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Association of Canadian Travel Agencies

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Association of Canadian Travel Agencies
AbbreviationACTA
Formation1977
TypeFederally Incorporated Non-profit Member-Based Trade Association
PurposeAdvocate, Educate, Promote, Connect
HeadquartersP.O. Box 12612, Martinway Plaza, Etobicoke, ON, M9R 4C7
Membership
1000+
President
Wendy Paradis
Websitehttps://www.acta.ca/

Association of Canadian Travel Agencies (ACTA)[edit]

Founded in 1977, the Association of Canadian Travel Agencies (ACTA) is a federally incorporated industry-led, non-profit, national member-based trade association representing Canada’s retail travel sector.[1] ACTA’s membership includes travel agencies, travel agent employees, independent travel agents, and allied members.

ACTA’s mandate includes four member pillars: Advocate, Educate, Promote, and Connect. ACTA advocates for members and industry interests with governments and suppliers; creates and manages education and certification programs; promotes the value of booking with a professional travel agent to consumers and connects members with colleagues and resources that support their success.[2][3]

ACTA has a National Board of Directors comprised of leading industry experts. Additionally, the organization has several advisory groups to ensure a broad range of interests are considered, including Regional Advisory Councils, a Diversity and Inclusion Committee, Independent Travel Agent Committee, Certified Travel Counsellor Committee, and the Travel Agency Leaders Advisory Group.[4]

History[edit]

ACTA was a member of the American Society of Travel Agents (ASTA) up until 1977. After separating from ASTA, The Alliance of Canadian Travel Associations was founded with the goal of creating a Canadian-centric approach to addressing industry needs.[2]

Upon further reflection of the organizations’ governance model in the late 1990s, there was a shift from an alliance of provincial associations to a national trade association.[4] In 1997, the organization changed its name to the Association of Canadian Travel Agents, and to the Association of Canadian Travel Agencies in 2014.[5]

References[edit]

  1. Galea, Irene (2021-06-21). "Travel agencies hit hard by COVID-19 call for extended support". The Globe and Mail. Retrieved 2022-07-11.
  2. 2.0 2.1 "About Us". www.acta.ca. Retrieved 2022-07-11.
  3. "Lobbyist Registry - In-house Organization: Association of Canadian Travel Agencies". Office of the Commissioner of Lobbying of Canada. 2022-06-28.
  4. 4.0 4.1 "About Us". www.acta.ca. Retrieved 2022-07-11.
  5. "Canada Business Listing". CAN1 Business. Retrieved 2022-07-12.


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