1000skis
| ISIN | 🆔 |
|---|---|
| Industry | Sporting goods |
| Founded 📆 | 2021 |
| Founder 👔 | Alex Hackel, Lucas Stål Madison, Pär Hägglund, Magnus Granér |
| Headquarters 🏙️ | Stockholm, Sweden |
Area served 🗺️ | Worldwide |
Key people | Anton Pohjolainen (CEO) |
| Products 📟 | Skis |
| Members | |
Number of employees | |
| 🌐 Website | 1000skis.com |
| 📇 Address | |
| 📞 telephone | |
1000 Skis (stylized as 1000skis) is a Swedish ski manufacturer founded in 2021 by professional freeskiers. The company produces skis for park, all-mountain, carve, and powder disciplines.[1][2]
History
1000 Skis was established in 2021 by a group of skiers–Alex Hackel, Lucas Stål Madison, Pär Hägglund, and Magnus Granér–formerly associated with the collective "The Bunch". Anton Pohjolainen serves as CEO.[3] The brand's founders sought to disrupt traditional ski industry practices by adopting a direct-to-consumer approach, minimizing waste, and incorporating sustainability from inception.[2]
Products
1000 Skis offers four core models: Park (for freestyle), All-Mountain (versatile terrain), Powder (deep snow), and Carve (groomed runs).[1] All of the company's products are sold exclusively online through the 1000 Skis website.
The All-Mountain ski features a 106 mm waist and a 19 m turning radius in the 178 cm variant.[4]
Sustainability
The brand's products are manufactured at Åre Ski Factory in Sweden, powered entirely by hydroelectric energy. They highlight a low carbon footprint (28.8 kg CO₂ per pair of skis), use FSC-certified wood cores, 50% bio-based and 10% recycled topsheet materials, 26% recycled steel edges, and offer eco-friendly wax.[4][1]
1000 Skis is a participant in the UN-backed Race to Zero initiative, aiming to reduce its emissions by 50% by 2030 and become net zero by 2050.[5] The company has collaborated with the Research Institutes of Sweden (RISE) and Åre Skidfabrik on the "Bioskiboard" project, exploring bio-based materials and life-cycle analysis in ski construction.[1]
Reception
In a 2022 review by *Newschoolers* (The Roofbox), the Park model was noted for its lightweight build, soft flex, and accessible handling—qualities described as "laughably easy to ski".[6]
References
- ↑ 1.0 1.1 1.2 1.3 Ritter, Max (11 October 2021). "Whats Up With The Bunch's New Ski Brand 1000 Skis?". Teton Gravity Research.
- ↑ 2.0 2.1 "Interview with Building a Purpose-Driven E-Commerce Brand: Inside 1000skis with Co-Founder Magnus Granér". cxplained.com.
- ↑ Newschoolers – LSM, Peyben, Magnus, and Hackel Confirmed As Owners of 1000 Skis
- ↑ 4.0 4.1 "1000skis – All Mountain". 1000skis.com.
- ↑ "Sustainability". 1000skis.com.
- ↑ In-Depth Review: 1000 Skis Park – The Roofbox
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