Austin Long
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| Austin Long | |
|---|---|
| Born | September 19, 1996 (age 28) Portsmouth, New Hampshire |
| 🏫 Education | Dover Senior High School (2014) |
| 💼 Occupation | CEO of Youtooz |
Austin Long (born September 19, 1996) is an American entrepreneur and businessman.
Early life and education[edit]
Long was born Austin Timothy Long, on September 19, 1996, in Portsmouth, New Hampshire, to Norma Long (née Dionne) and Tim Long, U.S. Air Force veterans. An only child, he was raised in Dover, New Hampshire. He is of French Canadian ancestry.
He attended Dover Senior High School, which has a technical career center that offers a business program. The program allowed Long to focus on his business and receive his high school diploma. Long was accepted to Full Sail University in Winter Park, Florida, for the 2014–2015 school year.[1] At the time, he planned to pursue a bachelor's degree in Entertainment Business through a compressed program.[1][2] At age 17, he decided to forego college and moved from Dover, New Hampshire to Los Angeles, California to run the gaming vertical at Omnia Media.[3]
Career[edit]
Long started his first business when he was 13 years old.[3] His original YouTube channel had 7 million subscribers and 1.4 billion views between August 2012 and the beginning of 2014.[1] Eventually, this venture evolved into managing channels for his online friends.[3] After seeing the demand increase for this kind of service, Long started a talent-managing business called SquareOne.[3]
SquareOne[edit]
Long sold SquareOne to Omnia Media on January 2, 2014, as the business was projected to yield $2.5 million in gross annual sales.[1] At the time, Omnia Media was focused primarily on managing an online presence for popular musical artists like rapper Tyga, musician The Weeknd, and Romanian dance music vocalist Inna.[1][4]
Omnia Media[edit]
Long is listed as a founding member of Omnia Media.[5] Blue Ant purchased a minority stake in Omnia Media on April 1, 2014.[6] In so doing, they retained CEO Tamoor Shafi and Long to focus on expanding Omnia's reach with brands.[7] In 2015, Omnia had 1.5 billion monthly views and 80 million subscribers across the multi-channel network.[8] As the Vice President of Gaming and Partnerships, Long oversaw recruitment, channel growth, multi-platform content syndication and franchise development for network creators.[5] Long also served as an executive producer on Omnia's “Sidemen Show,” which launched on YouTube Red in 2018.[9][10] Under Long's leadership, Omnia's distribution model evolved to expand its reach across Snapchat, Twitch, Amazon, Roku, Samsung and Twitter.[6] Omnia accounted for 35% of Blue Ant’s total business in 2019, with its fiscal 2019 revenue coming to US$59.9 million.[6] By 2019, Omnia Media had generated more than 30B total views.[11]
In August 2020, Enthusiast Gaming announced the acquisition of Omnia Media.[12]
Youtooz[edit]
Austin Long co-founded Youtooz, a vinyl toy collectible company, in 2019.[13] Youtooz releases 1 drop of each collectible in limited quantities and after they sell out they will never be released again.[14] The first figure was released in April 2019 and was called ‘Dead Meme’.[13] It was based off the VR Chat meme of Knuckles from Sonic the Hedgehog. Dead Meme was launched to understand logistics because Long did not have any formal background in manufacturing.[13] In 2021, Youtooz acquired the rights to the Stonks meme, which became a best-selling collectible.[15] On April 2, 2021, Youtooz released a 1-foot vinyl figure of Lo-Fi girl, the anime girl from YouTube‘s extremely popular “lofi hip hop radio – beats to relax/study” video page.[16] In 2021, Youtooz generated US$30M in revenue.[3]
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 Haas, Kimberley (February 1, 2014). "Dover teen sells his online gaming network, earns full-time job with media firm". Foster's Daily Democrat. Retrieved February 1, 2014.
- ↑ Rosenfield, Michael (February 3, 2014). "NH 17-Year-Old Sells Company To Internet Giant". WBZ 4 CBS Boston. Retrieved February 3, 2014.
- ↑ 3.0 3.1 3.2 3.3 3.4 Madell, Robin (May 9, 2022). "I'm the 25-year-old cofounder of a toy company that made $30 million in revenue last year. Here's how I got my start". Business Insider. Retrieved May 9, 2022.
- ↑ Amore, Samson (June 18, 2019). "20 in their 20s: Austin Long". Los Angeles Business Journal. Retrieved June 18, 2019.
- ↑ 5.0 5.1 "2016 LA Games Conference Speaker: Austin Long". Los Angeles Games Conference 2016. April 19, 2016. Retrieved April 19, 2016.
- ↑ 6.0 6.1 6.2 Daily, Playback (August 17, 2020). "Blue Ant pivots esports strategy with Omnia Media sale". Realscreen. Retrieved August 17, 2020.
- ↑ "Canada's Blue Ant Media Invests in YouTube MCN Omnia Media". The Hollywood Reporter. April 2014. Retrieved 2019-02-20.
- ↑ "Omnia Media Signs New Influencers Across Platforms And Hits 1.5 Billion Monthly Views". PRNewswire. May 11, 2015. Retrieved May 11, 2015.
- ↑ "Variety Executives". Variety. Retrieved May 14, 2022.
- ↑ "2018 World Forum LA Speaker: Austin Long". World Forum Disrupt. Retrieved May 14, 2022.
- ↑ Brouwer, Bree (August 29, 2019). "How Omnia Media Is Crushing the YouTube Gaming World". Tubular Labs. Retrieved August 29, 2019.
- ↑ "Enthusiast Gaming Announces Acquisition of Omnia Media, Forming Largest Gaming Media, Esports and Entertainment Platform in North America".
- ↑ 13.0 13.1 13.2 Weimer, Jackson (June 24, 2021). "Youtooz: Holding The Internet's Creators And Memes In Your Hand". Forbes. Retrieved June 24, 2021.
- ↑ "FAQ - Youtooz Collectibles". Youtooz.com. April 1, 2019. Retrieved April 1, 2019.
- ↑ Li, Nicolaus (January 30, 2021). "Trade in Style With This "Stonks" Meme Figure on Your Desk". Hypebeast.com. Retrieved January 30, 2021.
- ↑ Li, Nicolaus (March 8, 2021). "Youtooz Readies a 1 ft Tall "lofi hip hop radio" Girl Figure". Hypebeast.com. Retrieved March 8, 2021.
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