View source for BabyFirst

{{Short description|American TV channel}}
{{for|the multilingual international television channel owned by the Walt Disney Company|BabyTV}}
{{Good article}}
{{Use American English|date=January 2023}}
{{Use mdy dates|date=January 2023}}
{{Infobox television channel
| name = BabyFirst
| logo = [[File:BabyFirst Logo.png]]
| launch_date = {{Start date and age|2006|5|11|y=df}}
| picture_format = [[1080i]] [[HDTV]]
| language = English, Chinese, Spanish, French, Turkish, German, Korean, Japanese, Portuguese, Polish, Russian, Arabic, Hebrew, Hungarian and Romanian
| owner = [https://first.media First Media]
| country = United States
| area = 
| headquarters = [[Los Angeles, California]], U.S.
| closed_date = 
| former_names = 
| timeshift_service = 
| webcast = 
| website = {{url|www.babyfirsttv.com}}
| online_serv_1 = Service(s)
| online_chan_1 = [[DirecTV Stream]], [[Frndly TV]]
}}

'''BabyFirst''' (stylized in [[all lowercase]] since 2019) is an American [[pay television]] channel producing and distributing content for babies from 0–3 years<ref>{{cite web |last1=Lopez |first1=Lopez |title=First Media Renews Content Partnership With China-Based Streamer iQiyi |url=https://www.yahoo.com/entertainment/first-media-extends-content-partnership-170010823.html |website=[[Yahoo]] |date=June 4, 2019 |access-date=June 4, 2019}}</ref> and their parents through television, the internet, and mobile applications. The channel is owned by First Media US.<ref>{{cite news |title=BABYFIRST Now on Verizon Fios |url=https://www.multichannel.com/pr-feed/babyfirst-now-verizon-fios-412437 |access-date=September 15, 2018 |work=Multichannel |agency=Media Financial Management Association |date=April 25, 2017 |language=en-us |archive-date=March 29, 2019 |archive-url=https://web.archive.org/web/20190329172604/https://www.multichannel.com/pr-feed/babyfirst-now-verizon-fios-412437 |dead-url=yes }}</ref> The content is intended to develop an infant's skills, such as color recognition, counting and vocabulary.

The network is based in Los Angeles, California and is available in over 120 million homes in 33 countries and in 13 languages.<ref>{{Cite web |url=https://first.media/about-us |title=First Media — About |access-date=April 22, 2019 |archive-date=May 31, 2019 |archive-url=https://web.archive.org/web/20190531083753/https://first.media/about-us/ |url-status=dead }}</ref><ref>{{cite web |last1=Skilton |first1=Alison |title=BabyFirst Extends Carriage in Mexico |url=https://worldscreen.com/tvkids/baby-first-extends-carriage-in-mexico/ |website=TVKids |date=June 11, 2019 |access-date=June 11, 2019}}</ref>

