Ashcraft Design
Ashcraft Design is an award winning product design and brand innovation company located in the creative and cultural epicenter of Los Angeles, California. They craft brands, products, and experiences people aspire to own. It was started in 1986 by Daniel Wayne Ashcraft to address the need in corporations for more powerful expressions of their product brands. This led to the creation of a high performance process to help companies launch new products and coordinate all the elements of their brand image. This includes product creation, international design language development, and product strategic planning, packaging design and market communications. Daniel also discovered that brands were more effective when all of the design elements addressed the desired experience of the customer. That led to the addition of end-user research to his firms service offerings, embodied in a new process called Experiential Product Creation.
Ashcraft Design shapes the future through impactful design and disruptive thinking. They use design to shape the world by solving the business problems of today and anticipating the ones of tomorrow. They build brands through design that connects clients to consumers. They design content rich experiences that communicates the clients unique story and make companies indispensable to consumers through brand strategy, innovation, and execution.
Ashcraft Design believes that design is the bridge between business and consumer. Design integrates life, fashion, and technology to create experiences that resonate with consumers. Ever vigilant of shifts in technology and culture, a deep understanding of consumer and market trends fuels their design process to craft objects and experiences of desire. Their designs form a beautiful cohesive visual that tells a clients story.
The team at Ashcraft Design has applied these user-centered development techniques to the creation of thousands of products for many companies, including Gibson, Nike, Xerox, JBL, Harman/Kardon, Infinity, Leica GPS, Cybex, NordicTrack, Knoll and Polaris. Ashcraft Design has won over 100 awards, ranging from but not limited to red dot, IDEA, IDA, CES Innovation Awards, and IF awards. Their work has resulted in countless patents that gave companies the intellectual property to defend their ideas.
Daniel Ashcraft has been recognized for his unique contribution to product development by several organizations including, the Industrial Design Excellence Awards, ID Magazine, Design Zentrum, Communication Arts and Art Directors Club of New York. He has also written articles on the business value of experiential design for the Design Management Journal and Innovations Magazine. He was a guest speaker at the German Design Council's 'Design is a Journey 2, Global Trends and Cross-Border Partnerships' in Frankfort. Dan has lectured at UCLA's Anderson Graduate School of Business and was an instructor of advanced product design at the Art Center College of Design in Pasadena, California where he received the Great Teacher Certificate. Daniel received a B.S. in Industrial Design with 'Great Distinction' from the Art Center College of Design and is a member of the Industrial Designers Society of America.
References[edit]
http://www.ashcraftdesign.com/
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