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Cheong Chia Chou: Difference between revisions

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| occupation        = Founder and Managing Director, Pictureworks Holdings Sdn Bhd  
| occupation        = Founder and Managing Director, Pictureworks Holdings Sdn Bhd  
Group Managing Director & Chief Executive Officer, PUC Berhad  
Group Managing Director & Chief Executive Officer, PUC Berhad  
Chief Executive Officer, [https://simple.wikipedia.org/wiki/11street_Malaysia 11street Malaysia]
Chief Executive Officer, 11street Malaysia
| website            = [https://www.linkedin.com/in/cheong-chia-chou-5ab1a136/ LinkedIn]
| website            = [https://www.linkedin.com/in/cheong-chia-chou-5ab1a136/ LinkedIn]
[https://www.instagram.com/cheongchiachou/ Instagram]
[https://www.instagram.com/cheongchiachou/ Instagram]
}}
}}


Cheong Chia Chou (born 19 November 1975) is a Singaporean techno-preneur who helms several regional businesses in Malaysia and Singapore. Born in [[Ipoh]], [[Perak]], Cheong graduated with a Bachelor’s Degree in Computer Science with Honours from [[National University of Singapore|National University of Singapore ("NUS”)]], and subsequently completed his Master’s Degree in Computer Science at the same university.<ref>{{Cite web|url=https://www.puc.com/directors.html|title=PUC Directors' Profile|last=|first=|date=|website=PUC Berhad|archive-url=|archive-date=|dead-url=|access-date=12 November 2018}}</ref>
Cheong Chia Chou (born 19 November 1975) is a Singaporean entrepreneur. He is the founder and Managing Director of Pictureworks Holdings Sdn Bhd, current Group Managing Director and Chief Executive Officer of Malaysian ACE-Market listed company, PUC Berhad (Bursa Malaysia Stock Code: 0007), as well as the Chief Executive Officer of online marketplace, 11street Malaysia (operated by Celcom Planet Sdn Bhd).  


== Early years ==
== Early life and education ==
Cheong was born in the quaint and idyllic town of Ipoh in Perak, Malaysia. He has an elder brother and elder sister, [[Cheong Chia Chieh]] and Cheong Chia Chen.  
Born and raised in [[Ipoh]], [[Perak]], Cheong is the youngest of three siblings. He has an elder brother, [[Cheong Chia Chieh]] (deceased) and elder sister, Cheong Chia Chen.


His entrepreneurial spirit was apparent from an early age. Back then when he was attending school, his classmates would go to him when they needed help in photocopying things. He would gather the materials and in return charge his classmates on top of the photocopy costs.<ref name=":0">{{Cite news|url=|title=Making A Last Impression - Pictureworks' Cheong Chia Chou Is Driven By Innovation In The Digital Imaging Business|last=|first=|date=29 October 2018|work=The Edge Singapore|access-date=}}</ref>
Cheong graduated with a Bachelor’s Degree in Computer Science with Honours from [[National University of Singapore|National University of Singapore ("NUS”)]], and subsequently completed his Master’s Degree in Computer Science at the same university.<ref>{{Cite web|url=https://www.puc.com/board-of-directors/|title=PUC Board of Directors|last=|first=|date=|website=PUC Berhad|archive-url=|archive-date=|dead-url=|access-date=}}</ref>
 
Cheong thinks that his upbringing and early childhood experiences in Malaysia set the stage for his journey as an entrepreneur and businessman that he is today. "I believe computer programming is a subset of what we know as technology, which is so powerful that it helps make human life simpler, better and happier." he told [[The Sun (Malaysia)|The Sun]].<ref>{{Cite news|url=http://www.thesundaily.my/news/2017/12/11/take-new-challenges-says-puc-group-md-cheong|title=Take On New Challenges, Says PUC Group MD Cheong|last=|first=|date=11 December 2017|work=The Sun|access-date=12 November 2018}}</ref> When he was 17, Cheong went on to study Computer Science at NUS, Singapore.


== Inspiration and mentorship from late brother ==  
== Inspiration and mentorship from late brother ==  
Cheong’s journey as an entrepreneur is closely linked to that of his late elder brother, [[Cheong Chia Chieh]].<ref name=":1">{{Cite news|url=http://www.focusmalaysia.my/Mainstream/pioneering-a-world-class-imaging-company|title=Pioneering A World-Class Imaging Company|last=|first=|date=5 August 2017|work=Focus Malaysia|access-date=12 November 2018}}</ref> He credits Chia Chieh for opening his eyes to the value of entrepreneurial and business skills.
Cheong’s journey as an entrepreneur is closely linked to that of his late elder brother, [[Cheong Chia Chieh]].<ref name=":1">{{Cite news|url=http://www.focusmalaysia.my/Mainstream/pioneering-a-world-class-imaging-company|title=Pioneering A World-Class Imaging Company|last=|first=|date=5 August 2017|work=Focus Malaysia|access-date=12 November 2018}}</ref>
 
When Cheong started his first year at NUS in 1997, he embarked on part-time tutoring to fund his studies in order to ease his family’s financial burden.<ref name=":1" /> Concurrently, his elder brother Chia Chieh had started his first computer shop in Serdang, Selangor selling sub-assembly computers.<ref name=":1" />
 
During the holidays, the brothers spent a lot of time together and the younger Cheong learned all he could from his elder brother, especially on negotiation techniques and innovation.<ref name=":1" /> The younger Cheong thought of himself as an introvert, but thanks to his brother who constantly pushed him out of his comfort zone, he learned to be more outspoken and people-oriented. Cheong was very inspired by his brother’s entrepreneurship and his ability to think differently.<ref name=":1" />  


