1=Matt |title=Advancing our encryption and transparency efforts |url=http://blogs.microsoft.com/on-the-issues/2014/07/01/advancing-our-encryption-and-transparency-efforts/ |website=Microsoft on the Issues |access-date=January 1, 2015 |date=July 1, 2014 |archive-url=https://web.archive.org/web/20150101183639/http://blogs.microsoft.com/on-the-issues/2014/07/01/advancing-our-encryption-and-transparency-efforts/ |archive-date=January 1, 2015 |url-status=live}}</ref> Microsoft has also argued that the [[United States Congress]] should enact strong privacy regulations to protect consumer data.<ref>{{Cite web |last1=Heiner |first1=David |title=Request for Comment: Big Data and Consumer Privacy in the Internet Economy |url=http://www.ntia.doc.gov/files/ntia/microsoft.pdf |website=National Telecommunications and Information Administration |publisher=Microsoft |access-date=August 12, 2014 |archive-url=https://web.archive.org/web/20140814113914/http://www.ntia.doc.gov/files/ntia/microsoft.pdf |archive-date=August 14, 2014 |url-status=live}}</ref><br />
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In April 2016, the company [[Microsoft v. United States (2016)|sued the U.S. government]], arguing that secrecy orders were preventing the company from disclosing warrants to customers in violation of the company's and customers' rights. Microsoft argued that it was unconstitutional for the government to indefinitely ban Microsoft from informing its users that the government was requesting their emails and other documents, and that the [[Fourth Amendment to the United States Constitution|Fourth Amendment]] made it so people or businesses had the right to know if the government searches or seizes their property. On October 23, 2017, Microsoft said it would drop the lawsuit as a result of a policy change by the [[United States Department of Justice]] (DoJ). The DoJ had "changed data request rules on alerting Internet users about agencies accessing their information."<br />
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== Corporate identity ==<br />
=== Corporate culture ===<br />
Technical reference for developers and articles for various Microsoft magazines such as ''Microsoft Systems Journal'' (MSJ) are available through the [[Microsoft Developer Network]] (MSDN). MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software.<ref>{{Cite web |url=http://msdn.microsoft.com/en-us/ms123402.aspx?missingurl=%2fsubscriptions%2ffaq%2fdefault.aspx |publisher=Microsoft |title=MSDN Subscription FAQ |access-date=July 3, 2006 |archive-url=https://web.archive.org/web/20090112083150/http://msdn.microsoft.com/en-us/ms123402.aspx?missingurl=%2Fsubscriptions%2Ffaq%2Fdefault.aspx |archive-date=January 12, 2009 |url-status=live}}</ref><ref>{{Cite web |url=https://www.microsoft.com/msj/ |title=Microsoft Systems Journal Homepage |publisher=Microsoft |date=April 15, 2004 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080725152056/http://www.microsoft.com/msj/ |archive-date=July 25, 2008 |url-status=dead}}</ref> In April 2004 Microsoft launched a community site for developers and users, titled [[Channel 9 (Microsoft)|Channel 9]], that provides a [[wiki]] and an [[Internet forum]].<ref>{{Cite web |last=Hobson |first=Neville |url=http://www.webpronews.com/topnews/2005/04/11/microsofts-channel-and-cultural-rules |title=Microsoft's Channel 9 And Cultural Rules |work=WebProNews |publisher=iEntry Inc |date=April 11, 2005 |access-date=July 3, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20080420185313/http://www.webpronews.com/topnews/2005/04/11/microsofts-channel-and-cultural-rules |archivedate=April 20, 2008}}</ref> Another community site that provides daily [[Podcast#Video podcasts|videocasts]] and other services, On10.net, launched on March 3, 2006.<ref>{{Cite web |url=http://www.On10.net |title=On10.net homepage |publisher=Microsoft |access-date=May 4, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20060428070407/http://www.on10.net/ |archivedate=April 28, 2006}}</ref> Free technical support is traditionally provided through online [[Usenet]] newsgroups, and [[CompuServe]] in the past, monitored by Microsoft employees; there can be several newsgroups for a single product. Helpful people can be elected by peers or Microsoft employees for [[Microsoft Most Valuable Professional]] (MVP) status, which entitles them to a sort of special social status and possibilities for awards and other benefits.<ref>{{Cite news |url=https://www.boston.com/business/globe/articles/2005/06/13/somehow_usenet_lumbers_on/ |title=Somehow, Usenet lumbers on |last=Bray |first=Hiawatha |date=June 13, 2005 |access-date=July 3, 2006 |work=The Boston Globe |url-status=dead |archiveurl=https://web.archive.org/web/20090322135139/http://www.boston.com/business/globe/articles/2005/06/13/somehow_usenet_lumbers_on |archivedate=March 22, 2009}}</ref><br />
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Noted for its internal [[lexicon]], the expression "[[eating your own dog food]]" is used to describe the policy of using pre-release and beta versions of products inside Microsoft in an effort to test them in "real-world" situations.<ref>{{Cite web |title=Microsoft tests its own dog food |url=http://news.zdnet.com/2100-3513_22-5047467.html |archiveurl=https://web.archive.org/web/20070108214545/http://news.zdnet.com/2100-3513_22-5047467.html |archivedate=January 8, 2007 |work=[[ZDNet]] |publisher=[[CBS Interactive]] |date=July 21, 2003 |access-date=October 9, 2005}}</ref> This is usually shortened to just "dog food" and is used as noun, verb, and adjective. Another bit of [[jargon]], [[FYIFV]] or FYIV ("Fuck You, I'm [Fully] Vested"), is used by an employee to indicate they are [[financial independence|financially independent]] and can avoid work anytime they wish.<ref>{{Cite journal |last=Heilemann |first=John |authorlink=John Heilemann |title=The Truth, The Whole Truth, and Nothing But The Truth |url=https://www.wired.com/2000/11/microsoft-7/ |journal=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |date=November 2000 |access-date=September 30, 2007 |url-status=live |archiveurl=https://web.archive.org/web/20080724133013/http://www.wired.com/wired/archive/8.11/microsoft_pr.html |archivedate=July 24, 2008}}</ref> The company is also known for its hiring process, mimicked in other organizations and dubbed the "[[Microsoft interview]]", which is notorious for off-the-wall questions such as "Why is a [[manhole cover]] round?".<ref>{{Cite web |url=http://g4tv.com/screensavers/features/6282/square_manhole_covers_and_crazy_questions.html |title=Square Manhole Covers and Crazy Questions |work=G4TV.com |last=Poundstone |first=William |date=May 21, 2003 |access-date=July 1, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20051114175326/http://www.g4tv.com/screensavers/features/6282/Square_Manhole_Covers_and_Crazy_Questions.html |archivedate=November 14, 2005}}</ref><br />
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Microsoft is an outspoken opponent of the cap on [[H-1B visa]]s, which allow companies in the U.S. to employ certain foreign workers. Bill Gates claims the cap on H1B visas makes it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap" in 2005.<ref>{{Cite web |url=http://www.internetnews.com/bus-news/article.php/3500986 |title=Gates Rakes Congress on H1B Visa Cap |last=Mark |first=Roy |work=internetnews.com |date=April 27, 2005 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080610153421/http://www.internetnews.com/bus-news/article.php/3500986 |archive-date=June 10, 2008 |url-status=live}}</ref> Critics of H1B visas argue that relaxing the limits would result in increased unemployment for U.S. citizens due to H1B workers working for lower salaries.<ref>{{Cite web |url=https://www.npr.org/templates/story/story.php?storyId=88154016 |title=Bill Gates Targets Visa Rules for Tech Workers |work=NPR |date=March 12, 2008 |access-date=July 6, 2010 |archive-url=https://web.archive.org/web/20100424010916/http://www.npr.org/templates/story/story.php?storyId=88154016 |archive-date=April 24, 2010 |url-status=live}}</ref> The [[Human Rights Campaign]] Corporate Equality Index, a report of how progressive the organization deems company policies towards [[LGBT]] employees, rated Microsoft as 87% from 2002 to 2004 and as 100% from 2005 to 2010 after they allowed gender expression.<ref>{{Cite web |title=Corporate Equality Index Archive |url=http://www.hrc.org/about_us/7115.htm |publisher=Human Rights Campaign Foundation |access-date=July 17, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100703003315/http://www.hrc.org/about_us/7115.htm |archivedate=July 3, 2010}}</ref><br />
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In August 2018, Microsoft implemented a policy for all companies providing subcontractors to require 12 weeks of paid parental leave to each employee. This expands on the former requirement from 2015 requiring 15 days of paid vacation and sick leave each year.<ref>{{Cite news |last1=Dreyfuss |first1=Emily |title=Will Others Follow Microsoft's Lead on Paid Parental Leave? |url=https://www.wired.com/story/will-others-follow-microsoft-on-paid-parental-leave/ |access-date=September 1, 2018 |publisher=WIRED |date=August 31, 2018 |archive-url=https://web.archive.org/web/20180901114448/https://www.wired.com/story/will-others-follow-microsoft-on-paid-parental-leave/ |archive-date=September 1, 2018 |url-status=live}}</ref> In 2015, Microsoft established its own parental leave policy to allow 12 weeks off for parental leave with an additional 8 weeks for the parent who gave birth.<ref>{{cite web |last1=Kastrenakes |first1=Jacob |title=Microsoft says its US contractors must offer paid parental leave |url=https://www.theverge.com/2018/8/31/17806726/microsoft-supplier-paid-parental-leave-requirement |access-date=September 1, 2018 |website=The Verge |date=August 31, 2018 |archive-url=https://web.archive.org/web/20180901155850/https://www.theverge.com/2018/8/31/17806726/microsoft-supplier-paid-parental-leave-requirement |archive-date=September 1, 2018 |url-status=live}}</ref><br />
<br />
=== Environment ===<br />
In 2011, [[Greenpeace]] released a report rating the top ten big brands in [[cloud computing]] on their sources of electricity for their [[data center]]s. At the time, data centers consumed up to 2% of all global electricity and this amount was projected to increase. [[Phil Radford]] of Greenpeace said "we are concerned that this new explosion in electricity use could lock us into old, polluting energy sources instead of the clean energy available today,"<ref>{{Cite web |publisher=[[Greenpeace]] |url=http://www.greenpeace.org/international/Global/international/publications/climate/2011/Cool%20IT/dirty-data-report-greenpeace.pdf |title=Dirty Data Report Card |access-date=August 22, 2013 |archive-url=https://web.archive.org/web/20130910205409/http://www.greenpeace.org/international/Global/international/publications/climate/2011/Cool%20IT/dirty-data-report-greenpeace.pdf |archive-date=September 10, 2013 |url-status=live}}</ref> and called on "Amazon, Microsoft and other leaders of the information-technology industry must embrace clean energy to power their cloud-based data centers."<ref>[http://seattletimes.com/html/opinion/2018176038_guest10radford.html "Amazon, Microsoft: Let's keep 'the cloud' clean"] {{Webarchive|url=https://web.archive.org/web/20131204074032/http://seattletimes.com/html/opinion/2018176038_guest10radford.html |date=December 4, 2013}}, Phil Radford</ref> In 2013, Microsoft agreed to buy power generated by a Texas wind project to power one of its data centers.<ref>[https://www.theguardian.com/environment/2013/nov/04/microsoft-wind-powered-data-centre "Microsoft looks to boost eco credentials with wind-powered data centre"] {{Webarchive|url=https://web.archive.org/web/20170106175010/https://www.theguardian.com/environment/2013/nov/04/microsoft-wind-powered-data-centre |date=January 6, 2017}}, Suzanne Goldenberg</ref> Microsoft is ranked on the 17th place in [[Greenpeace]]'s ''Guide to Greener Electronics'' (16th Edition) that ranks 18 electronics manufacturers according to their policies on toxic chemicals, recycling and climate change.<ref>{{Cite web |url=http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/Previous-Edition-October-2010/ |title=Guide to Greener Electronics&nbsp;– Greenpeace International (16th Edition) |publisher=Greenpeace International |access-date=April 3, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120331130430/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/Previous-Edition-October-2010/ |archivedate=March 31, 2012}}</ref> Microsoft's timeline for phasing out [[brominated flame retardant]] (BFRs) and [[phthalate]]s in all products is 2012 but its commitment to phasing out [[Polyvinyl chloride|PVC]] is not clear. As of January 2011, it has no products that are completely free from PVC and BFRs.<ref>{{Cite web |url=http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Microsoft.pdf |title=Ranking tables October 2010&nbsp;– Greenpeace International |publisher=Greenpeace International |access-date=January 24, 2011 |archive-url=https://web.archive.org/web/20110128162332/http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Microsoft.pdf |archive-date=January 28, 2011 |url-status=live}}</ref><br />
<br />
Microsoft's main U.S. campus received a silver certification from the [[Leadership in Energy and Environmental Design]] (LEED) program in 2008, and it installed over 2,000 [[solar panel]]s on top of its buildings at its [[Silicon Valley]] campus, generating approximately 15 percent of the total energy needed by the facilities in April 2005.<ref name="news1">{{Cite web |url=http://news.cnet.com/Microsoft-vs.-Google-Whos-greener/2100-1022_3-6080297.html?tag=mncol;txt |title=Microsoft vs. Google: Who's greener? |work=CNET |publisher=CBS Interactive |last=Mills |first=Elinor |date=June 6, 2008 |access-date=July 3, 2010}}</ref> Microsoft makes use of alternative forms of transit. It created one of the world's largest private bus systems, the "Connector", to transport people from outside the company; for on-campus transportation, the "Shuttle Connect" uses a large fleet of hybrid cars to save fuel. The company also subsidizes regional [[public transport]], provided by [[Sound Transit]] and [[King County Metro]], as an incentive.<ref name="news1" /><ref>{{Cite web |url=https://www.microsoft.com/environment/our_commitment/articles/alternative_commuting.aspx |title=Fostering Alternative Ways to Commute at Microsoft |publisher=Microsoft |archiveurl=https://web.archive.org/web/20080501154211/http://www.microsoft.com/environment/our_commitment/articles/alternative_commuting.aspx |archivedate=May 1, 2008}}</ref> In February 2010 however, Microsoft took a stance against adding additional public transport and [[high-occupancy vehicle lane|high-occupancy vehicle]] (HOV) lanes to the [[Washington State Route 520|State Route 520]] and [[Evergreen Point Floating Bridge|its floating bridge]] connecting Redmond to Seattle; the company did not want to delay the construction any further.<ref>{{Cite web |url=http://www.king5.com/news/Microsofts-big-520-advertisement-85031317.html |work=King5 Television News |title=Seattle hires consultant to look at 520 bridge plan |date=February 23, 2010 |access-date=July 3, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100226123840/http://www.king5.com/news/Microsofts-big-520-advertisement-85031317.html |archivedate=February 26, 2010 |df=}}</ref> Microsoft was ranked number 1 in the list of the World's Best Multinational Workplaces by the Great Place to Work Institute in 2011.<ref>{{Cite web |url=http://seattletimes.nwsource.com/html/microsoftpri0/2016631709_microsoft_named_best_multinational_workplace_by_gr.html |title=Microsoft Pri0 &#124; Microsoft named best multinational workplace |publisher=Seattle Times Newspaper |date=October 28, 2011 |access-date=November 3, 2011 |first=Janet I. |last=Tu |archive-url=https://web.archive.org/web/20120711115601/http://seattletimes.nwsource.com/html/microsoftpri0/2016631709_microsoft_named_best_multinational_workplace_by_gr.html |archive-date=July 11, 2012 |url-status=live}}</ref> In January 2020, the company promised to remove from the environment all of the carbon that it has emitted since its foundation in 1975.<ref>{{Cite web|url=https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030/|title=Microsoft will be carbon negative by 2030|last=|first=|date=Jan 16, 2020|website=Official Microsoft Blog|url-status=live|archive-url=|archive-date=|access-date=}}</ref><br />
<br />
Microsoft donates to politicians who deny climate change including [[Jim Inhofe]].<ref>{{Cite web|url=https://popular.info/p/these-corporations-are-quietly-bankrolling|title=These corporations are quietly bankrolling Congress' top climate denier|last=Legum|first=Judd|website=popular.info|access-date=February 7, 2020}}</ref><br />
<br />
=== Headquarters ===<br />
[[File:Aerial Microsoft West Campus August 2009.jpg|thumb|The west campus of the [[Microsoft Redmond campus]]]]<br />
The corporate headquarters, informally known as the [[Microsoft Redmond campus]], is located at One Microsoft Way in Redmond, Washington. Microsoft initially moved onto the grounds of the campus on February 26, 1986, weeks before the company went public on March 13. The headquarters has since experienced multiple expansions since its establishment. It is estimated to encompass over 8&nbsp;million ft<sup>2</sup> (750,000&nbsp;m<sup>2</sup>) of office space and 30,000–40,000 employees.<ref>[https://www.microsoft.com/presspass/inside_ms.mspx Fast Facts About Microsoft] {{Webarchive|url=https://web.archive.org/web/20070809015659/http://www.microsoft.com/presspass/inside_ms.mspx |date=August 9, 2007}}. Microsoft.com. Retrieved on August 25, 2013.</ref> Additional offices are located in [[Bellevue, Washington|Bellevue]] and [[Issaquah, Washington]] (90,000 employees worldwide). The company is planning to upgrade its Mountain View, California, campus on a grand scale. The company has occupied this campus since 1981. In 2016, the company bought the 32-acre campus, with plans to renovate and expand it by 25%.<ref>{{Cite news |title=Microsoft To Buy, Expand Mountain View Campus |url=https://www.bisnow.com/silicon-valley/news/office/microsoft-to-buy-expand-mountain-view-campus-54959 |first=Allison |last=Nagel |work=[[Bisnow Media]] |date=January 25, 2016 |access-date=February 3, 2019 |archive-url=https://web.archive.org/web/20190204074800/https://www.bisnow.com/silicon-valley/news/office/microsoft-to-buy-expand-mountain-view-campus-54959 |archive-date=February 4, 2019 |url-status=live}}</ref> Microsoft operates an East Coast headquarters in [[Charlotte, North Carolina]].<ref>{{Cite web |url=http://safway.com/Projects/Commercial/microsoft.asp?timeline=renovation |title=Microsoft East Coast Headquarters&nbsp;— Safway Services |website=safway.com |access-date=March 28, 2017 |archive-url=https://web.archive.org/web/20170329050044/http://safway.com/Projects/Commercial/microsoft.asp?timeline=renovation |archive-date=March 29, 2017 |url-status=dead}}</ref><br />
<br />
=== Flagship stores ===<br />
[[File:TorontoMicrosoftStore8.JPG|thumb|Microsoft's [[Toronto]] flagship store]]<br />
<br />
On October 26, 2015, the company opened its retail location on Fifth Avenue in New York City. The location features a five-story glass storefront and is 22,270 square feet.<ref>{{Cite journal |title=Your First Look at Microsoft's Massive New Flagship Store |url=https://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |journal=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |access-date=October 27, 2015 |date=October 26, 2015 |archive-url=https://web.archive.org/web/20151027110340/http://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |archive-date=October 27, 2015 |url-status=live}}</ref> As per company executives, Microsoft had been on the lookout for a flagship location since 2009.<ref>{{Cite web |last=Morris |first=Keiko |title=Microsoft Opens Flagship Store on Fifth Avenue |url=https://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |newspaper=Wall Street Journal |access-date=October 27, 2015 |issn=0099-9660 |archive-url=https://web.archive.org/web/20151026172634/http://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |archive-date=October 26, 2015 |url-status=live}}</ref> The company's retail locations are part of a greater<br />
strategy to help build a connection with its consumers. The<br />
opening of the store coincided with the launch of the Surface Book and Surface<br />
Pro 4.<ref>{{Cite web |title=Microsoft opens the doors to its New York City flagship store |url=https://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |website=The Verge |access-date=October 27, 2015 |archive-url=https://web.archive.org/web/20151026221011/http://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |archive-date=October 26, 2015 |url-status=live}}</ref> On November 12, 2015, Microsoft opened a second flagship store, located in Sydney's Pitt Street Mall.<ref>{{Cite web |url=https://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |title=Microsoft to open flagship store in Sydney |date=April 21, 2015 |last=Chanthadavong |first=Aimee |access-date=December 30, 2015 |archive-url=https://web.archive.org/web/20160101064431/http://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |archive-date=January 1, 2016 |url-status=live}}</ref><br />
<br />
=== Logo ===<br />
Microsoft adopted the so-called "''[[Pac-Man]]'' Logo", designed by Scott Baker, in 1987. Baker stated "The new logo, in [[Helvetica]] italic typeface, has a slash between the ''o'' and ''s'' to emphasize the "soft" part of the name and convey motion and speed."<ref>{{Cite book |last=Jha |first=Lakshman |date=2008 |title=Customer Relationship Management: A Strategic Approach |url=https://books.google.com/books?id=NbnZwhUjlF0C |publisher=Global India Publications |page=218 |isbn=978-81-907211-2-7 |access-date=May 1, 2015 |archive-url=https://web.archive.org/web/20190323120123/https://books.google.com/books?id=NbnZwhUjlF0C |archive-date=March 23, 2019 |url-status=live}}</ref> Dave Norris ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter ''O'', nicknamed the ''blibbet'', but it was discarded.<ref>{{Cite web |url=http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx |title=Remember the blibbet |work=Larry Osterman's WebLog |publisher=Microsoft |last=Osterman |first=Larry |date=July 14, 2005 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080803222257/http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx |archive-date=August 3, 2008 |url-status=live}}</ref> Microsoft's logo with the tagline "''Your potential. Our passion.''"&nbsp;— below the main corporate name&nbsp;— is based on a slogan Microsoft used in 2008. In 2002, the company started using the logo in the United States and eventually started a television campaign with the slogan, changed from the previous tagline of ''"[[Where do you want to go today?]]"''<ref name="wherego1">{{Cite web |url=https://www.wired.com/wired/archive/6.12/redmond.html |title=The Rise and Rise of the Redmond Empire |work=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |date=December 1998 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20121106035359/http://www.wired.com/wired/archive/6.12/redmond.html |archive-date=November 6, 2012 |url-status=live}}</ref><ref name="potentialpassion1">{{Cite web |url=http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |title=McCann Thinks Local for Global Microsoft |last=Schmelzer |first=Randi |work=Adweek |date=January 9, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20120828202545/http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |archive-date=August 28, 2012 |url-status=live}}</ref><ref>{{Cite web |url=https://arstechnica.com/news.ars/post/20060123-6031.html |title=Microsoft set to launch new marketing campaign |work=Ars Technica |publisher=Condé Nast Digital |last=Reimer |first=Jeremy |date=January 23, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080918080347/http://arstechnica.com/news.ars/post/20060123-6031.html |archive-date=September 18, 2008 |url-status=live}}</ref> During the private MGX (Microsoft Global Exchange) conference in 2010, Microsoft unveiled the company's next tagline, ''"Be What's Next."''<ref>{{Cite web |url=https://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event/ |title=New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go) |first=Joshua |last=Topolsky |authorlink=Joshua Topolsky |work=[[Engadget]] |publisher=[[AOL]] |date=July 22, 2010 |access-date=August 2, 2012 |archive-url=https://web.archive.org/web/20120816001625/http://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event |archive-date=August 16, 2012 |url-status=live}}</ref> They also had a slogan/tagline "Making it all make sense."<ref>{{Cite book |author=InfoWorld Media Group, Inc. |title=InfoWorld |url=https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |year=1991 |publisher=InfoWorld Media Group, Inc. |page=26 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20190323120125/https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |archive-date=March 23, 2019 |url-status=live}}</ref><br />
<br />
On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in Boston, indicating the company's shift of focus from the classic style to the tile-centric modern interface, which it uses/will use on the Windows Phone platform, Xbox 360, Windows 8 and the upcoming Office Suites.<ref>{{Cite web |last=Meisner |first=Jeffrey |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |publisher=The Official Microsoft Blog |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archivedate=August 25, 2012}}</ref> The new logo also includes four squares with the colors of the then-current Windows logo which have been used to represent Microsoft's four major products: Windows (blue), Office (red), Xbox (green) and Bing (yellow).<ref>{{Cite web |last=Eric |first=Steven H. |url=http://flapship.com/new-microsoft-logo-revealed/ |title=NEW MICROSOFT LOGO REVEALED |publisher=Flapship.com |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825174050/http://flapship.com/new-microsoft-logo-revealed/ |archivedate=August 25, 2012}}</ref> The logo resembles the opening of one of the commercials for [[Windows 95]].<ref>{{Cite web |url=http://www.wpcentral.com/microsofts-new-logo-has-ties-past |title=Microsoft's new logo has ties to the past |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130921053328/http://www.wpcentral.com/microsofts-new-logo-has-ties-past |archive-date=September 21, 2013 |url-status=live}}</ref><ref>{{Cite web |url=http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |title=Microsoft's logo is not new, it's from 1995 |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130728155634/http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |archive-date=July 28, 2013 |url-status=live}}</ref><br />
<br />
<gallery caption="Microsoft logo history" class="center" widths="200"><br />
File:Microsoft logo (1975).svg|1975–1980: First Microsoft logo, in 1975<br />
File:Microsoft logo (1980).png|1980–1982: Second Microsoft logo, in 1980<br />
File:Microsoft Logo Historical.svg|1982–1987: Third Microsoft logo, in 1982<br />
File:Microsoft logo (1987).svg|1987–2012: Microsoft "[[Pac-Man]]" logo, designed by Scott Baker and used from 1987 to 2012<ref name="wherego1" /><ref name="potentialpassion1" /><br />
File:Microsoft logo and wordmark.svg|2012–present: Fifth Microsoft logo, introduced on August 23, 2012<ref>{{Cite web |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |work=Microsoft |date=August 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archivedate=August 25, 2012}}</ref><br />
</gallery><br />
<br />
=== Sponsorship ===<br />
The company was the official jersey sponsor of [[Finland national basketball team|Finland's national basketball team]] at [[EuroBasket 2015]].<ref>[http://www.eurobasket2015.org/en/compID_qMRZdYCZI6EoANOrUf9le2.season_2015.roundID_9322.teamID_281.html Finland | EuroBasket 2015] {{Webarchive|url=https://web.archive.org/web/20150928112312/http://www.eurobasket2015.org/en/compID_qMRZdYCZI6EoANOrUf9le2.season_2015.roundID_9322.teamID_281.html |date=September 28, 2015}}, FIBA.com, Retrieved September 27, 2015.</ref><br />
<br />
=== Philanthropy ===<br />
During the [[COVID-19 pandemic]], Microsoft's president Smith announced that an initial batch of supplies, including 15,000 protection goggles, [[infrared thermometer]]s, medical caps, and protective suits, were donated to Seattle, with further aid to come soon.<ref>{{cite web|url=https://www.businessinsider.com/tech-billionaires-promise-to-donate-18-million-masks-2020-3#apple-minimum-2-million-masks-1|title=Tech billionaires including Tim Cook, Elon Musk, and Mark Zuckerberg promised 18 million masks to fight COVID-19|publisher=Business Insider|accessdate=March 23, 2020}}</ref><br />
<br />
== See also ==<br />
* [[List of investments by Microsoft Corporation]]<br />
* [[List of mergers and acquisitions by Microsoft]]<br />
* [[Microsoft engineering groups]]<br />
* [[Microsoft Enterprise Agreement]]<br />
<br />
== References ==<br />
{{Reflist}}<br />
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[[Category:American brands]]</div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft_Gaming&diff=4969885Microsoft Gaming2025-06-07T23:57:01Z<p>Reference2: Logo change</p>
<hr />
<div>{{Infobox company<br />
|name=Microsoft Gaming<br />
|image=Microsoft 1980.jpg<br />
|image_caption=Microsoft Gaming's headquarters on [[Microsoft campus|West Campus]] in [[Redmond, Washington]]<br />
|founder=[[Phil Spencer (business executive)|Phil Spencer]]<br />
|num_employees=20,100<br />
|peopleAdvanced=No<br />
|industry=[[Video games]]<br />
|otherAdvanced=No<br />
|services={{Flatlist|* [[Xbox Game Pass|Game Pass]]* [[Xbox Cloud Gaming]]* [[Xbox network]]* [[Battle.net]]* [[Microsoft Store]]}}<br />
|revenue={{Increase}} $21.5 billion (2024)<ref>{{cite web|date=July 30, 2024|title=Microsoft Gaming Q4|url=https://gameworldobserver.com/2024/07/31/xbox-revenue-activision-blizzard-impact-q4-fy24#:~:text=As%20Microsoft%20noted%20in%20its%20SEC%20filing%2C%20gaming,in%20%2421.5%20billion%20in%20FY24%2C%20up%2039%25%20year-over-year.|access-date=}}</ref><br />
|finAdvanced=No<br />
|nameAdvanced=No<br />
|logo=IMG 1668.png<br />
|image_alt=Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation<br />
|type=[[Division (business)|Division]]<br />
|hq_location=[[Microsoft campus|One Microsoft Way]]<br />
|hq_location_city=[[Redmond, Washington]]<br />
|hq_location_country=US<br />
|area_served=Worldwide<br />
|num_employees_year=2024<br />
}}<br />
{{Short description|Division of Microsoft}}{{Not to be confused with|Microsoft Games}}<br />
<br />
{{Good article}}<br />
{{Use mdy dates|date=December 2023}}<br />
<br />
<br />
'''Microsoft Gaming''' is an American multinational video game and digital entertainment division of [[Microsoft]] based in [[Redmond, Washington]], established in 2022. Its five development and publishing labels consist of: [[Xbox Game Studios]], [[Bethesda Softworks]] (publisher of [[ZeniMax Media]]), [[Activision]], [[Blizzard Entertainment]], and [[King (company)|King]] (the latter three are publishers of [[Activision Blizzard]]).<ref>{{Cite web |last=Kerr |first=Chris |date=2023-10-13 |title=Activision Blizzard joins Xbox Game Studios following Microsoft merger |url=https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |access-date=2023-11-14 |website=Game Developer |language=en |archive-date=November 25, 2023 |archive-url=https://web.archive.org/web/20231125201147/https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |url-status=live }}</ref> It produces the [[Xbox]] [[video game console]]s and services, in addition to overseeing production and sales, and is led by [[CEO]] [[Phil Spencer (business executive)|Phil Spencer]], who has overseen Xbox since 2014.<br />
<br />
Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to [[Acquisition of Activision Blizzard by Microsoft|acquire Activision Blizzard]] to unify all of Microsoft's gaming groups within a single division. With the completion of the Activision Blizzard acquisition in 2023, Microsoft became one of the largest gaming companies, the third-[[List of largest video game publishers by revenue|by revenue]] and the largest [[List of largest video game employers|by employment]].<ref name=":0">{{Cite web |last=Vlessing |first=Etan |date=2023-10-24 |title=Xbox Sales Drop But Microsoft's Gaming Division Grows in Revenue |url=https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |access-date=2023-11-14 |website=The Hollywood Reporter |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |url-status=live }}</ref><ref name=":1">{{Cite news |last=Taylor |first=Mollie |date=2022-01-18 |title=Microsoft to acquire Activision Blizzard for $68.7 billion |language=en |work=PC Gamer |url=https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |access-date=2023-11-14 |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021402/https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |url-status=live }}</ref> The company has 500 million monthly active players across all gaming platforms.<ref>{{Cite web |title=Microsoft Gaming Marks 500 Million Monthly Players, Notes Fallout TV Show's Impact On Game Pass |url=https://www.gamespot.com/articles/microsoft-gaming-marks-500-million-monthly-players-notes-fallout-tv-shows-impact-on-game-pass/1100-6525422/ |access-date=2024-12-27 |website=GameSpot |language=en-US}}</ref> <br />
<br />
The division owns [[intellectual property]] for some of the most popular, [[List of best-selling video game franchises|best-selling]], and [[List of highest-grossing media franchises|highest-grossing media franchises]] of all time, including ''[[Call of Duty]]'', ''[[Candy Crush Saga|Candy Crush]]'', ''[[Warcraft]]'', ''[[Halo (franchise)|Halo]]'', ''[[Minecraft (franchise)|Minecraft]]'', and ''[[The Elder Scrolls]]''.<ref name="Good">{{Cite web |last=Good |first=Owen S. |date=2022-01-18 |title=Here's everything Microsoft owns after the Activision Blizzard deal |url=https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |access-date=2023-11-30 |website=Polygon |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |url-status=live }}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Tostitos&diff=4969858Tostitos2025-06-07T23:24:13Z<p>Reference2: Logo change</p>
<hr />
<div>{{Short description|American brand of snacks}}<br />
{{distinguish|Totino's}}<br />
{{Lead too short|date=November 2021}}<br />
{{infobox brand<br />
| name = Tostitos<br />
| logo = Tostitos 1970's 2.jpg<br />
| logo_size = 200<br />
| image = 2019-12-16 15 52 18 Tostitos Bite Size tortilla chips and Salsa Con Queso dip in the Dulles section of Sterling, Loudoun County, Virginia.jpg<br />
| image_size = 200<br />
| caption = Tostitos Bite Size tortilla chips <br>and ''Salsa con Queso'' dip<br />
| type = [[Tortilla chips]], [[salsa (sauce)|salsa]]<br />
| currentowner = [[PepsiCo]]<br />
| producedby = [[Frito-Lay]] <br> [[The Smith's Snackfood Company|Smith's]] (Australia)<br />
| origin = United States<br />
| introduced = {{Start date and age|1979}}<br />
| discontinued = <br />
| related = <br />
| markets = <br />
| previousowners = <br />
| trademarkregistrations = <br />
| ambassador = <br />
| tagline = "Bring the party"<br />
| website = {{url|https://www.tostitos.com/|tostitos.com}}<br />
}}<br />
'''Tostitos''' is a [[Frito-Lay]] brand of [[tortilla chip]]s and [[Chips and dip|accompanying dips]], especially [[salsa (food)|salsa]] and [[chile con queso|queso]].<br />
<br />
== Varieties ==<br />
There are many varieties of Tostitos chips:<br />
{{multiple image<br />
|align = right<br />
|perrow = 2<br />
|total_width= 300<br />
|image1 = 2019-12-17 15 20 06 Tostitos Bite Size tortilla chips in the Dulles section of Sterling, Loudoun County, Virginia.jpg<br />
|caption1 = Bite Size<br />
|image2 = 2021-08-12 17 16 46 A sample of Tostitos Scoops! in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg<br />
|caption2 = Scoops<br />
|image3 = 2020-02-14 04 53 05 A sample of Tostito's Mild Chunky Salsa in the Dulles section of Sterling, Loudoun County, Virginia.jpg<br />
|caption3 = Chunky Salsa<br />
|image4 = 2021-03-13 15 40 15 An open small container of Tostitos Medium Nacho Cheese Dip in the Franklin Farm section of Oak Hill, Fairfax County, Virginia.jpg<br />
|caption4 = Nacho Cheese Dip<br />
}}<br />
* Tostitos ''Gold'' (and bite size ''Gold'') - a thicker and larger version of the original, advertised to hold the thickest of dips; the bite size chips are smaller. Initially very popular,<ref>{{cite web|url=https://www.usatoday.com/money/advertising/adtrack/2003-02-09-tostitos_x.htm|title=USATODAY.com - Buyers seek hard-to-find Tostitos Gold|work=USAToday.com|access-date=29 April 2015|archive-date=2011-06-04|archive-url=https://web.archive.org/web/20110604061320/http://www.usatoday.com/money/advertising/adtrack/2003-02-09-tostitos_x.htm|url-status=live}}</ref> this variety has been quietly discontinued.<ref>{{cite web|url=http://www.fritolay.com/our-snacks/tostitos.html|title=Snacks|work=FritoLay.com|access-date=29 April 2015|archive-date=18 October 2014|archive-url=https://web.archive.org/web/20141018203307/http://www.fritolay.com/our-snacks/tostitos.html|url-status=live}}</ref><ref>{{usurped|1=[https://web.archive.org/web/20110711111030/http://www.goodguide.com/products/229041-tostitos-gold-tortilla-chips Goodguide.com]}}</ref><br />
* Tostitos ''Hint Of Guacamole'' - a version with [[guacamole]] flavoring added.<br />
* Tostitos ''Hint of Jalapeño'' - a version with jalapeño pepper flavoring added.<br />
* Tostitos ''Hint of Lime'' - a version with lime flavoring added.<br />
* Tostitos ''Hint of Pepper Jack'' - a version with pepper jack cheese flavoring added.<br />
* Tostitos ''Spicy Quesadilla'' - artificial cheese and other spicy flavors added.<br />
* Tostitos ''Hint of Multigrain'' - a version with whole wheats and grains flavoring added.<br />
* Tostitos ''Flour Tortilla'' - made with flour (instead of just corn) for a milder flavor for dipping with a broader range of dips beyond Mexican-style dips (salsa, queso/cheese dip, etc.).<br />
* Tostitos ''Restaurant Style'' - A much larger triangular style chip, similar to what is used in traditional Mexican-style restaurants. Also available in ''Light'', advertised to be made with [[olestra]], reducing fat and calories.<br />
* Tostitos ''Scoops'' - a tortilla chip molded into the shape of a bowl that allows for easier scooping of salsas and dips. Also available in ''Baked'', advertised to have half the fat of normal tostitos scoops. Recently released "Hint Of Jalapeño".<br />
* Tostitos ''Natural'' (or "''Simply'' Tostitos") - an organic tortilla chip that advertises "no artificial ingredients". Available in [[blue corn]] and yellow corn.<br />
* Tostitos ''Rounds'' (and bite size ''Rounds'') - made to be flat and cut in a circle; the bite size chips are smaller.<br />
* Tostitos ''Rolls'' - introduced this party staple, a corn tortilla chip, and tube-like shape and hearty crunch.<br />
* Tostitos ''Cantina'' - introduced in 2012, a style of restaurant-inspired chips that targets the [[Millennials|Millennial]] generation. There are several varieties of Cantina chips, including Cantina Thin & Crispy, and Cantina Traditional.<ref>{{Cite news|url=http://www.marketwatch.com/story/tostitos-cantina-chip-trys-to-lure-millenials-2012-12-12|title=Tostitos Cantina Chip trys to lure millenials &#91;sic&#93;|last=Ziobro|first=Paul|date=December 12, 2012|newspaper=MarketWatch|access-date=February 27, 2017|archive-date=December 31, 2016|archive-url=https://web.archive.org/web/20161231075137/http://www.marketwatch.com/story/tostitos-cantina-chip-trys-to-lure-millenials-2012-12-12|url-status=live}}</ref><br />
*Tostitos ''Salsa Verde''<br />
<br />
Some Frito-Lay brand seasoned products, including some flavors of Tostitos, contain pork [[enzymes]] in addition to herbs, cheese and other seasonings. Frito-Lay's web site states that they use enzymes from pigs (porcine enzymes) in some of their seasoned snack products to develop "unique flavors".<ref>{{cite web|url=http://www.fritolay.com/your-health/seasoned-products-made-without-porcine-enzymes.html|title=Nutrition|work=FritoLay.com|access-date=May 2, 2015|archive-date=May 4, 2010|archive-url=https://web.archive.org/web/20100504142407/http://www.fritolay.com/your-health/seasoned-products-made-without-porcine-enzymes.html|url-status=live}}</ref> The presence of pig-derived ingredients makes them unsuitable for [[vegetarians]], [[vegans]], as well as non-[[Kashrut|kosher]] and non-''[[Halal#Foods|halal]]''.<br />
<br />
== Sports ==<br />
[[File:Fiesta Bowl 2006 from Flickr 81639095.jpg|thumb|The [[2006 Fiesta Bowl|2006 Tostitos Fiesta Bowl]]]]<br />
From 1995 to 2014, Tostitos was the title sponsor of the [[Fiesta Bowl]], one of the four American college football games that would make up the [[Bowl Championship Series]], the former unofficial national championship of the Division I [[Football Bowl Subdivision]] (formerly Division I-A). The game was played at [[Sun Devil Stadium]] in [[Tempe, Arizona]] through 2006 before moving to [[State Farm Stadium|University of Phoenix Stadium]] in [[Glendale, Arizona]] in 2007. On June 9, 2014, Frito-Lay withdrew their sponsorship of the Fiesta Bowl citing the higher costs of sponsoring the event through the new College Football Playoff system.<ref>{{cite web|url=http://www.sportsbusinessdaily.com/Journal/Issues/2014/06/09/Colleges/Bowl-sponsorships.aspx|title=Discover, Tostitos to end bowl title deals|work=sportsbusinessdaily.com|access-date=29 April 2015|archive-date=7 January 2015|archive-url=https://web.archive.org/web/20150107163729/http://www.sportsbusinessdaily.com/Journal/Issues/2014/06/09/Colleges/Bowl-sponsorships.aspx|url-status=live}}</ref><br />
<br />
Following the 2006 season, Tostitos was the title sponsor for the [[BCS National Championship Game]], a new game matching the number one and two teams in the final BCS standings. The title sponsor for the championship game rotated depending upon which site is hosting the 1 vs. 2 matchup.<br />
<br />
== See also ==<br />
* [[Chips and dip]]<br />
* [[Walking taco]], also known as Tostilocos, after Tostitos; street food from [[Tijuana]].<br />
<br />
== References ==<br />
{{Reflist}}<br />
<br />
==External links==<br />
{{commons category}}<br />
* {{official website}}<br />
<!-- Per [[WP:ELMINOFFICIAL]], choose one official website only --><br />
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--><br />
{{Frito Lay}}<br />
<br />
[[Category:Frito-Lay brands]]<br />
[[Category:Brand name snack foods]]<br />
[[Category:Products introduced in 1979]]</div>Reference2https://en.everybodywiki.com/index.php?title=Nickelodeon_Kids%27_Choice_Awards&diff=4968992Nickelodeon Kids' Choice Awards2025-06-07T12:03:21Z<p>Reference2: The awards bringing back the kaleidoscope</p>
<hr />
<div>{{short description|Annual American children's awards ceremony show}}<br />
{{pp|small=yes}}<br />
<br />
{{Use mdy dates|date=August 2021}}<br />
{{More citations needed|date=January 2014}}<br />
{{Infobox award<br />
| name = Nickelodeon Kids' Choice Awards<br />
| previous_awards = 2024 Kids' Choice Awards<br />
| previous_date = {{start date|2024|7|13}}<br />
| next_awards = 2025 Kids' Choice Awards<br />
| next_date = {{start date|2025|6|21}}<br />
| image = <br />
| caption = <br />
| country = United States<br />
| presenter = [[Nickelodeon]]<br />
| reward = {{plainlist |<br />
* [[Kaleidoscope]] (1987–present)<br />
* KCA orange [[blimp]] (1990–present)<br />
}}<br />
| year = {{start date and age|1987|3|28}}<br />
| year2 = <br />
| website = {{URL|https://www.nick.com/kids-choice-awards/}}<br />
| network = Nickelodeon<br />
}}<br />
<br />
The '''Nickelodeon Kids' Choice Awards''' (also known as the '''KCAs''' or ''' Kids' Choice''') is an annual U.S. children's [[awards ceremony]] show that is produced by [[Nickelodeon]]. Usually held on a Saturday night in late March or early April, the show honors the year's biggest in television, movie, music, and sports as voted by viewers worldwide of Nickelodeon networks. Winners receive a hollow orange [[blimp]] figurine, a logo outline for much of the network's 1984–2009 era, which also functions as a [[kaleidoscope]].<ref>{{cite news|url=http://www.ocregister.com/entertainment/kids-17366-awards-says.html|title=Kids' Choice Awards grow up; The Nickelodeon celebration of burps and slime has become a star-studded affair.|last=Larsen|first=Peter|date=March 30, 2007|work=[[Orange County Register]]|access-date=September 25, 2011}}</ref><br />
<br />
The show features numerous [[celebrity]] guests and musical acts. Since 2002, [[Slime (toy)|slime]] stunts have been incorporated into the show. The KCAs also host live entertainment. It has also been known to exceedingly cover people with the network's trademark [[Green slime (You Can't Do That on Television)|green slime]]. The animated series ''[[SpongeBob SquarePants]]'' has won the most KCA awards, with eighteen overall through the series' run. Individually, [[Disney Channel]] actress [[Selena Gomez]] has won the most trophies with eleven, followed by [[Will Smith]] (10) and [[Adam Sandler]] (10). [[Whoopi Goldberg]] is the only person to have won a Kids' Choice Award, alongside the prevailing "[[List of people who have won Academy, Emmy, Grammy, and Tony Awards|EGOT]]" combination of an [[Emmy Award|Emmy]], [[Grammy Award|Grammy]], [[Academy Award|Oscar]], and [[Tony Award|Tony]]. [[Rosie O'Donnell]] has hosted the show eight times, followed by [[Jack Black]] who hosted three times, and [[Whitney Houston]] and [[John Cena]] who both hosted twice.<br />
<br />
==History==<br />
[[Alan Goodman]], [[Albie Hecht]], and [[Fred Seibert]] created the awards show after Nickelodeon produced a segment called [[The Big Ballot]]<ref>{{cite news|title=Nickelodeon lowering the voting age|date=March 8, 1987|newspaper=Atlanta Journal; Atlanta Constitution |page=T/30}}</ref><ref>{{cite news|title=Kids Vote for 'Karate Kid II'|date=March 28, 1987|newspaper=Los Angeles Times |page=10}}</ref><ref>{{cite news|title=Kids Like Cos|date=April 6, 1987|first=Virginia|last=Painter|newspaper=USA Today |page=01.D}}</ref><ref>{{cite news|title=Stamberg Never Rests on Sunday|date=April 7, 1987|newspaper=Philadelphia Daily News }}</ref><ref>{{cite news|title=Monkee Business|date=April 13, 1987|first=Tracey|last=Wong Briggs|newspaper=USA Today|page=01.D}}</ref><ref>{{cite AV media|url=https://www.youtube.com/watch?v=oASjjJbT6Xg|title=Nickelodeon's Big Ballot|medium=Video|publisher=retrorocker|via=[[YouTube]]|date=April 18, 2012|access-date=March 30, 2020}}</ref> for the movie review show ''[[Rated K: For Kids by Kids]]'' in 1987, named for the ballots kids voted with. To vote, the viewers would send in ballots and then before the show, the ballots would be counted and the winners would tape a "thank you" video that would be shown during the program. Goodman, Hecht, and Seibert felt that the network needed a bigger, more exciting platform.<br />
<br />
Hecht selected the awards logo from a series of network designs created by original logo designers Tom Corey and Scott Nash (Corey McPherson Nash, Boston), overseen by Goodman and Seibert (Fred/Alan, Inc., New York).<ref>[http://fredalan.org/post/69174412/the-nickelodeon-logo-designed-by-tom-corey-scott The Nickelodeon Logo, The Fred/Alan Archive]</ref> The award was configured into the current blimp shape/kaleidoscope in 1990.<ref>{{cite AV media|url=https://www.youtube.com/watch?v=pNKSwMA27KQ|title=Nick Extra – The Making of the KCA Blimp (VOD)|medium=Video|publisher=gamerguy624|via=[[YouTube]]|date=January 18, 2019|access-date=March 30, 2020}}</ref> The only change to the award since then has been a change to the embossed logotype on the side of the trophy for 2010 to fit the network's new logo typeface.<br />
<br />
As the [[Internet]] came into widespread use, the voting finally moved from a combination of [[900 number]] telephone voting and filling paper ballots that were either mailed or completed at [[Pizza Hut]] locations, to being conducted exclusively on the [[Nick.com|network's website]], and included [[text messaging]] by 2007. During the early years of Internet voting, there were several issues, including the digital equivalent of [[ballot stuffing]] and adult voting. As a result, a new system was put into place where one vote per Nick.com account is allowed (although it is probable adults still cast votes via the texting option, which is connected to a phone number only instead of a screen name, by creating an account with a false age, or by having their children vote for a chosen subject instead). In 2010, an [[iPhone]] [[iTunes App Store|application]] and mobile browser voting were also added.<ref>{{cite press release|url=http://www.thefutoncritic.com/news/2010/02/16/actor-comedian-kevin-james-tapped-to-host-nickelodeons-23rd-annual-kids-choice-awards-saturday-march-27-live-from-los-angeles-34587/20100216nickelodeon01/|title=Actor/Comedian Kevin James Tapped to Host Nickelodeon's 23rd Annual Kids' Choice Awards Saturday, March 27 Live from Los Angeles|publisher=[[Nickelodeon]]|via=[[The Futon Critic]]|date=February 16, 2010|access-date=April 25, 2020}}</ref><br />
<br />
The 2009 Kids' Choice Awards featured a new award called "The Big Green Help Award" which goes to the celebrity who goes above and beyond to help the Earth. The inaugural award was presented to [[Leonardo DiCaprio]]. For the 2010 awards, "The Big Green Help" award was renamed "The Big Help" award, with [[First Lady of the United States|First Lady]] [[Michelle Obama]] winning the first award under the rename.<br />
<br />
Unlike traditional awards shows, the Kids' Choice Awards uses other items to announce an award winner instead of a traditional [[envelope]]. The show sometimes uses balloons, T-shirts, models, giant letters, stickers, and even a foot.<br />
<br />
Voting became available for Canadian people in time for the 2010 ceremony, owing to the inauguration of Nickelodeon's [[Nickelodeon (Canada)|Canadian service]] in November 2009.<br />
<br />
In June 2010, [[Nickelodeon Latin America]] announced a [[Kids' Choice Awards Mexico|Kids' Choice Awards for Mexico]].<ref>[http://www.mundonick.com/concursos/mis_premios_mx/ kicks Choice Awards Mexico 2010]</ref> Other countries with their own Kids' Choice Awards include Brazil, United Kingdom, Australia, and Indonesia, which are either fully original local productions, or inserted as [[Continuity (broadcasting)|continuity]] during their broadcast of the U.S. ceremony. The Australian Kids' Choice Awards had its final local ceremony in 2012.<br />
<br />
In August 2011, Nickelodeon Latin America announced a [[Kids' Choice Awards Argentina|Kids' Choice Awards event for Argentina]].<br />
<br />
In June 2014, Nickelodeon Latin America announced a [[Kids' Choice Awards Colombia|Kids' Choice Awards event for Colombia]].<br />
<br />
The 2020 ceremony was the first ceremony to be held in a virtual format, a change that was necessary in the wake of the [[COVID-19 pandemic]].<ref name="KCA 2020 PR">{{cite press release|url=https://www.businesswire.com/news/home/20191115005442/en/JoJo-Siwa-Don%E2%80%99t-French-Montana-Blanco-Brown|title=JoJo Siwa, Why Don’t We, French Montana, and Blanco Brown to Perform at Nickelodeon’s U.S. ''SlimeFest'' Music Festival, March 21–22 at the Forum in Inglewood, Calif.|date=November 15, 2019|access-date=November 15, 2019|publisher=[[Nickelodeon]]|via=[[Business Wire]]}}</ref><ref name="KCA postpone">{{cite web|url=https://variety.com/2020/tv/news/nickelodeon-postpone-2020-kids-choice-awards-coronavirus-1203531487/|title=Nickelodeon to Postpone 2020 Kids' Choice Awards Amid Coronavirus Outbreak|work=[[Variety (magazine)|Variety]]|author=Elaine Low|date=March 11, 2020|access-date=March 12, 2020}}</ref><ref name="KCA 2020 virtual announce">{{cite web|url=https://www.hollywoodreporter.com/live-feed/kids-choice-awards-go-remote-nickelodeon-1291749|title=Kids' Choice Awards Go Remote on Nickelodeon|work=[[The Hollywood Reporter]]|author=Rick Porter|date=April 24, 2020|access-date=April 24, 2020}}</ref><ref name="TFC-virtual PR">{{cite press release|url=http://www.thefutoncritic.com/news/2020/04/24/victoria-justice-to-host-nickelodeons-kids-choice-awards-2020-celebrate-together-on-saturday-may-2-at-8-pm-et-pt-524512/20200424nickelodeon01/|title=Victoria Justice to Host "Nickelodeon's Kids' Choice Awards 2020: Celebrate Together" on Saturday, May 2, at 8 P.M. (ET/PT)|publisher=[[Nickelodeon]]|via=[[The Futon Critic]]|date=April 24, 2020|access-date=April 25, 2020}}</ref><br />
<br />
==Awards==<br />
{{Multiple issues|section=yes|<br />
{{Unreferenced section|date=March 2016}}<br />
{{Prose|section|date=March 2016}}<br />
}}<br />
This table shows the awards from the past. An asterisk next to a category indicates an award has been presented in that particular category every year since the inception of the Kids' Choice Awards in 1988.<br />
<div style="height: px; overflow: auto;"><br />
{|class="wikitable"<br />
|-<br />
!<br />
! colspan=2|1980s<br />
! colspan=9|1990s<br />
! colspan=10|2000s<br />
! colspan=10|2010s<br />
! colspan=2|2020s<br />
|-<br />
!<br />
! nowrap="nowrap" |1988<br />
! nowrap="nowrap" |1989<br />
! nowrap="nowrap" |1990<br />
! nowrap="nowrap" |1991<br />
! nowrap="nowrap" |1992<br />
! nowrap="nowrap" |1994<br />
