2Modern
2Modern
2Modern is an American e-commerce retailer specializing in contemporary furniture, lighting, rugs, outdoor furnishings, and home décor. Founded in 2003 by Greg Finney, the company operates from Mill Valley, California, and offers a curated selection of modern design products sourced from international and emerging designers.
History
2Modern was founded in 2003 by Greg Finney, whose vision was shaped by a passion for authentic modern design and early recognition of e-commerce opportunities in furniture retail. The company continues to operate independently under its incorporated name, Carve Media, Inc., and remains headquartered in Mill Valley, California.[1][2]
Products and Services
2Modern’s offerings span multiple categories including bedroom, living, dining, office, outdoor, tabletop, decor, lighting, and rugs. Its catalog features well-known brands such as Fritz Hansen, Vitra, Louis Poulsen, Knoll, Ethnicraft, Cappellini, Blu Dot, and more, alongside emerging independent designers.[3][4]
Business Model
As a pure-play online retailer, 2Modern emphasizes curated product selection and authenticity rather than private-label production. The company bolsters customer experience with services such as a 100% price-match guarantee, 30-day returns, and free shipping on orders over $50.[5]
Trade Program
2Modern operates a dedicated Trade Program for design professionals, architects, and commercial clients. Trade members receive exclusive trade pricing, personalized support from a dedicated account executive, concierge-level service from planning through installation, and access to interior design services. The program also includes volume discounts and a trade-focused product catalog and line sheets.[6][7]
Recognition
2Modern has been featured in design publications such as The New York Times, Architectural Digest, Elle Decor, Dwell, and Better Homes & Gardens. In 2023, it was named a “Retail Star” by Home Accents Today for its role in pioneering modern e-commerce and global sourcing.[8]
Corporate Profile
According to the Better Business Bureau, 2Modern, Inc. (d/b/a 2Modern.com) is an A+-rated and BBB-accredited company. The incorporation under Carve Media, Inc. traces back to 1997, and Greg Finney is listed as the CEO.[9]
References
- ↑ "About 2Modern". 2Modern. Retrieved 2025-08-14.
- ↑ "BBB Profile". Better Business Bureau. Retrieved 2025-08-14.
- ↑ "2Modern Brand Curation". DTC ETC. Retrieved 2025-08-14.
- ↑ "Home Accents Today Retails Profile". Home Accents Today. 31 May 2023. Retrieved 2025-08-14.
- ↑ "Discounts & Exclusions". 2Modern. Retrieved 2025-08-14.
- ↑ "2Modern Trade Program". 2Modern. Retrieved 2025-08-14.
- ↑ "Trade Program Details (affiliate summary)". Rakuten. Retrieved 2025-08-14.
- ↑ "Retail Star Award". Home Accents Today. 31 May 2023. Retrieved 2025-08-14.
- ↑ "BBB Corporate Information". Better Business Bureau. Retrieved 2025-08-14.
This article "2Modern" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:2Modern. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