In his second year, Cheong realised the potential of the Internet and writing HTML codes.<ref name=":1" /> The brothers started a new partnership where the more technically-conversant Cheong would handle the IT aspects and web page programming, while the elder, more business-savvy brother focused on business, marketing and sales.<ref name=":1" /> The following year, they extended beyond selling web pages to packaging system solutions along with web consultancy services.<ref name=":1" />   
When Cheong started his first year at NUS in 1997, his elder brother Chia Chieh had started his first computer shop in [[Serdang (Selangor state constituency)|Serdang]], [[Selangor]] selling sub-assembly computers.<ref name=":1" /> During the holidays, the brothers spent a lot of time together and the younger Cheong learned all he could from his elder brother, especially on negotiation techniques and innovation.<ref name=":1" />   


Cheong then continued to pursue his Master’s Degree in Computer Science with NUS after declining his brother’s invitation to join him in expanding his business in Kuala Lumpur.<ref name=":1" />  
In his second year, Cheong realised the potential of the Internet and writing HTML codes.<ref name=":1" /> The brothers started a new partnership where  Cheong handled the IT aspects and web page programming, while the elder brother Chia Chieh focused on business, marketing and sales.<ref name=":1" /> The following year, they extended beyond selling web pages to packaging system solutions along with web consultancy services.<ref name=":1" /> He credits Chia Chieh for opening his eyes to the value of entrepreneurial and business skills.<ref name=":1" />


On 27 February 2016, Chia Chieh passed away from a rare illness known as [[Hemophagocytic lymphohistiocytosis|hemophagocytic lymphohistiocytosis (HLH)]].<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-managing-director-cheong-chia-chieh-dies|title=PUC Managing Director Cheong Chia Chieh Dies|last=|first=|date=29 February 2016|work=The Edge Markets|access-date=12 November 2018}}</ref>
On 27 February 2016, Chia Chieh passed away from a rare illness known as [[Hemophagocytic lymphohistiocytosis|hemophagocytic lymphohistiocytosis (HLH)]].<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-managing-director-cheong-chia-chieh-dies|title=PUC Managing Director Cheong Chia Chieh Dies|last=|first=|date=29 February 2016|work=The Edge Markets|access-date=12 November 2018}}</ref>


== Entrepreneurial journey ==  
== Entrepreneurial journey ==  
Cheong started his first venture with GeoFoto Pte Ltd in 1999 together with four of his professors from NUS to commercialise its various technologies.<ref name=":1" /> As the Co-Founder and Chief Architect, he collaborated with his alma mater to develop system architecture and marketed imaging technology. As an extension of his line of work, he subsequently designed a state-of-the-art online photo printing system (Print@Fuijcolor) which was later sold to Fujifilm Singapore in 2001.<ref name=":1" />  
Cheong started his first venture with GeoFoto Pte Ltd in 1999 together with four of his professors from NUS to commercialise its various technologies.<ref name=":1" /> As the Co-Founder and Chief Architect, he collaborated with his alma mater to develop system architecture and marketed imaging technology. As an extension of his line of work, he subsequently designed an online photo printing system (Print@Fuijcolor) which was later sold to Fujifilm Singapore in 2001.<ref name=":1" />  


After leaving the company, Cheong went on to work at Systems@Work Pte Ltd (later acquired by [[Wirecard|WireCard AG]]) as its Business Solutions Director.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-has-cash-it-can’t-really-spend|title=PUC Founder Has Cash It Can't Really Spend|last=|first=|date=17 April 2017|work=The Edge Markets|access-date=12 November 2018}}</ref> He led a team in the planning and development of large-scale payment systems and innovative payment products including mobile applications to meet the growing demands of Malaysia’s online ePayments ecosystem.<ref>{{Cite web|url=https://www.puc.com/directors.html|title=PUC Directors' Profile|last=|first=|date=|website=PUC Berhad|archive-url=|archive-date=|dead-url=|access-date=12 November 2018}}</ref> During this time, Fujifilm approached Cheong to explore the possibility of developing instant printing kiosks using Bluetooth mobile technology.<ref name=":0" /> He embraced the offer which led to the establishment of Pictureworks Pte Ltd (“Pictureworks”) in 2003.<ref name=":0" /> Together with his team, Pictureworks established the world’s first mobile photo printing kiosk – Cheki, which was then being installed at hundreds of kiosks in most of the Fujifilm outlets across Singapore.<ref name=":0" />  
After leaving GeoFoto Pte Ltd, Cheong went on to work at Systems@Work Pte Ltd (later acquired by [[Wirecard|WireCard AG]]) as its Business Solutions Director.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-has-cash-it-can’t-really-spend|title=PUC Founder Has Cash It Can't Really Spend|last=|first=|date=17 April 2017|work=The Edge Markets|access-date=12 November 2018}}</ref> He led a team in the planning and development of large-scale payment systems and payment products including mobile applications to meet the growing demands of Malaysia’s online ePayments ecosystem.<ref name=":3">{{Cite web|url=http://www.bursamalaysia.com/market/listed-companies/company-announcements/6145497|title=Company Announcements - PUC Berhad Annual Report 2018|last=|first=|date=30 April 2019|website=Bursa Malaysia|archive-url=|archive-date=|dead-url=|access-date=}}</ref> During this time, Fujifilm approached Cheong to explore the possibility of developing instant printing kiosks using Bluetooth mobile technology.<ref name=":0">{{Cite news|url=|title=Making A Last Impression - Pictureworks' Cheong Chia Chou Is Driven By Innovation In The Digital Imaging Business|last=|first=|date=29 October 2018|work=The Edge Singapore|access-date=}}</ref> He embraced the offer which led to the establishment of Pictureworks Pte Ltd in 2003.<ref name=":0" /> Together with his team, they established the world’s first mobile photo printing kiosk – Cheki, which was then being installed over hundreds of kiosks in most of the Fujifilm outlets across Singapore.<ref name=":0" />  


