Azerbaijan Tourism Board
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| Azərbaycan Turism Bürosu | |
 | |
| Agency overview | |
|---|---|
| Formed | 2018 |
| Jurisdiction | Government of Azerbaijan |
| Website | https://www.tourismboard.az/ |
The Azerbaijan Tourism Board (ATB) (Azerbaijani: Azərbaycan Turizm Bürosu) is a national promotion body established under the State Tourism Agency of the Republic of Azerbaijan. Its main objectives are to support the growth of Azerbaijan’s tourism industry and encourage visitors to explore the country’s rich cultural, historic, gastronomical offerings and experience its ancient heritage.
History[edit]
The State Tourism Agency of the Republic of Azerbaijan is a governmental body established by a Presidential decree on April 20, 2018. Its main activities include, but are not limited to, forming and developing tourism policies and ensuring their implementation, carrying out state regulation and control in the sphere of tourism, cooperating with other state bodies, international and non-governmental organizations for the purpose of developing tourism, developing and implementing state programmes and concepts related to the field of tourism, ensuring the improvement of the tourism services offered, the available tourism infrastructure and the tourism products, encouraging investment in tourism and so on.
Azerbaijan Tourism Board[1] is a public legal entity subordinate to the State Tourism Agency of the Republic of Azerbaijan.
Mission[edit]
ATB, being the main tourism marketing authority, is bringing Azerbaijan to the global stage of in-demand tourism destinations. The country is being positioned as a new travel experience, full of distinctive flavours, colours, monumental heritage and natural beauties. New tourism products, attractions and activities are being developed around all the regions and promoted in core markets through the global marketing campaign “Take Another Look” unveiled by ATB in 2018. This brand positioning and identity was created to serve as an invitation for travellers to discover hidden gems and curated experiences in Azerbaijan. Since the launch of the “Take Another Look” campaign in 2018, ATB has been awarded 20 prizes[2][3][4][5] and awards for its new destination brand.
In addition to that, tourism industry players (hotels, tour operators, agents, tour guides, etc.) are in a constant direct dialogue with ATB by means of trainings and participation in international platforms, as well as through tourism industry associations (Azerbaijan Hotel Association, Azerbaijan Tourist Guides Association and the Association of Travel Agencies of Azerbaijan).
International Cooperation[edit]
ATB is represented by regional offices covering marketing activities in the larger regions of Central Europe, CIS and Middle East countries, South and East Asia. ATB is present at around 30 international tourism exhibitions and roadshows every year. Among those are the most important shows for leisure tourism such as ITB in Berlin and WTM in London[6], as well as fairs focused on the MICE sector: IBTM World in Barcelona and IMEX in Frankfurt[7]. These tourism industry platforms serve to promote ATB´s core themes (culture, city breaks, nature, cuisine, wellness and health, as well as niche products such as golf, wine tourism, birdwatching and wildlife, and luxury activities) and give local tour operators opportunities to foster business relationships with their international partners.
Azerbaijan Convention Bureau[edit]
The Azerbaijan Tourism Board also oversees the activities of several other governmental bodies in the tourism sphere. The Azerbaijan Convention Bureau (azcb), being a part of the Azerbaijan Tourism Board, is the lead entity for the promotion of business events activities and has the mandate from the State Tourism Agency authority to implement the strategy for business events industry development in Azerbaijan.
Baku Tourism Information Centre (BTIC) is an organization providing tourism information services and products in Azerbaijan’s capital city – Baku. In addition, BTIC curates the main tourism activities and events in order to sustainably develop city tourism and create favourable conditions for tourists in the city. Among the tourism products and services offered by BTIC are the Baku City hop-on/hop-off tours, Bakucard, Tourist Info Points, etc.
References[edit]
- ↑ Azərbaycan Respublikasında turizmin inkişaf etdirilməsi ilə bağlı bir sıra tədbirlər haqqında AZƏRBAYCAN RESPUBLİKASI PREZİDENTİNİN FƏRMANI. "President.az".
- ↑ AZERBAIJAN TOURISM BOARD WINS ITER VITIS AWARD. "Azerbaijan wine".
- ↑ Europe's Leading Excursion Destination 2020. "World Travel Awards".
- ↑ Europe's Leading Excursion Destination 2021. "World Travel Awards".
- ↑ Europe's Leading Cultural Destination 2021. "World Travel Awards".
- ↑ Azerbaijan’s new tourism brand presented in London. "Azertag".
- ↑ Azerbaijan represented at IMEX Frankfurt 2022 (May 30, 2022). "Kongress Magazine".
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