Adobe Campaign
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| Developer(s) | Adobe Inc. |
|---|---|
| Initial release | 2001 as Neolane |
| Engine | |
| Operating system | CentOs, Debian, RHEL, Windows Server[1] |
| Available in | Multilingual |
| Type | Software |
| License | Software as a service |
| Website | https://www.adobe.com/marketing/campaign.html |
Search Adobe Campaign on Amazon.
Adobe Campaign is a cross-channel marketing, campaign management and marketing automation application from Adobe. Adobe Campaign facilitates the design, execution and measurement of marketing campaigns across channels. Moreover, Adobe Campaign delivers uniquely tailored experiences to a company's customers and also personalizes messages and offers for customers based on their behavior, preferences and needs. Adobe Campaign exists as part of Adobe Experience Cloud, Adobe's business-to-business software as a service (SaaS) applications.
History[edit]
Adobe Campaign was created through the 2013 acquisition of the French company, Neolane, by Adobe.[2] [3]Neolane itself was founded in 2001 and headquartered in Paris, with satellite offices across Europe as well as in Asia and North America.[3][2] Customers of the company included tech giants such as Sony and Samsung as well as Dior, IKEA and Accor Hotels.[2] Considered a conversational marketing company, Neolane realized revenue of roughly $60 million annually.[2][3]
The acquisition of Neolane added another application to Adobe Marketing Cloud, which includes Adobe Analytics, Adobe Target, Adobe Experience Manager and Adobe Media Optimizer.[3][2] Adobe Campaign brought a lineup of features that added several additional attributes.[2] These included a real-time offer recommendation engine that creates personalized messages, lead handling protocols, high-volume email marketing campaigns and marketing resource management.[2]
Product[edit]
Updates to the original system acquired by Adobe focused primarily on email, a key channel in the arsenal of the marketer.[4] In addition, new Artificial Intelligence features Adobe added to Campaign aimed to help brands deliver the right experiences to the right individuals at the right time, all automatically.[4]
Specifically, each new feature was geared toward achieving automation that recognizes patterns in client behavior and reacts accordingly. These features and their benefits include:[4]
- Predictive send-time optimization: Analyzes customer engagement data and informs marketers of the most effective time to send an email to maximize impact.
- Predictive churn feature: Analyzes trending customer engagement data and historical unsubscribe data to determine if another send will irritate the customer into unsubscribing.
- Journey Orchestration: Allows brands to automatically deliver real-time messages initiated by an authenticated customer action.
Adobe Campaign offers a platform to design cross-channel customer experiences in an environment that provides real-time interaction management and visual campaign orchestration.[5] Companies use Adobe Campaign to deliver experiences across marketing channels to engage customers. It allows companies to coordinate, model, streamline and automate customer communications and marketing campaigns.[6] Some capabilities include:
- Integrated customer profiles
- Targeted segmentation
- Advanced data management
- Cross-channel campaign orchestration
- Analysis and reporting
- Personalization and real-time interaction
- Adobe Experience Cloud integrations
Recognition and Awards[edit]
In 2018, Gartner, Inc. named Adobe Campaign a Leader on the Magic Quadrant for multichannel marketing hubs.[7] The report evaluated 21 companies based on the criteria for “completeness of vision” included market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy.
References[edit]
- ↑ "Campaign Classic Compatibility Matrix". Adobe Systems. Retrieved June 8, 2020.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 Lardinois, Frederic (2013-06-27). "Adobe Acquires Conversational Marketing Platform Neolane For $600M In Cash To Bolster Its Marketing Cloud". TechCrunch. Unknown parameter
|url-status=ignored (help) - ↑ 3.0 3.1 3.2 3.3 Myers, Anthony (2013-09-11). "Neolane Officially Becomes Adobe Campaign". CMSwire. Unknown parameter
|url-status=ignored (help) - ↑ 4.0 4.1 4.2 Gagliordi, Natalie (2019-03-28). "Adobe brings new AI capabilities to Campaign". ZDNet. Unknown parameter
|url-status=ignored (help) - ↑ "What is Adobe Campaign?". Adobe. 2018-02-13. Unknown parameter
|url-status=ignored (help) - ↑ "About Adobe Campaign Classic". Adobe. Unknown parameter
|url-status=ignored (help) - ↑ "Adobe Named a Leader in 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs". Business Wire, Inc. 2018-05-04. Unknown parameter
|url-status=ignored (help)
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