AZADEA Group

The Azadea Group is a retail company that owns and operates more than 50 international franchise concepts across the Middle East and North Africa. Since its inception in 1978, the Group has developed a network of stores representing brand names in fashion and accessories, food and beverage, home furnishings, sporting goods and multimedia. The company has more than 600 stores and over 11,000 employees spread across 13 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan, Kenya, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Qatar and the United Arab Emirates.

History

In 1978, Wassim Daher opened a small clothing store on Hamra Street, in the heart of Beirut, Beirut. In the 1980s the Group obtained its first international retail franchise, MaxMara. The company continued to expand in the Middle East over the next two decades, opening outlets in the United Arab Emirates (1993), Kuwait (1998), Qatar (1998), Bahrain (1999), Jordan (2001), Egypt (2005), Saudi Arabia (2007), Oman (2007), and eventually a total of 13 countries. Its current portfolio includes franchises from a number of brands including Zara, Massimo Dutti, Bershka, Pull & Bear, Stradivarius, Oysho, Uterque, Zara Home, Virgin Megastore, Sunglass Hut, Promod, Punt Roma.

AZADEA Foundation

Founded in 2011, the Azadea Foundation is an NGO managed, financed and sponsored by Azadea board members and employees. The foundation has hosted four plantation days to date, planting over 10,000 trees in the woodlands of Lebanon. It has also launched a number of initiatives to spread environmental awareness through school workshops, green booths in malls, and school competitions with an environmental focus such as "Envirothon" in 2015.

External links

• Azadea Group

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