Auto Dealer Force
Comment: In preparing this draft, I disclose that AI assistance was used as follows: https://copilot.cloud.microsoft/chat/share/eyJzaGFyZUlkIjoiYTYyMGQ2MDYtYmQ0MC00ZmQ4LWI4ZDAtMDFhZjRjM2QzY2ZiIiwiY29udmVyc2F0aW9uSWQiOiJkNDRlN2VmOC1iNTdjLTQ5NDgtODI3Mi1jZGM5YjdhY2Q0MjQifQ%3D%3D Joshua Taylor RRG (talk) 12:05, 12 November 2026 (UTC)
Auto Dealer Force
History
Auto Dealer Force (ADF) is a British automotive technology company that develops websites, software solutions, and digital marketing technologies for motor vehicle retailers. The company is headquartered in Southport, England, and operates under the registered name AUTO DEALER FORCE LIMITED.[1][2]
The business was incorporated on 19 July 2018 and operates within the software development sector. Originally registered as 24-7 CUSTOMER SERVICE LIMITED, the company adopted its current name in February 2021.[1][5]
Auto Dealer Force was established to provide digital platforms and software solutions specifically for the automotive retail sector, supporting franchised and independent dealerships throughout the United Kingdom.[2]
Products and Services
Auto Dealer Force develops and maintains digital products and services for automotive retailers, including dealer website platforms, vehicle inventory management tools, lead generation systems, search engine optimisation (SEO) services, content management systems (CMS), live chat technologies, chatbot integrations, vehicle finance tools and valuation systems.[2][3]
Its products are designed to support online vehicle retailing, digital customer acquisition, vehicle merchandising and dealership marketing activities.[2][3]
Technology
The company's technology platform incorporates responsive website design, vehicle search functionality, stock management systems, enquiry handling tools, finance calculators, valuation services and integrations with third-party automotive software providers.[2][3]
Published integrations include CAP, Codeweavers, Santander Consumer Finance, Auto Trader, Pinewood Technologies, CitNOW, Gemini and Modix platforms.[4]
The company also provides connectivity with dealer management systems, automotive data providers, vehicle advertising networks and customer engagement technologies used across the United Kingdom automotive retail market.[4]
Industry Focus
Auto Dealer Force operates within the automotive software and digital marketing sector. Its products are designed for franchised dealerships, independent vehicle retailers, automotive groups and other businesses involved in motor vehicle sales.[2]
The company's services focus on improving online visibility, customer engagement, lead generation and vehicle merchandising through digital channels.[2][3]
Headquarters
Auto Dealer Force is headquartered at 7 Stanley Avenue, Southport, Merseyside, England, PR8 4RU.[1]
References
[1] AUTO DEALER FORCE LIMITED. Companies House. Company number 11472492. Incorporated 19 July 2018. Registered office: 7 Stanley Avenue, Southport, England, PR8 4RU.
[2] Auto Dealer Force. Official company website. Company overview and automotive technology services.
[3] Auto Dealer Force. Features and services information covering vehicle inventory management, CMS functionality, SEO tools, finance modules, chatbot technologies and lead generation systems.
[4] Auto Dealer Force. Integration information covering CAP, Codeweavers, Santander Consumer Finance, Auto Trader, Pinewood Technologies, CitNOW, Gemini and Modix platforms.
[5] Companies House. Filing history and company records documenting the transition from 24-7 CUSTOMER SERVICE LIMITED to AUTO DEALER FORCE LIMITED.
External Links
• Official website: https://www.autodealerforce.co.uk/
• Companies House profile: https://find-and-update.company-information.service.gov.uk/company/11472492
References
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