Ashley Edison International
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Ashley Edison International, commonly known as Ashley Edison, is a specialised electrical equipment manufacturer of Voltage Control and Power Optimising solutions. The company was established in 1977 and dual headquartered in the United Kingdom and Singapore. Ashley Edison International remains active today, supporting various industries such as the Utilities Sectors, Defense Industry, Facility Management (FM), Petroleum Oil and Gas (POG), and the motorsport industry.
The company has also since expanded to assist government agencies such as the United Nations; U.S. Navy[1], U.S. Army; Embassy of the United States; National Health Service; Scottish Power; Singapore’s National Grid Operator Singapore Power [2]; Changi Airport; Port of Singapore and British energy company E.ON.
Private | |
ISIN | 🆔 |
Industry | Electrical Engineering |
Founded 📆 | |
Founder 👔 | |
Headquarters 🏙️ | , United Kingdom and Singapore |
Area served 🗺️ | |
Products 📟 | AC Automatic Voltage Stabilisers, AC Power Line Conditioners, Voltage Drop Compensators, UPS and Frequency Converters |
Members | |
Number of employees | |
🌐 Website | ashleyedison |
📇 Address | |
📞 telephone | |
Vision[edit]
Absolute Voltage Control[edit]
Ashley Edison International’s motto is “Demand Certainty, with Voltage Stability"[3]. Its in-house product design, prototyping, and manufacturing teams provide power solutions primarily suited for commercial developments and industrial applications.
History[edit]
Formation and early years[edit]
In 1977 Postwar Britain, Ashley Edison International began as an electrical engineering company producing basic electrical components such as circuit breakers; transformers; Fuses and cables.
Due to the lack of power quality in the UK at that time [4], In 1982, Ashley Edison’s manufacturing activities shifted increasingly towards voltage control and power optimising solutions. This transition expanded Ashley Edison’s presence in the manufacturing industry and positioned the company to better serve the Machinery and Equipment Production Sectors.
Ashley Edison’s 1990 introduction of the SES Series Servo Electronic Design, Automatic Voltage Stabiliser/Regulator (AVR), demonstrated its increased capacity in this field. The first modular Voltage Regulator, the SES Series AVR, is designed to eliminate harmful voltage anomalies that are inherently present in all power supplies. At the time of its launch, the SES Series AVR was considered the most accurate voltage regulating equipment on the market.
A few years after the 1997 Asian financial crisis, Ashley Edison International announced plans to expand Eastwards, into the Asian market. By the end of 2002, the company had established a machinery manufacturing hub in Taiwan[5] - which had been famed since the mid-20th century for its economic success as one of the Four Asian Tigers.
In 2003, during the SARS global outbreak, [6] Ashley Edison International included Infrared Thermographic Imaging services to aid in mass-screening of suspected fever patients throughout the epidemic. Later on, harnessing the same technology and equipment for preventative maintenance on mechanical and electrical systems.
In 2006, Ashley Edison International recommenced its strategy of targeted expansion southwards. Drawn to Singapore for its impeccable reputation as an international financial hub [7], the company established its Asia-Pacific Headquarters in the Southeast Asian city-state—the first outside of the UK.
In 2010, Ashley Edison International produced its first Virtually Maintenance-free Magnetic Induction Automatic Voltage Stabiliser to cater to the needs of high-tech industrial applications. That same year, the company soon began to support a range of industry leaders and associations such as ABB, TUV SUD, and Formula One World Championship’s International Racing Event—the Singapore Grand Prix.
In 2014, Ashley Edison International appoints the Australian Technology Holding Company, OzGreen Energy as an Official Authorised Distributor for Oceania [8]. The combination of expertise in the Power Optimisation department and Cloud Computing domain enabled the partnership to venture into further R&D projects, sustaining the growth of more renewable energy developments in Australia.
In 2019, Ashley Edison International was awarded the NS Mark[9] for pledging their support for National Service in Singapore. [10]
From 2020 to 2022, Ashley Edison International celebrates its 20 Year Anniversary in support of the military industry, attaining the Total Defence Award by the Ministry of Defence (Singapore) [11].
Products and services[edit]
Major product launches and innovations[edit]
In 1990, Ashley Edison International launched the SES Series Servo Electronic Design, Automatic Voltage Regulator (AVR) that utilises the most precise ‘Stepless’ stabilising technology to rapidly control voltage irregularities on the mains supply. This capability demonstrated the viability of complete voltage protection in developing nations with inadequate power quality.
In 2010, Ashley Edison International brought to market one of the world’s first Virtually Maintenance-free Magnetic Induction Automatic Voltage Regulator (AVR) uniquely suited to overcome severe power problems in isolated and remote locations, up to 3,000KVA power rating.
