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Adam Mendelsohn

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Adam Mendelsohn
Born
🏳️ CitizenshipAmerican
🎓 Alma materUCLA
💼 Occupation
Media Strategist
Known forCommunications and Business Strategy
🏛️ Political partyDemocrat
🥚 TwitterTwitter=
label65 = 👍 Facebook

Adam Mendelsohn is an American communications media strategist.[1] notable for leadership roles in politics, finance, and culture including longtime advisor to NBA superstar Lebron James.[2] He has held senior positions in politics, finance, entertainment, sports, technology, and consumer. He is the founder and CEO of Upland Workshop, a boutique communications advisory working with companies and individuals on external strategy. He has led media and communications for a diverse group of people and organizations including Governor Arnold Schwarzenegger, global alternative asset firm TPG and the Springhill Company.

Early career[edit]

In 2006, Adam went to work for California Governor Arnold Schwarzenegger where he led communications and messaging for the Governor and his re-election campaign.[3] Schwarzenegger was overwhelmingly re-elected by focusing on progressive issues like environment, responsible immigration reform, and expanding healthcare. In 2007 Mendelsohn worked with Schwarzenegger to challenge the Republican Party on their growing extremist views in a speech referred to as Dying at Box Office.[4]

In 2009, Mendelsohn was one of the lead strategists on California's independent redistricting initiative, as well as the campaign to defeat oil company attempts to roll back environmental legislation. In 2010 Mendelsohn became a Democrat and continues to support Democratic candidates.

Later career[edit]

In 2010, Mendelsohn left politics to specialize on communications, media, and content strategy for corporate clients and business leaders. That same year he started working with NBA All Star LeBron James and his business partner Maverick Carter.[2][5][6] Mendelsohn has worked with both and played an integral role in their media and consumer business, The Springhill Company.

In 2016, Mendelsohn joined private and growth equity firm TPG as managing director where he led communications globally.[7][8] Mendelsohn helped lead the branding and positioning of the Rise Fund, their impact fund.

Mendelsohn has executive produced a number of projects including The Shop with Barack Obama[9] as well as Graduate Together[10]

In the summer of 2020, he helped create More Than a Vote[11][12], an organization focused on fighting against voter suppression, specifically in the black community.

References[edit]

  1. NBA.com Staff. "Stephen Curry, Jay-Z and Dan Gilbert: 50 people we'd want to hear from in a LeBron doc | NBA.com". www.nba.com. Retrieved 19 February 2021.
  2. 2.0 2.1 Stanley-Becker, Isaac. "Disinformation campaign stokes fears about mail voting, using LeBron James image and boosted by Trump-aligned group". The Washington Post. Retrieved 19 February 2021.
  3. Ganguli, Tania (11 June 2020). "LeBron James forming group to protect Black voting rights". Los Angeles Times. Retrieved 19 February 2021.
  4. Marinucci, Carla (21 September 2013). "Schwarzenegger's back but not as a politician". SFGATE. Retrieved 19 February 2021.
  5. Windhorst, Brian. "LeBron James and his budding media empire". Sports Illustrated. Retrieved 19 February 2021.
  6. Staff (21 August 2020). "LeBron calls out ad campaign for misusing tweet". ESPN.com. Retrieved 19 February 2021.
  7. Peebles, Maurice. "LeBron James, Adam Mendelsohn, and the Politicization Of Sports Superstardom". Complex. Retrieved 19 February 2021.
  8. Baker, Greg Roumeliotis, Liana B. (24 February 2015). "MOVES-TPG hires crisis PR specialist as communications chief -sources". Reuters. Retrieved 19 February 2021.
  9. Staff. "I captured Obama's favorite photo of the 2008 election. It's a reminder of what we've lost". USA TODAY.
  10. Moreau, Jordan; Moreau, Jordan (17 May 2020). "'Graduate Together:' Barack Obama, LeBron James and More Virtually Celebrate Class of 2020". Variety. Retrieved 3 March 2021.
  11. Leitch, Will (2 March 2021). "The Athletes Have More to Say". Intelligencer. Retrieved 3 March 2021.
  12. Shelburne, Ramona (30 October 2020). "What the work behind political change looks like for LeBron and star athletes". ESPN.com. Retrieved 19 February 2021.


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