==History==

===Origins===
BabyFirst was announced in 2004<ref name="canal"/> by Guy Oranim and Sharon Rechter.<ref name="lat"/><ref>{{cite web |last1=Dunn |first1=Laura |title=Women in Business: Sharon Rechter, co-founder of BabyFirst |url=https://www.huffpost.com/entry/women-in-business-sharon_b_6875942 |website=[[HuffPost]] |date=March 16, 2015 |access-date=March 16, 2015}}</ref><ref>{{cite web |title=Sharon Rechter |url=https://www.israeliamerican.org/iac-national-conference/team-member/sharon-rechter |website=[[Israeli American Council]]|date=August 21, 2017 }}</ref> The network was launched on May 11, 2006, on DirecTV and made available through EchoStar's Dish Network in June 2006.<ref name="eleven"/><ref name="one">{{cite news |newspaper=The New York Post|date=May 12, 2006 |title='Screen Test' Toddler - Kid & Folks Rate Baby TV |pages=8 |last=Robinson |url=https://nypost.com/2006/05/12/screen-test-toddler-kid-folks-rate-baby-tv/}}</ref> It is based in [[Los Angeles]] and was initially funded by Regency Enterprises, Kardan and Bellco Capital.<ref>{{cite web|url=https://www.foxnews.com/story/round-the-clock-channel-for-infants-debuts-on-directv|title=Round-the-Clock Channel for Infants Debuts on DirecTV|date=March 25, 2015|website=Associated Press|language=en-US|access-date=March 21, 2019}}</ref><ref name="four">{{cite news|title=EchoStar to offer BabyFirst channel|newspaper=Rocky Mountain News|date=June 14, 2006|first=Joyzelle|last=Davis|url=http://www.highbeam.com/doc/1G1-146996029.html|archive-url=https://web.archive.org/web/20140921200728/http://www.highbeam.com/doc/1G1-146996029.html|url-status=dead|archive-date=September 21, 2014|access-date=May 22, 2014}}</ref> The channel was controversial as the first 24-hour channel for children six months to three years in age,<ref name="four"/><ref name="Itzkoff">{{cite news|last=Itzkoff|first=Dave|title=TV Moves A Step Closer To the Womb|work=The New York Times|page=1|date=May 21, 2006|url=https://www.nytimes.com/2006/05/21/arts/21itzk.html}}</ref> but it was popular among parents<ref name="seven">{{cite news|title=Diaper Demographic; TV, Video Programming for the Under-2 Market Grows Despite Lack of Clear Educational Benefit|newspaper=The Washington Post|date=February 24, 2007|first=Annys|last=Shin}}</ref><ref>Karen B. TV for tots a turnoff. Courier Mail, The (Brisbane) [serial online]. October 14, 2009;:33. Available from: Newspaper Source Plus, Ipswich, MA. Accessed May 22, 2014.</ref><ref name="Clemetson">{{cite news|last=Clemetson|first=Lynette|title=Parents Making Use of TV Despite Risks|work=The New York Times|page=16|date=May 25, 2006|url=https://www.nytimes.com/2006/05/25/us/25crib.html}}</ref> and grew quickly.<ref name="eleven"/>

===Distribution expansion===
In the 2000s, the [[Federal Trade Commission]] responded to a complaint by the Campaign for a Commercial Free Childhood alleging that BabyFirst's advertising that it helped babies develop skills was misleading. The FTC did not impose any sanctions.<ref name="eleven"/><ref name="twelve">{{cite news|last=Lafayette|first=Hayes|title=McPherson Seeks More Carriage for Kid-TV Net|newspaper=Broadcasting & Cable |date=September 2, 2013}}</ref>

By 2008, it was broadcasting in ten territories in the Asia Pacific, such as China and Korea.<ref>{{cite news|newspaper=Television Asia|title=Crossing the channels: despite the economic crisis, this year has seen a slew of new channels roll out in the region, with some still set to launch|date=November 1, 2008 | last=Wong|first=Christine}}</ref> In October 2008, SingTel started distributing the channel to the Singapore audience.<ref name="nine">{{cite news|publisher=Television Asia|title=BabyFirstTV on SingTel's mio TV|date=October 1, 2008}}</ref> It was also being broadcast in Africa and Latin America.<ref name="eleven">{{cite news|title=What can TV do for your baby? 2 channels specialized in child fare are thriving, but critics cite risks of too much viewing|newspaper=International Herald Tribune|date=May 19, 2008 | first=Doreen|last=Carvaja}}</ref> In May 2008, it signed a distribution agreement with [[Time Warner Cable]].<ref name="eleven"/><ref>{{cite news|title=Time Warner to carry BabyFirst|first=Michael|last=Schneider|url=https://variety.com/2008/more/news/time-warner-to-carry-babyfirst-1117985425/|date=May 9, 2008|access-date=May 23, 2014}}</ref><ref>{{cite news |last1=Flint |first1=Joe |title=It's Really Here: TV for Babies |url=https://www.wsj.com/articles/tv-for-babies-born-of-a-reality-1427671277 |website=[[The Wall Street Journal]] |date=March 29, 2015 |access-date=March 29, 2015}}</ref> In 2009, HBO Asia became the exclusive distributor in Asia.<ref>{{cite news|title=HBO Asia strikes agreement to represent BabyFirst, WarnerTV across Asia|publisher=Television Asia|date=December 1, 2009}}</ref>