! nowrap="nowrap" |1995<br />
! nowrap="nowrap" |1996<br />
! nowrap="nowrap" |1997<br />
! nowrap="nowrap" |1998<br />
! nowrap="nowrap" |1999<br />
! nowrap="nowrap" |2000<br />
! nowrap="nowrap" |2001<br />
! nowrap="nowrap" |2002<br />
! nowrap="nowrap" |2003<br />
! nowrap="nowrap" |2004<br />
! nowrap="nowrap" |2005<br />
! nowrap="nowrap" |2006<br />
! nowrap="nowrap" |2007<br />
! nowrap="nowrap" |2008<br />
! nowrap="nowrap" |2009<br />
! nowrap="nowrap" |2010<br />
! nowrap="nowrap" |2011<br />
! nowrap="nowrap" |2012<br />
! nowrap="nowrap" |2013<br />
! nowrap="nowrap" |2014<br />
! nowrap="nowrap" |2015<br />
! nowrap="nowrap" |2016<br />
! nowrap="nowrap" |2017<br />
! nowrap="nowrap" |2018<br />
! nowrap="nowrap" |2019<br />
! nowrap="nowrap" |2020<br />
! nowrap="nowrap" |2021<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Movie|Favorite Movie]]*<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Movie Actor*<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Movie Actress*<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite TV Show|Favorite TV Show]]<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Male TV Star|Favorite Male TV Star]]<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Female TV Star|Favorite Female TV Star]]<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Music Group|Favorite Music Group]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Athlete<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Female Athlete<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Most Enthusiastic Athlete<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Video Game<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{yes}}<br />
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|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Sports Team<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{no}}<br />
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|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Hall of Fame Award<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
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|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Wannabe Award<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{yes}}<br />
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|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
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|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Big Help/Big Green Help Award<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Animal Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{yes}}<br />
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|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
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|<!-- 2009 --> {{no}}<br />
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|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Cutest Couple<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
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|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Book<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Reality Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
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|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite TV Sidekick<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Animated Animal Sidekick<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Cartoon|Favorite Cartoon]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 1995 --> {{yes}}<br />
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|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Awards for Favorite Animated Movie|Favorite Animated Movie]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Voice from an Animated Movie<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Buttkicker<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Buttkicker<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Female Buttkicker<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Singer<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Female Singer|Favorite Female Singer]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Song<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite App<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 2000 --> {{no}}<br />
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|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
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|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Funny Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 1999 --> {{no}}<br />
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|<!-- 2001 --> {{no}}<br />
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|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Lifetime Achievement Award<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Kids TV Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Family TV Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Most Addicting Game<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Villain<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
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|<!-- 1999 --> {{no}}<br />
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|<!-- 2001 --> {{no}}<br />
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|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Talent Competition Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Action Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
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|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Female Action Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite New Artist<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Cooking Show<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Collaboration<br />
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|-<br />
! nowrap="nowrap" |Favorite Male TV Star – Kids' Show<br />
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|-<br />
! nowrap="nowrap" |Favorite Male TV Star – Family Show<br />
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|-<br />
! nowrap="nowrap" |Favorite Female TV Star – Kids' Show<br />
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|-<br />
! nowrap="nowrap" |Favorite Female TV Star – Family Show<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Global Music Star<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Social Music Star<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |BFFs (Best Friends Forever)<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Frenemies<br />
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|-<br />
! nowrap="nowrap" |Most Wanted Pet<br />
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|-<br />
! nowrap="nowrap" |#Squad<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Music Video<br />
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|-<br />
! nowrap="nowrap" |Favorite DJ/EDM Artist<br />
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|-<br />
! nowrap="nowrap" |Favorite Soundtrack<br />
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|-<br />
! nowrap="nowrap" |Favorite Viral Music Artist<br />
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|<!-- 2018 --> {{no}}<br />
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|-<br />
!Favorite Dance Trend<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{no}}<br />
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|-<br />
!Favorite Funny YouTube Creator<br />
|<!-- 1988 --> {{no}}<br />
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!Favorite Musical YouTube Creator<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
!Favorite Instagram Pet<br />
|<!-- 1988 --> {{no}}<br />
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!Favorite TV Host<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
!Favorite TV Judges<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
!Favorite Superhero<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2021 --> {{no}}<br />
|-<br />
!Favorite Gamer<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2021 --> {{no}}<br />
|-<br />
!How Do You Want to Help?<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Social Star<br />
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|}</div><br />
<br />
==Locations==<br />
[[Image:2009 KCA Orange Carpet.jpg|250px|thumb|Finishing up with the "Orange Carpet" for the Kids' Choice Awards outside of [[Pauley Pavilion]], [[UCLA]] campus]]<br />
The Kids' Choice Awards are typically held in and around [[Southern California]]. Previous ceremonies have been held at the [[Santa Monica Airport|Barker Hangar]] in [[Santa Monica, California]], the [[Hollywood Bowl]], the [[Grand Olympic Auditorium]] in Los Angeles, and [[Universal Studios Hollywood]] in [[Universal City, California|Universal City]], but mostly at [[Pauley Pavilion]] on the [[University of California, Los Angeles|UCLA]] campus. After renovations to Pauley beginning in 2011, the show was moved to the [[Galen Center]] at [[University of Southern California|USC]];<ref>Associated Press, [http://sports.espn.go.com/ncb/news/story?id=4159898 UCLA to renovate famous court], ''ESPN'', May 11, 2010</ref> it was expected to be a temporary home, but the network retained Galen for the 2012–14 ceremonies due to the construction of the Meyer and Renee Luskin Conference and Guest Center, making it difficult to have the "Orange Carpet"; the smaller [[2014 Kids' Choice Sports|Kids' Choice Sports]] had its first ceremony in 2014 at Pauley. For the 2015 and 2016 shows, the ceremony occurred at the remodeled [[The Forum (Inglewood)|Forum]] in [[Inglewood, California]]. Between the 2017 and 2019 shows, the venue alternated between the Galen Center and The Forum.<ref>{{cite press release|url=https://www.nickpress.com/press-releases/2017/01/24/wwe-superstar-john-cena-to-host-nickelodeons-2017-kids-choice-awards-live-on-saturday-march-11-2017|title=WWE Superstar John Cena to Host ''Nickelodeon’s 2017 Kids’ Choice Awards'', Live on Saturday, March 11, 2017|publisher=[[Nickelodeon]]|date=January 24, 2017|access-date=March 30, 2020}}</ref><br />
<br />
The 2020 awards, previously scheduled for March 22, were postponed due to the [[COVID-19 pandemic]]; a spokesperson said that Nickelodeon "will have further information about a new date in the future."<ref name="KCA postpone" /> The ceremony was later moved to May 2 to be held virtually.<ref name="KCA 2020 virtual announce" /><ref name="TFC-virtual PR" /> The 2020 show was planned to serve as a tie-in with Nickelodeon's ''[[Nickelodeon Slimefest|Slimefest]]'' event.<ref name="KCA 2020 PR" /><br />
<br />
{| class="wikitable"<br />
|+<br />
!Year<br />
!Location<br />
|-<br />
|1988<br />
|rowspan=3| [[Universal Studios Hollywood]]<br />
|-<br />
|1989<br />
|-<br />
|1990<br />
|-<br />
|1991<br />
|[[Pauley Pavilion]]<br />
|-<br />
|1992<br />
|Universal Studios Hollywood<br />
|-<br />
|1994<br />
|[[Pantages Theatre (Hollywood)|Pantages Theatre]]<ref name="Slimed! book">{{cite book|url=https://books.google.com/books?id=HMmNDwAAQBAJ&pg=PA30|title=Slimed!: An Oral History of Nickelodeon's Golden Age|publisher=[[Penguin Random House]]|last=Klickstein|first=Mathew|isbn=0142196851|date=2013|access-date=May 3, 2020}}</ref><br />[[Universal Studios Florida]]<br />
|-<br />
|1995<br />
|[[Santa Monica Airport|Barker Hangar]]<ref name="LA Sentinel">{{cite news|id={{ProQuest|369395426}}|title=Kids' Choices Clearly Cool|newspaper=[[Los Angeles Sentinel]]|last=Bingham|first=Carolyn|page=B-4|date=May 31, 1995}}</ref><br />
|-<br />
|1996<br />
|Universal Studios Hollywood<ref>{{cite news|id={{ProQuest|296140939}}|title=Nickelodeon set to reveal Kids' Choice Awards tonight|newspaper=[[Houston Chronicle]]|page=8|date=May 11, 1996}}</ref><br />
|-<br />
|1997<br />
|[[Grand Olympic Auditorium]]<br />
|-<br />
|1998<br />
|rowspan=2| Pauley Pavilion<br />
|-<br />
|1999<br />
|-<br />
|2000<br />
|[[Hollywood Bowl]]<br />
|-<br />
|2001<br />
|rowspan=3| Barker Hangar<br />
|-<br />
|2002<br />
|-<br />
|2003<br />
|-<br />
|2004<br />
|rowspan=7| Pauley Pavilion<br />
|-<br />
|2005<br />
|-<br />
|2006<br />
|-<br />
|2007<br />
|-<br />
|2008<br />
|-<br />
|2009<br />
|-<br />
|2010<br />
|-<br />
|2011<br />
|rowspan=4| [[Galen Center]]<br />
|-<br />
|2012<br />
|-<br />
|2013<br />
|-<br />
|2014<br />
|-<br />
|2015<br />
|rowspan=2| [[The Forum (Inglewood, California)|The Forum]]<br />
|-<br />
|2016<br />
|-<br />
|2017<br />
|Galen Center<br />
|-<br />
|2018<br />
|The Forum<br />
|-<br />
|2019<br />
|Galen Center<br />
|-<br />
|2020{{efn|1=The ceremony was originally planned to be held at The Forum, but moved to a virtual ceremony due to the [[COVID-19 pandemic]].}}<br />
|Virtual show<br />
|-<br />
|2021<br />
|Barker Hangar{{efn|1=The main stage for the ceremony was at the Barker Hangar, while a blimp 'traveled' to different destinations during the show including ''[[Stranger Things]]''{{'}} Upside Down, Mars, Liza Koshy's house, and ''[[SpongeBob SquarePants]]''{{'}} Bikini Bottom.<ref>{{cite web|url=https://www.forbes.com/sites/cathyolson/2021/03/12/sneak-peak-bieber-in-a-slime-lagoon-kamala-harris-fan-wall-in-store-at-nickelodeon-kids-choice-awards|title=Sneak Peak: Bieber In A Slime Lagoon, Kamala Harris, Fan Wall In Store At Nickelodeon Kids’ Choice Awards|work=[[Forbes]]|author=Cathy Applefeld Olson|date=March 12, 2021|access-date=March 14, 2021}}</ref> Most presenters, winners, and performers appeared in-person, while others appeared virtually, including the audience.}}<br />
|}<br />
<br />
'''Notes'''<br />
{{Notelist}}<br />
<br />
==Ceremony hosts==<br />
{| class="wikitable"<br />
|-<br />
! Year <br />
! Host(s)<br />
|-<br />
|[[The Big Ballot|1987]]<br />
|Matt Nespole<br />Rebecca Schwager<br />Mark Shanahan<br />
|-<br />
|[[1988 Kids' Choice Awards|1988]]<ref>{{cite news|id={{ProQuest|277943979}}|title=SCREENING ROOM And Now For a Word From Our Sponsor|newspaper=[[Newsday]]|last1=Werts|first1=Diane|last2=Granville|first2=Kari|last3=Kaufman|first3=Bill|page=06|date=April 17, 1988}}</ref><br />
|[[Tony Danza]]<br />[[Debbie Gibson]]<br />[[Brian Robbins]]<br />[[Dan Schneider (TV producer)|Dan Schneider]]<br />
|-<br />
|[[1989 Kids' Choice Awards|1989]]<ref>{{cite news|title=Life provides fodder for Martin's odd world|date=June 25, 1989|newspaper=Austin American-Statesman}}</ref><br />
|[[Nicole Eggert]]<br />[[Wil Wheaton]]<ref>{{cite news|title=TV Spots|date=June 23, 1989|first=Ben|last=Kubasik|newspaper=Newsday|page=05}}</ref><br />
|-<br />
|[[1990 Kids' Choice Awards|1990]]<ref>{{cite news|title=Look Who' Winning With Kids|date=April 27, 1990|newspaper=Dayton Daily News|page=4}}</ref><br />
|[[Dave Coulier]]<br />[[Candace Cameron Bure|Candace Cameron]]<ref>{{cite news|title=Prime-Time Pick Series: Prime-Time Pick|date=April 23, 1990|first=Burlingame|last=Jon|newspaper=St. Petersburg Times|page=7.D}}</ref><br />[[David Faustino]]<br />
|-<br />
|[[1991 Kids' Choice Awards|1991]]<ref>{{cite news|title=Nickelodeon gives kids a choice|date=April 21, 1991|first=Laura|last=Lipton|newspaper=Austin American-Statesman|page=11}}</ref><br />
|[[Corin Nemec]]<br />
|-<br />
|[[1992 Kids' Choice Awards|1992]]<ref>{{cite news|title=Awards|date=November 16, 1992|first=Beth|last=Klied|newspaper=Los Angeles Times|page=2}}</ref><br />
|[[Holly Robinson Peete|Holly Robinson]]<br />[[Brian Austin Green]]<br />[[Tori Spelling]]<ref>{{cite news|title=Saturday's TV Tips|date=November 14, 1992|newspaper=Atlanta Journal; Atlanta Constitution|page=E/4}}</ref><br />
|-<br />
|[[1994 Kids' Choice Awards|1994]]<br />
|[[Joey Lawrence]]<br />Candace Cameron<br />[[Marc Weiner]]<br />
|-<br />
|[[1995 Kids' Choice Awards|1995]]<br />
|[[Whitney Houston]]<br />
|-<br />
|[[1996 Kids' Choice Awards|1996]]<br />
|Whitney Houston<br />[[Rosie O'Donnell]] <br />
|-<br />
|[[1997 Kids' Choice Awards|1997]]<br />
|rowspan="3"|Rosie O'Donnell<br />
|-<br />
|[[1998 Kids' Choice Awards|1998]]<br />
|-<br />
|[[1999 Kids' Choice Awards|1999]]<br />
|-<br />
|[[2000 Kids' Choice Awards|2000]]<br />
|Rosie O'Donnell<br />[[LL Cool J]]<br />[[David Arquette]]<br />[[Mandy Moore]]<br />[[Frankie Muniz]]<br />
|-<br />
|[[2001 Kids' Choice Awards|2001]]<br />
|rowspan="3"|Rosie O'Donnell<br />
|-<br />
|[[2002 Kids' Choice Awards|2002]]<br />
|-<br />
|[[2003 Kids' Choice Awards|2003]]<br />
|-<br />
|[[2004 Kids' Choice Awards|2004]] <br />
|[[Cameron Diaz]]<br />[[Mike Myers]] <br />
|-<br />
|[[2005 Kids' Choice Awards|2005]]<br />
|[[Ben Stiller]] <br />
|-<br />
|[[2006 Kids' Choice Awards|2006]]<br />
|[[Jack Black]] <br />
|-<br />
|[[2007 Kids' Choice Awards|2007]]<br />
|[[Justin Timberlake]] <br />
|-<br />
|[[2008 Kids' Choice Awards|2008]]<br />
|Jack Black<br />
|- <br />
|[[2009 Kids' Choice Awards|2009]]<br />
|[[Dwayne Johnson]] <br />
|-<br />
|[[2010 Kids' Choice Awards|2010]]<br />
|[[Kevin James]]<br />
|-<br />
|[[2011 Kids' Choice Awards|2011]]<br />
|Jack Black<br />
|-<br />
|[[2012 Kids' Choice Awards|2012]]<br />
|[[Will Smith]]<br />
|-<br />
|[[2013 Kids' Choice Awards|2013]]<br />
|[[Josh Duhamel]]<br />
|-<br />
|[[2014 Kids' Choice Awards|2014]]<br />
|[[Mark Wahlberg]]<br />
|-<br />
|[[2015 Kids' Choice Awards|2015]]<br />
|[[Nick Jonas]]<br />
|-<br />
|[[2016 Kids' Choice Awards|2016]]<br />
|[[Blake Shelton]]<br />
|-<br />
|[[2017 Kids' Choice Awards|2017]]<br />
| rowspan="2" |[[John Cena]]<br />
|-<br />
|[[2018 Kids' Choice Awards|2018]]<br />
|-<br />
|[[2019 Kids' Choice Awards|2019]]<br />
|[[DJ Khaled]]<br />
|-<br />
|[[2020 Kids' Choice Awards|2020]]<br />
|[[Victoria Justice]]{{efn|1=[[Chance the Rapper]] was originally set to host the ceremony before moving to a virtual ceremony.}}<br />
|-<br />
|[[2021 Kids' Choice Awards|2021]]<br />
|[[Kenan Thompson]]<br />
|}<br />
<br />
'''Note'''<br />
{{Notelist}}<br />
<br />
=== Multiple year hosts ===<br />
The ceremony has been hosted multiple times by four individuals, with [[Candace Cameron Bure]] hosting in 1990 and 1994, [[Whitney Houston]] consecutively in 1995 and 1996, then [[Rosie O'Donnell]] (who co-hosted with Houston in 1996) alone from 1997 until 2003 (with four other hosts in 2000). This was followed by [[Jack Black]] in 2006, 2008 and 2011, and then John Cena, who hosted consecutively for 2017 and 2018.<br />
<br />
==Special awards==<br />
Recipients of these special awards do not win orange blimps like for the regular awards.<br />
<br />
===The Hall of Fame Award===<br />
'''The Hall of Fame Award''' was a gold version of the blimp award from 1991–2000, and was presented to those whose accomplishments, fame and popularity set them above everyone else. Initially, the award was chosen by the kids from a slate of nominees. Actors, athletes and singers were all eligible for the award, with ballots containing nominees from multiple categories.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner(s)<br />
|-<br />
|1991<br />
|[[Paula Abdul]]<ref>{{cite news|url=https://www.latimes.com/archives/la-xpm-1991-04-21-tv-648-story.html|title=Nickelodeon presents the ‘little people’s’ annual celebrity choice awards|newspaper=[[Los Angeles Times]]|last=Lipton|first=Lauren|date=April 21, 1991|access-date=March 24, 2021}}</ref><ref>{{cite news|id={{ProQuest|306420088}}|title=Country Awards|newspaper=[[USA Today]]|last=della Cava|first=Marco R.|page=01D|date=April 25, 1991}}</ref><br />
|-<br />
|1992<br />
|[[Arnold Schwarzenegger]]<br />
|-<br />
|1994<br />
|[[Michael Jordan]]<br />
|-<br />
|1995<br />
|[[Boyz II Men]]<ref>{{cite web|url=http://www.nickkcapress.com/2007KCA/specialawards.php|title=Special Awards – Nickelodeon Kids' Choice Awards 2007 Press Kit|publisher=[[Nickelodeon]]|access-date=June 14, 2020}}</ref><ref name="LA Sentinel" /><ref>{{cite news|url=https://www.chicagotribune.com/news/ct-xpm-1995-06-08-9506080010-story.html|title=Popular Vote|newspaper=[[Chicago Tribune]]|last=Mangan|first=Jennifer|date=June 8, 1995|access-date=June 14, 2020}}</ref><br />
|- <br />
|1996<br />
|[[Tim Allen]]<br />
|-<br />
|1997<br />
|[[Will Smith]]<br />
|-<br />
|1998<br />
|[[Tia Mowry|Tia]] & [[Tamera Mowry]]<br />
|-<br />
|1999<br />
|[[Jonathan Taylor Thomas]]<br />
|-<br />
|2000<br />
|[[Rosie O'Donnell]]<br />
|}<br />
<br />
===The Wannabe Award===<br />
'''The Wannabe Award''' was a silver version of the blimp award from 2001–2008, and was presented to the best celebrity [[role model]] or inspiration (or the person whom the kids '''''want to be''''' like). The winner was determined prior to the awards without voter input. As of 2009, the only person to have won the Wannabe award and the Hall of Fame award is [[Will Smith]].<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner<br />
|-<br />
|2001<br />
|[[Tom Cruise]]<br />
|-<br />
|2002<br />
|[[Janet Jackson]]<br />
|-<br />
|2003<br />
|[[Will Smith]]<br />
|-<br />
|2004<br />
|[[Adam Sandler]]<br />
|-<br />
|2005<br />
|[[Queen Latifah]]<br />
|-<br />
|2006<br />
|[[Chris Rock]]<br />
|-<br />
|2007<br />
|[[Ben Stiller]]<br />
|-<br />
|2008<br />
|[[Cameron Diaz]]<br />
|}<br />
<br />
===The Big Help Award===<br />
'''The Big Green Help Award''' (later titled as '''The Big Help Award''') was an award presented to a person who goes above and beyond to help the environment.<ref>{{cite web|url=https://people.com/celebrity/leonardo-dicaprio-to-receive-big-green-award/|title=Leonardo DiCaprio to Receive Big Green Award|work=[[People (magazine)|People]]|date=March 25, 2009|access-date=August 30, 2021}}</ref> It is based on Nickelodeon's ''[[The Big Help]]'' initiative. The award was originally green when first awarded in 2009, but later changed to silver along with a name change of the award the following years.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner<br />
|-<br />
|2009<br />
|[[Leonardo DiCaprio]]<br />
|-<br />
|2010<br />
|[[Michelle Obama]]<br />
|-<br />
|2011<br />
|[[Justin Timberlake]]<br />
|-<br />
|2012<br />
|[[Taylor Swift]]<br />
|}<br />
<br />
===Lifetime Achievement Award===<br />
'''The Nickelodeon Lifetime Achievement Award''' was a golden version of the blimp award and was presented to a network employee on or off camera that has contributed heavily to the network's success and entertained children with their work. The only winner of this award was [[Dan Schneider (TV producer)|Dan Schneider]] in the 2014 ceremony.<br />
<br />
===Generation Change Award===<br />
'''The Generation Change Award''' is presented to those who have worked to bring positive changes for the new generation of kids. The award was originally introduced in the [[2019 Kids' Choice Sports|2019 Kids' Choice Sports ceremony]], but has since carried over to the main ceremony.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner<br />
|-<br />
|2019<br />
|[[Megan Rapinoe]]<ref>{{cite web|url=https://variety.com/2019/scene/news/dwyane-wade-megan-rapinoe-win-big-at-2019-nickelodeon-kids-choice-sports-awards-1203265665/|title=Dwyane Wade, Megan Rapinoe Win Big at 2019 Nickelodeon Kids’ Choice Sports Awards|work=[[Variety (magazine)|Variety]]|author=BreAnna Bell|date=July 12, 2019|access-date=May 20, 2021}}</ref><br />
|-<br />
|2020<br />
|[[LeBron James]]<ref>{{cite web|url=https://people.com/sports/kids-choice-awards-2020-lebron-james-receives-generation-change-award/|title=LeBron James Honored with 2020 Generation Change Award at Virtual ''Kids' Choice Awards''|work=[[People (magazine)|People]]|author=Georgia Slater|date=May 2, 2020|access-date=May 20, 2021}}</ref><br />
|-<br />
|2021<br />
|[[Kamala Harris]]<ref>{{cite web|url=https://deadline.com/2021/03/kamala-harris-nickelodeon-kids-choice-awards-1234713103/|title=Vice President Kamala Harris To Speak At Nickelodeon’s Kids’ Choice Awards|work=[[Deadline Hollywood]]|author=Ted Johnson|date=March 12, 2021|access-date=May 20, 2021}}</ref><ref>{{cite press release|url=http://www.thefutoncritic.com/news/2021/03/12/vice-president-kamala-harris-to-deliver-special-remarks-during-nickelodeons-kids-choice-awards-2021-403514/20210312nickelodeon01/|title=Vice President Kamala Harris to Deliver Special Remarks During Nickelodeon's Kids' Choice Awards 2021|publisher=[[Nickelodeon]]|via=[[The Futon Critic]]|date=March 12, 2021|access-date=May 20, 2021}}</ref><ref>{{cite web|url=https://deadline.com/2021/03/kamala-harris-kids-choice-awards-speech-clip-news-1234714002/|title=Kids’ Choice Awards: Vice President Kamala Harris Bestows Generation Change Award On “Young Leaders” Of The Nation, Thanks Them For “Stepping Up”|work=[[Deadline Hollywood]]|author=Matt Grobar|date=March 13, 2021|access-date=May 20, 2021}}</ref><br />
|}<br />
<br />
==Kids' Choice Sports==<br />
In July 2014, Nickelodeon presented the [[2014 Kids' Choice Sports|first annual Kids' Choice Sports]], honoring kids' favorite athletes, teams, and sports moments from the year. [[Michael Strahan]] produced and hosted the inaugural ceremony.<ref>{{cite web|url=https://tvbythenumbers.zap2it.com/network-press-releases/nickelodeon-introduces-kids-choice-sports-2014-hosted-by-michael-strahan/244451/|archive-url=https://web.archive.org/web/20180615135448/http://tvbythenumbers.zap2it.com/network-press-releases/nickelodeon-introduces-kids-choice-sports-2014-hosted-by-michael-strahan/244451/|url-status=dead|archive-date=June 15, 2018|title=Nickelodeon Introduces ''Kids Choice Sports 2014'' Hosted by Michael Strahan|publisher=[[Zap2it]]|date=March 13, 2014|access-date=March 30, 2020}}</ref><br />
<br />
===Ceremonies===<br />
{| class="wikitable"<br />
|-<br />
! Year <br />
! Host(s)<br />
! Location<br />
|-<br />
| [[2014 Kids' Choice Sports|2014]]<br />
| [[Michael Strahan]]<br />
| rowspan="4" | [[Pauley Pavilion]]<br />
|-<br />
| [[2015 Kids' Choice Sports|2015]]<br />
| rowspan="3" | [[Russell Wilson]]<br />
|-<br />
| [[2016 Kids' Choice Sports|2016]]<br />
|-<br />
| [[2017 Kids' Choice Sports|2017]]<br />
|-<br />
| [[2018 Kids' Choice Sports|2018]]<br />
| [[Chris Paul]]<br />
| rowspan="2" | [[Santa Monica Airport|Barker Hangar]]<br />
|-<br />
| [[2019 Kids' Choice Sports|2019]]<br />
| Michael Strahan<br />
|}<br />
<br />
==Slimed celebrities==<br />
[[File:Final Slime a.jpg|thumb|250px|The final slime at the [[2010 Kids' Choice Awards]]]]<br />
During a ceremony, sometimes a celebrity presenter or award winner might not know when they are going to be slimed onstage or offstage, though as the years went on, getting slimed became more of an honor, and less of a comedic humiliation akin to the early Nickelodeon series ''[[You Can't Do That on Television#Slime|You Can't Do That on Television]]'', from whence the concept originated.<br />
Hosts of the show have also been slimed, and occasionally celebrities not attending the awards have been slimed via video segment, such as when [[Rosie O'Donnell]] tricked [[Melissa Joan Hart]] into getting slimed on the set of [[Sabrina the Teenage Witch (1996 TV series)|''Sabrina the Teenage Witch'']] in [[2001 Kids' Choice Awards|2001]], or when [[Amanda Seyfried]] and [[Josh Hutcherson]] were slimed at a KCA watch party in [[2013 Kids' Choice Awards|2013]]. Celebrities sitting in the audience are also fair game for being slimed, as [[Mandy Moore]] first learned in [[2007 Kids' Choice Awards|2007]], and [[Halle Berry]] later found out in [[2012 Kids' Choice Awards|2012]].<br />
<br />
Although Les Lye was the only celebrity to be slimed at the [[1988 Kids' Choice Awards|1988 awards]], a video was shown during the show of then Nickelodeon president [[Geraldine Laybourne]] saying the magic words and getting slimed with the original ''[[You Can't Do That on Television#Slime|YCDTOTV]]'' recipe, much to her dismay, proving that not even the network president was safe from the slime.<ref>{{cite AV media|url=https://www.youtube.com/watch?v=FR80XlnRKmQ|title=GET SLIMED – A Message From Our President – NICK at NITE|medium=Video|publisher=DTOWNXX|via=[[YouTube]]|date=July 1, 2013|access-date=March 30, 2020}}</ref><br />
<br />
Below is a list of all the celebrities that have been slimed over the past years at the Kids' Choice Awards.<br />
<br />
{|class="wikitable"<br />
|-<br />
! Year<br />
! Slimed Celebrity(ies)<br />
|-<br />
|1988<br />
|[[Les Lye]]<ref>{{cite AV media|url=https://www.youtube.com/watch?v=1oY_m7xMODs|title=Ross Ewich at the 1st Kids Choice Awards 01|medium=Video|publisher=PriceLes|via=[[YouTube]]|date=February 14, 2015|access-date=May 3, 2020}}</ref><br />
|-<br />
|1989<br />
|[[Bill Kirchenbauer]]<ref name="NickRewind video">{{cite AV media|url=https://www.youtube.com/watch?v=kpgWpXWJZmQ|title=A Brief History of Nickelodeon Slime|medium=Video|publisher=[[Nickelodeon]]|via=[[YouTube]]|date=May 31, 2016|access-date=March 23, 2020}}</ref><br />
|-<br />
|1990<br />
|[[Wil Wheaton]]<ref name="NickRewind video" /><ref>{{cite AV media|url=https://www.youtube.com/watch?v=6nQ_IlguBFs|title=Wil Wheaton Gets Slimed! (1990 KCA's)|medium=Video|publisher=Lasllen Male WAM|via=[[YouTube]]|date=May 13, 2020|access-date=May 18, 2020}}</ref><br />
|-<br />
|1991<br />
|[[Corin Nemec]]<br />[[Bart Simpson]] <small>(animated segment)</small><br />
|-<br />
|1992<br />
|[[Jonathan Taylor Thomas]]<ref name="1992 slimes">{{cite tweet|user=RealMagitroopa|author=Kevin🌐|number=1254970628467240961|title=Well, here's that 'audience sliming' to let yourselves think of it how you want to...|date=April 27, 2020|access-date=April 28, 2020}}</ref><br />[[Zachery Ty Bryan]]<ref name="1992 slimes" /><br />[[Taran Noah Smith]]<ref name="1992 slimes" /><br />
|-<br />
|1994<br />
|[[James Earl Jones]]<ref name="NickRewind video" /><ref name="Slimed! book" /><ref>{{cite tweet|user=RealMagitroopa|author=Kevin🌐|number=1259171069111533568|title=HOWEVER, with recently getting the full 1994 show, I am proud to now present the full opening of James Earl Jones opening the KCAs...|date=May 9, 2020|access-date=May 18, 2020}}</ref><br />
|-<br />
|1995<br />
|[[Mark Curry (actor)|Mark Curry]]<ref name="NickRewind video" /><ref name="Deep Inside">{{cite AV media|url=https://vimeo.com/15579330|title=Deep Inside the Kid’s Choice Awards|medium=Video|publisher=David Levin|via=[[Vimeo]]|date=October 5, 2010|access-date=April 27, 2020}}</ref><ref name="KCA Press Slimings">{{cite web|url=http://www.nickkcapress.com/2007KCA/starslimings.php|title=Go Green! Star Slimings! – Nickelodeon Kids' Choice Awards 2007 Press Kit|publisher=[[Nickelodeon]]|access-date=June 11, 2020}}</ref><ref>{{cite AV media|url=https://www.youtube.com/watch?v=iGX0jGPEsjQ|title=1996 Kids' Choice Awards: Special replay commercial – Nickelodeon|medium=Video|publisher=Magitroopa|via=[[YouTube]]|date=April 10, 2019|access-date=June 11, 2020}}</ref><br />
|-<br />
|1996<br />
|[[Queen Latifah]]<ref name="Deep Inside" /><ref name="KCA Press Slimings" /><ref>{{cite AV media|url=https://www.youtube.com/watch?v=l-oKW4GiYMU|title=1996 Kids' Choice Awards: Special replay commercial (1) – Nickelodeon|medium=Video|publisher=Magitroopa|via=[[YouTube]]|date=April 17, 2019|access-date=June 11, 2020}}</ref><br />
|-<br />
|1997<br />
|[[Rosie O'Donnell]]<ref>{{cite AV media|url=https://www.youtube.com/watch?v=5BM2sTXVzTk|title=10th Annual Kids Choice Awards montage 1997|medium=Video|publisher=nickis4kids|via=[[YouTube]]|date=May 23, 2009|access-date=April 27, 2020}}</ref><br />
|-<br />
|1998<br />
|[[Sean Combs|Sean "Diddy" Combs]]<ref name="NickRewind video" /><br />
|-<br />
|1999<br />
|[[Randy Savage]]<br />[[Rozonda Thomas|Chilli]]<br />[[Stephanie Bellars]]<br />
|- <br />
|2000<br />
|[[Will Smith]]<br />
|-<br />
|2001<br />
|[[Melissa Joan Hart]]<br />[[NSYNC|*NSYNC]]<br />[[Tom Cruise]]<br />Rosie O'Donnell<br />
|-<br />
|2002<br />
|[[Pink (singer)|Pink]]<br />[[Adam Sandler]]<br />
|-<br />
|2003<br />
|[[Jim Carrey]]<br />Rosie O'Donnell<br />
|-<br />
|2004<br />
|[[Mary-Kate Olsen|Mary-Kate]] & [[Ashley Olsen]]<br />[[Mike Myers]]<br />
|-<br />
|2005<br />
|[[Will Ferrell]]<br />[[Johnny Depp]]<br />[[Ben Stiller]]<br />
|-<br />
|2006<br />
|[[Robin Williams]]<br />[[Jack Black]]<br />
|-<br />
|2007<br />
|[[Chris Tucker]]<br />[[Jackie Chan]]<br />[[Mandy Moore]]<br />[[Steve Carell]]<br />[[Tobey Maguire]]<br />[[Vince Vaughn]]<br />[[Justin Timberlake]]<br />
|-<br />
|2008<br />
|[[Harrison Ford]]<br />[[Brendan Fraser]]<br />[[Orlando Bloom]]<br />Jack Black<br />
|-<br />
|2009<br />
|[[Jesse McCartney]]<br />[[Hugh Jackman]]<br />[[Sandra Bullock]]<br />[[Jonas Brothers]]<br />[[Dwayne Johnson]]<br />
|-<br />
|2010<br />
|[[Jackson Rathbone]]<br />[[Jerry Trainor]]<br />[[Katy Perry]]<br />[[Fred Figglehorn]]<br />[[Tina Fey]]<br />Steve Carell<br />[[Kevin James]]<br />
|-<br />
|2011<br />
|[[Russell Brand]]<br />[[Rico Rodriguez (actor)|Rico Rodriguez]]<br />[[Snoop Dogg]]<br />[[Kaley Cuoco]]<br />[[Heidi Klum]]<br />[[Jason Segel]]<br />[[Josh Duhamel]]<br />Jim Carrey<br />Jack Black<br>[[Po (Kung Fu Panda)|Po]] <small>(animated segment)</small><br>[[Rio (2011 film)|Jewel and Blu]] <small>(animated segment)</small><br />
|-<br />
|2012<br />
|[[Halle Berry]]<br />[[Chris Colfer]]<br />[[Taylor Lautner]]<br />[[The Miz]]<br />[[Big Show|The Big Show]]<br />[[Jeff Sutphen]]<br />[[Santino Marella]]<br />[[Justin Bieber]]<br />Will Smith<br />
|-<br />
|2013<br />
|[[Pitbull (rapper)|Pitbull]]<br />[[Dwight Howard]]<br />[[Neil Patrick Harris]]<br />Sandra Bullock<br />[[Amanda Seyfried]]<br />[[Josh Hutcherson]]<br />[[Nick Cannon]]<br />Josh Duhamel<br />
|-<br />
|2014<br />
|[[Pharrell Williams]]<br />Kaley Cuoco<br />[[Jack Reynor]]<br />[[Austin Mahone]]<br />[[Cody Simpson]]<br />[[David Blaine]]<br />[[Shaun White]]<br />[[Jukka Hildén]]<br />[[Dave England]]<br />[[Mark Wahlberg]]<br />
|-<br />
|2015<br />
|[[Jesse Tyler Ferguson]]<br />[[Sarah Hyland]]<br />[[Ariel Winter]]<br />[[Nolan Gould]]<br />Rico Rodriguez<br />[[Shawn Mendes]]<br />[[Jack Griffo]]<br />[[Kira Kosarin]]<br />[[Diego Velazquez (actor)|Diego Velazquez]]<br />[[Addison Riecke]]<br />[[Josh Gad]]<br />[[Nick Jonas]]<br />[[5 Seconds of Summer]]<br />
|-<br />
|2016<br />
|[[John Stamos]]<br />[[Fifth Harmony]]<br />[[Jason Sudeikis]]<br />Josh Gad<br />[[Cameron Dallas]]<br />[[Blake Shelton]]<br />
|-<br />
|2017<br />
|[[Demi Lovato]]<br />[[Chris Pratt]]<br />[[Kevin Hart]]<br />[[John Cena]]<br />
|-<br />
|2018<br />
|[[Liza Koshy]]<br />Heidi Klum<br />[[Mel B]]<br />[[JoJo Siwa]]<br />[[Laurie Hernandez]]<br />[[Barbie]] <small>(animated segment)</small><br />Shawn Mendes<br />John Cena<br />
|-<br />
|2019<br />
|Chris Pratt<br />Will Smith<br />[[David Dobrik]]<br />[[Josh Peck]]<br />[[Janelle Monáe]]<br />Adam Sandler<br />[[DJ Khaled]]<br />
|-<br />
|2020<br />
|JoJo Siwa<br />David Dobrik<br />[[Victoria Justice]]<br />
|-<br />
|2021<br />
|[[Charli D'Amelio]]<br />[[Lin-Manuel Miranda]]<br />[[Robert Downey Jr.]]<br />Liza Koshy<br />[[Kenan Thompson]]<br />
|}<br />
<br />
==Slime stunts==<br />
Beginning in 2002, the show began its annual '''''World Record Slime Stunts'''''. Olympians, extreme sports stars and daredevils participated in special stunts performed live on national television—often landing into the trademark green slime.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Celebrity (ies)<br />
! width="85%"| Stunt synopsis<br />
|-<br />
| align="center"| 2002<br />
| [[Dave Mirra]]<br />
| The [[Bicycle Motocross|BMX]] pro-biker broke his own record for a double back flip on a BMX bike and landed in a 5,000 gallon tank of green slime.<br />
|-<br />
| align="center"| 2003<br />
| [[Tony Hawk]]<br />
| The [[skateboard]]ing champion skateboarded into an 11,000 gallon tank of green slime.<br />
|-<br />
| align="center"| 2004<br />
| [[Mat Hoffman]]<br />
| The BMX pro performed the "World Record Skydiving Bike Jump" skydiving 14,000 feet in a lakefull of green slime.<br />
|-<br />
| align="center"| 2005<br />
| [[Donald Trump]]/David Spitz Jr.<br />
| From New York, ''[[The Apprentice (American TV series)|The Apprentice]]'' host "fired" human cannonball David Spitz Jr. into the air, where he landed in a net laced with green slime.<br />
|-<br />
| align="center"| 2006<br />
|[[Ryan St. Onge]]<br />
| In a live remote from the [[Utah Olympic Park]] in [[Park City, Utah]], the U.S. Olympic Freestyle Aerial [[skiing|Skier]] skied into 10,000 gallons of green slime.<br />
|-<br />
| align="center"| 2007<br />
| [[Ron Jones (athlete)|Ron Jones]]<br />
| Bungee jumping into a pool of slime.<br />
|-<br />
| align="center" rowspan="4"| 2008<br />
| [[Jack Black]]<br />[[Orlando Bloom]]<br />
| ''Kids Choice 2008'' had many slime stunts all hosted by professional boxer [[Laila Ali]]. Depending on the outcome of the stunt, a certain amount of green slime was added to a slime vat backstage which was referred to throughout as the "Slime Meter". The slime was used later on at the end of the show, in what was supposedly the "World's Longest Celebrity Sliming," in which [[Orlando Bloom]] joined host [[Jack Black]] to be slimed for one solid minute. Host Black even made a remark about how the grand total of 27 tons of slime could fit in a vat that only held 25 tons.<br />
|-<br />
| [[Akon]]<br />
| In the first stunt, affectionately called the "Slime-o-Lition Derby", the pop star had 45 seconds to ride the Kids' Choice Bobble Head Kart. The choices were the shark-themed "[[Jaws (film)|Jaws]] Jalopy", a [[hot dog]]-shaped "Weiner Wagon" and the winner, the Jack Black Bobble Head Kart which was essentially a go-kart with a giant Jack Black head on the top. Akon successfully completed the course adding 10 tons of slime to the vat, "plus 5 for finishing" bringing the total to 15 tons.<br />
|-<br />
| [[Usher (entertainer)|Usher]]<br />
| The famous R&B singer performed the second stunt manning a "slime hose," firing at a [[sumo wrestling|sumo wrestler]] and propelling him in costume along a long platform. The amount of slime added to the vat was determined by how far the "human target" was propelled by the spray of slime. Viewers voting online picked the sumo wrestler over his competitor, the [[Scuba diver]]. The "human target" was launched all the way to the 5-ton mark bringing the total of slime in the vat to 20 tons.<br />
|-<br />
| [[Heidi Klum]]<br />
| The last stunt was performed by the supermodel or as host Black called her "Heidi the Human Dart". Klum was attached by a harness to a long cable, allowing her to swing freely in which she did. Armed with a pad of spikes, she swung between her platform and what was a trampoline-like wall covered in slime balloons. For every slime balloon Klum popped in 30 seconds, one more ton of slime was added to the vat. Kids voted online to determine exactly what type of spike pad Klum would use to pop the balloons. The choices were the hand-worn "mittens" and the winner the "butt pad" which unanimously beat out the mittens. Klum popped 7 balloons on the wall, adding 7 more tons of slime to the vat and bringing the total of slime in the vat to 27 tons.<br />
|-<br />
| align="center"| 2009<br />
| [[Will Ferrell]]<br />
| The comedian-actor slid down a slime-covered slide that was placed on top of Janss Steps on the UCLA campus, on a luge head first into a pool of slime.<br />
|-<br />
| align="center" rowspan="2"| 2010<br />
| [[Apolo Anton Ohno]]<br />
| Two stunts were featured at the 2010 awards. First, eight-time [[2010 Winter Olympics|Olympic]] medalist Ohno was catapulted into slime by sling shot with the help of [[WWE]] wrestler [[John Cena]].<br />
|-<br />
| [[Jerry Trainor]]<br />[[Jackson Rathbone]]<br />[[Nicola Peltz]]<br />
| For the second stunt, to promote ''[[The Last Airbender (2010 film)|The Last Airbender]]'' stars Peltz and Rathbone along with ''[[iCarly]]'' star Trainor were featured in a bending-slime event. Since Peltz's character is a "water-bender", she bent the slime towards Trainor and Rathbone.<br />
|-<br />
| align="center"| 2011<br />
| Kelvin Ramer<ref>{{cite episode|title=The Best of the Kids' Choice Awards|series=Kids' Choice Awards|airdate=March 22, 2020|network=[[Nickelodeon]]}}</ref><br />
| Ramer's monster truck, rebodied and relivered for the event, jumps over a 50-foot Nickelodeon blimp award into a pool of slime. It was hosted by [[Big Show (wrestler)|Paul "The Big Show" Wight]] who said that it was the most dangerous Kids' Choice slime stunt ever.<br />
|-<br />
| align="center"| 2012<br />
| [[Big Show]] and [[The Miz]]<br />
| A slime themed wrestling match between [[Big Show]] and [[The Miz]]. When either The Big Show or The Miz hits the special cannons on each corner of the ring, slime shoots out and covers the audience. The Big Show defeated The Miz when he threw him over the ring and into a pool of slime. Afterwards, The Big Show was slimed for his ultimate reward.<br />
|-<br />
| align="center"| 2014<br />
| [[Dave England]] & [[Jukka Hilden]]<br />
| Kids got to pick between three slime stunts and the one with the highest number of votes would win. It was between an Ultimate Slime Rodeo, a High Speed Bathtub Race, or a Slippery Obstacle Course. The Ultimate Slime Rodeo won as both Dave and Jukka rode on electronic riding horses that had slime hoses in their mouths and whoever held on the longest would win. Dave eventually held on the longest and won.<br />
|-<br />
| align="center"| 2015<br />
| Cast of ''[[The Thundermans]]''<br />
| An online vote was held during the show, in which kids chose between ''[[The Thundermans]]'', ''[[Nicky, Ricky, Dicky & Dawn]]'', and ''[[Bella and the Bulldogs]]''. The cast of the show with the most votes would go through a car wash with slime being fired at every direction.<br />
|-<br />
| align="center"| 2016<br />
| [[Bethany Mota]] & [[Cameron Dallas]]<br />
| As part of the ceremony's website/app voting system set up for the show, kids voted for the best internet personality. They had to choose between [[YouTuber]] Bethany Mota and YouTuber, [[Vine (service)|Vine]] star, [[TikTok]] star, and [[Netflix]] actor Cameron Dallas. Both of them went on to partake in the Slime Soakers stunt but only one of them was to get slimed, which the kids had to vote for on [[Nick.com]] and in the Nick app. Towards the end of the show, the winner, Cameron Dallas, was revealed and proceeded to get slimed.<br />
|-<br />
| align="center"| 2020<br />
| Astronauts<br />
|[[European Space Agency]] Astronaut Col. Luca Parmitano and [[NASA]] Astronaut Christina Koch opened and played with the first ever slime in space inside the [[International Space Station]].<br />
|}<br />
<br />
==References==<br />
{{reflist|30em}}<br />
<br />
==External links==<br />
<br />
{{Nickelodeon Kids' Choice Awards}}<br />
{{Animation industry in the United States}}<br />
<br />
[[Category:Nickelodeon Kids' Choice Awards| ]]<br />
[[Category:1988 establishments in the United States]]<br />
[[Category:American annual television specials]]<br />
[[Category:American television awards]]<br />
[[Category:Awards established in 1988]]<br />
[[Category:Nickelodeon original programming|Kids' Choice Awards]]</div>Reference2https://en.everybodywiki.com/index.php?title=Nickelodeon_Kids%27_Choice_Awards&diff=4968991Nickelodeon Kids' Choice Awards2025-06-07T12:01:50Z<p>Reference2: </p>
<hr />
<div>{{short description|Annual American children's awards ceremony show}}<br />
{{pp|small=yes}}<br />
<br />
{{Use mdy dates|date=August 2021}}<br />
{{More citations needed|date=January 2014}}<br />
{{Infobox award<br />
| name = Nickelodeon Kids' Choice Awards<br />
| previous_awards = 2024 Kids' Choice Awards<br />
| previous_date = {{start date|2024|7|13}}<br />
| next_awards = 2025 Kids' Choice Awards<br />
| next_date = {{start date|2025|6|21}}<br />
| image = <br />
| caption = <br />
| country = United States<br />
| presenter = [[Nickelodeon]]<br />
| reward = {{plainlist |<br />
* [[Kaleidoscope]] (1987–present)<br />
* Statuette (1988–89)<br />
* KCA orange [[blimp]] (1990–present)<br />
}}<br />
| year = {{start date and age|1987|3|28}}<br />
| year2 = <br />
| website = {{URL|https://www.nick.com/kids-choice-awards/}}<br />
| network = Nickelodeon<br />
}}<br />
<br />
The '''Nickelodeon Kids' Choice Awards''' (also known as the '''KCAs''' or ''' Kids' Choice''') is an annual U.S. children's [[awards ceremony]] show that is produced by [[Nickelodeon]]. Usually held on a Saturday night in late March or early April, the show honors the year's biggest in television, movie, music, and sports as voted by viewers worldwide of Nickelodeon networks. Winners receive a hollow orange [[blimp]] figurine, a logo outline for much of the network's 1984–2009 era, which also functions as a [[kaleidoscope]].<ref>{{cite news|url=http://www.ocregister.com/entertainment/kids-17366-awards-says.html|title=Kids' Choice Awards grow up; The Nickelodeon celebration of burps and slime has become a star-studded affair.|last=Larsen|first=Peter|date=March 30, 2007|work=[[Orange County Register]]|access-date=September 25, 2011}}</ref><br />
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The show features numerous [[celebrity]] guests and musical acts. Since 2002, [[Slime (toy)|slime]] stunts have been incorporated into the show. The KCAs also host live entertainment. It has also been known to exceedingly cover people with the network's trademark [[Green slime (You Can't Do That on Television)|green slime]]. The animated series ''[[SpongeBob SquarePants]]'' has won the most KCA awards, with eighteen overall through the series' run. Individually, [[Disney Channel]] actress [[Selena Gomez]] has won the most trophies with eleven, followed by [[Will Smith]] (10) and [[Adam Sandler]] (10). [[Whoopi Goldberg]] is the only person to have won a Kids' Choice Award, alongside the prevailing "[[List of people who have won Academy, Emmy, Grammy, and Tony Awards|EGOT]]" combination of an [[Emmy Award|Emmy]], [[Grammy Award|Grammy]], [[Academy Award|Oscar]], and [[Tony Award|Tony]]. [[Rosie O'Donnell]] has hosted the show eight times, followed by [[Jack Black]] who hosted three times, and [[Whitney Houston]] and [[John Cena]] who both hosted twice.<br />
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==History==<br />
[[Alan Goodman]], [[Albie Hecht]], and [[Fred Seibert]] created the awards show after Nickelodeon produced a segment called [[The Big Ballot]]<ref>{{cite news|title=Nickelodeon lowering the voting age|date=March 8, 1987|newspaper=Atlanta Journal; Atlanta Constitution |page=T/30}}</ref><ref>{{cite news|title=Kids Vote for 'Karate Kid II'|date=March 28, 1987|newspaper=Los Angeles Times |page=10}}</ref><ref>{{cite news|title=Kids Like Cos|date=April 6, 1987|first=Virginia|last=Painter|newspaper=USA Today |page=01.D}}</ref><ref>{{cite news|title=Stamberg Never Rests on Sunday|date=April 7, 1987|newspaper=Philadelphia Daily News }}</ref><ref>{{cite news|title=Monkee Business|date=April 13, 1987|first=Tracey|last=Wong Briggs|newspaper=USA Today|page=01.D}}</ref><ref>{{cite AV media|url=https://www.youtube.com/watch?v=oASjjJbT6Xg|title=Nickelodeon's Big Ballot|medium=Video|publisher=retrorocker|via=[[YouTube]]|date=April 18, 2012|access-date=March 30, 2020}}</ref> for the movie review show ''[[Rated K: For Kids by Kids]]'' in 1987, named for the ballots kids voted with. To vote, the viewers would send in ballots and then before the show, the ballots would be counted and the winners would tape a "thank you" video that would be shown during the program. Goodman, Hecht, and Seibert felt that the network needed a bigger, more exciting platform.<br />
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Hecht selected the awards logo from a series of network designs created by original logo designers Tom Corey and Scott Nash (Corey McPherson Nash, Boston), overseen by Goodman and Seibert (Fred/Alan, Inc., New York).<ref>[http://fredalan.org/post/69174412/the-nickelodeon-logo-designed-by-tom-corey-scott The Nickelodeon Logo, The Fred/Alan Archive]</ref> The award was configured into the current blimp shape/kaleidoscope in 1990.<ref>{{cite AV media|url=https://www.youtube.com/watch?v=pNKSwMA27KQ|title=Nick Extra – The Making of the KCA Blimp (VOD)|medium=Video|publisher=gamerguy624|via=[[YouTube]]|date=January 18, 2019|access-date=March 30, 2020}}</ref> The only change to the award since then has been a change to the embossed logotype on the side of the trophy for 2010 to fit the network's new logo typeface.<br />
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As the [[Internet]] came into widespread use, the voting finally moved from a combination of [[900 number]] telephone voting and filling paper ballots that were either mailed or completed at [[Pizza Hut]] locations, to being conducted exclusively on the [[Nick.com|network's website]], and included [[text messaging]] by 2007. During the early years of Internet voting, there were several issues, including the digital equivalent of [[ballot stuffing]] and adult voting. As a result, a new system was put into place where one vote per Nick.com account is allowed (although it is probable adults still cast votes via the texting option, which is connected to a phone number only instead of a screen name, by creating an account with a false age, or by having their children vote for a chosen subject instead). In 2010, an [[iPhone]] [[iTunes App Store|application]] and mobile browser voting were also added.<ref>{{cite press release|url=http://www.thefutoncritic.com/news/2010/02/16/actor-comedian-kevin-james-tapped-to-host-nickelodeons-23rd-annual-kids-choice-awards-saturday-march-27-live-from-los-angeles-34587/20100216nickelodeon01/|title=Actor/Comedian Kevin James Tapped to Host Nickelodeon's 23rd Annual Kids' Choice Awards Saturday, March 27 Live from Los Angeles|publisher=[[Nickelodeon]]|via=[[The Futon Critic]]|date=February 16, 2010|access-date=April 25, 2020}}</ref><br />
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The 2009 Kids' Choice Awards featured a new award called "The Big Green Help Award" which goes to the celebrity who goes above and beyond to help the Earth. The inaugural award was presented to [[Leonardo DiCaprio]]. For the 2010 awards, "The Big Green Help" award was renamed "The Big Help" award, with [[First Lady of the United States|First Lady]] [[Michelle Obama]] winning the first award under the rename.<br />
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Unlike traditional awards shows, the Kids' Choice Awards uses other items to announce an award winner instead of a traditional [[envelope]]. The show sometimes uses balloons, T-shirts, models, giant letters, stickers, and even a foot.<br />
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Voting became available for Canadian people in time for the 2010 ceremony, owing to the inauguration of Nickelodeon's [[Nickelodeon (Canada)|Canadian service]] in November 2009.<br />
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In June 2010, [[Nickelodeon Latin America]] announced a [[Kids' Choice Awards Mexico|Kids' Choice Awards for Mexico]].<ref>[http://www.mundonick.com/concursos/mis_premios_mx/ kicks Choice Awards Mexico 2010]</ref> Other countries with their own Kids' Choice Awards include Brazil, United Kingdom, Australia, and Indonesia, which are either fully original local productions, or inserted as [[Continuity (broadcasting)|continuity]] during their broadcast of the U.S. ceremony. The Australian Kids' Choice Awards had its final local ceremony in 2012.<br />
<br />
In August 2011, Nickelodeon Latin America announced a [[Kids' Choice Awards Argentina|Kids' Choice Awards event for Argentina]].<br />
<br />
In June 2014, Nickelodeon Latin America announced a [[Kids' Choice Awards Colombia|Kids' Choice Awards event for Colombia]].<br />
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The 2020 ceremony was the first ceremony to be held in a virtual format, a change that was necessary in the wake of the [[COVID-19 pandemic]].<ref name="KCA 2020 PR">{{cite press release|url=https://www.businesswire.com/news/home/20191115005442/en/JoJo-Siwa-Don%E2%80%99t-French-Montana-Blanco-Brown|title=JoJo Siwa, Why Don’t We, French Montana, and Blanco Brown to Perform at Nickelodeon’s U.S. ''SlimeFest'' Music Festival, March 21–22 at the Forum in Inglewood, Calif.|date=November 15, 2019|access-date=November 15, 2019|publisher=[[Nickelodeon]]|via=[[Business Wire]]}}</ref><ref name="KCA postpone">{{cite web|url=https://variety.com/2020/tv/news/nickelodeon-postpone-2020-kids-choice-awards-coronavirus-1203531487/|title=Nickelodeon to Postpone 2020 Kids' Choice Awards Amid Coronavirus Outbreak|work=[[Variety (magazine)|Variety]]|author=Elaine Low|date=March 11, 2020|access-date=March 12, 2020}}</ref><ref name="KCA 2020 virtual announce">{{cite web|url=https://www.hollywoodreporter.com/live-feed/kids-choice-awards-go-remote-nickelodeon-1291749|title=Kids' Choice Awards Go Remote on Nickelodeon|work=[[The Hollywood Reporter]]|author=Rick Porter|date=April 24, 2020|access-date=April 24, 2020}}</ref><ref name="TFC-virtual PR">{{cite press release|url=http://www.thefutoncritic.com/news/2020/04/24/victoria-justice-to-host-nickelodeons-kids-choice-awards-2020-celebrate-together-on-saturday-may-2-at-8-pm-et-pt-524512/20200424nickelodeon01/|title=Victoria Justice to Host "Nickelodeon's Kids' Choice Awards 2020: Celebrate Together" on Saturday, May 2, at 8 P.M. (ET/PT)|publisher=[[Nickelodeon]]|via=[[The Futon Critic]]|date=April 24, 2020|access-date=April 25, 2020}}</ref><br />
<br />
==Awards==<br />
{{Multiple issues|section=yes|<br />
{{Unreferenced section|date=March 2016}}<br />
{{Prose|section|date=March 2016}}<br />
}}<br />