The following year, Pictureworks started to leverage on WiFi solutions that allowed images to be transferred from camera to computer<ref name=":0" />, enabling users to take pictures and get instant printouts from the printers at events.<ref name=":1" /> It was called PictureAnywhere.<ref name=":0" /> In 2008, Pictureworks was awarded the National Infocomm Award in the category of Most Innovative Use of Infocomm Technology (Private Sector - Small and Medium-Sized Enterprises) for its PictureAnywhere innovation.<ref>{{Cite news|url=https://www.imda.gov.sg/infocomm-and-media-news/buzz-central/2010/4/nia-pictureanywhere-goes-places|title=NIA: PictureAnywhere Goes Places|last=|first=|date=3 November 2017|work=Infocomm Media Development Authority|access-date=12 November 2018}}</ref>
The following year, Pictureworks Pte Ltd started to leverage on WiFi solutions that allowed images to be transferred from camera to computer<ref name=":0" />, enabling users to take pictures and get instant printouts from the printers at events,<ref name=":1" /> known as PictureAnywhere.<ref name=":0" /> For that, Pictureworks Pte Ltd was awarded the National Infocomm Award in the category of Most Innovative Use of Infocomm Technology (Private Sector - Small and Medium-Sized Enterprises) in 2008.<ref>{{Cite news|url=https://www.imda.gov.sg/infocomm-and-media-news/buzz-central/2010/4/nia-pictureanywhere-goes-places|title=NIA: PictureAnywhere Goes Places|last=|first=|date=3 November 2017|work=Infocomm Media Development Authority|access-date=12 November 2018}}</ref>


Due to the low barrier of entry to the industry business, Cheong eventually decided to restructure the business direction of Pictureworks.<ref name=":1" />  
Due to the low barrier of entry to the industry business, Cheong eventually decided to restructure its business direction.<ref name=":1" />  


Opportunity struck in 2006 when Cheong received offers of theme park roller coaster ride camera replacement.<ref name=":0" /> Pictureworks then started receiving offers to provide imaging services through ride-capture cameras attached to fixed locations on theme park roller coasters.<ref name=":1" /> Despite the small business volume at the time, Cheong accepted the offer and developed a system for the theme parks.<ref name=":1" /> As he spent more time refining the system, Cheong also slowly learned the ins and outs of the business model, which sparked his interest in advanced technologies in digital imaging solutions and mobile technology.<ref name=":1" /> This paved the way for Pictureworks to tap into the theme park business, which not only had a readily available customer base tied to theme park traffic, but also a high barrier of entry.<ref name=":1" />  
In 2006, Pictureworks Pte Ltd started receiving offers to provide imaging services through ride-capture cameras attached to fixed locations on theme park roller coasters.<ref name=":1" /> Despite the small business volume at the time, Cheong accepted the offer and developed a system for the theme parks.<ref name=":1" /> This paved the way for Pictureworks Group of companies ("Pictureworks") to tap into the theme park business.<ref name=":1" />  


In order to stand out among the big players, Pictureworks revamped their system to be Cloud-based and Mobile-based<ref name=":0" />, which led to the birth of its proprietary image solutions technology, PictureAir<sup>TM</sup> in 2011. Extending to its clientele covering theme parks and attractions, visitors are able to view, purchase and share their images on mobile phones via PictureAir platform.
Pictureworks is the official imaging service provider for more than 40 theme parks and attractions across 13 countries<ref>{{Cite web|url=https://puc.com/business-focus-2/omnichannel/|title=PUC Berhad's OmniChannel Business|last=|first=|date=|website=PUC Berhad|archive-url=|archive-date=|dead-url=|access-date=}}</ref>, including LEGOLAND® Japan, LEGOLAND® Malaysia, and Kidzania in various parts of the world, among others.<ref name=":2">{{Cite news|url=https://themalaysianreserve.com/2018/03/09/pictureworks-gets-three-year-deal-with-shimao/|title=Pictureworks Gets Three-Year Deal With Shimao|last=|first=|date=9 March 2018|work=The Malaysian Reserve|access-date=12 November 2018}}</ref> Pictureworks owns a Cloud-based and Mobile-based<ref name=":0" /> image solutions technology namely PictureAir<sup>TM</sup> for users to view, purchase, and share their images on mobile phones via PictureAir platform.<ref>{{Cite web|url=https://www.pictureworks.com/index.php/en/mobile-app.html|title=Pictureworks Mobile App|last=|first=|date=|website=Pictureworks|archive-url=|archive-date=|dead-url=|access-date=}}</ref>


