CyclingTips Media (website)
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CyclingTips is a web based media company that provides editorial on racing and industry news, profiles, features, investigative reporting, reviews, travel, fantasy competitions and more. It predominantly covers road, gravel and endurance cycling.
History
CyclingTips began in September 2008 as the personal blog for Wade Wallace[1] in Melbourne, Australia. Daily blog posts were generally ‘cycling tips’ for intermediate cyclists passed on from Wade’s and other's race experiences.
In 2013 the blog turned to a commercial endeavour and hired its first editor, Matt de Neef. Shortly after Andy van Bergen was hired to take on advertising sales and the business began to grow in Australia. More employees were eventually hired.
In December of 2015 the business was acquired by BikeExchanged who invested in the US expansion for CyclingTips making some marquee hires such as Neal Rogers as Editor-in-Chief, and James Huang as Tech Editor[2].
In March of 2019 the business was acquired by Pinkbike[3] (owned by Headwater Private Equity), and then in June 2020 OutsideInc acquired CyclingTips, along with PinkBike and TrailForks.[4]
Membership
CyclingTips’ membership program labeled ‘VeloClub[5]’ was launched in November, 2017 and included modest benefits, but mostly a message of ‘support our journalism’. In November of 2021 CyclingTips launched a metered paywall[6] to view its content.
References[edit]
- ↑ "About Cyclingtips". CyclingTips.com.
- ↑ BicycleRetailer. "Rogers and Huang join CyclingTips as it launches US coverage". Retrieved December 21, 2015.
- ↑ "Pinkbike acquires CyclingTips from BikeExchange". BicycleRetailer. Retrieved March 8, 2019.
- ↑ "Popular Australian Founded Website Sold – Again…". The Latz Report. Retrieved July 29, 2021.
- ↑ "Introducing VeloClub". CyclingTips. Retrieved November 6, 2016.
- ↑ "Yes, that's a paywall you just hit". CyclingTips. Retrieved November 2, 2021.
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