730 Census
730 Census | |
|---|---|
 730 Census | |
| Background information | |
| Birth name | Aiden Ballard |
| Born | August 11, 2007 Louisville, Kentucky, U.S. |
| Origin | Bardstown, Kentucky, U.S. |
| Genres | Hip hop, trap, pop |
| Occupation(s) | Record producer, songwriter, music executive |
| Years active | 2020–present |
| Labels | 730 Records, 730 Music Group, 1017 Global Music |
Aiden Ballard (born August 11, 2007), known professionally as 730 Census, is an American hip hop record producer, songwriter, recording artist, music executive, and entrepreneur. He is the founder of 730 Records and 730 Music Group, and is associated with 1017 Global Music, a label founded by Gucci Mane, as a signed music producer. Census began producing music in 2020 and has since expanded his career from music production into recording, songwriting, artist development, label management, and live entertainment.
Census has produced and written music for a range of mainstream and emerging hip hop artists, including Trippie Redd, Dro Kenji, DC The Don, Midwxst, OsamaSon, Toosii, NoCap, Boslen, Mike Dimes, Scorey, Polo G, Li Rye, and many others. His production credits include both individual singles and material appearing on larger projects.
As a recording artist, Census has released several projects under the 730 Census name, including Against All Odds, Lost in Reverie, Lost in Reverie (Deluxe), Smoke & Mirrors, Smoke & Mirrors 2, Lost in Reverie 2, Lost in Reverie 3, and Lost in Reverie (Definitive Edition). His releases frequently feature collaborations with artists including Dro Kenji, DC The Don, Li Rye, and others.
Early life
Aiden Ballard grew up in Bardstown, Kentucky. He began experimenting with music production in 2020, inspired by the works of DDG and PlaqueBoyMax. By exploring beat-making and recording software, he developed a production style that combines melodic synth lines with dynamic trap percussion.
Career
Music production
Census began developing his professional production career during the early 2020s. His early production credits included work with artists such as Dro Kenji and Duvy, including the songs "Trance", "So What", and "Clear the Spot". He later accumulated additional production credits with artists including DC The Don, Toosii, Polo G, Scorey, and others.
His work has appeared across singles, album tracks, and extended projects. Census has frequently combined production and songwriting, allowing him to participate in the development of songs beyond instrumental production.
730 Records
On July 30, 2023, Census founded 730 Records, an independent record label and creative platform through which he releases music, develops projects, and facilitates collaborations between artists and producers.
The creation of 730 Records marked an expansion of Census's career from individual music production into label management and artist development. The 730 name subsequently became the primary identity associated with his music and related entertainment ventures.
Recording career
Census later expanded into recording and releasing music under the professional name 730 Census. His discography includes collaborative projects with artists such as Dro Kenji, DC The Don, Li Rye, and others.
His releases include the Lost in Reverie series, beginning with Lost in Reverie in 2024 and later expanding with Lost in Reverie 2, Lost in Reverie 3, and Lost in Reverie (Definitive Edition). The Definitive Edition contains 32 tracks and serves as a culminating experience in the series.
Census has also released the Smoke & Mirrors series with DC The Don, consisting of Smoke & Mirrors and Smoke & Mirrors 2.
In addition to full projects, Census has released standalone collaborations with artists including Toosii, Polo G, Scorey, Rich Amiri, and many others.
Business executive
As a founder and owner of the 730 brand, Census' work has involved overseeing creative projects, coordinating artists and producers, developing releases, and expanding the brand's activities beyond individual music releases.
Census has been involved in the development of the 730 brand's creative and commercial direction, working across music, artist development, promotion, and entertainment. His executive role has allowed him to combine his experience as a producer and recording artist with the organizational and business aspects of operating an independent music enterprise.
Through his executive work, Census has also pursued opportunities to connect recorded music with other forms of entertainment and audience engagement. This included the development of live events and other projects intended to expand the 730 brand's presence beyond traditional music releases.
730 Music Group
On July 30, 2025, Census established 730 Music Group, an artist-services venture operating alongside 730 Records. The company provides services to independent artists without requiring them to enter traditional long-term recording contracts.
730 Music Group represents a further expansion of Census's activities into the business and services side of the music industry, including artist support, project development, promotion, and release-related services.
Census Unplugged
Census Unplugged was a concert series hosted by 730 Records featuring live performances from both emerging and established hip hop artists, along with live renditions of music associated with Census.
The series consisted of three planned editions. The first edition took place on December 31, 2024 as a New Year's event. The second edition was held on June 28, 2025. A third edition was planned for December 31, 2025, but was ultimately canceled due to licensing and budget issues.
The first two editions took place at Bayfront Park in Miami, Florida and drew a combined attendance of approximately 19,000 people. The events incorporated live performances, multimedia production, and large-scale stage elements.
The concert series represented an expansion of the 730 brand from recorded music into live entertainment and event production. Following the cancellation of the third edition, the Census Unplugged series has not been continued.
Future plans
Several upcoming projects have been announced, all of which are currently in development with Census serving as executive producer. The projects remain in various stages of production and development, with recording, production, songwriting, sequencing, and other creative processes still underway. Details surrounding their release dates, track listings, features, and concepts remain limited and may change as development continues. The projects currently associated with his upcoming discography include Midnight, BORN AGAIN, and Aftermath.