PW Group (Pictureworks Holdings Sdn Bhd and its subsidiaries including Pictureworks Pte Ltd) is the official imaging service provider for more than 30 theme parks and attractions in the region<ref>{{Cite news|url=https://www.thestar.com.my/business/business-news/2017/12/27/puc-buys-pictureworks/|title=PUC Buys A Third Of Pictureworks For RM52.8mil|last=|first=|date=27 December 2017|work=The Star|access-date=12 November 2018}}</ref>, including international theme parks such as LEGOLAND® Japan, LEGOLAND® Malaysia, and Kidzania in various parts of the world, among others.<ref name=":2">{{Cite news|url=http://www.theborneopost.com/2018/11/10/pictureworks-partners-with-china-firm-to-promote-smart-tourism/|title=Pictureworks Gets Three-Year Deal With Shimao|last=|first=|date=9 March 2018|work=The Malaysian Reserve|access-date=12 November 2018}}</ref> In early 2018, Pictureworks entered into partnerships with [[Ocean Park Hong Kong|Ocean Park and/or Water World in Hong Kong]]<ref>{{Cite news|url=http://www.theedgemarkets.com/article/pucs-acquisition-target-pictureworks-gets-fouryear-partnership-hk-ocean-park|title=PUC's Acquisition Target Pictureworks Gets Four-Year Partnership With HK Ocean Park|last=|first=|date=9 February 2018|work=The Edge Markets|access-date=12 November 2018}}</ref>, as well as with Shimao Group Themepark Company for its “Hello Kitty Shanghai Times” indoor theme park in Shanghai.<ref name=":2" />  
In early 2018, Pictureworks entered into partnerships with Hong Kong theme park operator [[Ocean Park Hong Kong|Ocean Park Corp]]<ref>{{Cite news|url=http://www.theedgemarkets.com/article/pucs-acquisition-target-pictureworks-gets-fouryear-partnership-hk-ocean-park|title=PUC's Acquisition Target Pictureworks Gets Four-Year Partnership With HK Ocean Park|last=|first=|date=9 February 2018|work=The Edge Markets|access-date=12 November 2018}}</ref>, as well as with Shimao Group Themepark Company for its “Hello Kitty Shanghai Times” indoor theme park in Shanghai.<ref name=":2" /> Later at end of the year, Pictureworks established a partnership with China's smart tourism information solutions provider, Smart Guide Holding Group Ltd to expand into sightseeing destinations, tourist attractions, cultural and historical sites.<ref>{{Cite news|url=https://www.theborneopost.com/2018/11/10/pictureworks-partners-with-china-firm-to-promote-smart-tourism/|title=Pictureworks Partners With China Firm to Promote Smart Tourism|last=|first=|date=10 November 2018|work=The Borneo Post|access-date=}}</ref>


According to Cheong, Pictureworks does very little marketing, with most of its projects coming through word-of-mouth referrals from within the industry.<ref name=":1" />  
== Business career == 
Following the sudden death of elder brother Chia Chieh in February 2016, Cheong was appointed as the Managing Director of PUC Founder (MSC) Berhad (now known as PUC Berhad) on 1 December 2016.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-appoints-late-mds-younger-brother-successor|title=PUC Founder Appoints Late MD's Younger Brother As Successor|last=|first=|date=1 December 2016|work=The Edge Markets|access-date=12 November 2018}}</ref> On 1 May 2017, he was appointed its Group Chief Executive Officer.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-reshuffles-board-names-md-group-ceo|title=PUC Founder Reshuffles Board, Names MD As Group CEO|last=|first=|date=2 May 2017|work=The Edge Markets|access-date=12 November 2018}}</ref>


== Business career == 
Following his appointment as the Group Managing Director and Chief Executive Officer, Cheong introduced a new management team and initiated a rebranding exercise. The rebranding exercise saw the company’s name change to PUC Berhad (“PUC”) to reflect PUC’s new corporate identity and brand image as a digital lifestyle technology services provider.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-changes-name-denote-new-corporate-identity|title=PUC Founder Changes Name to Denote New Corporate Identity|last=|first=|date=29 June 2017|work=The Edge Markets|access-date=12 November 2018}}</ref> In November 2017, PUC received the ‘Excellent Brand Award’ from Worldwide Excellence Award (WEA).<ref>{{Cite news|url=http://www.enanyang.my/news/20171124/阿莎丽娜-萧斐弘-林福山-膺世杰名人最高荣誉/|title=阿莎丽娜 萧斐弘 林福山 膺世杰名人最高荣誉|last=|first=|date=24 November 2017|work=Nanyang Siang Pau|access-date=12 November 2018}}</ref>
Following the sudden death of elder brother Chia Chieh in February 2016, Cheong was appointed the Managing Director of PUC Founder (MSC) Berhad (now known as PUC Berhad) on 1 December 2016.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-appoints-late-mds-younger-brother-successorv|title=PUC Founder Appoints Late MD's Younger Brother As Successor|last=|first=|date=1 December 2016|work=The Edge Markets|access-date=12 November 2018}}</ref> On 1 May 2017, he was appointed its Group Chief Executive Officer.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-reshuffles-board-names-md-group-ceo|title=PUC Founder Reshuffles Board, Names MD As Group CEO|last=|first=|date=2 May 2017|work=The Edge Markets|access-date=12 November 2018}}</ref>
 
In line with his vision to rebrand PUC into a digital lifestyle services provider, Cheong has engaged the Group with strategic partnerships including 


