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Affinity Radio (Cambridge)

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Affinity Radio Cambridge
Affinity-rec-color.jpg
Broadcast areaCambridge, Cambridgeshire
SloganFrom Cambridge... This is the All New Affinity
FrequencyDAB (11C Cambridge) until 31 December 2011 DLS Label: Affinity_Radio__
First air date15 March 2011 (FM and online); 8 April 2011 (DAB)
Last air date31 December 2011 (DAB)
FormatVariety Hits

Affinity Radio Cambridge, referred to on air as 'The All New Affinity', was a Variety Hits local radio station from Cambridge, Cambridgeshire. Affinity Radio Cambridge from Cambridge is no longer broadcasting. Affinity Radio Cambridge started broadcasting on 8 April 2011, with a mix of music from the last four decades and a range of local information. Affinity produced more than 70 hours a week of locally produced programming.

Affinity Radio Cambridge was the first full-service DAB local station in England.[1]


History and About[edit | edit source]

Affinity Radio Cambridge originally broadcast from studios in Citylife House in Cambridge from February 2010 – February 2011. Then known as Cambridge City Radio it featured specialist music in the evening and magazine style programmes during the daytime.

In March 2011, Affinity rebranded and ran a Restricted Service Licence on 87.7 FM in Cambridge. On 12 April 2011 the station started broadcasting dynamic DAB DLS digital scrolling text, using UBC Media's Unique Interactive, ManDLS system.

On 16 July 2011 Affinity celebrated 100 days on the air. Early interviewees included Cambridge's MP Julian Huppert, 1980s singer and music producer Nik Kershaw and upcoming group, The Reason 4.

On 10 November 2011, Affinity Radio's DAB Service label changed from 'Affinity_Cambs__' to 'Affinity_Radio___' with a new programme type (PTY) of 'Pop Music'.

From 29 September 2011 until 31 December 2011 Affinity Radio temporarily 'flipped' their music format from full Variety Hits, to Hot AC during their daytime and overnight hours.

On 17 December 2011 the station relaunched as 'The All New Affinity' with new presenters and imaging.

On 31 December 2011 DAB broadcasts ceased and Affinity's primary delivery platform reverted to online.[2]

References[edit | edit source]

  1. Roy, Martin. "Cambridge DAB Station Launched".
  2. "Affinity leaves digital radio". Radio Today.

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