Red Havas
| Type | Public Relations, Communications, Advertising, Marketing Services |
|---|---|
| Headquarters | New York, New York |
| Website | www.redhavas.com |
Red Havas is a global network of communications agencies headquartered in New York City, United States, with 17 offices in eleven countries. The brand was introduced in 2019, when Havas PR North America, Havas PR U.K., and Asia Pacific-based Red Agency Group merged their offices under the Red Havas name.[1]
Since 2019, James Wright [2] has served as global CEO of Red Havas and global chairman of the Red Havas Global Collective. Red Havas is part of the Havas PR Global Collective, the PR and communications arm of Havas, which is owned by parent company Vivendi.
Offices are located in Australia (Brisbane, Melbourne and Sydney), Indonesia (Jakarta), Italy (Milan), France (Paris), Germany (Dusseldorf), Philippines (Manila), Singapore, United Kingdom (London and Manchester), United States (Chicago, Pittsburgh, Phoenix, New England and New York City), the United Arab Emirates (Dubai) and Vietnam (Ho Chi Minh City).
The agency puts forth an annual trendspotting report, “The Red Sky Predictions Report.”[3] It also publishes several white papers a year, focused on cause, purpose or trends and shifts in communications.[4]
History[edit]
2019 to present
In May 2019, Havas PR North America announced it was merging with Asia Pacific-based Red Agency to become the Red Havas micro-network. Red Havas also opened a new office in London and rebranded a Havas PR office in Manchester, as well as Havas PR Vietnam and Jakarta.
In July 2020, the agency launched its “Red Sky Fuel for Thought” podcast,[5] which explores trending communications topics.
In late 2020, Red Havas launched a global content arm called Red Connect. Headquartered in London, Red Connect serves as LinkedIn’s global content partner.[6]
In March 2021, Red Havas merged its health agencies in Europe and the U.S. with individual health communications professionals across the Asia Pacific region to create the Red Havas Health brand.[7]
In April 2021, Havas PR Middle East joined the Red Havas network and rebranded as Red Havas Middle East.[8]
Awards[edit]
- PRNEWS Top Places to Work (2019)[9]
- PR Week—PR Professional of the Year (Agency), James Wright (2019)[10]
- PR Awards Asia—Gold (winner) Business to Business, for Reckon “In the Zone”[11]
- PR Awards Asia—Bronze in Consumer Launch for James Squire’s “The Great Australian Survivors’ Trek”[12]
- PR Awards Asia—Bronze in Brand Development (Product) for James Squire’s “The Great Australian Survivors’ Trek” (2020)
- PR Week—Agency to Watch, Red Havas U.K. (2020)[13]
- The Drum Rose Awards—Gold for Integrated Campaign, Greggs Vegan Steak Bake (2020)[14]
References[edit]
- ↑ Deighton, Katie. "Havas consolidates PR and social into Red Havas in latest phase of 'aggressive integration'". The Drum. Retrieved 4 August 2021.
- ↑ Bradley, Diana. "James Wright named Havas PR North America CEO". PRWeek. Retrieved 4 August 2021.
- ↑ "Vanity Metrics Vanishing says Red Havas Red Sky Predictions 2020 Global Trend Report". Branding in Asia. February 21, 2020. Retrieved 12 August 2021.
- ↑ "Next 20 Series: The Future is Person-to-Person Communications". PRovoke. Retrieved 12 August 2021.
- ↑ "Red Sky Fuel for Thought". Retrieved 4 August 2021.
- ↑ Hickman, Arvind. "Red Havas forecasts 50 per cent growth in UK after series of client wins". PRWeek. Retrieved 4 August 2021.
- ↑ Owen, Jonathan (March 3, 2021). "Red Havas announces major restructure". Campaign Asia. Retrieved 4 August 2021.
- ↑ Hickman, Arvind. "Havas Middle East rebrands to Red Havas". PRWeek. Retrieved 4 August 2021.
- ↑ "PR News Best Places to Work & Agency Elite Awards". 2019. Retrieved 4 August 2021.
- ↑ "PRWeek Global Awards Winners 2020: - Global PR Professional:Agency". PRWeek. Retrieved 4 August 2021.
- ↑ "PR Awards Asia 2020: Winners revealed". Campaign Asia. June 12, 2020. Retrieved 4 August 2021.
- ↑ "PR Awards Asia 2020: Winners revealed". Campaign Asia. June 12, 2020. Retrieved 4 August 2021.
- ↑ Harrington, John. "11 new UK PR agencies to watch in 2021". PRWeek. Retrieved 4 August 2021.
- ↑ Elgie, Nichola (May 14, 2020). "The true value of an award-winning creative partnership". Drummond Central. Retrieved 4 August 2021.
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