Amazon Prime Day
On July 15, 2015, to commemorate the website's 20th anniversary, Amazon held its first Prime Day. The event is characterized by a number of sales and promotions exclusive to Amazon Prime subscribers, with Amazon initially promoting that it would feature "more deals than Black Friday".[1] The inaugural Prime Day faced criticism over the quality of the discounts offered, with many of them being tied to items not in high demand. Some users jokingly described the event as a "yard sale", and Walmart also countered the event with a promotional blog post arguing that customers "shouldn't have to pay $100 to find great deals". Amazon defended criticism of the event, noting that order volume on the website had "surpassed" Black Friday sales in 2014.[2][3][4][5][6] That same month, Amazon Prime announced[7] it signed up Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour for Amazon Prime Video, which was released in 2016.
On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".[8] The 2018 edition was preceded by a concert event headlined by Ariana Grande, and streamed on Amazon Video and Twitch.[9] The 2019 concert was held on July 10 ahead of Prime Day starting on July 15, and streamed exclusively for Prime subscribers, featuring Taylor Swift, Dua Lipa, Becky G, and SZA.[10][11][12]
In 2018, Prime Day first became tied to protests of Amazon and employee strikes due to the treatment of workers at its fulfillment centers. Supporters of these actions have urged boycotts of Amazon during Prime Day as solidarity, covering all services provided by the company and its subsidiaries.[13][14][15][16]
In 2020, Prime Day was postponed in the US due to the COVID-19 pandemic, and was held from October 13–14. In Canada, Prime Day 2020 was postponed to October 13–14. Prime Day was held in India on August 6–7.[17]
In May 2021, Prime Day was postponed indefinitely in Canada due to COVID-19.[18]
References
- ↑ McCormick, Rich (July 6, 2015). "Amazon says 20th birthday celebration will be bigger than Black Friday". The Verge. Archived from the original on July 7, 2015. Retrieved November 21, 2015. Unknown parameter
|url-status=ignored (help) - ↑ Garcia, Ahiza (2015-07-15). "Amazon 'Prime Day' shattered global sales records". CNNMoney. Archived from the original on 2015-07-17. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ "Amazon Says Prime Day Was Bigger Than Black Friday And Will Be Held Again". TechCrunch. Archived from the original on 2019-07-15. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ "Amazon Marks 20th Anniversary With "Prime Day," Its Answer To Black Friday". TechCrunch. Archived from the original on 2019-07-15. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ Garcia, Ahiza (2015-07-15). "Angry Amazon customers vent over sale fail". CNNMoney. Archived from the original on 2015-07-16. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ Ciambriell, Roo. "Amazon Prime Day Is Less of a Mega-Sale Than a Crappy Yard Sale, Customers Say". Adweek. Archived from the original on 2017-06-24. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ "AmazonVideoUK Twitter Account: We've got a brand new ride". July 30, 2015. Archived from the original on November 4, 2015. Retrieved January 6, 2017. Unknown parameter
|url-status=ignored (help) - ↑ "Amazon Says Prime Day Orders Jump 60 Percent over Last Year". Archived from the original on 2016-07-14. Retrieved 2017-01-06. Unknown parameter
|url-status=ignored (help) - ↑ "Ariana Grande to Headline Amazon Music Prime Day Concert". Variety. July 10, 2018. Archived from the original on July 12, 2018. Retrieved July 12, 2019. Unknown parameter
|url-status=ignored (help) - ↑ Brandle, Lars (July 11, 2019). "Taylor Swift Sings 'Shake It Off,' 'Blank Space' & More at Amazon Prime Day Concert: Watch". Billboard. Archived from the original on July 12, 2019. Retrieved July 12, 2019. Unknown parameter
|url-status=ignored (help) - ↑ Weatherby, Taylor & Ginsberg, Gab (July 11, 2019). "Taylor Swift, Dua Lipa, SZA and Becky G Serve Up Girl Power at Amazon Prime Day Concert: Recap". Billboard.CS1 maint: Multiple names: authors list (link)
- ↑ Schaffstall, Katherine (July 11, 2019). "Inside Taylor Swift-Headlined Amazon Prime Day Concert With Gigi Hadid, 'Marvelous Mrs. Maisel' Star and More". Archived from the original on July 11, 2019. Retrieved July 12, 2019. Unknown parameter
|url-status=ignored (help) - ↑ Paul, Kari (2019-07-15). "Prime Day: activists plan protests in US cities and a boycott of e-commerce giant". The Guardian. ISSN 0261-3077. Archived from the original on 2019-07-15. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ Tiku, Nitasha (2018-07-16). "Strikes, Boycotts, and Outages Mar Amazon Prime Day". Wired. ISSN 1059-1028. Archived from the original on 2019-05-01. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ "Amazon Warehouse Workers Plan Strike During Prime Day 2019". Fortune. Archived from the original on 2019-07-09. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ Brandom, Russell (2019-07-14). "Should you boycott Amazon Prime Day?". The Verge. Archived from the original on 2019-07-14. Retrieved 2019-07-15. Unknown parameter
|url-status=ignored (help) - ↑ Brown, Dalvin (2020-07-21). "Amazon Prime Day is Coming to the U.S. This Year, but 'Later than Usual'". USA TODAY. Archived from the original on 2020-07-21. Retrieved 2020-07-21. Unknown parameter
|url-status=ignored (help) - ↑ "Amazon postpones Prime Day in Canada due to COVID-19 outbreaks". Canadian Press. 2021-05-07. Retrieved 2021-06-04. Unknown parameter
|url-status=ignored (help)
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