This table shows the awards from the past. An asterisk next to a category indicates an award has been presented in that particular category every year since the inception of the Kids' Choice Awards in 1988.<br />
<div style="height: px; overflow: auto;"><br />
{|class="wikitable"<br />
|-<br />
!<br />
! colspan=2|1980s<br />
! colspan=9|1990s<br />
! colspan=10|2000s<br />
! colspan=10|2010s<br />
! colspan=2|2020s<br />
|-<br />
!<br />
! nowrap="nowrap" |1988<br />
! nowrap="nowrap" |1989<br />
! nowrap="nowrap" |1990<br />
! nowrap="nowrap" |1991<br />
! nowrap="nowrap" |1992<br />
! nowrap="nowrap" |1994<br />
! nowrap="nowrap" |1995<br />
! nowrap="nowrap" |1996<br />
! nowrap="nowrap" |1997<br />
! nowrap="nowrap" |1998<br />
! nowrap="nowrap" |1999<br />
! nowrap="nowrap" |2000<br />
! nowrap="nowrap" |2001<br />
! nowrap="nowrap" |2002<br />
! nowrap="nowrap" |2003<br />
! nowrap="nowrap" |2004<br />
! nowrap="nowrap" |2005<br />
! nowrap="nowrap" |2006<br />
! nowrap="nowrap" |2007<br />
! nowrap="nowrap" |2008<br />
! nowrap="nowrap" |2009<br />
! nowrap="nowrap" |2010<br />
! nowrap="nowrap" |2011<br />
! nowrap="nowrap" |2012<br />
! nowrap="nowrap" |2013<br />
! nowrap="nowrap" |2014<br />
! nowrap="nowrap" |2015<br />
! nowrap="nowrap" |2016<br />
! nowrap="nowrap" |2017<br />
! nowrap="nowrap" |2018<br />
! nowrap="nowrap" |2019<br />
! nowrap="nowrap" |2020<br />
! nowrap="nowrap" |2021<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Movie|Favorite Movie]]*<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
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|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Movie Actor*<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
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|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Movie Actress*<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
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|<!-- 2010 --> {{yes}}<br />
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|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite TV Show|Favorite TV Show]]<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
|<!-- 1995 --> {{yes}}<br />
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|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Male TV Star|Favorite Male TV Star]]<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
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|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Female TV Star|Favorite Female TV Star]]<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
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|<!-- 2012 --> {{yes}}<br />
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|<!-- 2014 --> {{yes}}<br />
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|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Music Group|Favorite Music Group]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{yes}}<br />
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|<!-- 1996 --> {{no}}<br />
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|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Athlete<br />
|<!-- 1988 --> {{yes}}<br />
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|<!-- 2014 --> {{no}}<br />
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|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Female Athlete<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
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|<!-- 2014 --> {{no}}<br />
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|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
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|-<br />
! nowrap="nowrap" |Most Enthusiastic Athlete<br />
|<!-- 1988 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Video Game<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{yes}}<br />
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|<!-- 2018 --> {{yes}}<br />
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|<!-- 2020 --> {{yes}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Sports Team<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
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|<!-- 1991 --> {{no}}<br />
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|<!-- 2001 --> {{no}}<br />
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|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Hall of Fame Award<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
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|<!-- 1998 --> {{yes}}<br />
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|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2006 --> {{no}}<br />
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|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Wannabe Award<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Big Help/Big Green Help Award<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Animal Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Cutest Couple<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Book<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Reality Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite TV Sidekick<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
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|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Animated Animal Sidekick<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Cartoon|Favorite Cartoon]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{yes}}<br />
|<!-- 1996 --> {{yes}}<br />
|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Awards for Favorite Animated Movie|Favorite Animated Movie]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Voice from an Animated Movie<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Buttkicker<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
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|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{no}}<br />
|<!-- 2003 --> {{no}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Buttkicker<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Female Buttkicker<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{no}}<br />
|<!-- 2005 --> {{no}}<br />
|<!-- 2006 --> {{no}}<br />
|<!-- 2007 --> {{no}}<br />
|<!-- 2008 --> {{no}}<br />
|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Singer<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
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|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |[[Kids' Choice Award for Favorite Female Singer|Favorite Female Singer]]<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
|<!-- 1994 --> {{no}}<br />
|<!-- 1995 --> {{no}}<br />
|<!-- 1996 --> {{no}}<br />
|<!-- 1997 --> {{no}}<br />
|<!-- 1998 --> {{no}}<br />
|<!-- 1999 --> {{no}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Song<br />
|<!-- 1988 --> {{yes}}<br />
|<!-- 1989 --> {{yes}}<br />
|<!-- 1990 --> {{yes}}<br />
|<!-- 1991 --> {{yes}}<br />
|<!-- 1992 --> {{yes}}<br />
|<!-- 1994 --> {{yes}}<br />
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|<!-- 1997 --> {{yes}}<br />
|<!-- 1998 --> {{yes}}<br />
|<!-- 1999 --> {{yes}}<br />
|<!-- 2000 --> {{yes}}<br />
|<!-- 2001 --> {{yes}}<br />
|<!-- 2002 --> {{yes}}<br />
|<!-- 2003 --> {{yes}}<br />
|<!-- 2004 --> {{yes}}<br />
|<!-- 2005 --> {{yes}}<br />
|<!-- 2006 --> {{yes}}<br />
|<!-- 2007 --> {{yes}}<br />
|<!-- 2008 --> {{yes}}<br />
|<!-- 2009 --> {{yes}}<br />
|<!-- 2010 --> {{yes}}<br />
|<!-- 2011 --> {{yes}}<br />
|<!-- 2012 --> {{yes}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite App<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2000 --> {{no}}<br />
|<!-- 2001 --> {{no}}<br />
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|<!-- 2009 --> {{no}}<br />
|<!-- 2010 --> {{no}}<br />
|<!-- 2011 --> {{no}}<br />
|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Funny Star<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2014 --> {{yes}}<br />
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|-<br />
! nowrap="nowrap" |Lifetime Achievement Award<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{yes}}<br />
|<!-- 2015 --> {{no}}<br />
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|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Kids TV Show<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Family TV Show<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Most Addicting Game<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
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|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
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|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Villain<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2012 --> {{no}}<br />
|<!-- 2013 --> {{yes}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Talent Competition Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male Action Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2013 --> {{no}}<br />
|<!-- 2014 --> {{no}}<br />
|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Female Action Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{no}}<br />
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|<!-- 2018 --> {{no}}<br />
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|<!-- 2020 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite New Artist<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
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|<!-- 2015 --> {{yes}}<br />
|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Cooking Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Collaboration<br />
|<!-- 1988 --> {{no}}<br />
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|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Male TV Star – Kids' Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
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|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Male TV Star – Family Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
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|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{no}}<br />
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|<!-- 2020 --> {{no}}<br />
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|-<br />
! nowrap="nowrap" |Favorite Female TV Star – Kids' Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
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|<!-- 2016 --> {{yes}}<br />
|<!-- 2017 --> {{no}}<br />
|<!-- 2018 --> {{no}}<br />
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|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Female TV Star – Family Show<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
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|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Global Music Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
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|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{yes}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{yes}}<br />
|-<br />
! nowrap="nowrap" |Favorite Social Music Star<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{yes}}<br />
|<!-- 2020 --> {{yes}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |BFFs (Best Friends Forever)<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
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|<!-- 2016 --> {{no}}<br />
|<!-- 2017 --> {{yes}}<br />
|<!-- 2018 --> {{no}}<br />
|<!-- 2019 --> {{no}}<br />
|<!-- 2020 --> {{no}}<br />
|<!-- 2021 --> {{no}}<br />
|-<br />
! nowrap="nowrap" |Favorite Frenemies<br />
|<!-- 1988 --> {{no}}<br />
|<!-- 1989 --> {{no}}<br />
|<!-- 1990 --> {{no}}<br />
|<!-- 1991 --> {{no}}<br />
|<!-- 1992 --> {{no}}<br />
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! nowrap="nowrap" |Most Wanted Pet<br />
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|-<br />
! nowrap="nowrap" |#Squad<br />
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! nowrap="nowrap" |Favorite Music Video<br />
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! nowrap="nowrap" |Favorite DJ/EDM Artist<br />
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! nowrap="nowrap" |Favorite Soundtrack<br />
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! nowrap="nowrap" |Favorite Viral Music Artist<br />
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!Favorite Dance Trend<br />
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!Favorite Funny YouTube Creator<br />
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!Favorite Musical YouTube Creator<br />
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!Favorite Instagram Pet<br />
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!Favorite TV Host<br />
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!Favorite TV Judges<br />
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!Favorite Superhero<br />
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|-<br />
!Favorite Gamer<br />
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|-<br />
!How Do You Want to Help?<br />
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! nowrap="nowrap" |Favorite Social Star<br />
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|}</div><br />
<br />
==Locations==<br />
[[Image:2009 KCA Orange Carpet.jpg|250px|thumb|Finishing up with the "Orange Carpet" for the Kids' Choice Awards outside of [[Pauley Pavilion]], [[UCLA]] campus]]<br />
The Kids' Choice Awards are typically held in and around [[Southern California]]. Previous ceremonies have been held at the [[Santa Monica Airport|Barker Hangar]] in [[Santa Monica, California]], the [[Hollywood Bowl]], the [[Grand Olympic Auditorium]] in Los Angeles, and [[Universal Studios Hollywood]] in [[Universal City, California|Universal City]], but mostly at [[Pauley Pavilion]] on the [[University of California, Los Angeles|UCLA]] campus. After renovations to Pauley beginning in 2011, the show was moved to the [[Galen Center]] at [[University of Southern California|USC]];<ref>Associated Press, [http://sports.espn.go.com/ncb/news/story?id=4159898 UCLA to renovate famous court], ''ESPN'', May 11, 2010</ref> it was expected to be a temporary home, but the network retained Galen for the 2012–14 ceremonies due to the construction of the Meyer and Renee Luskin Conference and Guest Center, making it difficult to have the "Orange Carpet"; the smaller [[2014 Kids' Choice Sports|Kids' Choice Sports]] had its first ceremony in 2014 at Pauley. For the 2015 and 2016 shows, the ceremony occurred at the remodeled [[The Forum (Inglewood)|Forum]] in [[Inglewood, California]]. Between the 2017 and 2019 shows, the venue alternated between the Galen Center and The Forum.<ref>{{cite press release|url=https://www.nickpress.com/press-releases/2017/01/24/wwe-superstar-john-cena-to-host-nickelodeons-2017-kids-choice-awards-live-on-saturday-march-11-2017|title=WWE Superstar John Cena to Host ''Nickelodeon’s 2017 Kids’ Choice Awards'', Live on Saturday, March 11, 2017|publisher=[[Nickelodeon]]|date=January 24, 2017|access-date=March 30, 2020}}</ref><br />
<br />
The 2020 awards, previously scheduled for March 22, were postponed due to the [[COVID-19 pandemic]]; a spokesperson said that Nickelodeon "will have further information about a new date in the future."<ref name="KCA postpone" /> The ceremony was later moved to May 2 to be held virtually.<ref name="KCA 2020 virtual announce" /><ref name="TFC-virtual PR" /> The 2020 show was planned to serve as a tie-in with Nickelodeon's ''[[Nickelodeon Slimefest|Slimefest]]'' event.<ref name="KCA 2020 PR" /><br />
<br />
{| class="wikitable"<br />
|+<br />
!Year<br />
!Location<br />
|-<br />
|1988<br />
|rowspan=3| [[Universal Studios Hollywood]]<br />
|-<br />
|1989<br />
|-<br />
|1990<br />
|-<br />
|1991<br />
|[[Pauley Pavilion]]<br />
|-<br />
|1992<br />
|Universal Studios Hollywood<br />
|-<br />
|1994<br />
|[[Pantages Theatre (Hollywood)|Pantages Theatre]]<ref name="Slimed! book">{{cite book|url=https://books.google.com/books?id=HMmNDwAAQBAJ&pg=PA30|title=Slimed!: An Oral History of Nickelodeon's Golden Age|publisher=[[Penguin Random House]]|last=Klickstein|first=Mathew|isbn=0142196851|date=2013|access-date=May 3, 2020}}</ref><br />[[Universal Studios Florida]]<br />
|-<br />
|1995<br />
|[[Santa Monica Airport|Barker Hangar]]<ref name="LA Sentinel">{{cite news|id={{ProQuest|369395426}}|title=Kids' Choices Clearly Cool|newspaper=[[Los Angeles Sentinel]]|last=Bingham|first=Carolyn|page=B-4|date=May 31, 1995}}</ref><br />
|-<br />
|1996<br />
|Universal Studios Hollywood<ref>{{cite news|id={{ProQuest|296140939}}|title=Nickelodeon set to reveal Kids' Choice Awards tonight|newspaper=[[Houston Chronicle]]|page=8|date=May 11, 1996}}</ref><br />
|-<br />
|1997<br />
|[[Grand Olympic Auditorium]]<br />
|-<br />
|1998<br />
|rowspan=2| Pauley Pavilion<br />
|-<br />
|1999<br />
|-<br />
|2000<br />
|[[Hollywood Bowl]]<br />
|-<br />
|2001<br />
|rowspan=3| Barker Hangar<br />
|-<br />
|2002<br />
|-<br />
|2003<br />
|-<br />
|2004<br />
|rowspan=7| Pauley Pavilion<br />
|-<br />
|2005<br />
|-<br />
|2006<br />
|-<br />
|2007<br />
|-<br />
|2008<br />
|-<br />
|2009<br />
|-<br />
|2010<br />
|-<br />
|2011<br />
|rowspan=4| [[Galen Center]]<br />
|-<br />
|2012<br />
|-<br />
|2013<br />
|-<br />
|2014<br />
|-<br />
|2015<br />
|rowspan=2| [[The Forum (Inglewood, California)|The Forum]]<br />
|-<br />
|2016<br />
|-<br />
|2017<br />
|Galen Center<br />
|-<br />
|2018<br />
|The Forum<br />
|-<br />
|2019<br />
|Galen Center<br />
|-<br />
|2020{{efn|1=The ceremony was originally planned to be held at The Forum, but moved to a virtual ceremony due to the [[COVID-19 pandemic]].}}<br />
|Virtual show<br />
|-<br />
|2021<br />
|Barker Hangar{{efn|1=The main stage for the ceremony was at the Barker Hangar, while a blimp 'traveled' to different destinations during the show including ''[[Stranger Things]]''{{'}} Upside Down, Mars, Liza Koshy's house, and ''[[SpongeBob SquarePants]]''{{'}} Bikini Bottom.<ref>{{cite web|url=https://www.forbes.com/sites/cathyolson/2021/03/12/sneak-peak-bieber-in-a-slime-lagoon-kamala-harris-fan-wall-in-store-at-nickelodeon-kids-choice-awards|title=Sneak Peak: Bieber In A Slime Lagoon, Kamala Harris, Fan Wall In Store At Nickelodeon Kids’ Choice Awards|work=[[Forbes]]|author=Cathy Applefeld Olson|date=March 12, 2021|access-date=March 14, 2021}}</ref> Most presenters, winners, and performers appeared in-person, while others appeared virtually, including the audience.}}<br />
|}<br />
<br />
'''Notes'''<br />
{{Notelist}}<br />
<br />
==Ceremony hosts==<br />
{| class="wikitable"<br />
|-<br />
! Year <br />
! Host(s)<br />
|-<br />
|[[The Big Ballot|1987]]<br />
|Matt Nespole<br />Rebecca Schwager<br />Mark Shanahan<br />
|-<br />
|[[1988 Kids' Choice Awards|1988]]<ref>{{cite news|id={{ProQuest|277943979}}|title=SCREENING ROOM And Now For a Word From Our Sponsor|newspaper=[[Newsday]]|last1=Werts|first1=Diane|last2=Granville|first2=Kari|last3=Kaufman|first3=Bill|page=06|date=April 17, 1988}}</ref><br />
|[[Tony Danza]]<br />[[Debbie Gibson]]<br />[[Brian Robbins]]<br />[[Dan Schneider (TV producer)|Dan Schneider]]<br />
|-<br />
|[[1989 Kids' Choice Awards|1989]]<ref>{{cite news|title=Life provides fodder for Martin's odd world|date=June 25, 1989|newspaper=Austin American-Statesman}}</ref><br />
|[[Nicole Eggert]]<br />[[Wil Wheaton]]<ref>{{cite news|title=TV Spots|date=June 23, 1989|first=Ben|last=Kubasik|newspaper=Newsday|page=05}}</ref><br />
|-<br />
|[[1990 Kids' Choice Awards|1990]]<ref>{{cite news|title=Look Who' Winning With Kids|date=April 27, 1990|newspaper=Dayton Daily News|page=4}}</ref><br />
|[[Dave Coulier]]<br />[[Candace Cameron Bure|Candace Cameron]]<ref>{{cite news|title=Prime-Time Pick Series: Prime-Time Pick|date=April 23, 1990|first=Burlingame|last=Jon|newspaper=St. Petersburg Times|page=7.D}}</ref><br />[[David Faustino]]<br />
|-<br />
|[[1991 Kids' Choice Awards|1991]]<ref>{{cite news|title=Nickelodeon gives kids a choice|date=April 21, 1991|first=Laura|last=Lipton|newspaper=Austin American-Statesman|page=11}}</ref><br />
|[[Corin Nemec]]<br />
|-<br />
|[[1992 Kids' Choice Awards|1992]]<ref>{{cite news|title=Awards|date=November 16, 1992|first=Beth|last=Klied|newspaper=Los Angeles Times|page=2}}</ref><br />
|[[Holly Robinson Peete|Holly Robinson]]<br />[[Brian Austin Green]]<br />[[Tori Spelling]]<ref>{{cite news|title=Saturday's TV Tips|date=November 14, 1992|newspaper=Atlanta Journal; Atlanta Constitution|page=E/4}}</ref><br />
|-<br />
|[[1994 Kids' Choice Awards|1994]]<br />
|[[Joey Lawrence]]<br />Candace Cameron<br />[[Marc Weiner]]<br />
|-<br />
|[[1995 Kids' Choice Awards|1995]]<br />
|[[Whitney Houston]]<br />
|-<br />
|[[1996 Kids' Choice Awards|1996]]<br />
|Whitney Houston<br />[[Rosie O'Donnell]] <br />
|-<br />
|[[1997 Kids' Choice Awards|1997]]<br />
|rowspan="3"|Rosie O'Donnell<br />
|-<br />
|[[1998 Kids' Choice Awards|1998]]<br />
|-<br />
|[[1999 Kids' Choice Awards|1999]]<br />
|-<br />
|[[2000 Kids' Choice Awards|2000]]<br />
|Rosie O'Donnell<br />[[LL Cool J]]<br />[[David Arquette]]<br />[[Mandy Moore]]<br />[[Frankie Muniz]]<br />
|-<br />
|[[2001 Kids' Choice Awards|2001]]<br />
|rowspan="3"|Rosie O'Donnell<br />
|-<br />
|[[2002 Kids' Choice Awards|2002]]<br />
|-<br />
|[[2003 Kids' Choice Awards|2003]]<br />
|-<br />
|[[2004 Kids' Choice Awards|2004]] <br />
|[[Cameron Diaz]]<br />[[Mike Myers]] <br />
|-<br />
|[[2005 Kids' Choice Awards|2005]]<br />
|[[Ben Stiller]] <br />
|-<br />
|[[2006 Kids' Choice Awards|2006]]<br />
|[[Jack Black]] <br />
|-<br />
|[[2007 Kids' Choice Awards|2007]]<br />
|[[Justin Timberlake]] <br />
|-<br />
|[[2008 Kids' Choice Awards|2008]]<br />
|Jack Black<br />
|- <br />
|[[2009 Kids' Choice Awards|2009]]<br />
|[[Dwayne Johnson]] <br />
|-<br />
|[[2010 Kids' Choice Awards|2010]]<br />
|[[Kevin James]]<br />
|-<br />
|[[2011 Kids' Choice Awards|2011]]<br />
|Jack Black<br />
|-<br />
|[[2012 Kids' Choice Awards|2012]]<br />
|[[Will Smith]]<br />
|-<br />
|[[2013 Kids' Choice Awards|2013]]<br />
|[[Josh Duhamel]]<br />
|-<br />
|[[2014 Kids' Choice Awards|2014]]<br />
|[[Mark Wahlberg]]<br />
|-<br />
|[[2015 Kids' Choice Awards|2015]]<br />
|[[Nick Jonas]]<br />
|-<br />
|[[2016 Kids' Choice Awards|2016]]<br />
|[[Blake Shelton]]<br />
|-<br />
|[[2017 Kids' Choice Awards|2017]]<br />
| rowspan="2" |[[John Cena]]<br />
|-<br />
|[[2018 Kids' Choice Awards|2018]]<br />
|-<br />
|[[2019 Kids' Choice Awards|2019]]<br />
|[[DJ Khaled]]<br />
|-<br />
|[[2020 Kids' Choice Awards|2020]]<br />
|[[Victoria Justice]]{{efn|1=[[Chance the Rapper]] was originally set to host the ceremony before moving to a virtual ceremony.}}<br />
|-<br />
|[[2021 Kids' Choice Awards|2021]]<br />
|[[Kenan Thompson]]<br />
|}<br />
<br />
'''Note'''<br />
{{Notelist}}<br />
<br />
=== Multiple year hosts ===<br />
The ceremony has been hosted multiple times by four individuals, with [[Candace Cameron Bure]] hosting in 1990 and 1994, [[Whitney Houston]] consecutively in 1995 and 1996, then [[Rosie O'Donnell]] (who co-hosted with Houston in 1996) alone from 1997 until 2003 (with four other hosts in 2000). This was followed by [[Jack Black]] in 2006, 2008 and 2011, and then John Cena, who hosted consecutively for 2017 and 2018.<br />
<br />
==Special awards==<br />
Recipients of these special awards do not win orange blimps like for the regular awards.<br />
<br />
===The Hall of Fame Award===<br />
'''The Hall of Fame Award''' was a gold version of the blimp award from 1991–2000, and was presented to those whose accomplishments, fame and popularity set them above everyone else. Initially, the award was chosen by the kids from a slate of nominees. Actors, athletes and singers were all eligible for the award, with ballots containing nominees from multiple categories.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner(s)<br />
|-<br />
|1991<br />
|[[Paula Abdul]]<ref>{{cite news|url=https://www.latimes.com/archives/la-xpm-1991-04-21-tv-648-story.html|title=Nickelodeon presents the ‘little people’s’ annual celebrity choice awards|newspaper=[[Los Angeles Times]]|last=Lipton|first=Lauren|date=April 21, 1991|access-date=March 24, 2021}}</ref><ref>{{cite news|id={{ProQuest|306420088}}|title=Country Awards|newspaper=[[USA Today]]|last=della Cava|first=Marco R.|page=01D|date=April 25, 1991}}</ref><br />
|-<br />
|1992<br />
|[[Arnold Schwarzenegger]]<br />
|-<br />
|1994<br />
|[[Michael Jordan]]<br />
|-<br />
|1995<br />
|[[Boyz II Men]]<ref>{{cite web|url=http://www.nickkcapress.com/2007KCA/specialawards.php|title=Special Awards – Nickelodeon Kids' Choice Awards 2007 Press Kit|publisher=[[Nickelodeon]]|access-date=June 14, 2020}}</ref><ref name="LA Sentinel" /><ref>{{cite news|url=https://www.chicagotribune.com/news/ct-xpm-1995-06-08-9506080010-story.html|title=Popular Vote|newspaper=[[Chicago Tribune]]|last=Mangan|first=Jennifer|date=June 8, 1995|access-date=June 14, 2020}}</ref><br />
|- <br />
|1996<br />
|[[Tim Allen]]<br />
|-<br />
|1997<br />
|[[Will Smith]]<br />
|-<br />
|1998<br />
|[[Tia Mowry|Tia]] & [[Tamera Mowry]]<br />
|-<br />
|1999<br />
|[[Jonathan Taylor Thomas]]<br />
|-<br />
|2000<br />
|[[Rosie O'Donnell]]<br />
|}<br />
<br />
===The Wannabe Award===<br />
'''The Wannabe Award''' was a silver version of the blimp award from 2001–2008, and was presented to the best celebrity [[role model]] or inspiration (or the person whom the kids '''''want to be''''' like). The winner was determined prior to the awards without voter input. As of 2009, the only person to have won the Wannabe award and the Hall of Fame award is [[Will Smith]].<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner<br />
|-<br />
|2001<br />
|[[Tom Cruise]]<br />
|-<br />
|2002<br />
|[[Janet Jackson]]<br />
|-<br />
|2003<br />
|[[Will Smith]]<br />
|-<br />
|2004<br />
|[[Adam Sandler]]<br />
|-<br />
|2005<br />
|[[Queen Latifah]]<br />
|-<br />
|2006<br />
|[[Chris Rock]]<br />
|-<br />
|2007<br />
|[[Ben Stiller]]<br />
|-<br />
|2008<br />
|[[Cameron Diaz]]<br />
|}<br />
<br />
===The Big Help Award===<br />
'''The Big Green Help Award''' (later titled as '''The Big Help Award''') was an award presented to a person who goes above and beyond to help the environment.<ref>{{cite web|url=https://people.com/celebrity/leonardo-dicaprio-to-receive-big-green-award/|title=Leonardo DiCaprio to Receive Big Green Award|work=[[People (magazine)|People]]|date=March 25, 2009|access-date=August 30, 2021}}</ref> It is based on Nickelodeon's ''[[The Big Help]]'' initiative. The award was originally green when first awarded in 2009, but later changed to silver along with a name change of the award the following years.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner<br />
|-<br />
|2009<br />
|[[Leonardo DiCaprio]]<br />
|-<br />
|2010<br />
|[[Michelle Obama]]<br />
|-<br />
|2011<br />
|[[Justin Timberlake]]<br />
|-<br />
|2012<br />
|[[Taylor Swift]]<br />
|}<br />
<br />
===Lifetime Achievement Award===<br />
'''The Nickelodeon Lifetime Achievement Award''' was a golden version of the blimp award and was presented to a network employee on or off camera that has contributed heavily to the network's success and entertained children with their work. The only winner of this award was [[Dan Schneider (TV producer)|Dan Schneider]] in the 2014 ceremony.<br />
<br />
===Generation Change Award===<br />
'''The Generation Change Award''' is presented to those who have worked to bring positive changes for the new generation of kids. The award was originally introduced in the [[2019 Kids' Choice Sports|2019 Kids' Choice Sports ceremony]], but has since carried over to the main ceremony.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Winner<br />
|-<br />
|2019<br />
|[[Megan Rapinoe]]<ref>{{cite web|url=https://variety.com/2019/scene/news/dwyane-wade-megan-rapinoe-win-big-at-2019-nickelodeon-kids-choice-sports-awards-1203265665/|title=Dwyane Wade, Megan Rapinoe Win Big at 2019 Nickelodeon Kids’ Choice Sports Awards|work=[[Variety (magazine)|Variety]]|author=BreAnna Bell|date=July 12, 2019|access-date=May 20, 2021}}</ref><br />
|-<br />
|2020<br />
|[[LeBron James]]<ref>{{cite web|url=https://people.com/sports/kids-choice-awards-2020-lebron-james-receives-generation-change-award/|title=LeBron James Honored with 2020 Generation Change Award at Virtual ''Kids' Choice Awards''|work=[[People (magazine)|People]]|author=Georgia Slater|date=May 2, 2020|access-date=May 20, 2021}}</ref><br />
|-<br />
|2021<br />
|[[Kamala Harris]]<ref>{{cite web|url=https://deadline.com/2021/03/kamala-harris-nickelodeon-kids-choice-awards-1234713103/|title=Vice President Kamala Harris To Speak At Nickelodeon’s Kids’ Choice Awards|work=[[Deadline Hollywood]]|author=Ted Johnson|date=March 12, 2021|access-date=May 20, 2021}}</ref><ref>{{cite press release|url=http://www.thefutoncritic.com/news/2021/03/12/vice-president-kamala-harris-to-deliver-special-remarks-during-nickelodeons-kids-choice-awards-2021-403514/20210312nickelodeon01/|title=Vice President Kamala Harris to Deliver Special Remarks During Nickelodeon's Kids' Choice Awards 2021|publisher=[[Nickelodeon]]|via=[[The Futon Critic]]|date=March 12, 2021|access-date=May 20, 2021}}</ref><ref>{{cite web|url=https://deadline.com/2021/03/kamala-harris-kids-choice-awards-speech-clip-news-1234714002/|title=Kids’ Choice Awards: Vice President Kamala Harris Bestows Generation Change Award On “Young Leaders” Of The Nation, Thanks Them For “Stepping Up”|work=[[Deadline Hollywood]]|author=Matt Grobar|date=March 13, 2021|access-date=May 20, 2021}}</ref><br />
|}<br />
<br />
==Kids' Choice Sports==<br />
In July 2014, Nickelodeon presented the [[2014 Kids' Choice Sports|first annual Kids' Choice Sports]], honoring kids' favorite athletes, teams, and sports moments from the year. [[Michael Strahan]] produced and hosted the inaugural ceremony.<ref>{{cite web|url=https://tvbythenumbers.zap2it.com/network-press-releases/nickelodeon-introduces-kids-choice-sports-2014-hosted-by-michael-strahan/244451/|archive-url=https://web.archive.org/web/20180615135448/http://tvbythenumbers.zap2it.com/network-press-releases/nickelodeon-introduces-kids-choice-sports-2014-hosted-by-michael-strahan/244451/|url-status=dead|archive-date=June 15, 2018|title=Nickelodeon Introduces ''Kids Choice Sports 2014'' Hosted by Michael Strahan|publisher=[[Zap2it]]|date=March 13, 2014|access-date=March 30, 2020}}</ref><br />
<br />
===Ceremonies===<br />
{| class="wikitable"<br />
|-<br />
! Year <br />
! Host(s)<br />
! Location<br />
|-<br />
| [[2014 Kids' Choice Sports|2014]]<br />
| [[Michael Strahan]]<br />
| rowspan="4" | [[Pauley Pavilion]]<br />
|-<br />
| [[2015 Kids' Choice Sports|2015]]<br />
| rowspan="3" | [[Russell Wilson]]<br />
|-<br />
| [[2016 Kids' Choice Sports|2016]]<br />
|-<br />
| [[2017 Kids' Choice Sports|2017]]<br />
|-<br />
| [[2018 Kids' Choice Sports|2018]]<br />
| [[Chris Paul]]<br />
| rowspan="2" | [[Santa Monica Airport|Barker Hangar]]<br />
|-<br />
| [[2019 Kids' Choice Sports|2019]]<br />
| Michael Strahan<br />
|}<br />
<br />
==Slimed celebrities==<br />
[[File:Final Slime a.jpg|thumb|250px|The final slime at the [[2010 Kids' Choice Awards]]]]<br />
During a ceremony, sometimes a celebrity presenter or award winner might not know when they are going to be slimed onstage or offstage, though as the years went on, getting slimed became more of an honor, and less of a comedic humiliation akin to the early Nickelodeon series ''[[You Can't Do That on Television#Slime|You Can't Do That on Television]]'', from whence the concept originated.<br />
Hosts of the show have also been slimed, and occasionally celebrities not attending the awards have been slimed via video segment, such as when [[Rosie O'Donnell]] tricked [[Melissa Joan Hart]] into getting slimed on the set of [[Sabrina the Teenage Witch (1996 TV series)|''Sabrina the Teenage Witch'']] in [[2001 Kids' Choice Awards|2001]], or when [[Amanda Seyfried]] and [[Josh Hutcherson]] were slimed at a KCA watch party in [[2013 Kids' Choice Awards|2013]]. Celebrities sitting in the audience are also fair game for being slimed, as [[Mandy Moore]] first learned in [[2007 Kids' Choice Awards|2007]], and [[Halle Berry]] later found out in [[2012 Kids' Choice Awards|2012]].<br />
<br />
Although Les Lye was the only celebrity to be slimed at the [[1988 Kids' Choice Awards|1988 awards]], a video was shown during the show of then Nickelodeon president [[Geraldine Laybourne]] saying the magic words and getting slimed with the original ''[[You Can't Do That on Television#Slime|YCDTOTV]]'' recipe, much to her dismay, proving that not even the network president was safe from the slime.<ref>{{cite AV media|url=https://www.youtube.com/watch?v=FR80XlnRKmQ|title=GET SLIMED – A Message From Our President – NICK at NITE|medium=Video|publisher=DTOWNXX|via=[[YouTube]]|date=July 1, 2013|access-date=March 30, 2020}}</ref><br />
<br />
Below is a list of all the celebrities that have been slimed over the past years at the Kids' Choice Awards.<br />
<br />
{|class="wikitable"<br />
|-<br />
! Year<br />
! Slimed Celebrity(ies)<br />
|-<br />
|1988<br />
|[[Les Lye]]<ref>{{cite AV media|url=https://www.youtube.com/watch?v=1oY_m7xMODs|title=Ross Ewich at the 1st Kids Choice Awards 01|medium=Video|publisher=PriceLes|via=[[YouTube]]|date=February 14, 2015|access-date=May 3, 2020}}</ref><br />
|-<br />
|1989<br />
|[[Bill Kirchenbauer]]<ref name="NickRewind video">{{cite AV media|url=https://www.youtube.com/watch?v=kpgWpXWJZmQ|title=A Brief History of Nickelodeon Slime|medium=Video|publisher=[[Nickelodeon]]|via=[[YouTube]]|date=May 31, 2016|access-date=March 23, 2020}}</ref><br />
|-<br />
|1990<br />
|[[Wil Wheaton]]<ref name="NickRewind video" /><ref>{{cite AV media|url=https://www.youtube.com/watch?v=6nQ_IlguBFs|title=Wil Wheaton Gets Slimed! (1990 KCA's)|medium=Video|publisher=Lasllen Male WAM|via=[[YouTube]]|date=May 13, 2020|access-date=May 18, 2020}}</ref><br />
|-<br />
|1991<br />
|[[Corin Nemec]]<br />[[Bart Simpson]] <small>(animated segment)</small><br />
|-<br />
|1992<br />
|[[Jonathan Taylor Thomas]]<ref name="1992 slimes">{{cite tweet|user=RealMagitroopa|author=Kevin🌐|number=1254970628467240961|title=Well, here's that 'audience sliming' to let yourselves think of it how you want to...|date=April 27, 2020|access-date=April 28, 2020}}</ref><br />[[Zachery Ty Bryan]]<ref name="1992 slimes" /><br />[[Taran Noah Smith]]<ref name="1992 slimes" /><br />
|-<br />
|1994<br />
|[[James Earl Jones]]<ref name="NickRewind video" /><ref name="Slimed! book" /><ref>{{cite tweet|user=RealMagitroopa|author=Kevin🌐|number=1259171069111533568|title=HOWEVER, with recently getting the full 1994 show, I am proud to now present the full opening of James Earl Jones opening the KCAs...|date=May 9, 2020|access-date=May 18, 2020}}</ref><br />
|-<br />
|1995<br />
|[[Mark Curry (actor)|Mark Curry]]<ref name="NickRewind video" /><ref name="Deep Inside">{{cite AV media|url=https://vimeo.com/15579330|title=Deep Inside the Kid’s Choice Awards|medium=Video|publisher=David Levin|via=[[Vimeo]]|date=October 5, 2010|access-date=April 27, 2020}}</ref><ref name="KCA Press Slimings">{{cite web|url=http://www.nickkcapress.com/2007KCA/starslimings.php|title=Go Green! Star Slimings! – Nickelodeon Kids' Choice Awards 2007 Press Kit|publisher=[[Nickelodeon]]|access-date=June 11, 2020}}</ref><ref>{{cite AV media|url=https://www.youtube.com/watch?v=iGX0jGPEsjQ|title=1996 Kids' Choice Awards: Special replay commercial – Nickelodeon|medium=Video|publisher=Magitroopa|via=[[YouTube]]|date=April 10, 2019|access-date=June 11, 2020}}</ref><br />
|-<br />
|1996<br />
|[[Queen Latifah]]<ref name="Deep Inside" /><ref name="KCA Press Slimings" /><ref>{{cite AV media|url=https://www.youtube.com/watch?v=l-oKW4GiYMU|title=1996 Kids' Choice Awards: Special replay commercial (1) – Nickelodeon|medium=Video|publisher=Magitroopa|via=[[YouTube]]|date=April 17, 2019|access-date=June 11, 2020}}</ref><br />
|-<br />
|1997<br />
|[[Rosie O'Donnell]]<ref>{{cite AV media|url=https://www.youtube.com/watch?v=5BM2sTXVzTk|title=10th Annual Kids Choice Awards montage 1997|medium=Video|publisher=nickis4kids|via=[[YouTube]]|date=May 23, 2009|access-date=April 27, 2020}}</ref><br />
|-<br />
|1998<br />
|[[Sean Combs|Sean "Diddy" Combs]]<ref name="NickRewind video" /><br />
|-<br />
|1999<br />
|[[Randy Savage]]<br />[[Rozonda Thomas|Chilli]]<br />[[Stephanie Bellars]]<br />
|- <br />
|2000<br />
|[[Will Smith]]<br />
|-<br />
|2001<br />
|[[Melissa Joan Hart]]<br />[[NSYNC|*NSYNC]]<br />[[Tom Cruise]]<br />Rosie O'Donnell<br />
|-<br />
|2002<br />
|[[Pink (singer)|Pink]]<br />[[Adam Sandler]]<br />
|-<br />
|2003<br />
|[[Jim Carrey]]<br />Rosie O'Donnell<br />
|-<br />
|2004<br />
|[[Mary-Kate Olsen|Mary-Kate]] & [[Ashley Olsen]]<br />[[Mike Myers]]<br />
|-<br />
|2005<br />
|[[Will Ferrell]]<br />[[Johnny Depp]]<br />[[Ben Stiller]]<br />
|-<br />
|2006<br />
|[[Robin Williams]]<br />[[Jack Black]]<br />
|-<br />
|2007<br />
|[[Chris Tucker]]<br />[[Jackie Chan]]<br />[[Mandy Moore]]<br />[[Steve Carell]]<br />[[Tobey Maguire]]<br />[[Vince Vaughn]]<br />[[Justin Timberlake]]<br />
|-<br />
|2008<br />
|[[Harrison Ford]]<br />[[Brendan Fraser]]<br />[[Orlando Bloom]]<br />Jack Black<br />
|-<br />
|2009<br />
|[[Jesse McCartney]]<br />[[Hugh Jackman]]<br />[[Sandra Bullock]]<br />[[Jonas Brothers]]<br />[[Dwayne Johnson]]<br />
|-<br />
|2010<br />
|[[Jackson Rathbone]]<br />[[Jerry Trainor]]<br />[[Katy Perry]]<br />[[Fred Figglehorn]]<br />[[Tina Fey]]<br />Steve Carell<br />[[Kevin James]]<br />
|-<br />
|2011<br />
|[[Russell Brand]]<br />[[Rico Rodriguez (actor)|Rico Rodriguez]]<br />[[Snoop Dogg]]<br />[[Kaley Cuoco]]<br />[[Heidi Klum]]<br />[[Jason Segel]]<br />[[Josh Duhamel]]<br />Jim Carrey<br />Jack Black<br>[[Po (Kung Fu Panda)|Po]] <small>(animated segment)</small><br>[[Rio (2011 film)|Jewel and Blu]] <small>(animated segment)</small><br />
|-<br />
|2012<br />
|[[Halle Berry]]<br />[[Chris Colfer]]<br />[[Taylor Lautner]]<br />[[The Miz]]<br />[[Big Show|The Big Show]]<br />[[Jeff Sutphen]]<br />[[Santino Marella]]<br />[[Justin Bieber]]<br />Will Smith<br />
|-<br />
|2013<br />
|[[Pitbull (rapper)|Pitbull]]<br />[[Dwight Howard]]<br />[[Neil Patrick Harris]]<br />Sandra Bullock<br />[[Amanda Seyfried]]<br />[[Josh Hutcherson]]<br />[[Nick Cannon]]<br />Josh Duhamel<br />
|-<br />
|2014<br />
|[[Pharrell Williams]]<br />Kaley Cuoco<br />[[Jack Reynor]]<br />[[Austin Mahone]]<br />[[Cody Simpson]]<br />[[David Blaine]]<br />[[Shaun White]]<br />[[Jukka Hildén]]<br />[[Dave England]]<br />[[Mark Wahlberg]]<br />
|-<br />
|2015<br />
|[[Jesse Tyler Ferguson]]<br />[[Sarah Hyland]]<br />[[Ariel Winter]]<br />[[Nolan Gould]]<br />Rico Rodriguez<br />[[Shawn Mendes]]<br />[[Jack Griffo]]<br />[[Kira Kosarin]]<br />[[Diego Velazquez (actor)|Diego Velazquez]]<br />[[Addison Riecke]]<br />[[Josh Gad]]<br />[[Nick Jonas]]<br />[[5 Seconds of Summer]]<br />
|-<br />
|2016<br />
|[[John Stamos]]<br />[[Fifth Harmony]]<br />[[Jason Sudeikis]]<br />Josh Gad<br />[[Cameron Dallas]]<br />[[Blake Shelton]]<br />
|-<br />
|2017<br />
|[[Demi Lovato]]<br />[[Chris Pratt]]<br />[[Kevin Hart]]<br />[[John Cena]]<br />
|-<br />
|2018<br />
|[[Liza Koshy]]<br />Heidi Klum<br />[[Mel B]]<br />[[JoJo Siwa]]<br />[[Laurie Hernandez]]<br />[[Barbie]] <small>(animated segment)</small><br />Shawn Mendes<br />John Cena<br />
|-<br />
|2019<br />
|Chris Pratt<br />Will Smith<br />[[David Dobrik]]<br />[[Josh Peck]]<br />[[Janelle Monáe]]<br />Adam Sandler<br />[[DJ Khaled]]<br />
|-<br />
|2020<br />
|JoJo Siwa<br />David Dobrik<br />[[Victoria Justice]]<br />
|-<br />
|2021<br />
|[[Charli D'Amelio]]<br />[[Lin-Manuel Miranda]]<br />[[Robert Downey Jr.]]<br />Liza Koshy<br />[[Kenan Thompson]]<br />
|}<br />
<br />
==Slime stunts==<br />
Beginning in 2002, the show began its annual '''''World Record Slime Stunts'''''. Olympians, extreme sports stars and daredevils participated in special stunts performed live on national television—often landing into the trademark green slime.<br />
<br />
{| class="wikitable"<br />
|-<br />
! Year<br />
! Celebrity (ies)<br />
! width="85%"| Stunt synopsis<br />
|-<br />
| align="center"| 2002<br />
| [[Dave Mirra]]<br />
| The [[Bicycle Motocross|BMX]] pro-biker broke his own record for a double back flip on a BMX bike and landed in a 5,000 gallon tank of green slime.<br />
|-<br />
| align="center"| 2003<br />
| [[Tony Hawk]]<br />
| The [[skateboard]]ing champion skateboarded into an 11,000 gallon tank of green slime.<br />
|-<br />
| align="center"| 2004<br />
| [[Mat Hoffman]]<br />
| The BMX pro performed the "World Record Skydiving Bike Jump" skydiving 14,000 feet in a lakefull of green slime.<br />
|-<br />
| align="center"| 2005<br />
| [[Donald Trump]]/David Spitz Jr.<br />
| From New York, ''[[The Apprentice (American TV series)|The Apprentice]]'' host "fired" human cannonball David Spitz Jr. into the air, where he landed in a net laced with green slime.<br />
|-<br />
| align="center"| 2006<br />
|[[Ryan St. Onge]]<br />
| In a live remote from the [[Utah Olympic Park]] in [[Park City, Utah]], the U.S. Olympic Freestyle Aerial [[skiing|Skier]] skied into 10,000 gallons of green slime.<br />
|-<br />
| align="center"| 2007<br />
| [[Ron Jones (athlete)|Ron Jones]]<br />
| Bungee jumping into a pool of slime.<br />
|-<br />
| align="center" rowspan="4"| 2008<br />
| [[Jack Black]]<br />[[Orlando Bloom]]<br />
| ''Kids Choice 2008'' had many slime stunts all hosted by professional boxer [[Laila Ali]]. Depending on the outcome of the stunt, a certain amount of green slime was added to a slime vat backstage which was referred to throughout as the "Slime Meter". The slime was used later on at the end of the show, in what was supposedly the "World's Longest Celebrity Sliming," in which [[Orlando Bloom]] joined host [[Jack Black]] to be slimed for one solid minute. Host Black even made a remark about how the grand total of 27 tons of slime could fit in a vat that only held 25 tons.<br />
|-<br />
| [[Akon]]<br />
| In the first stunt, affectionately called the "Slime-o-Lition Derby", the pop star had 45 seconds to ride the Kids' Choice Bobble Head Kart. The choices were the shark-themed "[[Jaws (film)|Jaws]] Jalopy", a [[hot dog]]-shaped "Weiner Wagon" and the winner, the Jack Black Bobble Head Kart which was essentially a go-kart with a giant Jack Black head on the top. Akon successfully completed the course adding 10 tons of slime to the vat, "plus 5 for finishing" bringing the total to 15 tons.<br />
|-<br />
| [[Usher (entertainer)|Usher]]<br />
| The famous R&B singer performed the second stunt manning a "slime hose," firing at a [[sumo wrestling|sumo wrestler]] and propelling him in costume along a long platform. The amount of slime added to the vat was determined by how far the "human target" was propelled by the spray of slime. Viewers voting online picked the sumo wrestler over his competitor, the [[Scuba diver]]. The "human target" was launched all the way to the 5-ton mark bringing the total of slime in the vat to 20 tons.<br />
|-<br />
| [[Heidi Klum]]<br />
| The last stunt was performed by the supermodel or as host Black called her "Heidi the Human Dart". Klum was attached by a harness to a long cable, allowing her to swing freely in which she did. Armed with a pad of spikes, she swung between her platform and what was a trampoline-like wall covered in slime balloons. For every slime balloon Klum popped in 30 seconds, one more ton of slime was added to the vat. Kids voted online to determine exactly what type of spike pad Klum would use to pop the balloons. The choices were the hand-worn "mittens" and the winner the "butt pad" which unanimously beat out the mittens. Klum popped 7 balloons on the wall, adding 7 more tons of slime to the vat and bringing the total of slime in the vat to 27 tons.<br />
|-<br />
| align="center"| 2009<br />
| [[Will Ferrell]]<br />
| The comedian-actor slid down a slime-covered slide that was placed on top of Janss Steps on the UCLA campus, on a luge head first into a pool of slime.<br />
|-<br />
| align="center" rowspan="2"| 2010<br />
| [[Apolo Anton Ohno]]<br />
| Two stunts were featured at the 2010 awards. First, eight-time [[2010 Winter Olympics|Olympic]] medalist Ohno was catapulted into slime by sling shot with the help of [[WWE]] wrestler [[John Cena]].<br />
|-<br />
| [[Jerry Trainor]]<br />[[Jackson Rathbone]]<br />[[Nicola Peltz]]<br />
| For the second stunt, to promote ''[[The Last Airbender (2010 film)|The Last Airbender]]'' stars Peltz and Rathbone along with ''[[iCarly]]'' star Trainor were featured in a bending-slime event. Since Peltz's character is a "water-bender", she bent the slime towards Trainor and Rathbone.<br />
|-<br />
| align="center"| 2011<br />
| Kelvin Ramer<ref>{{cite episode|title=The Best of the Kids' Choice Awards|series=Kids' Choice Awards|airdate=March 22, 2020|network=[[Nickelodeon]]}}</ref><br />
| Ramer's monster truck, rebodied and relivered for the event, jumps over a 50-foot Nickelodeon blimp award into a pool of slime. It was hosted by [[Big Show (wrestler)|Paul "The Big Show" Wight]] who said that it was the most dangerous Kids' Choice slime stunt ever.<br />
|-<br />
| align="center"| 2012<br />
| [[Big Show]] and [[The Miz]]<br />
| A slime themed wrestling match between [[Big Show]] and [[The Miz]]. When either The Big Show or The Miz hits the special cannons on each corner of the ring, slime shoots out and covers the audience. The Big Show defeated The Miz when he threw him over the ring and into a pool of slime. Afterwards, The Big Show was slimed for his ultimate reward.<br />
|-<br />
| align="center"| 2014<br />
| [[Dave England]] & [[Jukka Hilden]]<br />
| Kids got to pick between three slime stunts and the one with the highest number of votes would win. It was between an Ultimate Slime Rodeo, a High Speed Bathtub Race, or a Slippery Obstacle Course. The Ultimate Slime Rodeo won as both Dave and Jukka rode on electronic riding horses that had slime hoses in their mouths and whoever held on the longest would win. Dave eventually held on the longest and won.<br />
|-<br />
| align="center"| 2015<br />
| Cast of ''[[The Thundermans]]''<br />
| An online vote was held during the show, in which kids chose between ''[[The Thundermans]]'', ''[[Nicky, Ricky, Dicky & Dawn]]'', and ''[[Bella and the Bulldogs]]''. The cast of the show with the most votes would go through a car wash with slime being fired at every direction.<br />
|-<br />
| align="center"| 2016<br />
| [[Bethany Mota]] & [[Cameron Dallas]]<br />
| As part of the ceremony's website/app voting system set up for the show, kids voted for the best internet personality. They had to choose between [[YouTuber]] Bethany Mota and YouTuber, [[Vine (service)|Vine]] star, [[TikTok]] star, and [[Netflix]] actor Cameron Dallas. Both of them went on to partake in the Slime Soakers stunt but only one of them was to get slimed, which the kids had to vote for on [[Nick.com]] and in the Nick app. Towards the end of the show, the winner, Cameron Dallas, was revealed and proceeded to get slimed.<br />
|-<br />
| align="center"| 2020<br />
| Astronauts<br />
|[[European Space Agency]] Astronaut Col. Luca Parmitano and [[NASA]] Astronaut Christina Koch opened and played with the first ever slime in space inside the [[International Space Station]].<br />
|}<br />
<br />
==References==<br />
{{reflist|30em}}<br />
<br />
==External links==<br />
<br />
{{Nickelodeon Kids' Choice Awards}}<br />
{{Animation industry in the United States}}<br />
<br />
[[Category:Nickelodeon Kids' Choice Awards| ]]<br />
[[Category:1988 establishments in the United States]]<br />
[[Category:American annual television specials]]<br />
[[Category:American television awards]]<br />
[[Category:Awards established in 1988]]<br />
[[Category:Nickelodeon original programming|Kids' Choice Awards]]</div>Reference2https://en.everybodywiki.com/index.php?title=Kept_on_Wikipedia:20th_Century_Studios&diff=4968988Kept on Wikipedia:20th Century Studios2025-06-07T11:58:35Z<p>Reference2: The logo</p>
<hr />
<div>{{mfd|help=off}}<br />
{{AFC submission|d|v|u=Karim Elabbar|ns=118|decliner=AngusWOOF|declinets=20200124203616|reason2=nn|ts=20200124195719}} <!-- Do not remove this line! --><br />
{{AFC submission|d|exists|20th Century Studios|u=GregoryAmico2003|ns=118|decliner=AngusWOOF|declinets=20190924190710|small=yes|ts=20190924182502}} <!-- Do not remove this line! --><br />
<br />
{{AFC comment|1=No improvement since previous submission [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 20:36, 24 January 2020 (UTC)}}<br />
<br />
{{AFC comment|1=Wikipedia is not an attendance record. It does not need to note which films Fox is not involved in. [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 19:08, 24 September 2019 (UTC)}}<br />
<br />
{{AFC comment|1=This reads like a Fandom Wikia page, especially with trivia cruft like "Fun Facts" [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 19:07, 24 September 2019 (UTC)}}<br />
<br />
{{AFC comment|1=No independent notability for this merger company. No sources that focus on him separate from the series. [[User:AngusWOOF|<strong><span style="color: #606060;">AngusWOOF</span></strong>]] ([[User talk:AngusWOOF#top|<span style=" color: #663300;">bark</span>]] • [[Special:Contributions/AngusWOOF|<span style="color: #006600;">sniff</span>]]) 19:07, 24 September 2019 (UTC)}}<br />
<br />
----<br />
<br />
{{draft}}<br />
{{Redirect|20th Century Fox|other uses|20th Century Fox (disambiguation)}}<br />
{{Redirect|Twentieth Century Fox|the Doors song|The Doors (album)}}<br />
{{short description|American film studio}}{{Use mdy dates|date=July 2016}}<br />
{{Use American English|date=July 2016}}<br />
{{Infobox company<br />
| name = Twentieth Century Fox Film Studios Corporation<br />
| logo = 20th Century Fox 1972.png<br />
| logo_size = <br />
| logo_alt = <br />
| logo_caption =Logo used since 1972 <br />
| image = <br />
| image_size = <br />
| image_alt = <br />
| image_caption = <br />
| trade_name = <br />
| native_name = <br />
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{Lang|[code]|[name]}} in native_name = and leave native_name_lang = empty. --><br />
| romanized_name = <br />
| former_name = <br />
| type = [[Subsidiary]]<br />
| traded_as = <br />
| ISIN = <br />
| ISIN2 = <br />
| industry = [[Film industry|Film]]<br />
| genre = <br />
| fate = Formed from the merger of Fox Film Studios and 20th Century Studios<br />
| predecessors = {{Plainlist| <br />
* [[20th Century Studios]]<br />
* Fox Film Studios<br />
}}<br />
| successor = <!-- or: | successors = --><br />
| founded = TBA in Los Angeles, California, United States<br />
| founders TBA<br />
| defunct = <br />
| hq_location = Fox Studio Lot Building 88, 10201 West [[Pico Boulevard]]<br />
| hq_location_city = [[Century City]], [[Los Angeles]], [[California]]<br />
| hq_location_country = [[United States]]<br />
| num_locations = <br />
| num_locations_year = <!-- Year of num_locations data (if known) --><br />
| areas_served = Worldwide<br />
| key_people = Steve Asbell (president)<ref name="AsbellPresident"/><br />
| products = [[Film|Motion pictures]], [[television film]]s<br />
| brands = <br />
| production = <br />
| production_year = <!-- Year of production data (if known) --><br />
| services = <br />
| revenue = <br />
| revenue_year = <!-- Year of revenue data (if known) --><br />
| operating_income = <br />
| income_year = <!-- Year of operating_income data (if known) --><br />
| net_income = <!-- or: | profit = --><br />
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) --><br />
| aum = <!-- Only for financial-service companies --><br />
| assets = <br />
| assets_year = <!-- Year of assets data (if known) --><br />
| equity = <br />
| equity_year = <!-- Year of equity data (if known) --><br />
| owner = [[The Walt Disney Company]]<br />
| members = <br />
| members_year = <!-- Year of members data (if known) --><br />
| num_employees = 2,300<br />
| num_employees_year = 2018<br />
| parent = [[The Walt Disney Studios (division)|The Walt Disney Studios]]<br />
| divisions = {{Plainlist| <br />
* [[20th Century Fox Home Entertainment]]<br />
* Fox Interactive Games<br />
* [[Fox Television Animation]]<br />
* [[20th Century Animation|20th Century Fox Feature Animation Studios]]<br />
* [[20th Century Fox Television]]<br />
* 20th Century Fox Players<br />
* [[Fox Digital Studio]]<br />
* Fox Family<br />
}}<br />
| subsid = {{Plainlist| <br />
* [[Fox Studios Australia]]<br />
* Fox VFX Lab<br />
}}<br />
<br />
| website = {{URL|foxmovies.com}}<br />
| footnotes = <ref name="disney studios structure">{{cite web|url=https://deadline.com/2018/10/disney-absorbs-fox-executives-emma-watts-elizabeth-gabler-fox-searchlight-1202485406/|title=Disney Finalizes Film Studio Brass Under Alan Horn: Emma Watts Confirmed To Run Fox|work=Deadline|date=October 18, 2018|accessdate=March 20, 2019|first = Anthony|last=D'Alessandro}}</ref><ref>{{cite news|title=It’s Getting Awkward at Fox’s Movie Studio as Disney Deal Looms|url=https://www.wsj.com/articles/its-getting-awkward-at-foxs-movie-studio-as-disney-deal-looms-1533906010|accessdate=February 28, 2019|work=The Wall Street Journal|date=August 10, 2018}}</ref><ref>{{cite web|url=https://www.hollywoodreporter.com/news/disney-closes-fox-deal-creating-global-content-powerhouse-1174498|title=Disney Closes $71.3 Billion Fox Deal, Creating Global Content Powerhouse|last=Szalai|first=Georg|last2=Bond|first2=Paul|work=The Hollywood Reporter|date=March 20, 2019|accessdate=March 20, 2019}}</ref><!-- HQ source --><ref>{{cite news|last=McClintock|first=Pamela |last2=Bond|first2=Paul|title=Anxiety, AWOL Executives and "Bloodshed": How Disney Is Making 21st Century Fox Disappear |url=https://www.hollywoodreporter.com/features/how-disney-will-make-21st-century-fox-disappear-1182704 |accessdate=August 13, 2019|work=The Hollywood Reporter|date=February 6, 2019|language=en}}</ref><br />
