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Associated Television

From EverybodyWiki Bios & Wiki

ATV
TypeRegion of television network
BrandingITV Central
Country
First air date
17 February 1956; 68 years ago (17 February 1956)
TV transmitters
HeadquartersElstree
Broadcast area
Midlands
OwnerITV plc
ParentITV Regional Group
Key people
Mateo Collins (President)
Bethany Renwick (Vice-President)
Cody Taylor (CCO)
Picture format
1080p
AffiliationITV
LanguageEnglish

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Associated Television was the original name of the British broadcaster ATV, part of the Independent Television (ITV) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and to the Midlands all week from 1968 to 1982. It was one of the "Big Four" until 1968, and the "Big Five" after 1968, that between them produced the majority of ITV networked programmes. In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands.