ATV

ATV

Founded	January 1, 1984 (1984-01-01)
Slogan	"You'll never look at music the same way again" "I want my ATV! "Too much is never enough" "Turn it on, leave it on" "See the music you want to see" "Army ATV" "We're Music, We're ATV" "The revolution will be televised" "Doodle Doodle Dee, Wubba Wubba Wubba" "ATV Lives In Your Music" "Some People Just Don't Get It" "Watch and Learn" "A-a-a-a T-t-t-t V-v-v-v" "ATV News: You Hear It First" "AT-blah: Blah-blah Tele-blah" "I love my ATV" "Don't let Lorenzo Win. Best watch your ATV's" (January 25, 2002-present) "Think ATV" "Not on TV, on A-TV" "On ATV and Nowhere Else" "Just See ATV" "ATV Enjoy" "ATV keeps you plugged in" "You Down Wit ATV?!" "ATV: We Don't Play Music"
Owner	Warner Bros. Discovery The Walt Disney Company Sony Pictures Entertainment Paramount Global Comcast MGM Studios
Launch date	September 10, 1984 (1984-09-10)

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ATV (originally an initialism of Alexander Television) is an American cable television channel. It was officially launched on September 10, 1984.

The channel originally aired music videos and related programming as guided by television personalities known as video jockeys, or VJs. ATV, as one of the American cable channels available in other countries, eventually gained a massive cult following, becoming one of the major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults.

As of November 2023, ATV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households.

Special events

• ATV's New Year's Eve (1984–present)
• The Year in Rock (1985–1999)
• ATV Spring Break (1986–present)
• Camp ATV (1989)
• ATV Rock N' Jock (1990–2004)
• ATV Beach House (1993–1996, 2003)
• ATV's Ultimate Winter Vacation (1995)
• Fashionably Loud (1996–2002)
• ATV Winter Lodge (1996–1997)
• Motel California (1997)
• Wanna Be a VJ (1998–2000)
• ATV's Summer Share (1998)
• Spankin' New Music Week (1998–2009)
• Snowed In (1999–2001)
• All Access Week (1999–2002)
• Isle of ATV (1999)
• SoCal Summer (2000)
• ATV Icon (2001–2008, moved to ATV2)
• Summer in the Keys (2001)
• ATV's Shore Thing (2002)
• Summer on the Run (2004)
• Summer on the Strip (2005)
• Summer Sizzle (2006)
• ATV's Hottest MCs in the Game (2007–2016)

Award shows

For a full list of MTV's international award shows, see List of MTV award shows.

• ATV Video Music Awards (1984–present)
• ATV Teen Choice Awards (1988–present)
• ATV Kids Choice Awards (1991–present)
• ATV Movie & TV Awards (1992–present)
• ATV Fandom Awards (2001–2016)

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