42nd Parallel (company)
42nd Parallel
42nd Parallel is an event marketing and experiential marketing agency specializing in production, creative strategy, and activations. They create content and experiences to help brands connect and resonate with Asian and Asian American consumers. They also assist Asian brands in connecting with the US market.[1]
The name 42nd Parallel originates from the latitude line that starts in Chicago, the founders' hometown, and passes through the Pacific Ocean, Asia, and back. It represents the connecting points between the US and Asian markets, embodying the agency's goals.[2]
They have collaborated with Asian American organizations nationwide and businesses seeking to reach this audience.[3][4]
They are part of the TCG Collective—The Chicago Group Collective—and a subsidiary of that agency.[5]
42nd Parallel has worked with Kellogg's, Midori, Bacardi, Palm Bay International, Universal, the Chicago Chinatown Chamber of Commerce, VH1, Courvoisier, and more![6]
The agency is a member of local Asian American community chambers, including the Chinatown Chamber of Commerce.[7]
42nd Parallel creates video content of their activations to demonstrate the impact of their work for clients. 42nd Parallel Videos
References
- ↑ www.tcgcollective.com/42ndparallel
- ↑ www.instagram.com/the42ndparallel
- ↑ www.tcgcollective.com/42ndparallel
- ↑ https://42nd-parallel.business.site/
- ↑ www.facebook.com/the42ndparallel
- ↑ https://www.chicagochinatown.org/
- ↑ https://www.chicagochinatown.org/membership1
42nd Parallel
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