Alex Kesler
| Alex Kesler | |
|---|---|
| Born | Alexander Kesler May 26, 1977 Moscow, Russia |
| 🏡 Residence | Boston, United States |
| 💼 Occupation | Entrepreneur |
| 🌐 Website | Official website |
Alexander Kesler (born 26 May 1977) is B2B digital marketing expert, and Founder and President of inSegment, Inc., INFUSEmedia Corporation, Let’s Verify, and IT Curated.[1][2]
Early life[edit]
Kesler was born in Moscow, Russia. At 17 years of age his family moved to Boston, MA, United States. In 1996, he graduated from Babson College in Wellesley, Massachusetts with B.Sc. in Entrepreneurship, Marketing, and International Business.[3][4]
Career[edit]
Kesler served as the president of zTrace, Inc. from September 1999 to February 2006, and invented the original concept behind all zAgent-based technology products. He also served as the CEO of the A2 Advisors, Inc. from 2006 to 2008.[1][2] For the last decade, Kesler has been operating inSegment, a full-service digital marketing agency.[5] He created the trademarked, Conversion Architecture, a methodology proprietary to inSegment, which according to him addresses the needs of every possible user type to increase the likelihood that a website visitor will convert into a lead.[6][7] In 2016, Alexander was recognized as a top 10 US B2B marketing influencer and in 2017 he was listed as a top contributing content marketer.[8][6][9]
References[edit]
- ↑ 1.0 1.1 "Avoid the top 10 Internet marketing mistakes by software companies". American City Business Journals. Retrieved 16 December 2017.
- ↑ 2.0 2.1 "How 100 Business Leaders Spot Potential in New Hires (Hint: They Nearly All Said the Same Thing)". The Huffington Post. 14 January 2014. Retrieved 16 December 2017.
- ↑ "Alex Kesler: Building Positive Aura around Businesses". InsightsSuccess. Retrieved 16 December 2017.
- ↑ "inSegment: A Babson Alumni's Success in Digital Marketing". Babson College. 5 July 2017. Retrieved 16 December 2017.
- ↑ "How Did You Come Up With Your Business Name? Week of August 11th". CEO Blog Nation. Retrieved 16 December 2017.
- ↑ 6.0 6.1 "B2B Marketing: Top US and UK Influencers and Brands". Onalytica. 25 November 2015. Retrieved 16 December 2017.
- ↑ "inSegment: Number 1214 on the 2016 Inc. 5000". Inc. Retrieved 16 December 2017.
- ↑ "Ultimate list of freelance writers + content marketers contributing to leading publishers online". Trybaseline.com. Retrieved 16 December 2017.
- ↑ "How to Create a LinkedIn Company Page that Drives Sales". SmallBizTrends.com. Retrieved 16 December 2017.
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