ARY Film Awards
The ARY Film Awards (Urdu: ARY فلم انعام), commonly known as The AFA's, is an annual Pakistani awards ceremony honoring the cinematic achievements of film industry. Winners are awarded the golden statue, officially the ARY Film Award of Merit, that is much often known as an AFA trophy. The awards, first presented in 2014 at Golf Club, Karachi, are overseen and organized by ARY Digital Network and Entertainment Channel. ARY Film Awards became an electoral race to the trophy to best film in any category, as per being the first awarding ceremony of reboot era of Pakistani Film Industry. ARY Film Awards are the first film awarding ceremony after the demolishing of Pakistani oldest awarding ceremony Nigar Awards.
|ARY Film Awards|
|Awarded for||Excellence in cinematic achievements|
|Presented by||ARY Digital Network and Entertainment Channel|
|Date||27 April 2014|
28 May 2014 (televised)
ARY Film Awards are the effort of ARY Groups CEO Salman Iqbal who laid the foundation of ARY Films, which proves enormous beneficial for the Pakistani Film Industry and henceforth generate the new face of Pakistani Cinema in 2013. In result ARY Awards marked the milestone of supporting the efforts of artists across the country. The awards are reputed as annual event of ARY Digital Network to honor the actors, technical achievements and films of Pakistan. Award has been given in more than a dozen categories rendered into three major segments Viewers Choice, Jury Choice and Technical Awards.
The 2nd ARY Film Awards, is scheduled to take place in Dubai, UAE on 16 April 2016.
ARY Group is a well-known holding company founded by known businessman Abdul Razzak Yaqoob, thus representing the acronym of his name ARY which later became the first name of each subsidiary that comes in Group. ARY is a diversified group with interests in several sectors, though it is most famous for its contribution to Pakistani television. Its TV company ARY Digital Network and Entertainment Channel which further holds five television channels is one of highly rated TV Network in Pakistan. With the success in television, ARY Digital inaugurates ARY Films a film distribution company, which proves magnificently beneficial in terms of the arise of Pakistani cinema and money making. Year 2013, mark the milestone of the rebirth of Pakistan after a decade, hence generating another brick in great dome, ARY Film Awards were presented in order to honor the achievements of cinematic industry which had lost the charm years ago.
First ceremony was presented at Golf club of Defense Housing Authority in Karachi attended by the audience of more than 700 people including celebrities. Thirty three awards were presented, honoring artists, directors and other personalities of the film-making industry of the time for their works during the 2013 period; the ceremony ran for 3 hours and 45 minutes.
The ceremony was held in late April and broadcast a recorded telecast in late May. Special presenters are usually lined-up in a pair or single individual to present the awards to winners, presenters themselves was nominated and were media personalities. ARY used the sealed envelope to reveal the name of the winners.
The first Best Actor decided by Jury was given to Humayun Saeed and Best Actor decided by Viewers was presented to Shaan Shahid, for their work in Main Hoon Shahid Afridi and Waar respectively, this made them the first ARY Award winner in history. The honored professionals were awarded for all the work done in a certain category for the qualifying period; for example, Humayun and Shaan received their award for movies in which they starred during that period.
First ceremony was hosted by multiple hosts, with Shaan and Ayesha Omer were main host of the ceremony while Fahad Mustafa, Sarwat Gilani and Hamza Ali Abbasi hosted different segments.
ARY Films and Motto
Cinema and Film making in Pakistan makes an enormous hit comeback in the year 2013, with the name like Revisiting the death and Revival of Pakistani Cinema and phrases like New-wave, rebirth and revival become the tagline of every event that held in Pakistani Film Industry. Release of around seven Pakistani films throughout the country gave a much-needed push to aspiring local film-makers, it also produced a hyper-sentimental wave about the rise of Pakistan cinema, which masked the realities on the ground. The current year holds more promise for Pakistani cinema as more than two dozen productions are reportedly on the floor.
ARY Digital Network and Entertainment Channel joins hand with many film ventures and give birth to the new subsidiary to entire Group ARY Films, which mark the new milestone in Pakistani cinema foundation. ARY Films release thirty five films including 11 Urdu, 6 Punjabi and 17 Pashto films. Among them Waar, Main Hoon Shahid Afridi, Josh, Chambaili, Zinda Bhaag, Siyaah and Lamha tops the charts in industry and collects splendid box office performances on domestically and internationally. To celebrate the success of Pakistani cinema, ARY Films inaugurated First Film Awarding Ceremony after the demolishing of Nigar Awards, with the motto of "Celebrating the New Face of Cinema" to honor the films from all over the Pakistan, actors and technical achievements.
Design ARY Film trophy is known as ARY Film Award of Merit and recently it is also referred as AFA's trophy. It is Made of gold-plated britannium on a black metal base, it is 11 in (27.94 cm) tall, weighs 6.5 lb (2.94 kg) and depicts a gold-lady rendered in Art Deco style turned into curve style making ovule shape above her head by joining hands standing on a reel of film with presenter's name. The presenter name represent organization logo and respective winner field and name. As of first ceremony a total of 33 AFA's trophies have been presented to artists.
Naming AFA's statute is named after the ARY Group's co-founder Abdul Razzak Yaqoob, which is known as acronym "ARY". This acronym serve as a company logo and its all subsidiaries. Hence ARY Films which generates the idea of "ARY Film Awards" which further shortened to "AFA", first letter of each word (Abdul Razzak Yaqoob), thus naming the AFA's Trophy or simply AFA.