Following his appointment as the Group Managing Director and Chief Executive Officer, Cheong introduced a new management team and initiated a rebranding exercise. The rebranding exercise saw the company’s name change to PUC Berhad (“PUC”), in order to reflect PUC’s new corporate identity and brand image as a digital lifestyle technology services provider.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-changes-name-denote-new-corporate-identity|title=PUC Founder Changes Name to Denote New Corporate Identity|last=|first=|date=29 June 2017|work=The Edge Markets|access-date=12 November 2018}}</ref> In November 2017, PUC received the ‘Excellent Brand Award’ from Worldwide Excellence Award (WEA).<ref>{{Cite news|url=http://www.enanyang.my/news/20171124/阿莎丽娜-萧斐弘-林福山-膺世杰名人最高荣誉/|title=阿莎丽娜 萧斐弘 林福山 膺世杰名人最高荣誉|last=|first=|date=24 November 2017|work=Nanyang Siang Pau|access-date=12 November 2018}}</ref>
* Adwhere Limited to leverage on digital media influencers<ref>{{Cite news|url=http://www.thesundaily.my/news/2018/03/20/puc-deal-sell-cloudbreakr-solutions|title=PUC In Deal to Sell Cloudbreakr Solutions|last=|first=|date=20 March 2018|work=The Sun|access-date=12 November 2018}}</ref>;
* ShenZhen Institutes of Advanced Technology of [[Chinese Academy of Sciences]] for the development of artificial intelligence (AI) technology<ref>{{Cite news|url=http://www.thesundaily.my/news/2018/04/23/puc-set-joint-research-lab-chinese-institute|title=PUC to Set Up Joint Research Lab With Chinese Institute|last=|first=|date=23 April 2018|work=The Sun|access-date=12 November 2018}}</ref>;
* Subsidiaries of [[Axiata Group|Axiata Group Berhad]] to work on digital advertising and digital financial services.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-inks-further-partnerships-axiata-digital|title=PUC Inks Further Partnerships With Axiata Digital|last=|first=|date=|work=The Edge Markets|access-date=19 July 2018}}</ref>
* Revenue Monster Sdn Bhd for unified payment solutions<ref>{{Cite news|url=https://news.ecinsider.my/2018/09/puc-unveils-presto-wallet-malaysia.html|title=PUC Berhad Unveils Presto Wallet In Malaysia|last=|first=|date=25 September 2018|work=ecInsider|access-date=}}</ref>; and
* Subsidiary of REVENUE Group Berhad to launch QR-based online-to-offline transaction platform facilitating eVouchers and eDeals redemption<ref>{{Cite news|url=https://www.thesundaily.my/media-marketing/puc-pioneers-o2o-transaction-system-XF241011|title=PUC Pioneers O2O Transaction System|last=|first=|date=10 December 2018|work=The Sun|access-date=}}</ref>


Some key partnerships that Cheong has engaged the Group with include partnering with Advwhere Limited to leverage on digital media influencers<ref>{{Cite news|url=http://www.thesundaily.my/news/2018/03/20/puc-deal-sell-cloudbreakr-solutions|title=PUC In Deal to Sell Cloudbreakr Solutions|last=|first=|date=20 March 2018|work=The Sun|access-date=12 November 2018}}</ref>; joining hands with ShenZhen Institute of Advanced Technology of [[Chinese Academy of Sciences]] for the development of artificial intelligence (AI) technology<ref>{{Cite news|url=http://www.thesundaily.my/news/2018/04/23/puc-set-joint-research-lab-chinese-institute|title=PUC to Set Up Joint Research Lab With Chinese Institute|last=|first=|date=23 April 2018|work=The Sun|access-date=12 November 2018}}</ref>; and working with subsidiaries of [[Axiata Group|Axiata Group Berhad]] on digital advertising and digital financial services.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-inks-further-partnerships-axiata-digital|title=PUC Inks Further Partnerships With Axiata Digital|last=|first=|date=|work=The Edge Markets|access-date=19 July 2018}}</ref>
Cheong has also led the Group through several acquisition and investment initiatives including


In line with his vision to building PUC into a leading digital lifestyle services provider, Cheong has also led the Group through several acquisition initiatives. In June 2017, PUC acquired Enovax Pte Ltd, a Singaporean full-fledged integrated IT business solutions leader, as the technology arm for PUC.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-acquires-singapore-based-enovax|title=PUC Founder Acquires Singapore-Based Enovax|last=|first=|date=26 April 2017|work=The Edge Markets|access-date=12 November 2018}}</ref> In June 2018, after obtaining its shareholders’ approval to diversify its business into the digital imaging segment, PUC completed the acquisition of 33% stake in Pictureworks.<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-gets-shareholders-nod-pictureworks-stake-buy|title=PUC Gets Shareholders' Nod For Pictureworks Stake Buy|last=|first=|date=26 April 2018|work=The Edge Markets|access-date=12 November 2018}}</ref> Three months later, PUC concluded the acquisition of 12.348% equity interest in one of Malaysia’s leading online marketplaces, 11street Malaysia,<ref>{{Cite news|url=http://www.theedgemarkets.com/article/11street-puc-sees-last-puzzle-digital-business-integration|title=In 11street, PUC Sees Last Puzzle Of Digital Business Integration|last=|first=|date=1 October 2018|work=The Edge Markets|access-date=12 November 2018}}</ref> which also saw Cheong taking the helm as the latter’s Group Chief Executive Officer.<ref>{{Cite news|url=http://www.focusmalaysia.my/Snippets/puc-strengthens-partnership-with-axiata-digital|title=PUC Strengthens Partnership With Axiata Digital|last=|first=|date=20 July 2018|work=Focus Malaysia|access-date=12 November 2018}}</ref>
* Acquired Enovax Pte Ltd as the technology arm for PUC in June 2017<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-founder-acquires-singapore-based-enovax|title=PUC Founder Acquires Singapore-Based Enovax|last=|first=|date=26 April 2017|work=The Edge Markets|access-date=12 November 2018}}</ref>
* Completed acquisition of a 33% stake in Pictureworks in June 2018, after obtaining its shareholders’ approval to diversify its business into the digital imaging segment<ref>{{Cite news|url=http://www.theedgemarkets.com/article/puc-gets-shareholders-nod-pictureworks-stake-buy|title=PUC Gets Shareholders' Nod For Pictureworks Stake Buy|last=|first=|date=26 April 2018|work=The Edge Markets|access-date=12 November 2018}}</ref>
* Concluded the acquisition of 12.348% equity interest in online marketplace - 11street Malaysia (operated by Celcom Planet Sdn Bhd),<ref>{{Cite news|url=http://www.theedgemarkets.com/article/11street-puc-sees-last-puzzle-digital-business-integration|title=In 11street, PUC Sees Last Puzzle Of Digital Business Integration|last=|first=|date=1 October 2018|work=The Edge Markets|access-date=12 November 2018}}</ref> which also saw Cheong taking the helm as its Group Chief Executive Officer<ref>{{Cite news|url=http://www.focusmalaysia.my/Snippets/puc-strengthens-partnership-with-axiata-digital|title=PUC Strengthens Partnership With Axiata Digital|last=|first=|date=20 July 2018|work=Focus Malaysia|access-date=12 November 2018}}</ref>


