(NPAW) Nice People at Work
NPAW (Nice People at Work) is a global provider of business intelligence and analytic solutions designed to enhance the quality of experience for online media companies.[1] The primary industry NPAW serves is big data & video intelligence, catering mainly to streaming platforms, media companies, and telecommunications providers.[2][3][4][5] NPAW's solutions are utilized by over 190 online media customers globally, processing more than 150 billion video plays annually.[4] NPAW is headquartered in Barcelona, Spain with offices in New York and Darmstadt, Germany.[6][7][8]
History
The company was founded in 2008 by Sergi Vergés and Ferran G. Vilaró, the co-founders of Wuaki TV, a streaming service acquired by Rakuten in 2012.[9][10]
In 2013, the company changed strategy to focus on analytics and began developing its Analytics Quality-of-Service (QoS) platform, YOUBORA[10][11]
In 2018, NPAW launched the YOUBORA Suite, an advanced video analytics platform.[6][11]
In April 2020, Suma Capital became a shareholder in NPAW to support the company's ambitious international expansion plans. The investment aimed to bolster NPAW's growth and enhance its global presence.[12][13][8]
In 2022, NPAW joined the CDN Alliance as a founding member.[14]
Technology and Products
NPAW Suite: NPAW's flagship product, providing video performance analytics across multiple platforms and measuring key performance indicators (KPIs) such as buffering, video quality, and user engagement.[6]
YOUBORA Mobile App: an extension of their integrated video analytics solution specifically designed to give 24/7 visibility over streaming service performance, on the go.[15][16]
Publisher Analytics: A tool for editorial content optimization, including features like A/B testing for headlines and real-time tracking of content engagement.[17][18]
Author Tracking: Launched in 2024 as a feature to the Publisher Analytics product. The AI-powered tool monitors editorial content by author and compares the following metrics: Total navigations, Total Clicks, Quality clicks, Low quality clicks, Average scroll depth, Average navigation time.[19][20][21]
App Analytics: A product that integrates app diagnostics with video analytics, enabling streaming providers to monitor and resolve issues such as app crashes, login failures, and UI problems.[22][23][24][23]
CDN Balancer: A smart system to balance loads between content delivery networks[25][26]
NaLa: A natural language-based video insights search tool. NPAW's second-generation AI companion improves issue resolution by analyzing large volumes of data to protect viewer satisfaction and reduce costs.[27][28][29][30][31]
Partners
NPAW collaborates with a global network of media and technology partners. Most recently NPAW has announced initiatives with Backscreen,[32][33] BNS Inc.,[34] Nokia[35][36] and Redge Technologies.[37]
Awards
TV Tech Best of Show, 2023 NAB Show[38]
2022 Streaming Media Innovation Award[39]
2021 Streaming Media Europe Readers' Choice Award[40]
References
- ↑ Lawler, Kelly. "Netflix lost a million more subscribers, plans cheaper version with ads: What that means for you". USA TODAY.
- ↑ "Hulu Japan announces tech deal with NPAW - Digital TV Europe". www.digitaltveurope.com. January 14, 2020.
- ↑ Miller, Mark K. (April 1, 2022). "NAB Show: NPAW To Present Smart M-CDN Balancer, New Analytics Capabilities For Video Streaming".
- ↑ 4.0 4.1 "NPAW, CVE Partner on Video Analytics". 29 June 2023.
- ↑ "NPAW enters video probe market with Nokia deal". September 15, 2023.
- ↑ 6.0 6.1 6.2 "NPAW launches Youbora Suite at IBC". 17 September 2018.
- ↑ "NPAW Introduces New Product Analytics, SMB Solutions at NAB 2023". April 17, 2023.
- ↑ 8.0 8.1 Dorbian, Iris (June 2, 2020). "Suma Capital invests in Nice People at Work".
- ↑ "NPAW Careers". Wellfound.
- ↑ 10.0 10.1 Steers, Sam (February 28, 2022). "NPAW: A holistic approach to video analytics". mobile-magazine.com.
