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ASUG

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ASUG
File:Americas’ SAP Users’ Group logo as of 2026.png
Not-for-Profit
ISIN🆔
IndustryTechnology
Founded 📆1991; 35 years ago (1991)
Founder 👔
Headquarters 🏙️, ,
United States
Area served 🗺️
ServicesASUG is the largest IT professional association of SAP professionals in North America that delivers research, solutions, events, education, and networking to its members.
Members
Number of employees
🌐 Websitewww.asug.com
📇 Address
📞 telephone

Americas’ SAP Users’ Group (ASUG) is the largest IT professional association in North America.

History

In 1990, SAP customers attended the SAP annual conference “SAPPHIRE” to form a SAP users’ group.[1] In 1991, the Americas’ SAP Users’ Group (ASUG) was created.[2][3] ASUG works with SAP in order to deliver education and training, networking, research, and influence to ASUG members. The ASUG Annual Conference shares a location with SAP’s annual SAPPHIRE NOW event.[4]

In 2016, ASUG acquired The Eventful Group’s North American assets.[5] In 2016, ASUG launched the ASUG University program, which is delivered through both hands-on and virtual methods.[6]

ASUG is one of the 12 members of the SAP User Group Executive Network (SUGEN).

References

  1. What is ASUG?. (2002, May 9). SearchSAP.com Definitions. Retrieved on 2008-10-18.
  2. Bell, Erin (2008, September 28) Archived 2011-07-10 at the Wayback Machine. echannelline.com Retrieved on 2008-10-18
  3. Americas’ SAP Users’ Group [dead link]. (2008, September 15).SAP.info Retrieved on 2008-10-18.
  4. Events in America. crm2day.com Retrieved on 2008-10-29.
  5. (2016, April 22). SearchSAP.com Definitions. Retrieved on 2017-01-17.
  6. "The ASUG University opens for business". it.toolbox.com. Retrieved 2017-01-03.


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