Cheong spent years managing businesses in China, which opened his eyes to the country’s revolutionary digital ecosystem. He witnessed the impact of China’s gradual transformation into a cashless economy and the adoption in every segment of its business landscape, from conglomerates to street vendors. These observations inspired Cheong to create Presto, a home-grown social marketing platform. Launched in December 2017, Presto aims to introduce shoppers to a unique and rewarding online shopping experience, where shoppers can earn ‘cashback’ as more people purchase an item or service, as well as when they promote deals on their social media channels.<ref>{{cite news|url=https://www.nst.com.my/business/2017/12/314078/puc-spend-rm36m-e-wallet-business-expansion|title=PUC to Spend RM36m For E-Wallet Business Expansion|last=|first=|date=13 December 2017|work=New Straits Times|accessdate=12 November 2018|publisher=}}</ref>
Having years of experience when it comes to managing businesses in China, Cheong witnessed the impact of China’s gradual transformation into a cashless economy and the adoption in every segment of its business landscape, from conglomerates to street vendors. Through these observations, Presto, a social marketing platform, was created in December 2017 to introduce Malaysian shoppers to a cashback model where shoppers can earn ‘cashback’ when they promote deals on their social media channels.<ref>{{cite news|url=https://www.nst.com.my/business/2017/12/314078/puc-spend-rm36m-e-wallet-business-expansion|title=PUC to Spend RM36m For E-Wallet Business Expansion|last=|first=|date=13 December 2017|work=New Straits Times|accessdate=12 November 2018|publisher=}}</ref>


In September 2018, PUC introduced a mobile payment function, Presto Wallet<ref>{{cite news|url=https://news.ecinsider.my/2018/09/puc-unveils-presto-wallet-malaysia.html|title=PUC Berhad Unveils Presto Wallet In Malaysia|last=|first=|date=25 September 2018|work=ecInsider News|accessdate=12 November 2018|publisher=}}</ref>, to complement the Presto application after obtaining approval from Bank Negara Malaysia to issue eMoney.<ref>{{cite web|url=http://www.bursamalaysia.com/market/listed-companies/company-announcements/5899921|title=Company Announcements|website=Bursa Malaysia|accessdate=12 November 2018}}</ref>
In September 2018, PUC introduced a mobile payment function, PrestoPay<ref>{{cite news|url=https://news.ecinsider.my/2018/09/puc-unveils-presto-wallet-malaysia.html|title=PUC Berhad Unveils Presto Wallet In Malaysia|last=|first=|date=25 September 2018|work=ecInsider News|accessdate=12 November 2018|publisher=}}</ref>, to complement Presto application after obtaining approval from Bank Negara Malaysia to issue eMoney.<ref>{{cite web|url=http://www.bursamalaysia.com/market/listed-companies/company-announcements/5899921|title=Company Announcements - Approval from Bank Negara Malaysia|last=|first=|date=|website=Bursa Malaysia|archive-url=|archive-date=|dead-url=|accessdate=12 November 2018}}</ref> Subsequently, more functions were being integrated to Presto, including prepaid reloads, bill payment, movie tickets purchase, shopping, and games.<ref name=":3" /> 


Cheong’s philosophy in business is summed up in a single quote: “Dare to change, or be changed”.<ref>{{Cite news|url=https://www.businesstimes.com.sg/hub/ey-entrepreneur-of-the-year-2018/staying-ahead-of-the-curve|title=Staying Ahead Of The Curve|last=|first=|date=29 October 2018|work=The Business Times|access-date=12 November 2018}}</ref>
Cheong’s philosophy in business is summed up in a single quote: “Dare to change, or be changed”.<ref>{{Cite news|url=https://www.businesstimes.com.sg/hub/ey-entrepreneur-of-the-year-2018/staying-ahead-of-the-curve|title=Staying Ahead Of The Curve|last=|first=|date=29 October 2018|work=The Business Times|access-date=12 November 2018}}</ref>
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Revision as of 09:47, 3 June 2019






Cheong Chia Chou
File:Cheong Chia Chou.jpgCheong Chia Chou.jpg Cheong Chia Chou.jpg
Cheong in April 2018
Born (1975-11-19) November 19, 1975 (age 50)
Ipoh, Malaysia
🏳️ NationalitySingaporean
🏫 EducationNational University of Singapore (B.Comp.)(MComp)
💼 Occupation
Founder and Managing Director, Pictureworks Holdings Sdn Bhd

Group Managing Director & Chief Executive Officer, PUC Berhad

Chief Executive Officer, 11street Malaysia
🌐 WebsiteLinkedIn Instagram

Cheong Chia Chou (born 19 November 1975) is a Singaporean entrepreneur. He is the founder and Managing Director of Pictureworks Holdings Sdn Bhd, current Group Managing Director and Chief Executive Officer of Malaysian ACE-Market listed company, PUC Berhad (Bursa Malaysia Stock Code: 0007), as well as the Chief Executive Officer of online marketplace, 11street Malaysia (operated by Celcom Planet Sdn Bhd).

Early life and education

Born and raised in Ipoh, Perak, Cheong is the youngest of three siblings. He has an elder brother, Cheong Chia Chieh (deceased) and elder sister, Cheong Chia Chen.

