Aaron Marino

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   Aaron Marino
   Born May 19, 1976
   Residence: Marietta, Georgia
   Aaron Marino, known as Alpha M on YouTube, is an entrepreneur, men’s lifestyle 
   expert, and business owner. He is the founder of IAmAlpha M and has amassed 
   over 4.5 million followers on his YouTube Channel. He is a founding member of the men’s skin care line Tiege Hanley 
    and a partner of the influencer advertising agency, Menfluential.
    
   Aaron was born in Norristown, PA, attended Perkiomen High School, and
   graduated from West Virginia University in Morgantown, WV with a degree in business 
   management. He was voted best dressed in high school.
    
   Aaron’s earlier business endeavors included a nutrition shop followed by a fitness 
   center. After selling his fitness center, he began to build his brand, Alpha M image,
   consulting, centering on men’s style and grooming. He created his YouTube channel 
   Alpha M in 2008 to teach men how to improve their grooming, wardrobe, fitness, 
   and lifestyle. 
    
   In 2018, GQ featured Alpha M in an article calling him the original men’s lifestyle 
   YouTuber. His most watched video [https://www.youtube.com/watch?v=_uqe3cvNPYk “Finding the Right Haircut for Your Face 
   Shape”] has over 7 million views.   
   His website iamalpham.com hosts videos, how-to’s, and tutorials. Marino 
   stated there is nothing by accident on YouTube and that he publishes a total of five 
   videos per week on his YouTube and website.
    
   Marino created Alpha M Style System, a series of six DVD's that teach men how to build
   a wardrobe and a personal style that will last and build confidence. The system also 
   includes a one-month membership to Alpha M Consulting, which features one-on-one 
   mentoring on style, fitness, and dating.
    
   Marino has appeared on ABC’s Shark Tank twice. After an unsuccessful attempt at getting a deal on ABC’s hit show Shark 
   Tank in Season 4, Aaron Marino had the opportunity to return and pitch another product
   on the show’s Season 7 finale.
    
   Marino was quoted saying “For an entrepreneur, Shark Tank is like the Super Bowl of 
   promotion. It was really the catalyst to my new business. When I was on there the first 
   time, it was such a devastating experience overall in terms of result. It was 
   heartbreaking.”

   During his first appearance on Season 4, episode 2, Marino did not get a deal for his 
   alpha m style system. Marino appeared on Shark Tank for a second time on Season 7, 
   episode 29, with his company “Pete and Pedro” <link> which produced lower-price-point
   hairstyling products for men. Real estate mogul Barbara Corcoran offered Marino 
   $100,000 for 10 percent of his social media business. Marino accepted the offer on the 
   show but did not carry through with it. 
   Two days after airing on Shark Tank, sales exploded. Marino sold around $25,000 
   worth of Pete and Pedro products in those two days, the equivalent of two weeks of 
   normal sales. Marino was quoted as saying “I was really interested at first with that deal 
   because I wanted to do a deal. But the main reason I went out to Shark Tank was 
   because I needed help with Pete and Pedro, and I really didn’t see... the partnership 
   with Barbara was going to be really beneficial."
    
   Marino joined the founding members of Chicago-based men’s skin care systems, 
   Tiege Hanley, in 2015. The company specializes in skin care products, formulated by 
   the company’s chemist, specifically for guys skin. Marino chronicles the company’s growth in a weekly Sunday VLOG called Starting a 
   Business and Building a Brand.
    
   Marino is also an active participant in the menswear networking conference held 
   annually in Atlanta organized by Menfluential.

Aaron Marino

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