Alexandra Bruce

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Alexandra Bruce
Alexandra Bruce.jpg Alexandra Bruce.jpg
Alexandra Bruce at the Getty Museum during the Los Angeles Art Show in 2012
🏳️ NationalityDual American-Brazilian citizenship
Chica Bruce
💼 Occupation
📆 Years active  1988-Present
Independent Author and Publisher
Notable work"Yo! MTV Raps", "Disinformation (TV series)"

Alexandra "Chica" Bruce is a Brazilian-American publisher, author and filmmaker,[1] who began her career working on independent films and directing music videos[2] in New York City, soon after graduating from Brown University.


Bruce was hired as one of the three original producers of the regularly-programmed American television show Yo! MTV Raps, which debuted on August 6, 1988. As the Associate Producer, she was responsible for convincing her friend, Fab 5 Freddy, to agree to host the original iteration of the show. The two previous pilots for this show, produced earlier that summer by MTV's On-Air Promotions Department Senior Producer, the late Peter Dougherty[3] and the late Ted Demme showed great promise and Yo! MTV Raps soon became one of the most popular programs on MTV in its history to date, routinely garnering Nielsen ratings of 2.0 or more, which was high for this Viacom channel of that era. Bruce soon formed her own production company and directed, produced, edited dozens of music videos for artists associated with the Golden age of hip hop, including Run-D.M.C., EPMD, Eric B. & Rakim and KRS-One.

With the decline of the video music era, Bruce put her focus during the early 2000s on writing books about popular culture, science and spirituality, six of which were published (see "Publisher, author", below) but sporadically continued working on film shoots. Notably, she was the Line producer of the 10-minute introductory segment of the 30-minute pilot for the Disinformation (TV series), with proponents of the controversial Montauk Project, in which she played herself. (She'd previously interviewed all of the major characters of this saga for her book, "The Philadelphia Experiment Murder").[4] The series was sold to BBC Four and ran on that British TV channel for two seasons. However, that particular segment became a cult clip, of its own and recently reappeared on the Boing Boing TV channel, where it was part of the eclectic programming offered to passengers of Virgin Express Airlines on their individual seatback TVs.

In 2010, Bruce completed work on two feature films as a co-producer, second unit director on: Discover the Gift,[5] released on September 30, 2010 by Random House (Crown Publishing Group) on June 17, 2011 and as a researcher on the film version[6] of Vincent Bugliosi's book, The Prosecution of George W. Bush for Murder, released on October 5, 2012.

In 2014, Bruce was a producer on the film, Heal for Free,[7] directed by Steve Kroschel.[8] In January 2015, the Digital Distribution Rights were sold to Gaiam Vivendi Entertainment, a division of Cinedigm.

Other activities[edit]

Bruce has been the publisher and author of since October 2010 and launched a revamped version of the site in September 2016.


  • The Philadelphia Experiment Murder: Parallel Universes and the Physics of Insanity, Sky Books, 2001. ISBN 978-0-9631889-5-3 Search this book on Logo.png.
  • Beyond the Bleep: The Definitive Unauthorized Guide to 'What the Bleep Do We Know!?', The Disinformation Company, 2005. ISBN 978-1-932857-22-1 Search this book on Logo.png.
  • Celestial Secrets, The Hidden History of the Fátima Incident, translator, Anomalist Books 2007. ISBN 978-0-9735341-8-4 Search this book on Logo.png.
  • Beyond 'the Secret': The Definitive Unauthorized Guide to 'the Secret' , The Disinformation Company, 2007. ISBN 978-1-932857-93-1 Search this book on Logo.png.
  • 2012: Science or Superstition , The Disinformation Company, 2009. ISBN 978-1-934708-28-6 Search this book on Logo.png.
  • Investing in Liquid Assets: Uncorking Profits in Today's Global Wine Market, with co-author, David Sokolin, Simon & Schuster, 2011. ISBN 978-1-416550-18-1 Search this book on Logo.png.