In 2014, developed in cooperation with the Australian technologist OzGreen Energy, the newly unveiled digitally enhanced SES Protector Series Automatic Voltage Regulator (AVR) is equipped with a smart telemetry system to help businesses instantly manage and monitor power quality data in real-time.
Today, the company is able to offer fully customisable and all-encompassing power control solutions to help organisations significantly reduce regular maintenance works, equipment breakdowns, and unplanned downtime in their operations.
Infrared thermographic imaging inspections[edit]
Ashley Edison’s Infrared thermographic surveyance business [12] provides corporations with the first line of defence in a predictive maintenance program, enabling engineers to ensure optimal efficiency and uniformity of critical equipment under working conditions. Today Ashley Edison’s Infrared thermographic services are primarily engaged in data centers, banking, manufacturing, and the hotel industry.
Past Projects[edit]
2008: TÜV SÜD[edit]
In 2008, the first order of single and three-phase Automatic Voltage Regulator (up to 150 KVA) for TÜV SÜD test laboratories in Singapore was completed. That same year, both manual and motorised Variable Transformers (up to 160 Amp) were added to reinforce the Technical Inspection Association’s electrical testing programs.[13]
[edit]
Between 2008 and 2018, Ashley Edison commissioned an all-encompassing power protection system for The United States Navy. All other information on the customised solution remains classified.[14]
2011: Coca-Cola in Saudi Arabia[edit]
In April 2011, Ashley Edison outfitted the Coca-Cola bottling plant in Saudi Arabia with a 1,000KVA Automatic Voltage Regulator to stabilise volatile voltage fluctuations at the incoming supply. The unit was connected directly to Coca-Cola’s main switchboard to ensure complete power protection for the entire facility.[15]
2011: TotalEnergies in Angola[edit]
Between 2011 and 2015, Ashley Edison delivered one of the industry’s first oil-immersed Magnetic Induction Automatic Voltage Regulators to TotalEnergies in Angola. The comprehensive solution comprises multiple types of equipment, including Main Switchboards and Automatic Voltage Regulators up to 2,000KVA in power rating.[16]
2014: Formula One[edit]
In 2014, Ashley Edison deployed a custom-built solution for the Singapore Grand Prix. An outdoor installation of 24 nos of 55 KVA Automatic Voltage Regulators was commissioned to combat erratic voltage fluctuations that hindered the performance of all critical loads on the power circuit — including Communications, Closed-circuit television and Race Track Lighting Systems.[17]
2016: Singapore Power — East West Transmission Cable Tunnel Project[edit]
In a bid to expand its portfolio of governmental contracts in 2016, Ashley Edison secures the biggest transmission cable tunnel project in Singapore, spanning a 40km network of three tunnels built to house 1,200m of transmission cables. Together with industry leaders such as WSP Global, WorleyParsons, Obayashi Corporation, and SK ecoplant Co.,Ltd. —Ashley Edison contributes to the efforts of providing a long-term solution for the future of the nation’s power supply. The final electrical design included 12 nos of PowerHouse Series Voltage Drop Compensators (up to 500KVA) that were specifically aimed to ensure voltage values at every load end were kept within the maximum allowable voltage drop levels.[18]
2020: National Airports Corporation in Papua New Guinea[edit]
In early 2020, Ashley Edison further ventures into Oceania, equipping the National Airports Corporation of Papua New Guinea with its latest digitally enhanced voltage regulating technology, and a complete power backup system to further optimise critical airport operations around the country.
References[edit]
- ↑ "Military Grade Voltage Protection".
- ↑ "Singapore Power (SP Group) - East West Transmission Cable Tunnel Project".
- ↑ "How Automatic Voltage Regulators transformed the Solar Industry".
- ↑ Ronan Bolton (3 March 2022). "The history of electricity markets in Britain and Europe".
- ↑ "Supply Chain Intelligence about: Ashley Edison International Ltd".
- ↑ "Sars in Singapore: A Timeline". The Straits Times. 16 March 2013.
- ↑ "Why Singapore is Preferred by Foreign Companies".
- ↑ "Automatic Voltage Stabilisers".
- ↑ "NS Mark".
- ↑ "NS Mark recipients from 2019-2022" (PDF).
- ↑ "Total Defence Awards 2020" (PDF).
- ↑ "Institute of Infrared Thermography (IIRT) Singapore".
- ↑ "Meeting the Stringent Demand of TÜV SÜD Power Quality Requirements".
- ↑ "Ashley Edison Celebrates 20-Years of Excellence In The Military Industry".
- ↑ "Coca-Cola - Saudi Arabia".
- ↑ "How Total Energies are maximising profits & operations with voltage optimisation".
- ↑ "Singapore Grand Prix - Precision Voltage Regulation For High Octane Race Action".
- ↑ "Singapore Power (SP Group) - East-West Transmission Cable Tunnel Project".
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