}}<br />
The '''Twentieth Century Fox Film Studios Corporation''' (or just '''20th Century Fox'''{{efn|Rendered as '''Twentieth Century-Fox Film Corporation''' or '''20th Century-Fox''' until its acquisition by News Corporation}}{{efn|For copyright purposes, the company still uses '''Twentieth Century Fox Film Corporation'''}}) is a TBA upcoming American [[film studio]] that is a subsidiary of [[Disney]]'s [[The Walt Disney Studios (division)|The Walt Disney Studios]] and a division of The Walt Disney Company.<ref>{{Cite news|url=https://variety.com/2019/biz/news/disney-fox-deal-complete-1203167374/|title=Disney Completes 21st Century Fox Acquisition|last=Littleton|first=Cynthia|date=March 19, 2019|work=Variety|access-date=March 19, 2019}}</ref> The studio is located on the Fox Studio Lot in the [[Century City]] area of [[Los Angeles]], [[California]].<ref name="vty3"/><br />
<br />
{{TOC right}}<br />
<br />
The second incarnation of 20th Century Fox is one of the [[Major film studio|"Big Six"]] major American film studios for over 83 years. It was formed from the merger of the Fox Film Studios Corporation and [[20th Century Studios]] (formerly the original 20th Century Fox) in 2024. In 2026, the studio was acquired by FoxABCNews. In 2019, Disney purchased 20th Century Fox through its [[Acquisition of 21st Century Fox by Disney|acquisition of 21st Century Fox]].<ref name="Approval">{{cite web|url=https://www.thewrap.com/fox-disney-shareholders-vote-approve-merger/|title=Fox and Disney Shareholders Vote to Approve $71.3 Billion Merger|last=Williams|first=Trey|work=The Wrap|date=July 27, 2018|accessdate=July 27, 2018}}</ref> The studio's current name was adopted on January 17, 2020.<ref name="vty-2CS"/><br />
<br />
=Fox Film=<br />
==History==<br />
<br />
===Background===<br />
[[File:William Fox 1921.jpg|thumb|Founder William Fox]]<br />
[[William Fox (producer)|William Fox]] entered the film industry in 1904 when he purchased a one-third share of a [[Brooklyn]] [[nickelodeon (movie theater)|nickelodeon]] for $1,667.{{efn|${{Formatprice|{{Inflation|US|1667|1904}}}} in {{Inflation-year|US}} dollars}}{{sfn|Solomon|2014|pp=10–11}} He reinvested his profits from that initial location, expanding to fifteen similar venues in the city, and purchasing [[film print|prints]] from the major studios of the time: [[Biograph Studios|Biograph]], [[Essanay]], [[Kalem]], [[Lubin Manufacturing Company|Lubin]], [[Pathé]], [[Selig Polyscope Company|Selig]], and [[Vitagraph]].{{sfn|Solomon|2014|p=11}} After experiencing further success presenting live [[vaudeville]] routines along with motion pictures, he expanded into larger venues beginning with his purchase of the disused Gaiety theater,{{efn|Unrelated to the [[Broadway theatre]] operating at the same time, also called the [[Gaiety Theatre (New York City)|Gaiety]]}} and continuing with acquisitions throughout New York City and New Jersey, including the [[Academy of Music (New York City)|Academy of Music]].{{sfn|Solomon|2014|pp=11–12}}<br />
<br />
Fox invested further in the film industry by founding the Greater New York Film Rental Company as a [[film distributor]].{{sfn|Solomon|2014|p=12}} The major film studios responded by forming the [[Motion Picture Patents Company]] in 1908 and the [[General Film Company]] in 1910, in an effort to create a [[monopoly]] on the creation and distribution of motion pictures. Fox refused to sell out to the monopoly, and sued under the [[Sherman Antitrust Act]], eventually receiving a $370,000{{efn|${{Formatprice|{{Inflation|US|370000|1913}}}} in {{Inflation-year|US}} dollars}} settlement, and ending restrictions on the length of films and the prices that could be paid for screenplays.{{sfn|Solomon|2014|p=12}}<br />
<br />
In 1914, reflecting the broader scope of his business, he renamed it the Box Office Attraction Film Rental Company.{{sfn|Solomon|2014|p=13}} He entered into a contract with the [[Balboa Amusement Producing Company]] film studio, purchasing all of their films for showing in his New York area theaters and renting the prints to other exhibitors nationwide.{{sfn|Slide|2001|pp=26–27}} He also continued to distribute material from other sources, such as [[Winsor McCay]]'s early animated film ''[[Gertie the Dinosaur]]''.{{sfn|Canemaker|2005|p=182}}{{sfn|Crafton|1993|p=112}} Later that year, Fox concluded that it was unwise to be so dependent on other companies, so he purchased the [[Éclair (company)|Éclair]] studio facilities in [[Fort Lee, New Jersey]], along with property in [[Staten Island]],{{sfn|Golden|1996|p=30}}{{sfn|Shepherd|2013|p=197}} and arranged for actors and crew. The company became a film studio, with its name shortened to the Box Office Attractions Company; its first release was ''[[Life's Shop Window]]''.{{sfn|Solomon|2014|pp=14, 227}}<br />
<br />
===Fox Film Corporation===<br />
[[File:Fox-Stage-1918-1.jpg|thumb|This large stage at the Fox Studio on North Western Avenue was used as the men's dressing room when more than 2,000 people were needed for the Jerusalem street scenes in [[Theda Bara]]'s ''[[Salomé (1918 film)|Salomé]]'' (1918)]]<br />
[[File:The Heart Snatcher - Roy Del Ruth - 1920, Fox Film Corporation - EYE FLM6884 - OB 685715.ogv|thumb|Silent film ''The Heart Snatcher'' (1920) directed by [[Roy Del Ruth]] for Fox Film Corporation.]]<br />
Always more of an entrepreneur than a showman, Fox concentrated on acquiring and building theaters; pictures were secondary. The company's first film studios were set up in [[Fort Lee, New Jersey]] where it and many other early [[film studio]]s in [[America's first motion picture industry]] were based at the beginning of the 20th century.<ref name=Koszarski/><ref name=FtLeeFilmComm/><ref name=FtLeeFilmComm2/><br />
<br />
In 1914, Fox Film began making motion pictures in California, and in 1915 decided to build its own permanent studio. The company leased the [[Edendale, Los Angeles, California|Edendale]] studio of the [[Selig Polyscope Company]] until its own studio, located at Western Avenue and Sunset Boulevard, was completed in 1916.<ref>{{cite book |last=Slide |first=Anthony |date=1998 |title=The New Historical Dictionary of the American Film Industry |location=Lanham, Maryland |publisher=Scarecrow Press |pages=[https://archive.org/details/newhistoricaldic00slid/page/78 78–79] |isbn=0-8108-3426-X |author-link=Anthony Slide |url=https://archive.org/details/newhistoricaldic00slid/page/78 }}</ref> In 1917, William Fox sent [[Sol M. Wurtzel]] to Hollywood to oversee the studio's [[West Coast of the United States|West Coast]] production facilities where a more hospitable and cost-effective climate existed for filmmaking.<br />
<br />
With the introduction of sound technology, Fox moved to acquire the rights to a [[sound-on-film]] process. In the years 1925–26, Fox purchased the rights to the work of [[Freeman Harrison Owens]], the U.S. rights to the [[Tri-Ergon]] system invented by three German inventors, and the work of [[Theodore Case]]. This resulted in the [[Movietone sound system]] later known as "Fox Movietone" developed at the [[Movietone Studio]]. Later that year, the company began offering films with a music-and-effects track, and the following year Fox began the weekly ''[[Fox Movietone News]]'' feature, that ran until 1963. The growing company needed space, and in 1926 Fox acquired<span style="white-space:nowrap"> 300&nbsp;acres&nbsp;(1.2&nbsp;km<sup>2</sup>)</span> in the open country west of Beverly Hills and built "Movietone City", the best-equipped studio of its time.<br />
<br />
===Decline===<br />
When rival [[Marcus Loew]] died in 1927, Fox offered to buy the Loew family's holdings. Loew's Inc. controlled more than 200 theaters, as well as the [[Metro-Goldwyn-Mayer]] film studio. The Loew family agreed to the sale, and the merger of Fox and Loew's Inc. was announced in 1929; MGM studio bosses [[Louis B. Mayer]] and [[Irving Thalberg]] were not included in the deal, and fought back. Using powerful political connections, Mayer called upon the [[United States Department of Justice|Justice Department]]'s [[antitrust]] unit to delay giving final approval to the merger. William Fox was badly injured in a car crash in the summer of 1929, and by the time he recovered, he had lost most of his fortune in the [[Wall Street Crash 1929|stock market crash of 1929]], ending any chance of the Fox/Loew's merger being approved, even without the Justice Department's objections.<br />
<br />
Overextended and close to bankruptcy, Fox was stripped of his empire in 1930<ref name="LAT 2019-03-08">{{cite news|url=https://www.latimes.com/business/hollywood/la-et-disney-fox-fox-oral-history-20190308-htmlstory.html|title=Fox oral history: Inside the legendary studio at the end of its run|newspaper=[[Los Angeles Times]]|first=Stacy |last=Perman|first2=Meg |last2=James |first3=Ryan|last3=Faughnder|date=March 8, 2019|access-date=11 March 2019}}</ref> and later ended up in jail on [[bribery]] and perjury charges. Fox Film, with more than 500 theatres, was placed in receivership. A bank-mandated reorganization propped the company up for a time, but it soon became apparent that despite its size, Fox could not stand on its own. William Fox resented the way he was forced out of his company and portrayed it as an active conspiracy against him in the 1933 book ''[[Upton Sinclair Presents William Fox]]''.<br />
<br />
===Merger===<br />
{{main|20th Century Studios}}<br />
Under new president Sidney Kent, the new owners began negotiating with the upstart, but powerful independent Twentieth Century Pictures in the early spring of 1935. The two companies merged that spring as [[20th Century Studios|20th Century Fox]]. For many years, 20th Century-Fox claimed to have been founded in 1915. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has claimed the 1935 merger as its founding, even though most film historians agree it was founded in 1915.<ref>[https://nypost.com/2010/02/10/is-fox-really-75-this-year-somewhere-the-fantastic-mr-william-fox-begs-to-differ Is Fox really 75 this year? Somewhere, the fantastic Mr. (William) Fox begs to differ]. [[New York Post]], 2010-02-10.</ref><br />
<br />
==Products==<br />
<br />
===Feature films===<br />
{{main|List of Fox Film films}}<br />
<br />
A [[1937 Fox vault fire|1937 fire]] in a Fox film storage facility destroyed over 40,000 reels of [[negative (film)|negatives]] and prints, including the best-quality copies of every Fox feature produced prior to 1932;<ref name=Pierce /> although copies located elsewhere allowed many to survive in some form, over 75% of Fox's feature films from before 1930 are completely [[lost film|lost]].{{sfn|Solomon|2014|p=1}}<br />
<br />
===Newsreels===<br />
[[File:Movietone title card.jpg|thumb|Title card from a 1935 ''Fox Movietone News'' newsreel]]<br />
In 1919, Fox began a series of silent [[newsreel]]s, competing with existing series such as ''[[Hearst Metrotone News]]'', ''[[Universal Newsreel|International Newsreel]]'', and ''[[Pathé News]]''. ''[[Fox News (1919–1930)|Fox News]]'' premiered on October 11, 1919, with subsequent issues released on the Wednesday and Sunday of each week. ''Fox News'' gained an advantage over its more established competitors when President [[Woodrow Wilson]] endorsed the newsreel in a letter, in what may have been the first time an American president commented on a film.{{sfn|Fielding|2011|p=60}} In subsequent years, ''Fox News'' remained one of the major names in the newsreel industry by providing often-exclusive coverage of major international events, including reporting on [[Pancho Villa]], the airship ''[[Roma (airship)|Roma]]'', the [[Ku Klux Klan]], and a 1922 eruption of [[Mount Vesuvius]].{{sfn|Fielding|2011|p=61}} The silent newsreel series continued until 1930.<ref name=Wilsbacher /><br />
<br />
In 1926, a subsidiary, Fox Movietone Corporation, was created, tasked with producing newsreels using Fox's recently acquired sound-on-film technology. The first of these newsreels debuted on January 21, 1927. Four months later, the May 25 release of a sound recording of [[Charles Lindbergh]]'s departure on his [[transatlantic flight]] was described by film historian Raymond Fielding as the "first sound news film of consequence".{{sfn|Fielding|2011|pp=102–104}} ''[[Movietone News]]'' was launched as a regular newsreel feature December 3 of that year.{{sfn|Fielding|2011|p=105}} Production of the series continued after the merger with Twentieth Century Pictures, until 1963, and continued to serve 20th Century Fox after that, as a source for film industry stock footage.<ref name=Wilsbacher /><br />
<br />
Unlike Fox's early feature films, the ''Fox News'' and ''Fox Movietone News'' libraries have largely survived. The earlier series and some parts of its sound successor are now held by the [[University of South Carolina]], with the remaining ''Fox Movietone News'' still held by the company.<ref name=Wilsbacher /><br />
<br />
===Serials===<br />
Fox Film briefly experimented with [[serial film]]s, releasing the 15-episode ''[[Bride 13]]'' and the 20-episode ''[[Fantômas (1920 serial)|Fantômas]]'' in 1920. William Fox was unwilling to compromise on production quality in order to make serials profitable, however, and none were produced subsequently.{{sfn|Solomon|2014|p=57}}<br />
<br />
===Short films===<br />
Hundreds of one- and two-reel [[short films]] of various types were also produced by Fox. Beginning in 1916,{{sfn|Solomon|2014|p=23}} the [[Sunshine Comedy]] division created two-reel [[comedy film|comedy]] shorts. Many of these, beginning with 1917's ''[[Roaring Lions and Wedding Bliss]]'', starring [[Lloyd Hamilton]], were [[slapstick]], intended to compete with [[Mack Sennett]]'s popular offerings.{{sfn|Solomon|2014|pp=30–31}} Sunshine releases continued until the introduction of sound.{{sfn|Solomon|2014|pp=49–50}} Other short film series included ''Imperial Comedies'', ''Van Bibber Comedies'' (with [[Earle Foxe]]), ''O'Henry'', ''Married Life of Helen and Warren'', and ''Fox Varieties''.{{sfn|Solomon|2014|p=71}} Fox's expansion into Spanish-language films in the early 1930s also included shorts.{{sfn|Solomon|2014|p=145}}<br />
<br />
==Notes==<br />
{{notelist}}<br />
<br />
==References==<br />
{{Reflist|30em|refs=<br />
<ref name=FtLeeFilmComm>{{Cite web |title=Studios and Films |publisher=Fort Lee Film Commission |url=http://www.fortleefilm.org/studios.html |accessdate=May 30, 2011 |archiveurl=https://web.archive.org/web/20181020130551/http://fortleefilm.org/studios.html |archivedate=October 20, 2018 |url-status=dead }}</ref><br />
<ref name=FtLeeFilmComm2>{{Cite book |author=Fort Lee Film Commission |title=Fort Lee Birthplace of the Motion Picture Industry |publisher=Arcadia Publishing |year=2006 |url=https://books.google.com/books?id=ViR3b72xkK0C |isbn=0-7385-4501-5}}</ref><br />
<ref name=Koszarski>{{cite book |first=Richard |last=Koszarski |title=Fort Lee: The Film Town |url=https://books.google.com/books?id=5w0r8YKan04C |year=2004 |publisher=Indiana University Press |isbn=0-86196-652-X}}</ref><br />
<ref name=Pierce>{{cite journal |author-last=Pierce |author-first=David |title=The Legion of the Condemned — Why American Silent Films Perished |journal=Film History |volume=9 |issue=1 |pages=5–22 |jstor=3815289 |year=1997 }}</ref><br />
<ref name=Wilsbacher>{{cite web |author-last=Wilsbacher |author-first=Greg |title=The Fox Movietone News Donation: A Brief History |website=Moving Image Research Collections |publisher=University of South Carolina |url=http://library.sc.edu/mirc/foxhistory.php |accessdate=2015-02-06 |url-status=dead |archiveurl=https://web.archive.org/web/20150226120119/http://library.sc.edu/mirc/foxhistory.php |archivedate=2015-02-26 }}</ref><br />
}}<br />
<br />
==Bibliography==<br />
* {{cite book |author-last=Canemaker |author-first=John |title=Winsor McCay: His Life and Art |edition=Revised |year=2005 |publisher=Abrams Books |isbn=978-0-8109-5941-5 |ref=harv |url=https://archive.org/details/winsormccayhisli00cane }}<br />
* {{cite book |author-last=Crafton |author-first=Donald |title=Before Mickey: The Animated Film 1898–1928 |year=1993 |publisher=University of Chicago Press |isbn=978-0-226-11667-9 |ref=harv}}<br />
* {{cite book |author-last=Fielding |author-first=Raymond |title=The American Newsreel: A Complete History, 1911–1967 |edition=2nd |year=2011 |origyear=1972 |publisher=McFarland |isbn=978-0-7864-6610-8 |ref=harv}}<br />
* {{cite book |author-last=Golden |author-first=Eve |title=Vamp: The Rise and Fall of Theda Bara |year=1996 |publisher=Vestal Press |isbn=978-1-879511-32-3 |ref=harv}}<br />
* {{cite book |author-last=Shepherd |author-first=David J. |title=The Bible on Silent Film: Spectacle, Story and Scripture in the Early Cinema |year=2013 |publisher=Cambridge University Press |isbn=978-1-107-04260-5 |ref=harv}}<br />
* {{cite book |author-last=Slide |author-first=Anthony |title=The New Historical Dictionary of the American Film Industry |edition=2nd |publisher=Scarecrow Press |isbn=978-1-57886-015-9 |year=2001 |ref=harv}}<br />
* {{cite book |last=Solomon |first=Aubrey |title=The Fox Film Corporation, 1915–1935: A History and Filmography |url=https://books.google.com/books?id=zospQ7o5u0oC&pg=PA10|year=2014 |publisher=McFarland & Company|isbn=978-0-7864-6286-5}}<br />
<br />
==External links==<br />
{{Commons category-inline|Fox Film Corporation}}<br />
<br />
=20th Century Pictures=<br />
[[File:Les-Miserables-1935.jpg|thumb|right|260px|[[Cedric Hardwicke]] and [[Fredric March]] in ''[[Les Misérables (1935 film)|Les Misérables]]'']]<br />
Schenck was President of Twentieth Century, while Zanuck was named Production Chief and Goetz and [[Raymond Griffith]] served as vice-presidents. Their initial stars under contract were [[George Arliss]], [[Constance Bennett]], and [[Loretta Young]]; however the Goetz connection meant that talent could be borrowed from MGM. The company was successful from the very beginning; out of their first 18 films, only one, ''[[Born to Be Bad (1934 film)|Born to Be Bad]]'', was not a financial success.<ref>{{Cite book|title=Darryl F. Zanuck: Don't Say Yes Until I Finish Talking|last=Gussow|first=Mel|publisher=Da Capo Press|year=1971|isbn=0306801329|location=New York|pages=60|oclc=6487320}}</ref> Their 1934 production, ''[[The House of Rothschild]]'' was nominated for an [[Academy Award]] for [[Academy Award for Best Picture|Best Picture]]. In 1935, they produced the classic film ''[[Les Misérables (1935 film)|Les Misérables]]'', from [[Victor Hugo]]'s novel, which was also nominated for Best Picture.<br />
<br />
In the winter of 1934, Zanuck began to negotiate with the UA board to acquire stock of the company and become a board member, but became outraged by UA's co-founder [[Mary Pickford]]'s refusal to reward Twentieth Century with the company's stock, fearing it would have diluted the value of holdings by another UA stockholder and co-founder, [[D.W. Griffith]]. Schenck, who had been a UA stockholder for over ten years, resigned from United Artists in protest of the shoddy treatment of Twentieth Century, and Zanuck; thus began discussions with other distributors, which led to talks with the bankrupt Fox Studios of the [[Fox Film|Fox Film Corporation]] in the early spring of 1935. Fox Film had begun in the silent era in 1915 under founder [[William Fox (producer)|William Fox]].<br />
<br />
Twentieth Century Pictures of 1933, merged with Fox Studios in 1935 to form [[20th Century Studios|20th Century-Fox]] (the hyphen was dropped a half century later in 1985 under Australian [[Rupert Murdoch]]). For many years, 20th Century Fox claimed to have been founded in 1915. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has now claimed the 1935 merger as its founding date.<ref>{{Cite web|url=https://nypost.com/2010/02/10/is-fox-really-75-this-year-somewhere-the-fantastic-mr-william-fox-begs-to-differ/|title=Is Fox really 75 this year? Somewhere, the fantastic Mr. (William) Fox begs to differ|date=2010-02-10|website=New York Post|language=en|access-date=2019-03-30}}</ref><br />
<br />
==Films==<br />
{{main|List of Twentieth Century Pictures films}}<br />
<br />
=20th Century Studios (formerly 20th Century Fox)=<br />
==History==<br />
===From founding to 1956===<br />
{{see also|Fox Film|Twentieth Century Pictures}}<br />
[[File:Gangs all here trailer.jpg|upright|thumb|230px|right|[[Carmen Miranda]] in ''[[The Gang's All Here (1943 film)|The Gang's All Here]]''. In 1946, she was the highest-paid actress in the United States.{{sfn|Livingston|Caracas Garcia|2005|page=101}}]]<br />
[[File:Photo Don Ameche, Alice Faye, and Carmen Miranda in THAT NIGHT IN RIO (1941).jpg|220px|thumb|right|[[Alice Faye]], [[Don Ameche]], and [[Carmen Miranda]] in ''[[That Night in Rio]]'', produced by Fox in 1941]]<br />
[[File:Again in 1939 ... 20th Century Fox.jpg|thumb|The 20th Century-Fox logo depicted in a 1939 advertisement in ''[[Boxoffice Magazine|Boxoffice]]'']]<br />
[[File:Viva Zapata movie trailer screenshot (3).jpg|thumb|right|220px|From the 1952 film ''[[Viva Zapata!]]'']]<br />
[[File:Foxstudiosentrance.jpg|thumb|right|The entrance to 20th Century's studio lot]]<br />
<br />
[[Twentieth Century Pictures]]' [[Joseph Schenck]] and [[Darryl F. Zanuck]] left [[United Artists]] over a stock dispute, and began merger talks with the management of financially struggling [[Fox Film]], under President Sidney Kent.<ref name="Cobbles">{{cite web|url=http://www.cobbles.com/simpp_archive/zanuck-schenck.htm|title=The Formation of Twentieth Century-Fox|work=Cobbles|location=United States|accessdate=April 29, 2016}}</ref>{{sfn|Lev|2014|p=7|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA7&pg=PA7#v=onepage&q&f=false}}<br />
<br />
[[Spyros Skouras]], then manager of the [[Fox West Coast Theaters]], helped make it happen (and later became president of the new company).<ref name="Cobbles"/> The company had been struggling since founder [[William Fox (producer)|William Fox]] lost control of the company in 1930.<ref>{{cite web|url=https://www.hollywoodreporter.com/lists/a-look-at-83-years-20th-century-fox-1131133/item/eulogy-a-studio-1935-1940-1131136|title=1935-1940 - Life in the Foxhole: Insiders Recall 83 Years of Scandal and Stardom at 20th Century Fox|website=The Hollywood Reporter|access-date=2019-03-05}}</ref><br />
<br />
Fox Film Corporation and Twentieth Century Pictures merged in 1935. Initially, it was speculated in ''[[The New York Times]]'' that the newly merged company would be named ''Fox-Twentieth Century''.{{sfn|Lev|2014|pp=15-16|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA16&pg=PA16#v=onepage&q&f=false}} The new company, Twentieth Century-Fox Film Corporation, began trading on May 31, 1935. Kent remained at the company, joining Schenck and Zanuck.{{sfn|Lev|2014|p=7|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA7&pg=PA7#v=onepage&q&f=false}} Zanuck replaced [[Winfield Sheehan]] as the company's production chief.<ref>{{Cite book|url=https://books.google.com/books?id=rvVhEJmbfrsC&pg=PA114&lpg=PA114&dq=zanuck+replaces+winfield+sheehan+fox&source=bl&ots=abTPTBm9Af&sig=ACfU3U0jpiN2V4vvsb_UIhWjMw0oKKkIoQ&hl=en&sa=X&ved=2ahUKEwizk97Yn-vgAhWNON8KHU0CBOsQ6AEwCnoECAgQAQ#v=onepage&q=zanuck%20replaces%20winfield%20sheehan%20fox&f=false|title=The Hollywood Story|last=Finler|first=Joel Waldo|date=2003|publisher=Wallflower Press|isbn=9781903364666}}</ref><br />
<br />
The company established a special training school. [[Lynn Bari]], [[Patricia Farr]] and [[Anne Nagel]] were among 14 young women "launched on the trail of film stardom" on August 6, 1935, when they each received a six-month contract with 20th Century-Fox after spending 18 months in the school. The contracts included a studio option for renewal for as long as seven years.<ref>{{cite news|title=The Hollywood Roundup|url=https://www.newspapers.com/clip/5323575/the_times/|work=The Times|agency=United Press|date=August 6, 1935|location=Indiana, Hammond|page=35|via = [[Newspapers.com]]|accessdate = May 20, 2016}} {{Open access}}</ref><br />
<br />
For many years, 20th Century-Fox claimed to have been founded in 1915, the year Fox Film was founded. For instance, it marked 1945 as its 30th anniversary. However, in recent years it has claimed the 1935 merger as its founding, even though most film historians agree it was founded in 1915.<ref name="NY Post">{{cite news|url=https://nypost.com/2010/02/10/is-fox-really-75-this-year-somewhere-the-fantastic-mr-william-fox-begs-to-differ|title=Is Fox really 75 this year? Somewhere, the fantastic Mr. (William) Fox begs to differ|work=[[New York Post]]|publisher=[[News Corp (2013–present)|News Corp]]|date=February 10, 2010|accessdate=December 19, 2014}}</ref> The company's films retained the 20th Century Pictures searchlight logo on their opening credits as well as its opening fanfare, but with the name changed to 20th Century-Fox.<br />
<br />
After the merger was completed, Zanuck signed young actors to help carry 20th Century-Fox: [[Tyrone Power]], [[Linda Darnell]], [[Carmen Miranda]], [[Don Ameche]], [[Henry Fonda]], [[Gene Tierney]], [[Sonja Henie]], and [[Betty Grable]]. 20th Century-Fox also hired [[Alice Faye]] and [[Shirley Temple]], who appeared in several major films for the studio in the 1930s.<ref>{{cite news|url=https://variety.com/2014/film/news/shirley-temple-black-dies-1201097477/|title=Shirley Temple, Legendary Child Star, Dead at 85|last=Natale|first=Richard|date=2014-02-11|website=Variety|access-date=2019-03-13}}</ref><ref>{{cite web|url=https://variety.com/1998/film/news/fox-tuner-faye-dies-at-83-1117470631/|title=Fox tuner Faye dies at 83|last=Natale|first=Richard|date=1998-05-11|work=Variety|access-date=2019-03-13}}</ref><br />
<br />
Higher attendance during World War II helped 20th Century-Fox overtake [[RKO]] and [[Metro-Goldwyn-Mayer]] to become the third most profitable film studio. In 1941, Zanuck was commissioned as a lieutenant colonel in the U.S. Signal Corps and assigned to supervise production of U.S. Army training films. His partner, [[William Goetz]], filled in at 20th Century-Fox.<ref>{{Cite book|url=https://books.google.com/books?id=8y9K8-ucZAsC&pg=PA63&lpg=PA63&dq=william+goetz+took+over+while+zanuck+served+overseas&source=bl&ots=eRkBTzonoS&sig=ACfU3U22UgasRKkKZZZLEiSgOelEmIeHmg&hl=en&sa=X&ved=2ahUKEwiv0MKB0__gAhXQmeAKHdOmAxMQ6AEwBnoECAEQAQ#v=onepage&q=william%20goetz%20took%20over%20while%20zanuck%20served%20overseas&f=false|title=Memo from Darryl F. Zanuck: The Golden Years at Twentieth Century-Fox|last=Behlmer|first=Rudy|date=|publisher=Grove Press|year=|isbn=9780802133328|location=|pages=}}</ref><br />
<br />
In 1942, [[Spyros Skouras]] succeeded Kent as president of the studio.{{sfn|Troyan|Thompson|Sylvester|2017|P=29|loc=https://books.google.co.uk/books?id=JLCzDgAAQBAJ&lpg=PA29&pg=PA29#v=onepage&q&f=false}} During the next few years, with pictures like ''[[Wilson (1944 film)|Wilson]]'' (1944), ''[[The Razor's Edge (1946 film)|The Razor's Edge]]'' (1946), ''[[Boomerang (1947 film)|Boomerang]]'', ''[[Gentleman's Agreement]]'' (both 1947), ''[[The Snake Pit]]'' (1948), and ''[[Pinky (film)|Pinky]]'' (1949), Zanuck established a reputation for provocative, adult films. 20th Century-Fox also specialized in adaptations of best-selling books such as [[Ben Ames Williams]]' ''[[Leave Her to Heaven]]'' (1945), starring [[Gene Tierney]], which was the highest-grossing 20th Century-Fox film of the 1940s. The studio also produced film versions of Broadway musicals, including the [[Rodgers and Hammerstein]] films, beginning with the musical version of ''[[State Fair (1945 film)|State Fair]]'' (1945), the only work that the partnership written especially for films.<br />
<br />
After the war, audiences slowly drifted away with the advent of television. 20th Century-Fox held on to its theaters until a court-mandated "divorce"; they were spun off as Fox National Theaters in 1953.{{sfn|Lev|2013|page=162}} That year, with attendance at half the 1946 level, 20th Century-Fox gambled on an unproven process. Noting that the two film sensations of 1952 had been [[Cinerama]], which required three projectors to fill a giant curved screen, and "Natural Vision" [[3-D film|3D]], which got its effects of depth by requiring the use of polarized glasses, 20th Century-Fox mortgaged its studio to buy rights to a French anamorphic projection system which gave a slight illusion of depth without glasses. President [[Spyros Skouras]] struck a deal with the inventor [[Henri Chrétien]], leaving the other film studios empty-handed, and in 1953 introduced [[CinemaScope]] in the studio's groundbreaking feature film ''[[The Robe (film)|The Robe]]''.<ref>{{cite web|url=http://www.wahooschools.org/vnews/display.v/SEC/Community%7CWahoo's%20Famous%20Sons%3E%3EDarryl%20Zanuck|title=Zanuck Remembered as a Hollywood Powerhouse|work=[[Wahoo, Nebraska|Wahoo School District]]|date=March 1, 2008|accessdate=April 29, 2016}}</ref><br />
<br />
Zanuck announced in February 1953 that henceforth all 20th Century-Fox pictures would be made in CinemaScope.<ref>{{cite web|url=http://www.northwestchicagofilmsociety.org/2012/07/16/moving-pictures-that-move-house-of-bamboo-in-cinemascope/|title=Moving Pictures That Move: House of Bamboo in CinemaScope|date=June 16, 2012|work=Northwest Chicago Film Society|accessdate=April 29, 2016}}</ref> To convince theater owners to install this new process, 20th Century-Fox agreed to help pay conversion costs (about $25,000 per screen); and to ensure enough product, 20th Century-Fox gave access to CinemaScope to any rival studio choosing to use it. Seeing the box-office for the first two CinemaScope features, ''The Robe'' and ''[[How to Marry a Millionaire]]'' (also 1953), Warner Bros., MGM, [[Universal Pictures|Universal-International]]), [[Columbia Pictures]] and [[Walt Disney Studios (division)|Disney]] quickly adopted the process. In 1956, 20th Century-Fox engaged [[Robert Lippert]] to establish a subsidiary company, [[Regal Pictures]], later [[Associated Producers Incorporated]] to film [[B picture]]s in CinemaScope (but "branded" RegalScope). 20th Century-Fox produced new musicals using the CinemaScope process including ''[[Carousel (film)|Carousel]]'' and ''[[The King and I (1956 film)|The King and I]]'' (both 1956).<br />
<br />
CinemaScope brought a brief upturn in attendance, but by 1956 the numbers again began to slide.{{sfn|Watson|2015|page=290}}<ref>{{cite web|url=http://www.davidbordwell.net/books/poetics_10cinemascope.pdf|page=290|title='The Modern Miracle You See Without Glasses' - CinemaScope: 1953–1954: 'Twentieth Century-Fox presents A CinemaScope Production': 1953–1954 (Films made in CinemaScope from 1953 to 1956)|work=David Bordwell|accessdate=April 29, 2016}}</ref> That year Darryl Zanuck announced his resignation as head of production. Zanuck moved to [[Paris]], setting up as an independent producer, seldom being in the United States for many years.<br />
<br />
===Production and financial problems===<br />
Zanuck's successor, producer [[Buddy Adler]], died a year later.{{sfn|Harris|2011|page=1900}} President Spyros Skouras brought in a series of production executives, but none had Zanuck's success. By the early 1960s, 20th Century-Fox was in trouble. A new version of ''[[Cleopatra (1963 film)|Cleopatra]]'' (1963) began production in 1959 with [[Joan Collins]] in the lead.<ref name="Kamp"/> As a publicity gimmick, producer [[Walter Wanger]] offered $1 million to [[Elizabeth Taylor]] if she would star;<ref name="Kamp"/> she accepted and costs for ''Cleopatra'' began to escalate. [[Richard Burton]]'s on-set romance with Taylor was surrounding the media. However, Skouras' selfish preferences and inexperienced micromanagement on the film's production did nothing to speed up production on ''Cleopatra''.<br />
<br />
Meanwhile, another remake — of the [[Cary Grant]] hit ''[[My Favorite Wife]]'' (1940) — was rushed into production in an attempt to turn over a quick profit to help keep 20th Century-Fox afloat. The [[romantic comedy]] entitled ''[[Something's Got to Give]]'' paired [[Marilyn Monroe]], 20th Century-Fox's most bankable star of the 1950s, with [[Dean Martin]] and director [[George Cukor]]. The troubled Monroe caused delays on a daily basis, and it quickly descended into a costly debacle. As ''Cleopatra''{{'}}s budget passed $10 million, eventually costing around $40 million, 20th Century-Fox sold its back lot (now the site of [[Century City]]) to Alcoa in 1961 to raise funds. After several weeks of script rewrites on the Monroe picture and very little progress, mostly due to director George Cukor's filming methods, in addition to Monroe's chronic [[sinusitis]], Monroe was fired from ''Something's Got to Give''<ref name="Kamp">{{cite magazine|url=https://www.vanityfair.com/news/1998/03/elizabeth-taylor-199803|title=When Liz Met Dick|work=[[Vanity Fair (magazine)|Vanity Fair]]|publisher=[[Condé Nast]]|accessdate=April 29, 2016|first=David|last=Kamp}}</ref> and two months later she was found dead. According to 20th Century-Fox files, she was rehired within weeks for a two-picture deal totaling $1 million, $500,000 to finish ''Something's Got to Give'' (plus a bonus at completion), and another $500,000 for ''What a Way to Go''. Elizabeth Taylor's disruptive {{POV statement|date=March 2013}} reign on the ''Cleopatra'' set continued unchallenged from 1960 into 1962, though three 20th Century-Fox executives went to [[Rome]] in June 1962 to fire her. They learned that director [[Joseph L. Mankiewicz]] had filmed out of sequence and had only done interiors, so 20th Century-Fox was then forced to allow Taylor several more weeks of filming. In the meantime during that summer of 1962 Fox released nearly all of its contract stars, including [[Jayne Mansfield]].{{sfn|Ferruccio|2010|page=117}}{{sfn|Strait|1992|page=86}}<br />
<br />
With few pictures on the schedule, Skouras wanted to rush Zanuck's big-budget war epic ''[[The Longest Day (film)|The Longest Day]]'' (1962),<ref name="Kamp"/> an accurate account of the [[Normandy Landings|Allied invasion of Normandy]] on June 6, 1944, with a huge international cast, into release as another source of quick cash. This offended Zanuck, still 20th Century-Fox's largest shareholder, for whom ''The Longest Day'' was a labor of love that he had dearly wanted to produce for many years. After it became clear that ''Something's Got to Give'' would not be able to progress without Monroe in the lead (Martin had refused to work with anyone else), Skouras finally decided that re-signing her was unavoidable. But days before filming was due to resume, [[Death of Marilyn Monroe|she was found dead]] at her Los Angeles home and the picture resumed filming as ''[[Move Over, Darling]]'', with [[Doris Day]] and [[James Garner]] in the leads. Released in 1963, the film was a hit.<ref>{{cite web|url=http://www.dorisday.net/move-over-darling/|title=Move Over, Darling|work=Doris Day|location=United States|accessdate=April 29, 2016}}</ref> The unfinished scenes from ''Something's Got to Give'' were shelved for nearly 40 years. Rather than being rushed into release as if it were a B-picture, ''The Longest Day'' was lovingly and carefully produced under Zanuck's supervision. It was finally released at a length of three hours, and was well received.<br />
<br />
At the next board meeting, Zanuck spoke for eight hours, convincing directors that Skouras was mismanaging the company and that he was the only possible successor. Zanuck was installed as chairman, and then named his son [[Richard Zanuck]] as president.<ref>{{cite web|url=https://www.telegraph.co.uk/culture/film/3670633/The-Napoleon-of-Sunset-Boulevard.html|title=The Napoleon of Sunset Boulevard|work=[[The Daily Telegraph]]|date=January 20, 2008|last=Preston|first=John|accessdate=April 29, 2016}}</ref> This new management group seized ''Cleopatra'' and rushed it to completion, shut down the studio, laid off the entire staff to save money, axed the long-running [[Movietone News]]reel (the archives of which are now owned by [[Fox News]]), and made a series of cheap, popular pictures that restored 20th Century-Fox as a major studio. The saving grace for the studio's fortunes came from the tremendous success of ''[[The Sound of Music (film)|The Sound of Music]]'' (1965),<ref>{{cite web|url=http://herocomplex.latimes.com/uncategorized/richard-d-zanuck-a-hollywood-legend-too-busy-to-look-back/|title=Richard D. Zanuck, a Hollywood legend too busy for nostalgia<br />
|work=[[Los Angeles Times]]|date=April 13, 2010|accessdate=April 29, 2016}}</ref> an expensive and handsomely produced film adaptation of the [[The Sound of Music|highly acclaimed Rodgers and Hammerstein Broadway musical]], which became a significant success at the box office and won five [[Academy Awards]], including [[Academy Award for Best Director|Best Director]] ([[Robert Wise]]) and [[Academy Award for Best Picture|Best Picture of the Year]].<br />
<br />
20th Century-Fox also had two big science-fiction hits in the decade: ''[[Fantastic Voyage]]'' (1966), and the original ''[[Planet of the Apes (1968 film)|Planet of the Apes]]'' (1968), starring [[Charlton Heston]], [[Kim Hunter]], and [[Roddy McDowall]]. ''Fantastic Voyage'' was the last film made in [[CinemaScope]]; the studio had held on the format while [[Panavision]] lenses were being used elsewhere.<br />
<br />
Zanuck stayed on as chairman until 1971, but there were several expensive flops in his last years, resulting in 20th Century-Fox posting losses from 1969 to 1971. Following his removal, and after an uncertain period, new management brought 20th Century-Fox back to health. Under president [[Gordon T. Stulberg]] and production head [[Alan Ladd, Jr.]], 20th Century-Fox films connected with modern audiences. Stulberg used the profits to acquire resort properties, soft-drink bottlers, [[Hoyts|Australian theaters]] and other properties in an attempt to diversify enough to offset the boom-or-bust cycle of picture-making.<br />
<br />
Foreshadowing a pattern of film production still yet to come, in late 1973 20th Century-Fox joined forces with Warner Bros. to co-produce ''[[The Towering Inferno]]'' (1974),<ref>{{cite web|url=http://awardswatch.com/predictions/best-supporting-studio-warner-bros-pictures-track-record-in-the-best-supporting-actor-category/|location=United States|title=Best Supporting Studio: Warner Bros. Pictures' Track Record in the Best Supporting Actor Category|last=Anderson|work=Awards Watch|date=September 28, 2013|first=Erik|accessdate=April 29, 2016}}</ref> an all-star action blockbuster from producer [[Irwin Allen]]. Both studios found themselves owning the rights to books about burning skyscrapers. Allen insisted on a meeting with the heads of both studios, and announced that as 20th Century-Fox was already in the lead with their property it would be career suicide to have competing movies. Thus the first joint-venture studio deal was struck. In hindsight, while it may be commonplace now, back in the 1970s, it was a risky, but revolutionary, idea that paid off handsomely at both domestic and international box offices around the world.<br />
<br />
20th Century-Fox's success reached new heights by backing the most profitable film made up to that time, ''[[Star Wars (film)|Star Wars]]'' (1977). Substantial financial gains were realized as a result of the film's unprecedented success: from a low of $6 in June 1976, stock prices more than quadrupled to almost $27 after ''Star Wars''' release; 1976 revenues of $195 million rose to $301 million in 1977.{{sfn|Solomon|2002|pages=19–20}}<br />
<br />
===Marvin Davis and Rupert Murdoch===<br />
[[Image:Foxplazafromolympicblvd.jpg|thumb|<br />
[[Fox Plaza (Los Angeles)|Fox Plaza]], [[Century City, California|Century City headquarters]] completed in 1987|alt=]]<br />
With financial stability came new owners, when 20th Century-Fox was sold for $720 million on June 8, 1981 to investors [[Marc Rich]] and [[Marvin Davis]].<ref>{{cite magazine|magazine=[[Daily Variety]]|date=Jun 9, 1981|page=1|title=Fox Landslides Into Davis' Arms|last=Barton|first=David}}</ref> 20th Century-Fox's assets included [[Pebble Beach Golf Links]], the [[Aspen Skiing Company]] and a [[Century City, Los Angeles, California|Century City]] property upon which Davis built and twice sold [[Fox Plaza (Los Angeles)|Fox Plaza]].<br />
<br />
By 1984, Rich had become a fugitive from justice, having fled to Switzerland after being charged by U.S. federal prosecutors with tax evasion, racketeering and illegal trading with Iran during the [[Iran hostage crisis]]. Rich's assets were frozen by U.S. authorities.<ref name="Hayes">{{cite news|author=Thomas C. Hayes|url=https://www.nytimes.com/1984/06/20/business/rich-to-sell-fox-stake-to-davis.html|title=Rich to Sell Fox Stake to Davis|work=[[The New York Times]]|date=June 20, 1984}}</ref> In 1984 [[Marvin Davis]] bought out [[Marc Rich]]'s 50% interest in 20th Century-Fox Film Corporation for an undisclosed amount,<ref name="Hayes"/> reported to be $116 million.{{sfn|Wolff|2010|page=167}} Davis sold this interest to [[Rupert Murdoch]]'s [[News Corporation (1980–2013)|News Corporation]] for $250 million in March 1985. Davis later backed out of a deal with Murdoch to purchase [[John Kluge]]'s Metromedia television stations.{{sfn|Wolff|2010|page=167}} Murdoch went ahead alone and bought the stations, and later bought out Davis' remaining stake in 20th Century Fox for $325 million.{{sfn|Wolff|2010|page=167}} From 1985, the [[hyphen]] was quietly dropped from the brand name, with ''20th Century-Fox'' changing to ''20th Century Fox''.{{sfn|Troyan|Thompson|Sylvester|2017|P=29|loc=[https://books.google.co.uk/books?id=JLCzDgAAQBAJ&lpg=PA537&pg=PA537#v=onepage&q&f=false p. 537]}}<ref name="slide">{{cite book |last1=Slide |first1=Anthony |title=The New Historical Dictionary of the American Film Industry |date=1998 |publisher=Scarecrow Press |isbn=978-0-8108-6636-2 |page=211 |url=https://books.google.co.uk/books?id=je4lAAAAQBAJ&lpg=PA211&dq=20th%20century-fox%20hyphen&pg=PA211#v=onepage&q&f=false |accessdate=1 April 2020 |language=en}}</ref><br />
<br />
To gain FCC approval of 20th Century-Fox's purchase of [[Metromedia]]'s television holdings, once the stations of the long-dissolved [[DuMont Television Network|DuMont]] network, Murdoch had to become a U.S. citizen. He did so in 1985, and in 1986 the new [[Fox Broadcasting Company]] took to the air. Over the next 20-odd years the network and owned-stations group expanded to become extremely profitable for News Corp.<br />
<br />
The company formed its [[20th Century Fox Animation|Fox Family Films]] division in 1994 to boost production at the studio and would handled animation films. In February 1998, following the success of ''[[Anastasia (1997 film)|Anastasia]]'', Fox Family Films changed its name to Fox Animation Studios and drop its live action production which would be picked up by other production units.<ref name="VarietyFoxRenamedToon">{{cite news|last1=Petrikin|first1=Chris|title=Fox renamed that toon|url=https://variety.com/1998/film/news/fox-renamed-that-toon-1117467902/|accessdate=March 31, 2018|work=Variety|date=February 18, 1998}}</ref><br />
<br />
[[Image:Foxstudios.jpg|thumb|left|The [[Fox Broadcasting Company]]'s Los Angeles studios in 2005]]<br />
Since January 2000, this company has been the international distributor for [[Metro-Goldwyn-Mayer|MGM]]/[[United Artists|UA]] releases. In the 1980s, 20th Century Fox — through a joint venture with [[CBS]] called [[CBS/Fox Video]] — had distributed certain UA films on video; thus UA has come full circle by switching to 20th Century Fox for video distribution. 20th Century Fox also makes money distributing films for small independent film companies.<br />
<br />
In late 2006, Fox Atomic was started up<ref name="omd">{{cite news |last1=Walsh |first1=Mark |title=Fox Atomic Unveils Broadband Site |url=https://www.mediapost.com/publications/article/45787/fox-atomic-unveils-broadband-site.html |accessdate=August 8, 2019 |work=Online Media Daily |publisher=Media Post |date=July 20, 2006 |language=en}}</ref> under [[Fox Searchlight]] head [[Peter Rice (executive)|Peter Rice]] and COO John Hegeman<ref name=rtr>{{cite news |last1=Kilday |first1=Gregg |last2=Fernandez |first2=Jay A. |title=Fox shutting down youth-focused film unit |url=https://www.reuters.com/article/us-fox-idUSTRE53K0HE20090421 |accessdate=June 24, 2019 |work=The Hollywood Reporter |agency=Reuters |date=April 20, 2009}}</ref> as a sibling production division under Fox Filmed Entertainment.<ref name="omd"/> In early 2008, Atomic's marketing unit was transferred to Fox Searchlight and 20th Century Fox, when Hegeman moved to New Regency Productions. Debbie Liebling became president. After two middling successes and falling short with other films, the unit was shut down in April 2009. The remaining films under Atomic in production and post-productions were transferred to 20th Century Fox and Fox Spotlight with Liebling overseeing them.<ref name=rtr/><br />
<br />
In 2008, 20th Century Fox announced an Asian subsidiary, Fox STAR Studios, a joint venture with [[Fox Networks Group Asia Pacific|STAR TV]], also owned by News Corporation. It was reported that Fox STAR would start by producing films for the [[Bollywood]] market, then expand to several Asian markets.<ref>{{cite web|url=http://latimesblogs.latimes.com/entertainmentnewsbuzz/2008/09/fox-sets-asian.html|title=Fox sets Asian movie venture|accessdate=April 29, 2016|date=September 10, 2008|work=[[Los Angeles Times]]}}</ref> In 2008, 20th Century Fox started Fox International Productions .<ref name=hwr1>{{cite news |last1=Siegel |first1=Tatiana |title=Sanford Panitch Leaving Fox for Top Post at Sony |url=https://www.hollywoodreporter.com/news/sanford-panitch-leaving-fox-top-788422 |accessdate=June 24, 2019 |work=The Hollywood Reporter |date=April 13, 2015 |language=en}}</ref><br />
<br />
[[Chernin Entertainment]] was founded by Peter Chernin after he stepped down as president of 20th Century Fox's then-parent company News Corp. in 2009.<ref name="vty-Chernin">{{cite news |last1=Vary |first1=Adam B. |title=Disney and Chernin Entertainment Parting Ways |url=https://variety.com/2020/biz/news/disney-chernin-entertainment-deal-ending-1203470944/ |accessdate=January 21, 2020 |work=Variety |date=January 17, 2020 |language=en}}</ref> Chernin Entertainment's five-year [[first-look deal]] for the film and television was signed with 20th Century Fox and 20th Century Fox TV in 2009.<ref name="thr-1ld">{{cite news|last1=Siegel|first1=Tatiana|title=Peter Chernin Nears Renewal of Fox Film Pact; TV Deal to Be Shopped|url=https://www.hollywoodreporter.com/news/peter-chernin-nears-renewal-fox-746451|accessdate=February 4, 2016|work=The Hollywood Reporter|date=November 5, 2014}}</ref><br />
<br />
In August 2012, 20th Century Fox signed a five-year deal with [[DreamWorks Animation]] to distribute in domestic and international markets. However, the deal did not include the distribution rights for previously released films which DreamWorks Animation acquired from [[Paramount Pictures]] later in 2014.<ref name=VarietyQ22014Earnings>{{cite journal|last1=Chney|first1=Alexandra|title=DreamWorks Animation Q2 Earnings Fall Short of Estimates, SEC Investigation Revealed|url=https://variety.com/2014/biz/news/dreamworks-animation-q2-earnings-fall-short-of-estimates-1201271262/|accessdate=July 30, 2014|work=[[Variety (magazine)|Variety]]|date=July 29, 2014}}</ref> Fox's deal with DreamWorks Animation ended on June 2, 2017 with ''[[Captain Underpants: The First Epic Movie]]'', with [[Universal Studios|Universal Pictures]] taking over the distribution deal with DreamWorks Animation due to [[NBCUniversal]]'s acquisition of DreamWorks Animation on August 22, 2016, starting on February 22, 2019 with the release of ''[[How to Train Your Dragon: The Hidden World]]''.<br />
<br />
===21st Century Fox era===<br />
In 2012, Rupert Murdoch announced that News Corp. would be split into two publishing and media-oriented companies: a [[News Corp (2013–present)|new News Corporation]], and [[21st Century Fox]], which operates the Fox Entertainment Group and 20th Century Fox. Murdoch considered the name of the new company a way to maintain the 20th Century Fox's heritage.<ref name="verge-21stlogo">{{cite web|last=Welch|first=Chris|title=21st Century Fox logo unveiled ahead of News Corp split|url=https://www.theverge.com/2013/5/9/4316444/21st-century-fox-logo-revealed-by-rupert-murdoch|work=[[The Verge]]|publisher=[[Vox Media]]|date=May 9, 2013|accessdate=May 9, 2013}}</ref><ref name=GuardianLogo>{{cite web|last=Rushe|first=Dominic|url=https://www.theguardian.com/media/2013/jun/18/rupert-murdoch-split-empire-news-corp|title=Rupert Murdoch splits empire but keeps faith in tomorrow's newspapers|work=[[The Guardian]]|date=June 18, 2013|accessdate=June 18, 2013}}</ref><br />
<br />
[[Disney Theatrical Group#Buena Vista Theatrical|Fox Stage Productions]] was formed in June 2013.<ref name=dl>{{cite magazine|last=Gerard |first=Jeremy |url=https://deadline.com/2015/07/fox-names-hurwitz-head-of-live-theater-division-1201486323/ |title=Fox Names Isaac Robert Hurwitz To Head Live Theater Division |magazine=Deadline |date=2015-07-28 |accessdate=2019-03-28}}</ref> In August 2013, 20CF started a theatrical joint venture with a trio of producers, both film and theater, [[Kevin McCollum]], [[John Davis (producer)|John Davis]] and Tom McGrath.<ref name="vty">{{cite news |last1=Cox |first1=Gordon |title=Kevin McCollum: Fox Finds Its Stage Coach |url=https://variety.com/2013/film/news/kevin-mccollum-fox-finds-its-stage-coach-1200575611/ |accessdate=March 28, 2019 |work=Variety |date=August 8, 2013 }}</ref><br />
<br />
In September 2017, [[Locksmith Animation]] formed a multi-year production deal with 20th Century Fox, who will distribute Locksmith's films, with Locksmith aiming to release a film every 12–18 months. The deal was to bolster Blue Sky's output and replace the loss of distributing [[DreamWorks Animation]] films.<ref>{{cite web|url= https://variety.com/2017/film/news/fox-locksmith-animation-ink-multi-year-production-development-deal-exclusive-1202563541/|title=Fox, Locksmith Animation Ink Multi-Year Production, Development Deal |website=Variety Magazine|last1=Lang|first1=Brent|date=September 20, 2017|accessdate=February 15, 2018}}</ref><br />
<br />
Technoprops, a VFX company that worked on ''[[Avatar (2009 film)|Avatar]]'' and ''[[The Jungle Book (2016 film)|The Jungle Book]]'', was purchased in April 2017 to operate as Fox VFX Lab. Technoprops' founder Glenn Derry would continue to run the company as vice president of visual effect reporting to John Kilkenny, VFX president.<ref>{{cite news |last1=Giardina |first1=Carolyn |title=Fox Acquires Virtual Production Firm Technoprops |url=https://www.hollywoodreporter.com/behind-screen/fox-acquires-virtual-production-firm-technoprops-991788 |accessdate=March 28, 2019 |work=The Hollywood Reporter |date=April 6, 2017 }}</ref><br />
<br />
On October 30, 2017, Vanessa Morrison was named president of a new created 20th Century Fox division, Fox Family, reporting to the Chairman & CEO and Vice Chairman of 20th Century Fox. The family division would develop films that appeal to younger moviegoers and their parents both animated films and films with live action elements. Also, the division would oversee the studio's family animated television business, which produce based holiday television specials on existing film properties, and oversee feature film adaptation of its TV shows.<ref name="Variety">{{cite news |last1=Lang |first1=Brent |title=Vanessa Morrison Named Head of Fox Family in Animation Division Overhaul |url=https://variety.com/2017/film/news/fox-vanessa-morrison-1202602371/ |accessdate=March 26, 2019 |work=Variety |date=October 30, 2017 }}</ref> To replace Morrision at Fox Animation, Andrea Miloro and Robert Baird were named co-presidents of 20th Century Fox Animation.<ref>{{cite news|last1=Kilday|first1=Gregg|title=Fox Animation Names Andrea Miloro, Robert Baird Co-Presidents|url=https://www.hollywoodreporter.com/news/fox-animation-names-andrea-miloro-robert-baird-presidents-1052996|accessdate=March 31, 2018|work=The Hollywood Reporter|date=October 30, 2017}}</ref><br />
<br />
20th Century Fox issued a default notice in regards to its licensing agreement for the under-construction [[20th Century Fox World (Malaysia)|20th Century Fox World]] theme park in Malaysia by Genting Malaysia Bhd. In November 2018 Genting Malaysia filed suit in response and included soon to be parent [[The Walt Disney Company]].<ref>{{cite news |last1=Stempel |first1=Jonathan |title=Disney, Fox deny claims in $1 billion Malaysia theme park lawsuit |url=https://www.reuters.com/article/us-fox-disney-genting-malaysia/disney-fox-deny-claims-in-1-billion-malaysia-theme-park-lawsuit-idUSKCN1NW2FH |accessdate=March 25, 2019 |work=Reuters |date=November 27, 2018 }}</ref><br />
<br />
=== Disney era and studio renaming ===<br />
{{Further|Acquisition of 21st Century Fox by Disney}}<br />