  • "Prisoner of Rio", Second Assistant Director (as Chica Bruce), 1988.
  • "Tougher Than Leather (film)", Production Designer (as Chica Bruce), 1988.
  • "Run-D.M.C.: Together Forever - Greatest Hits 1983-2000", (DVD compilation of music videos), "The Ave.", Director (as Chica Bruce), Arista Records - Sony Music Entertainment, 2000.
  • "The Conspiracy Zone" (TV Series; 1 episode) "FEMA", Herself (as Chica Bruce), 2002.
  • "Discover the Gift", Second Unit Director, Co-Producer, 2010.
  • "The Prosecution of an American President", Researcher, 2012.
  • "Heal for Free", Producer, 2014.[9]

Music videos[edit]

  • Salt-N-Pepa, "Get Up Everybody" (feat. Spinderella), Producer, (Directed by Ted Demme), Next Plateau Entertainment, 1988.
  • Kid 'n Play, "Rollin' with Kid 'n Play", Producer, (Directed by Ted Demme), Select Records, 1988.
  • Sweet Tee, "On the Smooth Tip", Producer, (Directed by Ted Demme), Profile Records, 1988.[10]
  • KRS-One, "My Philosophy", Producer, (Directed by Fab Five Freddy), Jive Records, 1988.[11]
  • Special Ed, "I Got it Made", Director, Profile Records, 1989.[10]
  • Chubb Rock, "Ya Bad Chubbs", Director, Select Records, 1989.[12]
  • Special Ed, "Think About It", Director, Profile Records, 1989.[10]
  • King Sun, "On the Club Tip", Director, Profile Records, 1989.[10]
  • Twin Hype, "For Those Who Like to Groove", Director Profile Records, 1989.[10]
  • Sweet Tee, "Why Did it Have to Be Me", Director, Profile Records, 1989.[10]
  • Nikki D, "Lettin off Steam", Director, Def Jam Recordings, 1989.
  • Nemesis (rap crew), "Pusherman", Director, Profile Records, 1989.[10]
  • King Sun, "Undercover Lover", Director, Profile Records, 1990.
  • Smooth Ice, "Do It Again", Director, MCA Records, 1990.
  • Smooth Ice, "Smooth But Def", Director, MCA Records, 1990.
  • Euro-K, "She's A...", Director, Profile Records, 1990.
  • Run-D.M.C., "On The Ave.", Director, Profile Records, 1990.[9]
  • Audio Two" "On The Road Again", Director, Atlantic Records, 1990.
  • EPMD, "Give the People", Director, Sleeping Bag Records, 1990.
  • Terminator X & The Valley of the Jeep Beets, "Juvenile Delinquintz", Director, P.R.O. - Sony Music Entertainment, 1991.
  • Maestro (rapper) Fresh Wes, "Conductin Thangs", Director, Attic Records/LMR (LeFrak-Moelis Records), 1991. Winner of the "Most Popular Male Video" in Canada's MuchMusic Awards in 1991.[13]
  • Tony Scott, "From Da Soul," Director, East West Records, 1991.
  • Eric B. & Rakim, "Don't Sweat the Technique", Editor MCA Records, 1992.
  • Lethal Weapon 3, performed by Sting (musician) and Eric Clapton, produced by Michael Kamen, "It's Probably Me," Producer, Reprise Records, 1992.
  • FU2, "Boomin' in Ya Jeep," Director, JDK Records MCA Records, 1992.[14]
  • FU2, "No Head, No Backstage Pass", Director, JDK Records - MCA Records, 1992. (Group was dropped by the label before post-production was completed, due to outrage among MCA employees, over the record's lyrics).
  • LeShaun, "Ready or Not", Director, Tommy Boy Records, 1993.
  • Young Black Teenagers, "Roll w/ the Flavor", Director, MCA Records, 1993.


External links[edit]

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