Cheong graduated with a Bachelor’s Degree in Computer Science with Honours from National University of Singapore ("NUS”), and subsequently completed his Master’s Degree in Computer Science at the same university.[1]

Inspiration and mentorship from late brother

Cheong’s journey as an entrepreneur is closely linked to that of his late elder brother, Cheong Chia Chieh.[2]

When Cheong started his first year at NUS in 1997, his elder brother Chia Chieh had started his first computer shop in Serdang, Selangor selling sub-assembly computers.[2] During the holidays, the brothers spent a lot of time together and the younger Cheong learned all he could from his elder brother, especially on negotiation techniques and innovation.[2]

In his second year, Cheong realised the potential of the Internet and writing HTML codes.[2] The brothers started a new partnership where Cheong handled the IT aspects and web page programming, while the elder brother Chia Chieh focused on business, marketing and sales.[2] The following year, they extended beyond selling web pages to packaging system solutions along with web consultancy services.[2] He credits Chia Chieh for opening his eyes to the value of entrepreneurial and business skills.[2]

On 27 February 2016, Chia Chieh passed away from a rare illness known as hemophagocytic lymphohistiocytosis (HLH).[3]

Entrepreneurial journey

Cheong started his first venture with GeoFoto Pte Ltd in 1999 together with four of his professors from NUS to commercialise its various technologies.[2] As the Co-Founder and Chief Architect, he collaborated with his alma mater to develop system architecture and marketed imaging technology. As an extension of his line of work, he subsequently designed an online photo printing system (Print@Fuijcolor) which was later sold to Fujifilm Singapore in 2001.[2]

After leaving GeoFoto Pte Ltd, Cheong went on to work at Systems@Work Pte Ltd (later acquired by WireCard AG) as its Business Solutions Director.[4] He led a team in the planning and development of large-scale payment systems and payment products including mobile applications to meet the growing demands of Malaysia’s online ePayments ecosystem.[5] During this time, Fujifilm approached Cheong to explore the possibility of developing instant printing kiosks using Bluetooth mobile technology.[6] He embraced the offer which led to the establishment of Pictureworks Pte Ltd in 2003.[6] Together with his team, they established the world’s first mobile photo printing kiosk – Cheki, which was then being installed over hundreds of kiosks in most of the Fujifilm outlets across Singapore.[6]

The following year, Pictureworks Pte Ltd started to leverage on WiFi solutions that allowed images to be transferred from camera to computer[6], enabling users to take pictures and get instant printouts from the printers at events,[2] known as PictureAnywhere.[6] For that, Pictureworks Pte Ltd was awarded the National Infocomm Award in the category of Most Innovative Use of Infocomm Technology (Private Sector - Small and Medium-Sized Enterprises) in 2008.[7]

Due to the low barrier of entry to the industry business, Cheong eventually decided to restructure its business direction.[2]

In 2006, Pictureworks Pte Ltd started receiving offers to provide imaging services through ride-capture cameras attached to fixed locations on theme park roller coasters.[2] Despite the small business volume at the time, Cheong accepted the offer and developed a system for the theme parks.[2] This paved the way for Pictureworks Group of companies ("Pictureworks") to tap into the theme park business.[2]

Pictureworks is the official imaging service provider for more than 40 theme parks and attractions across 13 countries[8], including LEGOLAND® Japan, LEGOLAND® Malaysia, and Kidzania in various parts of the world, among others.[9] Pictureworks owns a Cloud-based and Mobile-based[6] image solutions technology namely PictureAirTM for users to view, purchase, and share their images on mobile phones via PictureAir platform.[10]

In early 2018, Pictureworks entered into partnerships with Hong Kong theme park operator Ocean Park Corp[11], as well as with Shimao Group Themepark Company for its “Hello Kitty Shanghai Times” indoor theme park in Shanghai.[9] Later at end of the year, Pictureworks established a partnership with China's smart tourism information solutions provider, Smart Guide Holding Group Ltd to expand into sightseeing destinations, tourist attractions, cultural and historical sites.[12]

Business career

Following the sudden death of elder brother Chia Chieh in February 2016, Cheong was appointed as the Managing Director of PUC Founder (MSC) Berhad (now known as PUC Berhad) on 1 December 2016.[13] On 1 May 2017, he was appointed its Group Chief Executive Officer.[14]

Following his appointment as the Group Managing Director and Chief Executive Officer, Cheong introduced a new management team and initiated a rebranding exercise. The rebranding exercise saw the company’s name change to PUC Berhad (“PUC”) to reflect PUC’s new corporate identity and brand image as a digital lifestyle technology services provider.[15] In November 2017, PUC received the ‘Excellent Brand Award’ from Worldwide Excellence Award (WEA).[16]

In line with his vision to rebrand PUC into a digital lifestyle services provider, Cheong has engaged the Group with strategic partnerships including

  • Adwhere Limited to leverage on digital media influencers[17];
  • ShenZhen Institutes of Advanced Technology of Chinese Academy of Sciences for the development of artificial intelligence (AI) technology[18];
  • Subsidiaries of Axiata Group Berhad to work on digital advertising and digital financial services.[19]
  • Revenue Monster Sdn Bhd for unified payment solutions[20]; and
  • Subsidiary of REVENUE Group Berhad to launch QR-based online-to-offline transaction platform facilitating eVouchers and eDeals redemption[21]

Cheong has also led the Group through several acquisition and investment initiatives including

  • Acquired Enovax Pte Ltd as the technology arm for PUC in June 2017[22]
  • Completed acquisition of a 33% stake in Pictureworks in June 2018, after obtaining its shareholders’ approval to diversify its business into the digital imaging segment[23]
  • Concluded the acquisition of 12.348% equity interest in online marketplace - 11street Malaysia (operated by Celcom Planet Sdn Bhd),[24] which also saw Cheong taking the helm as its Group Chief Executive Officer[25]

