12PM KST
12PM KST is midnight in Korea, the time at which Korea a day starts.
This hour is feared in the K-pop community because it is also the time at which Big Hit Entertainment releases it's products if they hadn't been announced prior to this release. The fans call themselves "boo boo the fools" when they refresh in vain the company's page because they thought something would be released but nothing happens.
References[edit]
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