Angeline Close Scheinbaum (Author, Professor, Consumer Psychology)
Angeline Close Scheinbaum[1] (born September 1979, Angeline Grace Close) is an American consumer psychologist and associate professor, with expertise in social media psychology/online consumer behavior, event/marketing sponsorship, and integrated brand promotion (IBP). She teaches at The University of Texas at Austin[2] in the Stan Richards School of Advertising & Public Relations [3]. She is a faculty affiliate with the The University of Texas at Austin's Center for Sports Communication & Media [4] and the Center for Women's & Gender Studies [5]. Her doctorate is from the University of Georgia's Terry College of Business [6] (Marketing, 2006). Her focus is on teaching/mentoring graduate students, scholarly research, and service to the community and to consumers.
Research Angeline's research[7] is focused on using consumer psychology and marketing theories to advance scholarship in the contexts of social media, event marketing/sponsorship, and integrated brand promotion (IBP). Professor Scheinbaum is an author of approximately 30 journal articles and 5 books, which are textbooks and edited scholarly research books. The journals include: Journal of Academy of Marketing Science, Journal of Advertising Research, Journal of Business Research, European Journal of Marketing, Sport Marketing Quarterly, and Journal of Advertising.
Books: The Dark Side of Social Media[8]
Advertising & Integrated Brand Promotions 8e[9]
Consumer Behavior Knowledge for Effective Sports and Event Marketing[10]
Online Consumer Behavior[11]
Advertising & Integrated Brand Promotion, 7e[12]
MindTap Marketing for Consumer Behavior (digital book content for Consumer Behavior by Wayne Hoyer, Debbie MacInnis, and Rik Pieters)[13]
Business and Field Research Experience Dr. Scheinbaum's scholarship and teaching is grounded in theory x practice, a mantra for the Stan Richards School. Dr. Scheinbaum is a small business owner (Event Sponsorship Measurement, LLC est. 2011). Angeline has business experience as a research consultant and consumer psychology expert for event sponsorship measurement since 2005. Professor Scheinbaum has consulted for or run field research for Harvey's Grocers, Coca-Cola, and the College of Southern Nevada. She has worked for the following events and their brand sponsors, which are often in the automotive or sport industries: Petit LeMans (Mazda), Superbike Showdown (Suzuki), Tour de Georgia (Dodge), Tour de Georgia (Ford), Tour de Georgia (AT&T), Fashion Show Mall (Macy's), Las Vegas Tennis Open (Lexus), National Hot Rod Association (Toyota), Houston Open PGA event (Shell), Tour of Utah (Larry H. Miller Automotive Group), and USA Cycling National Championships (Volkswagen).
Teaching Angeline has experience teaching in business schools and communication/journalism schools and teaches Psychology of Advertising and Integrated Communication Management. She has also taught Integrated Brand Promotion (IBP), Marketing Research, Advanced Marketing Strategy, Integrated Communication Campaigns, Consumer Behavior, Sales Promotion, and Principles of Marketing.
Service Professor Scheinbaum serves as the chair of the Recreational Sports Committee and as the vice chair of the Information Technology Committee for The University of Texas at Austin. She serves as the VP of Development for the Academy of Marketing Science. She serves on the editorial review boards for the: Journal of the Academy of Marketing Science, Journal of Advertising Research, Journal of Advertising, International Journal of Advertising, Journal of Business Research, Journal of Consumer Marketing, Sport Marketing Quarterly and Cornell Hospitality Quarterly. She ad hoc reviews for Journal of Marketing and Journal of Consumer Research. She serves the local community with volunteer work via The Junior League of Austin, where she advocates for women and children, diversity, and education.
References[edit]
- ↑ https://advertising.utexas.edu/faculty/angeline-close-scheinbaum. Missing or empty
|title=(help) - ↑ https://www.utexas.edu/. Missing or empty
|title=(help) - ↑ https://advertising.utexas.edu/. Missing or empty
|title=(help) - ↑ https://moody.utexas.edu/centers/sports-communication-media/about-center-sports-communication-media. Missing or empty
|title=(help) - ↑ https://liberalarts.utexas.edu/cwgs/. Missing or empty
|title=(help) - ↑ http://www.terry.uga.edu/academics/offices/marketing. Missing or empty
|title=(help) - ↑ https://scholar.google.com/citations?user=m8FM6jgAAAAJ&hl=en. Missing or empty
|title=(help) - ↑ Scheinbaum, Angeline Close (2018). The Dark Side of Social Media: A Consumer Psychology Perspective. Routledge. ISBN 978-1138052567. Search this book on
- ↑ Advertising & Integrated Brand Promotions (8 ed.). Cengage. 2019. ISBN 978-1337110211. Search this book on
- ↑ Consumer Behavior Knowledge for Effective Sports and Event Marketing. Routledge. 2011. ISBN 978-0415873581. Search this book on
- ↑ Scheinbaum, Angeline Close (2012). Online Consumer Behavior: Theory and Research in Social Media, Advertising, and Retail. Routledge. ISBN 978-1138107557. Search this book on
- ↑ Advertising and Integrated Brand Promotion, 7e. Cengage. 2015. ISBN 978-1285187815. Search this book on
- ↑ MindTap Marketing for Consumer Behavior. 2016. ISBN 978-1305640085. Search this book on
This article "Angeline Close Scheinbaum (Author, Professor, Consumer Psychology)" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Angeline Close Scheinbaum (Author, Professor, Consumer Psychology). Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