Having years of experience when it comes to managing businesses in China, Cheong witnessed the impact of China’s gradual transformation into a cashless economy and the adoption in every segment of its business landscape, from conglomerates to street vendors. Through these observations, Presto, a social marketing platform, was created in December 2017 to introduce Malaysian shoppers to a cashback model where shoppers can earn ‘cashback’ when they promote deals on their social media channels.[26]

In September 2018, PUC introduced a mobile payment function, PrestoPay[27], to complement Presto application after obtaining approval from Bank Negara Malaysia to issue eMoney.[28] Subsequently, more functions were being integrated to Presto, including prepaid reloads, bill payment, movie tickets purchase, shopping, and games.[5]

Cheong’s philosophy in business is summed up in a single quote: “Dare to change, or be changed”.[29]

Awards and honours

  • In 2018, Cheong received EY Entrepreneur of The YearTM 2018 Singapore Award for its ‘Media & Lifestyle’ category in his capacity of Managing Director of Pictureworks Pte Ltd.[30]

References

  1. ↑ "PUC Board of Directors". PUC Berhad.
  2. ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 "Pioneering A World-Class Imaging Company". Focus Malaysia. 5 August 2017. Retrieved 12 November 2018.
  3. ↑ "PUC Managing Director Cheong Chia Chieh Dies". The Edge Markets. 29 February 2016. Retrieved 12 November 2018.
  4. ↑ "PUC Founder Has Cash It Can't Really Spend". The Edge Markets. 17 April 2017. Retrieved 12 November 2018.
  5. ↑ 5.0 5.1 "Company Announcements - PUC Berhad Annual Report 2018". Bursa Malaysia. 30 April 2019.
  6. ↑ 6.0 6.1 6.2 6.3 6.4 6.5 "Making A Last Impression - Pictureworks' Cheong Chia Chou Is Driven By Innovation In The Digital Imaging Business". The Edge Singapore. 29 October 2018.
  7. ↑ "NIA: PictureAnywhere Goes Places". Infocomm Media Development Authority. 3 November 2017. Retrieved 12 November 2018.
  8. ↑ "PUC Berhad's OmniChannel Business". PUC Berhad.
  9. ↑ 9.0 9.1 "Pictureworks Gets Three-Year Deal With Shimao". The Malaysian Reserve. 9 March 2018. Retrieved 12 November 2018.
  10. ↑ "Pictureworks Mobile App". Pictureworks.
  11. ↑ "PUC's Acquisition Target Pictureworks Gets Four-Year Partnership With HK Ocean Park". The Edge Markets. 9 February 2018. Retrieved 12 November 2018.
  12. ↑ "Pictureworks Partners With China Firm to Promote Smart Tourism". The Borneo Post. 10 November 2018.
  13. ↑ "PUC Founder Appoints Late MD's Younger Brother As Successor". The Edge Markets. 1 December 2016. Retrieved 12 November 2018.
  14. ↑ "PUC Founder Reshuffles Board, Names MD As Group CEO". The Edge Markets. 2 May 2017. Retrieved 12 November 2018.
  15. ↑ "PUC Founder Changes Name to Denote New Corporate Identity". The Edge Markets. 29 June 2017. Retrieved 12 November 2018.
  16. ↑ "阿莎丽娜 萧斐弘 林福山 膺世杰名人最高荣誉". Nanyang Siang Pau. 24 November 2017. Retrieved 12 November 2018.
  17. ↑ "PUC In Deal to Sell Cloudbreakr Solutions". The Sun. 20 March 2018. Retrieved 12 November 2018.
  18. ↑ "PUC to Set Up Joint Research Lab With Chinese Institute". The Sun. 23 April 2018. Retrieved 12 November 2018.
  19. ↑ "PUC Inks Further Partnerships With Axiata Digital". The Edge Markets. Retrieved 19 July 2018.
  20. ↑ "PUC Berhad Unveils Presto Wallet In Malaysia". ecInsider. 25 September 2018.
  21. ↑ "PUC Pioneers O2O Transaction System". The Sun. 10 December 2018.
  22. ↑ "PUC Founder Acquires Singapore-Based Enovax". The Edge Markets. 26 April 2017. Retrieved 12 November 2018.
  23. ↑ "PUC Gets Shareholders' Nod For Pictureworks Stake Buy". The Edge Markets. 26 April 2018. Retrieved 12 November 2018.
  24. ↑ "In 11street, PUC Sees Last Puzzle Of Digital Business Integration". The Edge Markets. 1 October 2018. Retrieved 12 November 2018.
  25. ↑ "PUC Strengthens Partnership With Axiata Digital". Focus Malaysia. 20 July 2018. Retrieved 12 November 2018.
  26. ↑ "PUC to Spend RM36m For E-Wallet Business Expansion". New Straits Times. 13 December 2017. Retrieved 12 November 2018.
  27. ↑ "PUC Berhad Unveils Presto Wallet In Malaysia". ecInsider News. 25 September 2018. Retrieved 12 November 2018.
  28. ↑ "Company Announcements - Approval from Bank Negara Malaysia". Bursa Malaysia. Retrieved 12 November 2018.
  29. ↑ "Staying Ahead Of The Curve". The Business Times. 29 October 2018. Retrieved 12 November 2018.
  30. ↑ "Five Leading Entrepreneurs Named Winners Of The EY Entrepreneur Of The YearTM 2018 Singapore Awards". EY Singapore. EY Singapore. Retrieved 12 November 2018.

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