- ↑ 11.0 11.1 Sharma, Ray. "Ooyala Integrates with YOUBORA Analytics for QoS Data". www.thefastmode.com.
- ↑ "Suma Capital Invests in NPAW to Bolster Its Growth - Capital-Riesgo.es". capital-riesgo.es.
- ↑ "Suma Capital Invests In NPAW | Mergr M&A Deal Summary". mergr.com.
- ↑ George Winslow (May 9, 2022). "NPAW Joins CDN Alliance". TVTechnology.
- ↑ "YOUBORA – Get app for iOS". appshunter.io.
- ↑ Morris2020-09-11T11:08:00+01:00, Anne. "NPAW launches YOUBORA mobile app". IBC.
- ↑ Sharma, Ray. "NPAW Launches New Analytics, Automated A/B Testing Solution for Publishers". www.thefastmode.com.
- ↑ "Daily Research News Online no. 35746 - NPAW Launches Publisher Analytics Tool". www.mrweb.com.
- ↑ Miller, Mark K. (November 8, 2024). "NPAW Publisher Analytics Launches Author Tracking Feature".
- ↑ "NPAW Publisher Analytics launches Author Tracking feature". indianprinterpublisher.com. November 12, 2024.
- ↑ https://www.msn.com/en-us/news/technology/npaw-publisher-analytics-launches-author-tracking-feature/ar-AA1tKPjt
- ↑ George Winslow (September 13, 2022). "OneFootball Taps NPAW for Ad Analytics". TVTechnology.
- ↑ 23.0 23.1 George Winslow (August 29, 2024). "NPAW to Release New Version of App Analytics 2.0 at 2024 IBC Show". TVTechnology.
- ↑ "NPAW launched new analytics app for streamers". IBC.
- ↑ George Winslow (April 1, 2022). "NPAW To Present Smart M-CDN Balancer at 2022 NAB Show". TVTechnology.
- ↑ Abarinova, Masha (April 5, 2022). "NPAW debuts new load balancer for CDNs | StreamTV Insider". www.streamtvinsider.com.
- ↑ Staffpublished, S. C. N. (April 11, 2024). "NAB Show 2024 News: New AI Companions, Virtual Production, and More". systemscontractor.
- ↑ "NPAW Introduces AI-Powered Natural Language Video Insights Search". 6 May 2022.
- ↑ "How Machine Learning and Artificial Intelligence Improve the Efficiency of Video QoE Monitoring and Troubleshooting: Introducing Nala 2.0 (1147) - NAB Amplify".
- ↑ Reporter, Staff (April 15, 2024). "NPAW launches second-generation AI companion at NAB Show".
- ↑ Benamara, Akim (October 1, 2024). "Redefining Streaming: NPAW's AI Solutions and the Future of Local Content at IBC 2024".
- ↑ "Backscreen integrates NPAW to develop data-driven solutions". www.digitaltveurope.com. May 28, 2024.
- ↑ "Backscreen partners with NPAW for data driven OTT". Broadband TV News. May 29, 2024.
- ↑ George Winslow (August 14, 2024). "BNS Partners with NPAW to Enhance Video Analytics Reporting in North America". TVTechnology.
- ↑ Sharma, Ray. "NPAW, Nokia Sign Exclusive Video Probe Agreement at IBC 2023". www.thefastmode.com.
- ↑ Reporter, Staff (September 15, 2023). "NPAW ventures into video probe market with Nokia deal announced at IBC".
- ↑ "Redge Technologies teams up with NPAW - Digital TV Europe". www.digitaltveurope.com. August 30, 2023.
- ↑ Tom Butts (April 19, 2023). "TV Tech Announces Winners of Best of Show Awards at 2023 NAB Show". TVTechnology.
- ↑ "The 2022 Streaming Media Innovation Award Winners". Streaming Media Magazine. August 22, 2022.
- ↑ "The 2021 Streaming Media Europe Readers' Choice Award Winners". 4 October 2021.
External links
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