44
Early Life
Born on January 25, 2002, 44, also known as Face of the Internet, was born and raised in Mombasa, where he fell in love with different cultures, which would be the key to his understanding of branding and marketing due to his observations made in a society that consisted of many types of people and lifestyles.
Career
Starting off his career in the rap group Trn Gang, 44 would later go independent and start releasing his solo projects on SoundCloud, where they started to get a buzz, and he started going from less than 1,000 streams to over 1,000,000 fast; and with this growth showing up every day, 44 decided to use this opportunity to step up in visual creation, where he became popular faster due to his already existing fanbase that was already looking out for more of his work, and that led to his pics going viral on stock sites, with single pics earning as many as millions of views each. This established his newfound nickname, Face of the Internet, which was primarily given to him by fans who noticed his pics everywhere; therefore, he decided to monetize it as part of his brand, which he is also known for today.
Personal Life
He has three brothers named Kanchu, Mave, and Curtis, and they were raised by both their parents.
References
https://soundcloud.com/faceoftheinternet
https://www.crunchbase.com/person/face-of-the-internet-8ac9