In 2011, the network obtained agreements to distribute the channel in the United Kingdom through the BSkyB satellite network as well as in Mexico through Sky Mexico and Cablevision.<ref name="odlo">{{cite news|title=BabyFirstTV crawls its way to U.S.|date=March 20, 2007|first=Steve|last=Brennan|newspaper=The Hollywood Reporter|access-date=May 23, 2014|url=http://www.hollywoodreporter.com/news/babyfirsttv-crawls-way-us-132343}}</ref> A French version was introduced with CanalSat in 2011.<ref name="canal">{{cite news|title=Fox, CanalSat members of a baby boom |date=December 21, 2011 |first1=Elizabeth |last1=Guid |first2=Rebecca |last2=Leffler|publisher=Hollywood Reporter|url=http://www.hollywoodreporter.com/news/fox-canalsat-members-a-baby-152187|access-date=June 17, 2014}}</ref> In late 2011, it had arranged broadcasting agreements throughout Europe,<ref name="fifteen">{{cite news|title=24-hour TV for kids under 3 is on the air|publisher=Winnipeg Free Press|date=July 27, 2012|first=Shannon|last=Proudfoot}}</ref> the Middle East,<ref name="odlo"/><ref name="fifteen"/> and Canada.<ref>{{cite news|title=BabyFirst crawling onto Canadian TV|date=July 26, 2012|first=Etan|last=Vlessing|newspaper=The Hollywood Reporter}}</ref>

A bilingual Latin and English channel, BabyFirst Americas, was launched with [[Comcast]] in 2012.<ref>{{cite news|title=Comcast to start new minority-owned cable channels|agency=Associated Press|date=February 21, 2012 |first=Frazier|last=Moore}}</ref><ref>{{cite news|title= Comcast Outlines Plan to Carry 4 Minority-Owned Channels|work=The New York Times|page=2|url=https://query.nytimes.com/gst/fullpage.html|access-date=August 28, 2014}}</ref> A premium [[YouTube]] channel was introduced in June 2013.<ref name="lat">{{cite news|date=June 6, 2013|url=http://articles.latimes.com/2013/jun/06/business/la-fi-ct-babyfirst-youtube-channel-new-investor-20130606|newspaper=Los Angeles Times|first=DiAngelea |last=Miller |title=BabyFirst, with premium YouTube channel and new investor, expands}}</ref>

===Recent history===
In 2013, former [[American Broadcasting Company|ABC Network]] President Steven McPherson<ref name="lat"/> and Rich Frank, the former chairman of [[Disney Channel]]<ref name="disney">{{cite news|title=With Rich Frank on-board, BabyFirst kicks into ad mode|date=December 9, 2013|first=Wendy|last=Getzler|url=http://kidscreen.com/2013/12/09/with-rich-frank-on-board-babyfirst-kicks-into-ad-mode/#ixzz2n0AqVT8H|publisher=Kidscreen|access-date=June 3, 2014}}</ref> became investors and board members as the company worked to develop new content and improve advertising revenues.<ref name="disney" /> In May 2014, BabyFirst and [[AT&T U-verse]] released a co-developed second-screen app for mobile devices for children to interact with the television programming through tablets or smartphones.<ref name="olop">{{cite news|title=AT&T, BabyFirst Team On U-verse App|date=May 8, 2014|first=Jeff|last=Baumgartner|url=http://www.multichannel.com/news/tv-apps/att-babyfirst-team-u-verse-app/374423|newspaper=Multichannel News|access-date=August 31, 2014|archive-date=March 10, 2016|archive-url=https://web.archive.org/web/20160310050233/http://www.multichannel.com/news/tv-apps/att-babyfirst-team-u-verse-app/374423|url-status=dead}}</ref>

