Addison Wilde Rex
Greenbrae, California, U.S.
|Residence||Sonoma County, California, US|
Addison Rex is a wine industry professional and entrepreneur based in Sonoma County, California. He is the COO of The Wine Spies, a flash sale model website specializing in wine, and founder of Jurassic Wines, a négociant wine company and producer of brands TORN and Blanc Y Blanc. He was the General Manager of his family business Deerfield Ranch Winery, rising to the position after spending his early career learning the trade under the tutelage or his uncle, winemaker Robert Rex.
Early Life[edit | edit source]
Addison Rex was born in Marin General hospital in Greenbrae, California and spent the first years of his life on a houseboat in the South 40 houseboat community. His father, Michael Rex, is an architect and designed the dock that the houseboat was moored at, drawing inspiration from the way airplanes docked at the San Francisco International Airport terminals. As Rex grew, the small size of the houseboat caused his parents to move into a Victorian house on land in Sausalito. He attended Marin Horizon School in Mill Valley, California, a small Montessori school during his formative years.
An after school workshop called The Planet run by two brothers, Tom and David Kersting, that instructs children in wood-working and crafts, was very influential during his youth, causing Rex to think critically about how to create and execute.
His family moved to San Anselmo, California so that Rex could attend Sir Francis Drake High School, which he graduated from in 2005. He was a member of the Engineering Academy which was a two-year course in which students were required to build and program a robot that could maneuver a complex obstacle course and design and build a human-powered vehicle, which were pitted against one another in a race. During high school he attended the semester-long ITHAKA Cultural Study Program in Crete, Greece, a private institute created by Nick Germanacos which focused on the multi-aspect study of Greece and Greek culture, with courses including Greek Language, anthropology, archaeology, mythology, ancient, medieval and modern Greek history and creative writing.
Rex was accepted as a freshman into California Polytechnic State University in their inaugural class of the now-popular Wine and Viticulture major, with a concentration in Oenology. After spending one year at the school he was invited by his uncle to work a harvest at the family winery, Deerfield Ranch Winery, in the Sonoma Valley.
Career in the Wine Industry[edit | edit source]
Rex began his wine career at the bottom of the winery hierarchy as a "cellar rat", a colloquial term for a entry-level cellar worker. Routine jobs for a cellar rat include washing and sanitizing equipment, sorting grapes, pump-overs (in which wine is circulated over the fermenting grapes), punch-downs (in which the floating grape skins and manually submerged in the fermenting wine), and inoculating wine must with yeast and nutrients. He wrote a journal about his experiences at this time called Deerfield Cellar Rat which he posted online. After harvest he was hired as the Social Media Manager for the winery and produced Cellar Rat TV, with 33 total episodes that covered a range of winemaking topics with a target audience of non-professionals. He was promoted to Operations Manager, where he assumed responsibility for other aspects of the business outside of production including business operations and administration, and sales and marketing. After several years in this position, Rex was promoted to General Manager or Deerfield Ranch Winery, the highest position under the LLC's Managing Partners.
In 2017 he formed his first company, Jurassic Wines, with the intention of producing a variety of wine brands of his own design. In May of 2018, Jurassic Wines released its first three wines, under two new brands TORN and Blanc Y Blanc. TORN debuted with a red wine called ZIN X CAB, which is blend of Zinfandel and Cabernet Sauvignon and a white wine blend called CB X RIES, which is a blend of Chenin Blanc and Riesling. Blanc Y Blanc is white blend of Chenin Blanc and Sauvignon Blanc. Rex designed all of the labels for the wines.
In November of 2017, Rex was hired on as the COO of The Wine Spies, an internet wine retailer with a flash sale model. Under the codename Agent Cru, he reviews all the wines for the site and focuses on business development.
References[edit | edit source]
- Peterson, Abby. "Faces in the Wine Industry". The Kenwood Press. The Kenwood Press. Retrieved 24 August 2018.
- "Addison Rex Named General Manager at Deerfield Ranch Winery". winebusiness.com. Wine Business. June 9, 2017. Retrieved 24 August 2018.
- "Deerfield Cellar Rat". deerfieldcellarrat.com. Addison Rex. Retrieved 24 August 2018.
- "Cellar Rat TV". deerfieldcellarrat.com. Retrieved 24 August 2018.
- "About Jurassic Wines". Jurassic Wines. Jurassic Wines. Retrieved 24 August 2018.
- Yeamans-Irwin, Becca. "Addison Rex Goes Undercover as COO for The Wine Spies, Sonoma-based Wine Technology Company". wineindustryinsight.com. Wine Industry Insight. Retrieved 24 August 2018.
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