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From EverybodyWiki Bios & Wiki



SAAS (Software as a service)

Ajua is Africa's first Integrated Customer Experience company for businesses in Africa. The company aims to bridge the gap between businesses and their customers. Ajua’s technology integrates with businesses at the points that matter most to their customers to measure and optimize their Customer Experience. This has enabled leading brands of various sizes and industries on the continent to create actionable strategies that drive business growth.


Ajua was founded as mSurvey back in 2012. It started in Nairobi Kenya, and was led by its founders' vision to remove the blinders that prohibit growth and progress in the emerging world. Ajua, then mSurvey, went on to attract global investors including Silicon Valley’s Cross Culture Ventures, the Caribbean’s Alpha Angels and Safaricom’s Spark Venture Fund. Early angel investors also include Ashish Patel, Managing Director, the Abraaj Group; Steve Tamm, CTO, Salesforce; Susan Kimberlin, Partner, Backstage Capital; and Bob McNeel, CEO, Robert McNeel Associates. And since 2012, Ajua has gone on to attract some of the most well known brands in Africa and across the globe as customers including McKinsey, Airtel, Safaricom, Harvard University, Acumen, Digicel and others.


In August 2019, mSurvey rebranded to Ajua in a move aimed at reflecting its growth, ambition and African Identity in their corporate brand.

Headquarters and offices[edit]

The company is currently headquartered in Nairobi, Kenya at the Pinetree Building; (3rd Floor)

Key People[edit]

Kenfield Griffith, Founder and Chief Executive Officer[edit]

A Caribbean of Bajan/Montserraan descent, was a PhD student at MIT when he created mSurvey. While there, he spent months experimenting with geometric models, computations and algorithms, trying to bring his building automa on innova on to Kenya. After running into several roadblocks, Ken realized the problem wasn’t the technology but a basic lack of contextual data. Proving that empathy drives innovation, the challenge inspired him to reinvent the way informa on informs decisions, solving a problem that he and most would-be entrepreneurs and business in emerging markets face – a lack of actionable, credible, contextual data.

Louis Majanja, Co-Founder and Chief Product Officer[edit]

He is a software development veteran with nearly two decades of experience working with and for some of Silicon Valley’s most notable names. Before returning to his home country in 2010, Louis was developing some cutting edge e-learning technology at UC Bekeley in collaboration with Apple, Google, and YouTube, prior to that, he was at the forefront leading design business applications at Hewlett Packard. Today, Louis leads mSurvey’s product development, managing a team of engineers turning the Ajua vision into a robust, powerful platform.

Employees & Culture[edit]

The company currently has 40 - 50 employees. They describe the working environment as fun, open to experimenting, and full of integrity and ownership Number of Employees – (40 – 50)


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