On December 14, 2017, The Walt Disney Company announced plans to purchase most of the 21st Century Fox assets, including 20th Century Fox, for $52.4 billion.<ref>{{cite news |last1=Snider |first1=Mike |title=Disney to buy key 21st Century Fox assets for $52.4 billion |url=https://www.usatoday.com/story/money/business/2017/12/14/disney-21st-century-fox/945309001/ |accessdate=August 13, 2019 |work=USA Today |date=December 14, 2017 |language=en}}</ref> After a bid from [[Comcast]] (parent company of [[NBCUniversal]]) for $65 billion, Disney counterbid with $71.3 billion.<ref name="Comcast bid update">{{Cite news |url=https://www.cnbc.com/2018/06/13/comcast-bids-65-billion-for-21st-century-fox-assets.html |title=Comcast bids $65 billion for 21st Century Fox assets, topping Disney |date=June 13, 2018 |work=[[CNBC]] |access-date=June 13, 2018 |url-status=live}}</ref> On July 19, 2018, Comcast dropped out of the 21st Century Fox bid in favor of [[Sky (company)|Sky plc]] and [[Sky UK]] and eight days later, Disney and 21st Century Fox shareholders approved the merger between the two companies.<ref>{{cite web |url=https://www.thewrap.com/fox-disney-shareholders-vote-approve-merger/ |title=Fox and Disney Shareholders Vote to Approve $71.3&nbsp;Billion Merger |last=Williams |first=Trey |date=July 27, 2018 |website=The Wrap |access-date=July 27, 2018}}</ref> Although the deal was completed on March 20, 2019,<ref>{{cite web |last1=Hayes |first1=Dade |last2=Patten |first2=Dominic |title=Disney-Fox Deal Nears Final Approval After Progress In Brazil And Mexico |url=https://deadline.com/2019/02/disney-fox-deal-nears-finish-line-progress-in-brazil-mexico-1202565767/ |website=Deadline Hollywood |accessdate=February 27, 2019 |date=February 27, 2019}}</ref> 20th Century Fox was not planning to relocate to [[Walt Disney Studios (Burbank)|Walt Disney Studios]] in [[Burbank, California|Burbank]], but retained its headquarters in Century City on the Fox Studio Lot, which is currently leased to Disney by 21st Century Fox's successor, [[Fox Corporation]], for seven years.<ref name="vty3">{{cite news |last1=Holloway |first1=Daniel |title=Disney to Lease Fox Lot for Seven Years (EXCLUSIVE) |url=https://variety.com/2017/biz/news/disney-fox-lot-1202641181/ |accessdate=May 3, 2019 |work=Variety |date=December 14, 2017 |language=en}}</ref> Various units were moved out from under 20th Century Fox at acquisition and months after the merger plus there were several rounds of layoffs.<br />
<br />
On January 17, 2020, Disney renamed the studio as 20th Century Studios (legally, 20th Century Studios, Inc.<ref name="20thCenturyStudiosIncLegal">{{cite web|url= https://businesssearch.sos.ca.gov/Document/RetrievePDF?Id=04566059-27829246|title = Entity Search: C4566059 - 20th Century Studios, Inc. | website = California Business Search | date = February 27, 2020 | access-date = April 4, 2020}}</ref>), which served to help avoid brand confusion with the Fox Corporation. Similar to other Disney film units, distribution of 20th Century Studios films is now handled by [[Walt Disney Studios Motion Pictures]], while [[Searchlight Pictures]] operates their own autonomous distribution unit.<ref>{{Cite news|url=https://deadline.com/2020/01/emma-watts-leaves-disneys-20th-century-studios-1202846855/|title=Emma Watts Leaves Disney’s 20th Century Studios|last=D'Alessandro|first=Anthony|date=January 30, 2020|work=Deadline.com|access-date=February 3, 2020|url-status=live|quote=Post-merger, Fox Searchlight, now re-branded Searchlight Pictures, enjoys a lot of autonomy in the Disney empire, greenlighting pics they know and operating their own distribution, publicity and marketing teams. 20th Century Studios (which recently dropped the Fox) was melded into the bigger Disney fold, fusing all its operations.}}</ref> The first film released by Disney under the studio's new name was ''[[The Call of the Wild (2020 film)|The Call of the Wild]]''.<ref name="vty-2CS">{{cite web|url=https://variety.com/2020/film/news/disney-dropping-fox-20th-century-studios-1203470349/|title=Disney Drops Fox Name, Will Rebrand as 20th Century Studios, Searchlight Pictures|first=Adam B.|last=Vary|work=Variety|date=January 17, 2020|accessdate=January 17, 2020}}</ref><br />
<br />
In January 2020, held-over production president Emma Watts resigned from the company.<ref>{{cite news |last1=Lang |first1=Brent |title=Emma Watts Resigns as Twentieth Century Studios Production President |url=https://variety.com/2020/film/news/emma-watts-twentieth-century-studios-disney-1203486971/ |accessdate=January 30, 2020 |work=Variety |date=January 30, 2020 |language=en}}</ref> On March 12, 2020, Steve Asbell was named president, production of 20th Century Studios. While Morrison was named president, streaming, Walt Disney Studios Motion Picture Production to oversee live action development and production of Disney Live Action and 20th Century Studios for [[Disney+]]. Two other changes that similar merged 20th Century Studios and Disney Pictures functions and answering to Asbell and [[Sean Bailey]], president, [[Walt Disney Pictures]] productions were Philip Steuer as president, production over physical and post production and VFX and Randi Hiller who will lead casting as executive vice president, casting.<ref name="AsbellPresident">{{cite web|url=https://deadline.com/2020/03/20th-century-studios-disney-steve-asbell-president-emma-watts-departure-vanessa-morrison-walt-disney-streaming-1202881273/|title=Steve Asbell Takes Over 20th Century Studios Post Emma Watts; Vanessa Morrison Named Walt Disney Studios Streaming Production President|website =[[Deadline Hollywood]]|first=Anthony|last=D'Alessandro|date=March 12, 2020|access-date=March 12, 2020}}</ref><br />
<br />
==Television==<br />
{{Main|20th Century Fox Television|20th Television|Fox 21 Television Studios}}<br />
[[20th Television]] was 20th Century Fox's television [[Television syndication|syndication]] division. [[20th Century Fox Television]] was the studio's television production division.<br />
<br />
During the mid-1950s, feature films were released to television in the hope that they would broaden sponsorship and help distribution of network programs. Blocks of one-hour programming of feature films to national sponsors on 128 stations was organized by Twentieth Century Fox and [[National Telefilm Associates]]. Twentieth Century Fox received 50% interest in NTA Film network after it sold its library to National Telefilm Associates. This gave 90 minutes of cleared time a week and syndicated feature films to 110 non-interconnected stations for sale to national sponsors.<ref name=Boddy>{{cite book|url=https://books.google.com/books/about/Fifties_Television.html?id=sWjhCESKy4AC|last=Boddy|first=William|year=1990|title=Fifties Television: The Industry and Its Critics|location=[[Urbana, Illinois]]|publisher=[[University of Illinois Press]]}}</ref><br />
<br />
===Buyout of Four Star===<br />
Rupert Murdoch's 20th Century Fox bought out the remaining assets of [[Four Star Television]] from [[Ronald Perelman]]'s [[Compact Video]] in 1996.<ref name="Ron Perelman's Sale of Four Star">{{cite news |url=https://articles.latimes.com/1996-07-18/business/fi-25297_1_perelman|title=Perelman's Not Out of the Game Just Yet|newspaper=[[Los Angeles Times]] |date=July 18, 1996 |accessdate=November 15, 2017}}</ref> The majority of [[Four Star Television]]'s library of programs are controlled by [[20th Century Fox Television]] today.<ref>{{cite AV media|url=http://www.life.com/image/50326921 |title=Louis E. Wolfson;David Charnay |medium=Photo |work=Life |date=January 1, 1955 |archive-url=https://web.archive.org/web/20110611121642/http://www.life.com/image/50326921 |archive-date=2011-06-11 |url-status=dead}}</ref><ref>{{cite news| url=http://findarticles.com/p/articles/mi_m0EIN/is_2002_Oct_7/ai_92526318/ | work=Business Wire | title=OBIT/Hollywood Producer and Novelist David B. Charnay Dies at Age 90 | date=October 7, 2002}}</ref><ref>{{cite news| url=https://articles.latimes.com/2002/oct/06/local/me-charnay6 | work=The Los Angeles Times | title=David Charnay, 90; Journalist, Publicist and TV Syndicator | first=Dennis | last=McLellan | date=October 6, 2002}}</ref> After Murdoch's numerous buyouts during the [[Leveraged buyout#1980s|buyout era]] of the eighties, News Corporation had built up financial debts of $7 billion (much from Sky TV in the UK), despite the many assets that were held by NewsCorp.<ref name="Witzel">''The encyclopedia of the history of American management'' (2005) [[Morgen Witzel]] Continuum International Publishing Group p393 {{ISBN|978-1-84371-131-5}}</ref> The high levels of debt caused Murdoch to sell many of the American magazine interests he had acquired in the mid-1980s.<br />
<br />
==Music==<br />
{{Main|20th Century Fox Records|Fox Music}}<br />
<br />
Between 1933 and 1937, a custom record label called ''Fox Movietone'' was produced starting at F-100 and running through F-136. It featured songs from Fox movies, first using material recorded and issued on [[Victor Records|Victor]]'s [[Bluebird Records|Bluebird]] label and halfway through switched to material recorded and issued on [[American Record Corporation|ARC]]'s dime store labels (Melotone, Perfect, etc.). These scarce records were sold only at Fox Theaters.<br />
<br />
[[Fox Music]] has been 20th Century Fox's music arm since 2000. It encompasses music publishing and licensing businesses, dealing primarily with Fox Entertainment Group television and film soundtracks.<br />
<br />
Prior to Fox Music, 20th Century Records was its music arm from 1958 to 1982.<br />
<br />
==Radio==<br />
The ''Twentieth Century Fox Presents'' radio series<ref name=RUSC>{{cite web|url=http://www.rusc.com/old-time-radio/20th-Century-Fox-Presents.aspx?s=809|title=20th Century Fox Presents|work=RUSC|accessdate=April 29, 2016}}</ref> were broadcast between 1936 and 1942. More often than not, the shows were a radio preview featuring a medley of the songs and soundtracks from the latest movie being released into the theaters, much like the modern day movie trailers we now see on TV, to encourage folks to head down to their nearest Picture House.<br />
<br />
The radio shows featured the original stars, with the announcer narrating a lead up that encapsulated the performance.<br />
<br />
==Motion picture film processing==<br />
From its earliest ventures into movie production, Fox Film Corporation operated its own processing laboratories. The original lab was located in [[Fort Lee, New Jersey]] along with the studios. A lab was included with the new studio built in Los Angeles in 1916.<ref>Fox Folks Vol. I, No. 4, August 1922.</ref> Headed by [[Alan E. Freedman]], the Fort Lee lab was moved into the new Fox Studios building in Manhattan in 1919.<ref>Fox Folks Vol. I, No. 4, August 1922. Also, Vol. III, No. 7, July 1924, p. 12 and back outside cover, and Vol. III, No. 8, August 1924, p. 8.</ref> In 1932, Freedman bought the labs from Fox for $2,000,000 to bolster what at that time was a failing Fox liquidity.<ref>Image, DeLuxe Laboratories, Inc. check 101 to Fox Film Corporation for $2,000,000.</ref><ref name=FilmDaily>{{cite news|title=Freedman Group Buys Fox Film Laboratories|work=[[Film Daily]]|location=United States|date=April 3, 1932|accessdate=April 29, 2016|page=1 |url=https://archive.org/stream/filmdailyvolume55859newy#page/799/mode/1up}}</ref> He renamed the operation "DeLuxe Laboratories," which much later became [[Deluxe Entertainment Services Group|DeLuxe Entertainment Services Group]]. In the 1940s Freedman sold the labs back to what was then 20th Century Fox and remained as president into the 1960s. Under Freedman's leadership, DeLuxe added two more labs in Chicago and Toronto and processed film from studios other than Fox.<br />
<br />
==Divisions==<br />
===Fox Atomic===<br />
[[Fox Atomic]] was a youth-focused film production company and division of Fox Filmed Entertainment that operated from 2006 to April 2009. Atomic was originally paired with Fox Spotlight Pictures under the same leadership.<br />
<br />
In late 2006, Fox Atomic was started up<ref name="omd"/> under Fox Searchlight head [[Peter Rice]] and COO John Hegeman<ref name=rtr/> as a sibling production division under Fox Filmed Entertainment.<ref name="omd"/> Debbie Liebling transferred to Fox Atomic in 2007 from Fox.<ref name=rtr/> In January 2008, Atomic's marketing unit was transferred to Fox Searchlight and 20th Century Fox,<ref name="vty2">{{cite news |last1=Fleming |first1=Michael |title=Fox folding Atomic label |url=https://variety.com/2009/biz/markets-festivals/fox-folding-atomic-label-1118002584/ |accessdate=August 8, 2019 |work=Variety |date=April 19, 2009 |language=en}}</ref> when Hegeman moved to New Regency Productions. Debbie Liebling became president. After two middling successes and falling short with other films, the unit was shut down in April 2009. The remaining films under Atomic in production and post-productions were transferred to 20th Century Fox and Fox Spotlight with Liebling overseeing them.<ref name=rtr/><br />
<br />
* ''[[Turistas]]'' (December 2006)<ref name="omd"/><br />
* ''[[The Hills Have Eyes 2]]'' (2007)<ref name="omd"/><br />
* ''[[28 Weeks Later]]'' (2007)<ref name="omd"/><br />
* ''[[The Comebacks]]''<ref name="vty2"/><br />
* ''[[The Rocker (film)|The Rocker]]''<ref name=rtr/><br />
* ''[[Miss March]]''<ref name=rtr/><br />
* ''[[12 Rounds (film)|12 Rounds]]''<ref name=rtr/><br />
<br />
Films in production at shut down and transferred to other Fox units<br />
* ''[[I Love You, Beth Cooper (film)|I Love You, Beth Cooper]]'' (July 10, 2009)<ref name="vty2"/> 20th Century Fox release, 1492 Pictures production company, directed by [[Chris Columbus (filmmaker)|Chris Columbus]] and starring [[Hayden Panettiere]]<ref name=rtr/><br />
* ''[[Post Grad]]'' (August 21, 2009) through Fox Searchlight directed by [[Vicky Jenson]] and starring [[Alexis Bledel]]<ref name=rtr/><br />
* ''[[Jennifer's Body]]'' (September 18, 2009)<ref name="vty2"/> 20th Century Fox release, directed by [[Karyn Kusama]] and starring [[Megan Fox]]<ref name=rtr/><br />
<br />
===Fox Family===<br />
Fox Family is a family-friendly production division of 20th Century Studios. Besides family-friendly theatrical films, the division oversees mixed media (live-action with animation), family animated holiday television specials based on film properties and film features based on TV shows.<br />
<br />
On October 30, 2017, Morrison was transferred from her post as president of [[20th Century Fox Animation]], the prior Fox Family Films, to be president of a newly created 20th Century Fox division, Fox Family, which as a mandate similar to Fox Family Films. The division pick up supervision of a ''[[Bob's Burgers]]'' film<ref name="Variety"/> and some existing deals with animation producers, including Tonko House.<ref>{{cite news |last1=Kilday |first1=Gregg |title=Vanessa Morrison Takes on New Role as President, Fox Family |url=https://www.hollywoodreporter.com/news/vanessa-morrison-takes-new-role-as-president-fox-family-1052919 |accessdate=March 28, 2019 |work=The Hollywood Reporter |date=October 30, 2017 }}</ref> With the sale of 21st Century Fox to Disney in March 2019, rights to ''[[The Dam Keeper#Feature film|The Dam Keeper]]'' feature animated film returned to Tonko House.<ref>{{cite news |last1=Flores |first1=Terry |title=Animation Studio Tonko House Unveils Development Slate |url=https://variety.com/2019/film/news/tonko-house-development-slate-1203154011/ |accessdate=April 1, 2019 |work=Variety |date=March 4, 2019 |language=en}}</ref><br />
<br />
With the August 2019 20th Century Fox [[Acquisition of 21st Century Fox by Disney#Post-acquisition (March 2019–present)|slate overhaul announcement]], 20th Century Fox properties such as ''[[Home Alone]]'', ''[[Night at the Museum]]'', and ''[[Diary of a Wimpy Kid (film)|Diary of the Wimpy Kid]]'' have been assigned for [[Disney+]] release and assigned to Fox Family.<ref>{{cite news |last1=Donnelly |first1=Matt |title=Fox Feels the Pressure From Disney As Film Flops Mount |url=https://variety.com/2019/film/features/fox-disney-earnings-dark-phoenix-stuber-racing-in-the-rain-1203300260/ |accessdate=August 13, 2019 |work=Variety |date=August 13, 2019 |language=en}}</ref> On March 12, 2020, Morrison was named president, Streaming, Walt Disney Studios Motion Picture Production to oversee live action development and production of Disney Live Action and 20th Century Studios for Disney+.<ref name="AsbellPresident"/><br />
<br />
:'''Upcoming productions'''<br />
<br />
* ''[[Bob's Burgers: The Movie]]'' (April 9, 2021)<ref name="Variety"/><ref>{{Cite news|url=https://www.cnbc.com/2020/04/03/disney-sets-new-dates-for-mulan-black-widow-jungle-cruise.html|title=Disney sets new dates for 'Mulan,' 'Black Widow,' 'Jungle Cruise' and more|last=Whitten|first=Sarah|date=2020-04-03|work=CNBC|language=en|access-date=2020-04-03}}</ref> <br />
* an unnamed ''[[The Simpsons Movie]]'' sequel<br />
* ''The Prom Goer's Interstellar Excursion'' based film, produced with [[Chernin Entertainment]]<ref>{{cite news |last1=Fleming, Jr |first1=Mike |title=Fox Family Sets Chris McCoy’s ‘The Prom Goer’s Interstellar Excursion’ Pic |url=https://deadline.com/2018/09/the-prom-goers-interstellar-excursion-fox-animation-film-chris-mccoy-1202472870/ |accessdate=March 28, 2019 |work=Deadline |date=September 28, 2018 }}</ref><br />
* ''Paper Lanterns'' live-action/animated family film written by [[Jonny Sun]] and produced with Chernin Entertainment<ref>{{cite news |last1=N'Duka |first1=Amanda |title=Fox, Chernin Entertainment Tap Jonny Sun To Pen ‘Paper Lanterns’ Hybrid Film |url=https://deadline.com/2018/11/fox-chernin-entertainment-jonny-sun-paper-lanterns-movie-1202509847/ |accessdate=March 28, 2019 |work=Deadline |publisher=Penske Business Media |date=November 27, 2018 }}</ref><br />
* ''The Garden'' live-action/CGI musical film based on book of Genesis's the Garden of Eden with Franklin Entertainment<ref>{{cite news |last1=N'Duka |first1=Amanda |title=DeVon Franklin & Fox Family Putting A New Spin On The Garden of Eden Story |url=https://deadline.com/2019/01/devon-franklin-fox-family-the-garden-of-eden-movie-1202540849/ |accessdate=March 28, 2019 |work=Deadline |publisher=Penske Business Media |date=January 24, 2019 }}</ref><br />
<br />
===Fox VFX Lab===<br />
Fox VFX Lab is a visual effects company division of 20th Century Studios that was acquired in 2017 known as Technoprops. It is leaded by president John Kilkenny. Besides their visual effects activities, the division oversees different parts of the world to apply for and work on projects that include films such as ''[[Avatar (2009 film)|Avatar]]'', ''[[The Jungle Book (2016 film)|The Jungle Book]]'', ''[[Rogue One]]'', ''[[Teenage Mutant Ninja Turtles: Out of the Shadows]]'', ''[[Doctor Strange (2016 film)|Doctor Strange]]'', and ''[[Warcraft (film)|Warcraft]]''<ref>{{Cite web|url=https://deadline.com/2017/04/technoprops-20th-century-fox-film-acquisition-1202063742/|title=Fox Film Gets Into Virtual Production Game With Technoprops Buy|last=Hipes|first=Patrick|date=2017-04-06|website=Deadline|language=en|access-date=2020-01-18}}</ref> and also video game properties like ''[[Need for Speed (2015 video game)|Need for Speed]]'' (2015), ''[[Battlefield 1]]'', ''[[Tom Clancy's Rainbow Six Siege|Rainbow Six Siege]]'', ''[[Watch Dogs 2]]'', ''[[Just Cause 3]]'', ''[[Rise of the Tomb Raider]]'', ''[[Assassin's Creed Syndicate]]'', ''[[Mafia III]]'', ''[[Halo 4]]'', ''[[Mortal Kombat 11]]'', ''[[Far Cry]]'' (''[[Far Cry 5]]'' and ''[[Far Cry Primal|Primal]]''), ''[[Call of Duty]]'' (''[[Call of Duty: Advanced Warfare]]'' and ''[[Call of Duty: Black Ops III|Black Ops III]]'') and ''[[Sonic the Hedgehog]]'' (''[[Sonic Forces]]'' and ''[[Team Sonic Racing]]'').<ref>{{Cite web|url=https://www.fxguide.com/fxfeatured/technoprops/|title=Fox buys Technoprops: Glenn Derry to head Fox Studios' VFX|date=2017-04-06|website=fxguide|language=en-US|access-date=2020-01-18}}</ref><ref>{{Cite web|url=https://www.fiercevideo.com/broadcasting/20th-century-fox-acquires-virtual-production-company-technoprops|title=Fox acquires virtual production company Technoprops|website=FierceVideo|language=en|access-date=2020-01-18}}</ref><br />
<br />
===Fox International Productions===<br />
Fox International Productions was the division of 20th Century Fox in charge of local production in 12 territories in China, Europe, India and Latin America from 2008 to 2017.<br />
<br />
In 2008, 20th Century Fox started Fox International Productions under president Sanford Panitch. The company had $900 million in box-office receipts by the time Panitch left the company for Sony on June 2, 2015.<ref name=hwr1/> Co-president of worldwide theatrical marketing and distribution for 20th Century Fox Tomas Jegeus was named president of Fox International Productions effective September 1, 2015.<ref>{{cite news |last1=Otterson |first1=Joe |title=Tomas Jegeus Named Head of Fox International Pictures |url=https://www.thewrap.com/tomas-jegeus-named-head-of-fox-international-pictures/ |accessdate=June 24, 2019 |work=thewrap.com |date=August 25, 2015}}</ref> The company struck a development and production deal in November 2015 with Zhejiang Huace, a Chinese entertainment group.<ref>{{cite news |last1=Frater |first1=Patrick |title=China’s Huace Raising $300 Million for U.S. Investment, Buys Stake in Magic Leap |url=https://variety.com/2016/biz/asia/huace-raising-300-million-buys-stake-in-magic-leap-1201788267/ |accessdate=26 June 2019 |work=Variety |date=3 June 2016 |language=en}}</ref> In December 2017, 20th Century Fox film chairman-CEO Stacey Snider indicated that Fox International Productions would be dissolved in favor of each local and regional offices producing or acquiring projects.<ref>{{cite news |last1=McClintock |first1=Pamela |title=Fox International Productions to Shut Down |url=https://www.hollywoodreporter.com/news/fox-international-productions-shut-down-1064251 |accessdate=June 24, 2019 |work=The Hollywood Reporter |date=December 4, 2017 |language=en}}</ref><br />
<br />
=={{anchor|20th Century Fox Fanfare}}Logo and fanfare==<br />
<!-- Deleted image removed: [[File:20th Century Fox 2009-2013 logo.png|thumb|20th Century's 2009 logo with the [[News Corporation (1980–2013)|News Corporation]] byline|alt=]] --><br />
[[File:20th Century-Fox fanfare 1947.webm|thumb|The 20th Century-Fox [[production logo]] and fanfare (as seen in 1947)]]<br />
The familiar 20th Century [[production logo]] originated as the logo of [[Twentieth Century Pictures]] and was adopted by 20th Century-Fox after the merger in 1935. It consists of a stacked [[Block letters|block-letter]] three-dimensional, [[Monolithic architecture|monolithic]] [[logotype]] (nicknamed "the Monument") surrounded by [[Art Deco architecture|Art deco buildings]] and illuminated by [[searchlight]]s. In the production logo that appears at the start of films, the searchlights are animated and the sequence is accompanied by a distinctive [[fanfare]] that was originally composed in 1933 by [[Alfred Newman (composer)|Alfred Newman]].{{sfn|Lev|2014|p=16|loc=https://books.google.co.uk/books?id=dA3LcAd5O5gC&lpg=PA16&pg=PA16#v=onepage&q&f=false}} The original layout of the logo was designed by special effects animator and matte painting artist [[Emil Kosa Jr.]].<ref>{{cite web |title=20th century Fox logo by Emil Kosa Jr. |url=https://curiator.com/art/emil-kosa-jr/20th-century-fox-logo |website=Curiator |accessdate=1 April 2020 |language=en}}</ref>{{sfn|Troyan|Thompson|Sylvester|2017|pp=533-534}}<br />
<br />
The 20th Century-Fox logo and fanfare has been recognised as an iconic symbol of a [[Classical Hollywood cinema|golden age of Hollywood]]. Its appearance at the start of popular films such as ''[[How Green Was My Valley (film)|How Green Was My Valley]]'' (1941) and ''[[MASH (film)|MASH]]'' (1970) established its recognition.<ref name=":1" /><br />
<br />
In 1953, Rocky Longo, an artist at [[Pacific Title & Art Studio|Pacific Title]], was hired to recreate the original logo design for the new [[CinemaScope]] picture process. Longo tilted the "0" in "20th" to have the logo maintain proportions in the wider CinemaScope format.<ref name=":0">{{Cite news|last=Walker|first=Michael|url=https://www.hollywoodreporter.com/gallery/20th-century-fox-logo-a-576643/4-19942009|title=The 20th Century Fox Logo: A Brief History|date=June 27, 2013|work=The Hollywood Reporter|access-date=April 5, 2020|url-status=live}}</ref> Alfred Newman also re-composed the logo's fanfare with an extension to be heard during the CinemaScope logo that would follow after the Fox logo. Although the format had since declined, director [[George Lucas]] specifically requested that the CinemaScope version of the fanfare be used for the opening titles of ''[[Star Wars (film)|Star Wars]]'' (1977). Additionally, the film's [[Star Wars (Main Title)|main theme]] was composed by [[John Williams]] in the same key as the fanfare ([[B-flat major|B{{flat}} major]]), serving as an extension to it of sorts.<ref>{{Cite web|url=https://www.hollywoodreporter.com/heat-vision/why-disney-should-add-foxs-fanfare-back-star-wars-1067900|title=Why Disney Should Add Fox's Fanfare Back to 'Star Wars'|website=The Hollywood Reporter|language=en|access-date=2020-01-17}}</ref><ref name=":1">{{Cite web|url=https://www.latimes.com/entertainment/arts/la-et-cm-fox-fanfare-solo-movie-20180525-story.html|title='Solo' hits the big screen minus one classic 'Star Wars' moment: the Fox Fanfare|date=2018-05-25|website=Los Angeles Times|language=en-US|access-date=2020-01-17}}</ref> In 1981, the logo was slightly altered with the re-straightening of the "0" in "20th".<ref name=":0" /><br />
<br />
In 1994, after a few failed attempts, Fox in-house television producer [[Kevin Burns]] was hired to produce a new logo for the company, this time using the then-new process of [[computer-generated imagery]] (CGI) adding more detail and animation, with the longer 21-second Fox fanfare arranged by [[David Newman (composer)|David Newman]] used as the underscore.<ref name=":0" /><ref name=":1" /><br />
<br />
In 2009, an updated logo created by [[Blue Sky Studios]] debuted with the release of ''[[Avatar (2009 film)|Avatar]]''.<ref name=":0" /><br />
<br />
On January 17, 2020, it was reported that Disney had begun to phase out the "Fox" name from the studio's branding as it is no longer tied to the current [[Fox Corporation]], with 20th Century Fox and Fox Searchlight Pictures respectively renamed to 20th Century Studios and Searchlight Pictures. Branding elements associated with the studio, including the searchlights, monolith, and fanfare, will remain in use. The first film that carries the new 20th Century Studios name is ''[[The Call of the Wild (2020 film)|The Call of the Wild]]'' (coincidentally [[Call of the Wild (1935 film)|the original film adaptation]] was the original [[Twentieth Century Pictures]]' final movie before its merger with Fox Film).<ref>{{Cite web|url=https://www.wsj.com/articles/disney-drops-fox-from-twentieth-century-movie-studio-name-11579290365|title=Disney Drops ‘Fox’ From Twentieth Century Movie Studio Name|last=Watson|first=R. T.|website=WSJ|language=en-US|access-date=2020-01-18}}</ref><ref name="vty-2CS"/><ref name="20thCenturyStudiosNYT">{{cite web | url = https://www.nytimes.com/2020/01/17/business/media/disney-fox-name.html | title = Disney Drops Fox From Names of Studios It Bought From Rupert Murdoch | publisher = [[The New York Times]] | first = Brooks | last = Barnes | date = January 17, 2020 | accessdate = January 17, 2020}}</ref><br />
<br />
For the 20th Century Studios logo, its print logo debuted on a movie poster of ''[[The New Mutants (film)|The New Mutants]]''<ref>{{Cite tweet |user=20thcentury |author=20th Century Studios |number=1221148919243010050 |date = 25 January 2020 |title=these are the new mutants. April 3, 2020. }}</ref><ref>{{cite web |last1=Butler |first1=Tom |title=New 'The New Mutants' poster confirms Disney's corporate rebranding of 20th Century Fox |url=https://www.yahoo.com/entertainment/new-mutants-poster-disney-corporate-rebranding-20th-century-fox-162459081.html |website=[[Yahoo!|Yahoo! Entertainment]] |accessdate=29 January 2020 |date=28 January 2020}}</ref> while the on-screen logo debuted in a television advertisement for the film ''The Call of the Wild''.<ref>{{Citation|title=The Call of the Wild {{!}} "This Land" TV Spot {{!}} 20th Century Studios|url=https://www.youtube.com/watch?v=pAAjjehfIDY|language=en|access-date=2020-02-08}}</ref><br />
<br />
The 20th Century Studios logo was animated by Picturemill.<ref>{{Cite web|date=2016-06-10|title=Reel|url=http://picturemill.com/main-title-reel/|access-date=2020-06-22|website=Picturemill|language=en}}</ref><br />
<br />
==Films==<br />
===Lists===<br />
* [[List of 20th Century Studios films]] (2020–present)<br />
* [[List of 20th Century Fox films (2000–2020)]]<br />
* [[List of 20th Century Fox films (1935–1999)]]<br />
* [[List of Twentieth Century Pictures films]] (1933–1936)<br />
* [[List of Fox Film films]] (1914–1935)<br />
<br />
===Highest-grossing films===<br />
The Academy Film Archive houses the 20th Century Fox Features Collection which contains features, trailers, and production elements mostly from the Fox, Twentieth Century, and Twentieth Century-Fox studios, from the late 1920s–1950s.<ref>{{cite web|title=20th Century Fox Features Collection|url=http://www.oscars.org/film-archive/collections/20th-century-fox-features-collection|website=Academy Film Archive}}</ref><br />
<br />
{|<br />
|<br />
{| class="wikitable sortable" style="margin:auto; margin:auto;"<br />
|+Highest-grossing films in North America<ref name="BOM">{{cite web |title=Box Office by Studio – 20th Century Fox All Time |url=https://www.boxofficemojo.com/studio/chart/?view2=allmovies&view=company&studio=fox.htm|website=[[Box Office Mojo]]|accessdate=July 8, 2016}}</ref><br />
|-<br />
! Rank !! Title !! Year !! Box office gross<br />
|-<br />
! 1<br />
| ''[[Avatar (2009 film)|Avatar]]'' <sup>‡</sup><br />
| 2009<br />
| $760,507,625<br />
|-<br />
!2<br />
|''[[Titanic (1997 film)|Titanic]]'' <sup>‡</sup><br />
|1997<br />
|$659,363,944<br />
|-<br />
! 3<br />
| ''[[Star Wars: Episode I – The Phantom Menace]]''<br />
| 1999<br />
| $474,544,677<br />
|-<br />
! 4<br />
| ''[[Star Wars (film)|Star Wars]]''<sup>‡</sup><br />
| 1977<br />
| $460,998,007<br />
|-<br />
! 5<br />
| ''[[Star Wars: Episode III – Revenge of the Sith]]''<br />
| 2005<br />
| $380,270,577<br />
|-<br />
! 6<br />
| ''[[Deadpool (film)|Deadpool]]''<br />
| 2016<br />
| $363,070,709<br />
|-<br />
! 7<br />
| ''[[Deadpool 2]]''<br />
| 2018<br />
| $324,535,803<br />
|-<br />
! 8<br />
| ''[[Star Wars: Episode II – Attack of the Clones]]''<br />
| 2002<br />
| $310,676,740<br />
|-<br />
! 9<br />
| ''[[Return of the Jedi]]'' <sup>‡</sup><br />
| 1983<br />
| $309,306,177<br />
|-<br />
! 10<br />
| ''[[Independence Day (1996 film)|Independence Day]]''<br />
| 1996<br />
| $306,169,268<br />
|-<br />
! 11<br />
| ''[[The Empire Strikes Back]]'' <sup>‡</sup><br />
| 1980<br />
| $290,475,067<br />
|-<br />
! 12<br />
| ''[[Home Alone]]''<br />
| 1990<br />
| $285,761,243<br />
|-<br />
! 13<br />
| ''[[Night at the Museum]]''<br />
| 2006<br />
| $250,863,268<br />
|-<br />
! 14<br />
| ''[[X-Men: The Last Stand]]''<br />
| 2006<br />
| $234,362,462<br />
|-<br />
! 15<br />
| ''[[X-Men: Days of Future Past]]''<br />
| 2014<br />
| $233,921,534<br />
|-<br />
! 16<br />
| ''[[Cast Away]]''<br />
| 2000<br />
| $233,632,142<br />
|-<br />
! 17<br />
| ''[[The Martian (film)|The Martian]]''<br />
| 2015<br />
| $228,433,663<br />
|-<br />
! 18<br />
| ''[[Logan (film)|Logan]]''<br />
| 2017<br />
| $226,277,068<br />
|-<br />
! 19<br />
| ''[[Alvin and the Chipmunks: The Squeakquel]]''<br />
| 2009<br />
| $219,614,612<br />
|-<br />
! 20<br />
| ''[[Mrs. Doubtfire]]''<br />
| 1993<br />
| $219,195,243<br />
|-<br />
! 21<br />
| ''[[Alvin and the Chipmunks (film)|Alvin and the Chipmunks]]''<br />
| 2007<br />
| $217,326,974<br />
|-<br />
! 22<br />
| ''[[Bohemian Rhapsody (film)|Bohemian Rhapsody]]''<br />
| 2018<br />
| $216,428,042<br />
|-<br />
! 23<br />
| ''[[X2: X-Men United]]''<br />
| 2003<br />
| $214,949,694<br />
|-<br />
! 24<br />
| ''[[Dawn of the Planet of the Apes]]''<br />
| 2014<br />
| $208,545,589<br />
|-<br />
! 25<br />
| ''[[Ice Age: Dawn of the Dinosaurs]]''<br />
| 2009<br />
| $196,573,705<br />
|}<br />
|<br />
{| class="wikitable sortable" style="margin:auto; margin:auto;"<br />
|+Highest-grossing films worldwide<br />
|-<br />
! Rank !! Title !! Year !! Box office gross<br />
|-<br />
! 1<br />
| ''[[Avatar (2009 film)|Avatar]]'' <sup>‡</sup><br />
| 2009<br />
| $2,789,679,794<br />
|-<br />
! 2<br />
| ''[[Titanic (1997 film)|Titanic]]'' <sup>‡</sup><br />
| 1997<br />
| $2,187,463,944<br />
|-<br />
! 3<br />
| ''[[Star Wars: Episode I – The Phantom Menace]]'' <sup>‡</sup><br />
| 1999<br />
| $1,027,044,677<br />
|-<br />
! 4<br />
| ''[[Bohemian Rhapsody (film)|Bohemian Rhapsody]]''<br />
| 2018<br />
| $903,655,259<br />
|-<br />
! 5<br />
| ''[[Ice Age: Dawn of the Dinosaurs]]''<br />
| 2009<br />
| $886,686,817<br />
|-<br />
! 6<br />
| ''[[Ice Age: Continental Drift]]''<br />
| 2012<br />
| $877,244,782<br />
|-<br />
! 7<br />
| ''[[Star Wars: Episode III – Revenge of the Sith]]''<br />
| 2005<br />
| $848,754,768<br />
|-<br />
! 8<br />
| ''[[Independence Day (1996 film)|Independence Day]]''<br />
| 1996<br />
| $817,400,891<br />
|-<br />
! 9<br />
| ''[[Deadpool 2]]''<br />
| 2018<br />
| $785,046,920<br />
|-<br />
! 10<br />
| ''[[Deadpool (film)|Deadpool]]''<br />
| 2016<br />
| $783,112,979<br />
|-<br />
! 11<br />
| ''[[Star Wars (film)|Star Wars]]'' <sup>‡</sup><br />
| 1977<br />
| $775,398,007<br />
|-<br />
! 12<br />
| ''[[X-Men: Days of Future Past]]''<br />
| 2014<br />
| $747,862,775<br />
|-<br />
! 13<br />
| ''[[Dawn of the Planet of the Apes]]''<br />
| 2014<br />
| $710,644,566<br />
|-<br />
! 14<br />
| ''[[Ice Age: The Meltdown]]'' <sup>‡</sup><br />
| 2006<br />
| $660,940,780<br />
|-<br />
! 15<br />
| ''[[Star Wars: Episode II – Attack of the Clones]]''<br />
| 2002<br />
| $649,398,328<br />
|-<br />
! 16<br />
| ''[[The Martian (film)|The Martian]]''<br />
| 2015<br />
| $630,161,890<br />
|-<br />
! 17<br />
| ''[[How to Train Your Dragon 2]]''<br />
| 2014<br />
| $621,537,519<br />
|-−<br />
! 18<br />
| ''[[Logan (film)|Logan]]''<br />
| 2017<br />
| $616,225,934 <br />
|-<br />
! 19<br />
| ''[[Life of Pi (film)|Life of Pi]]''<br />
| 2012<br />
| $609,016,565<br />
|-<br />
! 20<br />
| ''[[The Croods]]''<br />
| 2013<br />
| $587,204,668<br />
|-<br />
! 21<br />
| ''[[Night at the Museum]]''<br />
| 2006<br />
| $574,480,841<br />
|-<br />
! 22<br />
| ''[[The Empire Strikes Back]]'' <sup>‡</sup><br />
| 1980<br />
| $547,969,004<br />
|-<br />
! 23<br />
| ''[[The Day After Tomorrow]]''<br />
| 2004<br />
| $544,272,402<br />
|-<br />
! 24<br />
| ''[[X-Men: Apocalypse]]''<br />
| 2016<br />
| $543,934,787 <br />
|-<br />
! 25<br />
| ''[[The Revenant (2015 film)|The Revenant]]''<br />
| 2015<br />
| $532,950,503<br />
|}<br />
|}<br />
<sup>I ‡</sup>—Includes theatrical reissue(s).<br />
<br />
== See also ==<br />
{{Portal bar|Companies|United States|Los Angeles|California||Film}}<br />
<br />
==References==<br />
{{notelist|30em}}<br />
{{Reflist|30em}}<br />
<br />
===Sources===<br />
* {{cite book|url=https://archive.org/details/isbn_9780253345417/page/101|first1=Tamara Elena|last1=Livingston|first2=Thomas George|last2=Caracas Garcia|title=Choro: A Social History of a Brazilian Popular Music|year=2005|publisher=[[Indiana University Press]]|isbn=978-0-253-21752-3|page=[https://archive.org/details/isbn_9780253345417/page/101 101]}}{{better source|date=October 2018}}<br />
* {{cite book|title=Making it in America: a Sourcebook on Eminent Ethnic Americans|last=Barkan|first=Elliot|publisher=[[ABC-CLIO]]|year=2001|isbn=978-1-57607-098-7|location=[[Santa Barbara, California]]|page=349|url=https://books.google.com/books?id=WwwY_eJnodgC&pg=PA349}}<br />
* {{cite book|title=Twentieth Century-Fox: The Zanuck-Skouras Years, 1935–1965|last=Lev|first=Peter|publisher=[[University of Texas Press]]|location=[[Austin, Texas]]|year=2013|isbn=978-0-292-74447-9|page=162|url=https://books.google.com/books?id=dA3LcAd5O5gC&pg=PA162}}<br />
* {{cite book|first=Aubrey|last=Solomon|location=[[Lanham, Maryland]]|title=Twentieth Century-Fox: A Corporate and Financial History |url=https://books.google.com/books?id=WIZwZOz8LHsC&pg=PA20|year=2002|publisher=[[Rowman & Littlefield]]|isbn=978-0-8108-4244-1|pages=19–20}}<br />
* {{cite book|first=Michael|last=Wolff|year=2010|title=The Man Who Owns the News: Inside the Secret World of Rupert Murdoch|url=https://books.google.com/books?id=ZWleLGIrwBcC&pg=PT167|publisher=[[Random House]]|location=[[New York City]]|isbn=978-1-4090-8679-6|page=167}}<br />
* (Reprint edition) {{cite book|page=23|last=Lev|first=Peter|year=2014|isbn=978-0-292-76210-7|publisher=[[University of Texas Press]]|location=[[Austin, Texas]]|url=https://books.google.com/books?id=dA3LcAd5O5gC&pg=PA23&q=After%20the%20merger%20was%20completed%2C%20Zanuck%20quickly%20signed%20young%20actors%20who%20would%20carry%20Twentieth%20Century-Fox%20for%20years|title=Twentieth Century-Fox: The Zanuck-Skouras Years, 1935–1965}}<br />
* (Kindle edition) {{cite book|page=1900|url=https://books.google.com/books?id=T19zFxtloE4C&pg=PA1900&q=Zanuck's%20successor%2C%20producer%20%5B%5BBuddy%20Adler%5D%5D%2C%20died%20a%20year%20later.|title=Natalie and R.J.: The Star-Crossed Love Affair of Natalie Wood and Robert Wagner (Basis for the film The Mystery of Natalie Wood)|first=Warren G.|last=Harris|year=2011|publisher=Graymalkin Media|location=[[Los Angeles]]|asin=B006D30R6U}}<br />
* {{cite book|url=https://books.google.com/books?id=MenZV6P0kmMC&pg=PA117&q=Fox%20released%20nearly%20all%20of%20its%20contract%20stars%2C%20including%20Jayne%20Mansfield.|title=Did Success Spoil Jayne Mansfield?: Her Life in Pictures & Text|publisher=[[Outskirts Press]]|last=Ferruccio|location=[[Denver]]|first=Frank|page=117|isbn=978-1-4327-6123-3|year=2010}}<br />
* (First edition) {{cite book|url=https://books.google.com/books?id=1SdKmX_KPqAC&pg=PA86&q=Fox%20released%20nearly%20all%20of%20its%20contract%20stars%2C%20including%20Jayne%20Mansfield.|title=Here They Are Jayne Mansfield|page=86|first=Raymond|publisher= S.P.I. Books|last=Strait|location=[[New York City]]|year=1992|isbn=978-1-56171-146-8}}<br />
* (Kindle edition) {{cite book|url=https://www.amazon.com/The-Modern-Miracle-Without-Glasses-ebook/dp/B0170SN1L4|page=290|title='The Modern Miracle You See Without Glasses' - CinemaScope: 1953–1954: 'Twentieth Century-Fox presents A CinemaScope Production': 1953–1954 (Films made in CinemaScope from 1953 to 1956)|year=2015|asin=B0170SN1L4|first=John V.|last=Watson|location=[[Seattle]]|publisher=Amazon Digital Services LLC}}{{better source|date=October 2018}}<br />
*{{Cite book|url=https://books.google.co.uk/books?id=JLCzDgAAQBAJ&lpg=PP1#v=onepage&q&f=false|title=Twentieth Century Fox: A Century of Entertainment|last=Troyan|first=Michael|last2=Thompson|first2=Jeffrey Paul|last3=Sylvester|first3=Stephen X.|date=2017-08-15|publisher=Rowman & Littlefield|isbn=9781630761431}}<br />
<br />
===Additional sources===<br />
* (First Edition) {{cite book|last=Custen|first=George F.|url=https://www.amazon.com/Twentieth-Centurys-Fox-Culture-Hollywood/dp/046507619X|title=Twentieth Century's Fox: Darryl F. Zanuck and the Culture of Hollywood|location=[[New York City]]|publisher=[[Basic Books]]|year=1997|isbn=978-0-465-07619-2}}{{better source|date=October 2018}}<br />
* {{cite book|last=Chrissochoidis|first=Ilias|url=https://www.amazon.com/Spyros-P-Skouras-Memoirs-1893-1953/dp/0615769497|title=Spyros P. Skouras, Memoirs (1893–1953)|year=2013|isbn=978-0-615-76949-3|location=United States|publisher=Brave World}}{{better source|date=October 2018}}<br />
* {{cite book|last=Chrissochoidis|first=Ilias|url=https://www.amazon.com/CinemaScope-Selected-Documents-Skouras-Archive/dp/0615898807|title=CinemaScope: Selected Documents from the Spyros P. Skouras Archive|year=2013|location=United States|publisher=Brave World|isbn=978-0-615-89880-3}}{{better source|date=October 2018}}<br />
* {{cite book|last=Chrissochoidis|first=Ilias|url=https://www.amazon.com/The-Cleopatra-Files-Selected-Documents/dp/0615829198|title=The Cleopatra Files: Selected Documents from the Spyros P. Skouras Archive|publisher=Brave World|year=2013|isbn=978-0-615-82919-7|location=United States}}{{better source|date=October 2018}}<br />
<br />
==External links==<br />
{{commons category}}<br />
* {{Official website|www.20thcenturystudios.com}}<br />
* {{IMDb company|0000756|20th Century Studios}}<br />
* [https://boxofficemojo.com/studio/chart/?studio=fox.htm 20th Century Studios from Box Office Mojo]<br />
* {{Cite archival metadata<br />
|author = Finding aid authors: Morgan Crockett<br />
|title = Twentieth Century Studios pressbooks<br />
|url = https://findingaid.lib.byu.edu/viewItem/MSS%20SC%201432<br />
|repository = L. Tom Perry Special Collections<br />
|location = Provo, UT<br />
|date = 2014<br />
|accessdate = May 16, 2016<br />
}}<br />
<br />
{{CinemaoftheUS}}<br />
{{Walt Disney Studios}}<br />
{{Disney}}<br />
{{DisneyConsumer}}<br />
{{Academy Honorary Award}}<br />
{{Fox Corporation}}<br />
[[Category:20th Century Studios drafts]]<br />
{{Source Wikipedia}}<br />
{{Kept on Wikipedia|Biggest version}}</div>Reference2https://en.everybodywiki.com/index.php?title=Warner_Bros.&diff=4968980Warner Bros.2025-06-07T11:49:53Z<p>Reference2: Logo change</p>
<hr />
<div>{{Short description|American filmed entertainment company}}<br />
{{For|the filming division|Warner Bros. Pictures}}<br />
{{protection padlock|small=yes}}<br />
{{Use American English|date=June 2021}}<br />
{{Use mdy dates|date=December 2023}}<br />
{{Infobox company<br />
| name = Warner Bros. Entertainment Inc.<br />
| logo = Warner logo by Saul Bass sans text.svg<br />
| logo_size = <br />
| logo_caption = Logo used since 1972<br />
| image = Warner studios office building burbank.jpg<br />
| image_size = 250px<br />
| image_caption = Warner Bros.' studio offices in [[Burbank, California]]<br />
| trading_name = Warner Bros.<br />
| former_names = {{Plainlist|<br />
* Warner Bros. Pictures, Inc. (1923–1967)<br />
* [[Warner Bros.-Seven Arts]] (1967–1969)<br />
* Warner Bros. Inc. (1969–1992)<br />
}}<br />
| type = [[Subsidiary]]<br />
| industry = [[Outline of entertainment|Entertainment]]<br />
| predecessor = Warner Features Company<br />
| founded = {{start date and age|1923|4|4}}<br />
| founders = {{Ubl|[[Harry Warner]]|[[Albert Warner]]|[[Sam Warner]]|[[Jack L. Warner]]}}<br />
| hq_location = [[Warner Bros. Studios Burbank|4000 Warner Blvd.]]<br />
| hq_location_city = [[Burbank, California]]<br />
| hq_location_country = US<br />
| area_served = Worldwide<br />
| key_people = {{Ubl|[[Michael De Luca]] and [[Pamela Abdy]] ([[Chairperson|co-chairpersons]] and [[Chief executive officer|CEOs]], Warner Bros. Motion Picture Group)|[[Channing Dungey]] (chairwoman and CEO, Warner Bros. Television Group)}}<br />
| products = {{Ubl|[[Motion pictures]]|[[Publishing]]|[[Sound recording and reproduction|Music recordings]]|[[Television show|Television]]|[[Video game]]s}}<br />
| brands = {{hlist|[[DC Comics|DC]]|''[[Game of Thrones]]''|[[Hanna-Barbera]]|''[[Looney Tunes]]''|''[[Middle Earth]]''|''[[Tom and Jerry]]''|[[Wizarding World]]}}<br />
| revenue = {{Decrease}} {{USD|12.15 billion|link=yes}}<br />
| revenue_year = 2020<br />
| operating_income = {{Decrease}} {{USD|2.07 billion}}<br />
| income_year = 2020<br />
| owner = {{ubl|[[Kinney Services]] (1969–1972)|[[Warner Communications]] (1972–1990)|[[WarnerMedia]] (1990–2020)|[[Warner Bros. Discovery Networks |WarnerMedia Studios & Networks]] (2020–2022)|[[Warner Bros. Discovery]] (2022–present)}}<br />
| num_employees = {{estimated}} 8,000<br />
| num_employees_year = 2014<br />
| parent = Warner Bros. Discovery Streaming & Studios<br />
| divisions = {{Ubl|[[Warner Bros. Motion Picture Group]]|[[Warner Bros. Television Group]]|[[Warner Bros. Theatre Ventures]]|Warner Bros. Digital Networks|Warner Bros. Studio Facilities}}<br />
| subsid = {{Ubl|[[Castle Rock Entertainment]]|[[New Line Cinema]]|[[Turner Entertainment Co.]]|[[WaterTower Music]]}}<br />
| website = {{official URL}}<br />
| footnotes = <ref name="WBLogo"/><ref name="FY2020">{{Cite web |date=January 27, 2021 |title=2020 Financial and Operational Trends |url=https://investors.att.com/~/media/Files/A/ATT-IR-V2/financial-reports/quarterly-earnings/2020/q4-2020/4Q20__Trending__Schedules.pdf |url-status=live |archive-url=https://web.archive.org/web/20211111173334/https://investors.att.com/~/media/Files/A/ATT-IR-V2/financial-reports/quarterly-earnings/2020/q4-2020/4Q20__Trending__Schedules.pdf |archive-date=November 11, 2021 |access-date=April 27, 2022 |publisher=[[AT&T]]}}</ref><ref>{{Cite web |title=Company history |url=https://www.warnerbros.com/studio/about-studio/company-history |url-status=dead |archive-url=https://web.archive.org/web/20151016015905/http://www.warnerbros.com/studio/about-studio/company-history |archive-date=October 16, 2015 |access-date=April 9, 2014 |publisher=Warner Bros}}</ref><ref>{{Cite news |last1=Patten |first1=Dominic |last2=Yamato |first2=Jen |title=Warner Bros Layoffs Long Planned But "Accelerated" By Failed Fox Bid |work=[[Deadline Hollywood]] |url=https://deadline.com/2014/09/warner-bros-layoffs-kevin-tsujihara-fox-829529/ |url-status=live |access-date=September 6, 2014 |archive-url=https://web.archive.org/web/20140906032511/http://deadline.com/2014/09/warner-bros-layoffs-kevin-tsujihara-fox-829529/ |archive-date=September 6, 2014}}</ref><ref name="wac">{{Cite web |date=April 8, 2014 |title=Warner Archive Collection podcast |url=http://pdl.warnerbros.com/wbol/us/dd/podcasts/wac/WAC_new_release_podcast_20140408.mp3 |url-status=dead |archive-url=https://web.archive.org/web/20160304023449/http://pdl.warnerbros.com/wbol/us/dd/podcasts/wac/WAC_new_release_podcast_20140408.mp3 |archive-date=March 4, 2016 |access-date=December 17, 2016 |publisher=Warnerbros.com}}</ref><br />
}}<br />
<br />
'''Warner Bros. Entertainment Inc.''' ('''WBEI'''), commonly known as '''Warner Bros.''' ('''WB'''),{{efn|Pronounced "''Warner Brothers''".<ref name="Thomson_Page_1">{{cite book |last=Thomson |first=David |author1-link=David Thomson (film critic) |title=Warner Bros: The Making of an American Movie Studio |date=2017 |publisher=Yale University Press |location=New Haven |isbn=9780300197600 |page=1 |url=https://books.google.com/books?id=OaYsDwAAQBAJ&pg=PA1 |access-date=August 17, 2023}}</ref> The abbreviated form is always used in writing, except when referring to the four Warner brothers themselves.<ref name="Gomery_Page_150">{{Cite book |last1=Gomery |first1=Douglas |authorlink1=Douglas Gomery|url=https://books.google.com/books?id=s0PP2Gm8xNcC&pg=PA150 |title=Movie History: A Survey |last2=Pafort-Overduin |first2=Clara |date=2011 |publisher=Routledge |isbn=9781136835254 |edition=2nd |location=New York |page=150 |via=[[Google Books]] |access-date=March 20, 2023 |archive-date=April 9, 2023 |archive-url=https://web.archive.org/web/20230409130025/https://books.google.com/books?id=s0PP2Gm8xNcC&pg=PA150 |url-status=live}}</ref> It is never read out loud as "Warner Bros" ([[Help:Pronunciation respelling key|<i title="English pronunciation respelling">-BROHZ</i>]] or similarly); the opening voiceover of ''[[The Lego Batman Movie]]'' (2017) alludes to this common mistake.}} is an American [[film studio|filmed entertainment]] studio headquartered at the [[Warner Bros. Studios Burbank|Warner Bros. Studios complex]] in [[Burbank, California]] and the main namesake [[subsidiary]] of [[Warner Bros. Discovery]] (WBD). Founded on April 4, 1923, by four brothers, [[Harry Warner|Harry]], [[Albert Warner|Albert]], [[Sam Warner|Sam]] and [[Jack L. Warner|Jack Warner]], the company established itself as a leader in the [[American film industry]] before diversifying into [[animation]], [[television]], and [[video game]]s. It is one of the "[[Major film studios|Big Five]]" major American [[film studio]]s and a member of the [[Motion Picture Association]] (MPA).<br />
<br />
The company is known for its film studio division, the '''Warner Bros. Motion Picture Group''', which includes [[Warner Bros. Pictures]], [[New Line Cinema]], [[Warner Bros. Pictures Animation]], [[Castle Rock Entertainment]] and the '''Warner Bros. Television Group'''. [[Bugs Bunny]], a character created for the ''[[Looney Tunes]]'' series, is the company's official mascot.<br />
<references /></div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft_Gaming&diff=4968968Microsoft Gaming2025-06-07T11:43:14Z<p>Reference2: The throwback logo for the future</p>
<hr />
<div>{{Infobox company<br />
|name=Microsoft Gaming<br />
|image=Microsoft campus - panoramio.jpg<br />
|image_caption=Microsoft Gaming's headquarters on [[Microsoft campus|West Campus]] in [[Redmond, Washington]]<br />
|founder=[[Phil Spencer (business executive)|Phil Spencer]]<br />
|num_employees=20,100<br />
|peopleAdvanced=No<br />
|industry=[[Video games]]<br />
|otherAdvanced=No<br />
|services={{Flatlist|* [[Xbox Game Pass|Game Pass]]* [[Xbox Cloud Gaming]]* [[Xbox network]]* [[Battle.net]]* [[Microsoft Store]]}}<br />
|revenue={{Increase}} $21.5 billion (2024)<ref>{{cite web|date=July 30, 2024|title=Microsoft Gaming Q4|url=https://gameworldobserver.com/2024/07/31/xbox-revenue-activision-blizzard-impact-q4-fy24#:~:text=As%20Microsoft%20noted%20in%20its%20SEC%20filing%2C%20gaming,in%20%2421.5%20billion%20in%20FY24%2C%20up%2039%25%20year-over-year.|access-date=}}</ref><br />
|finAdvanced=No<br />
|nameAdvanced=No<br />
|logo=IMG 1668.png<br />
|image_alt=Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation<br />
|type=[[Division (business)|Division]]<br />
|hq_location=[[Microsoft campus|One Microsoft Way]]<br />
|hq_location_city=[[Redmond, Washington]]<br />
|hq_location_country=US<br />
|area_served=Worldwide<br />
|num_employees_year=2024<br />
}}<br />
{{Short description|Division of Microsoft}}{{Not to be confused with|Microsoft Games}}<br />
<br />
{{Good article}}<br />
{{Use mdy dates|date=December 2023}}<br />
<br />
<br />
'''Microsoft Gaming''' is an American multinational video game and digital entertainment division of [[Microsoft]] based in [[Redmond, Washington]], established in 2022. Its five development and publishing labels consist of: [[Xbox Game Studios]], [[Bethesda Softworks]] (publisher of [[ZeniMax Media]]), [[Activision]], [[Blizzard Entertainment]], and [[King (company)|King]] (the latter three are publishers of [[Activision Blizzard]]).<ref>{{Cite web |last=Kerr |first=Chris |date=2023-10-13 |title=Activision Blizzard joins Xbox Game Studios following Microsoft merger |url=https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |access-date=2023-11-14 |website=Game Developer |language=en |archive-date=November 25, 2023 |archive-url=https://web.archive.org/web/20231125201147/https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |url-status=live }}</ref> It produces the [[Xbox]] [[video game console]]s and services, in addition to overseeing production and sales, and is led by [[CEO]] [[Phil Spencer (business executive)|Phil Spencer]], who has overseen Xbox since 2014.<br />
<br />
Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to [[Acquisition of Activision Blizzard by Microsoft|acquire Activision Blizzard]] to unify all of Microsoft's gaming groups within a single division. With the completion of the Activision Blizzard acquisition in 2023, Microsoft became one of the largest gaming companies, the third-[[List of largest video game publishers by revenue|by revenue]] and the largest [[List of largest video game employers|by employment]].<ref name=":0">{{Cite web |last=Vlessing |first=Etan |date=2023-10-24 |title=Xbox Sales Drop But Microsoft's Gaming Division Grows in Revenue |url=https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |access-date=2023-11-14 |website=The Hollywood Reporter |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |url-status=live }}</ref><ref name=":1">{{Cite news |last=Taylor |first=Mollie |date=2022-01-18 |title=Microsoft to acquire Activision Blizzard for $68.7 billion |language=en |work=PC Gamer |url=https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |access-date=2023-11-14 |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021402/https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |url-status=live }}</ref> The company has 500 million monthly active players across all gaming platforms.<ref>{{Cite web |title=Microsoft Gaming Marks 500 Million Monthly Players, Notes Fallout TV Show's Impact On Game Pass |url=https://www.gamespot.com/articles/microsoft-gaming-marks-500-million-monthly-players-notes-fallout-tv-shows-impact-on-game-pass/1100-6525422/ |access-date=2024-12-27 |website=GameSpot |language=en-US}}</ref> <br />
<br />
The division owns [[intellectual property]] for some of the most popular, [[List of best-selling video game franchises|best-selling]], and [[List of highest-grossing media franchises|highest-grossing media franchises]] of all time, including ''[[Call of Duty]]'', ''[[Candy Crush Saga|Candy Crush]]'', ''[[Warcraft]]'', ''[[Halo (franchise)|Halo]]'', ''[[Minecraft (franchise)|Minecraft]]'', and ''[[The Elder Scrolls]]''.<ref name="Good">{{Cite web |last=Good |first=Owen S. |date=2022-01-18 |title=Here's everything Microsoft owns after the Activision Blizzard deal |url=https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |access-date=2023-11-30 |website=Polygon |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |url-status=live }}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft_Gaming&diff=4968955Microsoft Gaming2025-06-07T11:37:40Z<p>Reference2: </p>
