Abhinandan moustache
The Abhinandan moustache or Abhinandan style is a style of facial hair made popular by Indian Air Force wing-commander Abhinandan Varthaman.[1] After being shot down in a dogfight during the 2019 India-Pakistan standoff, Varthaman was held captive for three days in Pakistan, then returned to India. Media around the world showed a photograph of him with the moustache. This sparked a trend and thousands of men in India began wearing the style. It is considered to be a symbol of bravery and tenacity.[2][3][4][5]
Description[edit]
The style is similar to a combination old gunslinger moustache and mutton chops worn by Franz Joseph I of Austria.[6][4] It resembles actor Suriya's moustache in the film Singam and the moustache of actor Rajnikanth's character in the movie Petta.[6][7]
GQ, an American based fashion magazine, reported on the "Abhinandan gunslinger moustache". They interviewed a Master barber at Truefitt & Hill who said that "the gunslinger moustache can very easily go wrong if you don’t know what you’re doing" so it is crucial so as to not over-do it.[8] Indian actor Ranveer Singh's barber, Darshan Yewalekar, was quoted saying that "the beard sported by the IAF pilot will soon be called India's very own Abhinandan style."[9]
In advertising[edit]
A number of companies used the moustache in their advertisements. Dairy company Amul produced a video with Jim Sarbh, featuring a little girl wearing an Abhinandan-shaped milk moustache.[10][11] The ad, posted on Twitter, received more than 170,000 views within 24 hours.[12][13] Pizza Hut also posted a tweet with the Abhinandan moustache on 3 March 2019.[14][15]
See also[edit]
References[edit]
- ↑ "Indians emulate pilot's 'hero moustache'". 4 March 2019 – via www.bbc.com.
- ↑ Times, EurAsian (3 March 2019). "MIG 21 vs F-16: Can a 3rd Generation MIG-21 Really Shoot-Down Hi-tech F-16 Aircraft?". EurAsian Times: Latest Asian, Middle-East, EurAsian, Indian News.
- ↑ "Abhinandan's gunslinger moustache evokes awe, youngsters rush to replicate style". Asian News International. 3 March 2019.
- ↑ 4.0 4.1 "Abhinandan Varthaman's Gunslinger Moustache Is All The Rage In India". NDTV. S Shobana. 3 March 2019. Retrieved 11 March 2019.
- ↑ "Bengaluru hairdresser gives 650 men 'Abhinandan' moustaches for free to honour IAF pilot". The Indian Express. 7 March 2019. Retrieved 2019-03-11.
- ↑ 6.0 6.1 "Beard it like Abhinandan: The moustache trend that signifies heroism". MSN. IANS. 3 March 2019. Retrieved 11 March 2019.
- ↑ "Abhinandan Varthaman's moustache may be the next styling sensation in India". Hindustan Times. IANS. 4 March 2019. Retrieved 2019-03-11.
- ↑ Agrawal, Radhika (4 March 2019). "How to get a gunslinger moustache like Wing Commander Abhinandan Varthaman". GQ India. Retrieved 2019-03-11.
- ↑ "Want to look cool? Beard it like Abhinandan - Times of India". The Times of India. IANS. 4 March 2019. Retrieved 2019-03-11.
- ↑ Suri, Manveena (4 March 2019). "Indian pilot returns home a hero and sparks mustache trend". CNN. Retrieved 2019-03-11.
- ↑ "Amul Pays Tribute to IAF Pilot Abhinandan's 'Mooch' in New Ad, Twitter Says it Will be Next Fashion Trend". News18. 3 March 2019.
- ↑ Desk, India com Buzz (3 March 2019). "Amul Sets Twitter Abuzz With 'Mooch' Video, Pays Tribute to IAF Wing Commander Abhinandan". India.com.
- ↑ Das, Aninda (10 March 2019). "Mooch Appreciated: IAF pilot Abhinandan Varthaman's gunslinger moustache is now a rage on social media - Trending & Viral News". TimesNowNews.com. Retrieved 11 March 2019.
- ↑ "Netizens divided over Pizza Hut offering free pizza to anyone named Abhinandan". The Indian Express. 4 March 2019. Retrieved 2019-03-11.
- ↑ Nair, Sulekha (6 March 2019). "Pizza Hut turns Wing Commander Abhinandan's bravery into marketing gimmick: Insensitive and opportunistic, say brand specialists". Firstpost. Retrieved 2019-03-11.
Further reading[edit]
- Supriya Nair (9 March 2019). The march of the moustache. Livemint
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