Andrej Drapal
Dr. Andrej Drapal (born 1 September 1958) is a Slovenian entrepreneur consultant and philosopher.
He was active as a publisher and editor in student times. Editor in Tribuna magazine (1979 – 1982) and later editor and CEO of Radio Student (1982 – 1986). At that time published more than 500 articles on art, culture and society ad the same time finishing a master's degree in Philosophy and comparative literature on University of Ljubljana.
Later (1986 – 1991) he headed the theatre and film department in Cankarjev dom, the largest cultural institution in Slovenia. He produced more than 30 theatre and dance performances, then also as an independent producer in his InArt centre.
From 1991 to 2011, he was a partner of the first and still largest public relations and marketing agency, Pristop. He founded the first professional lobby association in Slovenia (1996). He founded the Chamber of professional services of Slovenia (2004). He was a member or president of various boards, among them president of the National Gallery of Slovenia board for two mandates and a member of the Ljubljanafestival program board (2010 – 2021). He served as a consultant for more than 200 Slovenian and international companies. He is a member of the Manager’s Association of Slovenia and the Slovenian Director’s Association.
From 1998 on, he started to develop his branding and marketing model, recognized as Standard Branding Model©. He designed more than 50 brands and business models based on this model since now. The brand I Feel Slovenia is the most visible result that came out of this model and a group led by Andrej. It is the official national brand from 2008 on. Brandlife (Drapal 2016) is the published result of this work.
He often appears as a speaker at various conferences on topics like branding, marketing and public relations and recently, memetics.
From 2006 on, Andrej started to build up a unique conceptual/philosophical system that unifies evolutionary theory, evolutionary psychology, neuroscience, complexity theory, memetics, liberal economy and liberal philosophy into a coherent system that he named homonism (Drapal 2022)
Andrej holds a PhD on Strategic communication from the School for advanced social studies in Slovenia. His research focus is memetics.
He appeared as co-author of a couple of books, while his first as a sole author was published only in the Slovenian language, How Things Emerge (Drapal 2009). His web resource page is www.andrejdrapal.com and twitter accounts @andrejdrapal, @adDrapi.
References
Drapal, Andrej. 2009. Kako Stvari Vznikajo: Od Mema Do Provanse: Od Kasa Do Reda: Iz Ušes in Prek Moganov V Tvoja Usta. Valenovak.
———. 2016. Brandlife: Brand’s Mystery Unveiled. Edited by Maša Dolanc. 1st edition. andrejdrapal.com d.o.o.
———. 2022. Homonism. Scholars’ Press. https://www.morebooks.shop/store/gb/book/homonism/isbn/978-613-8-96091-1.
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