<hr />
<div>{{Infobox company<br />
|name=Microsoft Gaming<br />
|image=Microsoft campus - panoramio.jpg<br />
|image_caption=Microsoft Gaming's headquarters on [[Microsoft campus|West Campus]] in [[Redmond, Washington]]<br />
|founder=[[Phil Spencer (business executive)|Phil Spencer]]<br />
|num_employees=20,100<br />
|peopleAdvanced=No<br />
|industry=[[Video games]]<br />
|otherAdvanced=No<br />
|services={{Flatlist|* [[Xbox Game Pass|Game Pass]]* [[Xbox Cloud Gaming]]* [[Xbox network]]* [[Battle.net]]* [[Microsoft Store]]}}<br />
|revenue={{Increase}} $21.5 billion (2024)<ref>{{cite web|date=July 30, 2024|title=Microsoft Gaming Q4|url=https://gameworldobserver.com/2024/07/31/xbox-revenue-activision-blizzard-impact-q4-fy24#:~:text=As%20Microsoft%20noted%20in%20its%20SEC%20filing%2C%20gaming,in%20%2421.5%20billion%20in%20FY24%2C%20up%2039%25%20year-over-year.|access-date=}}</ref><br />
|finAdvanced=No<br />
|nameAdvanced=No<br />
|logo=Microsoft logo (2012).svg<br />
|image_alt=Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation<br />
|type=[[Division (business)|Division]]<br />
|hq_location=[[Microsoft campus|One Microsoft Way]]<br />
|hq_location_city=[[Redmond, Washington]]<br />
|hq_location_country=US<br />
|area_served=Worldwide<br />
|num_employees_year=2024<br />
}}<br />
{{Short description|Division of Microsoft}}{{Not to be confused with|Microsoft Games}}<br />
<br />
{{Good article}}<br />
{{Use mdy dates|date=December 2023}}<br />
<br />
<br />
'''Microsoft Gaming''' is an American multinational video game and digital entertainment division of [[Microsoft]] based in [[Redmond, Washington]], established in 2022. Its five development and publishing labels consist of: [[Xbox Game Studios]], [[Bethesda Softworks]] (publisher of [[ZeniMax Media]]), [[Activision]], [[Blizzard Entertainment]], and [[King (company)|King]] (the latter three are publishers of [[Activision Blizzard]]).<ref>{{Cite web |last=Kerr |first=Chris |date=2023-10-13 |title=Activision Blizzard joins Xbox Game Studios following Microsoft merger |url=https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |access-date=2023-11-14 |website=Game Developer |language=en |archive-date=November 25, 2023 |archive-url=https://web.archive.org/web/20231125201147/https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |url-status=live }}</ref> It produces the [[Xbox]] [[video game console]]s and services, in addition to overseeing production and sales, and is led by [[CEO]] [[Phil Spencer (business executive)|Phil Spencer]], who has overseen Xbox since 2014.<br />
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Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to [[Acquisition of Activision Blizzard by Microsoft|acquire Activision Blizzard]] to unify all of Microsoft's gaming groups within a single division. With the completion of the Activision Blizzard acquisition in 2023, Microsoft became one of the largest gaming companies, the third-[[List of largest video game publishers by revenue|by revenue]] and the largest [[List of largest video game employers|by employment]].<ref name=":0">{{Cite web |last=Vlessing |first=Etan |date=2023-10-24 |title=Xbox Sales Drop But Microsoft's Gaming Division Grows in Revenue |url=https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |access-date=2023-11-14 |website=The Hollywood Reporter |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |url-status=live }}</ref><ref name=":1">{{Cite news |last=Taylor |first=Mollie |date=2022-01-18 |title=Microsoft to acquire Activision Blizzard for $68.7 billion |language=en |work=PC Gamer |url=https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |access-date=2023-11-14 |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021402/https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |url-status=live }}</ref> The company has 500 million monthly active players across all gaming platforms.<ref>{{Cite web |title=Microsoft Gaming Marks 500 Million Monthly Players, Notes Fallout TV Show's Impact On Game Pass |url=https://www.gamespot.com/articles/microsoft-gaming-marks-500-million-monthly-players-notes-fallout-tv-shows-impact-on-game-pass/1100-6525422/ |access-date=2024-12-27 |website=GameSpot |language=en-US}}</ref> <br />
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The division owns [[intellectual property]] for some of the most popular, [[List of best-selling video game franchises|best-selling]], and [[List of highest-grossing media franchises|highest-grossing media franchises]] of all time, including ''[[Call of Duty]]'', ''[[Candy Crush Saga|Candy Crush]]'', ''[[Warcraft]]'', ''[[Halo (franchise)|Halo]]'', ''[[Minecraft (franchise)|Minecraft]]'', and ''[[The Elder Scrolls]]''.<ref name="Good">{{Cite web |last=Good |first=Owen S. |date=2022-01-18 |title=Here's everything Microsoft owns after the Activision Blizzard deal |url=https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |access-date=2023-11-30 |website=Polygon |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |url-status=live }}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft_Gaming&diff=4968951Microsoft Gaming2025-06-07T11:36:46Z<p>Reference2: Created page with "{{Short description|Division of Microsoft}}{{Not to be confused with|Microsoft Games}} {{Good article}} {{Use mdy dates|date=December 2023}} {{Infobox company | name = Microsoft Gaming | logo = Microsoft logo (2012).svg | image = Microsoft campus - panoramio.jpg | image_alt = Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation | image_caption = Microsoft Gaming's headquarter..."</p>
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<div>{{Short description|Division of Microsoft}}{{Not to be confused with|Microsoft Games}}<br />
<br />
{{Good article}}<br />
{{Use mdy dates|date=December 2023}}<br />
{{Infobox company<br />
| name = Microsoft Gaming<br />
| logo = Microsoft logo (2012).svg<br />
| image = Microsoft campus - panoramio.jpg<br />
| image_alt = Microsoft's West headquarters at Microsoft campus, home of Xbox's Interactive Entertainment business including Microsoft Gaming since its foundation<br />
| image_caption = Microsoft Gaming's headquarters on [[Microsoft campus|West Campus]] in [[Redmond, Washington]]<br />
| type = [[Division (business)|Division]]<br />
| industry = [[Video games]]<br />
| founder = [[Phil Spencer (business executive)|Phil Spencer]]<br />
| founded = {{Start date and age|2022|1|18}}<br />
| hq_location = [[Microsoft campus|One Microsoft Way]]<br />
| hq_location_city = [[Redmond, Washington]]<br />
| hq_location_country = US<br />
| area_served = Worldwide<br />
| key_people = {{Unbulleted list|Phil Spencer ([[CEO]])|Dave McCarthy ([[Chief operating officer|COO]])|Tim Stuart ([[CFO]])}}<br />
| products = See {{section link||Products}}<br />
| brands = [[Xbox]]<br />
| services = {{Flatlist|<br />
* [[Xbox Game Pass|Game Pass]]<br />
* [[Xbox Cloud Gaming]]<br />
* [[Xbox network]]<br />
* [[Battle.net]]<br />
* [[Microsoft Store]]<br />
}}<br />
| revenue = {{Increase}} $21.5 billion (2024)<ref>{{cite web|date=July 30, 2024|title=Microsoft Gaming Q4<br />
|url=https://gameworldobserver.com/2024/07/31/xbox-revenue-activision-blizzard-impact-q4-fy24#:~:text=As%20Microsoft%20noted%20in%20its%20SEC%20filing%2C%20gaming,in%20%2421.5%20billion%20in%20FY24%2C%20up%2039%25%20year-over-year.|access-date=}}</ref><br />
| revenue_year = <br />
| num_employees = 20,100<br />
| num_employees_year = 2024<br />
| parent = [[Microsoft]]<br />
| divisions = {{Unbulleted list|[[Xbox Game Studios]]}}<br />
| subsid = {{Unbulleted list|[[ZeniMax Media]]|[[Activision Blizzard]]}}<br />
}}<br />
<br />
'''Microsoft Gaming''' is an American multinational video game and digital entertainment division of [[Microsoft]] based in [[Redmond, Washington]], established in 2022. Its five development and publishing labels consist of: [[Xbox Game Studios]], [[Bethesda Softworks]] (publisher of [[ZeniMax Media]]), [[Activision]], [[Blizzard Entertainment]], and [[King (company)|King]] (the latter three are publishers of [[Activision Blizzard]]).<ref>{{Cite web |last=Kerr |first=Chris |date=2023-10-13 |title=Activision Blizzard joins Xbox Game Studios following Microsoft merger |url=https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |access-date=2023-11-14 |website=Game Developer |language=en |archive-date=November 25, 2023 |archive-url=https://web.archive.org/web/20231125201147/https://www.gamedeveloper.com/business/activision-blizzard-joins-xbox-game-studios-following-microsoft-acquisition |url-status=live }}</ref> It produces the [[Xbox]] [[video game console]]s and services, in addition to overseeing production and sales, and is led by [[CEO]] [[Phil Spencer (business executive)|Phil Spencer]], who has overseen Xbox since 2014.<br />
<br />
Prior to 2022, Microsoft had several different video game-related product lines, including Xbox hardware, Xbox operations, and game development studios. Microsoft Gaming was created with the announcement of Microsoft's plans to [[Acquisition of Activision Blizzard by Microsoft|acquire Activision Blizzard]] to unify all of Microsoft's gaming groups within a single division. With the completion of the Activision Blizzard acquisition in 2023, Microsoft became one of the largest gaming companies, the third-[[List of largest video game publishers by revenue|by revenue]] and the largest [[List of largest video game employers|by employment]].<ref name=":0">{{Cite web |last=Vlessing |first=Etan |date=2023-10-24 |title=Xbox Sales Drop But Microsoft's Gaming Division Grows in Revenue |url=https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |access-date=2023-11-14 |website=The Hollywood Reporter |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.hollywoodreporter.com/business/business-news/xbox-sales-microsofts-gaming-1235626450/ |url-status=live }}</ref><ref name=":1">{{Cite news |last=Taylor |first=Mollie |date=2022-01-18 |title=Microsoft to acquire Activision Blizzard for $68.7 billion |language=en |work=PC Gamer |url=https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |access-date=2023-11-14 |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021402/https://www.pcgamer.com/microsoft-will-acquire-activision-blizzard/ |url-status=live }}</ref> The company has 500 million monthly active players across all gaming platforms.<ref>{{Cite web |title=Microsoft Gaming Marks 500 Million Monthly Players, Notes Fallout TV Show's Impact On Game Pass |url=https://www.gamespot.com/articles/microsoft-gaming-marks-500-million-monthly-players-notes-fallout-tv-shows-impact-on-game-pass/1100-6525422/ |access-date=2024-12-27 |website=GameSpot |language=en-US}}</ref> <br />
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The division owns [[intellectual property]] for some of the most popular, [[List of best-selling video game franchises|best-selling]], and [[List of highest-grossing media franchises|highest-grossing media franchises]] of all time, including ''[[Call of Duty]]'', ''[[Candy Crush Saga|Candy Crush]]'', ''[[Warcraft]]'', ''[[Halo (franchise)|Halo]]'', ''[[Minecraft (franchise)|Minecraft]]'', and ''[[The Elder Scrolls]]''.<ref name="Good">{{Cite web |last=Good |first=Owen S. |date=2022-01-18 |title=Here's everything Microsoft owns after the Activision Blizzard deal |url=https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |access-date=2023-11-30 |website=Polygon |language=en-US |archive-date=November 14, 2023 |archive-url=https://web.archive.org/web/20231114021403/https://www.polygon.com/22890012/microsoft-buys-activision-owns-franchises-ips-call-of-duty-blizzard |url-status=live }}</ref></div>Reference2https://en.everybodywiki.com/index.php?title=Microsoft&diff=4968905Microsoft2025-06-07T11:11:56Z<p>Reference2: The throwback logo for the future</p>
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<div>{{pp|small=yes}}<br />
{{pp-move-indef}}<br />
{{Short description|American technology company}}<br />
{{Use American English|date=May 2019}}<br />
{{Use mdy dates|date=May 2020}}<br />
{{Infobox company<br />
| name = Microsoft Corporation<br />
| logo = File:IMG 1668.png<br />
| logo_alt = A square divided into four sub-squares, colored red, green, yellow and blue (clockwise), with the company name appearing to its right.<br />
| image = building92microsoft.jpg<br />
| image_size = 250px<br />
| image_caption = Building 92 on the [[Microsoft Redmond campus]]<br />
| type = [[Public company|Public]]<br />
| traded_as = {{Unbulleted list<br />
| {{NASDAQ|MSFT}}<br />
| [[NASDAQ-100]] component<br />
| [[Dow Jones Industrial Average|DJIA]] component<br />
| [[S&P 100]] component<br />
| [[S&P 500]] component<br />
}}<br />
| ISIN = US5949181045<br />
| industry = {{Unbulleted list<br />
| [[Software development]]<br />
| [[Computer hardware]]<br />
| [[Consumer electronics]]<br />
| [[Social networking service]]<br />
| [[Cloud computing]]<br />
| [[Video game industry|Video games]]<br />
| [[Internet]]<br />
| [[Corporate venture capital]]<br />
}}<br />
| predecessor = [[Traf-O-Data]]<br />
| founded = {{Start date and age|1975|04|04}} in [[Albuquerque, New Mexico]], U.S.<br />
| founders = {{Unbulleted list<br />
| [[Bill Gates]]<br />
| [[Paul Allen]]<br />
}}<br />
| hq_location = [[Microsoft Redmond campus|One Microsoft Way]]<br />
| hq_location_city = [[Redmond, Washington]]<br />
| hq_location_country = U.S.<br />
| area_served = Worldwide<br />
| key_people = {{Unbulleted list<br />
| [[John W. Thompson]]<br />([[chairman]])<br />
| [[Satya Nadella]]<br />([[Chief executive officer|CEO]])<br />
| [[Brad Smith (American lawyer)|Brad Smith]]<br />([[President (corporate title)|president]])<br />
| [[Bill Gates]]<br />([[technical advisor]])<br />
}}<br />
| products = {{Flatlist|<br />
* [[Microsoft Windows|Windows]]<br />
* [[Microsoft Office|Office]]<br />
* [[Microsoft Servers|Servers]]<br />
* [[Skype]]<br />
* [[Microsoft Visual Studio|Visual Studio]]<br />
* [[Microsoft Dynamics|Dynamics]]<br />
* [[Xbox]]<br />
* [[Microsoft Surface|Surface]]<br />
* [[Microsoft Mobile|Mobile]]<br />
* [[List of Microsoft software|List of software]]<br />
}}<br />
| services = {{Flatlist|<br />
* [[Microsoft Azure|Azure]]<br />
* [[Bing (search engine)|Bing]]<br />
* [[LinkedIn]]<br />
* [[Yammer]]<br />
* [[Microsoft Developer Network|MSDN]]<br />
* [[Office 365]]<br />
* [[OneDrive]]<br />
* [[Outlook.com]]<br />
* [[GitHub]]<br />
* [[Microsoft TechNet|TechNet]]<br />
* [[Microsoft Pay|Pay]]<br />
* [[Microsoft Store (digital)|Microsoft Store]]<br />
* [[Windows Update]]<br />
* [[Xbox Game Pass]]<br />
* [[Xbox Live]]<br />
}}<br />
| revenue = {{Increase}} {{US$|125.8&nbsp;billion|link=yes}}<ref name="FY19-Q4">{{Cite web |url=https://www.microsoft.com/en-us/Investor/earnings/FY-2019-Q4/press-release-webcast |title=Earnings Release FY19 Q4 |date=July 18, 2019 |website=Microsoft |access-date=July 19, 2019 |archive-url=https://web.archive.org/web/20190718210153/https://www.microsoft.com/en-us/Investor/earnings/FY-2019-Q4/press-release-webcast |archive-date=July 18, 2019 |url-status=live}}</ref><br />
| revenue_year = 2019<br />
| operating_income = {{Increase}} {{US$|43.0&nbsp;billion}}<ref name="FY19-Q4" /><br />
| income_year = 2019<br />
| net_income = {{Increase}} {{US$|39.2&nbsp;billion}}<ref name="FY19-Q4" /><br />
| net_income_year = 2019<br />
| assets = {{Increase}} {{US$|286.55&nbsp;billion}}<ref name="FY19-Q4" /><br />
| assets_year = 2019<br />
| equity = {{Increase}} {{US$|102.33&nbsp;billion}}<ref name="FY19-Q4" /><br />
| equity_year = 2019<br />
| num_employees = {{Increase}} 151,163<ref>{{Cite web |url=https://news.microsoft.com/facts-about-microsoft/ |title=Facts About Microsoft |website=Stories |language=en-US |access-date=March 14, 2020}}</ref><br />
| num_employees_year = 2019<br />
| subsid = <br />
| website = {{URL|www.microsoft.com}}<br />
}}<br />
<br />
'''Microsoft Corporation''' ({{IPAc-en|m|aɪ|k|r|oʊ|.|s|ɒ|f|t<br />
}}) is an American [[multinational corporation|multinational]] [[technology company]] with headquarters in [[Redmond, Washington]]. It develops, manufactures, licenses, supports, and sells [[Software|computer software]], [[consumer electronics]], [[personal computer]]s, and related services. Its best known software products are the [[Microsoft Windows]] line of [[operating system]]s, the [[Microsoft Office]] [[Productivity software#Office suite|suite]], and the [[Internet Explorer]] and [[Microsoft Edge|Edge]] [[web browser]]s. Its flagship hardware products are the [[Xbox]] [[video game console]]s and the [[Microsoft Surface]] lineup of [[touchscreen]] personal computers. In 2016, it was the [[List of the largest software companies|world's largest software maker]] by revenue (currently [[Alphabet Inc.|Alphabet]]/[[Google]] has more revenue).<ref>{{Cite news |url=https://www.forbes.com/global2000/list/#industry:Software%2520%2526%2520Programming |title=The World's Biggest Public Companies |newspaper=Forbes |language=en |access-date=January 26, 2017 |archive-url=https://web.archive.org/web/20150410062432/http://www.forbes.com/global2000/list/#industry:Software%2520%2526%2520Programming |archive-date=April 10, 2015 |url-status=live}}</ref> The word "Microsoft" is a [[portmanteau]] of "microcomputer" and "software".<ref>{{Cite web |url=http://www.britannica.com/topic/Microsoft-Corporation |title=Microsoft Corporation |encyclopedia=Encyclopædia Britannica |access-date=June 18, 2015 |archive-url=https://web.archive.org/web/20150618214355/http://www.britannica.com/topic/Microsoft-Corporation |archive-date=June 18, 2015 |url-status=live}}</ref> Microsoft is ranked No. 30 in the 2018 [[Fortune 500]] rankings of the largest United States corporations by total revenue.<ref>{{Cite web |url=http://fortune.com/fortune500/list/ |title=Fortune 500 Companies 2018: Who Made the List |website=Fortune |language=en-US |access-date=November 9, 2018 |archive-url=https://web.archive.org/web/20181110190356/http://fortune.com/fortune500/list/ |archive-date=November 10, 2018 |url-status=live}}</ref> It is considered one of the [[Big Tech|Big Five]] technology companies alongside [[Amazon (company)|Amazon]], [[Apple Inc.|Apple]], Google<ref>{{cite web |title=things-to-know-about-the-google-and-its-benefits/ |url=https://retargetingnews.com/things-to-know-about-the-google-and-its-benefits/ |website=retargetingnews.com |access-date=9 June 2023}}</ref>, and [[Facebook, Inc.|Facebook]].<br />
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Microsoft was founded by [[Bill Gates]] and [[Paul Allen]] on April 4, 1975, to develop and sell [[BASIC]] [[Interpreter (computing)|interpreters]] for the [[Altair 8800]]. It rose to dominate the personal computer operating system market with [[MS-DOS]] in the mid-1980s, followed by Microsoft Windows. The company's 1986 [[initial public offering]] (IPO), and subsequent rise in its share price, created three billionaires and an estimated 12,000&nbsp;millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of [[List of mergers and acquisitions by Microsoft|corporate acquisitions]], their largest being the acquisition of [[LinkedIn]] for $26.2&nbsp;billion in December 2016,<ref>{{Cite web |url=https://www.sec.gov/Archives/edgar/data/1271024/000110465916161289/a16-22816_18k.htm |title=U.S. Securities and Exchange Commission{{Snd}} Linkedin |date=December 8, 2016 |work=US SEC |access-date=April 29, 2018 |quote=As a result of the Merger, a change in control of [Linkedin] occurred and [Linkedin] became a wholly-owned subsidiary of [Microsoft]. The transaction resulted in the payment of approximately $26.4 billion in cash merger consideration. |archive-url=https://web.archive.org/web/20171018154931/https://www.sec.gov/Archives/edgar/data/1271024/000110465916161289/a16-22816_18k.htm |archive-date=October 18, 2017 |url-status=live}}</ref> followed by their acquisition of [[Skype Technologies]] for $8.5&nbsp;billion in May 2011.<ref>{{Cite web |url=https://www.bbc.com/news/business-13343600 |title=Microsoft confirms takeover of Skype |publisher=BBC |date=May 10, 2011 |access-date=April 29, 2018 |archive-url=https://web.archive.org/web/20180620073353/https://www.bbc.com/news/business-13343600 |archive-date=June 20, 2018 |url-status=live}}</ref><br />
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{{As of|2015}}, Microsoft is market-dominant in the [[IBM PC compatible]] operating system market and the office software suite market, although it has lost the majority of the overall operating system market to [[Android (operating system)|Android]].<ref>{{Cite web |url=http://www.computerworld.com/article/2490008/microsoft-windows/microsoft-gets-real--admits-its-device-share-is-just-14-.html |title=Microsoft gets real, admits its device share is just 14% |last=Keizer |first=Gregg |date=July 14, 2014 |website=[[Computerworld]] |publisher=[[International Data Group]] |access-date= |quote=[Microsoft's chief operating officer] Turner's 14% came from a new forecast released last week by Gartner, which estimated Windows' share of the shipped device market last year was 14%, and would decrease slightly to 13.7% in 2014. [..] Android will dominate, Gartner said, with a 48% share this year |archive-url=https://web.archive.org/web/20160821210826/http://www.computerworld.com/article/2490008/microsoft-windows/microsoft-gets-real--admits-its-device-share-is-just-14-.html |archive-date=August 21, 2016 |url-status=live}}</ref> The company also produces a wide range of other consumer and enterprise software for desktops, laptops, tabs, gadgets, and servers, including [[Web search engine|Internet search]] (with [[Bing (search engine)|Bing]]), the digital services market (through [[MSN]]), [[mixed reality]] ([[Microsoft HoloLens|HoloLens]]), cloud computing ([[Microsoft Azure|Azure]]), and software development ([[Microsoft Visual Studio|Visual Studio]]).<br />
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[[Steve Ballmer]] replaced Gates as CEO in 2000, and later envisioned a "devices and services" strategy.<ref>{{Cite news |url=https://www.businessinsider.com.au/microsoft-device-and-services-2013-8 |title=And Microsoft Is Giving Up On The Software Business! |last=Blodget |first=Henry |date=August 23, 2013 |work=Business Insider Australia |access-date=August 2, 2017 |language=en |archive-url=https://web.archive.org/web/20170802165822/https://www.businessinsider.com.au/microsoft-device-and-services-2013-8 |archive-date=August 2, 2017 |url-status=live}}</ref> This unfolded with Microsoft acquiring [[Danger Inc.]] in 2008,<ref>{{Cite web |url=http://www.informationweek.com/applications/notify-the-next-of-kin/d/d-id/1090416 |title=Notify The Next Of Kin |date=June 30, 2010 |work=[[InformationWeek]] |access-date=April 24, 2014 |archive-url=https://web.archive.org/web/20140424124515/http://www.informationweek.com/applications/notify-the-next-of-kin/d/d-id/1090416 |archive-date=April 24, 2014 |url-status=live}}</ref> entering the personal computer production market for the first time in June 2012 with the launch of the Microsoft Surface line of [[tablet computer]]s, and later forming [[Microsoft Mobile]] through the acquisition of [[Nokia]]'s devices and services division. Since [[Satya Nadella]] took over as CEO in 2014, the company has scaled back on hardware and has instead focused on [[cloud computing]], a move that helped the company's [[Share (finance)|shares]] reach its highest value since December 1999.<ref>{{Cite web |url=https://www.bbc.co.uk/news/business-37724557 |title=Microsoft sees shares hit record high |date=October 21, 2016 |access-date=October 7, 2017 |website=[[BBC]] |archive-url=https://web.archive.org/web/20171016012110/http://www.bbc.co.uk/news/business-37724557 |archive-date=October 16, 2017 |url-status=live}}</ref><ref>{{Cite web |url=https://www.engadget.com/2017/07/03/microsofts-cloud-focus-could-mean-yet-more-layoffs/ |title=Microsoft's cloud focus could mean yet more layoffs |website=Engadget |access-date=October 7, 2017 |archive-url=https://web.archive.org/web/20170802164433/https://www.engadget.com/2017/07/03/microsofts-cloud-focus-could-mean-yet-more-layoffs/ |archive-date=August 2, 2017 |url-status=live}}</ref><br />
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Earlier dethroned by Apple in 2010, in 2018 Microsoft reclaimed its position as the most valuable publicly traded company in the world.<ref>{{Cite news |url=https://www.nbcnews.com/business/business-news/how-did-microsoft-just-overtake-apple-world-s-most-valuable-n940751 |title=How did Microsoft just overtake Apple as the world's most valuable company? |work=NBC News |access-date=November 28, 2018 |language=en-US |archive-url=https://web.archive.org/web/20181129112846/https://www.nbcnews.com/business/business-news/how-did-microsoft-just-overtake-apple-world-s-most-valuable-n940751 |archive-date=November 29, 2018 |url-status=live}}</ref> In April 2019, Microsoft reached the {{Nowrap|trillion-dollar}} [[Market capitalization|market cap]], becoming the third U.S. public company to be valued at over $1&nbsp;trillion after Apple and Amazon respectively.<ref>{{Cite web |url=https://www.cnbc.com/2019/04/24/microsoft-q3-2019-earnings.html |last=Levy |first=Ari |date=April 24, 2019 |title=Microsoft hits $1 trillion market cap after earnings beat estimates |publisher=[[CNBC]] |access-date=April 24, 2019 |archive-url=https://web.archive.org/web/20190424211049/https://www.cnbc.com/2019/04/24/microsoft-q3-2019-earnings.html |archive-date=April 24, 2019 |url-status=live}}</ref><br />
<br />
== History ==<br />
{{Further|History of Microsoft|Timeline of Microsoft}}<br />
{{See also|Microsoft Windows version history}}<br />
<br />
=== 1972–1985: The founding of Microsoft ===<br />
[[File:Altair 8800 and Model 33 ASR Teletype .jpg|left|thumb|256x256px|An Altair 8800 computer (left) with the popular Model 33 ASR Teletype as terminal, paper tape reader, and paper tape punch.]]<br />
[[File:1981BillPaul.jpg|thumb|left|[[Paul Allen]] and [[Bill Gates]] on October 19, 1981, after signing a pivotal contract with [[IBM]]<ref name="Allan 2001">{{Cite book |url=https://archive.org/details/A_History_of_the_Personal_Computer |title=A History of the Personal Computer |last=Allan |first=Roy A. |publisher=Allan Publishing |isbn=978-0-9689108-0-1 |year=2001 |access-date=July 17, 2010}}</ref>{{Rp|228|date=November 2012}}]]<br />
Childhood friends [[Bill Gates]] and [[Paul Allen]] sought to make a business utilizing their shared skills in computer programming.<ref>{{Cite web |url=http://www.biography.com/people/bill-gates-9307520#early-life |title=Bill Gates |publisher=Biography.com |date= |access-date=November 8, 2016 |archive-url=https://web.archive.org/web/20161106203412/http://www.biography.com/people/bill-gates-9307520#early-life |archive-date=November 6, 2016 |url-status=live}}</ref> In 1972, they founded [[Traf-O-Data]] which sold a rudimentary computer to track and analyze automobile traffic data. Gates enrolled at Harvard while Allen pursued a degree in computer science at Washington State University, though he later dropped out of school to work at [[Honeywell]].<ref>{{Cite web |title=Microsoft Company History |url=http://www.fundinguniverse.com/company-histories/microsoft-corporation-history/ |access-date=March 20, 2013 |archive-url=https://web.archive.org/web/20130806021000/http://www.fundinguniverse.com/company-histories/microsoft-corporation-history/ |archive-date=August 6, 2013 |url-status=live}}</ref> The January 1975 issue of ''[[Popular Electronics]]'' featured [[Micro Instrumentation and Telemetry Systems]]'s (MITS) [[Altair 8800]] microcomputer,<ref>{{Cite web |url=https://www.boston.com/news/local/breaking_news/2008/12/by_martin_finuc_2.html |archiveurl=https://web.archive.org/web/20090101055041/http://www.boston.com/news/local/breaking_news/2008/12/by_martin_finuc_2.html |archivedate=January 1, 2009 |title=Harvard Square newsstand sold the magazine that started a revolution |work=Boston.com |publisher=The New York Times Company |date=December 30, 2008 |last=Finucane |first=Martin}}</ref> which inspired Allen to suggest that they could program a [[BASIC]] interpreter for the device. Gates called MITS and claimed that he had a working interpreter, and MITS requested a demonstration. Allen worked on a simulator for the Altair while Gates developed the interpreter, and it worked flawlessly when they demonstrated it to MITS in March 1975 in [[Albuquerque, New Mexico]]. MITS agreed to distribute it, marketing it as [[Altair BASIC]].<ref name="Allan 2001" />{{Rp|108, 112–114|date=November 2012}} Gates and Allen established Microsoft on April 4, 1975, with Gates as the CEO,<ref name="BBCTL">{{Cite news |url=http://news.bbc.co.uk/2/hi/business/5085630.stm |title=Bill Gates: A Timeline |work=BBC News Online |publisher=BBC |date=July 15, 2006 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20060622201711/http://news.bbc.co.uk/2/hi/business/5085630.stm |archive-date=June 22, 2006 |url-status=live}}</ref> and Allen suggested the name "Micro-Soft", short for micro-computer software.<ref>{{Cite web |url=http://money.cnn.com/magazines/fortune/fortune_archive/1995/10/02/206528/index.htm |date=October 2, 1995 |title=Bill Gates & Paul Allen Talk Check Out The Ultimate Buddy Act in Business History |work=Fortune |publisher=Time Inc. |last=Schlender |first=Brent |access-date=April 25, 2011 |archive-url=https://web.archive.org/web/20110503155554/http://money.cnn.com/magazines/fortune/fortune_archive/1995/10/02/206528/index.htm |archive-date=May 3, 2011 |url-status=live}}</ref><ref>{{Cite book |last=Allen |first=Paul |date=2011 |title=Paul Allen: Idea Man |publisher=Penguin Group |page=91 |url=https://books.google.com/books?isbn=0141969385 |isbn=978-0-14-196938-1}}</ref> In August 1977, the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office of "[[ASCII Corporation|ASCII Microsoft]]".<ref>{{Cite journal |url=http://www.atarimagazines.com/creative/v10n8/192_Kay_Nishi_bridges_the_cul.php |title=Kay Nishi bridges the cultural gap |last=Staples |first=Betsy |journal=Creative Computing |volume=10 |issue=8 |page=192 |date=August 1984 |access-date=July 15, 2010 |archive-url=https://web.archive.org/web/20110511110050/http://www.atarimagazines.com/creative/v10n8/192_Kay_Nishi_bridges_the_cul.php |archive-date=May 11, 2011 |url-status=live}}</ref> Microsoft moved its headquarters to [[Bellevue, Washington]] in January 1979.<ref name="BBCTL" /><br />
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Microsoft entered the operating system (OS) business in 1980 with its own version of [[Unix]] called [[Xenix]],<ref>{{Cite web |url=http://www.computersourcemag.com/articles/viewer.asp?a=695 |title=Under The Hood: Part 8 |archiveurl=https://web.archive.org/web/20060901182630/http://www.computersourcemag.com/articles/viewer.asp?a=695 |archivedate=September 1, 2006 |work=Computer Source |last=Dyar |first=Dafydd Neal |date=November 4, 2002 |access-date=July 14, 2010}}</ref> but it was [[MS-DOS]] that solidified the company's dominance. [[IBM]] awarded a contract to Microsoft in November 1980 to provide a version of the [[CP/M]] OS to be used in the [[IBM Personal Computer]] (IBM PC).<ref>{{Cite book |title=Engines That Move Markets: Technology Investing from Railroads to the Internet and Beyond |url=https://books.google.com/books?id=k9xS6t4ibxoC |year=2002 |publisher=John Wiley & Sons |isbn=978-0-471-20595-1 |access-date=February 8, 2018 |archive-url=https://web.archive.org/web/20190323120013/https://books.google.com/books?id=k9xS6t4ibxoC |archive-date=March 23, 2019 |url-status=live}}</ref> For this deal, Microsoft purchased a CP/M clone called [[86-DOS]] from [[Seattle Computer Products]] which it branded as MS-DOS, although IBM rebranded it to [[IBM PC DOS]]. Microsoft retained ownership of MS-DOS following the release of the IBM PC in August 1981. IBM had copyrighted the IBM PC [[BIOS]], so other companies had to reverse engineer it in order for non-IBM hardware to run as [[IBM PC compatible]]s, but no such restriction applied to the operating systems. Microsoft eventually became the leading PC operating systems vendor.<ref>{{Cite journal |journal=Smart Computing |publisher=Sandhills Publishing Company |volume=6 |issue=3 |url=http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/r0603/09r03/09r03.asp&guid= |archive-url=https://web.archive.org/web/20040405051349/http://www.smartcomputing.com/editorial/article.asp?article=articles%2Farchive%2Fr0603%2F09r03%2F09r03.asp&guid= |url-status=dead |archive-date=April 5, 2004 |title=Microsoft to Microsoft disk operating system (MS-DOS) |date=March 2002 |access-date=August 18, 2008 |df=}}</ref><ref>{{Cite book |last1=Blaxill |first1=Mark |last2=Eckardt |first2=Ralph |title=The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property |url=https://books.google.com/books?id=JO6kA0hebJIC&pg=PA210 |year=2009 |publisher=Portfolio |isbn=978-1-59184-237-8 |page=210 |access-date=February 8, 2018 |archive-url=https://web.archive.org/web/20190323120014/https://books.google.com/books?id=JO6kA0hebJIC&pg=PA210 |archive-date=March 23, 2019 |url-status=live}}</ref>{{Rp|210|date=November 2012}} The company expanded into new markets with the release of the ''Microsoft Mouse'' in 1983, as well as with a publishing division named [[Microsoft Press]].<ref name="Allan 2001" />{{Rp|232|date=November 2012}}<br />
Paul Allen resigned from Microsoft in 1983 after developing [[Hodgkin's lymphoma|Hodgkin's disease]].<ref>{{Cite news |url=http://old.seattletimes.com/html/businesstechnology/2014643290_paulallen31.html |title=Paul Allen goes public with hard feelings toward Gates |work=The Seattle Times |access-date=January 4, 2018 |archive-url=https://web.archive.org/web/20161104003653/http://old.seattletimes.com/html/businesstechnology/2014643290_paulallen31.html |archive-date=November 4, 2016 |url-status=dead }}</ref> Allen claimed in ''Idea Man: A Memoir by the Co-founder of Microsoft'' that Gates wanted to dilute his share in the company when he was diagnosed with Hodgkin's disease because he did not think that he was working hard enough.<ref>{{Cite news |url=https://www.wsj.com/articles/SB10001424052748703806304576232051635476200 |title=Microsoft Co-Founder Hits Out at Gates |last=Wingfield |first=Nick |last2=Guth |first2=Robert A. |date=March 30, 2011 |work=Wall Street Journal}}</ref> Allen later invested in low-tech sectors, sports teams, commercial real estate, neuroscience, private space flight, and more.<ref>{{Cite news |url=https://www.forbes.com/sites/clareoconnor/2014/01/31/10-things-you-didnt-know-about-microsoft-billionaire-paul-allen-seattle-seahawks-owner/#48d64a5f6db1 |title=10 Things You Didn't Know About Microsoft Billionaire Paul Allen, Seattle Seahawks Owner |last=O'Connor |first=Clare |work=Forbes |access-date=February 1, 2018 |language=en |archive-url=https://web.archive.org/web/20180202013548/https://www.forbes.com/sites/clareoconnor/2014/01/31/10-things-you-didnt-know-about-microsoft-billionaire-paul-allen-seattle-seahawks-owner/#48d64a5f6db1 |archive-date=February 2, 2018 |url-status=live}}</ref><br />
<br />
=== 1985–1994: Windows and Office ===<br />
[[File:Microsoft Windows 1.0 pages2 3.jpg|thumb|[[Windows 1.0]] was released on November 20, 1985 as the first version of the Microsoft Windows line]]<br />
Microsoft released [[Microsoft Windows]] on November 20, 1985 as a graphical extension for MS-DOS,<ref name="Allan 2001" />{{Rp|242–243, 246|date=November 2012}} despite having begun jointly developing [[OS/2]] with IBM the previous August.<ref>{{Cite web |url=http://pages.prodigy.net/michaln/history/pr/87apr_m3592.html |archive-url=https://web.archive.org/web/20100410013835/http://pages.prodigy.net/michaln/history/pr/87apr_m3592.html |url-status=dead |archive-date=April 10, 2010 |title=Microsoft OS/2 Announcement |date=April 10, 2010 |access-date=August 9, 2017}}</ref> Microsoft moved its headquarters from Bellevue to [[Redmond, Washington]] on February 26, 1986 and went public on March 13,<ref name="CBSCHRON">{{Cite web |url=https://www.cbsnews.com/elements/2006/06/16/in_depth_business/timeline1720211.shtml |title=Microsoft Chronology |work=CBS News |publisher=CBS Interactive |access-date=August 5, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20081105185844/http://www.cbsnews.com/elements/2006/06/16/in_depth_business/timeline1720211.shtml |archivedate=November 5, 2008}}</ref> with the resulting rise in stock making an estimated four billionaires and 12,000&nbsp;millionaires from Microsoft employees.<ref>{{Cite web |url=https://www.nytimes.com/2005/05/29/business/yourmoney/29millionaire.html?ex=1275019200&en=de3d71cbbb7e06f8&ei=5090&partner=rssuserland&emc=rss |title=The Microsoft Millionaires Come of Age |last=Bick |first=Julie |date=May 29, 2005 |work=The New York Times |access-date=July 3, 2006 |archive-url=https://web.archive.org/web/20060412145540/http://www.nytimes.com/2005/05/29/business/yourmoney/29millionaire.html?ex=1275019200&en=de3d71cbbb7e06f8&ei=5090&partner=rssuserland&emc=rss |archive-date=April 12, 2006 |url-status=live}}</ref> Microsoft released its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987.<ref name="Allan 2001" /> In 1990, the Federal Trade Commission examined Microsoft for possible collusion due to the partnership with IBM, marking the beginning of more than a decade of legal clashes with the government.<ref>{{Cite journal |url=https://www.wired.com/2002/11/u-s-v-microsoft-timeline/ |title=U.S. v. Microsoft: Timeline |date=November 4, 2002 |journal=Wired |publisher=Condé Nast |archiveurl=https://web.archive.org/web/20100419063415/http://www.wired.com/techbiz/it/news/2002/11/35212 |archivedate=April 19, 2010 |url-status=live |access-date=July 17, 2010}}</ref> {{Rp|243–244|date=November 2012}} Meanwhile, the company was at work on Microsoft [[Windows NT]], which was heavily based on their copy of the OS/2 code. It shipped on July 21, 1993 with a new modular [[Kernel (operating system)|kernel]] and the [[32-bit]] [[Windows API|Win32]] application programming interface (API), making it easier to port from [[16-bit]] (MS-DOS-based) Windows. Microsoft informed IBM of Windows NT, and the OS/2 partnership deteriorated.<ref>{{Cite web |url=http://www.winsupersite.com/reviews/winserver2k3_gold1.asp |title=Windows Server 2003: The Road To Gold |last=Thurrott |first=Paul |work=winsupersite.com |publisher=Penton Media |date=January 24, 2003 |access-date=July 15, 2010 |archiveurl=https://web.archive.org/web/20100604082534/http://www.winsupersite.com/reviews/winserver2k3_gold1.asp |archivedate=June 4, 2010 |url-status=dead}}</ref><br />
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In 1990, Microsoft introduced the [[Microsoft Office]] suite which bundled separate applications such as [[Microsoft Word]] and [[Microsoft Excel]].<ref name="Allan 2001" />{{Rp|301|date=November 2012}} On May 22, Microsoft launched [[Windows 3.0]], featuring streamlined user interface graphics and improved protected mode capability for the [[Intel 80386|Intel 386]] processor,<ref>{{Cite web |url=http://www.itproportal.com/2010/05/22/microsoft-windows-30-20-years-today/ |title=Microsoft Windows 3.0 Is 20 Years Old Today!!! |work=ITProPortal |last=Athow |first=Desire |date=May 22, 2010 |access-date=April 4, 2012 |archive-url=https://web.archive.org/web/20120325093045/http://www.itproportal.com/2010/05/22/microsoft-windows-30-20-years-today/ |archive-date=March 25, 2012 |url-status=live}}</ref> and both Office and Windows became dominant in their respective areas.<ref>{{Cite web |url=https://www.pcmag.com/article2/0,2817,1159610,00.asp |title=OS Market Share 1993–2001 – Windows 98 Put to the Test |work=PC Magazine |publisher=Ziff Davis |date=August 1, 1998 |access-date=July 3, 2010 |first=Michael |last=Miller |archive-url=https://web.archive.org/web/20110511141923/http://www.pcmag.com/article2/0,2817,1159610,00.asp |archive-date=May 11, 2011 |url-status=live}}</ref><ref>{{Cite web |url=http://www.pcworld.com/article/18462/a_peek_at_office_upgrade.html |title=A Peek at Office Upgrade |work=[[PC World]] |publisher=[[IDG]] |date=September 13, 2000 |last=McCracken |first=Harry |access-date=July 4, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20090506065942/http://www.pcworld.com/article/18462/a_peek_at_office_upgrade.html |archivedate=May 6, 2009 |df=}}</ref><br />
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On July 27, 1994, the Department of Justice's Antitrust Division filed a competitive impact statement which said: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anti-competitive 'per processor' licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whether the OEM sells the computer with a Microsoft operating system or a non-Microsoft operating system. In effect, the royalty payment to Microsoft when no Microsoft product is being used acts as a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988, Microsoft's use of per processor licenses has increased."<ref>{{Cite web |url=http://www.justice.gov/atr/cases/f0000/0045.htm |title=Competitive Impact Statement : U.S. v. Microsoft Corporation |publisher=Justice.gov |date= |access-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110510012902/http://www.justice.gov/atr/cases/f0000/0045.htm |archive-date=May 10, 2011 |url-status=live}}</ref><br />
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=== 1995–2007: Foray into the Web, Windows 95, Windows XP, and Xbox ===<br />
[[File:300lx.jpg|thumb|left|In 1996, Microsoft released Windows CE, a version of the operating system meant for personal digital assistants and other tiny computers.]]<br />
Following Bill Gates' internal "Internet Tidal Wave memo" on May 26, 1995, Microsoft began to redefine its offerings and expand its product line into [[computer network]]ing and the [[World Wide Web]].<ref>{{Cite web |url=http://news.cnet.com/2009-1032-995681.html |title=Victor: Software empire pays high price |last=Borland |first=John |date=April 15, 2003 |work=[[CNET]] |publisher=[[CBS Interactive]] |archive-url=https://web.archive.org/web/20111116150815/http://news.cnet.com/2009-1032-995681.html |archive-date=November 16, 2011 |url-status= |access-date=July 16, 2010}}</ref> With a few exceptions of new companies, like [[Netscape]], Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start. Other companies like [[Borland]], [[WordPerfect]], [[Novell]], [[IBM]] and [[Lotus Software|Lotus]], being much slower to adapt to the new situation, would give Microsoft a market dominance.<ref>{{Cite book |url=https://books.google.com/books?id=qiDsEgYKXRAC&pg=PA11&dq=Bill+Gates+1994+Internet+blow+over+Netscape+Borland+WordPerfect+Novell+IBM+Lotus#v=onepage |title=Network Security Foundations: Technology Fundamentals for IT Success |access-date=March 16, 2019 |archive-url=https://web.archive.org/web/20190323120021/https://books.google.no/books?id=qiDsEgYKXRAC&pg=PA11&dq=Bill+Gates+1994+Internet+blow+over+Netscape+Borland+WordPerfect+Novell+IBM+Lotus&hl=no&sa=X&ved=0ahUKEwjliaaH-IbhAhVHw4sKHRIlCnkQ6AEIKTAA#v=onepage&q=Bill%20Gates%201994%20Internet%20blow%20over%20Netscape%20Borland%20WordPerfect%20Novell%20IBM%20Lotus&f=false |archive-date=March 23, 2019 |url-status=live |isbn=9780782151367 |last1=Strebe |first1=Matthew |date=February 20, 2006}}</ref> The company released [[Windows 95]] on August 24, 1995, featuring [[Preemption (computing)#PREEMPTIVE|pre-emptive multitasking]], a completely new user interface with a novel [[Start menu|start button]], and 32-bit compatibility; similar to NT, it provided the Win32 API.<ref>{{Cite journal |journal=Smart Computing |publisher=Sandhills Publishing Company |volume=4 |issue=3 |url=http://www.smartcomputing.com/editorial/article.asp?article=articles/archive/95win/95win02/95win02.asp&guid= |archive-url=https://web.archive.org/web/20040706233547/http://www.smartcomputing.com/editorial/article.asp?article=articles%2Farchive%2F95win%2F95win02%2F95win02.asp&guid= |url-status=dead |archive-date=July 6, 2004 |title=New And Improved |last=Cope |first=Jim |date=March 1996 |access-date=July 16, 2010 |df=}}</ref><ref>{{Cite book |url=https://archive.org/details/windows95systemp00matt |title=Windows 95 Programming Secrets |last=Pietrek |first=Matt |author-link=Matt Pietrek |publisher=IDG |isbn=978-1-56884-318-6 |date=March 1996 |access-date=July 17, 2010 |df= |url-access=registration}}</ref>{{Rp|20|date=November 2012}} Windows 95 came bundled with the [[Online service provider|online service]] [[MSN]], which was at first intended to be a competitor to the Internet,{{Dubious|date=May 2019|reason="The Internet" is a huge network of cables, microwave links and switching equipment, and even Microsoft at the time didn't have the financial means to replicate it, nor would there have been any business reason to do so.}} and (for OEMs) [[Internet Explorer]], a [[Web browser]]. Internet Explorer was not bundled with the retail Windows 95 boxes, because the boxes were printed before the team finished the Web browser, and instead was included in the Windows 95 Plus! pack.<ref>{{Cite web |url=http://winsupersite.com/windows-live/msn-inside-story |title=MSN: The Inside Story |work=Supersite for Windows |last=Thurrott |first=Paul |publisher=[[Penton (company)|Penton Media]] |date=May 19, 2005 |access-date=July 17, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100523202530/http://www.winsupersite.com/showcase/msn_inside_01.asp |archivedate=May 23, 2010}}</ref> Branching out into new markets in 1996, Microsoft and [[General Electric]]'s [[NBC]] unit created a new [[24/7 service|24/7]] cable news channel, [[MSNBC]].<ref>{{Cite web |url=http://marketplace.publicradio.org/shows/1996/07/15_mpp.html |title=Marketplace: News Archives |work=Marketplace |publisher=American Public Media |date=July 15, 1996 |archiveurl=https://web.archive.org/web/20040823174040/http://marketplace.publicradio.org/shows/1996/07/15_mpp.html |archivedate=August 23, 2004}}</ref> Microsoft created [[Windows Embedded Compact#Versions|Windows CE 1.0]], a new OS designed for devices with low memory and other constraints, such as [[personal digital assistant]]s.<ref>{{Cite web |url=http://www.hpcfactor.com/support/windowsce/ |last=Tilly |first=Chris |title=The History of Microsoft Windows CE |work=HPC:Factor |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080921144050/http://www.hpcfactor.com/support/windowsce/ |archive-date=September 21, 2008 |url-status=live}}</ref> In October 1997, the Justice Department filed a motion in the Federal [[United States district court|District Court]], stating that Microsoft violated an agreement signed in 1994 and asked the court to stop the bundling of Internet Explorer with Windows.<ref name="Allan 2001" />{{Rp|323–324|date=November 2012}}<br />
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[[File:Xbox-console.jpg|thumb|Microsoft released the first installment in the [[Xbox]] series of consoles in 2001. The [[Xbox (console)|Xbox]], graphically powerful compared to its rivals, featured a standard PC's 733&nbsp;MHz Intel Pentium III processor.]]<br />
On January 13, 2000, Bill Gates handed over the CEO position to [[Steve Ballmer]], an old college friend of Gates and employee of the company since 1980, while creating a new position for himself as Chief [[Software architect|Software Architect]].<ref name="Allan 2001" />{{Rp|111, 228|date=November 2012}}<ref name="BBCTL" /> Various companies including Microsoft formed the [[Trusted Computing Group|Trusted Computing Platform Alliance]] in October 1999 to (among other things) increase security and protect [[intellectual property]] through identifying changes in hardware and software. Critics decried the alliance as a way to enforce indiscriminate restrictions over how consumers use software, and over how computers behave, and as a form of [[digital rights management]]: for example the scenario where a computer is not only secured for its owner, but also secured against its owner as well.<ref>{{Cite web |url=https://www.nytimes.com/2002/06/20/technology/20CODE.html?pagewanted=1 |title=Fears of Misuse of Encryption System Are Voiced |work=[[The New York Times]] |last=Markoff |first=John |date=June 20, 2002 |access-date=July 7, 2010 |archive-url=https://web.archive.org/web/20110511201709/http://www.nytimes.com/2002/06/20/technology/20CODE.html?pagewanted=1 |archive-date=May 11, 2011 |url-status=live}}</ref><ref>{{Cite book |url=http://www.cl.cam.ac.uk/~fms27/papers/2003-stajano-shifting.pdf |last=Stajano |first=Frank |title=Security for whom? The shifting security assumptions of pervasive computing |series=Lecture Notes in Computer Science |journal=Software Security—Theories and Systems |volume=2609 |pages=16–27 |publisher=Springer-Verlag Berlin Heidelberg |year=2003 |access-date=July 6, 2010 |doi=10.1007/3-540-36532-X_2 |isbn=978-3-540-00708-1 |citeseerx=10.1.1.127.7219 |archive-url=https://web.archive.org/web/20110128164236/http://www.cl.cam.ac.uk/~fms27/papers/2003-stajano-shifting.pdf |archive-date=January 28, 2011 |url-status=live}}</ref> On April 3, 2000, a judgment was handed down in the case of ''[[United States v. Microsoft Corp.]]'',<ref>{{Cite web |title=United States v. Microsoft |url=http://www.justice.gov/atr/cases/ms_index.htm |publisher=U.S. Department of Justice |access-date=August 5, 2005 |archive-url=https://web.archive.org/web/20050804043753/http://www.justice.gov/atr/cases/ms_index.htm |archive-date=August 4, 2005 |url-status=live}}</ref> calling the company an "abusive monopoly."<ref>{{Cite web |last=Jackson |first=Thomas Penfield |url=http://www.justice.gov/atr/cases/f3800/msjudgex.htm |title=U.S. vs. Microsoft findings of fact |publisher=U.S. Department of Justice |date=November 5, 1999 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20100815034900/http://www.justice.gov/atr/cases/f3800/msjudgex.htm |archive-date=August 15, 2010 |url-status=live}}</ref> Microsoft later settled with the U.S. Department of Justice in 2004.<ref name="CBSCHRON" /> On October 25, 2001, Microsoft released [[Windows XP]], unifying the mainstream and NT lines of OS under the NT codebase.<ref>{{Cite web |url=http://www.windowsitpro.com/article/windows-xp2/wininfo-short-takes-windows-xp-launch-special-edition.aspx |archive-url=https://archive.today/20120526200156/http://www.windowsitpro.com/article/windows-xp2/wininfo-short-takes-windows-xp-launch-special-edition.aspx |url-status=dead |archive-date=May 26, 2012 |title=WinInfo Short Takes: Windows XP Launch Special Edition |last=Thurrott |first=Paul |work=Windows IT Pro |publisher=Penton Media |date=October 26, 2001 |access-date=July 16, 2010}}</ref> The company released the [[Xbox (console)|Xbox]] later that year, entering the [[video game console]] market dominated by [[Sony]] and [[Nintendo]].<ref>{{Cite press release |date=February 7, 2002 |title=NPD Reports Annual 2001 U.S. Interactive Entertainment Sales Shatter Industry Record |url=http://www.npd.com/dynamic/releases/press_020207.htm |location=[[Port Washington, New York]] |publisher=[[The NPD Group]] |archiveurl=https://web.archive.org/web/20040814133238/http://www.npd.com/dynamic/releases/press_020207.htm |archivedate=August 14, 2004 |access-date=January 28, 2015}}</ref> In March 2004 the [[European Union]] brought [[Microsoft Corp. v. Commission|antitrust legal action against the company]], citing it abused its dominance with the Windows OS, resulting in a judgment of €497&nbsp;million ($613&nbsp;million) and requiring Microsoft to produce new versions of Windows XP without [[Windows Media Player]]: Windows XP Home Edition N and Windows XP Professional N.<ref>{{Cite news |url=http://www.cnn.com/2004/BUSINESS/03/24/microsoft.eu |archiveurl=https://web.archive.org/web/20060413082435/http://www.cnn.com/2004/BUSINESS/03/24/microsoft.eu |archivedate=April 13, 2006 |title=Microsoft hit by record EU fine |work=CNN |date=March 25, 2004 |access-date=August 14, 2010}}</ref><ref>{{Cite web |title=Commission Decision of 24.03.2004 relating to a proceeding under Article 82 of the EC Treaty (Case COMP/C-3/37.792 Microsoft) |publisher=Commission of the European Communities |url=http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:62004A0201:EN:NOT |date=April 21, 2004 |access-date=August 5, 2005 |format=PDF |archive-url=https://web.archive.org/web/20071011131514/http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:62004A0201:EN:NOT |archive-date=October 11, 2007 |url-status=live}}</ref> In November 2005, the company's second video game console, the [[Xbox 360]], was released. There were two versions, a basic version for $299.99 and a deluxe version for $399.99.<ref>{{Cite web |url=http://money.cnn.com/2005/08/17/commentary/game_over/column_gaming/index.htm |title=Microsoft sets price for Xbox 360&nbsp;— Aug. 17, 2005 |last=Morris |first=Game Over is a weekly column by Chris |website=money.cnn.com |access-date=January 4, 2018 |archive-url=https://web.archive.org/web/20180425204850/http://money.cnn.com/2005/08/17/commentary/game_over/column_gaming/index.htm |archive-date=April 25, 2018 |url-status=live}}</ref><br />
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=== 2007–2011: Microsoft Azure, Windows Vista, Windows 7, and Microsoft Stores ===<br />
