Ascent Korea
08:12, 21 January 2026 (UTC)Mreeree (talk)
Ascent Korea Co., Ltd. (Korean: 어센트코리아) is a South Korea–based marketing technology company that develops software for analyzing large-scale search data. The company operates ListeningMind (Korean: 리스닝마인드), a search data analysis platform used for market research and marketing strategy.[1][2] Mreeree (talk) 08:06, 16 January 2026 (UTC)
History
Ascent Korea traces its origins to Ascent Networks, a marketing consulting firm established in Japan in 2006.[3] Ascent Networks initially focused on marketing consulting and digital strategy projects in the Japanese market.[4]
Ascent Korea Co., Ltd. was established in South Korea in 2013 as a local branch and subsequently became the group’s primary operating entity.[5] The company was founded by Park Se-yong (Korean: 박세용) along with Kim Ji-hoon (Korean: 김지훈).[6]
Beginning in the early 2020s, Ascent Korea shifted its focus from consulting-led projects to the development of a software-based platform for search data analysis. This transition culminated in the launch of ListeningMind, an intent-based search data analytics service.[7]
In 2025, Korean technology media reported that ListeningMind expanded its global search data coverage to include the United States, in addition to South Korea and Japan.[8][9]
Products and services
Ascent Korea develops and operates ListeningMind, a software-as-a-service (SaaS) platform that analyzes aggregated search queries and search result data from major search engines, including Google and Naver. The platform is used to examine search behavior patterns and inferred consumer intent for applications such as market analysis, marketing strategy development, and product planning.[10][11]
References
- ↑ "검색 데이터로 대중의 속마음 읽는 어센트코리아". The Dong-A Ilbo (in 한국어). 31 May 2025.
- ↑ "어센트코리아, AI 기반 검색 데이터 분석 플랫폼 '리스닝마인드'". Maeil Business Newspaper (in 한국어). 2 November 2025.
- ↑ "Ascent Networks – Company Information". en-gage.net. Retrieved 16 January 2026.
- ↑ "Ascent Networks – About the company". Tracxn. Retrieved 16 January 2026.
- ↑ "검색 데이터로 대중의 속마음 읽는 어센트코리아". The Dong-A Ilbo (in 한국어). 31 May 2025.
- ↑ "Redrawing the B2B Marketing Board… Search Intent Strategy by Se-Yong Park". VentureSquare. 23 May 2025.
- ↑ "어센트코리아, 검색 데이터 기반 인텐트 분석 솔루션 '리스닝마인드'". The PR (in 한국어). 6 November 2025.
- ↑ "리스닝마인드, 글로벌 검색 데이터 커버리지 미국까지 확장". Byline Network (in 한국어). 21 July 2025.
- ↑ "미국 검색 데이터 본격 서비스화한 어센트코리아". Digital Today (in 한국어). 21 July 2025.
- ↑ "검색 데이터 기반 인텐트 마케팅 솔루션 '리스닝마인드'". Electimes (in 한국어). 24 July 2025.
- ↑ "어센트코리아, 검색 데이터로 소비자 의도 분석". JoongAng Ilbo (in 한국어). 31 October 2025.
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