Cabi Holdings Inc.
| File:Cabi-logo.jpg | |
| Private | |
| ISIN | 🆔 |
| Industry | Women's apparel[1] |
| Founded 📆 | 2002 |
| Founders 👔 |
|
| Headquarters 🏙️ | Carson, California, United States |
Area served 🗺️ | United States |
Key people | Lynne Coté (CEO)[2] |
| 250 million | |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Cabi Holdings Inc. is a United States-based designer and seller of women's clothing that uses a multi-level marketing model to distribute products.
Business model[edit]
Cabi was founded in 2001 by fashion designer Carol Anderson and management consultant Kimberly Inskeep, and ten friends, and originally named "Carol Anderson by Invitation".[3] Cabi reported sales of approximately US$250 million in 2016.[4]
Cabi clothing is only sold by the company by consumer-facing multi-level marketing (MLM) "stylists", as their representatives are called, usually through a party plan. The company had about 3400 active US-based stylists in 2015.[5][4] These stylists coordinate and market events to people in their personal networks. Cabi stylists are required to purchase an initial inventory of clothing and marketing materials which cost at startup $4,000 with a recurring cost of $2,500 for each new season's clothing.[4]
Stylists can be compensated from three potential revenue streams: from direct sales to customers at a 33% commission, from a commission based on sales made by "down line" stylists that they recruit, and profit off of selling the past season’s sample line, which is valued at around $10,000 and discounted by 50 percent.
International Growth[edit]
In July 2015 Cabi announced plans to expand into the Canadian market, [5] starting with 20 stylists located in all provinces except for Quebec.[5] This was followed by an announcement of Cabi's intention to enter the UK market in July 2016, [6] with an expectation of employing 50 UK stylists in the first year.
See also[edit]
References[edit]
- ↑ "Hugh With CAbi Clothes' Jan Janura « The Hugh Hewitt Show". 20 June 2011. Retrieved 23 February 2018.
- ↑ Black, Renata M (March 28, 2016). "Lynne Coté & Kimberly Inskeep : Women Empowering Women". Huffington Post . Retrieved 23 February 2018.
- ↑ Segran, Elizabeth. "At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why". Fast Company. Retrieved January 20, 2017.
- ↑ 4.0 4.1 4.2 Wahba, Phil (June 18, 2015). "What Avon can learn from direct-selling fashion company CAbi". Fortune. Retrieved 23 February 2018.
- ↑ 5.0 5.1 5.2 Young, Vicki M. (July 29, 2015). "Cabi to Enter Canadian Market". WWD. Retrieved January 11, 2017.
- ↑ Young, Vicki M. (July 29, 2016). "Social-Selling Brand Cabi Enters U.K. Market". WWD. Retrieved January 20, 2017.
Cabi[edit]
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- Online retailers of the United States
- Clothing companies established in 2002
- Clothing companies of the United States
- Privately held companies based in California
- Multi-level marketing companies
- 2001 establishments in California
- Clothing brands of the United States
- Clothing retailers of the United States
- American companies established in 2002
