Asian School of Business

Asian School of Business under the aegis of Asian Education Group was established in 1991 with a vision to excel in the field of education. ASB is affiliated with CCS University which provides degree courses in management and computer applications to achieve the rising demand of quality professionals. It offers BBA and BCA degree courses with other certifications and diplomas.

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ASB Introduction

Asian School of Business (ASB) was set up with a vision to promote excellence in the field of education and to accomplish the ever increasing demand of quality professionals for a growing business world. At present, ASB offers BBA and BCA in affiliation with the CCS University. The courses are tailored in a manner ensuring that the students graduate with an industry-relevant degree.

ASB is under the aegis of Asian Education Group (AEG) which is the largest centre for Media Education in Asia with world Class facilities. Mr. Sandeep Marwah, President – Marwah Studios and an International Media Personality who is heading the organization has been on the National Jury of films earlier also. He has represented India on film jury at Budapest Film Festival – Hungary, Mona Film Festival – Belgium, International Cairo Film Festival – Egypt, Gdansk Film Festival – Poland and many others.

History

Established in November 1991, the Group’s history is a story of innovation and pioneering new technologies. Asian Education Group is the education arm of Marwah Studios Enterprise which has been in media education for past 27 years and has set many International records for which it has been highlighted and been awarded more than 100 times all over World.

Courses and Curriculum

Bachelor of Business Administration (BBA)

Bachelor of Business Administration at Asian School of Business (ASB) is a three year full-time degree program affiliated to Ch. Charan Singh University (CCS), Meerut. This is designed and structured to provide the young minds with an intellectually stimulating learning environment. The program is designed to give students the basic understanding of the management concepts and an understanding of international business.

The objective of this program at ASB is to produce excellent professionals who can translate theory into practic, and are capable of identifying and solving management problems at local and global level. The approach towards teaching is more practical where knowledge is imparted for practical applications in the corporate world.

This under-graduate program equips the students with an in-depth understanding of management theory coupled with intensive industry exposure. The course curriculum is designed after in-depth study of the requirements of all stakeholders and the ever-changing demands of the industry. The salient features of the program are emphasised on enhancing the students’ soft skills and maximizing the industry interface through varied initiatives. The program also offers tremendous flexibility and learning opportunities through a credit-based approach.

ASB follows the norms of CCS University for the conduct of examinations & declaration of results which is at the sole discretion of CCS University, Meerut.

The curriculum is flexible and includes lectures, case studies, role plays and integrative exercises. The focus of teaching BBA students is to build up their ability to solve various problems associated with business enterprises. Students get a platform to make themselves familiar with the fast changing global business scenario.

Bachelor of Computer Applications (BCA)

Bachelor of Computer Applications (BCA) at Asian School of Business is a three years full-time degree course affiliated to Ch. Charan Singh University, Meerut. This course is designed and structured with intent to provide our students a dynamically stimulating environment, where the students can get transformed into highly skilled IT specialists. The curriculum has been designed to give the students an in-depth knowledge of various subjects related to Information Technology along with the basic concepts of management.

The objective of BCA Programme at ASB is to produce outstanding IT professionals who can apply the theoretical knowledge into practice in the real world and develop stand alone live projects themselves. The approach is more practical by the virtue of various value addition Labs and Clubs apart from the classroom studies.

The evolution of teaching pedagogy applied at ASB makes the curriculum more dynamic as it incorporates not just learning through lectures but also applying the concepts with the help of Role Plays, Case Studies and other creative exercises.

This under graduate programme equips the students with an in-depth understanding of technical concepts coupled with intensive industry exposure. The course curriculum is designed after a deep analysis of the requisitions from the industry stakeholders and focusing on the industry expectations from IT professionals. The Programme also offers tremendous flexibility and learning opportunities through credit-based approach.

The salient features of the programme include emphasis on enhancing the students’ soft skills and providing them with optimum industry interaction through varied initiatives.

