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AIAIAI

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AIAIAI
Privately held company
ISIN🆔
IndustryConsumer electronics
Founded 📆2006; 18 years ago (2006)
Founder 👔
Headquarters 🏙️Copenhagen, Denmark
Area served 🗺️
Worldwide
Members
Number of employees
🌐 Websiteaiaiai.audio
📇 Address
📞 telephone

AIAIAI is a Danish audio company founded in 2006 that designs and manufactures audio products.[1]

History[edit]

AIAIAI was founded in 2006 by Frederik Jørgensen, Christian Lorentzen, Peter Willer, and Jacob Moesgaard.[2][3] Their first headphone, the TMA-1, was introduced in 2010 in collaboration with professional DJs and music producers including James Murphy, A-Trak, Seth Troxler and Madlib.[4][5] The TMA-1 is included in the permanent collection at the San Francisco Museum of Modern Art (SFMOMA), and was featured in the exhibition Less and More: the Design and Ethos of Dieter Rams.[6][7]

Following the success of the TMA-1, the company launched the TMA-2 headphone in 2015, designed as a modular framework of parts with speaker units, earpads, headbands, and cables.[8][9][10] The TMA-2 has been awarded the Good Design Award by the Chicago Athenaeum Museum of Architecture and Design,[11] Cannes Lions product design golden trophy,[12] and Clio Awards product design silver award.[13]

The company expanded on TMA-2 modularity with Bluetooth in 2017,[14] Alcantara ear-cushions in 2019, and bio-cellulose speaker drivers in 2019.[15] In 2020, AIAIAI upgraded its headphone packaging to responsibly sourced and recycled materials in an effort to curb its CO2 emissions.[16]

Partnerships[edit]

AIAIAI often collaborates with external design partners, including musical artist Young Guru (2013)[17][18], American streetwear company Carhartt WIP (2013),[19][20] American independent record label Stones Throw Record (2014).[21][22]

In 2020, AIAIAI partnered with global music platform NTS Radio and record label Brain Dead to launch a limited edition TMA-2 headphone, with all profits donated to anti-racist organisations. The resulting profits were split equally between three charities and organisations: The Black Curriculum in the UK, Mino in Denmark and The Movement for Black Lives in the US.[23]

In 2021, AIAIAI introduced headphones with speaker units made from recycled vinyl in collaboration with UK record label Ninja Tune.[24][25]

References[edit]

  1. Brownlee, John (2016). "Why Modular Electronics Matter, Even After High-Profile Failures". Fast Company. Retrieved 2021-06-30. Unknown parameter |url-status= ignored (help)
  2. "Iværksættere scorer storaftale med Apple". Berlingske.dk (in dansk). 2011. Retrieved 2021-06-30. Unknown parameter |url-status= ignored (help)
  3. Andersen, Eva (2012). "Hey Apple - skal vi lege?". FINANS (in dansk). Retrieved 2021-06-30. Unknown parameter |url-status= ignored (help)
  4. Samiljan, Tom; Sintumuang, Kevin (2010-10-09). "OFF DUTY --- Gear & Gadgets: The New Tech Collectibles". The Wall Street Journal (Eastern ed.). New York, N.Y.: Dow Jones & Company. ISSN 0099-9660.
  5. Jørgensen, Christian (2011). "Test: Danske hovedtelefoner emmer af coolness". Computerworld (in dansk). Retrieved 2021-07-20. Unknown parameter |url-status= ignored (help)
  6. San Francisco Museum of Modern Art Annual Report 2012 (Report). San Francisco Museum of Modern Art. 2013. p. 16.CS1 maint: Date and year (link)
  7. Yu, Justin (2012). "AIAIAI Capital headphones propel Danish design momentum". CNET. Retrieved 2021-07-20. Unknown parameter |url-status= ignored (help)
  8. Hsu, Michael (2015). "OFF DUTY --- Gear & Gadgets: What Should I Hear Today --- After Searching in Vain for Perfect Headphones, a Music Lover Discovers the Pleasure of Models That Allow You to Tailor Their Sound". The Wall Street Journal (Eastern ed.). New York, N.Y.: Dow Jones & Company. ISSN 0099-9660.
  9. Bingham, Matt (2015-05-31). "Any tune you can make, my cans can make better; Forget music apps that let you alter sound -- tweakable headphones offer greater audio quality". The Sunday Times. London, England: NI Syndication Limited. p. 35. ISSN 0956-1382 – via Gale Academic OneFile.
  10. Building a circular future. Kasper Guldager Jensen, John Sommer (3 ed.). Copenhagen, Denmark: GXN Innovation. 2016. pp. 61–62. ISBN 978-87-998670-1-1. OCLC 954017506. Search this book on
  11. "Good Design Electronics - The Chicago Athenaeum". The Chicago Athenaeum. Retrieved 2021-06-24. Unknown parameter |url-status= ignored (help)
  12. "All the 2015 Cannes Lions Product Design winners". Bizcommunity. 2015. Retrieved 2021-06-24. Unknown parameter |url-status= ignored (help)
  13. "AIAIAI TMA-2 Modular Headphone System". Clio Awards, LLC. 2016. Retrieved 2021-06-24. Unknown parameter |url-status= ignored (help)
  14. Carman, Ashley (2017). "AIAIAI's modular Bluetooth headphone bands are now available to preorder". The Verge. Retrieved 2021-07-20. Unknown parameter |url-status= ignored (help)
  15. Billy, Steele (2019). "AIAIAI debuts 'HD' editions of its modular TMA-2 headphones". Engadget, Newstex LLC.
  16. Scilippa, Phil (2020). "AIAIAI Overhauls Its Headphone Materials to Reduce Carbon Footprint". EDM.com. Retrieved 2021-07-12. Unknown parameter |url-status= ignored (help)
  17. Kotler, Philip (2019). "Chapter 9: Dealing with competition". Marketing management. Kevin Lane Keller, Malcolm Goodman, Mairead Brady, Torben Hansen (4th European ed.). Harlow: Pearson Education Ltd. ISBN 978-1-292-24844-8. OCLC 1110435321. Search this book on
  18. Moynihan, Tim (2015). "You Can Build These Modular Headphones Exactly How You Like". Wired. ISSN 1059-1028. Retrieved 2021-07-12.
  19. "Carhartt WIP x AIAIAI TMA-1 Headphones". HYPEBEAST. 2013-11-18. Retrieved 2021-07-18.
  20. "Carhartt WIP x AIAIAI". Carhartt WIP. 2013. Retrieved 2021-07-18. Unknown parameter |url-status= ignored (help)
  21. "Stones Throw Records x AIAIAI TMA-1 "Stones Throw Edition"". HYPEBEAST. 2014-02-04. Retrieved 2021-07-18.
  22. "AIAIAI And Stones Throw: The TMA-1 Stones Throw Edition Headphones | Stones Throw Records". www.stonesthrow.com. Retrieved 2021-07-18.
  23. "Brain Dead and NTS Link up With AIAIAI for Collaborative Headphones". HYPEBEAST. 2020-10-20. Retrieved 2021-06-24.
  24. Sparrow, Mark (2021). "Danish Headphone Maker Breaks Records To Make Its New Ninja Tune Edition". Forbes. Unknown parameter |url-status= ignored (help)
  25. Smith, Mark (2021). "Unsold Ninja Tune vinyl recycled into AIAIAI headphones". Resident Advisor. Retrieved 2021-06-24. Unknown parameter |url-status= ignored (help)

External links[edit]



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