Midnight is a collaborative project between Census and iann dior. Very little information about the project has been publicly discussed beyond iann dior's confirmed involvement and its status as an upcoming collaboration. The album remains in the early stages of development, with its final sound, track listing, release date, and overall concept yet to be established. The project is expected to continue Census's collaborative approach to recording, potentially combining his production and songwriting with iann dior's melodic alternative hip hop and pop-oriented style.
BORN AGAIN is an upcoming 13-track collaboration between Census and DC The Don and is currently the most extensively discussed of Census's upcoming projects. It is currently the primary focus of his current work, making it one of the projects most likely to be released first, although no official release date has been announced. The project is expected to mark a significant departure from their previous work, including the Smoke & Mirrors series. It is being developed around themes of personal change, reinvention, overcoming the past, and embracing a new creative direction. As Census described the project's central theme, “This project is about letting go of and overcoming your past.”
Census and DC The Don have described BORN AGAIN as having an entirely different sound from anything either artist has previously released. The project is intended to be vastly different from the sound and approach of Smoke & Mirrors, with its musical direction centered on emotional depth, experimentation, and a broader range of sounds, moods, and experiences. Rather than being built around a single emotional atmosphere, the album is intended to take listeners through a wide range of emotions and encourage them to fully experience each one. The themes of reinvention and moving beyond one's past are reflected not only in the subject matter but also in the project's intended musical direction.
The project also has a strongly meditative approach to listening. Listeners are encouraged to experience the album without distractions and allow the music to unfold as a complete experience rather than treating it simply as a collection of individual songs. DC The Don described the intended listening experience with the phrase, “Close your eyes and just listen.” This approach is intended to make the album more immersive and allow listeners to focus on the emotions and ideas presented throughout the project.
Aftermath is currently planned as a solo 730 Census project with a projected release sometime in 2027. The album is expected to be heavily based around soul samples and sample-driven production, drawing from the style of classic soul-sampling hip hop production. Census has described the project as one of his most challenging production experiences to date, with its production process requiring a different approach from his previous work.
The album is planned to feature a different artist on each song, with the guest appearances potentially including artists Census has previously worked with, particularly less-established collaborators such as SZN and C-Minor. Census's previous collaboration with SZN includes the 2025 single "The Way It Goes." The full list of featured artists has not yet been announced.
Aftermath is expected to further develop Census's identity as a producer and recording artist while placing a greater emphasis on sample-based production and collaboration. The project's final track listing, featured artists, production, and release date remain subject to change as the album continues through development.
As with other unreleased projects, release dates and planned track listings may change before publication. Information about the projects is therefore subject to further announcements from Census and the artists involved.
Discography
This discography does not represent the complete discography. It highlights executive produced projects, principal albums, extended plays, singles, and other notable production credits. Many additional credits and releases are not listed.
Albums & EPs
| Title | Release date | Artist(s) | Length |
|---|---|---|---|
| Against All Odds | August 11, 2023 | 730 Census, Li Rye | 5 tracks |
| Lost in Reverie | October 29, 2024 | 730 Census, Dro Kenji | 10 tracks |
| Lost in Reverie (Deluxe) | November 1, 2024 | 730 Census, Dro Kenji | 13 tracks |
| Smoke & Mirrors | December 25, 2024 | 730 Census, DC The Don | 18 tracks |
| Smoke & Mirrors 2 | February 20, 2025 | 730 Census, DC The Don | 13 tracks |
| Lost in Reverie 2 | April 1, 2025 | 730 Census, Dro Kenji | 8 tracks |
| Lost in Reverie 3 | October 31, 2025 | 730 Census, Dro Kenji | 8 tracks |
| Lost in Reverie (Definitive Edition) | April 3, 2026 | 730 Census, Dro Kenji | 32 tracks |
Upcoming projects
| Title | Release date | Artist(s) | Length |
|---|---|---|---|
| Midnight | Not yet available | 730 Census, iann dior | Not yet available |
| BORN AGAIN | Not yet available | 730 Census, DC The Don | 13 tracks |
| Aftermath | Sometime in 2027 | 730 Census | Not yet available |
Singles
| Title | Release date | Artist(s) |
|---|---|---|
| Trance | June 18, 2021 | Dro Kenji |
| Clear the Spot | March 4, 2022 | Duvy |
| SO WHAT | August 5, 2022 | Dro Kenji, DC The Don |
| ARSONIST | August 18, 2023 | Dro Kenji |
| Bando Kid | June 28, 2024 | Trippie Redd |
| BURN THE CITY | October 23, 2024 | DC The Don |
| LETTING ME GO | February 15, 2025 | 730 Census, DC The Don |
| Gang Life | August 3, 2025 | 730 Census, Toosii |
| MMSD | August 3, 2025 | 730 Census, Polo G, Scorey |
| All the Time | October 4, 2025 | 730 Census, OsamaSon, Rich Amiri |
| Paranoia | January 1, 2026 | 730 Census, Dro Kenji |
Success
Census has built a career spanning music production, songwriting, recording, artist development, and music business. As of 2026, estimates of Census's net worth vary considerably, with figures ranging from a few hundred thousand dollars to several million dollars. His estimated wealth is associated with his music catalog, production and songwriting work, business interests, equipment, royalties, and other professional ventures.
References
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