Andrew Collins
| Andrew Collins | |
|---|---|
| File:Andrew Collins, the Mailman Group Office, Jul 2009.jpg | |
| Born | |
| 🎓 Alma mater | Swinburne University of Technology |
| 💼 Occupation | CEO |
| Known for | * Mailman Group
|
| Board member of | Entrepreneurs Organization |
| 🏅 Awards | * Winner Top 30 under 30 Entrepreneur – Australian Anthill Magazine
|
Andrew Collins (born 1980) is an Australian entrepreneur.[2] He is the CEO of Mailman group,[3] producer of transition China, co-Founder of Fanstang,[4] KAWO,[1][5] and Shopilist.[6]
Bibliography[edit]
Collins was first exposed to China in 2004 when he attended a global leadership summit.[7] In 2007, at age 27, he moved to Shanghai, China, after acquiring Mailman, then a foreign-owned media consulting firm.[8] He is now the CEO of Mailman Group.[9] and has since transformed it into a leading China digital, technology marketing and investment group[10][11] supporting international brands, sporting organisations and personalities, including soccer teams and individual players to develop digital and social media strategy in China.[12] The company has invested in several start-ups.[13][14] These organisations include American Airlines,[4][13] Citibank, Tottenham Hotspur,[15] Liverpool FC,[16][17] Manchester United,[18][19] NFL and the UFC to develop digital and social media strategy in China. Mailman is now one of the top digital sports consultancy and marketing platforms in China[20][21][22]
Collins partnered with China Branding Group in 2012 to launch Fanstang.com,[23][24] which is an international celebrity social network connecting global stars with China. It has connected Hollywood stars and musicians like Alicia Keys, Avril Lavigne, Taylor Swift and more to social media users in China.[25] Fanstang is regarded as a leader within the China celebrity and entertainment industry.[4]
The following year he co-founded KAWO,[5] a Chinese social media publishing application which gives access to brands and personalities from around all over the world to the Chinese market.[26] KAWO features professional sports content, social media and analytics in China. KAWO supports clients', such as FIVB,[27] Macys, BrandUSA, access to Chinese consumers through social and new media. He also co-founded Shopilist in 2014, a social shopping application which allows consumers to create personalized shopping guides in cities all over the world.[28] In 2015 Collins was awarded a place on China's digital entrepreneurs A-List with Campaign Asia, recognizing digital experts across China.[29] Andrew was again nominated in the Advance Global Australian Awards in the category of innovation in sport.[30]
Awards and recognition[edit]
Collins has received a number of awards including Australia's 2009 Top Entrepreneurs Under 30,[31] 2013 Finalist in Australia-China Alumni Awards,[32] Telstra' Australian sponsored New Media Award (2010),[33] Finalist 2014 Australia-China Business Awards for Entrepreneurship.[34] In 2015 Collins was named among China's digital entrepreneurs A-List in recognition of his work with Campaign Asia.[35] The A-List recognizes digital experts across China. He was nominated in the Advance Global Australian Awards in the category of innovation in sport.[30] Collins's company Mailman group was the first company to launch Liverpool FC a Premier League Team on the Chinese social media in 2010. Mailman also managed the 2012 summer tour promotion for Manchester United in China. In 2015, Collins secured a partnership between Liverpool FC and China's online streaming video network PPTV. He was responsible for the marketing and promotion for the Australian Football League's first ever live game in mainland China held in 2010 between the Brisbane Lions and Melbourne Demons.[36]
Other contributions[edit]
Collins supports entrepreneurship through his involvement as a board member for the Global EO Organization, Shanghai Chapter, and contributing as a guest blogger to online business publications including Fast Company,[37] Business Insider,[38][39] Entrepreneurs Organization global magazine,[40] Australia Business magazine Anthill,[41] and has been featured in That's Shanghai, Shanghai's leading publication for expatriates.[42] He is a commentator at Thoughtful Media[43] on areas dealing in China with digital, marketing, celebrity and sports marketing.[44] Collins was a judge at the Singapore Start Up Asia contest[45] and also a judge at SVIEF CHina-America Innovation Conference.[46] He also appears as a special guest judge with Shanghai's Mobile Monday events. Collins has also been a mentor at Shanghai's Start-up weekend.[47]
References[edit]
- ↑ 1.0 1.1 Popescu, Adam. "Startup helps big brands engage with China". mashable.com. Mashable.
- ↑ "Andrew Collins". Retrieved 5 March 2015.
- ↑ "Agencies and Freelancers in Shanghai". Retrieved 5 March 2015.
- ↑ 4.0 4.1 4.2 Grant, Rebecca. "Mailman Group establishes venture fund to break startups out of the box". VentureBeat. Retrieved 5 March 2015.
- ↑ 5.0 5.1 "Enter the dragon: KAWO wants to make life easier for foreign brands eyeing China's 591m internet users". Fairfax Media Publications Pty Ltd. Retrieved 2 March 2015.
- ↑ "Andrew Collins". mailmangroup.com. Archived from the original on 12 February 2015. Retrieved 10 February 2015.