Other Courses Offered

• Executive Certificate Program in Social Media Marketing & Business Analytics from NIIT
• Additional Diploma in Media & Entertainment from Asian Academy of Film and TV
• Additional Diploma in Corporate Communication
• Certification Program in Foreign Languages

CSR Activities

Indo Nigerian Film Association

Indo Peru Films & Cultural Forum

Indo Sudanese Cultural Forum

Indo Turkmenistan Forum

Indo Creative Forum

We Care Foundation

International Children Film Forum

International Public Broadcasting Forum

Young Energic Society

Pandit Jawahar Lal Nehru Forum

Mahatma Gandhi Forum

Shakespeare Society

Clubs and Societies

When people from different backgrounds come together to develop and test an idea, invention happens. Experience of a business school can never be restricted to academic and class room learning but rather goes beyond learning from books to all round development of students. Enrolling for an Activity Club of their choice and organizing interesting activities throughout the year provides students an opportunity to know their peers better, learn to work in a team, learn to work under time and budget constraints. The various clubs and societies are:

• Utsav: The Cultural Club
• Synergize TogetHR: The HR Club
• Mark-Techos: The Marketing Club
• SEED: The Entrepreneurship Club
• Technocrats: The IT Club
• Athleema: The Sports Club
• Corporate Social Conscience: The CSR Club
• Buzz: The Media Club
• Bulls n Bears: The Finance Club
• Gnosis: The Literary Club
• Abhivyakti: The Dramatic Club
• Prakriti: The Environment Club

Research and Development Cell

The Research and Development Cell is responsible for the formulation of the overall guidelines related to research and publication. The cell undertakes research projects on multi-disciplinary aspects (including Strategy, General Management, Entrepreneurship, and Innovation). It builds its research activities through the Industry-academia collaboration.

This connection aims to advance education, research and outreach in key areas. They provide a forum where knowledge and understanding of business can be exchanged between the academic and the corporate worlds. The cell conducts research and organizes seminars, conferences, development programs in areas critical to emerging economies such as Strategy, Finance and Economics, Information Systems, Marketing, and Operations Management and other emerging challenges in current times. The objectives of R & D Cell are:

• To ensure smooth and effective functioning of R&D activities.
• To provide a focal point in the institution to co-ordinate R&D activities between faculty members, industry and students.
• The Cell promotes multi-disciplinary academic as well as industry-oriented research.

Placements

The challenge in today’s global and highly competitive markets are very high and one need to perform with upmost quality and professionalism. The dedicated Corporate Resource Cell (CRC) emphasizing on the job learning opportunities to students through live projects, research assignments, competitions, management games / quizzes, industrial training, guest lectures, conferences and seminars. The following are the recruitment partners:

• Dabur India Ltd.
• Nestle
• Amazon
• Ernst & Young
• Deutsche Bank
• Ericsson
• Snapdeal.com
• HCL
• SBI Cards & Payments Services Pvt. Ltd. (GE – SBI)
• Honda
• HDFC Bank
• LAVA
• PNB Housing
• Anchor
• Dainik Jagran
• ICICI Securities Ltd.
• IndusInd Bank
• Axis Bank
• Yes Bank Ltd.
• 99Acres.Com
• Parle Agro Pvt. Ltd.
• Indiabulls Securities Ltd.
• Getit Stores Pvt. Ltd. (AskmeBazaar.Com)
• Jaro Education
• Alps Industries Ltd.
• Ceasefire Industries Ltd.
• Spice Digital Ltd.
• DLF Ltd.
• Capital Via Global Research Ltd.
• STI Apparel Automation (P) Ltd.
• Edelweiss Financial Services Ltd.
• Franchise India Brands Ltd.
• Info Edge India Ltd. (Naukri.Com)
• Conquerors
• India Infoline Ltd. (IIFL)
• PNR
• Hero Electric Pvt. Ltd.
• Automotive Exchange Private Limited (Carwale)
• Stratbeans Pvt Ltd
• Vision Spring India
• Arise India Ltd.
• Vishal Video & Appliances Pvt. Ltd.
• Finedge Advisory Pvt. Ltd.
• SPARK MINDA
• Grail Research
• Carwale
• BlackRock
• Sheela Group
• Trident
• UBM
• RJ Corp
• Naukri.com
• Smollan Group
• HT Media
• Ameriprise Financial
• Daffodil
• Hindalco (Aditya Birla Group)
• JBM Group
• Exevo
• Shakti Bhog
• XL Dynamics Inc.
• Reitzel
• The Bristol
• Finedge Advisory Pvt. Ltd.
• Insight Alpha
• Helping Doc
• NJ India Invest
• RBS Bank
• Leeway Hartz
• Vodafone
• Indiamart
• Pulp Strategy
• The Sunday Guardian
• University 18
• Shiksha.com
• tradeindia.com
• Archana
• applane
• Investors Clinic
• Earth Infrastructure
• Jaura
• Alankit
• Genpact
• Babycell
• Matrix
• Jaydev Infratech
• Sparrow
• Mastertrust
• Enoch Venture
• Homeshop 18
• Reliance
• Keptbug
• Jainhits

Asian School of Business, Noida

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