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File:Appboy logo.png
Private company
IndustryMarketing software
Founded 📆2011
Founder 👔
  • Mark Ghermezian
  • Bill Magnuson
  • Jon Hyman
Headquarters 🏙️,
New York, NY
United States
Area served 🗺️
Products 📟 Intelligent mobile-centric CRM platform
Number of employees
120 (2016)[1]
🌐 Websitewww.appboy.com
📇 Address
📞 telephone

Appboy Inc. is a mobile marketing company based in New York City. It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.[1] The company is headquartered in New York, New York, with additional offices in San Francisco, California and London.[1]


Appboy was founded in 2011 by Mark Ghermezian. Ghermezian left his job in the energy industry and raised $3 million from family and other investors in order to start the company.[2] That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.[3]

Appboy manages mobile applications for Tinder, Domino's Pizza, Urban Outfitters, and SoundCloud. Appboy told Fortune in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.[1]


The company received $7.6 million in Series A funding in November 2013 (from Icon Ventures, Michael Lazerow, Blumberg Capital, Accelerator Ventures, Bullpen Capital and Triple Five Group) and $15 million in Series B funding in October 2014 (from InterWest Partners, Icon Ventures, Blumberg Capital, Triple Five Group and IDG Ventures).[4][5] In May 2016, Appboy closed a $20 million Series C funding round, bringing the company's total funding to $42.5 million.[1]


  1. 1.0 1.1 1.2 1.3 1.4 Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
  2. Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". New York Times. Retrieved 20 September 2016.
  3. Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
  4. Perez, Sarah (6 November 2013). "Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps". TechCrunch. Retrieved 6 November 2013.
  5. Chapman, Lizette (2 October 2014). "Appboy Raises $15 Million to Help Businesses Improve Mobile Marketing". Wall Street Journal. Retrieved 2 October 2014.

Further reading[edit]

External links[edit]

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