[[File:Steve Ballmer - MIX 2008.jpg|thumb|left|CEO [[Steve Ballmer]] at the [[MIX (Microsoft)|MIX]] event in 2008. In an interview about his management style in 2005, he mentioned that his first priority was to get the people he delegates to in order. Ballmer also emphasized the need to continue pursuing new technologies even if initial attempts fail, citing the original attempts with Windows as an example.<ref>{{Cite news |title=Steve Ballmer on management style |url=http://www.itworld.com/051109ballmerinterview |work=ITWorld |agency=CIO Asia |publisher=[[International Data Group|IDG]] |date=November 10, 2005 |first=Gerald |last=Wee |access-date=January 29, 2011 |archive-url=https://web.archive.org/web/20110514145636/http://www.itworld.com/051109ballmerinterview |archive-date=May 14, 2011 |url-status=live}}</ref>]]<br />
Released in January 2007, the next version of Windows, [[Windows Vista|Vista]], focused on features, security and a redesigned user interface dubbed [[Windows Aero|Aero]].<ref>{{Cite web |url=http://reviews.cnet.com/windows/windows-vista-ultimate/4505-3672_7-32013603.html |title=Windows Vista Ultimate review |date=January 23, 2007 |access-date=April 4, 2012 |last=Vamosi |first=Robert |work=[[CNET]] |publisher=[[CBS Interactive]] |archive-url=https://web.archive.org/web/20120406015257/http://reviews.cnet.com/windows/windows-vista-ultimate/4505-3672_7-32013603.html |archive-date=April 6, 2012 |url-status=live}}</ref><ref>{{Cite web |url=http://www.informationweek.com/gates-says-security-is-job-one-for-vista-/d/d-id/1040561 |title=Gates Says Security Is Job One For Vista |date=February 14, 2006 |access-date=April 4, 2012 |last=Ricadela |first=Aaron |work=[[InformationWeek]] |publisher=UBM TechWeb |url-status=live |archiveurl=https://web.archive.org/web/20120318064254/http://informationweek.com/news/180201580 |archivedate=March 18, 2012 |df=}}</ref> [[Microsoft Office 2007]], released at the same time, featured a "[[Ribbon (computing)|Ribbon]]" user interface which was a significant departure from its predecessors. Relatively strong sales of both products helped to produce a record profit in 2007.<ref>{{Cite web |url=http://www.scotsman.com/news/vista-gives-microsoft-view-of-record-profit-1-1316524 |title=Vista gives Microsoft view of record profit |work=Edinburgh Evening News |date=April 27, 2007 |publisher=[[Johnston Press]] |access-date=February 1, 2009}}</ref> The European Union imposed another fine of €899&nbsp;million ($1.4&nbsp;billion) for Microsoft's lack of compliance with the March 2004 judgment on February 27, 2008, saying that the company charged rivals unreasonable prices for key information about its [[Microsoft SQL Server|workgroup]] and [[Microsoft BackOffice Server|backoffice]] servers. Microsoft stated that it was in compliance and that "these fines are about the past issues that have been resolved".<ref>{{Cite news |title=AFP:EU hits Microsoft with record 899&nbsp;million euro antitrust fine |url=http://afp.google.com/article/ALeqM5iozBXlp2nzuVxnMx_SwmtKvi7C-w |agency=[[Agence France-Presse]] |work=[[Google News]] |date=February 27, 2008 |access-date=June 1, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080430164250/http://afp.google.com/article/ALeqM5iozBXlp2nzuVxnMx_SwmtKvi7C-w |archivedate=April 30, 2008}}</ref> 2007 also saw the creation of a multi-core unit at Microsoft, following the steps of server companies such as Sun and IBM.<ref>{{Cite web |url=http://www.serverwatch.com/trends/article.php/3657451/Microsoft-Multicore-and-the-Data-Center.htm |title=Microsoft, Multi-core and the Data Center |access-date=March 18, 2013 |archive-url=https://web.archive.org/web/20130406115001/http://www.serverwatch.com/trends/article.php/3657451/Microsoft-Multicore-and-the-Data-Center.htm |archive-date=April 6, 2013 |url-status=live}}</ref><br />
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Gates retired from his role as Chief Software Architect on June 27, 2008, a decision announced in June 2006, while retaining other positions related to the company in addition to being an advisor for the company on key projects.<ref>{{Cite web |url=https://www.pcmag.com/article2/0,2817,1977363,00.asp |title=Bill Gates Announces Resignation |authorlink=Natali Morris |last=Conte |first=Natali Del |work=[[PC Magazine]] |publisher=[[Ziff Davis]] |date=June 15, 2006 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20100420070747/http://www.pcmag.com/article2/0,2817,1977363,00.asp |archive-date=April 20, 2010 |url-status=live}}</ref><ref>{{Cite news |url=https://www.telegraph.co.uk/technology/3357698/Bill-Gates-steps-down-as-Microsoft-head-to-concentrate-on-philanthropy.html |title=Bill Gates steps down as Microsoft head to concentrate on philanthropy |last=Beaumont |first=Claudine |work=[[The Daily Telegraph|The Telegraph]] |date=June 27, 2008 |access-date=January 9, 2016 |archive-url=https://web.archive.org/web/20160313023003/http://www.telegraph.co.uk/technology/3357698/Bill-Gates-steps-down-as-Microsoft-head-to-concentrate-on-philanthropy.html |archive-date=March 13, 2016 |url-status=live}}</ref> [[Microsoft Azure|Azure Services Platform]], the company's entry into the [[cloud computing]] market for Windows, launched on October 27, 2008.<ref>{{Cite web |url=http://news.cnet.com/microsoft-launches-windows-azure/ |title=Microsoft launches Windows Azure |work=CNET |publisher=CBS Interactive |first=Ina |last=Fried |authorlink=Ina Fried |date=October 27, 2008 |access-date=July 6, 2010 |archive-url=https://web.archive.org/web/20110510020425/http://news.cnet.com/microsoft-launches-windows-azure/ |archive-date=May 10, 2011 |url-status=live}}</ref> On February 12, 2009, Microsoft announced its intent to open a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail [[Microsoft Store]] opened in [[Scottsdale, Arizona]]; the same day [[Windows 7]] was officially released to the public. Windows 7's focus was on refining Vista with ease-of-use features and performance enhancements, rather than an extensive reworking of Windows.<ref>{{Cite web |url=http://news.cnet.com/8301-13860_3-10163206-56.html |title=Microsoft follows Apple into the retail business |work=CNET |publisher=CBS Interactive |first=Ina |last=Fried |authorlink=Ina Fried |date=February 12, 2009 |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20110510020436/http://news.cnet.com/8301-13860_3-10163206-56.html |archive-date=May 10, 2011 |url-status=live}}</ref><ref>{{Cite web |url=https://www.reuters.com/article/2009/10/22/us-microsoft-store-idUSTRE59L5E220091022 |title=Long lines as Microsoft opens retail store |work=[[Reuters]] |publisher=[[Thomson Reuters]] |last=Gaynor |first=Tim |date=October 22, 2009 |access-date=July 3, 2010 |archive-url=https://web.archive.org/web/20110204102408/http://www.reuters.com/article/2009/10/22/us-microsoft-store-idUSTRE59L5E220091022 |archive-date=February 4, 2011 |url-status=live}}</ref><ref>{{Cite news |url=https://www.nbcnews.com/id/33429899 |title=Windows 7 operating system makes its debut |work=[[NBCNews.com]] |publisher=[[NBCUniversal]] |agency=Associated Press |last=Mintz |first=Jessica |date=October 22, 2009 |access-date=April 4, 2012}}</ref><br />
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As the smartphone industry boomed in 2007, Microsoft had struggled to keep up with its rivals [[Apple Inc.|Apple]] and [[Google]] in providing a modern smartphone operating system. As a result, in 2010 Microsoft revamped their aging flagship mobile operating system, [[Windows Mobile]], replacing it with the new [[Windows Phone]] OS. Microsoft implemented a new strategy for the software industry that had them working more closely with smartphone manufacturers, such as [[Nokia]], and providing a consistent user experience across all smartphones using the Windows Phone OS. It used a new user interface design language, codenamed "Metro", which prominently used simple shapes, typography and iconography, utilizing the concept of minimalism. Microsoft is a founding member of the [[Open Networking Foundation]] started on March 23, 2011. Fellow founders were [[Google]], [[Hewlett Packard Enterprise Networking|HP Networking]], [[Yahoo!]], [[Verizon Communications]], [[Deutsche Telekom]] and 17 other companies. This nonprofit organization is focused on providing support for a [[cloud computing]] initiative called Software-Defined Networking.<ref>{{Cite web |url=http://www.openflow.org/wp/2011/03/open-networking-foundation-formed-to-speed-network-innovation/ |archive-url=https://web.archive.org/web/20110326044008/http://www.openflow.org/wp/2011/03/open-networking-foundation-formed-to-speed-network-innovation/ |url-status=dead |archive-date=March 26, 2011 |title=Open Networking Foundation News Release |first=David |last=Erickson |work=Openflow.org |date=March 21, 2011 |access-date=May 29, 2011}}</ref> The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers and other networking areas.<ref>{{Cite web |url=http://www.computerworld.com.au/article/380663/google_other_titans_form_open_networking_foundation/?fp=4&fpid=78268965 |title="Google and other titans form Open Networking Foundation." Noyes, March 23, 2011 |work=[[Computerworld]] |publisher=[[International Data Group|IDG]] |date=March 23, 2011 |access-date=May 29, 2011 |archive-url=https://web.archive.org/web/20110406121956/http://www.computerworld.com.au/article/380663/google_other_titans_form_open_networking_foundation/?fp=4&fpid=78268965 |archive-date=April 6, 2011 |url-status=live}}</ref><br />
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=== 2011–2014: Windows 8/8.1, Xbox One, Outlook.com, and Surface devices ===<br />
[[File:SurfacePro3.JPG|thumb|[[Surface Pro 3]], part of the [[Microsoft Surface|Surface]] series of laplets by Microsoft]]<br />
Following the release of [[Windows Phone]], Microsoft undertook a gradual [[rebranding]] of its product range throughout 2011 and 2012, with the corporation's logos, products, services and websites adopting the principles and concepts of the [[Metro (design language)|Metro design language]].<ref>{{Cite web |url=http://windowsteamblog.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |title=Windows Phone 7 Series UI Design & Interaction Guide |access-date=October 9, 2010 |date=March 18, 2010 |archive-url=https://web.archive.org/web/20130527071856/http://blogs.windows.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |archive-date=May 27, 2013 |url-status=live}}</ref> Microsoft unveiled [[Windows 8]], an operating system designed to power both personal computers and [[tablet computer]]s, in Taipei in June 2011.<ref>{{Cite web |url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |title=Microsoft releases final test version of Windows 8 |work=[[Business Line]] |publisher=Kasturi & Sons |date=June 1, 2012 |access-date=August 4, 2012 |archive-url=https://web.archive.org/web/20120828170727/http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |archive-date=August 28, 2012 |url-status=live}}</ref> A developer preview was released on September 13, which was subsequently replaced by a consumer preview on February 29, 2012, and released to the public in May.<ref>{{Cite web |url=http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/01/05/businessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |title=OK, So Windows 8 Is Coming To ARM Tablets&nbsp;... Someday (MSFT) |newspaper=[[San Francisco Chronicle]] |first=Matt |last=Rosoff |date=January 5, 2011 |access-date=January 5, 2011 |archive-url=https://web.archive.org/web/20110629064811/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fg%2Fa%2F2011%2F01%2F05%2Fbusinessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |archive-date=June 29, 2011 |url-status=live}}</ref> The [[Microsoft Surface|Surface]] was unveiled on June 18, becoming the first computer in the company's history to have its hardware made by Microsoft.<ref>{{cite magazine |last=Sullivan |first=Mark |url=http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |title=Microsoft Announces New 'Surface' Tablet PC |magazine=PCWorld |date=June 18, 2012 |access-date=June 19, 2012 |archive-url=https://web.archive.org/web/20130208230356/http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |archive-date=February 8, 2013 |url-status=live}}</ref><ref name="VF2012">Eichenwald, Kurt, [https://vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer "Microsoft's Lost Decade: How Microsoft Lost Its Mojo"] {{Webarchive|url=https://web.archive.org/web/20130816012416/http://www.vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer|date=August 16, 2013}}, ''[[Vanity Fair (magazine)|Vanity Fair]]'', August 2012</ref> On June 25, Microsoft paid US$1.2&nbsp;billion to buy the social network [[Yammer]].<ref>{{Cite web |title=Microsoft buys Internet startup Yammer for $1.2 billion |url=https://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |work=[[USA Today]] |publisher=[[Gannett|Gannett Company]] |first=Byron |last=Acohido |date=June 25, 2012 |access-date=June 25, 2012 |archive-url=https://web.archive.org/web/20120626105139/http://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |archive-date=June 26, 2012 |url-status=live}}</ref> On July 31, they launched the [[Outlook.com]] [[Webmail|webmail service]] to compete with [[Gmail]].<ref>{{Cite web |url=http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877 |title=Outlook.com Mail: Microsoft Reimagines Webmail |first=Paul |last=Thurrott |authorlink=Paul Thurrott |date=July 31, 2012 |work=Supersite for Windows |publisher=[[Penton (company)|Penton Media]] |access-date=August 1, 2012 |archive-url=https://web.archive.org/web/20120803011439/http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877 |archive-date=August 3, 2012 |url-status=dead }}</ref> On September 4, 2012, Microsoft released [[Windows Server 2012]].<ref>{{Cite web |url=https://www.microsoft.com/en-us/server-cloud/new.aspx |title=Windows Server 2012 "Save the Date" Announcement |date=August 8, 2012 |publisher=Microsoft |url-status=dead |archiveurl=https://web.archive.org/web/20131107032736/http://www.microsoft.com/en-us/server-cloud/new.aspx |archivedate=November 7, 2013}}</ref><br />
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In July 2012, Microsoft sold its 50% stake in MSNBC, which it had run as a joint venture with NBC since 1996.<ref>{{Cite web |last1=Venkatesan |first1=Adithya |last2=Mukherjee |first2=Supantha |last3=Leske |first3=Nicola |title=Comcast buys Microsoft stake in MSNBC.com |url=https://www.reuters.com/article/2012/07/16/us-msnbc-microsoft-idUSBRE86F04W20120716 |access-date=February 13, 2015 |work=Reuters |date=July 16, 2012 |archive-url=https://web.archive.org/web/20150213235010/http://www.reuters.com/article/2012/07/16/us-msnbc-microsoft-idUSBRE86F04W20120716 |archive-date=February 13, 2015 |url-status=live}}</ref> On October 1, Microsoft announced its intention to launch a news operation, part of a new-look [[MSN]], with Windows 8 later in the month.<ref>{{cite news |url=https://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001 |title=Microsoft launching news operation, new MSN |work=Reuters |access-date=October 1, 2012 |first=Bill |last=Rigby |date=October 1, 2012 |archive-url=https://web.archive.org/web/20121002064137/http://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001 |archive-date=October 2, 2012 |url-status=live}}</ref> On October 26, 2012, Microsoft launched Windows 8 and the [[Microsoft Surface]].<ref name="VF2012" /><ref>{{Cite web |url=https://www.zdnet.com/windows-8s-delivery-date-october-26-7000001158/ |title=Windows 8's delivery date: October 26 |newspaper=ZDNet |date=July 18, 2012 |access-date=September 17, 2012 |archive-url=https://web.archive.org/web/20120919182044/http://www.zdnet.com/windows-8s-delivery-date-october-26-7000001158/ |archive-date=September 19, 2012 |url-status=live}}</ref> Three days later, [[Windows Phone 8]] was launched.<ref>{{Cite web |url=http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |title=Mary Jo Foley: Windows Phone 8 launch date revealed |publisher=LiveSide.net |date=August 30, 2012 |access-date=November 27, 2012 |archive-url=https://web.archive.org/web/20121103151119/http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |archive-date=November 3, 2012 |url-status=live}}</ref> To cope with the potential for an increase in demand for products and services, Microsoft opened a number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012.<ref>{{Cite web |url=http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |title=Microsoft prepping for complete brand and product line relaunch, New York store coming the 26th |publisher=wpcentral.com |access-date=November 3, 2012 |date=October 2, 2012 |archive-url=https://web.archive.org/web/20121102010038/http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |archive-date=November 2, 2012 |url-status=live}}</ref> On March 29, 2013, Microsoft launched a Patent Tracker.<ref>{{Cite web |url=https://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |title=Microsoft launches 'Patent Tracker' to help you search its library of intellectual property |work=The Next Web |date=March 28, 2013 |access-date=March 29, 2013 |archive-url=https://web.archive.org/web/20130331031250/http://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |archive-date=March 31, 2013 |url-status=live}}</ref><br />
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In August 2012, the [[New York City Police Department]] announced a partnership with Microsoft for the development of the [[Domain Awareness System]] which is used for [[Police surveillance in New York City]].<ref>{{Cite web |url=https://www.nydailynews.com/new-york/nypd-unveils-new-40-million-super-computer-system-data-network-cameras-license-plate-readers-crime-reports-article-1.1132135 |title=NYPD unveils new $40 million super computer system that uses data from network of cameras, license plate readers and crime reports |last1=Parascandola|first1=Rocco|last2=Moore|first2=Tina |website=New York Daily News |access-date=June 15, 2019}}</ref><br />
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[[File:Xbox One Console Set.jpg|thumb|left|The [[Xbox One]] console, released in 2013]]<br />
The [[Kinect]], a motion-sensing input device made by Microsoft and designed as a [[Game controller|video game controller]], first introduced in November 2010, was upgraded for the 2013 release of the [[Xbox One]] video game console. Kinect's capabilities were revealed in May 2013: an ultra-wide 1080p camera, function in the dark due to an infrared sensor, higher-end processing power and new software, the ability to distinguish between fine movements (such as a thumb movements), and determining a user's heart rate by looking at their face.<ref>{{Cite web |title=The all-seeing Kinect: tracking my face, arms, body and heart on the Xbox One |url=https://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |work=The Verge |publisher=[[Vox Media]] |access-date=May 28, 2013 |first=David |last=Pierce |date=May 21, 2013 |archive-url=https://web.archive.org/web/20130607054123/http://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |archive-date=June 7, 2013 |url-status=live}}</ref> Microsoft filed a patent application in 2011 that suggests that the corporation may use the Kinect camera system to monitor the behavior of television viewers as part of a plan to make the viewing experience more interactive. On July 19, 2013, Microsoft stocks suffered its biggest one-day percentage sell-off since the year 2000, after its fourth-quarter report raised concerns among the investors on the poor showings of both Windows 8 and the Surface tablet. Microsoft suffered a loss of more than US$32&nbsp;billion.<ref>{{Cite web |url=http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |title=Funky Friday: More than $32 billion in Microsoft stock value wiped out &#124; Microsoft&nbsp;— CNET News |publisher=News.cnet.com |access-date=July 21, 2013 |archive-url=https://web.archive.org/web/20130822073858/http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |archive-date=August 22, 2013 |url-status=live}}</ref><br />
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In line with the maturing PC business, in July 2013, Microsoft announced that it would reorganize the business into four new business divisions, namely Operating System, Apps, Cloud, and Devices. All previous divisions will be dissolved into new divisions without any workforce cuts.<ref>{{Cite web |url=http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |title=Microsoft's sweeping reorganization shifts focus to services, devices |date=July 11, 2013 |access-date=October 28, 2013 |archive-url=https://web.archive.org/web/20131026191536/http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |archive-date=October 26, 2013 |url-status=live}}</ref> On September 3, 2013, Microsoft agreed to buy [[Nokia]]'s mobile unit for $7&nbsp;billion,<ref>{{Cite web |url=https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |title=Microsoft buying Nokia's phone business in a $7.2 billion bid for its mobile future |date=September 3, 2013 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20170929192139/https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |archive-date=September 29, 2017 |url-status=live}}</ref> following [[Amy Hood]] taking the role of CFO.<ref>{{Cite news |url=https://www.reuters.com/article/2013/05/08/us-microsoft-cfo-idUSBRE94711Q20130508 |title=Microsoft names insider Amy Hood as CFO |agency=Reuters.com |date=May 8, 2013 |access-date=April 18, 2014 |newspaper=Reuters |archive-url=https://web.archive.org/web/20140409123351/http://www.reuters.com/article/2013/05/08/us-microsoft-cfo-idUSBRE94711Q20130508 |archive-date=April 9, 2014 |url-status=live}}</ref><br />
{{Clear}}<br />
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=== 2014–present: Windows 10, Microsoft Edge and HoloLens ===<br />
[[File:Satya smiling-print.jpg|thumb|[[Satya Nadella]] succeeded [[Steve Ballmer]] as the [[Chief executive officer|CEO]] of Microsoft in February 2014]]<br />
On February 4, 2014, [[Steve Ballmer]] stepped down as [[Chief executive officer|CEO]] of Microsoft and was succeeded by [[Satya Nadella]], who previously led Microsoft's Cloud and Enterprise division.<ref>{{Cite web |title=Microsoft CEO Steve Ballmer to retire within 12 months |url=https://news.microsoft.com/2013/08/23/microsoft-ceo-steve-ballmer-to-retire-within-12-months/ |url-status=live |archiveurl=https://web.archive.org/web/20130823130816/http://www.microsoft.com/en-us/news/press/2013/aug13/08-23AnnouncementPR.aspx |archivedate=August 23, 2013 |df= |date=August 23, 2013}}</ref> On the same day, [[John W. Thompson]] took on the role of chairman, in place of Bill Gates, who continued to participate as a technology advisor.<ref>{{Cite web |last1=David |first1=Javier E |title=Nadella named new Microsoft CEO as Gates era ends |url=https://www.nbcnews.com/business/microsoft-names-satya-nadella-ceo-2D12054182 |website=[[NBCNews.com]] |publisher=[[NBCUniversal]] |archiveurl=https://web.archive.org/web/20140205010025/https://www.nbcnews.com/business/microsoft-names-satya-nadella-ceo-2D12054182 |archivedate=February 5, 2014 |date=February 5, 2014}}</ref> Thompson became the second chairman in Microsoft's history.<ref>{{Cite news |url=https://www.theroot.com/john-w-thompson-to-become-1st-black-chairman-of-micros-1790874479 |title=John W. Thompson to Become 1st Black Chairman of Microsoft |last=Edwards |first=Breanna |work=The Root |access-date=February 1, 2018 |language=en-US |archive-url=https://web.archive.org/web/20180202012807/https://www.theroot.com/john-w-thompson-to-become-1st-black-chairman-of-micros-1790874479 |archive-date=February 2, 2018 |url-status=live}}</ref> On April 25, 2014, Microsoft acquired Nokia Devices and Services for $7.2&nbsp;billion.<ref>{{cite news |title=Microsoft to close its acquisition of Nokia's devices and services business on April 25 |url=http://articles.economictimes.indiatimes.com/2014-04-22/news/49318731_1_nokia-india-nokia-corp-microsoft-corp |newspaper=The Economic Times |access-date=May 25, 2016 |date=April 22, 2014 |archive-url=https://web.archive.org/web/20160805051448/http://articles.economictimes.indiatimes.com/2014-04-22/news/49318731_1_nokia-india-nokia-corp-microsoft-corp |archive-date=August 5, 2016 |url-status=live}}</ref> This new subsidiary was renamed Microsoft Mobile Oy.<ref>{{Cite web |last1=Borges |first1=Andre |title=Nokia phone division to be renamed Microsoft Mobile, reveals leaked letter |url=http://www.dnaindia.com/scitech/report-nokia-phone-division-to-be-renamed-microsoft-mobile-reveals-leaked-letter-1980628 |publisher=dna |access-date=May 25, 2016 |date=April 21, 2014 |archive-url=https://web.archive.org/web/20161015073328/http://www.dnaindia.com/scitech/report-nokia-phone-division-to-be-renamed-microsoft-mobile-reveals-leaked-letter-1980628 |archive-date=October 15, 2016 |url-status=live}}</ref> On September 15, 2014, Microsoft acquired the video game development company [[Mojang]], best known for ''[[Minecraft]]'', for $2.5&nbsp;billion.<ref>{{cite web |last1=Hutchinson |first1=Lee |title=It's official: Microsoft acquires Mojang and Minecraft for $2.5 billion |url=https://arstechnica.com/gaming/2014/09/its-official-microsoft-acquires-mojang-and-minecraft-for-2-5-billion/ |website=Ars Technica |access-date=September 19, 2014 |ref=152 |date=September 15, 2014 |archive-url=https://web.archive.org/web/20140919004256/http://arstechnica.com/gaming/2014/09/its-official-microsoft-acquires-mojang-and-minecraft-for-2-5-billion/ |archive-date=September 19, 2014 |url-status=live}}</ref> On June 8, 2017, Microsoft acquired Hexadite, an Israeli security firm, for $100&nbsp;million.<ref>{{cite web |last1=Dellinger |first1=AJ |title=Microsoft Buys Cybersecurity Company Hexadite To Respond To Cyberattacks |url=http://www.ibtimes.com/microsoft-buys-cybersecurity-company-hexadite-respond-cyberattacks-2549768 |website=[[International Business Times]] |date=June 8, 2017 |access-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170608231948/http://www.ibtimes.com/microsoft-buys-cybersecurity-company-hexadite-respond-cyberattacks-2549768 |archive-date=June 8, 2017 |url-status=live}}</ref><ref>{{cite news |title=Microsoft agrees to buy U.S.-Israeli cyber firm Hexadite |url=https://www.reuters.com/article/us-microsoft-m-a-hexadite-idUSKBN18Z1XP |work=Reuters |date=June 8, 2017 |access-date=June 9, 2017 |archive-url=https://web.archive.org/web/20170609043207/http://www.reuters.com/article/us-microsoft-m-a-hexadite-idUSKBN18Z1XP |archive-date=June 9, 2017 |url-status=live}}</ref><br />
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On January 21, 2015, Microsoft announced the release of their first [[Interactive whiteboard]], [[Surface Hub|Microsoft Surface Hub]].<ref>{{Cite web |title=Microsoft at MWC 2015: Lumia 640 and 640 XL Announced, 4K 120Hz Surface Hub Demoed |url=http://anandtech.com/show/9030/microsoft-lumia-640-640-xl-4k-120hz-surface-hub |access-date=September 27, 2015 |first=Ian Cutress, Andrei |last=Frumusanu |archive-url=https://web.archive.org/web/20150927230334/http://anandtech.com/show/9030/microsoft-lumia-640-640-xl-4k-120hz-surface-hub |archive-date=September 27, 2015 |url-status=live}}</ref> On July 29, 2015, [[Windows 10]] was released,<ref>{{Cite web |last1=Howse |first1=Brett |title=Windows 10 Launches Worldwide |url=http://www.anandtech.com/show/9471/windows-10-launches-worldwide |publisher=AnandTech |access-date=May 25, 2016 |date=July 29, 2015 |archive-url=https://web.archive.org/web/20160624141118/http://www.anandtech.com/show/9471/windows-10-launches-worldwide |archive-date=June 24, 2016 |url-status=live}}</ref> with its server sibling, [[Windows Server 2016]], released in September 2016. In Q1 2015, Microsoft was the third largest maker of mobile phones, selling 33&nbsp;million units (7.2% of all). While a large majority (at least <!-- (8271/33002)= -->75%) of them do not run any version of [[Windows Phone]]— those other phones are not categorized as [[smartphone]]s by Gartner{{Snd}} in the same time frame 8&nbsp;million Windows smartphones (2.5% of all smartphones) were made by all manufacturers (but mostly by Microsoft).<ref>{{Cite press release |url=http://www.gartner.com/newsroom/id/3061917 |title=Gartner Says Emerging Markets Drove Worldwide Smartphone Sales to 19 Percent Growth in First Quarter of 2015 |publisher=Gartner |date=May 27, 2015 |access-date=July 28, 2015 |archive-url=https://web.archive.org/web/20150614044340/http://www.gartner.com/newsroom/id/3061917 |archive-date=June 14, 2015 |url-status=live}}</ref> Microsoft's share of the U.S. smartphone market in January 2016 was 2.7%.<ref>{{Cite web |url=https://www.yahoo.com/tech/microsoft-windows-mobile-strategy-change-173738169.html |title=Microsoft needs to change its mobile strategy or get out |last=Howley |first=Daniel |date=May 25, 2016 |website=[[Yahoo! Tech]] |access-date=May 26, 2016 |archive-url=https://web.archive.org/web/20160527025910/https://www.yahoo.com/tech/microsoft-windows-mobile-strategy-change-173738169.html |archive-date=May 27, 2016 |url-status=live}}</ref> During the summer of 2015 the company lost $7.6&nbsp;billion related to its mobile-phone business, firing 7,800 employees.<ref name="WSJ: Microsoft to Streamline Smartphone Hardware Business">{{cite news |last1=Greene |first1=Jay |title=Microsoft to Streamline Smartphone Hardware Business |url=https://www.wsj.com/articles/microsoft-to-streamline-smartphone-hardware-business-1464166803 |newspaper=The Wall Street Journal |access-date=May 25, 2016 |date=May 25, 2016 |archive-url=https://web.archive.org/web/20160525095132/http://www.wsj.com/articles/microsoft-to-streamline-smartphone-hardware-business-1464166803 |archive-date=May 25, 2016 |url-status=live}}</ref><br />
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On March 1, 2016, Microsoft announced the merger of its PC and Xbox divisions, with Phil Spencer announcing that Universal Windows Platform (UWP) apps would be the focus for Microsoft's gaming in the future.<ref>{{Cite news |url=https://www.theguardian.com/technology/2016/mar/01/microsoft-to-unify-pc-and-xbox-one-platforms-ending-fixed-console-hardware |title=Microsoft to unify PC and Xbox One platforms, ending fixed console hardware |first=Keith |last=Stuart |work=[[TheGuardian.com|The Guardian]] |publisher=[[Guardian Media Group]] |date=March 2016 |access-date=December 12, 2016 |archive-url=https://web.archive.org/web/20161217085439/https://www.theguardian.com/technology/2016/mar/01/microsoft-to-unify-pc-and-xbox-one-platforms-ending-fixed-console-hardware |archive-date=December 17, 2016 |url-status=live}}</ref> On January 24, 2017, Microsoft showcased Intune for Education at the [[BETT]] 2017 education technology conference in [[London]].<ref>{{Cite web |last1=Mehdi |first1=Yusuf |title=Announcing Intune for Education & new Windows 10 PCs for school starting at $189 |url=https://blogs.windows.com/windowsexperience/2017/01/24/announcing-intune-education-new-windows-10-pcs-school-starting-189/#bdsoyDTQ4EQqK1Lg.97 |website=The Official Microsoft Blog |access-date=January 25, 2017 |date=January 24, 2017 |archive-url=https://web.archive.org/web/20170125192422/https://blogs.windows.com/windowsexperience/2017/01/24/announcing-intune-education-new-windows-10-pcs-school-starting-189/#bdsoyDTQ4EQqK1Lg.97 |archive-date=January 25, 2017 |url-status=live}}</ref> Intune for Education is a new cloud-based application and device management service for the education sector.<ref>{{cite news |url=https://techcrunch.com/2017/01/24/microsoft-launches-intune-for-education-to-counter-googles-chromebooks-in-schools/ |title=Microsoft launches Intune for Education to counter Google's Chromebooks in schools |work=TechCrunch |author=Frederic Lardinois |date=January 24, 2017 |access-date=January 25, 2017 |archive-url=https://web.archive.org/web/20170125065925/https://techcrunch.com/2017/01/24/microsoft-launches-intune-for-education-to-counter-googles-chromebooks-in-schools/ |archive-date=January 25, 2017 |url-status=live}}</ref> In May 2016, the company announced it was laying off 1,850 workers, and taking an impairment and restructuring charge of $950&nbsp;million.<ref name="WSJ: Microsoft to Streamline Smartphone Hardware Business" /> In June 2016, Microsoft announced a project named Microsoft Azure Information Protection. It aims to help enterprises protect their data as it moves between servers and devices.<ref>{{Cite news |url=https://techcrunch.com/2016/06/22/microsoft-announces-new-data-protection-tool-to-help-enterprises-secure-their-data/ |title=Microsoft announces new data protection tool to help enterprises secure their data |work=Tech Crunch |date=June 22, 2016 |access-date=June 23, 2016 |archive-url=https://web.archive.org/web/20160622190324/https://techcrunch.com/2016/06/22/microsoft-announces-new-data-protection-tool-to-help-enterprises-secure-their-data/ |archive-date=June 22, 2016 |url-status=live}}</ref> In November 2016, Microsoft joined the [[Linux Foundation]] as a Platinum member during Microsoft's Connect(); developer event in New York.<ref>{{Cite web |title=Microsoft has joined the Linux Foundation |url=https://www.linuxfoundation.org/announcements/microsoft-fortifies-commitment-to-open-source-becomes-linux-foundation-platinum |access-date=November 24, 2016 |archive-url=https://web.archive.org/web/20161125174704/https://www.linuxfoundation.org/announcements/microsoft-fortifies-commitment-to-open-source-becomes-linux-foundation-platinum |archive-date=November 25, 2016 |url-status=dead}}</ref> The cost of each Platinum membership is US$500,000 per year.<ref>{{Cite web |title=Microsoft joined linux foundation with yearly platinum membership |url=https://www.lockssl.com/microsoft-joins-linux-foundation/ |publisher=Lock SSL |access-date=November 24, 2016 |url-status=dead |archiveurl=https://web.archive.org/web/20170202005415/https://www.lockssl.com/microsoft-joins-linux-foundation/ |archivedate=February 2, 2017}}</ref> Some analysts deemed this unthinkable ten years prior, however, as in 2001 then-CEO Steve Ballmer called Linux "cancer".<ref>{{Cite web |url=https://www.theverge.com/2016/11/16/13651940/microsoft-linux-foundation-membership |title=Microsoft joins the Linux Foundation, 15 years after Ballmer called it 'cancer' |last=Warren |first=Tom |date=November 11, 2016 |work=[[The Verge]] |publisher=[[Vox Media]] |access-date=August 18, 2017 |archive-url=https://web.archive.org/web/20170816110931/https://www.theverge.com/2016/11/16/13651940/microsoft-linux-foundation-membership |archive-date=August 16, 2017 |url-status=live}}</ref> Microsoft planned to launch a preview of Intune for Education "in the coming weeks", with general availability scheduled for spring 2017, priced at $30 per device, or through volume licensing agreements.<ref>{{Cite news |url=https://www.neowin.net/news/microsoft-introduces-intune-for-education-promising-simple-setup-and-management-of-devices |title=Microsoft introduces Intune for Education, promising simple setup and management of devices |publisher=Neowin |author=Andy Weir |date=January 24, 2017 |access-date=January 25, 2017 |archive-url=https://web.archive.org/web/20170127080810/https://www.neowin.net/news/microsoft-introduces-intune-for-education-promising-simple-setup-and-management-of-devices |archive-date=January 27, 2017 |url-status=live}}</ref><br />
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[[File:Nokia & Microsoft Lumia devices.png|thumb|left|The [[Nokia Lumia 1320]], the [[Microsoft Lumia 535]] and the [[Nokia Lumia 530]], which all run on one of the now-discontinued [[Windows Phone]] operating systems]]<br />
In January 2018, Microsoft patched [[Windows 10]] to account for CPU problems related to [[Meltdown (security vulnerability)|Intel's Meltdown security breach]]. The patch led to issues with the [[Microsoft Azure]] virtual machines reliant on Intel's CPU architecture. On January 12, Microsoft released [[PowerShell|PowerShell Core 6.0]] for the [[macOS]] and [[Linux]] operating systems.<ref name="auto">{{Cite web |url=https://www.theregister.co.uk/2018/12/25/microsoft_year_in_review_2018/ |title=Microsoft's 2018, part 1: Open source, wobbly Windows and everyone's going to the cloud |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190103060059/https://www.theregister.co.uk/2018/12/25/microsoft_year_in_review_2018/ |archive-date=January 3, 2019 |url-status=live}}</ref> In February 2018, Microsoft killed notification support for their [[Windows Phone]] devices which effectively ended firmware updates for the discontinued devices.<ref name="auto" /> In March 2018, Microsoft recalled [[Windows 10 editions#Discontinued editions|Windows 10 S]] to change it to a mode for the Windows operating system rather than a separate and unique operating system. In March the company also established guidelines that censor users of [[Office 365]] from using [[profanity]] in private documents.<ref name="auto" /> In April 2018, Microsoft released the source code for Windows [[File Manager (Windows)|File Manager]] under the [[MIT License]] to celebrate the program's 20th anniversary. In April the company further expressed willingness to embrace open source initiatives by announcing [[Azure Sphere]] as its own derivative of the [[Linux]] operating system.<ref name="auto" /> In May 2018, Microsoft partnered with 17 American intelligence agencies to develop [[cloud computing]] products. The project is dubbed "Azure Government" and has ties to the [[Joint Enterprise Defense Infrastructure]] (JEDI) surveillance program.<ref name="auto" /> On June 4, 2018, Microsoft officially announced the acquisition of [[GitHub]] for $7.5&nbsp;billion, a deal that closed on October 26, 2018.<ref>{{Cite web |url=https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/ |title=Microsoft to acquire GitHub for $7.5 billion |last= |first= |date=June 4, 2018 |website=Microsoft |access-date= |archive-url=https://web.archive.org/web/20180604142244/https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/ |archive-date=June 4, 2018 |url-status=live}}</ref><ref>{{Cite web |url=https://www.msn.com/en-us/news/technology/microsoft-completes-github-acquisition/ar-BBOVVOT |title=Microsoft completes GitHub acquisition |website=www.msn.com |access-date=April 10, 2019 |archive-url=https://web.archive.org/web/20190112212059/https://www.msn.com/en-us/news/technology/microsoft-completes-github-acquisition/ar-BBOVVOT |archive-date=January 12, 2019 |url-status=dead }}</ref> On July 10, 2018, Microsoft revealed the [[Microsoft Surface Go|Surface Go]] platform to the public. Later in the month it converted [[Microsoft Teams]] to [[Gratis versus libre|gratis]].<ref name="auto" /> In August 2018, Microsoft released two projects called Microsoft AccountGuard and Defending Democracy. It also unveiled [[Qualcomm Snapdragon|Snapdragon 850]] compatibility for [[Windows 10]] on the [[ARM architecture]].<ref>{{Cite news |last1=Hackett |first1=Robert |title=Microsoft Offers Free Cybersecurity Tools to Political Candidates—But You've Got to Be a Microsoft Customer |url=http://fortune.com/2018/08/21/microsoft-free-cybersecurity-tools-midterm-election-facebook-google/ |access-date=August 24, 2018 |date=August 21, 2018 |archive-url=https://web.archive.org/web/20180822112819/http://fortune.com/2018/08/21/microsoft-free-cybersecurity-tools-midterm-election-facebook-google/ |archive-date=August 22, 2018 |url-status=live}}</ref><ref>{{cite news |last1=Lerman |first1=Rachel |title=Microsoft releases new security tools for political campaigns to combat hacking attempts |url=https://www.seattletimes.com/business/microsoft/microsoft-releases-new-security-tools-for-political-campaigns-to-combat-hacking-attempts/ |access-date=August 24, 2018 |newspaper=The Seattle Times |date=August 20, 2018 |archive-url=https://web.archive.org/web/20180824102040/https://www.seattletimes.com/business/microsoft/microsoft-releases-new-security-tools-for-political-campaigns-to-combat-hacking-attempts/ |archive-date=August 24, 2018 |url-status=live}}</ref><ref name="auto" /><br />
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[[File:Apollo 11 astronaut Buzz Aldrin tries out Microsoft HoloLens (29794543715).jpg|thumb|upright|[[Apollo 11]] astronaut [[Buzz Aldrin]] using a [[Microsoft HoloLens]] mixed reality headset in September 2016]]<br />
In August 2018, [[Toyota Tsusho]] began a partnership with Microsoft to create [[fish farming]] tools using the Microsoft Azure application suite for [[Internet of things]] (IoT) technologies related to water management. Developed in part by researchers from [[Kindai University]], the water pump mechanisms use [[artificial intelligence]] to count the number of fish on a [[conveyor belt]], analyze the number of fish, and deduce the effectiveness of water flow from the data the fish provide. The specific [[computer program]]s used in the process fall under the Azure Machine Learning and the Azure IoT Hub platforms.<ref>{{Cite web |url=https://www.theregister.co.uk/2018/09/01/ai_roundup_310818/ |title=Google goes bilingual, Facebook fleshes out translation and TensorFlow is dope&nbsp;— And, Microsoft is assisting fish farmers in Japan |access-date=September 2, 2018 |archive-url=https://web.archive.org/web/20180902114415/https://www.theregister.co.uk/2018/09/01/ai_roundup_310818/ |archive-date=September 2, 2018 |url-status=live}}</ref> In September 2018, Microsoft discontinued [[Skype|Skype Classic]].<ref name="auto" /> On October 10, 2018, Microsoft joined the [[Open Invention Network]] community despite holding more than 60,000 patents.<ref>{{Cite web |url=https://www.theregister.co.uk/2018/10/10/microsoft_open_invention_network/ |title=Microsoft has signed up to the Open Invention Network. We repeat. Microsoft has signed up to the OIN |access-date=October 14, 2018 |archive-url=https://web.archive.org/web/20181011123124/https://www.theregister.co.uk/2018/10/10/microsoft_open_invention_network/ |archive-date=October 11, 2018 |url-status=live}}</ref> In November 2018, Microsoft agreed to supply 100,000 [[Microsoft HoloLens]] headsets to the [[United States Armed Forces|United States military]] in order to "increase lethality by enhancing the ability to detect, decide and engage before the enemy."<ref>{{Cite web |url=https://www.theregister.co.uk/2018/11/29/microsoft_military_money/ |title=See this, Google? Microsoft happy to take a half-billion in sweet, sweet US military money to 'increase lethality' |access-date=November 30, 2018 |archive-url=https://web.archive.org/web/20181130140427/https://www.theregister.co.uk/2018/11/29/microsoft_military_money/ |archive-date=November 30, 2018 |url-status=live}}</ref> In November 2018, Microsoft introduced Azure Multi-Factor Authentication for Microsoft Azure.<ref name="R1BDM">{{Cite web |url=https://www.theregister.co.uk/2018/12/28/microsoft_2018_in_review_part_2/ |title=Microsoft's 2018, part 2: Azure data centres heat up and Windows 10? It burns! It burns! |access-date=January 3, 2019 |archive-url=https://web.archive.org/web/20190104072728/https://www.theregister.co.uk/2018/12/28/microsoft_2018_in_review_part_2/ |archive-date=January 4, 2019 |url-status=live}}</ref> In December 2018, Microsoft announced [[Project Mu]], an [[open source]] release of the [[Unified Extensible Firmware Interface]] (UEFI) core used in [[Microsoft Surface]] and [[Hyper-V]] products. The project promotes the idea of [[Project Mu|Firmware as a Service]].<ref>{{Cite web |url=https://betanews.com/2018/12/20/microsoft-project-mu/ |title=Microsoft announces Project Mu, an open-source release of the UEFI core |access-date=December 22, 2018 |archive-url=https://web.archive.org/web/20181221230714/https://betanews.com/2018/12/20/microsoft-project-mu/ |archive-date=December 21, 2018 |url-status=live}}</ref> In the same month, Microsoft announced the [[open source]] implementation of [[Windows Forms]] and the [[Windows Presentation Foundation]] (WPF) which will allow for further movement of the company toward the transparent release of key frameworks used in developing Windows desktop applications and software. December also saw the company discontinue the [[Microsoft Edge]] project in favor of [[Chromium (web browser)|Chromium]] backends for their browsers.<ref name="R1BDM" /><br />
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February 20, 2019 Microsoft Corp said it will offer its cyber security service AccountGuard to 12 new markets in Europe including Germany, France and Spain, to close security gaps and protect customers in political space from hacking.<ref>[https://www.reuters.com/article/us-microsoft-cyber-europe/microsoft-expands-political-security-service-to-12-european-countries-idUSKCN1Q90GF Microsoft expands political security service to 12 European countries] {{Webarchive|url=https://web.archive.org/web/20190220093504/https://www.reuters.com/article/us-microsoft-cyber-europe/microsoft-expands-political-security-service-to-12-european-countries-idUSKCN1Q90GF |date=February 20, 2019}}, Reuters (February 20, 2019)</ref> In February 2019, hundreds of Microsoft employees protested the company's [[war profiteering]] from a $480&nbsp;million contract to develop [[virtual reality headset]]s for the [[United States Army]].<ref>{{Cite news |url=https://www.theguardian.com/technology/2019/feb/22/microsoft-protest-us-army-augmented-reality-headsets |title='We won't be war profiteers': Microsoft workers protest $480m army contract |newspaper=The Guardian |date=February 22, 2019 |last1=Wong |first1=Julia Carrie |access-date=February 23, 2019 |archive-url=https://web.archive.org/web/20190223133132/https://www.theguardian.com/technology/2019/feb/22/microsoft-protest-us-army-augmented-reality-headsets |archive-date=February 23, 2019 |url-status=live}}</ref><br />
<br />
On March 26, 2020 Microsoft announced it was acquiring Affirmed Networks for about $1.35&nbsp;billion.<ref>{{Cite news|last=Investor's Business Daily|url=https://www.investors.com/news/technology/microsoft-stock-reacts-head-scratcher-acquisition/|title=Microsoft Stock Reacts To 'Head-Scratcher' Acquisition {{!}} Investor's Business Daily|date=March 27, 2020|work=Investor's Business Daily|access-date=March 30, 2020|language=en-US}}</ref><ref>{{Cite web|url=https://blogs.microsoft.com/blog/2020/03/26/microsoft-announces-agreement-to-acquire-affirmed-networks-to-deliver-new-opportunities-for-a-global-5g-ecosystem/|title=Microsoft announces agreement to acquire Affirmed Networks to deliver new opportunities for a global 5G ecosystem|date=March 26, 2020|website=The Official Microsoft Blog|language=en-US|access-date=March 30, 2020}}</ref><br />
<br />
Due to the [[COVID-19 pandemic]], Microsoft closed all of its retail stores indefinitely due to health concerns.<ref>{{cite web|url=https://www.businessinsider.com/microsoft-closing-retail-locations-novel-coronavirus-covid-2020-3|title=Microsoft is closing its retail stores around the world indefinitely because of the coronavirus crisis|publisher=[[Business Insider]]|accessdate=March 17, 2020}}</ref><br />
<br />
== Corporate affairs ==<br />
{{See also|Criticism of Microsoft|Internet censorship in China|Embrace, extend, and extinguish}}<br />
<br />
=== Board of directors ===<br />
The company is run by a [[board of directors]] made up of mostly company outsiders, as is customary for publicly traded companies. Members of the board of directors as of January 2018 are [[Bill Gates]], [[Satya Nadella]], [[Reid Hoffman]], Hugh Johnston, Teri List-Stoll, [[Charles Noski]], [[Helmut Panke]], [[Sandi Peterson]], [[Penny Pritzker]], [[Charles Scharf]], [[Arne Sorenson]], [[John W. Stanton]], [[John W. Thompson]] and [[Padmasree Warrior]].<ref>{{Cite press release |url=https://www.microsoft.com/en-us/Investor/corporate-governance/board-of-directors.aspx |title=Microsoft Board of Directors |work=Microsoft News Center |publisher=Microsoft |access-date=July 28, 2019 |archive-url=https://web.archive.org/web/20190722145514/https://www.microsoft.com/en-us/Investor/corporate-governance/board-of-directors.aspx |archive-date=July 22, 2019 |url-status=live}}</ref> Board members are elected every year at the annual shareholders' meeting using a majority vote system. There are five committees within the board which oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Finance Committee, which handles financial matters such as proposing mergers and acquisitions; the Governance and Nominating Committee, which handles various corporate matters including nomination of the board; and the Antitrust Compliance Committee, which attempts to prevent company practices from violating [[Competition law|antitrust]] laws.<ref>{{Cite web |title=Microsoft Corporation Corporate Governance Guidelines |url=https://www.microsoft.com/about/companyinformation/corporategovernance/guidelines.mspx |publisher=Microsoft |date=July 1, 2009 |access-date=July 18, 2010 |archive-url=https://web.archive.org/web/20100410160421/http://www.microsoft.com/about/companyinformation/corporategovernance/guidelines.mspx |archive-date=April 10, 2010 |url-status=dead}}</ref><br />
<br />
On March 13, 2020, Gates announced that he is leaving the board of directors of Microsoft and [[Berkshire Hathaway]] in order to focus more on his philanthropic efforts. According to Aaron Tilley of ''[[The Wall Street Journal]]'' this is "marking the biggest boardroom departure in the tech industry since the death of longtime rival and Apple Inc. co-founder [[Steve Jobs]]."<ref>https://www.wsj.com/articles/bill-gates-to-leave-boards-of-microsoft-and-berkshire-hathaway-11584135172</ref><br />
<br />
=== Financial ===<br />
[[File:Microsoft 5-Year Stock History.svg|upright=1.6|thumb|Five year history graph of {{NASDAQ|MSFT}} stock on July 17, 2013<ref>{{Cite web |url=http://zenobank.com/index.php?symbol=MSFT&page=quotesearch |archive-url=https://web.archive.org/web/20081030114740/http://zenobank.com/index.php?symbol=MSFT&page=quotesearch |url-status=dead |archive-date=October 30, 2008 |title=Five year history graph of (NASDAQ:MSFT) stock |work=ZenoBank |publisher=AlphaTrade |date=September 29, 2009 |access-date=September 29, 2009}}</ref>]]<br />
When Microsoft went public and launched its [[Initial public offering|Initial Public Offering]] (IPO) in 1986, the opening [[stock]] price was $21; after the [[trading day]], the price closed at $27.75. As of July 2010, with the company's nine [[stock split]]s, any IPO [[share (finance)|shares]] would be multiplied by 288; if one were to buy the IPO today, given the splits and other factors, it would cost about 9&nbsp;cents.<ref name="Allan 2001" />{{Rp|235–236|date=November 2012}}<ref>{{Cite web |url=http://blog.seattlepi.com/microsoft/archives/102018.asp |work=Seattle Post-Intelligencer |publisher=Hearst Seattle Media, LLC |date=March 14, 1986 |title=Microsoft stock is red hot on first trading day |last=Monkman |first=Carol Smith |page=B9 |access-date=July 18, 2010 |archive-url=https://web.archive.org/web/20100221224106/http://blog.seattlepi.com/microsoft/archives/102018.asp |archive-date=February 21, 2010 |url-status=live}}</ref><ref>{{Cite web |url=http://performance.morningstar.com/stock/performance-return.action?p=dividend_split_page&t=MSFT&region=USA&culture=en-US&s=SPYZ |title=MSFT stock performance and split info |publisher=Morningstar, Inc. |access-date=July 17, 2010 |archive-url=https://web.archive.org/web/20110510012046/http://performance.morningstar.com/stock/performance-return.action?p=dividend_split_page&t=MSFT&region=USA&culture=en-US&s=SPYZ |archive-date=May 10, 2011 |url-status=live}}</ref> The stock price peaked in 1999 at around $119 ($60.928, adjusting for splits).<ref name="stocksheet">{{Cite web |title=Microsoft stock price spreadsheet from Microsoft investor relations |url=http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls |format=xls |publisher=Microsoft |access-date=August 18, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20091010091835/http://download.microsoft.com/download/d/a/7/da7e8eca-4410-4475-a211-03327408b655/msftpricehist.xls |archivedate=October 10, 2009 |df=}}</ref> The company began to offer a [[dividend]] on January 16, 2003, starting at eight cents per share for the fiscal year followed by a dividend of sixteen cents per share the subsequent year, switching from yearly to quarterly dividends in 2005 with eight cents a share per quarter and a [[special dividend|special one-time payout]] of three dollars per share for the second quarter of the fiscal year.<ref name="stocksheet" /><ref name="dividendfaq">{{Cite web |title=Dividend Frequently Asked Questions |url=https://www.microsoft.com/msft/FAQ/dividend.mspx |publisher=Microsoft |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080720122305/http://www.microsoft.com/msft/FAQ/dividend.mspx |archive-date=July 20, 2008 |url-status=dead}}</ref> Though the company had subsequent increases in dividend payouts, the price of Microsoft's stock remained steady for years.<ref name="dividendfaq" /><ref>{{Cite web |title=Yahoo MSFT stock chart |url=https://finance.yahoo.com/q/bc?s=MSFT&t=my |publisher=Yahoo Finance |access-date=December 13, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080123064835/https://finance.yahoo.com/q/bc?s=MSFT&t=my |archivedate=January 23, 2008}}</ref><br />
<br />