==Programming==

The television channel provides 24-hour programming for babies.<ref name="three">{{cite news |title=Ok, I admit it: Treehouse is a parent's dream |first=Kate |last=Taylor |newspaper=Globe and Mail|date=August 8, 2007|access-date=May 22, 2014|url=https://www.theglobeandmail.com/arts/ok-i-admit-it-treehouse-is-a-parents-dream/article18142827/}}</ref> About 90 percent of the 90 shows it produces are original content created at its studios.<ref name="four"/><ref name="baby"/> Acquired programs include [[Mio Mao]],  [[Squeak!]], [[Teletubbies]], [[Bob the Builder|Bob the Builder: Ready, Steady, Build!]], The Very Small Creatures and [[Word Party]]. The format of the network limits each of the network's presentations to three to five minutes of length that are either live-action or animated.<ref name="Itzkoff"/><ref name="baby"/>

''The New York Times'' described the content as "decidedly unhurried," making extensive use of bright colors and upbeat music.<ref name="Itzkoff"/> Programming development is said to be guided by child psychology experts and is designed to encourage a child's skills development, such as counting, vocabulary and color recognition.<ref name="lat"/><ref name="four"/><ref name="fifteen" /><ref>{{cite news|newspaper=The Star Phoenix |date=July 27, 2007 |title=New network for the newly born; Commercial-free, 24-hour station for babies to launch in Canada |first=Shannon |last=Proudfoot |pages=B8 |url=http://www.canada.com/story.html?id=da6d6cd3-43a5-4da1-8a9f-7b97ae147f73 |url-status=dead |archive-url=https://web.archive.org/web/20140809190507/http://www.canada.com/story.html?id=da6d6cd3-43a5-4da1-8a9f-7b97ae147f73 |archive-date=August 9, 2014 }}</ref> The channel logo in the corner changes colors to indicate the skills a segment is intended to develop. Late-night programming is intended to lull viewers to sleep.<ref name="Itzkoff" />

There are also 41 BabyFirst apps for mobile devices.<ref name="baby">{{cite news|title=Baby Boom: Profile: BabyFirst|date=Spring 2014}}</ref> An app available to AT&T U-verse viewers allows children to draw on a mobile device and have the drawing appear on the television screen.<ref name="olop" />

Some experts argue that exposing children to television at such an early age is taking technology too far or that parents are using the channel as a digital babysitter. Parents, in turn, refute that argument, claiming that experts have lost touch with the realities of raising a child.<ref name="Brooks2008">{{cite book|author=Karen Brooks|title=Consuming Innocence: Popular Culture and Our Children|url=https://books.google.com/books?id=7mmFBXf-m7YC&pg=PA129|year=2008|publisher=Univ. of Queensland Press|isbn=978-0-7022-3645-7|page=129}}</ref> The firm suggests the programming is intended to be watched by parents and their children together in an interactive way.<ref name="thirteen">{{cite news|title=BabyFirst develops baby's first apps|first=Nicole|last=Villalpando|url=http://www.statesman.com/news/lifestyles/parenting/babyfirst-develops-babys-first-apps-1/nRNjW/|date=August 24, 2012|access-date=May 23, 2014|publisher=The Statesman|archive-date=July 22, 2015|archive-url=https://web.archive.org/web/20150722154939/http://www.statesman.com/news/lifestyles/parenting/babyfirst-develops-babys-first-apps-1/nRNjW/|url-status=dead}}</ref>

==References==
{{reflist}}

==External links==
* {{url|www.babyfirsttv.com/}}, official website
* {{url|first.media}}, First Media company website

{{U.S. premium television services (variety)}}
{{U.S. family-oriented television channels}}
{{Children's Television Channels in Portugal}}
{{Children's channels in UK & Ireland}}
{{Authority control}}

{{DEFAULTSORT:Babyfirsttv}}
[[Category:Television networks in the United States]]
[[Category:Preschool education television networks]]
[[Category:Children's television networks in the United States]]
[[Category:Children's television networks in Canada]]
[[Category:Television channels and stations established in 2006]]
[[Category:Early childhood education]]
[[Category:Early childhood education in the United States]]
[[Category:Articles containing video clips]]