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BTO Sports

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BTO Sports[edit]

BTO Sports is an online retailer of Motorcycle/Motocross gear, parts, accessories, clothing and more. It was founded in 1999 by Vince Arimitsu. It’s headquarter is situated in Camarillo, CA. BTO Sports, Inc. retails motorcycles parts and accessories. The Company offers motorcycle tires, gears, apparel, bags, boots, helmets, goggles, and other accessories.[1]

SearchSpring has been a trusted partner for BTOSports since 2008” said Vince Arimitsu, President of BTO Sports.[2]

BTO Sports uses Miva to integrate ecommerce, inventory management, and other key business systems.[3]

BTO Sports has been nominated for Best Use of Social Media at The Blades Ecommerce Awards and annual Miva Merchant Conference. BTO Sports, Inc. has been named as one of the five finalists for The Blades’ Best Use of Social Media category.[4]

BTO Sports has announced the 11 riders that it will be sponsoring in 2017. This list consists of five professional motocross athletes and a team of six amateur motocross riders that will represent the BTO Sports brand and products at several events throughout the country.[5]


Founded in 1999, BTO Sports has been in business since the beginning of the E-Commerce explosion. Founder Vince Arimitsu grew up riding motocross in Southern California, which happened to be the epicenter for most motocross companies. Working in the MX industry seemed a perfect fit. Over the course of several years working for brands in the motocross industry, Vince gleaned invaluable experience in terms of product knowledge and industry-specific customer service. He also saw a great opportunity in a sport growing in popularity with each passing year. Arimitsu was able to find a small, 1000 square foot warehouse in Thousand Oaks, California.  In that warehouse, he launched BTO Sports with a handful of employees. [6] Their first move into a larger warehouse happened in 2004, as the motocross popularity began to really surge. BTO Sports was able to partner up with some namely developers who also happened to be linked with the sport. In 2014, BTO Sports moved into their current warehouse in Camarillo, California. The large facility has helped in ensuring a smooth worldwide shipping operation. BTO Sports was looking for a way to generate online buzz around their company. In 2015, BTO Sports worked with SEO Inc. to create a strategy that would help grow their online presence and increase the size of their Facebook community. [7]


  1. "BTO Sports Inc: Company Profile - Bloomberg". Bloomberg. Retrieved 2018-07-21.
  2. "BTO Sports - SearchSpring". SearchSpring. Retrieved 2018-07-21.
  3. "Predicting Ecommerce Sales | Miva, Inc". Retrieved 2018-07-21.
  4. "BTO Sports has been Nominated for Best Use of Social Media at The Blades Ecommerce Awards and annual Miva Merchant Conference - Miva Press". Miva Press. 2017-07-13. Retrieved 2018-07-21.
  5. "BTO Sports Announces 2017 Sponsored Pro and Amateur Motocross Riders". Dirt Rider. Retrieved 2018-07-21.
  6. "BTO Sports - Company Spotlight | Alpha Motocross". Retrieved 2018-07-26.
  7. "BTO Sports SEO Inc Case Study". SEO Inc. Retrieved 2018-07-26.

External links[edit]

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