[[Standard & Poor's]] and [[Moody's Investors Service]] have both given a AAA rating to Microsoft, whose assets were valued at $41&nbsp;billion as compared to only $8.5&nbsp;billion in unsecured debt. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25&nbsp;billion with relatively low borrowing rates compared to [[government bond]]s.<ref>{{cite news |url=https://www.reuters.com/article/2011/02/04/us-microsoft-bonds-idUSTRE7128EZ20110204 |title=Microsoft sells $2.25&nbsp;billion of debt at low rates |work=Reuters |date=February 4, 2011 |access-date=July 1, 2017 |archive-url=https://web.archive.org/web/20151107042216/http://www.reuters.com/article/2011/02/04/us-microsoft-bonds-idUSTRE7128EZ20110204 |archive-date=November 7, 2015 |url-status=live}}</ref> For the first time in 20 years [[Apple Inc.]] surpassed Microsoft in Q1 2011 quarterly profits and revenues due to a slowdown in PC sales and continuing huge losses in Microsoft's Online Services Division (which contains its search engine [[Bing (search engine)|Bing]]). Microsoft profits were $5.2&nbsp;billion, while Apple Inc. profits were $6&nbsp;billion, on revenues of $14.5&nbsp;billion and $24.7&nbsp;billion respectively.<ref>{{Cite web |first=Charles |last=Arthur |url=https://www.theguardian.com/technology/2011/apr/28/microsoft-falls-behind-apple |title=Microsoft falls behind Apple for first time in 20 years |website=[[TheGuardian.com|The Guardian]] |publisher=[[Guardian Media Group]] |date=April 28, 2011 |access-date=May 11, 2011 |location=London |archive-url=https://web.archive.org/web/20131019115501/http://www.theguardian.com/technology/2011/apr/28/microsoft-falls-behind-apple |archive-date=October 19, 2013 |url-status=live}}</ref> Microsoft's Online Services Division has been continuously loss-making since 2006 and in Q1 2011 it lost $726&nbsp;million. This follows a loss of $2.5&nbsp;billion for the year 2010.<ref>{{Cite web |last=MG Siegler Apr 29 |first=2011 |url=https://techcrunch.com/2011/04/29/microsoft-internet-bloodbath |title=When Will Microsoft's Internet Bloodbath End? |publisher=Techcrunch.com |date=April 29, 2011 |access-date=May 11, 2011 |archive-url=https://web.archive.org/web/20110510073301/http://techcrunch.com/2011/04/29/microsoft-internet-bloodbath/ |archive-date=May 10, 2011 |url-status=live}}</ref><br />
<br />
On July 20, 2012, Microsoft posted its first quarterly loss ever, despite earning record revenues for the quarter and fiscal year, with a net loss of $492&nbsp;million due to a [[Write-off#Writedown|writedown]] related to the advertising company [[aQuantive]], which had been acquired for $6.2&nbsp;billion back in 2007.<ref>{{Cite web |last=White |first=Martha |title=Microsoft reports first quarterly loss ever |url=http://marketday.msnbc.msn.com/_news/2012/07/19/12837611-microsoft-reports-first-quarterly-loss-ever?lite |access-date=July 20, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120720121702/http://marketday.msnbc.msn.com/_news/2012/07/19/12837611-microsoft-reports-first-quarterly-loss-ever?lite |archivedate=July 20, 2012}}</ref> As of January 2014, Microsoft's market capitalization stood at $314B,<ref>{{Cite web |title=Microsoft Overview |url=http://www.marketwatch.com/investing/stock/msft/ |publisher=Marketwatch |access-date=February 2, 2014 |archive-url=https://web.archive.org/web/20140202080137/http://www.marketwatch.com/investing/stock/msft |archive-date=February 2, 2014 |url-status=live}}</ref> making it the 8th largest company in the world by market capitalization.<ref>{{Cite web |title=Global Top 100 Companies |url=http://www.pwc.com/gx/en/audit-services/capital-market/publications/top100-market-capitalisation.jhtml |publisher=PWC |access-date=February 2, 2014 |archive-url=https://web.archive.org/web/20140212041605/http://www.pwc.com/gx/en/audit-services/capital-market/publications/top100-market-capitalisation.jhtml |archive-date=February 12, 2014 |url-status=live}}</ref> On November 14, 2014, Microsoft overtook [[ExxonMobil]] to become the second most-valuable company by market capitalization, behind only [[Apple Inc.]] Its total market value was over $410B&nbsp;— with the stock price hitting $50.04 a share, the highest since early 2000.<ref>{{Cite web |title=Microsoft Surpasses Exxon as 2nd Most Valuable Co. |url=https://www.nytimes.com/aponline/2014/11/14/business/ap-us-microsoft-no-2.html |publisher=AssociatedPress |access-date=November 14, 2014 |archive-url=https://web.archive.org/web/20150502160225/http://www.nytimes.com/aponline/2014/11/14/business/ap-us-microsoft-no-2.html |archive-date=May 2, 2015 |url-status=live}}</ref> In 2015, [[Reuters]] reported that Microsoft Corp had earnings abroad of $76.4&nbsp;billion which were untaxed by the [[Internal Revenue Service]]. Under U.S. law, corporations don't pay income tax on overseas profits until the profits are brought into the United States.<ref>{{Cite news |url=https://www.reuters.com/article/2014/04/09/us-usa-tax-offshore-idUSBREA3729V20140409 |title=Untaxed U.S. corporate profits held overseas top $2.1 trillion: study |newspaper=Reuters |date=April 9, 2014 |access-date=July 1, 2017 |archive-url=https://web.archive.org/web/20151114065547/http://www.reuters.com/article/2014/04/09/us-usa-tax-offshore-idUSBREA3729V20140409 |archive-date=November 14, 2015 |url-status=live}}</ref><br />
<br />
{| class="wikitable float-left" style="text-align: right;"<br />
!Year<br />
!Revenue<br />in mil. US$<ref name=":2">{{Cite web |url=https://www.microsoft.com/en-us/Investor/annual-reports.aspx |title=Microsoft Investor Relations&nbsp;— Annual Reports |website=www.microsoft.com |language=en |access-date=November 7, 2018 |archive-url=https://web.archive.org/web/20181107145159/https://www.microsoft.com/en-us/Investor/annual-reports.aspx |archive-date=November 7, 2018 |url-status=live}}</ref><br />
!Net income<br />in mil. US$<ref name=":2" /><br />
!Total Assets<br />in mil. US$<ref name=":2" /><br />
!Employees<ref name=":2" /><br />
|-<br />
| 2005<br />
| 39,788<br />
| 12,254<br />
| 70,815<br />
| 61,000<br />
|-<br />
| 2006<br />
| 44,282<br />
| 12,599<br />
| 69,597<br />
| 71,000<br />
|-<br />
| 2007<br />
| 51,122<br />
| 14,065<br />
| 63,171<br />
| 79,000<br />
|-<br />
| 2008<br />
| 60,420<br />
| 17,681<br />
| 72,793<br />
| 91,000<br />
|-<br />
| 2009<br />
| 58,437<br />
| 14,569<br />
| 77,888<br />
| 93,000<br />
|-<br />
| 2010<br />
| 62,484<br />
| 18,760<br />
| 86,113<br />
| 89,000<br />
|-<br />
| 2011<br />
| 69,943<br />
| 23,150<br />
| 108,704<br />
| 90,000<br />
|-<br />
| 2012<br />
| 73,723<br />
| 16,978<br />
| 121,271<br />
| 94,000<br />
|-<br />
| 2013<br />
| 77,849<br />
| 21,863<br />
| 142,431<br />
| 99,000<br />
|-<br />
| 2014<br />
| 86,833<br />
| 22,074<br />
| 172,384<br />
| 128,000<br />
|-<br />
| 2015<br />
| 93,580<br />
| 12,193<br />
| 174,472<br />
| 118,000<br />
|-<br />
| 2016<br />
| 91,154<br />
| 20,539<br />
| 193,468<br />
| 114,000<br />
|-<br />
| 2017<br />
| 96,571<br />
| 25,489<br />
| 250,312<br />
| 124,000<br />
|-<br />
| 2018<br />
| 110,360<br />
| 16,571<br />
| 258,848<br />
| 131,000<br />
|-<br />
| 2019<br />
| 125,843<br />
| 39,240<br />
| 286,556<br />
| 144,106<br />
|}<br />
In November 2018, the company won a $480&nbsp;million military contract with the U.S. government to bring [[augmented reality]] (AR) headset technology into the weapon repertoires of American soldiers. The two-year contract may result in follow-on orders of more than 100,000 headsets, according to documentation describing the bidding process. One of the contract's tag lines for the augmented reality technology seems to be its ability to enable "25 bloodless battles before the 1st battle", suggesting that actual combat training is going to be an essential aspect of the augmented reality headset capabilities.<ref>{{Cite news |url=https://techcrunch.com/2018/11/28/microsoft-wins-480m-military-contract-to-outfit-soldiers-with-hololens-ar-tech/ |title=Microsoft wins $480M military contract to outfit soldiers with HoloLens AR tech |work=TechCrunch |access-date=November 29, 2018 |language=en-US |archive-url=https://web.archive.org/web/20181129072828/https://techcrunch.com/2018/11/28/microsoft-wins-480m-military-contract-to-outfit-soldiers-with-hololens-ar-tech/ |archive-date=November 29, 2018 |url-status=live}}</ref><br />
<br />
=== Marketing ===<br />
[[File:Windows 8 Launch Event in Akihabara, Tokyo.jpg|thumb|[[Windows 8]] Launch Event in [[Akihabara]], Tokyo on October 25, 2012]]<br />
In 2004, Microsoft commissioned research firms to do independent studies comparing the [[total cost of ownership]] (TCO) of [[Windows Server 2003]] to [[Linux]]; the firms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company (i.e. lower TCO).<ref>{{Cite web |url=http://www.seattlepi.com/business/158237_msftresearch27.html |title=Studies on Linux help their patron: Microsoft |last=Bishop |first=Todd |work=Seattle Post-Intelligencer |publisher=Hearst Seattle Media, LLC |date=January 27, 2004 |access-date=July 16, 2010 |archive-url=https://web.archive.org/web/20101205010533/http://www.seattlepi.com/business/158237_msftresearch27.html |archive-date=December 5, 2010 |url-status=live}}</ref> This spurred a wave of related studies; a study by the [[Yankee Group]] concluded that upgrading from one version of Windows Server to another costs a fraction of the [[switching barriers|switching costs]] from Windows Server to Linux, although companies surveyed noted the increased security and reliability of Linux servers and concern about being locked into using Microsoft products.<ref>{{Cite web |url=http://www.microsoft-watch.com/content/operating_systems/yankee_independently_pits_windows_tco_vs_linux_tco.html |archive-url=https://archive.today/20130104134612/http://www.microsoft-watch.com/content/operating_systems/yankee_independently_pits_windows_tco_vs_linux_tco.html |url-status=dead |archive-date=January 4, 2013 |title=Yankee Independently Pits Windows TCO vs. Linux TCO |last=Foley |first=Mary Jo |work=eWeek |date=March 24, 2004 |access-date=July 14, 2010}}</ref> Another study, released by the [[Open Source Development Labs]], claimed that the Microsoft studies were "simply outdated and one-sided" and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons.<ref>{{Cite web |url=http://www.vnunet.com/vnunet/news/2150210/linux-fans-hit-back-microsoft |title=Linux fans hit back at Microsoft TCO claims |last=Jaques |first=Robert |work=vnunet.com |date=February 13, 2006 |access-date=August 18, 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20080724013740/http://www.vnunet.com/vnunet/news/2150210/linux-fans-hit-back-microsoft |archivedate=July 24, 2008 |df=}}</ref><br />
<br />
As part of the "Get the Facts" campaign, Microsoft highlighted the [[.NET Framework]] trading platform that it had developed in partnership with [[Accenture]] for the [[London Stock Exchange]], claiming that it provided "[[High availability|five nines]]" reliability. After suffering extended downtime and unreliability<ref>{{cite news |url=https://www.telegraph.co.uk/finance/markets/4676369/Seven-hour-LSE-blackout-caused-by-double-glitch.html |newspaper=[[The Daily Telegraph|The Telegraph]] |title=Seven-hour LSE blackout caused by double glitch |first=Rowena |last=Mason |date=September 10, 2008 |location=London |access-date=April 3, 2018 |archive-url=https://web.archive.org/web/20171225225348/http://www.telegraph.co.uk/finance/markets/4676369/Seven-hour-LSE-blackout-caused-by-double-glitch.html |archive-date=December 25, 2017 |url-status=live}}</ref><ref>{{Cite news |work=[[BBC News Online]] |publisher=BBC |url=http://news.bbc.co.uk/1/hi/business/8380607.stm |title=London Stock Exchange trading hit by technical glitch |date=November 26, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20130726144134/http://news.bbc.co.uk/1/hi/business/8380607.stm |archive-date=July 26, 2013 |url-status=live}}</ref> the London Stock Exchange announced in 2009 that it was planning to drop its Microsoft solution and switch to a Linux-based one in 2010.<ref>{{Cite web |publisher=ITWire |url=http://www.itwire.com/opinion-and-analysis/the-linux-distillery/28359-london-stock-exchange-gets-the-facts-and-dumps-windows-for-linux |title=London Stock Exchange gets the facts and dumps Windows for Linux |first=David M. |last=Williams |date=October 8, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20110716005714/http://www.itwire.com/opinion-and-analysis/the-linux-distillery/28359-london-stock-exchange-gets-the-facts-and-dumps-windows-for-linux |archive-date=July 16, 2011 |url-status=live}}</ref><ref>{{Cite web |publisher=[[Slashdot]] |url=http://linux.slashdot.org/story/09/10/06/1742203/London-Stock-Exchange-Rejects-NET-For-Open-Source |title=London Stock Exchange Rejects .NET For Open Source |date=October 6, 2009 |access-date=September 30, 2010 |archive-url=https://web.archive.org/web/20110811012038/http://linux.slashdot.org/story/09/10/06/1742203/London-Stock-Exchange-Rejects-NET-For-Open-Source |archive-date=August 11, 2011 |url-status=live}}</ref><br />
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In 2012, Microsoft hired a political pollster named Mark Penn, whom ''The New York Times'' called "famous for bulldozing" his political opponents<ref>{{Cite web |url=https://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?_r=0 |work=The New York Times |first1=Nick |last1=Wingfield |title=Microsoft Battles Google by Hiring Political Brawler Mark Penn |date=December 14, 2012 |access-date=February 19, 2017 |archive-url=https://web.archive.org/web/20170312135416/http://www.nytimes.com/2012/12/15/technology/microsoft-battles-google-by-hiring-political-brawler-mark-penn.html?_r=0 |archive-date=March 12, 2017 |url-status=live}}</ref> as Executive Vice-President, Advertising and Strategy. Penn created a series of negative advertisements targeting one of Microsoft's chief competitors, [[Google]]. The advertisements, called "[[Scroogled]]", attempt to make the case that Google is "screwing" consumers with search results rigged to favor Google's paid advertisers, that [[Gmail]] violates the privacy of its users to place ad results related to the content of their emails and shopping results, which favor Google products. Tech publications like TechCrunch have been highly critical of the advertising campaign,<ref>{{cite news |url=https://techcrunch.com/2013/02/10/scroogled-why-so-negative-microsoft/ |title=Scroogled: Why So Negative, Microsoft? |work=TechCrunch |date=February 10, 2013 |access-date=April 18, 2014 |archive-url=https://web.archive.org/web/20140317120624/http://techcrunch.com/2013/02/10/scroogled-why-so-negative-microsoft/ |archive-date=March 17, 2014 |url-status=live}}</ref> while Google employees have embraced it.<ref>{{Cite web |url=https://www.forbes.com/sites/kashmirhill/2013/11/21/googlers-love-microsofts-scroogled-gear-mug-and-shirts-sell-out/ |title=Googlers Love Microsoft's 'Scroogled' Gear. Mug and Shirts Sell Out. |first=Kashmir |last=Hill |date=November 21, 2013 |work=Forbes |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20170729205754/https://www.forbes.com/sites/kashmirhill/2013/11/21/googlers-love-microsofts-scroogled-gear-mug-and-shirts-sell-out/ |archive-date=July 29, 2017 |url-status=live}}</ref><br />
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=== Layoffs ===<br />
{{Main|Criticism of Microsoft}}<br />
In July 2014, Microsoft announced plans to lay off 18,000 employees. Microsoft employed 127,104 people as of June 5, 2014, making this about a 14 percent reduction of its workforce as the biggest Microsoft lay off ever. This included 12,500 professional and factory personnel. Previously, Microsoft had eliminated 5,800 jobs in 2009 in line with the [[Great Recession]] of 2008–2017.<ref>{{Cite web |url=http://www.thejakartapost.com/news/2014/07/17/microsoft-cut-18000-jobs-over-next-year.html |title=Microsoft to cut up to 18,000 jobs over next year |date=July 17, 2014 |access-date=July 17, 2014 |archive-url=https://web.archive.org/web/20140727205526/http://www.thejakartapost.com/news/2014/07/17/microsoft-cut-18000-jobs-over-next-year.html |archive-date=July 27, 2014 |url-status=live}}</ref><ref>{{Cite web |title=Microsoft Layoffs Greater Than Expected: Up to 18,000 Jobs Being Cut |url=http://www.gamespot.com/articles/microsoft-layoffs-greater-than-expected-up-to-18-0/1100-6421171/ |publisher=Gamespot |access-date=August 10, 2014 |date=July 17, 2014 |archive-url=https://web.archive.org/web/20140722064908/http://www.gamespot.com/articles/microsoft-layoffs-greater-than-expected-up-to-18-0/1100-6421171/ |archive-date=July 22, 2014 |url-status=live}}</ref> In September 2014, Microsoft laid off 2,100 people, including 747 people in the Seattle–Redmond area, where the company is headquartered. The firings came as a second wave of the layoffs that were previously announced. This brought the total number to over 15,000 out of the 18,000 expected cuts.<ref>By Alex Wilhelm, TechCrunch. "[https://techcrunch.com/2014/09/18/microsoft-pulls-the-trigger-on-2100-more-layoffs/Microsoft Lays Off 2,100 More Employees]." September 18, 2014. September 18, 2014.</ref> In October 2014, Microsoft revealed that it was almost done with the elimination of 18,000 employees, which was its largest-ever layoff sweep.<ref>{{Cite web |last1=Perez |first1=Juan Carlos |title=Microsoft is 'almost' done with its largest-ever layoff sweep |url=http://www.computerworld.com/article/2840872/microsoft-is-almost-done-with-its-largest-ever-layoff-sweep.html |website=[[Computerworld]] |publisher=[[International Data Group]] |date=October 29, 2014 |access-date=November 10, 2014 |archive-url=https://web.archive.org/web/20141104135846/http://www.computerworld.com/article/2840872/microsoft-is-almost-done-with-its-largest-ever-layoff-sweep.html |archive-date=November 4, 2014 |url-status=live}}</ref> In July 2015, Microsoft announced another 7,800 job cuts in the next several months.<ref>{{Cite web |url=https://www.engadget.com/2015/07/08/microsoft-job-cuts-2015/ |title=Microsoft plans 7,800 layoffs, $7.8 billion Nokia write-down |first=Aaron |last=Souppouris |access-date=July 8, 2014 |archive-url=https://web.archive.org/web/20150711025745/http://www.engadget.com/2015/07/08/microsoft-job-cuts-2015/ |archive-date=July 11, 2015 |url-status=live}}</ref> In May 2016, Microsoft announced another 1,850 job cuts mostly in (Nokia) mobile phone division. As a result, the company will record an impairment and restructuring charge of approximately $950&nbsp;million, of which approximately $200&nbsp;million will relate to severance payments.<ref>{{Cite web |url=http://www.prnewswire.com/news-releases/microsoft-announces-streamlining-of-smartphone-hardware-business-300274560.html |title=Microsoft announces streamlining of smartphone hardware business |first=Microsoft |last=Corp. |publisher= |access-date=November 8, 2016 |archive-url=https://web.archive.org/web/20161202052847/http://www.prnewswire.com/news-releases/microsoft-announces-streamlining-of-smartphone-hardware-business-300274560.html |archive-date=December 2, 2016 |url-status=live}}</ref><br />
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=== United States government ===<br />
{{Main|Criticism of Microsoft}}<br />
Microsoft provides information about reported bugs in their software to intelligence agencies of the United States government, prior to the public release of the fix. A Microsoft spokesperson has stated that the corporation runs several programs that facilitate the sharing of such information with the U.S. government.<ref>{{Cite web |url=https://www.bloomberg.com/news/2013-06-14/u-s-agencies-said-to-swap-data-with-thousands-of-firms.html |title=U.S. Agencies Said to Swap Data With Thousands of Firms |work=Bloomberg |access-date=March 10, 2017 |archive-url=https://web.archive.org/web/20150112075940/http://www.bloomberg.com/news/2013-06-14/u-s-agencies-said-to-swap-data-with-thousands-of-firms.html |archive-date=January 12, 2015 |url-status=live}}</ref> Following media reports about [[PRISM (surveillance program)|PRISM]], NSA's massive electronic [[Mass surveillance|surveillance program]], in May 2013, several technology companies were identified as participants, including Microsoft.<ref>{{Cite web |first=Ryan W. |last=Neal |title=Snowden Reveals Microsoft PRISM Cooperation: Helped NSA Decrypt Emails, Chats, Skype Conversations |url=http://www.ibtimes.com/snowden-reveals-microsoft-prism-cooperation-helped-nsa-decrypt-emails-chats-skype-conversations |work=[[International Business Times]] |date=July 11, 2013 |access-date=November 15, 2013 |archive-url=https://web.archive.org/web/20131203124001/http://www.ibtimes.com/snowden-reveals-microsoft-prism-cooperation-helped-nsa-decrypt-emails-chats-skype-conversations |archive-date=December 3, 2013 |url-status=live}}</ref> According to leaks of said program, Microsoft joined the PRISM program in 2007.<ref>{{Cite web |last1=Greenwald |first1=Glenn |last2=MacAskill |first2=Ewen |title=NSA Prism program taps in to user data of Apple, Google and others |date=June 7, 2013 |work=[[The Guardian]] |publisher=Guardian News and Media Limited |url=https://www.theguardian.com/world/2013/jun/06/us-tech-giants-nsa-data |access-date=April 26, 2014 |archive-url=https://web.archive.org/web/20060818114650/http://www.guardian.co.uk/world/2013/jun/06/us-tech-giants-nsa-data |archive-date=August 18, 2006 |url-status=live}}</ref> However, in June 2013, an official statement from Microsoft flatly denied their participation in the program: {{Quote | style=font-size:100% | text="We provide customer data only when we receive a legally binding order or subpoena to do so, and never on a voluntary basis. In addition we only ever comply with orders for requests about specific accounts or identifiers. If the government has a broader voluntary national security program to gather customer data, we don't participate in it."<ref>{{Cite web |last1=Johnson |first1=Kevin |last2=Martin |first2=Scott |last3=O'Donnell |first3=Jayne |last4=Winter |first4=Michael |title=Reports: NSA Siphons Data from 9 Major Net Firms |url=https://www.usatoday.com/story/news/2013/06/06/nsa-surveillance-internet-companies/2398345/ |access-date=June 6, 2013 |work=[[USA Today]] |date=June 15, 2013 |archive-url=https://web.archive.org/web/20130607113440/http://www.usatoday.com/story/news/2013/06/06/nsa-surveillance-internet-companies/2398345/ |archive-date=June 7, 2013 |url-status=live |df=mdy-all}}</ref>}}<br />
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During the first six months in 2013, Microsoft had received requests that affected between 15,000 and 15,999 accounts.<ref>{{Cite web |title=Microsoft, Facebook, Google and Yahoo release US surveillance requests |url=https://www.theguardian.com/world/2014/feb/03/microsoft-facebook-google-yahoo-fisa-surveillance-requests |work=[[The Guardian]] |date=February 3, 2014 |access-date=December 12, 2016 |archive-url=https://web.archive.org/web/20170106175615/https://www.theguardian.com/world/2014/feb/03/microsoft-facebook-google-yahoo-fisa-surveillance-requests |archive-date=January 6, 2017 |url-status=live}}</ref> In December 2013, the company made statement to further emphasize the fact that they take their customers' privacy and [[Information privacy|data protection]] very seriously, even saying that "government snooping potentially now constitutes an "[[advanced persistent threat]]," alongside sophisticated malware and cyber attacks".<ref>{{Cite web |last1=Smith |first1=Brad |title=Protecting customer data from government snooping |url=http://blogs.microsoft.com/blog/2013/12/04/protecting-customer-data-from-government-snooping/ |website=The Official Microsoft Blog |access-date=January 1, 2015 |date=December 4, 2013 |archive-url=https://web.archive.org/web/20141224072247/http://blogs.microsoft.com/blog/2013/12/04/protecting-customer-data-from-government-snooping/ |archive-date=December 24, 2014 |url-status=live}}</ref> The statement also marked the beginning of three-part program to enhance Microsoft's encryption and transparency efforts. On July 1, 2014, as part of this program they opened the first (of many) Microsoft Transparency Center, that provides "participating governments with the ability to review [[source code]] for our key products, assure themselves of their software integrity, and confirm there are no "[[Backdoor (computing)|back doors]]."<ref>{{Cite web |last1=Thomlinson |first1=Matt |title=Advancing our encryption and transparency efforts |url=http://blogs.microsoft.com/on-the-issues/2014/07/01/advancing-our-encryption-and-transparency-efforts/ |website=Microsoft on the Issues |access-date=January 1, 2015 |date=July 1, 2014 |archive-url=https://web.archive.org/web/20150101183639/http://blogs.microsoft.com/on-the-issues/2014/07/01/advancing-our-encryption-and-transparency-efforts/ |archive-date=January 1, 2015 |url-status=live}}</ref> Microsoft has also argued that the [[United States Congress]] should enact strong privacy regulations to protect consumer data.<ref>{{Cite web |last1=Heiner |first1=David |title=Request for Comment: Big Data and Consumer Privacy in the Internet Economy |url=http://www.ntia.doc.gov/files/ntia/microsoft.pdf |website=National Telecommunications and Information Administration |publisher=Microsoft |access-date=August 12, 2014 |archive-url=https://web.archive.org/web/20140814113914/http://www.ntia.doc.gov/files/ntia/microsoft.pdf |archive-date=August 14, 2014 |url-status=live}}</ref><br />
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In April 2016, the company [[Microsoft v. United States (2016)|sued the U.S. government]], arguing that secrecy orders were preventing the company from disclosing warrants to customers in violation of the company's and customers' rights. Microsoft argued that it was unconstitutional for the government to indefinitely ban Microsoft from informing its users that the government was requesting their emails and other documents, and that the [[Fourth Amendment to the United States Constitution|Fourth Amendment]] made it so people or businesses had the right to know if the government searches or seizes their property. On October 23, 2017, Microsoft said it would drop the lawsuit as a result of a policy change by the [[United States Department of Justice]] (DoJ). The DoJ had "changed data request rules on alerting Internet users about agencies accessing their information."<br />
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== Corporate identity ==<br />
=== Corporate culture ===<br />
Technical reference for developers and articles for various Microsoft magazines such as ''Microsoft Systems Journal'' (MSJ) are available through the [[Microsoft Developer Network]] (MSDN). MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software.<ref>{{Cite web |url=http://msdn.microsoft.com/en-us/ms123402.aspx?missingurl=%2fsubscriptions%2ffaq%2fdefault.aspx |publisher=Microsoft |title=MSDN Subscription FAQ |access-date=July 3, 2006 |archive-url=https://web.archive.org/web/20090112083150/http://msdn.microsoft.com/en-us/ms123402.aspx?missingurl=%2Fsubscriptions%2Ffaq%2Fdefault.aspx |archive-date=January 12, 2009 |url-status=live}}</ref><ref>{{Cite web |url=https://www.microsoft.com/msj/ |title=Microsoft Systems Journal Homepage |publisher=Microsoft |date=April 15, 2004 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080725152056/http://www.microsoft.com/msj/ |archive-date=July 25, 2008 |url-status=dead}}</ref> In April 2004 Microsoft launched a community site for developers and users, titled [[Channel 9 (Microsoft)|Channel 9]], that provides a [[wiki]] and an [[Internet forum]].<ref>{{Cite web |last=Hobson |first=Neville |url=http://www.webpronews.com/topnews/2005/04/11/microsofts-channel-and-cultural-rules |title=Microsoft's Channel 9 And Cultural Rules |work=WebProNews |publisher=iEntry Inc |date=April 11, 2005 |access-date=July 3, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20080420185313/http://www.webpronews.com/topnews/2005/04/11/microsofts-channel-and-cultural-rules |archivedate=April 20, 2008}}</ref> Another community site that provides daily [[Podcast#Video podcasts|videocasts]] and other services, On10.net, launched on March 3, 2006.<ref>{{Cite web |url=http://www.On10.net |title=On10.net homepage |publisher=Microsoft |access-date=May 4, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20060428070407/http://www.on10.net/ |archivedate=April 28, 2006}}</ref> Free technical support is traditionally provided through online [[Usenet]] newsgroups, and [[CompuServe]] in the past, monitored by Microsoft employees; there can be several newsgroups for a single product. Helpful people can be elected by peers or Microsoft employees for [[Microsoft Most Valuable Professional]] (MVP) status, which entitles them to a sort of special social status and possibilities for awards and other benefits.<ref>{{Cite news |url=https://www.boston.com/business/globe/articles/2005/06/13/somehow_usenet_lumbers_on/ |title=Somehow, Usenet lumbers on |last=Bray |first=Hiawatha |date=June 13, 2005 |access-date=July 3, 2006 |work=The Boston Globe |url-status=dead |archiveurl=https://web.archive.org/web/20090322135139/http://www.boston.com/business/globe/articles/2005/06/13/somehow_usenet_lumbers_on |archivedate=March 22, 2009}}</ref><br />
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Noted for its internal [[lexicon]], the expression "[[eating your own dog food]]" is used to describe the policy of using pre-release and beta versions of products inside Microsoft in an effort to test them in "real-world" situations.<ref>{{Cite web |title=Microsoft tests its own dog food |url=http://news.zdnet.com/2100-3513_22-5047467.html |archiveurl=https://web.archive.org/web/20070108214545/http://news.zdnet.com/2100-3513_22-5047467.html |archivedate=January 8, 2007 |work=[[ZDNet]] |publisher=[[CBS Interactive]] |date=July 21, 2003 |access-date=October 9, 2005}}</ref> This is usually shortened to just "dog food" and is used as noun, verb, and adjective. Another bit of [[jargon]], [[FYIFV]] or FYIV ("Fuck You, I'm [Fully] Vested"), is used by an employee to indicate they are [[financial independence|financially independent]] and can avoid work anytime they wish.<ref>{{Cite journal |last=Heilemann |first=John |authorlink=John Heilemann |title=The Truth, The Whole Truth, and Nothing But The Truth |url=https://www.wired.com/2000/11/microsoft-7/ |journal=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |date=November 2000 |access-date=September 30, 2007 |url-status=live |archiveurl=https://web.archive.org/web/20080724133013/http://www.wired.com/wired/archive/8.11/microsoft_pr.html |archivedate=July 24, 2008}}</ref> The company is also known for its hiring process, mimicked in other organizations and dubbed the "[[Microsoft interview]]", which is notorious for off-the-wall questions such as "Why is a [[manhole cover]] round?".<ref>{{Cite web |url=http://g4tv.com/screensavers/features/6282/square_manhole_covers_and_crazy_questions.html |title=Square Manhole Covers and Crazy Questions |work=G4TV.com |last=Poundstone |first=William |date=May 21, 2003 |access-date=July 1, 2006 |url-status=dead |archiveurl=https://web.archive.org/web/20051114175326/http://www.g4tv.com/screensavers/features/6282/Square_Manhole_Covers_and_Crazy_Questions.html |archivedate=November 14, 2005}}</ref><br />
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Microsoft is an outspoken opponent of the cap on [[H-1B visa]]s, which allow companies in the U.S. to employ certain foreign workers. Bill Gates claims the cap on H1B visas makes it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap" in 2005.<ref>{{Cite web |url=http://www.internetnews.com/bus-news/article.php/3500986 |title=Gates Rakes Congress on H1B Visa Cap |last=Mark |first=Roy |work=internetnews.com |date=April 27, 2005 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080610153421/http://www.internetnews.com/bus-news/article.php/3500986 |archive-date=June 10, 2008 |url-status=live}}</ref> Critics of H1B visas argue that relaxing the limits would result in increased unemployment for U.S. citizens due to H1B workers working for lower salaries.<ref>{{Cite web |url=https://www.npr.org/templates/story/story.php?storyId=88154016 |title=Bill Gates Targets Visa Rules for Tech Workers |work=NPR |date=March 12, 2008 |access-date=July 6, 2010 |archive-url=https://web.archive.org/web/20100424010916/http://www.npr.org/templates/story/story.php?storyId=88154016 |archive-date=April 24, 2010 |url-status=live}}</ref> The [[Human Rights Campaign]] Corporate Equality Index, a report of how progressive the organization deems company policies towards [[LGBT]] employees, rated Microsoft as 87% from 2002 to 2004 and as 100% from 2005 to 2010 after they allowed gender expression.<ref>{{Cite web |title=Corporate Equality Index Archive |url=http://www.hrc.org/about_us/7115.htm |publisher=Human Rights Campaign Foundation |access-date=July 17, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100703003315/http://www.hrc.org/about_us/7115.htm |archivedate=July 3, 2010}}</ref><br />
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In August 2018, Microsoft implemented a policy for all companies providing subcontractors to require 12 weeks of paid parental leave to each employee. This expands on the former requirement from 2015 requiring 15 days of paid vacation and sick leave each year.<ref>{{Cite news |last1=Dreyfuss |first1=Emily |title=Will Others Follow Microsoft's Lead on Paid Parental Leave? |url=https://www.wired.com/story/will-others-follow-microsoft-on-paid-parental-leave/ |access-date=September 1, 2018 |publisher=WIRED |date=August 31, 2018 |archive-url=https://web.archive.org/web/20180901114448/https://www.wired.com/story/will-others-follow-microsoft-on-paid-parental-leave/ |archive-date=September 1, 2018 |url-status=live}}</ref> In 2015, Microsoft established its own parental leave policy to allow 12 weeks off for parental leave with an additional 8 weeks for the parent who gave birth.<ref>{{cite web |last1=Kastrenakes |first1=Jacob |title=Microsoft says its US contractors must offer paid parental leave |url=https://www.theverge.com/2018/8/31/17806726/microsoft-supplier-paid-parental-leave-requirement |access-date=September 1, 2018 |website=The Verge |date=August 31, 2018 |archive-url=https://web.archive.org/web/20180901155850/https://www.theverge.com/2018/8/31/17806726/microsoft-supplier-paid-parental-leave-requirement |archive-date=September 1, 2018 |url-status=live}}</ref><br />
<br />
=== Environment ===<br />
In 2011, [[Greenpeace]] released a report rating the top ten big brands in [[cloud computing]] on their sources of electricity for their [[data center]]s. At the time, data centers consumed up to 2% of all global electricity and this amount was projected to increase. [[Phil Radford]] of Greenpeace said "we are concerned that this new explosion in electricity use could lock us into old, polluting energy sources instead of the clean energy available today,"<ref>{{Cite web |publisher=[[Greenpeace]] |url=http://www.greenpeace.org/international/Global/international/publications/climate/2011/Cool%20IT/dirty-data-report-greenpeace.pdf |title=Dirty Data Report Card |access-date=August 22, 2013 |archive-url=https://web.archive.org/web/20130910205409/http://www.greenpeace.org/international/Global/international/publications/climate/2011/Cool%20IT/dirty-data-report-greenpeace.pdf |archive-date=September 10, 2013 |url-status=live}}</ref> and called on "Amazon, Microsoft and other leaders of the information-technology industry must embrace clean energy to power their cloud-based data centers."<ref>[http://seattletimes.com/html/opinion/2018176038_guest10radford.html "Amazon, Microsoft: Let's keep 'the cloud' clean"] {{Webarchive|url=https://web.archive.org/web/20131204074032/http://seattletimes.com/html/opinion/2018176038_guest10radford.html |date=December 4, 2013}}, Phil Radford</ref> In 2013, Microsoft agreed to buy power generated by a Texas wind project to power one of its data centers.<ref>[https://www.theguardian.com/environment/2013/nov/04/microsoft-wind-powered-data-centre "Microsoft looks to boost eco credentials with wind-powered data centre"] {{Webarchive|url=https://web.archive.org/web/20170106175010/https://www.theguardian.com/environment/2013/nov/04/microsoft-wind-powered-data-centre |date=January 6, 2017}}, Suzanne Goldenberg</ref> Microsoft is ranked on the 17th place in [[Greenpeace]]'s ''Guide to Greener Electronics'' (16th Edition) that ranks 18 electronics manufacturers according to their policies on toxic chemicals, recycling and climate change.<ref>{{Cite web |url=http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/Previous-Edition-October-2010/ |title=Guide to Greener Electronics&nbsp;– Greenpeace International (16th Edition) |publisher=Greenpeace International |access-date=April 3, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120331130430/http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Guide-to-Greener-Electronics/Previous-Edition-October-2010/ |archivedate=March 31, 2012}}</ref> Microsoft's timeline for phasing out [[brominated flame retardant]] (BFRs) and [[phthalate]]s in all products is 2012 but its commitment to phasing out [[Polyvinyl chloride|PVC]] is not clear. As of January 2011, it has no products that are completely free from PVC and BFRs.<ref>{{Cite web |url=http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Microsoft.pdf |title=Ranking tables October 2010&nbsp;– Greenpeace International |publisher=Greenpeace International |access-date=January 24, 2011 |archive-url=https://web.archive.org/web/20110128162332/http://www.greenpeace.org/international/Global/international/publications/toxics/2010/version16/Ranking%20tables%20Oct%202010-Microsoft.pdf |archive-date=January 28, 2011 |url-status=live}}</ref><br />
<br />
Microsoft's main U.S. campus received a silver certification from the [[Leadership in Energy and Environmental Design]] (LEED) program in 2008, and it installed over 2,000 [[solar panel]]s on top of its buildings at its [[Silicon Valley]] campus, generating approximately 15 percent of the total energy needed by the facilities in April 2005.<ref name="news1">{{Cite web |url=http://news.cnet.com/Microsoft-vs.-Google-Whos-greener/2100-1022_3-6080297.html?tag=mncol;txt |title=Microsoft vs. Google: Who's greener? |work=CNET |publisher=CBS Interactive |last=Mills |first=Elinor |date=June 6, 2008 |access-date=July 3, 2010}}</ref> Microsoft makes use of alternative forms of transit. It created one of the world's largest private bus systems, the "Connector", to transport people from outside the company; for on-campus transportation, the "Shuttle Connect" uses a large fleet of hybrid cars to save fuel. The company also subsidizes regional [[public transport]], provided by [[Sound Transit]] and [[King County Metro]], as an incentive.<ref name="news1" /><ref>{{Cite web |url=https://www.microsoft.com/environment/our_commitment/articles/alternative_commuting.aspx |title=Fostering Alternative Ways to Commute at Microsoft |publisher=Microsoft |archiveurl=https://web.archive.org/web/20080501154211/http://www.microsoft.com/environment/our_commitment/articles/alternative_commuting.aspx |archivedate=May 1, 2008}}</ref> In February 2010 however, Microsoft took a stance against adding additional public transport and [[high-occupancy vehicle lane|high-occupancy vehicle]] (HOV) lanes to the [[Washington State Route 520|State Route 520]] and [[Evergreen Point Floating Bridge|its floating bridge]] connecting Redmond to Seattle; the company did not want to delay the construction any further.<ref>{{Cite web |url=http://www.king5.com/news/Microsofts-big-520-advertisement-85031317.html |work=King5 Television News |title=Seattle hires consultant to look at 520 bridge plan |date=February 23, 2010 |access-date=July 3, 2010 |url-status=dead |archiveurl=https://web.archive.org/web/20100226123840/http://www.king5.com/news/Microsofts-big-520-advertisement-85031317.html |archivedate=February 26, 2010 |df=}}</ref> Microsoft was ranked number 1 in the list of the World's Best Multinational Workplaces by the Great Place to Work Institute in 2011.<ref>{{Cite web |url=http://seattletimes.nwsource.com/html/microsoftpri0/2016631709_microsoft_named_best_multinational_workplace_by_gr.html |title=Microsoft Pri0 &#124; Microsoft named best multinational workplace |publisher=Seattle Times Newspaper |date=October 28, 2011 |access-date=November 3, 2011 |first=Janet I. |last=Tu |archive-url=https://web.archive.org/web/20120711115601/http://seattletimes.nwsource.com/html/microsoftpri0/2016631709_microsoft_named_best_multinational_workplace_by_gr.html |archive-date=July 11, 2012 |url-status=live}}</ref> In January 2020, the company promised to remove from the environment all of the carbon that it has emitted since its foundation in 1975.<ref>{{Cite web|url=https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-carbon-negative-by-2030/|title=Microsoft will be carbon negative by 2030|last=|first=|date=Jan 16, 2020|website=Official Microsoft Blog|url-status=live|archive-url=|archive-date=|access-date=}}</ref><br />
<br />
Microsoft donates to politicians who deny climate change including [[Jim Inhofe]].<ref>{{Cite web|url=https://popular.info/p/these-corporations-are-quietly-bankrolling|title=These corporations are quietly bankrolling Congress' top climate denier|last=Legum|first=Judd|website=popular.info|access-date=February 7, 2020}}</ref><br />
<br />
=== Headquarters ===<br />
[[File:Aerial Microsoft West Campus August 2009.jpg|thumb|The west campus of the [[Microsoft Redmond campus]]]]<br />
The corporate headquarters, informally known as the [[Microsoft Redmond campus]], is located at One Microsoft Way in Redmond, Washington. Microsoft initially moved onto the grounds of the campus on February 26, 1986, weeks before the company went public on March 13. The headquarters has since experienced multiple expansions since its establishment. It is estimated to encompass over 8&nbsp;million ft<sup>2</sup> (750,000&nbsp;m<sup>2</sup>) of office space and 30,000–40,000 employees.<ref>[https://www.microsoft.com/presspass/inside_ms.mspx Fast Facts About Microsoft] {{Webarchive|url=https://web.archive.org/web/20070809015659/http://www.microsoft.com/presspass/inside_ms.mspx |date=August 9, 2007}}. Microsoft.com. Retrieved on August 25, 2013.</ref> Additional offices are located in [[Bellevue, Washington|Bellevue]] and [[Issaquah, Washington]] (90,000 employees worldwide). The company is planning to upgrade its Mountain View, California, campus on a grand scale. The company has occupied this campus since 1981. In 2016, the company bought the 32-acre campus, with plans to renovate and expand it by 25%.<ref>{{Cite news |title=Microsoft To Buy, Expand Mountain View Campus |url=https://www.bisnow.com/silicon-valley/news/office/microsoft-to-buy-expand-mountain-view-campus-54959 |first=Allison |last=Nagel |work=[[Bisnow Media]] |date=January 25, 2016 |access-date=February 3, 2019 |archive-url=https://web.archive.org/web/20190204074800/https://www.bisnow.com/silicon-valley/news/office/microsoft-to-buy-expand-mountain-view-campus-54959 |archive-date=February 4, 2019 |url-status=live}}</ref> Microsoft operates an East Coast headquarters in [[Charlotte, North Carolina]].<ref>{{Cite web |url=http://safway.com/Projects/Commercial/microsoft.asp?timeline=renovation |title=Microsoft East Coast Headquarters&nbsp;— Safway Services |website=safway.com |access-date=March 28, 2017 |archive-url=https://web.archive.org/web/20170329050044/http://safway.com/Projects/Commercial/microsoft.asp?timeline=renovation |archive-date=March 29, 2017 |url-status=dead}}</ref><br />
<br />
=== Flagship stores ===<br />
[[File:TorontoMicrosoftStore8.JPG|thumb|Microsoft's [[Toronto]] flagship store]]<br />
<br />
On October 26, 2015, the company opened its retail location on Fifth Avenue in New York City. The location features a five-story glass storefront and is 22,270 square feet.<ref>{{Cite journal |title=Your First Look at Microsoft's Massive New Flagship Store |url=https://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |journal=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |access-date=October 27, 2015 |date=October 26, 2015 |archive-url=https://web.archive.org/web/20151027110340/http://www.wired.com/2015/10/microsofts-hands-on-flagship-store-opens-on-fifth-avenue/ |archive-date=October 27, 2015 |url-status=live}}</ref> As per company executives, Microsoft had been on the lookout for a flagship location since 2009.<ref>{{Cite web |last=Morris |first=Keiko |title=Microsoft Opens Flagship Store on Fifth Avenue |url=https://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |newspaper=Wall Street Journal |access-date=October 27, 2015 |issn=0099-9660 |archive-url=https://web.archive.org/web/20151026172634/http://www.wsj.com/articles/microsoft-opens-flagship-store-on-fifth-avenue-1445823629 |archive-date=October 26, 2015 |url-status=live}}</ref> The company's retail locations are part of a greater<br />
strategy to help build a connection with its consumers. The<br />
opening of the store coincided with the launch of the Surface Book and Surface<br />
Pro 4.<ref>{{Cite web |title=Microsoft opens the doors to its New York City flagship store |url=https://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |website=The Verge |access-date=October 27, 2015 |archive-url=https://web.archive.org/web/20151026221011/http://www.theverge.com/2015/10/26/9617520/microsoft-store-nyc-opening-fifth-avenue-flagship |archive-date=October 26, 2015 |url-status=live}}</ref> On November 12, 2015, Microsoft opened a second flagship store, located in Sydney's Pitt Street Mall.<ref>{{Cite web |url=https://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |title=Microsoft to open flagship store in Sydney |date=April 21, 2015 |last=Chanthadavong |first=Aimee |access-date=December 30, 2015 |archive-url=https://web.archive.org/web/20160101064431/http://www.zdnet.com/article/microsoft-to-open-flagship-store-in-sydney/ |archive-date=January 1, 2016 |url-status=live}}</ref><br />
<br />
=== Logo ===<br />
Microsoft adopted the so-called "''[[Pac-Man]]'' Logo", designed by Scott Baker, in 1987. Baker stated "The new logo, in [[Helvetica]] italic typeface, has a slash between the ''o'' and ''s'' to emphasize the "soft" part of the name and convey motion and speed."<ref>{{Cite book |last=Jha |first=Lakshman |date=2008 |title=Customer Relationship Management: A Strategic Approach |url=https://books.google.com/books?id=NbnZwhUjlF0C |publisher=Global India Publications |page=218 |isbn=978-81-907211-2-7 |access-date=May 1, 2015 |archive-url=https://web.archive.org/web/20190323120123/https://books.google.com/books?id=NbnZwhUjlF0C |archive-date=March 23, 2019 |url-status=live}}</ref> Dave Norris ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter ''O'', nicknamed the ''blibbet'', but it was discarded.<ref>{{Cite web |url=http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx |title=Remember the blibbet |work=Larry Osterman's WebLog |publisher=Microsoft |last=Osterman |first=Larry |date=July 14, 2005 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080803222257/http://blogs.msdn.com/larryosterman/archive/2005/07/14/438777.aspx |archive-date=August 3, 2008 |url-status=live}}</ref> Microsoft's logo with the tagline "''Your potential. Our passion.''"&nbsp;— below the main corporate name&nbsp;— is based on a slogan Microsoft used in 2008. In 2002, the company started using the logo in the United States and eventually started a television campaign with the slogan, changed from the previous tagline of ''"[[Where do you want to go today?]]"''<ref name="wherego1">{{Cite web |url=https://www.wired.com/wired/archive/6.12/redmond.html |title=The Rise and Rise of the Redmond Empire |work=[[Wired (magazine)|Wired]] |publisher=[[Condé Nast]] |date=December 1998 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20121106035359/http://www.wired.com/wired/archive/6.12/redmond.html |archive-date=November 6, 2012 |url-status=live}}</ref><ref name="potentialpassion1">{{Cite web |url=http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |title=McCann Thinks Local for Global Microsoft |last=Schmelzer |first=Randi |work=Adweek |date=January 9, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20120828202545/http://www.adweek.com/news/advertising/mccann-thinks-local-global-microsoft-83426 |archive-date=August 28, 2012 |url-status=live}}</ref><ref>{{Cite web |url=https://arstechnica.com/news.ars/post/20060123-6031.html |title=Microsoft set to launch new marketing campaign |work=Ars Technica |publisher=Condé Nast Digital |last=Reimer |first=Jeremy |date=January 23, 2006 |access-date=August 18, 2008 |archive-url=https://web.archive.org/web/20080918080347/http://arstechnica.com/news.ars/post/20060123-6031.html |archive-date=September 18, 2008 |url-status=live}}</ref> During the private MGX (Microsoft Global Exchange) conference in 2010, Microsoft unveiled the company's next tagline, ''"Be What's Next."''<ref>{{Cite web |url=https://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event/ |title=New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go) |first=Joshua |last=Topolsky |authorlink=Joshua Topolsky |work=[[Engadget]] |publisher=[[AOL]] |date=July 22, 2010 |access-date=August 2, 2012 |archive-url=https://web.archive.org/web/20120816001625/http://www.engadget.com/2010/07/22/new-microsoft-brand-logos-company-tagline-revealed-at-mgx-event |archive-date=August 16, 2012 |url-status=live}}</ref> They also had a slogan/tagline "Making it all make sense."<ref>{{Cite book |author=InfoWorld Media Group, Inc. |title=InfoWorld |url=https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |year=1991 |publisher=InfoWorld Media Group, Inc. |page=26 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20190323120125/https://books.google.com/books?id=4FAEAAAAMBAJ&pg=PT26 |archive-date=March 23, 2019 |url-status=live}}</ref><br />
<br />
On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in Boston, indicating the company's shift of focus from the classic style to the tile-centric modern interface, which it uses/will use on the Windows Phone platform, Xbox 360, Windows 8 and the upcoming Office Suites.<ref>{{Cite web |last=Meisner |first=Jeffrey |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |publisher=The Official Microsoft Blog |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archivedate=August 25, 2012}}</ref> The new logo also includes four squares with the colors of the then-current Windows logo which have been used to represent Microsoft's four major products: Windows (blue), Office (red), Xbox (green) and Bing (yellow).<ref>{{Cite web |last=Eric |first=Steven H. |url=http://flapship.com/new-microsoft-logo-revealed/ |title=NEW MICROSOFT LOGO REVEALED |publisher=Flapship.com |date=August 23, 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825174050/http://flapship.com/new-microsoft-logo-revealed/ |archivedate=August 25, 2012}}</ref> The logo resembles the opening of one of the commercials for [[Windows 95]].<ref>{{Cite web |url=http://www.wpcentral.com/microsofts-new-logo-has-ties-past |title=Microsoft's new logo has ties to the past |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130921053328/http://www.wpcentral.com/microsofts-new-logo-has-ties-past |archive-date=September 21, 2013 |url-status=live}}</ref><ref>{{Cite web |url=http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |title=Microsoft's logo is not new, it's from 1995 |access-date=September 13, 2012 |archive-url=https://web.archive.org/web/20130728155634/http://www.neowin.net/news/microsoft039s-logo-is-not-new-it039s-from-1995 |archive-date=July 28, 2013 |url-status=live}}</ref><br />
<br />
<gallery caption="Microsoft logo history" class="center" widths="200"><br />
File:Microsoft logo (1975).svg|1975–1980: First Microsoft logo, in 1975<br />
File:Microsoft logo (1980).png|1980–1982: Second Microsoft logo, in 1980<br />
File:Microsoft Logo Historical.svg|1982–1987: Third Microsoft logo, in 1982<br />
File:Microsoft logo (1987).svg|1987–2012: Microsoft "[[Pac-Man]]" logo, designed by Scott Baker and used from 1987 to 2012<ref name="wherego1" /><ref name="potentialpassion1" /><br />
File:Microsoft logo and wordmark.svg|2012–present: Fifth Microsoft logo, introduced on August 23, 2012<ref>{{Cite web |url=http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |title=Microsoft Unveils a New Look |work=Microsoft |date=August 2012 |access-date=August 23, 2012 |url-status=dead |archiveurl=https://web.archive.org/web/20120825012157/http://blogs.technet.com/b/microsoft_blog/archive/2012/08/23/microsoft-unveils-a-new-look.aspx |archivedate=August 25, 2012}}</ref><br />
</gallery><br />
<br />
=== Sponsorship ===<br />
The company was the official jersey sponsor of [[Finland national basketball team|Finland's national basketball team]] at [[EuroBasket 2015]].<ref>[http://www.eurobasket2015.org/en/compID_qMRZdYCZI6EoANOrUf9le2.season_2015.roundID_9322.teamID_281.html Finland | EuroBasket 2015] {{Webarchive|url=https://web.archive.org/web/20150928112312/http://www.eurobasket2015.org/en/compID_qMRZdYCZI6EoANOrUf9le2.season_2015.roundID_9322.teamID_281.html |date=September 28, 2015}}, FIBA.com, Retrieved September 27, 2015.</ref><br />
<br />
=== Philanthropy ===<br />
During the [[COVID-19 pandemic]], Microsoft's president Smith announced that an initial batch of supplies, including 15,000 protection goggles, [[infrared thermometer]]s, medical caps, and protective suits, were donated to Seattle, with further aid to come soon.<ref>{{cite web|url=https://www.businessinsider.com/tech-billionaires-promise-to-donate-18-million-masks-2020-3#apple-minimum-2-million-masks-1|title=Tech billionaires including Tim Cook, Elon Musk, and Mark Zuckerberg promised 18 million masks to fight COVID-19|publisher=Business Insider|accessdate=March 23, 2020}}</ref><br />
<br />
== See also ==<br />
* [[List of investments by Microsoft Corporation]]<br />
* [[List of mergers and acquisitions by Microsoft]]<br />
* [[Microsoft engineering groups]]<br />
* [[Microsoft Enterprise Agreement]]<br />
<br />
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