Adrian Gonzalez

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Adrian Gonzalez is the general manager of Payne Edinburg Chrysler Dodge Jeep Ram in Edinburg, Texas. His work includes dealership operations, automotive customer education, and employee recruitment.

Gonzalez uses social media to show daily dealership activities and explain aspects of buying and financing vehicles. In an interview with CBT News, he discussed using unscripted footage of employees, customer interactions, and dealership operations to build familiarity with prospective buyers. He also described social media as a way to reach potential employees. [1]

In August 2026, Gonzalez participated in the launch of the Automotive Service Technician program at South Texas Vocational Technical Institute’s McAllen campus. During the event, he discussed the regional need for trained automotive technicians and the equipment required to service newer vehicles. He outlined proposed support from his organization, including specialty tools and mentorship and apprenticeship opportunities to help students transition into dealership employment. [2]

[1]

References

[2]https://www.autonews.com/retail/marketing/an-social-media-dealer-success-0902/

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