Ancient + Brave
| Private | |
| ISIN | 🆔 |
| Industry | Wellness, Nutrition |
| Founded 📆 | 2018 |
| Founder 👔 | Kate Prince |
Area served 🗺️ | International |
Key people | Kate Prince (Founder & CEO) |
| Products 📟 | Collagen, Nootropics, MCT oil, Creatine, Supplements |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Ancient + Brave is a British wellness and nutrition brand known for its collagen, blends and functional supplements. Founded by former media lawyer Kate Prince, the company has been recognised among the United Kingdom’s fastest-growing private businesses and is noted for its focus on scientific research, sustainable sourcing, and ethical business practices.[1][2]
History
Ancient + Brave was founded in 2018 by Kate Prince, a former media lawyer who saw the opportunity to create the brand after being frustrated by the lack of ethically sourced supplements available in the UK.[3][4][5]
The business initially operated from Uckfield, East Sussex, and later relocating its headquarters to Lewes, East Sussex, in 2025.[6]
Products
Ancient + Brave produces a range of wellness and nutrition products designed around daily “rituals.” Its portfolio includes True Collagen, a hydrolysed bovine collagen powder, as well as creatine, mushroom tinctures, MCT oil, omega supplements, magnesium, and ashwagandha formulations.[7][8]
Its products are stocked by premium UK retailers including Boots, Selfridges, and Healf.[7][8][9] [10]
Ambassadors and Partnerships
Ancient + Brave has developed a strong celebrity following with figures such as Dame Kelly Holmes. [11]. In 2025, the company announced television presenter Davina McCall as a brand ambassador.
McCall has frequently discussed her approach to health and nutrition in national media. The Daily Telegraph profiled her “10 tips for a healthy life,” reflecting her advocacy for balanced wellness routines.[12]
In 2024, OK! and The Mirror both reported that McCall was “obsessed” with a collagen supplement that “really makes a difference.”[13]Cite error: Closing </ref> missing for <ref> tag
Ethics and Charity
Ancient + Brave has been a Certified B Corporation since 2021[14] and is a member of 1% for the Planet.[15] The company donates 2% of annual revenue to environmental and social causes, partnering with Rainforest Concern, the Lotus Flower Project and the Love Mercy Foundation, whose projects include a midwifery and healthcare facility in the Ugandan village of Otuke.[16][17]
Funding and Growth
In 2023, Ancient + Brave raised £7 million in growth capital from private-equity investor Piper to accelerate international expansion and product development.[18] From a turnover of £1.3 million in 2022, the company achieved 1,462 % growth over two years and was ranked fifth in the 2024 The Sunday Times 100 list of fastest-growing UK private companies, and eleventh in 2025.[19][1] The company also appeared on the Financial Times Europe’s Fastest Growing Companies 2025 list, ranking 77th overall.[20]
By 2025, Ancient + Brave had launched in Germany, Spain, and the United States.[21]
References
- ↑ 1.0 1.1 "Ancient + Brave". The Times. 27 June 2025. Retrieved 8 October 2025.
- ↑ "Celebrities are proud to keep my beautiful jars of collagen on display". The Times. 27 October 2023. Retrieved 8 October 2025.
- ↑ "Kate Prince, Ancient + Brave – Barclays Private Bank". The Times. Retrieved 8 October 2025.
- ↑ "I worked on Big Brother before I danced to the drum beat of shamanism". The Times. 13 September 2024. Retrieved 8 October 2025.
- ↑ "Kate Prince – LDC Top 50 Most Ambitious Business Leaders 2024". LDC. Retrieved 8 October 2025.
- ↑ "Fast-growing wellness and nutrition brand acquires Lewes town centre property". Insider Media. 14 March 2025. Retrieved 8 October 2025.
- ↑ 7.0 7.1 "Ancient + Brave – Health & Nutrition at Selfridges". Selfridges. Retrieved 8 October 2025.
- ↑ 8.0 8.1 "Ancient + Brave – One of the UK's Fastest Growing Wellness Brands Announces Whole Foods Market Listing". Food and Drink Network. Retrieved 8 October 2025.
- ↑ "Ancient & Brave True Collagen".
- ↑ "Ancient & Brave True Collagen Powder 200g - Boots".
- ↑ "Dame Kelly Holmes on Menopause, Strength and Supplements". Top Santé. 9 August 2024. Retrieved 8 October 2025.
- ↑ "Davina McCall's 10 tips for a healthy life". The Telegraph. Retrieved 8 October 2025.
- ↑ "Davina McCall is 'obsessed' with this collagen supplement that 'really makes a difference'". OK! Magazine. 3 August 2025. Retrieved 8 October 2025.
- ↑ "Ancient + Brave – B Corporation Directory Profile". B Corporation. Retrieved 8 October 2025.
- ↑ "Ancient + Brave – Member Profile". 1% for the Planet. Retrieved 8 October 2025.
- ↑ "Corporate Partners – Rainforest Concern". Rainforest Concern. Retrieved 8 October 2025.
- ↑ "KHC Theatre Build Project – Love Mercy Foundation". Love Mercy Foundation. Retrieved 8 October 2025.
- ↑ "Piper invests in Ancient + Brave". Piper Private Equity. 2 November 2023. Retrieved 8 October 2025.
- ↑ "The Sunday Times reveals Britain's 100 fastest-growing private companies 2024". News UK. 5 July 2024. Retrieved 8 October 2025.
- ↑ "Europe's Fastest Growing Companies 2025". Financial Times. Retrieved 8 October 2025.
- ↑ "PE-Backed British Wellness Brand Ancient + Brave Launches in the US".
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