- ↑ Yoo, Tony (11 August 2017). "Yao Ming just backed a $23 million round for an Australian entrepreneur who introduced China to AFL and NFL online". Business Insider Australia. Retrieved 7 April 2018.
- ↑ "Kickstarting a China strategy". The Australian. 19 March 2018.
- ↑ McNeice, Angus (August 10, 2017). "China's Tencent buys European soccer rights". China Daily UK.
- ↑ McNichol, Andrew (27 September 2017). "How the NBA became China's most popular sports league, with a boost from tech giants such as Weibo and Tencent". South China Morning Post.
- ↑ Long, Danielle (11 May 2017). "Bundesliga wins over Chinese football fans with online 'Dreams' campaign". The Drum.
- ↑ Davis, Kenrick (16 January 2018). "The foreign sports stars logging on to China's social media". Sixth Tone.
- ↑ 13.0 13.1 "Mailman Group establishes venture fund to break startups out of the box". Reuters. Retrieved 5 March 2015.
- ↑ Everett, Tyler (11 December 2015). "Hangin' with ... Mailman CEO Andrew Collins". Retrieved 7 April 2018.
- ↑ Scott, Matt (23 September 2016). "WePiao and WeSai target rights with buy in to Chinese sports marketer Mailman".
- ↑ McPherson, Ian. "Liverpool FC agree deal with China's Hupu". SportsProMedia Limited. Retrieved 5 March 2015.
- ↑ "Liverpool to launch new Chinese website". Retrieved 5 March 2015.
- ↑ Enricko. "Top Football Clubs Looking to Strengthen Brands in Indonesia Through Social Marketing". yahoo.com. Yahoo. Retrieved 5 March 2015.
- ↑ McLaren, Daniel. "European Football: Who wins at social media in China?". UK Sports Network. Retrieved 5 March 2015.
- ↑ Peach, Simon (1 February 2018). "Manchester United remain the No.1 football club in China, beating Real Madrid into second". The Mirror.
- ↑ "Mailman, Sina Weibo join hands to tap sports digital market". China Daily. 7 December 2017.
- ↑ "Digerati APAC: The top people in the APAC digital industry". The Drum. Retrieved 7 April 2018.
- ↑ "Shanghai's Mailman group launches new fund, looks to invest in Asian startups". Yahoo. Retrieved 5 March 2015.
- ↑ "Fanstang launches in China". mailmangroup.com. Archived from the original on 2 April 2015. Retrieved 2 March 2015.
- ↑ Kazan, Dan. "FansTang brings Chinese fans together with Western celebrities". Left Justified. Retrieved 2 March 2015.
- ↑ "KAWO gives brands a boost over China's Great Firewall". Venturebeat. Retrieved 5 March 2015.
- ↑ "FIVB flourishes on Chinese social media". FIVB. Retrieved 2 March 2015.
- ↑ "Aussies at SpaceX, Apple, Google, Planet Labs and Emotiv lead the talent diaspora". The Australian. 11 December 2015.
- ↑ "Andrew Collins". Haymarket Media Ltd. Retrieved 27 April 2015.
- ↑ 30.0 30.1 "Andrew Collins". Archived from the original on 14 November 2016. Retrieved 27 April 2015.
- ↑ "Meet Australia's top 30 entrepreneurs under 30". Anthill Online. Retrieved 2 March 2015.
- ↑ "Austrade Australia China Alumni Award for Entrepreneurship". Retrieved 3 April 2018.
- ↑ "Andrew Collins". Advance.org. Archived from the original on 14 November 2016. Retrieved 7 April 2018.
- ↑ "ACBA 2014 finalists announced". Red Prime media & communication. Archived from the original on 2 April 2015. Retrieved 2 March 2015.
- ↑ "Andrew Collins". Haymarket Media Ltd. Retrieved 27 April 2015.
- ↑ Lee, Julian. "AFL enlists Chinese expats to promote Shanghai game". smh.com.au. Fairfax Media. Retrieved 2 March 2015.
- ↑ "Andrew Collins". Fast Company. Retrieved 5 March 2015.
- ↑ "Andrew Collins Business Insider". Business Insider. Retrieved 7 March 2015.
- ↑ "Tips for working with millenial media outlets". Retrieved 7 April 2018.
- ↑ "Navigating the Chinese social network". Retrieved 5 March 2015.
- ↑ "Andrew Collins". Retrieved 5 March 2015.
- ↑ "5 Things: Andrew Collins' Tips for Business in Shanghai". Archived from the original on 4 August 2014. Retrieved 5 March 2015.
- ↑ "Who should handle your social media business, This week on 'Thoughtful China'". Thoughtful Asia Limited. Retrieved 2 March 2015.
- ↑ "Thoughtful China 111 – Marketing through sports". TheMarketingSite.com. Retrieved 2 March 2015.
- ↑ "Judges". Retrieved 2 March 2015.
- ↑ "Silicon Valley Technology Innovation & Entrepreneurship Forum (2013SVIEF)". Retrieved 2 March 2015.
- ↑ "Ever wondered what it takes to be an entrepreneur?". startupweekend.org. Retrieved 2 March 2015.
External links[edit]
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