Alexis Traina

Alexis Swanson Traina is an American entrepreneur, recognized tastemaker, entertaining authority, author, and vintner. Traina is the founder and CEO of HiNOTE, a modern communication app.

Family and Education

Alexis Swanson Traina was born in New Orleans, Louisiana. She is the daughter of W. Clarke Swanson, Jr. of Omaha, NE, whose family innovated the iconic American brand, Swanson Foods; and Elizabeth Pipes Swanson of New Orleans. She is the eldest of three sisters, including Veronica Swanson Beard and Claiborne Swanson Frank.

Alexis spent her childhood in Naples, Florida, graduated from The Ethel Walker School in Simsbury, Connecticut, and went on to graduate from Hobart William Smith Colleges in Geneva, New York. In 1985 her parents relocated to the Napa Valley, to introduce their eponymous winery, Swanson Vineyards.

Career

After college, Alexis Swanson Traina began her career at Swanson Vineyards, where she reimagined the Napa Valley tasting room experience – along with the ceremonies and rituals of wine – by collaborating with top creatives and purveyors. Partnerships with creatives throughout the world led to collaborations with the likes of Andy Spade; interior designer, Thomas Britt; Katrina Markoff of Vosges Chocolat, and premier caviar farm, Tzar Nicolai. In 2012, Alexis created Modern House Wines, bringing wit + wine to the masses through her partnership with Target, creating a wine product catered solely to stylish women.

Books

Alexis Swanson Traina is the author of From Napa With Love, a best-selling book of photos and essays extolling the people and place she calls home. Published by Abrams Publishing, the book has been reprinted four times and was acquired by Reese Witherspoon's Hello, Sunshine.

HiNOTE

HiNOTE App is modernizing the $60B stationery industry by making it better, cooler, mobile — merging old world style with new world technology, at the speed of culture. The app introduces essential, everyday communication: personalized stationery, daily greetings, holiday wishes, photo sharing, on-the-fly invites with RSVP and more — easily sent in just a few taps across favorite messaging and social platforms.

Personal Life

Alexis Swanson Traina married technology entrepreneur Trevor Dow Traina in 2006. In 2018 Mr. Traina was appointed Ambassador to Austria. Alexis and Trevor have two children. The family lives in San Francisco, California.

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References

This article "Alexis Traina" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Alexis Traina. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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