AiFi
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| Private | |
| ISIN | 🆔 |
| Industry | Artificial Intelligence, Computer vision |
| Founded 📆 | 2016 |
| Founder 👔 | |
| Headquarters 🏙️ | Burlingame, California |
Area served 🗺️ | |
Key people | João Diogo Falcão (CEO) Steve Gu (Co-founder) |
| Products 📟 | Autonomous store software |
| Members | |
Number of employees | |
| 🌐 Website | aifi |
| 📇 Address | |
| 📞 telephone | |
AiFi is a technology company based in Burlingame, California. The business develops computer vision software for retailers, such as supermarkets, stadiums, and clothing chains to use cashierless stores.
As of September 2025, co-founder João Diogo Falcão is Chief Executive Officer.[1]
History
AiFi was founded in 2016 by Steve Gu and Ying Zheng. In February 2018, the company publicly debuted its platform, which focused on a checkout-free retail system designed to compete with Amazon Go.[2]
Series B Funding
In March 2022, AiFi secured $65 million in Series B funding. The investment was led by Verizon Ventures and included retail partners such as ALDI South Group and Żabka.[3]
Technology
AiFi's platform solely uses cameras to assign identity based on computer vision. Using pose estimation to track customers, the software assigns anonymous 3D keypoint skeletons (avatars) onto persons within the camera field of vision to monitor behavior without recording biometric identity.[4]
The architecture relies on multi-target tracking algorithms to maintain keypoint continuity when views are blocked,[5] and analyzes motion patterns to detect interactions between hands and objects.[6] The system matches the keypoint movements within defined zones to an avatar when an item is removed from a specific area.[7]
Intuit Dome
The company is the primary retail solution provider for the Intuit Dome in Los Angeles, the home arena of the Los Angeles Clippers. As of 2025, the arena operates over 40 concession stands that use AiFi solutions.[8][9]
References
- ↑ "AiFi names João Diogo Falcão as new CEO". Sports Business Journal. 2025-09-10.
- ↑ Perez, Sarah (2018-02-27). "AiFi emerges from stealth with its own take on cashier-free retail similar to Amazon Go". TechCrunch.
- ↑ Cromwell, Schubarth (2022-03-11). "The Funded: Checkout-free shopping startup raises $65 million". Silicon Valley Business Journal.
- ↑ US 11393213, Zheng, Ying & Steve Gu, "Tracking persons in an automated-checkout store", published 2022-07-19
- ↑ Gu, Steve; Tomasi, Carlo (2011). "Branch and Track: Flexible Multi-Object Tracking with Robustness to Occlusions" (PDF). IEEE Conference on Computer Vision and Pattern Recognition (CVPR). doi:10.1109/CVPR.2011.5995596.
- ↑ Zheng, Ying; Gu, Steve; Tomasi, Carlo (2011). "Detecting Motion Synchrony by Video Tubes" (PDF). IEEE International Conference on Computer Vision (ICCV). doi:10.1109/ICCV.2011.6126510.
- ↑ US 11443291, Zheng, Ying & Steve Gu, "Tracking product items in an automated-checkout store", published 2022-09-13
- ↑ Young, Shane (2024-10-21). "Inside The Intuit Dome: Where Basketball Meets Technology And Entertainment". Forbes.
- ↑ DeMuro, Rich (2025-03-12). "How Tech Is Eliminating Long Lines at Intuit Dome". KTLA.
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