Aesthetonomics
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Aesthetonomics is a term coined by the Swedish design theorist Linda Rampell in her research project Homo Capitalistes, commenced in 2005. It defines an economy of seeing that evaluates how much a being is worth.[1] In The Shopmodern Condition, life penetrates through subobjects that constitute the pluridual: Gilles Deleuze's “dividual” (identity divided by mass) is now squared with desire: demand is multiplied with supply.[2][3] The pluridual is the new consumer identity.[4]
Notes
References
Printed sources
- Deleuze, Gilles (1992). "Postscript on the Societies of Control". MIT Press. MIT Press. 59: 3–7. (First published in French: ”Post-Scriptum sur les sociétés de contrôle”, L’Autre Journal Vol. 1 1990.)
- Rampell, Linda (2007). Designdarwinismen™ Homo Kapitalismus I. Stockholm: Gabor Palotai Publisher. ISBN 978-91-976557-1-2. Search this book on
- Rampell, Linda (2008). Freud med skalpell. Modekropp prêt-à-suppôter Homo Kapitalismus II. Stockholm: Gabor Palotai Publisher. ISBN 978-91-976557-2-9. Search this book on
- "Towards a Fashion Diagnosis". The Nordic Textile Journal. 1. 2010.
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